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21 misleading
[ˌmɪs'liːdɪŋ]aggettivo [impression, advertising] ingannevole; [information, statement] fuorviante* * *adjective a misleading remark.) ingannevole, fuorviante* * *misleading /mɪsˈli:dɪŋ/a.che induce in errore; fuorviante; ingannevole: misleading instructions, istruzioni fuorvianti; misleading information, informazioni che inducono in errore● misleading light, luce falsa.* * *[ˌmɪs'liːdɪŋ]aggettivo [impression, advertising] ingannevole; [information, statement] fuorviante -
22 advertising
сущ.
1) рекламирование, реклама, объявление, рекламное объявление advertising media such as newspapers and television ≈ такие средства/каналы рекламы, как газеты и телевидение block advertising ≈ передача рекламы блоками (показ рекламных передач в перерывах между программами)
2) публикация объявлений
3) оплаченное объявление;
рекламный анонс
4) рекламное дело He is in advertising. ≈ Он работает в рекламном агентстве.рекламирование, реклама;
- * media such as newspapers and television такие средства рекламы, как газеты и телевидение публикация объявлений оплаченное объявление;
рекламный анонс рекламное дело;
- he is in * он работает в рекламном агентствеadvertising оплаченное объявление ~ публикация объявлений ~ публикация рекламных объявлений ~ реклама ~ рекламирование ~ рекламное дело ~ рекламный ~ рекламный анонсaggressive ~ активное рекламированиеboards ~ щитовая рекламаbusiness-to-business ~ реклама для предпринимателейcamouflaged ~ скрытая рекламаcompetitive ~ конкурентоспособная рекламаconsumer ~ потребительская рекламаcoop ~ совместная реклама производителя и оптового торговцаcooperative ~ совместная реклама производителя и розничного торговцаcorporation ~ реклама корпорацииdeceptive ~ мошенническая реклама deceptive ~ реклама недоброкачественных товаровdirect response ~ реклама, предполагающая прямой ответ адресатаdishonest ~ нечестная рекламаfinancial ~ финансовая рекламаilluminated ~ световая рекламаimage ~ реклама образцаindustrial ~ промышленная рекламаinstitutional ~ реклама для создания популярности организацииinternational ~ международная рекламаjoint ~ совместная рекламаlifestyle ~ реклама образа жизниmail-order ~ реклама посылочной торговлиmisleading ~ обманчивая реклама misleading ~ реклама, вводящая в заблуждениеmultinational ~ многонациональная рекламаoutdoor ~ наружная рекламаpersuasive ~ убедительная рекламаpolitical ~ политическая рекламаpostmark ~ реклама на почтовом штемпелеprint ~ реклама в печатном изданииpublic service ~ рекламное объявление в виде обращения к общественностиreason-why ~ аргументированная рекламаreminder ~ реклама-напоминаниеroof ~ реклама на крышах домовscreen ~ реклама на щитахsubliminal ~ реклама, действующая с помощью подпороговых раздражителей subliminal ~ реклама, действующая на подсознаниеtestimonial ~ рекомендательная рекламаtie-up ~ широкая реклама товаровtrade ~ рекламное объявление в коммерческом изданииtransit ~ реклама на транспортеword-of-mouth ~ реклама, создаваемая потребителями word-of-mouth ~ устная рекламаБольшой англо-русский и русско-английский словарь > advertising
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23 misleading
прил.общ. вводящий в заблуждение, обманчивый, дезориентирующийWe deal with complaints about false or misleading description of goods or services. — Мы рассматриваем жалобы на ложное или вводящее в заблуждение описание товаров и услуг.
