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21 promosi
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22 promosi
promotion of a product. 2(Acad.) disertation defense. -
23 promoción
f.1 promotion, advancement, furtherance, development.2 promotion, giveaway.3 promotion, preferment, raise of position.* * *1 (gen) promotion2 EDUCACIÓN year, US class\campaña de promoción promotion campaignpromoción interna internal promotion* * *noun f.* * *SF1) (=ascenso) [gen] promotion, advancement; [profesional] promotion2) [de producto, oferta] promotion3)4) (=año) class, yearestaba en mi promoción — he was from my class o year, he was the same class o year as me
5) (=ganga) special offer* * *1)a) (de actividad, producto) promotionb) ( ascenso) promotion2) (Educ)* * *= advancement, promotion, upward mobility, upward job mobility, career advancement, promoting, rise through the ranks, furtherance, professional advancement, cohort, advocacy.Ex. The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.Ex. In order to denote the concept 'promotion' you have used the special auxiliaries enumerated at 35.07/.08.Ex. These institutions, bringing higher education to many families for the first time, offered a new channel for upward mobility.Ex. Upward job mobility, if it leads to geographical relocation, is unacceptable to the majority of professionals.Ex. This article studies job mobility of men and women librarians and how it affects career advancement.Ex. Promoting can be via advertising, personal contact or atmospherics (building design for users).Ex. Several respondents felt that women's rise through the ranks was less meteoric than that of their male colleagues.Ex. The aims of the centre are the furtherance of teaching and research on any aspect of South Asia.Ex. Race was identified in previous studies as a perceived barrier to professional advancement.Ex. This article examines the views of librarians held by a number of faculty cohorts.Ex. However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.----* campaña de promoción = promotional campaign, advocacy.* capacidad de promoción = promotability.* de promoción = marketing, promotional.* obtener promoción = arrive at + promotion.* promoción comercial = marketing.* promoción de + Año = graduating class of + Año.* promoción de estudiantes = cohort of students.* promoción de la lectura = reading promotion.* promoción de la salud = health promotion.* promoción de libros = book promotion.* promoción de productos = product-promoting.* promoción de ventas = sales promotion.* promoción en el trabajo = job promotion.* promoción inmobiliaria = property development.* promoción laboral = job promotion.* promoción profesional = career movement, career progression.* promoción social = social advancement.* relacionado con la promoción de libros = book-promotional.* * *1)a) (de actividad, producto) promotionb) ( ascenso) promotion2) (Educ)* * *= advancement, promotion, upward mobility, upward job mobility, career advancement, promoting, rise through the ranks, furtherance, professional advancement, cohort, advocacy.Ex: The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.
Ex: In order to denote the concept 'promotion' you have used the special auxiliaries enumerated at 35.07/.08.Ex: These institutions, bringing higher education to many families for the first time, offered a new channel for upward mobility.Ex: Upward job mobility, if it leads to geographical relocation, is unacceptable to the majority of professionals.Ex: This article studies job mobility of men and women librarians and how it affects career advancement.Ex: Promoting can be via advertising, personal contact or atmospherics (building design for users).Ex: Several respondents felt that women's rise through the ranks was less meteoric than that of their male colleagues.Ex: The aims of the centre are the furtherance of teaching and research on any aspect of South Asia.Ex: Race was identified in previous studies as a perceived barrier to professional advancement.Ex: This article examines the views of librarians held by a number of faculty cohorts.Ex: However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.* campaña de promoción = promotional campaign, advocacy.* capacidad de promoción = promotability.* de promoción = marketing, promotional.* obtener promoción = arrive at + promotion.* promoción comercial = marketing.* promoción de + Año = graduating class of + Año.* promoción de estudiantes = cohort of students.* promoción de la lectura = reading promotion.* promoción de la salud = health promotion.* promoción de libros = book promotion.* promoción de productos = product-promoting.* promoción de ventas = sales promotion.* promoción en el trabajo = job promotion.* promoción inmobiliaria = property development.* promoción laboral = job promotion.* promoción profesional = career movement, career progression.* promoción social = social advancement.* relacionado con la promoción de libros = book-promotional.* * *A1 (de una actividad, un producto) promotionhacer la promoción de un nuevo producto to promote a new productpromoción de ventas sales promotion2 (ascenso) promotionB ( Educ):somos de la misma promoción we graduated together o at the same timelos médicos de la promoción de 1988 the doctors who qualified in 1988los oficiales de mi promoción ( Mil) the officers who were commissioned at the same time as meC (en fútbol) play-off* * *
promoción sustantivo femenino
1
2 (Educ):
promoción sustantivo femenino
1 (de una persona) promotion
2 (de estudios, etc) year, class: son de la promoción del 58, they graduated together in '58
3 (de un producto) promotion, special offer
' promoción' also found in these entries:
Spanish:
escalada
- hornada
English:
advancement
- class
- endorsement
- freebie
- hype
- promotion
- sales promotion
- promotional
* * *promoción nf1. [de producto, candidato] promotionCom promoción de ventas sales promotion2. [ascenso] promotion3. [en deportes] promotion;van a jugar la promoción they will play off to decide who is promoted4. [curso] class, year;compañeros de promoción classmates;la promoción del 91 the class of 91* * *f1 en empresa promotion2 EDU class, Bryear3 DEP play-offs pl* * *1) : promotion2) : class, year3) : play-off (in soccer) -
24 valorisation
valorisation [valɔʀizasjɔ̃]feminine nouna. [de région, terrain, patrimoine] development ; [de produit, titre] increase in valueb. [de diplôme, compétences] increased prestige ; [de profession] improved status ; [de personne] improved self-esteemc. [de déchets] recovering* * *valɔʀizasjɔ̃1) ( promotion) promotion2) ( mise en valeur) development3) ( hausse) ( de monnaie) rise; ( de terrains) rise in value* * *valɔʀizasjɔ̃ nf1) [diplôme] increased status2) [déchets] reusing4) FINANCE increased valuation* * *valorisation nf[valɔrizasjɔ̃] nom féminin1. ÉCONOMIE [mise en valeur] economic development[valeur] enhanced valueon observe une valorisation des tâches manuelles (figuré) manual work is becoming more highly valued2. ÉCOLOGIE [des déchets] recovering -
25 producto
m.1 product (bien, objeto).productos (agrícolas) produceproducto acabado finished productproducto alimenticio foodstuffproductos de belleza cosmeticsproducto final end productproductos lácteos dairy produceproducto manufacturado manufactured productproducto químico chemical2 result, product (resultado).el accidente fue producto de un despiste del conductor the accident resulted from a lapse of attention on the part of the driver3 product (Mat).4 produce, result, return.* * *1 (gen) product2 MATEMÁTICAS product3 (resultado) result, product4 (provecho) fruit\producto acabado finished productproducto interior bruto gross domestic productproducto nacional bruto gross national productproducto químico chemicalproductos agrícolas agricultural produceproductos alimenticios foodstuffsproductos de belleza cosmeticsproductos de limpieza cleaning products* * *noun m.* * *SM1) (=artículo) productproductos de primera necesidad — staple items, staple products, basic necessities
"consuma productos españoles" — "buy Spanish goods"
productos agrícolas — agricultural produce sing, farm produce sing
productos derivados de la leche — dairy products, dairy produce sing
producto químico — chemical product, chemical
productos de marca — branded goods, brand name goods
productos lácteos — dairy products, dairy produce sing
2) (=producción) production3) (=resultado) result, productla clonación es producto de años de investigación — cloning is the result o product of years of research
4) (Econ) (=beneficio) yield, profitproducto interno bruto — Arg gross domestic product
5) (Mat) product* * *1)a) ( artículo producido) productproductos nacionales — home-produced goods o products
b) ( resultado) result, productsu éxito es el producto de mucho esfuerzo — her success is the result o product of a great deal of effort
todo es producto de su imaginación — it's all a product o a figment of his imagination
