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1 mass marketing
1) марк. массовый маркетинг (подход к выбору целевого рынка, при котором производитель ориентирует продукт на широкий круг потребителей и использует один базовый комплекс маркетинга; в данном случае производитель ориентируется на массовое производство, массовое распространение, массовую рекламу c односторонним обращением к потребителям через общедоступные традиционные средства, такие как телевидение, радио, печатные издания, рекламные щиты, в отличие от двухстороннего обращения в прямом маркетинге)Syn:See:2) торг. массовый сбыт ( сбыт товаров массового производства)See:* * * -
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Большой англо-русский и русско-английский словарь > mass marketing
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3) Деловая лексика: сбыт товаров массового производства -
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The New English-Russian Dictionary of Radio-electronics > mass marketing
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маркетинг, направленный на доведение товаров и услуг до широкой группы потребителейАнгло-русский словарь по полиграфии и издательскому делу > mass marketing
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English-russian dctionary of contemporary Economics > mass marketing
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массовый маркетинг (массовых товаров) -
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Реклама: средство массового маркетинга -
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сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
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n1) торговля; продажа; сбыт2) маркетинг, система сбыта
- bank marketing
- black marketing
- commodity marketing
- concentrated marketing
- cooperative marketing
- differentiated marketing
- direct marketing
- direct-response marketing
- export marketing
- global marketing
- industrial marketing
- interactive marketing
- mass marketing
- one-step marketing
- merchant marketing
- on-line marketing
- orderly marketing
- organization marketing
- organized marketing
- patent marketing
- person marketing
- place marketing
- product differentiated marketing
- social marketing
- undifferentiated marketing
- marketing of productsEnglish-russian dctionary of contemporary Economics > marketing
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1) торговля; сбыт2) маркетинг, система сбыта• -
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[ˈmɑ:kɪtɪŋ]bulk marketing массовая продажа computer marketing организация сбыта баз данных cut-rate marketing реализация по сниженным ценам direct marketing прямой маркетинг direct marketing сбыт без посредников exclusive marketing right исключительное право торговли export marketing изучение внешнего рынка global marketing глобальный маркетинг large-scale marketing реализация продукции в крупных масштабах marketing pres. p. от market marketing маркетинг marketing организация сбыта marketing предметы торговли marketing реализация marketing сбыт marketing система сбыта marketing торговля mass marketing сбыт товаров массового производства recession marketing сбыт в условиях спада test marketing пробный маркетинг -
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1. реализация; сбыт; распространение2. маркетингmass marketing — маркетинг, направленный на доведение товаров и услуг до широкой группы потребителей
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1. сущ.1) общ. масса, большое количество2) соц. народная масса, широкие массы, населениеSee:mass consciousness, mass consumption, mass culture, mass customization, mass higher education, mass media vehicle, mass medium, mass political party, mass production, mass public, mass society, massification3) соц. масса, толпа (случайная и непрочная совокупность людей, объединенная единым интересом только в данном времени и месте)Syn:2. гл.общ. накапливать3. прил.1) общ. массовый, широкий, многочисленныйSee:2) общ. общий, рассматриваемый в целомSyn:* * *. выражение количества поставляемого или предлагаемого к поставке товара; измеряется, как правило, в единицах метрической системы мер - тоннах, центнерах, килограммах (до недавнего времени в международной торговле широко практиковались такие единицы как длинная тонна, английский центнерб, английский фунт, унция и др., принадлежащие англо-американской системе). . Словарь экономических терминов 1 . -
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1) маркетинг•The New English-Russian Dictionary of Radio-electronics > marketing
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Англо-русский словарь по полиграфии и издательскому делу > marketing
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1) торг. массовая продажа (продажа товара большому количеству покупателей, как правило, по относительно невысоким ценам, с быстрым обслуживанием и т. п.)See:2) страх. коллективное страхование*, массовая продажа* (одновременное страхование служащих одной фирмы или членов одного профсоюза по одной программе страхования; обычно при таком страховании страховые премии взимаются в размере более низком, чем при индивидуальном страховании)See:
См. также в других словарях:
Mass marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
mass marketing — ➔ marketing * * * mass marketing UK US noun [U] ► MARKETING the act of marketing a product to a very large number of people: »Mass marketing had the efficiency and ability to deliver one message cheaply to every household … Financial and business terms
mass marketing — /mæs mɑ:kɪtɪŋ/ noun marketing which aims at reaching large numbers of people ▪▪▪ ‘…in the good old days of mass marketing, the things marketers did to attract new customers tended to be the same as the things they did to keep existing customers – … Marketing dictionary in english
mass marketing — mass′ mar′keting n. com bus the production and distribution of a product intended to be sold to a relatively large number of people • Etymology: 1940–45 mass′ mar′ket, v.t. mass′ mar′keter, n … From formal English to slang
mass-marketing — mass marˈketing noun • • • Main Entry: ↑mass … Useful english dictionary
mass marketing — Marketing in which the same product, price, promotion, and distribution is used for all consumers in a particular market … Big dictionary of business and management
mass marketing — mass marketer. the production and distribution of a product intended to be sold to a relatively high proportion of the population. [1940 45] * * * … Universalium
mass marketing — mass marketer. the production and distribution of a product intended to be sold to a relatively high proportion of the population. [1940 45] … Useful english dictionary
Mass marketing — Маркетинг, направленный на доведение товаров и услуг до широкой группы потребителей … Краткий толковый словарь по полиграфии
No Size Fits All: From Mass Marketing to Mass Handselling — is a book written by Tom Hayes and Michael S. Malone.[1][2] References ^ Malone, Michael S. (November 13, 2009). Living in a Bipolar Business World . ABC News … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia