-
81 IMC
интегрированные маркетинговые коммуникации -
82 распространение и утверждение спонсорского материала
распространение и утверждение спонсорского материала
Функциональное подразделение маркетинга и коммуникаций должно организовать процесс распространения и утверждения спонсорских материалов в целом, а также их пресс-релизов во время проведения Игр и т.д. Функция также обязана гарантировать СМИ доступ к этим материалам.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
distribution and approval of sponsor materials
Marketing Communications must put in place a process for distributing and approving sponsor materials in general and also their Games-time releases, etc. They must also ensure that the media have access to these materials.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > распространение и утверждение спонсорского материала
-
83 творческое задание
творческое задание
Изложение творческого замысла и письменное описание индивидуальных особенностей бренда (например, тематики, цветовой палитры зрительного образа, позиционирования и смыслового наполнения бренда), а также типового набора креативных элементов, которые служат основой для составления плана стратегии бренда и маркетинговых коммуникаций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
creative brief
Articulation of the creative vision and a written description of the brand identity guidelines (e.g. theme, color palette image, positioning and message), along with a description of "kit of parts" creative elements that form a foundation for development of a brand strategy and marketing communications plan.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > творческое задание
-
84 distribution and approval of sponsor materials
распространение и утверждение спонсорского материала
Функциональное подразделение маркетинга и коммуникаций должно организовать процесс распространения и утверждения спонсорских материалов в целом, а также их пресс-релизов во время проведения Игр и т.д. Функция также обязана гарантировать СМИ доступ к этим материалам.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
distribution and approval of sponsor materials
Marketing Communications must put in place a process for distributing and approving sponsor materials in general and also their Games-time releases, etc. They must also ensure that the media have access to these materials.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > distribution and approval of sponsor materials
-
85 creative brief
творческое задание
Изложение творческого замысла и письменное описание индивидуальных особенностей бренда (например, тематики, цветовой палитры зрительного образа, позиционирования и смыслового наполнения бренда), а также типового набора креативных элементов, которые служат основой для составления плана стратегии бренда и маркетинговых коммуникаций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
creative brief
Articulation of the creative vision and a written description of the brand identity guidelines (e.g. theme, color palette image, positioning and message), along with a description of "kit of parts" creative elements that form a foundation for development of a brand strategy and marketing communications plan.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > creative brief
-
86 функциональное подразделение по средствам распространения маркетинговой информации
функциональное подразделение по средствам распространения маркетинговой информации
Данное подразделение служит центральной точкой для всех вопросов и информации, относящейся к средствам распространения маркетинговой информации. В него должны входить маркетинговый отдел новостей для СМИ и вспомогательный центр коммуникаций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing media office
This office serves as a central point for all marketing media related issues and information. It should be a marketing news desk for the media and a help communications center.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > функциональное подразделение по средствам распространения маркетинговой информации
-
87 программа признания маркетинг-партнеров
программа признания маркетинг-партнеров
Комплексная программа, которая включает в себя такие направления, как реклама, связи с общественностью, внутренние и внешние коммуникации. В рамках данной программы ОКОИ:
• Представляет широкой публике официальных партнеров Игр.
• Публично признает вклад каждого из партнеров в Игры.
• Обеспечивает защиту партнеров Игр от теневого маркетинга.
