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81 PRODUCT MIX
Товарная номенклатура
Совокупность всех товаров, предлагаемых компанией. Поскольку бульшая часть товаров проходит определенный жизненный цикл (см. Product life-cycle), компаниям важно формировать сбалансированную номенклатуру, включающую как уже знакомые потребителям товары, так и новые. Компания также может предложить широкий ассортимент родственных товаров, стремясь удовлетворить потребности отдельных сегментов рынка (см. Market segmentation). См. также Marketing mix, Product-market matrix, Boston matrix.Новый англо-русский словарь-справочник. Экономика. > PRODUCT MIX
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82 PRODUCT PERFORMANCE
Характеристики продукта
Аспект функционирования рынка, касающийся качества и эксплуатационных характеристик производимой фирмой продукции, а также достижений фирмы в области разработки новых продуктов. Продвижение на рынок новых товаров и улучшение качества производимой продукции способствует повышению благосостояния потребителей, т.к. у них появляется возможность приобретать на свои средства продукт более высокого качества. См. также Product differentiation, Technological progressiveness, Invention, Innovation, Research and development, Product life-cycle.Новый англо-русский словарь-справочник. Экономика. > PRODUCT PERFORMANCE
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83 life
life [laɪf]vie ⇒ 1 (a)-(d), 1 (f)-(i), 1 (k) sensation ⇒ 1 (e) nature ⇒ 1 (j) réalité ⇒ 1 (j) prison à vie ⇒ 1 (l) durée ⇒ 1 (m) à vie ⇒ 2(pl lives [laɪvz])1 noun(a) (existence) vie f;∎ to give life to sb donner la vie à qn;∎ they believe in life after death ils croient à la vie après la mort;∎ it's a matter of life and death c'est une question de vie ou de mort;∎ life is hard la vie est dure;∎ life has been good to us la vie nous a gâtés;∎ he hasn't seen much of life il ne connaît pas grand-chose de la vie;∎ you really see life as a cop quand on est flic, on en voit de toutes les couleurs;∎ there have been several attempts on her life elle a été victime de plusieurs attentats;∎ he's in hospital fighting for his life il lutte contre la mort à l'hôpital;∎ familiar how's life? comment ça va?;∎ what a life! quelle vie!;∎ just relax and enjoy life! profite donc un peu de la vie!;∎ I want to live my own life je veux vivre ma vie;∎ is life worth living? la vie vaut-elle la peine d'être vécue?;∎ life is worth living when I'm with her avec elle, la vie vaut la peine d'être vécue;∎ meeting him has made my life worth living le rencontrer ou notre rencontre a donné un sens à ma vie;∎ he makes her life a misery il lui rend la vie impossible;∎ hundreds lost their lives des centaines de personnes ont trouvé la mort;∎ he emigrated in order to make a new life for himself il a émigré pour commencer une nouvelle vie ou pour repartir à zéro;∎ to depart this life quitter ce monde;∎ to save sb's life sauver la vie à qn;∎ to risk one's life (to do sth) risquer sa vie (à faire qch);∎ to risk life and limb risquer sa peau;∎ a cat has nine lives un chat a neuf vies;∎ to have nine lives (person) avoir l'âme chevillée au corps;∎ to take sb's life tuer qn;∎ she took her own life elle s'est donné la mort;∎ she's the only woman in his life c'est la seule femme dans sa vie;∎ to run for one's life or for dear life s'enfuir à toutes jambes;∎ run for your lives! sauve qui peut!;∎ she was hanging on for dear life elle s'accrochait de toutes ses forces;∎ for the life of me I can't remember where we met rien à faire, je n'arrive pas à me rappeler où nous nous sommes rencontrés;∎ familiar get a life! t'as rien de mieux à faire de ton temps?;∎ familiar he can't sing to save his life il chante comme un pied;∎ not on your life! jamais de la vie!;∎ you take your life in your hands when cycling in London on risque sa vie quand on fait du vélo à Londres;∎ that's life!, such is life! c'est la vie!;∎ this is the life! (ça, c'est) la belle vie!;∎ I had the time of my life je ne me suis jamais autant amusé;∎ archaic upon my life seigneur!, mon Dieu!