2) (Mat) product* * *= commodity, product, offering, emanation.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. Printed title indexes which could be used as elementary subject indexes were one of the first products of computerised information retrieval systems.Ex. Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex. CCRC has considered radical things that don't seem to fit in with any of these aims, such as abandoning main entry and restricting corporate authorship by eliminating it entirely, and now euphemistically calling it corporate emanation.----* asociación de compradores de un tipo de productos = consumers union.* comercializar un producto = carry, market + product.* comprar comparando productos = shop around, shopping around.* Denominación Común de Productos Industriales (NIPRO) = Common Nomenclature of Industrial Products (NIPRO).* Denominación de Productos para las Estadísticas del Comercio Externo de la = Nomenclature of Goods for the External Trade Statistics of the Community and Statistics of Trade between Member States (NIMEXE).* desarrollo de nuevos productos = product development.* documentos producto de investigación = research materials.* empresa dedicada al desarrollo de productos = product developer.* energía producto de la fisión = fission energy.* evaluación de los productos = product rating.* exposición de productos artesanales = craft show.* gama de productos = product mix, product range.* gestión de la oferta de productos = range management.* industria de los productos lácteos, la = dairy industry, the.* información de precios de productos para el consumo = retail prices.* información sobre un producto = product literature.* ley de responsabilidad por el producto = product liability law.* línea de productos = product line.* oferta de productos = product offering.* producto agrícola = agricultural product, farm product.* producto alimenticio = food product.* producto bandera = showpiece.* producto básico = staple.* producto bibliográfico = bibliographic product.* producto comercial = commercial product, retail product.* producto cosmético = cosmetic product.* producto cultural = cultural product.* producto de = born of.* producto de consumo = consumable, consumer product, convenience product.* producto de cosmética = cosmetic product.* producto de fumigar = fumigant.* producto de importación = imported product.* producto de la combinación = recombinant.* producto de la imaginación = work of imagination.* producto de la información = information commodity.* producto de la necesidad = born of necessity.* producto del conocimiento = knowledge record.* producto de limpieza = cleaning product, cleanser, cleaner.* producto derivado = outgrowth, by-product [byproduct], spinoff [spin-off], off-shoot [offshoot].* producto derivado de la grasa animal = fat product.* producto desconocido = foreign substance.* producto de temporada = seasonal food, seasonal product.* producto emblemático = showpiece.* producto especializado = specialist product.* producto estrella = star product.* producto farmacéutico = pharmaceutical, pharmaceutical product.* producto final = end product, finished product, deliverable, final product.* producto final, el = finished work, the.* producto fresco = fresh food.* producto higiénico = hygiene product.* producto importado = import, imported product.* producto industrial = industrial product.* producto informativo = information product.* producto inorgánicoquímico = inorganic chemical.* Producto Interior Bruto (PIB) = Gross Domestic Product (GDP).* producto lácteo = dairy product, milk product.* producto lógico = logical product.* producto medicinal = medicinal product.* Producto Nacional Bruto (PNB) = Gross National Product (GNP).* producto natural = natural product.* producto ofrecido = offering.* producto orgánicoquímico = organic chemical.* producto para el hogar = household product.* producto para especialistas = specialist product.* producto para la conservación = preservative.* producto para la higiene = hygiene product.* producto para profesionales = specialist product.* producto petroquímico = petrochemical.* producto principal = staple.* producto profesional = specialist product.* producto promocional = tie-in.* producto químico = chemical, chemical product.* producto químico usado en agricultura = agrochemical.* productos = goods, wares, merchandise.* productos agrícolas = agricultural produce.* productos alimenticios = food supply, supply of food.* productos artesanos en madera = woodcraft.* productos cárnicos = meat products.* productos de confitería = confectionery.* productos decorados con tela escocesa = tartanware.* productos de imitación = imitation goods, replica goods.* productos de pastelería = confectionery.* productos de temporada = seasonal produce.* producto secundario = off-shoot [offshoot], by-product [byproduct].* productos enlatados = tinned goods.* productos impresos = print media.* productos lácteos = dairy produce.* productos manufacturados = manufacturing goods, manufactured goods.* productos nacionales = domestic goods.* productos ópticos = optical media, optical products.* productos perecederos = perishables.* productos prohibidos = contraband.* producto tóxico = toxic.* promoción de productos = product-promoting.* representante de productos farmacéuticos = pharmaceutical company representative.* selección de productos = merchandise selection.* ser producto de = spin off, be the product of.* ser un producto de su tiempo = be a product of + Posesivo + time.* tienda de productos ecológicos = health food shop, health food store.* vender un producto = carry.* volver a promover un producto = rehyping.* * *1)a) ( artículo producido) productproductos nacionales — home-produced goods o products
b) ( resultado) result, productsu éxito es el producto de mucho esfuerzo — her success is the result o product of a great deal of effort
todo es producto de su imaginación — it's all a product o a figment of his imagination
2) (Mat) product* * *= commodity, product, offering, emanation.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.
Ex: Printed title indexes which could be used as elementary subject indexes were one of the first products of computerised information retrieval systems.Ex: Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex: CCRC has considered radical things that don't seem to fit in with any of these aims, such as abandoning main entry and restricting corporate authorship by eliminating it entirely, and now euphemistically calling it corporate emanation.* asociación de compradores de un tipo de productos = consumers union.* comercializar un producto = carry, market + product.* comprar comparando productos = shop around, shopping around.* Denominación Común de Productos Industriales (NIPRO) = Common Nomenclature of Industrial Products (NIPRO).* Denominación de Productos para las Estadísticas del Comercio Externo de la = Nomenclature of Goods for the External Trade Statistics of the Community and Statistics of Trade between Member States (NIMEXE).* desarrollo de nuevos productos = product development.* documentos producto de investigación = research materials.* empresa dedicada al desarrollo de productos = product developer.* energía producto de la fisión = fission energy.* evaluación de los productos = product rating.* exposición de productos artesanales = craft show.* gama de productos = product mix, product range.* gestión de la oferta de productos = range management.* industria de los productos lácteos, la = dairy industry, the.* información de precios de productos para el consumo = retail prices.* información sobre un producto = product literature.* ley de responsabilidad por el producto = product liability law.* línea de productos = product line.* oferta de productos = product offering.* producto agrícola = agricultural product, farm product.* producto alimenticio = food product.* producto bandera = showpiece.* producto básico = staple.* producto bibliográfico = bibliographic product.* producto comercial = commercial product, retail product.* producto cosmético = cosmetic product.* producto cultural = cultural product.* producto de = born of.* producto de consumo = consumable, consumer product, convenience product.* producto de cosmética = cosmetic product.* producto de fumigar = fumigant.* producto de importación = imported product.* producto de la combinación = recombinant.* producto de la imaginación = work of imagination.* producto de la información = information commodity.* producto de la necesidad = born of necessity.* producto del conocimiento = knowledge record.* producto de limpieza = cleaning product, cleanser, cleaner.* producto derivado = outgrowth, by-product [byproduct], spinoff [spin-off], off-shoot [offshoot].* producto derivado de la grasa animal = fat product.* producto desconocido = foreign substance.* producto de temporada = seasonal food, seasonal product.* producto emblemático = showpiece.* producto especializado = specialist product.* producto estrella = star product.* producto farmacéutico = pharmaceutical, pharmaceutical product.* producto final = end product, finished product, deliverable, final product.* producto final, el = finished work, the.* producto fresco = fresh food.* producto higiénico = hygiene product.* producto importado = import, imported product.* producto industrial = industrial product.* producto informativo = information product.