• Способствует эффективному использованию ассоциации партнеров с Играми.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner recognition
Fully integrated program that incorporates advertising, PR, internal and external communications. By this program the OCOG:
• publicly promotes the official Games partners
• publicly acknowledges the partners' contributions to the Games
• protects the partners against ambush marketing
• adds value to each partner’s Games association
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > программа признания маркетинг-партнеров
-
88 источник влияния на управление маркетингом
Communications: IMM (Influencer Marketing Management)Универсальный русско-английский словарь > источник влияния на управление маркетингом
-
89 маркетинг агентов влияния
Communications: Influencer MarketingУниверсальный русско-английский словарь > маркетинг агентов влияния
-
90 маркетинговое управление источниками влияния
Communications: Influencer Marketing ManagementУниверсальный русско-английский словарь > маркетинговое управление источниками влияния
-
91 решение по использованию персонального влияния в маркетинговой стратегии
Communications: Influencer Marketing solutionУниверсальный русско-английский словарь > решение по использованию персонального влияния в маркетинговой стратегии
-
92 администратор по организации мероприятий и маркетинговым услугам
администратор по организации мероприятий и маркетинговым услугам
Это должностное лицо отвечает за подготовку и реализацию проектов в области маркетинга и коммуникаций, включая совещания с маркетинг-партнерами, представительские мероприятия, обмен информацией с маркетинг-партнерами, выполнение плана признания маркетинг-партнеров и другие проекты.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
events and marketing services manager
This person is responsible for developing and executing marketing and communications projects, including major marketing partner conferences, hospitality events, marketing partner communications, marketing partner recognition plan and other project management.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > администратор по организации мероприятий и маркетинговым услугам
-
93 programa
m.1 program.programa electoral platformprograma espacial space programprograma de fiestas program of events2 schedule, program.3 program.programa concurso quiz (show)programa de entrevistas talk showprograma de humor comedy show4 program (computing).programa informático computer program5 cycle.programa de lavado wash cycle6 pickup.pres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: programar.imperat.2nd person singular (tú) Imperative of Spanish verb: programar.* * *1 (gen) programme (US program)2 INFORMÁTICA program3 EDUCACIÓN (de un curso) syllabus4 (plan) plan\programa electoral election manifesto, US election program* * *noun m.* * *SM1) [de curso, actividades, TV, Radio] programme, program (EEUU)programa de gimnasia — exercise plan o regime
programa de estudios — curriculum, syllabus
programa electoral — electoral programme, electoral program (EEUU), election manifesto
programa nuclear — nuclear programme, nuclear program (EEUU)
2) (Cine)3) (Inform) program4) Cono Sur * (=amorío) love affair* * *1)a) (Rad, TV) program*programa doble — (Cin) double bill, double feature
b) ( folleto) program*2) (programación, plan) program*un programa de visitas muy apretado — a very tight program o schedule
eso no estaba en el programa! — (fam) that wasn't part of the plan! (colloq)
3)a) ( político) program*b) (Educ) ( de asignatura) syllabus; ( de curso) curriculum, syllabus4) (Inf, Elec) program*5) (RPl fam) ( conquista) pickup (colloq)* * *= agenda, programme [program, -USA], programme area, software program, catalogue, programme schedule.Ex. The session on library and information services to people with disabilities addressed on agenda developed out of the feedback from various regional groups.Ex. Programs are available which generate alphabetical listings, including lead-in terms, reciprocal entries, hierarchical displays and other special sections of the thesaurus.Ex. Now that financial stringencies were the order of the day, libraries had to compete with the more pressing needs of other programme areas, like education, social services, and housing, for dwindling resources.Ex. In the Internet, a client is a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance.Ex. This discussion of present trends is based on a survey of course offerings as found in library school catalogues.Ex. Programme schedules are subject to change without prior notification.----* actualización de programa informático = maintenance release.* archivo de programas = programme file.* centro de apoyo a los programas de estudios = curriculum material center.* colección de programas informáticos = software library.* conjunto de programas = workbench, workbench.* demostración de programa = software demo.* desactivar un programa de protección = unlock + protection program(me).* desarrollo de programas = software development.* descodificar una programa de encriptación = crack + encryption software.* ejecución del programa = computer run.* elaborar un programa = draw up + program(me).* homologar un programa = accredit + programme.* paquete de programas = package.* paquete de programas de ordenador = software package.* paquete integrado de programas = software suite.* paquetes de programas = programme packages.* poner en funcionamiento un programa = implement + program(me).* presentar un programa = present + programme.* programa académico = academic programme.* programa acelerado = crash program(me).* programa antivirus = antivirus software, antivirus programme.* programa añadido = plug-in program, plug-in.* programa autodidacta = tutorial, tutorial program(me).* programa básico = Core Programme.* programa bibliotecario = library program(me).* programa cliente = browser software, browser.* programa compilador = compiler.* programa creador de informes = report writer.* programa cultural = cultural programme.* programa de acceso a Internet = browser software.* programa de actividades = timetable of activities, calendar of events, events calendar.* programa de actuación = programme of action, action programme, action plan, operating programme.* programa de adultos = adult programme.* programa de alfabetización = literacy programme, literacy movement.* programa de alfabetización de adultos = adult literacy programme.* programa de análisis de ficheros de transacciones = log analysis software.* programa de búsqueda = search software, search software package.* programa de capacitación = training programme.* programa de código abierto = open source software.* programa de comunicaciones = communication software, communications software.* programa de conexión = logging programme.* programa de corrección ortográfica = spelling correction program.* programa de correo electrónico = electronic mail system.* programa de curso = course program(me).* programa de debate = talk show.* programa de descodificación = cracker.