(b) (period of existence) vie f;∎ I've worked hard all my life j'ai travaillé dur toute ma vie;∎ in his early life quand il était jeune;∎ I began life as a labourer j'ai débuté dans la vie comme ouvrier;∎ it began life as a car chassis à l'origine c'était un châssis de voiture;∎ we don't want to spend the rest of our lives here on ne veut pas finir nos jours ici;∎ I've never eaten snails in my life je n'ai jamais mangé d'escargots de ma vie;∎ I ran the race of my life! j'ai fait la course de ma vie!;∎ it gave me the fright of my life je n'ai jamais eu aussi peur de ma vie;∎ the fire destroyed her life's work l'incendie a détruit l'œuvre de toute sa vie;∎ to mate for life (animal, bird) s'unir pour la vie(c) (mode of existence) vie f;∎ they lead a strange life ils mènent une drôle de vie;∎ school life la vie scolaire;∎ she's not used to city life elle n'a pas l'habitude de vivre en ville;∎ married life la vie conjugale;∎ familiar to live the life of Riley mener une vie de pacha;∎ life at the top! la grande vie!(d) (living things collectively) vie f;∎ is there life on Mars? y a-t-il de la vie sur Mars?(e) (UNCOUNT) (physical feeling) sensation f;∎ life began to return to her frozen fingers le sang se remit peu à peu à circuler dans ses doigts gelés(f) (liveliness) vie f;∎ she's still young and full of life elle est encore jeune et pleine de vie;∎ there's no life in this place ça manque d'entrain ici;∎ there's a lot more life in Sydney than in Wellington Sydney est nettement plus animé que Wellington;∎ to come to life s'animer;∎ to bring sb to life (play, book etc) faire vivre qn;∎ his arrival put new life into the firm son arrivée a donné un coup de fouet à l'entreprise;∎ there's life in the old dog yet! il est encore vert, le bonhomme!;∎ she was the life and soul of the party c'est elle qui a mis de l'ambiance dans la soirée, elle fut le boute-en-train de la soirée(g) (living person) vie f;∎ a phone call can save a life un coup de fil peut sauver une vie;∎ 200 lives were lost in the disaster 200 personnes ont perdu la vie dans la catastrophe, la catastrophe a fait 200 morts;∎ no lives were lost il n'y a eu aucune victime, on ne déplore aucune victime(h) (durability) (durée f de) vie f;∎ double the life of your batteries multipliez par deux la durée de vos piles;∎ the average life of an isotope la durée de vie moyenne d'un isotope;∎ during the life of the previous government sous le gouvernement précédent(i) (biography) vie f;∎ she's writing a life of James Joyce elle écrit une biographie de James Joyce∎ to draw from life dessiner d'après nature;∎ his novels are very true to life ses romans sont très réalistes;∎ that's her to the life c'est elle tout craché(k) (in games) vie f;∎ when you lose three lives you're out quand on perd trois vies, on est éliminé∎ the kidnappers got life les ravisseurs ont été condamnés à perpétuité ou à la prison à vie;∎ he's doing life il purge une peine à perpétuité(post, member, president) à vie∎ he was crippled for life il a été estropié à vie;∎ sent to prison for life condamné à perpétuité;∎ if you help me, I'll be your friend for life si tu m'aides, je serai ton ami pour la vie;∎ a job for life un emploi à vie►► Finance life annuity rente f viagère;British life assurance assurance-vie f;Life Assurance and Unit Trust Regulatory Organization = organisme britannique contrôlant les activités de compagnies d'assurance-vie et de SICAV;life belt bouée f de sauvetage;life buoy bouée f de sauvetage;Finance life capitalization capitalisation f viagère;life class cours m de dessin avec modèle nu;life cycle cycle m de vie;life drawing dessin m d'après modèle;life expectancy (of human, animal) espérance f de vie; (of machine, product) durée f (utile) de vie;the Life Guards = régiment de cavalerie de la garde royale britannique;life history vie f;∎ the organism takes on many different forms during its life history l'organisme prend de nombreuses formes au cours de sa vie ou de son existence;∎ she told me her whole life history elle m'a raconté l'histoire de sa vie;life imprisonment prison f à vie;life insurance assurance-vie f;∎ to take out life insurance contracter une assurance-vie;life jacket gilet m de sauvetage;life member membre m à vie;life membership adhésion f à vie;British life peer pair m à vie;British life peerage pairie f à vie;Finance life pension pension f