* producto inorgánicoquímico = inorganic chemical.* Producto Interior Bruto (PIB) = Gross Domestic Product (GDP).* producto lácteo = dairy product, milk product.* producto lógico = logical product.* producto medicinal = medicinal product.* Producto Nacional Bruto (PNB) = Gross National Product (GNP).* producto natural = natural product.* producto ofrecido = offering.* producto orgánicoquímico = organic chemical.* producto para el hogar = household product.* producto para especialistas = specialist product.* producto para la conservación = preservative.* producto para la higiene = hygiene product.* producto para profesionales = specialist product.* producto petroquímico = petrochemical.* producto principal = staple.* producto profesional = specialist product.* producto promocional = tie-in.* producto químico = chemical, chemical product.* producto químico usado en agricultura = agrochemical.* productos = goods, wares, merchandise.* productos agrícolas = agricultural produce.* productos alimenticios = food supply, supply of food.* productos artesanos en madera = woodcraft.* productos cárnicos = meat products.* productos de confitería = confectionery.* productos decorados con tela escocesa = tartanware.* productos de imitación = imitation goods, replica goods.* productos de pastelería = confectionery.* productos de temporada = seasonal produce.* producto secundario = off-shoot [offshoot], by-product [byproduct].* productos enlatados = tinned goods.* productos impresos = print media.* productos lácteos = dairy produce.* productos manufacturados = manufacturing goods, manufactured goods.* productos nacionales = domestic goods.* productos ópticos = optical media, optical products.* productos perecederos = perishables.* productos prohibidos = contraband.* producto tóxico = toxic.* promoción de productos = product-promoting.* representante de productos farmacéuticos = pharmaceutical company representative.* selección de productos = merchandise selection.* ser producto de = spin off, be the product of.* ser un producto de su tiempo = be a product of + Posesivo + time.* tienda de productos ecológicos = health food shop, health food store.* vender un producto = carry.* volver a promover un producto = rehyping.* * *A1 (artículo producido) productconsuma productos nacionales buy home-produced goods o productslos productos derivados del petróleo products derived from petroleum, petroleum derivativesproductos de granja farm produce2 (resultado) result, productel acuerdo es el producto de varios meses de negociaciones the agreement is the result o product of several months of negotiationssu éxito es el producto de muchos años de esfuerzo her success is the result o product of many years of effortes el típico producto de esa clase de colegio he's the typical product of that kind of schooltodo es producto de su imaginación it's all a product o a figment of his imaginationCompuestos:foodstuffbeauty product, cosmeticwaste product, by-productbrand name productpromotional itemspin-offgross domestic product, GDPdairy productmanufactured productgross national product, GNPstaplechemical product, chemicalby-productfinished productB ( Mat) product* * *
producto sustantivo masculino
◊ productos agrícolas/de granja agricultural/farm produce;
producto alimenticio foodstuff;
producto lácteo dairy product
producto sustantivo masculino
1 (artículo producido) product
productos alimenticios, foodstuffs
2 Econ producto interior bruto (PIB), gross domestic product (GDP)
3 (consecuencia, resultado) esa enciclopedia es producto del esfuerzo de muchas personas, this encyclopedia is the result of a large team's efforts
' producto' also found in these entries:
Spanish:
accidental
- anestesia
- anunciar
- dañar
- decolorar
- derivado
- doméstica
- doméstico
- duda
- eficaz
- elaborada
- elaborado
- humectante
- indicada
- indicado
- lanzamiento
- liquidar
- liquidación
- mezcla
- muestra
- obra
- PIB
- PNB
- presentar
- presentación
- promoción
- promocionar
- pura
- puro
- salazón
- salida
- sintética
- sintético
- tierra
- abaratar
- bueno
- calidad
- comercializar
- confianza
- consumir
- contener
- contenido
- cosecha
- cotización
- crear
- cultivo
- desatascador
- desgravar
- desprestigiar
- distinguir
English:
accidental
- bring out
- call
- cleanser
- collaboration
- come out
- competition
- deceive
- development
- domestic
- figment
- finish
- flaw
- GDP
- GNP
- Gross National Product
- hype
- impure
- introduce
- introduction
- label
- launch
- launching
- marketable
- moneymaker
- needlework
- one-off
- opportunity
- patent
- produce
- product
- promote
- promotion
- push
- put off
- reputable
- rework
- spin-off
- staple
- stuff
- test
- top-selling
- trial
- unavailable
- window cleaner
- withdraw
- woodcarving
- chemical
- cleaner
- commodity
* * *producto nm1. [bien, objeto] product;productos agrícolas agricultural produce;un producto derivado del petróleo an oil derivativeproducto acabado finished product;producto alimenticio foodstuff;producto básico [de primera necesidad] staple;productos de belleza cosmetics;producto final end product;Esp producto interior bruto gross domestic product; Am producto interno bruto gross domestic product;producto líder product leader;producto manufacturado manufactured product;producto milagro miracle product;producto nacional bruto gross national product;producto de primera necesidad staple;producto químico chemical;productos de la tierra agricultural o farm produce2. [ganancia] profit3. [resultado] result, product;el accidente fue producto de un despiste del conductor the accident was caused by a lapse of attention on the part of the driver;la obra es el producto de un gran esfuerzo colectivo the work is the product of a great collective effort4. Mat product* * *m product;producto acabado finished product* * *producto nm1) : product2) : proceeds pl, yield* * *producto n product -
26 4P-маркетинговый комплекс
марк. 4P marketing mix (product, place, price, promotion)
( термин "маркетинг-микс" был впервые представлен в 1953 г. Нилом Борденом в президентском обращении к Американской маркетинговой ассоциации. Борден использовал работы Джеймса Каллитона, в которых специалист по маркетингу был описан как человек, комбинирующий в своей работе различные элементы. Соответственно под термином "маркетинг-микс" ("комплекс маркетинга") понималось определенное сочетание этих элементов. Предполагалось, что разнообразное сочетание элементов может приводить к различным результатам деятельности на рынке.
В 1960 г. Маккарти предложил классификацию, названную "4Р" и объединяющую четыре элемента (product, place, price, promotion). Таким образом, концепция маркетинга-микс по Маккарти определялась набором основных маркетинговых инструментов, включаемых в программу маркетинга: товарная политика (product), сбытовая политика (place), ценовая политика (price), коммуникационная политика или политика продвижения (promotion). Эти инструменты были выделены из многих других прежде всего потому, что их использование оказывало непосредственное влияние на спрос, могло стимулировать потребителей к совершению покупок.)Дополнительный универсальный русско-английский словарь > 4P-маркетинговый комплекс
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27 комплекса маркетинга 4P
марк. 4P marketing mix (product, place, price, promotion)
( термин "маркетинг-микс" был впервые представлен в 1953 г. Нилом Борденом в президентском обращении к Американской маркетинговой ассоциации. Борден использовал работы Джеймса Каллитона, в которых специалист по маркетингу был описан как человек, комбинирующий в своей работе различные элементы. Соответственно под термином "маркетинг-микс" ("комплекс маркетинга") понималось определенное сочетание этих элементов. Предполагалось, что разнообразное сочетание элементов может приводить к различным результатам деятельности на рынке.
В 1960 г. Маккарти предложил классификацию, названную "4Р" и объединяющую четыре элемента (product, place, price, promotion). Таким образом, концепция маркетинга-микс по Маккарти определялась набором основных маркетинговых инструментов, включаемых в программу маркетинга: товарная политика (product), сбытовая политика (place), ценовая политика (price), коммуникационная политика или политика продвижения (promotion). Эти инструменты были выделены из многих других прежде всего потому, что их использование оказывало непосредственное влияние на спрос, могло стимулировать потребителей к совершению покупок.)Дополнительный универсальный русско-английский словарь > комплекса маркетинга 4P
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28 маркетинг-микс
марк. 4P marketing mix (product, place, price, promotion)
( термин "маркетинг-микс" был впервые представлен в 1953 г. Нилом Борденом в президентском обращении к Американской маркетинговой ассоциации. Борден использовал работы Джеймса Каллитона, в которых специалист по маркетингу был описан как человек, комбинирующий в своей работе различные элементы. Соответственно под термином "маркетинг-микс" ("комплекс маркетинга") понималось определенное сочетание этих элементов. Предполагалось, что разнообразное сочетание элементов может приводить к различным результатам деятельности на рынке.