Syn:See:* * *Вводящий в заблуждение.. . Словарь терминов по риск-медеджменту . -
24 misleading silence
рекл. вводящее в заблуждение умалчивание* (форма недобросовестной рекламы, при которой умалчиваются некоторые особенности рекламируемого продукта)See: -
25 misleading and unfair advertising
Деловая лексика: вводящая в заблуждение и недобросовестная рекламаУниверсальный англо-русский словарь > misleading and unfair advertising
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26 deceptive advertising
рекл. мошенническая [недобросовестная, лживая, ложная\] реклама; реклама, вводящая в заблуждение (реклама, которая дает неверную информацию о качестве или цене товара и формирует у потенциальных клиентов ложные представления о данных товарах или услугах)Syn:Ant:advertising deception, unacceptable advertising, denigratory advertising, corrective advertising, advertising method, offending advertiser, advertising ethics, advertising code, deceptive pricing, unfair trade practiceSee:advertising deception, unacceptable advertising, denigratory advertising, corrective advertising, advertising method, offending advertiser, advertising ethics, advertising code, deceptive pricing, unfair trade practice
* * *
ложная реклама: реклама, которая дает неверную информацию (о качестве, ценах товара и т. д.) и формирует у потенциальных клиентов ложные представления о данных товарах или услугах.* * * -
27 publicité mensongère
-
28 publicité
publicité [pyblisite]feminine nouna. ( = méthode, profession) advertising• faire de la publicité pour qch (Business) to advertise sth ; ( = inciter à acheter) to plug sth (inf)• son livre a été lancé à grand renfort de publicité his book was launched amid a blaze of publicityb. ( = annonce) advertisement ; (Cinema, TV) commercialc. ( = révélations) publicity* * *pyblisite1) (activité, profession) advertising2) ( annonce) advertisement, advert GB, ad (colloq)3) ( diffusion) publicityfaire une mauvaise publicité à quelqu'un/quelque chose — to give somebody/something a bad press
•Phrasal Verbs:* * *pyblisite nf1) (= secteur) advertisingMuriel travaille dans la publicité. — Muriel works in advertising.
2) (= annonce) advertisement, advert Grande-Bretagne adIl y a trop de publicités dans ce journal. — There are too many advertisements in this newspaper.
3) (= battage) publicityfaire de la publicité pour qch [produit, entreprise] — to advertise sth, [événement, concert] to publicize sth
* * *publicité nf1 (activité, profession) advertising; il travaille dans la publicité he's in advertising; faire de la publicité pour un produit to advertise a product; service (de) publicité advertising department; coup de publicité publicity stunt; c'était un beau coup de publicité it was good publicity;2 ( annonce) Presse advertisement, advert GB, ad; Cin, Radio, TV commercial, advertisement, advert GB, ad; passer une publicité à la télévision/radio to run an advert GB ou ad on television/the radio;3 ( diffusion) publicity; donner or faire de la publicité à qn/qch to give sb/sth publicity; faire une mauvaise publicité à qn/qch to give sb/sth a bad press.publicité comparative comparative advertising; publicité des débats open debate; publicité directe direct mail advertising; publicité institutionnelle corporate advertising; publicité sur les lieux de vente, PLV point-of-sale advertising; publicité mensongère misleading advertising; publicité des prix publishing of prices; publicité rédactionnelle advertising feature GB, reading notice US.[pyblisite] nom féminin1. [action commerciale, profession] advertisingpublicité audiovisuelle/par affichage audiovisual/poster advertising2. [annonce commerciale] advertisement[pour une association] publicity3. [caractère public] public nature4. DROIT [en droit civil] public announcement -
29 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
30 irreführende Werbung
irreführende Werbung f GEN, V&M deceptive advertising, false advertising, misleading advertising* * *f <Geschäft, V&M> deceptive advertising, false advertising, misleading advertising* * *irreführende Werbung
misleading (deceptive) advertisement (advertising) -
31 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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32 Werbung
f1. advertising, publicity; die Werbung kommt nicht an the advertising isn’t getting through (to the public), we’re not getting our message across (in the advertising); eine ( gute) Werbung für fig. good publicity for, a good advertisement for2. neuer Kunden etc.: winning, attracting3. die Werbung um eine Frau courtship* * *die Werbung(Liebeswerben) courtship;(Reklame) advertising; advertisement; publicity* * *Wẹr|bung ['vɛrbʊŋ]f -, -en (ESP COMM)advertising; (= Werbeabteilung) publicity department; (POL = Propaganda) pre-election publicity; (von Kunden, Stimmen) winning, attracting; (von Mitgliedern, Soldaten etc) recruitment, recruiting; (um Mädchen) courting (um of)* * *2) (a TV or radio advertisement: I enjoyed the play but the commercials irritated me.) commerce3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) promotion4) (advertising: There is a lot of