à vie;life raft radeau m de sauvetage;American Life Saver ® = bonbon acidulé en forme de bouée de sauvetage;the life sciences les sciences fpl de la vie;∎ anthropology is a life science l'anthropologie fait partie des sciences de la vie;life sentence condamnation f à vie ou à perpétuité;life skills = aptitude à fonctionner efficacement en société;life story biographie f;∎ she told me her whole life story elle m'a raconté l'histoire de sa vie;∎ familiar just give us the facts, we don't need your life story! tenez-vous-en aux faits, inutile de nous raconter votre vie!;life subscription abonnement m à vie;life tenant usufruitier(ère) m,f;life vest gilet m de sauvetage -
84 life
life [laɪf]1. noun(plural lives)a. vie f• run for your lives! sauve qui peut !• I couldn't for the life of me tell you his name (inf) je ne pourrais absolument pas vous dire son nomb. ( = living things) vie f• is there life on Mars? y a-t-il de la vie sur Mars ?c. ( = existence) vie fd. ( = way of living) vie f• which do you prefer, town or country life? que préférez-vous, la vie à la ville ou à la campagne ?• to make a new life for o.s. commencer une nouvelle viee. ( = liveliness) there isn't much life in our village notre village est plutôt mortf. (in exclamations) that's life! c'est la vie !• how's life? comment (ça) va ?• not on your life! (inf) jamais de la vie !• this is the life! (inf) voilà comment je comprends la vie !• what a life! quelle vie !2. compounds[subscription] à vie• that money was a life-saver cet argent m'a (or lui a etc) sauvé la vie ► life-saving noun ( = rescuing) sauvetage m ; ( = first aid) secourisme m adjective de sauvetage• he started telling me his life story (inf) il a commencé à me raconter sa vie ► life support machine noun• he's on a life support machine il est sous assistance respiratoire ► life's work noun œuvre f d'une vie* * *[laɪf] 1.1) ( as opposed to death) vie fto bring somebody back to life — gen rendre la vie à quelqu'un; Medicine ranimer quelqu'un
2) ( period from birth to death) vie f3) ( animation) vie f, vitalité fto come to life — [person] reprendre conscience; fig sortir de sa réserve; [fictional character] prendre vie; [party] s'animer
put a bit of life into it — (colloq) mettez-y un peu de tonus (colloq)
4) (social activity, lifestyle) vie fto live the good ou high life — mener la grande vie
5) ( human being(s))6) ( useful duration) (of machine, vehicle, product) durée f7) Jurto do (colloq) ou serve life — être emprisonné à vie
to get life — (colloq) se faire condamner à perpette (colloq)
8) Art2.from life — [draw, paint] d'après nature
••for dear life — de toutes mes/ses etc forces
get a life! — (colloq) lâche-moi les baskets! (colloq)
to have the time of one's life — s'amuser comme un fou/une folle
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85 cycle
цикл; период || периодически повторяться- cycle of reincarnationcycles per second — герц, Гц
- access cycle
- burst cycle
- bus cycle
- carbon cycle
- cell cycle
- clock cycle
- closed cycle
- computer processing cycle
- conditioning cycle
- CPU cycle
- dash cycle
- data processing cycle
- decode cycle
- Deming cycle
- design cycle
- direct cycle
- display cycle
- dot cycle
- drive-in cycle
- drive-in diffusion cycle
- duty cycle
- execute cycle
- fetch cycle
- file cycle
- half cycle
- hysteresis cycle
- inquire cycle
- life cycle
- limit cycle
- limiting cycle
- machine cycle
- main-program cycle
- major hysteresis cycle
- maximum permeability hysteresis cycle
- memory cycle
- minor hysteresis cycle
- monthly duty cycle
- null cycle
- open cycle
- operating cycle
- operating hysteresis cycle
- operation cycle
- penalty cycle
- predeposition cycle
- predeposition diffusion cycle
- product cycle
- program cycle
- program development cycle
- publishing cycle
- Rayleigh cycle
- read-write cycle
- recovery cycle
- refresh display cycle
- repair cycle
- schedule cycle
- snoop cycle
- software development life cycle
- software life cycle
- solar cycle
- stolen cycle
- storage access cycle
- store cycle -
86 cycle
цикл; период || периодически повторяться- burst cyclecycles per second — герц, Гц
- bus cycle
- carbon cycle
- cell cycle
- clock cycle
- closed cycle