В 1960 г. Маккарти предложил классификацию, названную "4Р" и объединяющую четыре элемента (product, place, price, promotion). Таким образом, концепция маркетинга-микс по Маккарти определялась набором основных маркетинговых инструментов, включаемых в программу маркетинга: товарная политика (product), сбытовая политика (place), ценовая политика (price), коммуникационная политика или политика продвижения (promotion). Эти инструменты были выделены из многих других прежде всего потому, что их использование оказывало непосредственное влияние на спрос, могло стимулировать потребителей к совершению покупок.)Дополнительный универсальный русско-английский словарь > маркетинг-микс
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29 маркетинговый комплекс 4P
марк. 4P marketing mix (product, place, price, promotion)
( термин "маркетинг-микс" был впервые представлен в 1953 г. Нилом Борденом в президентском обращении к Американской маркетинговой ассоциации. Борден использовал работы Джеймса Каллитона, в которых специалист по маркетингу был описан как человек, комбинирующий в своей работе различные элементы. Соответственно под термином "маркетинг-микс" ("комплекс маркетинга") понималось определенное сочетание этих элементов. Предполагалось, что разнообразное сочетание элементов может приводить к различным результатам деятельности на рынке.
В 1960 г. Маккарти предложил классификацию, названную "4Р" и объединяющую четыре элемента (product, place, price, promotion). Таким образом, концепция маркетинга-микс по Маккарти определялась набором основных маркетинговых инструментов, включаемых в программу маркетинга: товарная политика (product), сбытовая политика (place), ценовая политика (price), коммуникационная политика или политика продвижения (promotion). Эти инструменты были выделены из многих других прежде всего потому, что их использование оказывало непосредственное влияние на спрос, могло стимулировать потребителей к совершению покупок.)Дополнительный универсальный русско-английский словарь > маркетинговый комплекс 4P
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30 norma
f.1 standard.este producto no cumple la norma europea this product does not meet European standardsla norma es que llueva al final de la tarde it usually o normally rains toward the end of the afternoonpor norma (general) as a ruletener por norma hacer algo to make it a rule to do something2 Norma.3 piece of legislation.pres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: normar.* * *1 norm, rule\norma de conducta rule of conduct* * *noun f.1) rule2) norm* * *SF1) (=regla) (tb Educ) rule; [oficial] regulationlos centros educativos tienen autonomía para elaborar sus propias normas — schools and colleges have the power to make their own rules
el comercio internacional está sujeto a ciertas normas — international trade is subject to certain regulations
•
como o por norma general — as a general rule, as a rule of thumb•
tener por norma hacer algo — to make it a rule to do sthnorma de comprobación — (Fís) control
normas de conducta — [sociales] rules of behaviour; [de periódico, empresa] policy sing
2) (=situación, costumbre) normes norma ofrecer una copa de bienvenida — it is standard practice o it is the norm to offer a complimentary drink
como es norma en estos casos — as is standard practice o as is the norm in these cases
3)la norma — (Ling) the standard form
4) (Arquit, Téc) square* * *a) ( regla) rule, regulationdictar normas — to lay down rules o regulations
tengo por norma... — I make it a rule...
es norma que or la norma es que acudan los directivos — it is standard practice for the directors to attend
* * *= convention, guide, norm, pattern, prescription, rule, standard, yardstick.Ex. Articulated subject indexes are based on title-like phrases that have some conventions concerning citation order.Ex. In so doing the indexes act as an organized guide to large sections of the literature of a subject area.Ex. An appreciation of alternative approaches is particularly important in this field where trends towards standardisation are the norm.Ex. In the same way that citation orders may have more or less theoretical foundations, equally reference generation may follow a predetermined pattern.Ex. Granted, standard is an ambiguous term, because it can mean either quality or simply prescription.Ex. If administrative regulations, rules, etc., are from jurisdictions in which such regulations, etc., are promulgated by government agencies or agents, enter them under the heading for the agency or agent.Ex. A standard is a document available to the public and aimed at the promotion of optimum community benefits and approved by a body recognized on the national, regional or international level.Ex. The legitimate yardstick against which to evaluate 'Beatlemusik' is not, pace Paul Johnson, Beethoven's last quartets, but other contemporary popular music.----* acatar las normas = toe + the line.* atenerse a una norma = conform to + standard.* ausencia de normas = anomie.* como norma = as a rule, as a matter of policy.* como norma general = as a rule of thumb, as a general rule, as a general rule of thumb, as a rough guide.* convertirse en la norma = become + the norm.* cumplir las normas = abide by + rules and regulations.* dar como norma = rule.* dar una norma = give + prescription.* de fijación de normas = standard(s) setting.* desacatar las normas establecidas = flout + convention.* desviación de la norma = deviation + from the norm, departure from the norm.* establecer norma = legislate.* establecer normas = make + provision, establish + standards.* establecer normas de funcionamiento = establish + policy.* establecer una norma = lay down + standard, set down + rule.* establecer un norma = give + prescription.* fuera de las normas comúnmente aceptadas = beyond the pale.* hacer cumplir una norma = enforce + standard.* hacer cumplir unas normas = enforce + policy.* hoja de normas = rule sheet.* imponer una norma = place + prescription.* incumplimiento de normas = rule breaking.* incumplir una norma = infringe + standard, violate + regulation, break + rules.* infracción de las normas = breach of regulations, infringement of the rules, breach of the rules.* infracción de normas = rule breaking.* infringir una norma = infringe + standard, violate + rule, violate + rule, violate + regulation, break + rules.* no cumplir una norma = fall (far) short of + norm.* norma absoluta = ironclad rule, steadfast rule.* norma absouta = hard and fast rule.* norma básica = ground rule.* Norma Británica 1749: Recomendaciones para la ordenación alfabética y el ord = BS (British Standard) 1749: Recommendations for alphabetical arrangement and the filing order of numerals and symbols.* Norma Británica número + Número = BS + Número.* norma de comportamiento social = social pattern.* norma de entrada de datos = input standard.* norma de la industria = industry standard.* norma de trabajo = working rule.* norma de vestir = dress code.* norma fija = firm rule.* norma general = rule of thumb.* Norma General Internacional para la Descripción de Archivos (ISAD-G) = General International Standard Archival Description (ISAD(G)).* norma inflexible = hard and fast rule, ironclad rule, steadfast rule.* Norma Internacional para la Descripción de Archivos (ISAD) = International Standard Archival Description (ISAD).* Norma Internacional para los Lenguajes de Instrucción = International Standard for Command Languages.* norma legal = statutory provision.* Norma + Número = ISO + Número.* norma ortográfica = spelling convention.* norma personal = personal norm.* norma que se puede aplicar a rajatabla = hard and fast rule, ironclad rule, steadfast rule.* norma rígida = hard and fast rule, ironclad rule, steadfast rule.* normas = policy, code of practice, regulation.* normas comunes = standard practices.* normas de préstamos vencidos = overdue policy.* normas de procedimiento = rules of procedure.* normas de uso = user policy.* normas habituales = standard practices.* normas internas = in-house guidelines.* norma social = social norm, societal norm.* normas para la elaboración de resúmenes = abstracting policy.* norma técnica = technical standard.* no seguir una norma = fall (far) short of + norm.* ofrecer una norma = offer + prescription.* por norma = as a rule.* que se atiene a una norma = compliant (with).* que sigue una norma = compliant (with).* ser la norma = be the norm, be the rule, become + the norm.* * *a) ( regla) rule, regulationdictar normas — to lay down rules o regulations
tengo por norma... — I make it a rule...
es norma que or la norma es que acudan los directivos — it is standard practice for the directors to attend
* * *= convention, guide, norm, pattern, prescription, rule, standard, yardstick.Ex: Articulated subject indexes are based on title-like phrases that have some conventions concerning citation order.