* programa de dinamización bibliotecaria = library outreach programme.* programa de doctorado = doctoral program(me), doctoral degree programme.* programa de dominio público = public domain software.* programa de edición de texto = editor.* programa de ejercicio físico = exercise programme.* programa de entrevistas = talk show.* programa de escritores en estancia = writers in residence programme.* programa de estudio = programme of study.* programa de estudios = course brochure, educational program(me), school program(me), study program(me), syllabus [syllabi/syllabuses, -pl.], education programme.* programa de estudios común = common core syllabus.* programa de estudios homologado = accredited programme.* programa de extensión bibliotecaria = library outreach programme.* programa de formación = training programme, training scheme, instructional programme.* programa de formación en el trabajo = in-service training program(me).* programa de gestión bibliográfica personal = personal bibliographic software.* programa de gestión bibliotecaria = library software package.* programa de gestión de bases de datos = database management software.* programa de gestión de datos = database management software.* Programa de Gestión de Registros y Archivos (RAMP) = Records and Archives Management Programme (RAMP).* programa de gestión documental = information retrieval software.* programa de gestión financiera = cash management package, cash management software.* programa de grabación en CD = burning software.* programa de humor = comedy programme.* programa de imitación = mimicry software.* programa de inserción social = Head Start program.* programa de intercambio = exchange programme.* programa de introducción a la biblioteca = library training programme.* programa de inversiones = investment program(me).* programa de investigación = research agenda.* programa + dejar de funcionar = programme + crash.* programa de la asignatura = learning program(me).* programa del congreso = conference programme.* programa del curso = course syllabus.* programa de lectura = reading programme.* programa de marketing = marketing programme.* programa de mayor audiencia = prime time show, prime time programme.* programa de medición de los recursos usados = metering software.* programa de montaje de aplicaciones = software packager.* programa de navegación por las redes = network navigator.* programa de noticias = news programme.* programa de ordenador = computer programme.* programa de orientación = orientation programme.* programa de orientación bibliográfica = bibliographic instruction program(me).* programa de prácticas en la empresa = internship program(me), internship.* programa de protección = protection program(me), software protection program(me).* programa de prueba beta = beta test programme.* programa de radio = radio broadcast, radio programme, radio show.* programa de televisión = television programme, television broadcast, television show, TV show.* programa de trabajo = work schedule.* programa de trabajo como interno residente = residency programme, residency.* programa de utilidades = utilities.* programa de viaje = travel plan.* programa didáctico = courseware.* programa educativo = educational program(me), education programme, instructional programme, learning program(me).* programa electoral = ticket.* programa en CD-ROM = CD-ROM software.* programa ensamblador = assembler program.* programa filtro = filtering software.* programa fuente = source programme.* programa fundamental = Core Programme.* programa gratuito = user-supported software.* programa informático = computer programme, software system, computer application.* programa informático comercial = off-the-shelf software, turnkey system, turnkey software system, pre-written software, commercial application.* programa informático con mantenimiento incluido = supported software.* programa informático hecho por encargo = tailor-made software.* programa integrado de gestión de bibliotecas = integrated library system (ILS), integrated library management system (ILMS).* programa intensivo = crash program(me).* programa maligno = malware, malicious software.* programa mixto de clases y práctica en la empresa = sandwich programme.* programa MOO (multiusuarios y orientado a objetos) = MOO (Multi-user Object Oriented) software.* Programa Mundial de Alimentos, el = World Food Programme, the.* Programa Nacional para las Adquisiciones y la Catalogación (NPAC) = National Program for Acquisitions and Cataloging (NPAC).* Programa Nacional para las Publicaciones Seriadas (NSDP) = National Serials Data Program (NSDP).* programa nuclear = nuclear programme.* programa objeto = object program(me).* programa para descifrar contraseñas = password cracking programme.* programa para el aprendizaje de idiomas = language-learning sofware.* programa para inventariar = inventory program.* programa personalizado = tailor-made software.* programa piloto = pilot program(me).* Programa Piloto sobre Discos Opticos = Optical Disc Pilot Program.* programa político = ticket.* programa presidencial = presidential programme.* programa principal = Core Programme.* programa puente = interface.* programa que se añade = add-on pack.* programa respiro = respite care.* programas básicos = basic software.* programas comerciales = commercial software.* programas de acceso = access software.* programas de alfabetización = literacy promotion.* programas de automatización de bibliotecas = library automation software.* programas de estudios = syllabi.* programas de recuperación = retrieval software.* programas de software libre = freeware.* programas distribuidos por el autor = shareware.* programa servidor = server software program.* programas espía = spyware.* programas espía de anuncios = adware.* programas HyperCard = HyperCard software.* programas informáticos = software, computer software.* programas informáticos comerciales = commercial software.* programas intermedios = middleware.* programas malignos = badware.* programa social = social program(me).* programas para la gestión de mapas = map software.* programas televisivos de entretenimiento = entertainment television.* promover un programa = launch + program(me).* tecla de función del programa = programme function key.* un paquete integrado de programas = a suite of + programmes.* * *1)a) (Rad, TV) program*programa doble — (Cin) double bill, double feature
b) ( folleto) program*2) (programación, plan) program*un programa de visitas muy apretado — a very tight program o schedule
eso no estaba en el programa! — (fam) that wasn't part of the plan! (colloq)
3)a) ( político) program*b) (Educ) ( de asignatura) syllabus; ( de curso) curriculum, syllabus4) (Inf, Elec) program*5) (RPl fam) ( conquista) pickup (colloq)* * *= agenda, programme [program, -USA], programme area, software program, catalogue, programme schedule.Ex: The session on library and information services to people with disabilities addressed on agenda developed out of the feedback from various regional groups.