- computer processing cycle
- conditioning cycle
- CPU cycle
- cycle of magnetization
- cycle of reincarnation
- dash cycle
- data processing cycle
- decode cycle
- Deming cycle
- design cycle
- direct cycle
- display cycle
- dot cycle
- drive-in cycle
- drive-in diffusion cycle
- duty cycle
- execute cycle
- fetch cycle
- file cycle
- half cycle
- hysteresis cycle
- inquire cycle
- life cycle
- limit cycle
- limiting cycle
- machine cycle
- main-program cycle
- major hysteresis cycle
- maximum permeability hysteresis cycle
- memory cycle
- minor hysteresis cycle
- monthly duty cycle
- null cycle
- open cycle
- operating cycle
- operating hysteresis cycle
- operation cycle
- penalty cycle
- predeposition cycle
- predeposition diffusion cycle
- product cycle
- program cycle
- program development cycle
- publishing cycle
- Rayleigh cycle
- read-write cycle
- recovery cycle
- refresh display cycle
- repair cycle
- schedule cycle
- snoop cycle
- software development life cycle
- software life cycle
- solar cycle
- stolen cycle
- storage access cycle
- store cycleThe New English-Russian Dictionary of Radio-electronics > cycle
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87 cycle
(экономический) цикл; кругооборот; период || проходить цикл развития -
88 life
plural - lives; noun1) (the quality belonging to plants and animals which distinguishes them from rocks, minerals etc and things which are dead: Doctors are fighting to save the child's life.) vida2) (the period between birth and death: He had a long and happy life.) vida3) (liveliness: She was full of life and energy.) vida4) (a manner of living: She lived a life of ease and idleness.) vida5) (the period during which any particular state exists: He had many different jobs during his working life.) vida6) (living things: It is now believed that there may be life on Mars; animal life.) vida7) (the story of a life: He has written a life of Churchill.) biografía8) (life imprisonment: He was given life for murder.) cadena perpetua•- lifeless- lifelike
- life-and-death
- lifebelt
- lifeboat
- lifebuoy
- life-cycle
- life expectancy
- lifeguard
- life-jacket
- lifeline
- lifelong
- life-saving
- life-sized
- life-size
- lifetime
- as large as life
- bring to life
- come to life
- for life
- the life and soul of the party
- not for the life of me
- not on your life!
- take life
- take one's life
- take one's life in one's hands
- to the life
life n vidatr[laɪf]1 vida■ never in my life have I heard such nonsense! ¡jamás en la vida había oído tales estupideces!2 (of battery) duración nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLfor dear life con toda su fuerzait's a matter of life and death es cuestión de vida o muertenot on your life! familiar ¡ni hablar!run for your life «(lives)»! ¡sálvese quien pueda!to be the life and soul of the party ser el alma de la fiestato bring somebody back to life resucitar a alguiento come to life cobrar vidato have the time of one's life pasárselo como nuncato live the life of Riley familiar pegarse la gran vidato lose one's life perder la vidato take one's own life suicidarse, quitarse la vidato take somebody's life matar a alguienlife belt / life buoy salvavidas nombre masculinolife cycle ciclo vitallife expectancy esperanza de vidalife insurance seguro de vidalife imprisonment cadena perpetualife jacket chaleco salvavidaslife sentence cadena perpetualife story biografíalife style estilo de vida1) : vida fplant life: la vida vegetal2) existence: vida f, existencia f3) biography: biografía f, vida f4) duration: duración f, vida f5) liveliness: vivacidad f, animación fadj.• perpetuo, -a adj.• vital adj.• vitalicio, -a adj.n.(§ pl.: lives) = animación s.f.• existencia s.f.• ser s.m.• tiempo de vida s.m.• vida s.f.• vigencia s.f.• vivir s.m.laɪf1) c u ( existence) vida fearly in life — en su (or mi, etc) juventud
in later life — más tarde or más adelante
at my time of life — a mi edad, con la edad que tengo
the man/woman in your life — el hombre/la mujer de tu vida
to have the time of one's life — divertirse* como nunca or (fam) de lo lindo
to see life — ver* mundo
you can bet your life we'll be late! — (colloq) te apuesto lo que quieras a que llegamos tarde!