Ex: In so doing the indexes act as an organized guide to large sections of the literature of a subject area.Ex: An appreciation of alternative approaches is particularly important in this field where trends towards standardisation are the norm.Ex: In the same way that citation orders may have more or less theoretical foundations, equally reference generation may follow a predetermined pattern.Ex: Granted, standard is an ambiguous term, because it can mean either quality or simply prescription.Ex: If administrative regulations, rules, etc., are from jurisdictions in which such regulations, etc., are promulgated by government agencies or agents, enter them under the heading for the agency or agent.Ex: A standard is a document available to the public and aimed at the promotion of optimum community benefits and approved by a body recognized on the national, regional or international level.Ex: The legitimate yardstick against which to evaluate 'Beatlemusik' is not, pace Paul Johnson, Beethoven's last quartets, but other contemporary popular music.* acatar las normas = toe + the line.* atenerse a una norma = conform to + standard.* ausencia de normas = anomie.* como norma = as a rule, as a matter of policy.* como norma general = as a rule of thumb, as a general rule, as a general rule of thumb, as a rough guide.* convertirse en la norma = become + the norm.* cumplir las normas = abide by + rules and regulations.* dar como norma = rule.* dar una norma = give + prescription.* de fijación de normas = standard(s) setting.* desacatar las normas establecidas = flout + convention.* desviación de la norma = deviation + from the norm, departure from the norm.* establecer norma = legislate.* establecer normas = make + provision, establish + standards.* establecer normas de funcionamiento = establish + policy.* establecer una norma = lay down + standard, set down + rule.* establecer un norma = give + prescription.* fuera de las normas comúnmente aceptadas = beyond the pale.* hacer cumplir una norma = enforce + standard.* hacer cumplir unas normas = enforce + policy.* hoja de normas = rule sheet.* imponer una norma = place + prescription.* incumplimiento de normas = rule breaking.* incumplir una norma = infringe + standard, violate + regulation, break + rules.* infracción de las normas = breach of regulations, infringement of the rules, breach of the rules.* infracción de normas = rule breaking.* infringir una norma = infringe + standard, violate + rule, violate + rule, violate + regulation, break + rules.* no cumplir una norma = fall (far) short of + norm.* norma absoluta = ironclad rule, steadfast rule.* norma absouta = hard and fast rule.* norma básica = ground rule.* Norma Británica 1749: Recomendaciones para la ordenación alfabética y el ord = BS (British Standard) 1749: Recommendations for alphabetical arrangement and the filing order of numerals and symbols.* Norma Británica número + Número = BS + Número.* norma de comportamiento social = social pattern.* norma de entrada de datos = input standard.* norma de la industria = industry standard.* norma de trabajo = working rule.* norma de vestir = dress code.* norma fija = firm rule.* norma general = rule of thumb.* Norma General Internacional para la Descripción de Archivos (ISAD-G) = General International Standard Archival Description (ISAD(G)).* norma inflexible = hard and fast rule, ironclad rule, steadfast rule.* Norma Internacional para la Descripción de Archivos (ISAD) = International Standard Archival Description (ISAD).* Norma Internacional para los Lenguajes de Instrucción = International Standard for Command Languages.* norma legal = statutory provision.* Norma + Número = ISO + Número.* norma ortográfica = spelling convention.* norma personal = personal norm.* norma que se puede aplicar a rajatabla = hard and fast rule, ironclad rule, steadfast rule.* norma rígida = hard and fast rule, ironclad rule, steadfast rule.* normas = policy, code of practice, regulation.* normas comunes = standard practices.* normas de préstamos vencidos = overdue policy.* normas de procedimiento = rules of procedure.* normas de uso = user policy.* normas habituales = standard practices.* normas internas = in-house guidelines.* norma social = social norm, societal norm.* normas para la elaboración de resúmenes = abstracting policy.* norma técnica = technical standard.* no seguir una norma = fall (far) short of + norm.* ofrecer una norma = offer + prescription.* por norma = as a rule.* que se atiene a una norma = compliant (with).* que sigue una norma = compliant (with).* ser la norma = be the norm, be the rule, become + the norm.* * *1 (regla) rule, regulationnormas de conducta rules of conductnormas sociales social normsobservar las normas de seguridad to observe the safety regulationslas normas vigentes the regulations currently in forcedictar normas to lay down rules o regulationstengo por norma no beber al mediodía I make it a rule not to drink at lunchtime2(manera común de hacer algo): es norma que or la norma es que acudan a este tipo de reunión los directivos de la empresa it is standard practice for the directors of the company to attend this kind of meetingCompuesto:linguistic norm* * *
norma sustantivo femenino
normas de seguridad safety regulations;
tengo por norma … I make it a rule …b) ( manera común de hacer algo):
norma sustantivo femenino norm, rule: tiene que ajustarse a la norma europea, it has to meet the European standard
' norma' also found in these entries:
Spanish:
aplicarse
- caprichosa
- caprichoso
- criterio
- desordenada
- desordenado
- imposición
- normalizar
- normalización
- principio
- regla
- reglamentaria
- reglamentario
- relajar
- romper
- saltarse
- validez
- canon
- cumplimiento
- disposición
- elemental
- excepción
- implantar
- inadecuado
- obedecer
- regular
- respetar
English:
law
- norm
- operative
- policy
- regulation
- rule
- set aside
- set down
- standard
- vary
- yardstick
- departure
- deviant
* * *norma nf1. [patrón, modelo] standard;[regla] rule;este producto no cumple la norma europea this product does not meet European standards;normas de conducta [principios] standards (of behaviour);[pautas] patterns of behaviour;la norma es que llueva al final de la tarde it usually o normally rains towards the end of the afternoon;es la norma hacerlo así it's usual to do it this way;por norma (general) as a rule;tener por norma hacer algo to make it a rule to do sth2. Ling norm* * *f1 standard2 ( regla) rule, regulation* * *norma nf1) : rule, regulation2) : norm, standard* * *norma n ruletener por norma hacer algo to always do something / to never do something -
31 oferta
f.1 offer (propuesta, ofrecimiento).ofertas de trabajo o empleo situations vacant, job opportunities (en anuncio)2 supply (economics) (suministro).la oferta y la demanda supply and demandoferta monetaria money supply3 bargain, special offer (rebaja).de oferta bargain, on offerartículos de oferta sale goods, goods on offerestar de oferta to be on offeroferta especial special offer4 bid, tender (finance) (proposición).pres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: ofertar.imperat.2nd person singular (tú) Imperative of Spanish verb: ofertar.* * *1 offer2 COMERCIO bid, tender3 (suministro) supply\estar de oferta to be on (special) offerla ley de la oferta y la demanda the law of supply and demandoferta pública de adquisición (OPA) takeover bid* * *noun f.1) offer2) bid, bidding•* * *SF1) (=ofrecimiento) offer2) (Com) [gen] offer; [para contrato, concurso] tender; [en subasta] bid; (Econ) supply; (=ganga) special offerestar de o en oferta — to be on offer
ofertas de trabajo — [en periódico] situations vacant (column), job openings (EEUU)
3) (=regalo) gift, present* * *1)a) ( proposición) offerofertas de trabajo — job vacancies, situations vacant
b) (Econ, Fin) supply2) (Com) offerestán de or en oferta — they are on special offer
•* * *= bargain, line, offer, provision, supply, offering, tender, line-up.Ex. In general, the costs of packages vary considerably, but it is usually the case that you get what you pay for, although there are some notable bargains.Ex. Now ISI has added to its compact disc line the Social Sciences Citation Index and new, improved search software.Ex. She then said 'Thanks for the offer, but I've signed a contract and made a deposit on an apartment'.Ex. Some school libraries are becoming involved in life-long learning but local government and public libraries must take responsibility for provisions for this.Ex. The increasing demand for paper of all sorts, which the giant productivity of the Fourdrinier machine could easily meet, resulted in a parallel demand for rags which was soon outstripping the supply.Ex. Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex. Following the issue of a letter of intent to major bodybuilders, the tender was drawn up requiring tenderers to submit a breakdown of costs.Ex. The title of the article is 'The information market: a line-up of competitors'.----* abierto a ofertas = ono [or nearest offer].* artículo de oferta = teaser, loss-leader.* buena oferta = good deal.* cazador de ofertas = bargain-hunter.* convocatoria de oferta de servicios = invitation to tender (ITT).* gestión de la oferta de productos = range management.* hacer una oferta = make + an offer.* la mejor oferta = the best deal.* ley de la oferta y la demanda = law of supply and demand.* mejor oferta = best buy.* mejor oferta, la = best value for money, the, best value, the.* oferta de compra de una compañía por otra = takeover bid.* oferta de cursos = course offering.* oferta de empleo = career opportunity, job vacancy, job opportunities, job placement, career option, employment opportunity.* oferta de productos = product offering.* oferta de prueba = trial offer.* oferta de servicios = service provision, service offer.* oferta de trabajo = job advertisement, job offer, help wanted ad, help wanted notice.* oferta especial = special offer.* ofertas = sales promotion, sale(s).* ofertas de trabajo = help-wanted advertising.* oferta y demanda = supply and demand.* proponer una oferta = propose + offer.* * *1)a) ( proposición) offerofertas de trabajo — job vacancies, situations vacant
b) (Econ, Fin) supply2) (Com) offerestán de or en oferta — they are on special offer
•* * *= bargain, line, offer, provision, supply, offering, tender, line-up.Ex: In general, the costs of packages vary considerably, but it is usually the case that you get what you pay for, although there are some notable bargains.