Ex: Programs are available which generate alphabetical listings, including lead-in terms, reciprocal entries, hierarchical displays and other special sections of the thesaurus.Ex: Now that financial stringencies were the order of the day, libraries had to compete with the more pressing needs of other programme areas, like education, social services, and housing, for dwindling resources.Ex: In the Internet, a client is a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance.Ex: This discussion of present trends is based on a survey of course offerings as found in library school catalogues.Ex: Programme schedules are subject to change without prior notification.* actualización de programa informático = maintenance release.* archivo de programas = programme file.* centro de apoyo a los programas de estudios = curriculum material center.* colección de programas informáticos = software library.* conjunto de programas = workbench, workbench.* demostración de programa = software demo.* desactivar un programa de protección = unlock + protection program(me).* desarrollo de programas = software development.* descodificar una programa de encriptación = crack + encryption software.* ejecución del programa = computer run.* elaborar un programa = draw up + program(me).* homologar un programa = accredit + programme.* paquete de programas = package.* paquete de programas de ordenador = software package.* paquete integrado de programas = software suite.* paquetes de programas = programme packages.* poner en funcionamiento un programa = implement + program(me).* presentar un programa = present + programme.* programa académico = academic programme.* programa acelerado = crash program(me).* programa antivirus = antivirus software, antivirus programme.* programa añadido = plug-in program, plug-in.* programa autodidacta = tutorial, tutorial program(me).* programa básico = Core Programme.* programa bibliotecario = library program(me).* programa cliente = browser software, browser.* programa compilador = compiler.* programa creador de informes = report writer.* programa cultural = cultural programme.* programa de acceso a Internet = browser software.* programa de actividades = timetable of activities, calendar of events, events calendar.* programa de actuación = programme of action, action programme, action plan, operating programme.* programa de adultos = adult programme.* programa de alfabetización = literacy programme, literacy movement.* programa de alfabetización de adultos = adult literacy programme.* programa de análisis de ficheros de transacciones = log analysis software.* programa de búsqueda = search software, search software package.* programa de capacitación = training programme.* programa de código abierto = open source software.* programa de comunicaciones = communication software, communications software.* programa de conexión = logging programme.* programa de corrección ortográfica = spelling correction program.* programa de correo electrónico = electronic mail system.* programa de curso = course program(me).* programa de debate = talk show.* programa de descodificación = cracker.* programa de dinamización bibliotecaria = library outreach programme.* programa de doctorado = doctoral program(me), doctoral degree programme.* programa de dominio público = public domain software.* programa de edición de texto = editor.* programa de ejercicio físico = exercise programme.* programa de entrevistas = talk show.* programa de escritores en estancia = writers in residence programme.* programa de estudio = programme of study.* programa de estudios = course brochure, educational program(me), school program(me), study program(me), syllabus [syllabi/syllabuses, -pl.], education programme.* programa de estudios común = common core syllabus.* programa de estudios homologado = accredited programme.* programa de extensión bibliotecaria = library outreach programme.* programa de formación = training programme, training scheme, instructional programme.* programa de formación en el trabajo = in-service training program(me).* programa de gestión bibliográfica personal = personal bibliographic software.* programa de gestión bibliotecaria = library software package.* programa de gestión de bases de datos = database management software.* programa de gestión de datos = database management software.* Programa de Gestión de Registros y Archivos (RAMP) = Records and Archives Management Programme (RAMP).* programa de gestión documental = information retrieval software.* programa de gestión financiera = cash management package, cash management software.* programa de grabación en CD = burning software.* programa de humor = comedy programme.* programa de imitación = mimicry software.* programa de inserción social = Head Start program.* programa de intercambio = exchange programme.