to lose one's life — perder* la vida
to risk one's life — arriesgar* la vida
to take somebody's life — (frml) darle* muerte a alguien (frml)
to take one's (own) life — (frml) quitarse la vida (frml)
a matter of life and death — una cuestión de vida o muerte
as large as life — en carne y hueso
he couldn't darn a sock to save his life — no sería capaz de zurcir un calcetín ni aun si le fuera la vida en ello
larger than life: the characters are all larger than life todos los personajes son creaciones que desbordan la realidad; he was a larger-than-life character era un personaje exuberante; not for the life of one: I can't remember for the life of me no me puedo acordar por nada del mundo; not on your life! ni muerto!; to cling/hold on for dear life aferrarse/agarrarse desesperadamente; to fight/run for one's life: they had to run for their lives tuvieron que correr como alma que lleva el diablo; run for your lives! sálvese quien pueda!; he was fighting for (his) life se debatía entre la vida y la muerte; to frighten o scare the life out of somebody darle* or pegarle* un susto mortal a alguien; (to have) the shock of one's life llevarse el susto de su (or mi etc) vida; she gave the performance of her life actuó como nunca; to risk life and limb arriesgar* la vida; to take one's life in one's hands jugarse* la vida; (before n) <member, pension, president> vitalicio; life force fuerza f vital; life imprisonment cadena f perpetua; life sentence condena f a perpetuidad or a cadena perpetua; his life story — la historia de su vida
2) ua) ( vital force) vida fto come to life — \<\<party\>\> animarse; \<\<puppet/doll\>\> cobrar vida
b) ( vitality) vida f, vitalidad fto inject new life into something — revitalizar* algo
to be the life o (esp BrE) the life and soul of the party — ser* el alma de la fiesta
3) u ( lifestyle) vida fto live the life of Riley — darse* la gran vida, vivir a cuerpo de rey
4) u ( living things) vida fanimal/plant life — vida animal/vegetal
6) u ( imprisonment) (colloq) cadena f perpetua7) u ( Art)to paint/draw from life — pintar/dibujar del natural
8) c ( biography) vida f[laɪf]1. N(pl lives)1) (=animate state) vida fplant life — vida f vegetal, las plantas fpl
•
to bring sb back to life — resucitar or reanimar a algn2) (=existence) vida fhow's life? * — ¿cómo te va (la vida)?, ¿qué hubo? (Mex, Chile)
I do have a life outside of work, you know — yo hago otras cosas en mi vida aparte de trabajar ¿sabes?
•
to begin life as... — empezar la vida como...•
to depart this life — liter partir de esta vida•
in early/later life — en los años juveniles/madurasrun for your life! — ¡sálvese quien pueda!
•
you gave me the fright of my life! — ¡qué susto me diste!•
to lay down one's life — dar su vida, entregar su vida•
to lose one's life — perder la vidahow many lives were lost? — ¿cuántas víctimas hubo?
•
never in my life — en mi vida•
in the next life — en el más allá, en la otra vida•
in real life — en la vida real•
to see life — ver mundo•
to spend one's life doing sth — pasar la vida haciendo algo•
to take sb's life — quitar la vida a algnto take one's own life — quitarse la vida, suicidarse
•
at my time of life — a mi edad, con los años que yo tengobed 1., 4), private 3., save I, 1., 1)•
his life won't be worth living — más le valdría morirse3) (=way of living)•
country/ city life — la vida de la ciudad/del campo•
the good life — una vida agradable; (Rel) la vida santa•
it's a hard life — la vida es muy dura•
to make a new life for o.s., to start a new life — comenzar una vida nueva•
to live one's own life — ser dueño de su propia vidaRiley•
to lead a quiet life — llevar una vida tranquila•
get a life! * — ¡espabílate y haz algo!•
(upon) my life! — † ¡Dios mío!•
not on your life! * — ¡ni hablar!•
this is the life! — ¡esto sí que es vida!, ¡esto es jauja!what a life! — (=bad) ¡qué vida esta!; (=good) ¡vaya vida!, ¡eso sí que es vivir bien!