Ex: Now ISI has added to its compact disc line the Social Sciences Citation Index and new, improved search software.Ex: She then said 'Thanks for the offer, but I've signed a contract and made a deposit on an apartment'.Ex: Some school libraries are becoming involved in life-long learning but local government and public libraries must take responsibility for provisions for this.Ex: The increasing demand for paper of all sorts, which the giant productivity of the Fourdrinier machine could easily meet, resulted in a parallel demand for rags which was soon outstripping the supply.Ex: Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex: Following the issue of a letter of intent to major bodybuilders, the tender was drawn up requiring tenderers to submit a breakdown of costs.Ex: The title of the article is 'The information market: a line-up of competitors'.* abierto a ofertas = ono [or nearest offer].* artículo de oferta = teaser, loss-leader.* buena oferta = good deal.* cazador de ofertas = bargain-hunter.* convocatoria de oferta de servicios = invitation to tender (ITT).* gestión de la oferta de productos = range management.* hacer una oferta = make + an offer.* la mejor oferta = the best deal.* ley de la oferta y la demanda = law of supply and demand.* mejor oferta = best buy.* mejor oferta, la = best value for money, the, best value, the.* oferta de compra de una compañía por otra = takeover bid.* oferta de cursos = course offering.* oferta de empleo = career opportunity, job vacancy, job opportunities, job placement, career option, employment opportunity.* oferta de productos = product offering.* oferta de prueba = trial offer.* oferta de servicios = service provision, service offer.* oferta de trabajo = job advertisement, job offer, help wanted ad, help wanted notice.* oferta especial = special offer.* ofertas = sales promotion, sale(s).* ofertas de trabajo = help-wanted advertising.* oferta y demanda = supply and demand.* proponer una oferta = propose + offer.* * *A1 (proposición) offerhacer/rechazar una oferta to make/reject an offerno hemos recibido ninguna oferta we haven't received any offers[ S ] ofertas de trabajo job vacancies, situations vacantla ley de la oferta y la demanda the law of supply and demandB ( Com) offerestán de or en oferta they are on special offer¡aproveche nuestras increíbles ofertas! make the most of our unbelievable offers!Compuestos:introductory offerspecial offerunfriendly o hostile takeover bid* * *
Del verbo ofertar: ( conjugate ofertar)
oferta es:
3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativo
Multiple Entries:
oferta
ofertar
oferta sustantivo femenino
1
b) (Econ, Fin) supply
2 (Com) offer;
están de or en oferta they are on special offer
oferta sustantivo femenino
1 offer
ofertas de empleo, job vacancies
2 Fin Ind bid, tender
3 Econ oferta y demanda, supply and demand
4 Com bargain
ofertas en la primera planta, bargains on the first floor
♦ Locuciones: estar de/en oferta, on (special) offer
ofertar verbo transitivo to offer
' oferta' also found in these entries:
Spanish:
desechar
- empresaria
- empresario
- inmejorable
- irrisoria
- irrisorio
- lanzamiento
- OPA
- rechazar
- regalar
- seductor
- seductora
- subasta
- última
- último
- bueno
- considerar
- declinar
- despreciar
- doblar
- espera
- firme
- formal
- hacer
- inigualable
- jalador
- ley
- mejorar
- pie
- propuesta
English:
accept
- acceptable
- approach
- attractive
- bargain
- bid
- bidding
- bonus
- desirable
- gazump
- gazumping
- head-hunt
- hold
- introductory
- offer
- package deal
- refusal
- refuse
- seize on
- seize upon
- should
- snub
- subject
- supply
- takeover bid
- tender
- member
- proposition
- stand
- take
- trial
* * *oferta nf1. [propuesta, ofrecimiento] offer;oferta en firme firm offer;la ciudad cuenta con una enorme oferta teatral the city offers a very wide choice of theatrical entertainmentla oferta y la demanda supply and demandoferta monetaria money supply3. [rebaja] bargain, special offer;oferta especial special offer;artículos de oferta sale goods, goods on offer;han puesto muchas ofertas en el supermercado there are a lot of special offers at the supermarketoferta de lanzamiento introductory offer oferta pública de adquisición takeover bid;oferta pública hostil hostile takeover bid* * *f offer;oferta especial special offer;tener en oferta have on offer* * *oferta nf1) : offer2) : sale, bargainlas camisas están en oferta: the shirts are on sale3)oferta y demanda : supply and demand* * *oferta n1. (cosa ofrecida) offer2. (suministro) supplyofertas de trabajo vacancies / situations vacant -
32 lancement
lancement [lɑ̃smɑ̃]masculine nouna. [d'entreprise, campagne] launching ; [de fusée, produit] launch ; [de processus] starting ; [d'emprunt] issuing• fenêtre or créneau de lancement launch window• lancement du disque/javelot/marteau throwing the discus/javelin/hammer* * *lɑ̃smɑ̃nom masculin1) ( mise en route) (de navire, compagnie, campagne, d'offensive) launching; (de programme, processus) setting up2) ( mise sur le marché) (de produit, livre, film) launch; ( d'emprunt) floating; (d'acteur, écrivain) promotion* * *lɑ̃smɑ̃ nm[attaque] launching no pl, [bateau] launching no pl, [fusée] launch, [nouveauté] launch* * *lancement nm1 ( mise en route) (de navire, compagnie, campagne, d'offensive) launching; (de programme, processus) setting up; le lancement des travaux a eu lieu en 1980 work began in 1980;2 Comm ( mise sur le marché) (de produit, livre, film) launch; ( d'emprunt) floating; (d'acteur, écrivain) promotion; lancement publicitaire publicity launch;3 Tech (de missile, satellite) ( processus) launching; ( action) launch; base de lancement launching site; lancement réussi successful launch; le lancement aura lieu à 15 h the launch will take place at 3 pm;5 ( action de projeter) throwing; Sport throwing; lancement du disque/javelot/marteau throwing the discus/javelin/hammer; lancement du poids putting the shot;[lɑ̃smɑ̃] nom masculin -
33 merchandising
Mktg1. the process of increasing the market share of a product in retail outlets using display, stocking, and sales promotion techniques2. the promotion and display of goods associated with a particular brand, movie, or celebrity. Merchandising based on a specific movie, for example, may significantly add to its total revenues through appropriate licensing opportunities. Merchandising may include clothing, toys, food products, or music and often extends well beyond the core business of the producer of the original product. -
34 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
35 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
36 vender
v.1 to sell, to vend.vender algo a o por to sell something forvenden naranjas a 2 euros el kilo they're selling oranges for 2 euros a kiloes capaz de vender a su madre he'd sell his own motheres capaz de vender su alma al diablo por triunfar he'd sell his soul to the Devil if that's what it took to be successfulEllos venden verduras They sell vegetables.Ellos vendieron la casa They sold the house.2 to expose for sale.3 to soil, to betray for money, to prostitute.El chico vendió a su mejor amigo The boy betrayed his best friend.4 to persuade, to delude with false pretences.5 to betray faith, confidence, or friendship. (Metaphorical)6 to boast of talents or merits one does not possess.7 to devote oneself to the service of another.* * *1 (gen) to sell2 figurado (traicionar) to betray1 (uso impersonal) to be on sale, be sold2 (dejarse sobornar) to sell oneself\'Se vende' "For sale"sin vender unsoldvender a plazos to sell on creditvender al contado to sell for cashvender al por mayor to sell wholesale, wholesalevender al por menor to sell retail, retailvender caro to sell at a high pricevenderse caro,-a to play hard to get* * *verb* * *1. VT1) [+ producto] to sellvenderle algo a algn — to sell sb sth, sell sth to sb
2) (=traicionar) [+ amigo] to betray, sell out *; [+ cómplice] to shop *2.VI to sell3.See:* * *1.verbo transitivo1) <mercancías/casa> to sellse vende muy bien/poco — it sells very well/doesn't sell very well
vender al por mayor/menor — to sell wholesale/retail
lo venden a $500 el kilo — they sell it at $500 a kilo
vender algo en or por algo — to sell something for something
vendí el cuadro en or por $20.000 — I sold the painting for $20,000
vender algo por algo: se vende por kilo(s)/unidad(es) — it's sold by the kilo/unit