publicity about the dangers of smoking.) publicity5) (an old word for a formal request, eg a proposal of marriage to a lady.) suit* * *Wer·bung<->1. (Reklame) advertisementdirekte/indirekte \Werbung direct/indirect advertisingirreführende \Werbung misleading advertisingvergleichende \Werbung comparative [or discriminatory] advertising3. (Branche) advertising* * *die; Werbung, Werbungen1) o. Pl. advertising2) o. Pl.: s. Werbeabteilung* * *Werbung f1. advertising, publicity;die Werbung kommt nicht an the advertising isn’t getting through (to the public), we’re not getting our message across (in the advertising);eine (gute) Werbung für fig good publicity for, a good advertisement for2. neuer Kunden etc: winning, attracting3.die Werbung um eine Frau courtship* * *die; Werbung, Werbungen1) o. Pl. advertising2) o. Pl.: s. Werbeabteilung* * *-en f.advertising n.courtship n.publicity n.recruitment n. -
33 реклама, вводящая в заблуждение
1) Economy: misleading advertising2) Advertising: deceptive advertisingУниверсальный русско-английский словарь > реклама, вводящая в заблуждение
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34 voluntary control
добровольное ограничение, добровольное регулированиеа) общ. (людьми или организациями своей деятельности без вмешательства государства или общественности)б) рекл. (в рекламном бизнесе: добровольное следование определенным правилам в рекламе для избежания причинения вреда потребителям)The Directive does not exclude voluntary control of misleading advertising by self-regulatory bodies if such means of redress are provided for in addition to the court or administrative proceedings. — Директива не исключает добровольного регулирования со стороны органов саморегулирования, если эти средства корректировки предоставляются в дополнение к судебным или административным процедурам.
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35 обманчивая реклама
Business: misleading advertisingУниверсальный русско-английский словарь > обманчивая реклама
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36 реклама вводящая в заблуждение
Business: misleading advertisingУниверсальный русско-английский словарь > реклама вводящая в заблуждение
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37 täuschende Werbung
täuschende Werbung
misleading advertising -
38 falsk reklame
subst. misleading advertising -
39 villedende markedsføring
subst. (jus) misleading advertising -
40 подмена (товара)
подмена (товара)
Тактика обмана путем выпуска рекламы или упаковки, вводящей потребителя в заблуждение и представляющей товар, услугу или бренд таким образом, который не соответствует тому, чем они являются на самом деле.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
passing off
Deceptive practice involving misleading advertising or packaging that presents a product, service or brand to be something which it is not.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > подмена (товара)
См. также в других словарях:
misleading advertising — deceptive advertising Advertising that, although not strictly untrue, leads consumers to less than accurate conclusions. Intentionally misleading consumers is an extreme form of misleading advertising and is against the advertising standards code … Big dictionary of business and management
misleading — misleading, deceptive, delusive, delusory all mean having an appearance or character that leads one astray or into error. Misleading is the general term applicable to something which, intentionally or otherwise, leads one away from the right… … New Dictionary of Synonyms
misleading — UK US /mɪsˈliːdɪŋ/ adjective ► causing someone to believe something that is not true: »The instructions were confusing and even misleading in some cases. misleading advertisements/advertising/adverts »The credit company has been criticized by the … Financial and business terms
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
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False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… … Wikipedia
Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking … Wikipedia
National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org … Wikipedia
deceptive advertising — False and misleading advertising. Advertisement which contains any assertion, representation or statement of fact which is untrue or misleading. Where the public are not cautious or watchful in their buying habits and are likely to be misled, the … Black's law dictionary
deceptive advertising — False and misleading advertising. Advertisement which contains any assertion, representation or statement of fact which is untrue or misleading. Where the public are not cautious or watchful in their buying habits and are likely to be misled, the … Black's law dictionary
National Advertising Division of the Council of Better Business Bureaus — National Advertising Division (NAD) of the Council of Better Business Bureaus USA A self regulatory agency established by the advertising industry to help maintain truth and accuracy in national advertising. The agency is managed by the Council… … Law dictionary