5) (=liveliness) vida f•
his acting brought the character to life — su actuación dio vida al personaje•
to come to life — animarse•
the life and soul of the party — el alma de la fiesta6) (=lifespan) [of person] vida f ; [of licence] vigencia f, validez f ; [of battery] vida f, duración f7) * (=life imprisonment)•
to do life — cumplir una condena de cadena or reclusión perpetua8) (Art)•
to paint from life — pintar del natural•
true to life — fiel a la realidad9) (=biography) vida f10) (US)** [of prostitute]she's in the life — hace la calle *, es una mujer de la vida
2.CPDlife and death struggle N — lucha f a vida o muerte
life annuity N — pensión f or anualidad f vitalicia
life assurance N — seguro m de vida
life class N — (Art) clase f de dibujo al natural
life coach N — profesional encargado de mejorar la situación laboral y personal de sus clientes
life cycle N — ciclo m vital
life drawing N — dibujo m del natural
life expectancy N — esperanza f de vida
life force N — fuerza f vital
Life Guards NPL — (Brit) (Mil) regimiento de caballería
life history N — [of person] (historia f de la) vida f ; hum, iro vida f y milagros * mpl
life imprisonment N — cadena f perpetua
life insurance N — = life assurance
life interest N — usufructo m vitalicio
life jacket N — chaleco m salvavidas
life member N — miembro m vitalicio
life membership N —
to take out a life membership — inscribirse como miembro vitalicio or de por vida
life peer N — (Brit) (Parl) miembro de la Cámara de los Lores de carácter no hereditario
life preserver N — (Brit) cachiporra f ; (US) chaleco m salvavidas
life president N — presidente mf de por vida
life sciences NPL — ciencias fpl de la vida
life sentence N — condena f a perpetuidad
life span N — [of person] vida f ; [of product] vida f útil
life story N — biografía f
life vest N — (US) chaleco m salvavidas
* * *[laɪf]1) c u ( existence) vida fearly in life — en su (or mi, etc) juventud
in later life — más tarde or más adelante
at my time of life — a mi edad, con la edad que tengo
the man/woman in your life — el hombre/la mujer de tu vida
to have the time of one's life — divertirse* como nunca or (fam) de lo lindo
to see life — ver* mundo
you can bet your life we'll be late! — (colloq) te apuesto lo que quieras a que llegamos tarde!
to lose one's life — perder* la vida
to risk one's life — arriesgar* la vida
to take somebody's life — (frml) darle* muerte a alguien (frml)
to take one's (own) life — (frml) quitarse la vida (frml)
a matter of life and death — una cuestión de vida o muerte
as large as life — en carne y hueso
he couldn't darn a sock to save his life — no sería capaz de zurcir un calcetín ni aun si le fuera la vida en ello
larger than life: the characters are all larger than life todos los personajes son creaciones que desbordan la realidad; he was a larger-than-life character era un personaje exuberante; not for the life of one: I can't remember for the life of me no me puedo acordar por nada del mundo; not on your life! ni muerto!; to cling/hold on for dear life aferrarse/agarrarse desesperadamente; to fight/run for one's life: they had to run for their lives tuvieron que correr como alma que lleva el diablo; run for your lives! sálvese quien pueda!; he was fighting for (his) life se debatía entre la vida y la muerte; to frighten o scare the life out of somebody darle* or pegarle* un susto mortal a alguien; (to have) the shock of one's life llevarse el susto de su (or mi etc) vida; she gave the performance of her life actuó como nunca; to risk life and limb arriesgar* la vida; to take one's life in one's hands jugarse* la vida; (before n) <member, pension, president> vitalicio; life force fuerza f vital; life imprisonment cadena f perpetua; life sentence condena f a perpetuidad or a cadena perpetua; his life story — la historia de su vida
2) ua) ( vital force) vida fto come to life — \<\<party\>\> animarse; \<\<puppet/doll\>\> cobrar vida
b) ( vitality) vida f, vitalidad fto inject new life into something — revitalizar* algo
to be the life o (esp BrE) the life and soul of the party — ser* el alma de la fiesta
3) u ( lifestyle) vida fto live the life of Riley — darse* la gran vida, vivir a cuerpo de rey
4) u ( living things) vida fanimal/plant life — vida animal/vegetal
6) u ( imprisonment) (colloq) cadena f perpetua7) u ( Art)to paint/draw from life — pintar/dibujar del natural
8) c ( biography) vida f -
89 cycle
ˈsaɪkl
1. сущ.
1) цикл;
период( хронологическое понятие) Syn: period, circulation, rotation
2) совокупность действий (составляющих единое целое и повторяющихся периодически) a complete cycle of gardening works to be done throughout every month of the year ≈ полный цикл садоводческих работ, которые следует осуществлять в течение каждого месяца года.