2)a) ( traicionar) to betrayb) ( delatar) to give... away2. 3.venderse v pron to sell out* * *= market, sell, flog, dispose of, peddle.Ex. In information retrieval applications it was more usual for one organisation to carry most of the burden of development of the system, and then to market it to others.Ex. Since a software package is to be sold it must be visible on the marketplace.Ex. Shops which keep on selling cigarettes to children under 16 will be banned from flogging tobacco.Ex. List and describe the steps involved in withdrawing and disposing of books which are no longer required.Ex. It could lose those shareholders who may not want to be associated with a conglomerate which also peddles death and destruction.----* arte de vender = salesmanship, specsmanship.* con licencia para vender bebidas alcohólicas = licensed.* no vendas la leche antes de ordeñar la vaca = don't count your chickens before they are hatched.* que se vende = priced.* tienda que vende de todo = general store.* vender a Alguien como esclavo = sell + Nombre + into slavery.* vender a crédito = make + charge sale.* vender a cuenta = trade for + credit.* vender al contado = trade for + cash.* vender al detalle = retail.* vender al por mayor = sell + in bulk, wholesale.* vender al por menor = retail.* vender a precio de costo = sell at + cost.* vender a precio de ganga = sell at + bargain price.* vender a un precio más barato que = undercut.* vender de casa en casa = peddle.* vender el alma al diablo = sell + Posesivo + soul to the devil.* vender en el extranjero a precios inferiores que en el país de origen = dump.* vender la moto a Alguien = pull + the wool over + Posesivo + eyes.* vender más barato = undercut.* venderse = change + hands.* venderse caro = play + hard to get, play it + cool.* venderse más que = outsell.* venderse por + Dinero = fetch + Dinero.* vender todas las entradas de un Evento = sell out.* vender un producto = carry.* vender un servicio = market + service.* * *1.verbo transitivo1) <mercancías/casa> to sellse vende muy bien/poco — it sells very well/doesn't sell very well
vender al por mayor/menor — to sell wholesale/retail
lo venden a $500 el kilo — they sell it at $500 a kilo
vender algo en or por algo — to sell something for something
vendí el cuadro en or por $20.000 — I sold the painting for $20,000
vender algo por algo: se vende por kilo(s)/unidad(es) — it's sold by the kilo/unit
2)a) ( traicionar) to betrayb) ( delatar) to give... away2. 3.venderse v pron to sell out* * *= market, sell, flog, dispose of, peddle.Ex: In information retrieval applications it was more usual for one organisation to carry most of the burden of development of the system, and then to market it to others.
Ex: Since a software package is to be sold it must be visible on the marketplace.Ex: Shops which keep on selling cigarettes to children under 16 will be banned from flogging tobacco.Ex: List and describe the steps involved in withdrawing and disposing of books which are no longer required.Ex: It could lose those shareholders who may not want to be associated with a conglomerate which also peddles death and destruction.* arte de vender = salesmanship, specsmanship.* con licencia para vender bebidas alcohólicas = licensed.* no vendas la leche antes de ordeñar la vaca = don't count your chickens before they are hatched.* que se vende = priced.* tienda que vende de todo = general store.* vender a Alguien como esclavo = sell + Nombre + into slavery.* vender a crédito = make + charge sale.* vender a cuenta = trade for + credit.* vender al contado = trade for + cash.* vender al detalle = retail.* vender al por mayor = sell + in bulk, wholesale.* vender al por menor = retail.* vender a precio de costo = sell at + cost.* vender a precio de ganga = sell at + bargain price.* vender a un precio más barato que = undercut.* vender de casa en casa = peddle.* vender el alma al diablo = sell + Posesivo + soul to the devil.* vender en el extranjero a precios inferiores que en el país de origen = dump.* vender la moto a Alguien = pull + the wool over + Posesivo + eyes.* vender más barato = undercut.* venderse = change + hands.* venderse caro = play + hard to get, play it + cool.* venderse más que = outsell.* venderse por + Dinero = fetch + Dinero.* vender todas las entradas de un Evento = sell out.* vender un producto = carry.* vender un servicio = market + service.* * *vender [E1 ]vtA ‹mercancías/acciones/casa› to selltrabaja vendiendo libros she sells books for a livinglo venden en todos lados it's on sale everywherevendió la casa muy bien she got a very good price for her housele vendí el reloj a mi primo I sold my cousin the watch, I sold the watch to my cousinesa línea se vende muy bien/poco that line sells very well/doesn't sell very well[ S ] se vende for sale[ S ] se vende bicicleta señora lady's bicycle for salevender al por mayor/menor to sell wholesale/retailes capaz de vender a su padre/madre con tal de conseguirlo she would sell her own father/mother to get itintentando vender una imagen moderna del país trying to sell a more modern image of the countryvender algo A algo to sell sth AT sthlo venden a $500 el kilo they sell it at $500 a kilo, it sells for $500 a kilovender algo EN or POR algo to sell sth FOR sthvendí el cuadro en or por $20.000 I sold the painting for $20,000se vende por kilo/unidad it's sold by the kilo/unitvenderse como churros or pan caliente or rosquillas ( fam); to sell like hotcakesel libro se vende como pan caliente the book is selling like hotcakesB1 (traicionar) ‹amigo› to betray, sell … down the river ( colloq)2 (delatar) ‹persona› to give … awayel acento lo vende his accent gives him away■ vendervi1 «producto» to sell2 «pintor» to be successful; «actor/jugador» to be successful, be a crowdpulleruna escritora que vende a best-selling author■ venderseto sell outse vendió por un ascenso he abandoned all his principles o sold out to get promotionse ha vendido a los intereses extranjeros he has sold out to foreign interests* * *
vender ( conjugate vender) verbo transitivo ‹mercancías/casa› to sell;
vendió la casa muy bien she got a very good price for her house;
( on signs) se vende for sale;◊ lo venden a $500 el kilo they sell it at $500 a kilo;
vendí el cuadro en or por $20.000 I sold the painting for $20,000;
se vende por kilo(s)/unidades it's sold by the kilo/unit
verbo intransitivo [ producto] to sell
venderse verbo pronominal ( dejarse sobornar) to sell out
vender verbo transitivo
1 (un objeto) to sell
vender al por mayor/menor, to (sell) wholesale/retail
2 (traicionar a una persona) to sell out, betray
' vender' also found in these entries:
Spanish:
acuerdo
- fiar
- subastar
- caro
- financiar
- granel
- huevo
- metro
- regalar
- rematar
- traspasar
English:
dispose of
- do
- flog
- good
- inexpensively
- outsell
- peddle
- pitch
- retail
- sell
- sell off
- stitch up
- stock
- the
- tout
- carry
- hustle
- licensed
- patter
- profit
- under
* * *♦ vt1. [productos] to sell;venden naranjas a 20 pesos el kilo they're selling oranges for 20 pesos a kilo;se vende [en letrero] for sale;este modelo se vende mucho this model is selling very well;es capaz de vender a su madre he'd sell his own mother;vender su alma al diablo: es capaz de vender su alma al diablo por triunfar he'd sell his soul to the Devil if that's what it took to be successful;vender caro algo not to give sth up without a fight;el equipo vendió caro su título the team did not give up its title without a fight;la oposición venderá caro su apoyo the opposition will demand a high price for its support;no vender ni una escoba to get absolutely nowhere;Famvender la moto a alguien: les vendió la moto de que iban a ser estrellas he fooled them into believing they were going to be stars;nos quieren vender la moto de que no van a subir los impuestos they want us to swallow the story that they're not going to increase taxes;RPvender salud to be bursting with health2. [idea, proyecto] to sell3. [amigo, familia] to betray♦ vi[producto, autor] to sell;eso no vende hoy día that doesn't sell these days* * *v/t1 sell;vender caro algo a alguien fig make s.o. pay dearly for sth2 fig ( traicionar) betray* * *vender vt1) : to sell2) : to sell out, to betray* * *"se vende" "for sale" -
37 promozionale
promozionale agg. promotional: campagna, vendita promozionale, promotional campaign, sale; gestire la campagna promozionale di un prodotto, to manage the promotion of a product; un viaggio con fine promozionale, a trip for promotional purposes // (econ.) budget promozionale, promotional budget.* * *[promottsjo'nale]aggettivo promotionalvideo promozionale — promotional, sample, promo colloq.