3) совокупность событий или произведений, объединенных общей идеей а) цикл лекций б) цикл стихотворений, цикл музыкальных пьес the cycle of twenty-eight sonnets ≈ цикл из двадцати восьми сонетов
4) разг.;
сокр. от bicycle велосипед
5) тех. (круговой) процесс, такт (при работе двигателя)
2. гл.
1) а) проходить/осуществлять цикл развития б) зацикливаться
2) вращаться, делать обороты (об имеющих круглую форму механизмов)
3) ездить на велосипеде Syn: bicycle цикл, полный круг;
период - business * экономический цикл - the * of the seasons последовательная смена времен года - * of events круг событий - lunar * (астрономия) лунный цикл (музыкальное) (литературоведение) цикл - а * of songs цикл песен - the Arthurian * Артуров цикл (легенды о короле Артуре и рыцарях Круглого стола) цикличностъ долгий период времени, век( техническое) цикл, такт;
последовательность( операций) ;
круговой процесс (электротехника) период переменного тока - * per second герц( химическое) круговорот - nitrogen * круговорот азота проходить цикл развития повторяться циклически описывать круги;
двигаться по кругу (космонавтика) осуществлять включение( двигателей) велосипед - * track велотрек (детский) трехколесный велосипед мотоцикл ездить на велосипеде или мотоцикле access ~ вчт. интервал между моментами допуска accumulation ~ вчт. цикл накопления action ~ вчт. цикл операции break storage ~ вчт. прерывистый цикл business ~ деловой цикл business ~ цикл деловой активности business ~ экономический цикл clock ~ вчт. такт cycle разг. (сокр. от bicycle) велосипед ~ делать обороты (о колесе и т. п.) ~ ездить на велосипеде ~ круговорот ~ вчт. период ~ период ~ повторяться циклически ~ последовательность ~ продолжительный период времени ~ проходить цикл развития ~ тех. (круговой) процесс, такт ~ совершать цикл развития ~ цикл;
круг;
круговорот ~ вчт. цикл ~ цикл ~ экономический цикл device ~ вчт. цикл работы устройства display ~ вчт. цикл формирования изображения duty ~ вчт. рабочий цикл economic ~ экономический цикл exchange ~ валютный цикл execution ~ вчт. исполнительный цикл fetch ~ вчт. цикл выборки fetch ~ вчт. цикл вызова fixed ~ вчт. постоянный цикл inhibit ~ вчт. цикл запрета instruction ~ вчт. командный цикл life ~ вчт. жизненный цикл life ~ жизненный цикл life ~ цикл долговечности life ~ цикл развития limit ~ вчт. предельный цикл machine ~ вчт. машинный цикл major ~ вчт. большой цикл memory ~ вчт. цикл памяти minor ~ вчт. подцикл motor ~ мотоцикл normal operating ~ нормальный рабочий цикл null ~ вчт. холостой цикл operating ~ коммерческий цикл operating ~ операционный цикл operating ~ производственно-коммерческий цикл operational ~ вчт. рабочий цикл print ~ вчт. цикл печати product life ~ (PLC) жизненный цикл изделия program ~ вчт. цикл программы programming ~ вчт. цикл програмирования programming ~ вчт. цикл программирования pulse repetition ~ вчт. период повторения импульсов read ~ вчт. цикл считывания read-write ~ вчт. цикл считывания и записи retention ~ вчт. срок хранения revision ~ цикл изменения split ~ вчт. распущенный цикл timing ~ вчт. цикл хронирования trade ~ торгово-промышленный цикл trade ~ торговый цикл trade ~ цикл деловой активности trade ~ экономический цикл write ~ вчт. цикл записи -
90 product management
Mktga system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development to its decline. The process is coordinated by a product manager who focuses on the marketing of the product but may also be responsible for pricing, packaging, branding, research and development, production, distribution, sales targets, and product performance appraisal. This cross-departmental approach is based on the theory that a dedicated product management system will lead to tighter control over the product, and thus higher sales and profits. A brand manager fulfills a similar function to a product manager, concentrating on products within one brand. -
91 life
1) срок службы; долговечность2) стойкость; ресурс стойкости ( инструмента)•life per grind — стойкость ( инструмента) до переточки
life to failure — выносливость; долговечность, циклическая долговечность
- anticipated lifelife to first maintenance — время до первого ремонта; ресурс до первого ремонта
- assessed mean life
- bending fatigue life
- between-grind life
- blade life
- cutter life
- cutting life
- cycle life
- durability life
- edge life
- efficient blade life
- equivalent life
- extrapolated mean life
- fatigue life
- flex life
- good tool life
- in-contact edge life
- insert life
- joint life
- mean life
- mechanical life
- no-failure service life
- operating life
- operational life
- optimum mean life
- performance life
- predicted mean life
- preplanned tool life
- preprogrammed tool life
- product life
- rating life
- redress life
- rolling bearing fatigue life
- safe tool performance life
- service life
- serviceable life
- sharpening life
- specified service life
- sump life
- tip life
- tool edge life
- tool life per minute
- tool life
- usable life
- use life
- useful life
- wear life
- working lifeEnglish-Russian dictionary of mechanical engineering and automation > life
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92 levenscyclus van het product
• product life cycleNederlands-Engels Technisch Woordenboek > levenscyclus van het product
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93 gaseous fission product
газообразный продукт деления; ГПДEnglish-Russian dictionary on nuclear energy > gaseous fission product
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94 halogen fission product
English-Russian dictionary on nuclear energy > halogen fission product
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95 radiation damage product
English-Russian dictionary on nuclear energy > radiation damage product
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96 radioactive fission product
English-Russian dictionary on nuclear energy > radioactive fission product
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97 radioactive-decay product
English-Russian dictionary on nuclear energy > radioactive-decay product
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98 reaction product
продукт распада; дочернее вещество; продукт реакцииEnglish-Russian dictionary on nuclear energy > reaction product
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99 volatile fission product
English-Russian dictionary on nuclear energy > volatile fission product
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100 new product planning
марк. планирование новых товаров (систематическое принятие решений по всем аспектам разработки и управления новой продукцией компании; предполагает создание идеи и концепции нового товара, торговой марки и упаковки, разработка программы действий по реализации идеи нового товара от сырья до готового продукта, управление жизненным циклом товара)See:
См. также в других словарях:
product life cycle — UK US noun [S] (also product cycle, product s life cycle, ABBREVIATION plc) MARKETING, COMMERCE ► the stages in a particular product s existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or… … Financial and business terms
product life cycle — noun The four stages in the economic evolution of a product, ie introduction, growth, maturity and decline • • • Main Entry: ↑produce … Useful english dictionary
product life cycle — The course of a product s sales and profitability over its lifetime. The model describes five stages, each of which represents a different opportunity for the marketer. A new product starts in the development stage, during which the original idea … Big dictionary of business and management
product life cycle — /ˌprɒdʌkt laɪf ˌsaɪk(ə)l/ noun stages in the life of a product in terms of sales and profitability, from its launch to its decline ● Growth is the first stage in the product life cycle. ● The machine has reached a point in its product life cycle… … Marketing dictionary in english
Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… … Wikipedia
product life cycle management — ➔ management * * * product life cycle management UK US noun [U] (also PLM) MARKETING, COMMERCE ► decisions that are made about a product s appearance, price, advertising, etc. to suit each stage in the product life cycle: »Toyota is one of many… … Financial and business terms
Product life-cycle theory — The product life cycle theory is an economic theory that was developed by Raymond Vernon in response to the failure of the Heckscher Ohlin model to explain the observed pattern of international trade. The theory suggests that early in a product s … Wikipedia
Product Life Cycle Management — The observation of an item as it moves through the typical stages of development, growth, maturity and decline. Effective product life cycle management brings together the many companies, departments and employees involved with the product s… … Investment dictionary
Product Life Cycle — The period of time over which an item is developed, brought to market and eventually removed from the market. First, the idea for a product undergoes research and development. If the idea is determined to be feasible and potentially profitable,… … Investment dictionary
Product life cycle — Der Produktlebenszyklus ist ein Konzept der Betriebswirtschaftslehre und beschreibt den Prozess zwischen der Markteinführung bzw. Fertigstellung eines marktfähigen Gutes und seiner Herausnahme aus dem Markt. Dabei wird die „Lebensdauer“ eines… … Deutsch Wikipedia
product life cycle — (PLC) Stages a product goes through in the marketplace, including introduction, growth, maturity, and decline. PLC was once used exclusively among marketers, but in the 1990s it is used by accountants and finance managers concerned with whether… … American business jargon