* * *promozionale/promottsjo'nale/promotional; vendita promozionale sales promotion; video promozionale promotional, sample, promo colloq. -
38 Produktionsausweitung
Produktionsausweitung f V&M line expansion* * *f <V&M> line expansion* * *Produktionsausweitung
expansion of production;
• im Inland vorgenommene Produktionsausweitung home-based productive expansion;
• Produktionsausweitung eines Unternehmens company diversifications;
• Produktionsbarometer commerce’s (composite) index of indicators;
• Produktionsbasis manufacturing basis;
• Produktionsbedingungen manufacturing conditions;
• Produktionsbeginn start-up of production;
• Produktionsbeginn sofort aufnehmen to rush into production;
• Produktionsbegrenzung restriction of output;
• Produktionsbelebung stimulation of production;
• Produktionsbeobachtung production monitoring;
• Produktionsberatung production meeting;
• Produktionsbereich production diversions;
• Produktions- und Dienstleistungsbereich products and services domain;
• Produktionsbericht production report;
• Produktionsbeschränkung restriction (curtailment) of (limitation upon) production, output restriction;
• Produktionsbetrieb productive enterprise (establishment), manufacturing plant;
• billiger Produktionsbetrieb lower-cost manufacturer;
• Produktionsbilanz production (manufacturing) statement;
• Produktionsbild production picture;
• Produktionsbreite product diversification;
• zu einer wohl gepolsterten Produktionsbreite Zuflucht nehmen to fall back on a broad cushion of diversification;
• Produktionsdauer production period;
• Produktionsdifferenzierung diversification of products;
• Produktionsdispositionen production plan, [production] budget;
• Produktionsdrosselung reduction (dampening) of output, cut in production, cutback (curtailment) of production, production cut[back];
• Produktionsdrosselung vornehmen to cut (slash) production;
• Produktionsdurchlauf production timetable;
• Produktionsdurchschnitt production average;
• Produktionseinheit producing (production) unit, unit of output (production);
• gleichartige Produktionseinheiten equivalent units;
• Produktionseinrichtungen productive (production) facilities (equipment);
• Produktionseinschränkung restriction (slashing) of (contraction in) production (output), production cut[back], (Volkswirtschaft) disinvestment (US), diminution of capital goods;
• künstliche Produktionseinschränkung ca’canny;
• Produktionseinstellung phase-out, closing down, shake-out, termination of production;
• neue Produktionseinstellung vornehmen to reschedule production;
• Produktionselastizität elasticity of production;
• Produktionsengpass bottleneck in production, production bottleneck;
• Produktionsentscheidung production decision;
• Produktionsentscheidung treffen to finalize;
• Produktionsentwicklung der Industrie development of industrial output;
• industrielle Produktionserfahrungen industrial (manufacturing) know-how;
• statistische Produktionserfassung census of production;
• Produktionsergebnis output, production;
• erste Produktionsergebnisse initial production;
• Produktionserhöhung increase in production (output);
• beschleunigte Produktionserhöhung speed-up of production;
• Produktionserlaubnis production permit;
• Produktionserlös factory proceeds;
• Produktionsetat [production] budget;
• Produktionsfächer range of production;
• Produktionsfachmann mechanical production man;
• Produktionsfähigkeit productive (producing, service) capacity, productive efficiency, capacity to produce;
• Produktionsfaktoren factors (agents) of production, productive factors, production agents;
• jederzeit auswechselbare Produktionsfaktoren non-specific factors of productions;
• nicht auswechselbare (substituierbare) Produktionsfaktoren specific factors of production;
• Produktionsfehler manufacturing defect;
• Produktionsfinanzierung production financing;
• Produktionsfläche factory space;
• Produktionsflexibilität flexibility in production;
• Produktionsförderung promotion of production;
• Produktionsfreigabe engineering release;
• Produktionsfunktion production function;
• Produktionsgang production process, flow of production;
• normaler Produktionsgang regular course of manufacture;
• Produktionsgebiet production (producing) area, area of production, (Herstellungszweig) product (production) line;
• verändertes Produktionsgebiet diversification area;
• unrentable Produktionsgebiete aufgeben to eliminate unprofitable operations;
• breites Produktionsgefüge diversified structure;
• Produktionsgeheimnis manufacturing secret;
• Produktionsgemeinkosten indirect (overhead) cost, factory overheads (burden);
• Produktionsgemeinschaft collective;
• Produktionsgenossenschaft productive (production) cooperation, cooperative association for production, producers’ cooperative (society, Br.), productive cooperative society;
• landwirtschaftliche Produktionsgenossenschaft collective farm, cooperative farming;
• Produktionsgesellschaft manufacturing company (corporation, US);
• ziemlich einseitige Produktionsgesellschaft little-diversified company (corporation);
• Produktionsgewinn manufacturing profit;
• Produktionsglättung production smoothing;
• Produktionsgliederung distribution of production;
• Produktionsgröße level of production;
• Produktionsgrundlagen productive apparatus (US);
• Produktionsgutachten production expertise;
• Produktionsgüte quality of production. -
39 Werbung
f1. advertising, publicity; die Werbung kommt nicht an the advertising isn’t getting through (to the public), we’re not getting our message across (in the advertising); eine ( gute) Werbung für fig. good publicity for, a good advertisement for2. neuer Kunden etc.: winning, attracting3. die Werbung um eine Frau courtship* * *die Werbung(Liebeswerben) courtship;(Reklame) advertising; advertisement; publicity* * *Wẹr|bung ['vɛrbʊŋ]f -, -en (ESP COMM)advertising; (= Werbeabteilung) publicity department; (POL = Propaganda) pre-election publicity; (von Kunden, Stimmen) winning, attracting; (von Mitgliedern, Soldaten etc) recruitment, recruiting; (um Mädchen) courting (um of)* * *2) (a TV or radio advertisement: I enjoyed the play but the commercials irritated me.) commerce3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) promotion4) (advertising: There is a lot of publicity about the dangers of smoking.) publicity5) (an old word for a formal request, eg a proposal of marriage to a lady.) suit* * *Wer·bung<->1. (Reklame) advertisementdirekte/indirekte \Werbung direct/indirect advertisingirreführende \Werbung misleading advertisingvergleichende \Werbung comparative [or discriminatory] advertising3. (Branche) advertising* * *die; Werbung, Werbungen1) o. Pl. advertising2) o. Pl.: s. Werbeabteilung* * *Werbung f1. advertising, publicity;die Werbung kommt nicht an the advertising isn’t getting through (to the public), we’re not getting our message across (in the advertising);eine (gute) Werbung für fig good publicity for, a good advertisement for2. neuer Kunden etc: winning, attracting3.die Werbung um eine Frau courtship* * *die; Werbung, Werbungen1) o. Pl. advertising2) o. Pl.: s. Werbeabteilung* * *-en f.advertising n.courtship n.publicity n.recruitment n. -
40 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside.
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