* programa de introducción a la biblioteca = library training programme.* programa de inversiones = investment program(me).* programa de investigación = research agenda.* programa + dejar de funcionar = programme + crash.* programa de la asignatura = learning program(me).* programa del congreso = conference programme.* programa del curso = course syllabus.* programa de lectura = reading programme.* programa de marketing = marketing programme.* programa de mayor audiencia = prime time show, prime time programme.* programa de medición de los recursos usados = metering software.* programa de montaje de aplicaciones = software packager.* programa de navegación por las redes = network navigator.* programa de noticias = news programme.* programa de ordenador = computer programme.* programa de orientación = orientation programme.* programa de orientación bibliográfica = bibliographic instruction program(me).* programa de prácticas en la empresa = internship program(me), internship.* programa de protección = protection program(me), software protection program(me).* programa de prueba beta = beta test programme.* programa de radio = radio broadcast, radio programme, radio show.* programa de televisión = television programme, television broadcast, television show, TV show.* programa de trabajo = work schedule.* programa de trabajo como interno residente = residency programme, residency.* programa de utilidades = utilities.* programa de viaje = travel plan.* programa didáctico = courseware.* programa educativo = educational program(me), education programme, instructional programme, learning program(me).* programa electoral = ticket.* programa en CD-ROM = CD-ROM software.* programa ensamblador = assembler program.* programa filtro = filtering software.* programa fuente = source programme.* programa fundamental = Core Programme.* programa gratuito = user-supported software.* programa informático = computer programme, software system, computer application.* programa informático comercial = off-the-shelf software, turnkey system, turnkey software system, pre-written software, commercial application.* programa informático con mantenimiento incluido = supported software.* programa informático hecho por encargo = tailor-made software.* programa integrado de gestión de bibliotecas = integrated library system (ILS), integrated library management system (ILMS).* programa intensivo = crash program(me).* programa maligno = malware, malicious software.* programa mixto de clases y práctica en la empresa = sandwich programme.* programa MOO (multiusuarios y orientado a objetos) = MOO (Multi-user Object Oriented) software.* Programa Mundial de Alimentos, el = World Food Programme, the.* Programa Nacional para las Adquisiciones y la Catalogación (NPAC) = National Program for Acquisitions and Cataloging (NPAC).* Programa Nacional para las Publicaciones Seriadas (NSDP) = National Serials Data Program (NSDP).* programa nuclear = nuclear programme.* programa objeto = object program(me).* programa para descifrar contraseñas = password cracking programme.* programa para el aprendizaje de idiomas = language-learning sofware.* programa para inventariar = inventory program.* programa personalizado = tailor-made software.* programa piloto = pilot program(me).* Programa Piloto sobre Discos Opticos = Optical Disc Pilot Program.* programa político = ticket.* programa presidencial = presidential programme.* programa principal = Core Programme.* programa puente = interface.* programa que se añade = add-on pack.* programa respiro = respite care.* programas básicos = basic software.* programas comerciales = commercial software.* programas de acceso = access software.* programas de alfabetización = literacy promotion.* programas de automatización de bibliotecas = library automation software.* programas de estudios = syllabi.* programas de recuperación = retrieval software.* programas de software libre = freeware.* programas distribuidos por el autor = shareware.* programa servidor = server software program.* programas espía = spyware.* programas espía de anuncios = adware.* programas HyperCard = HyperCard software.* programas informáticos = software, computer software.* programas informáticos comerciales = commercial software.* programas intermedios = middleware.* programas malignos = badware.* programa social = social program(me).* programas para la gestión de mapas = map software.* programas televisivos de entretenimiento = entertainment television.* promover un programa = launch + program(me).* tecla de función del programa = programme function key.* un paquete integrado de programas = a suite of + programmes.* * *A1 ( Rad, TV) program*programa doble ( Cin) double bill, double feature2 (folleto) tbprograma de mano program*Compuestos:quiz showtalk show, chat show ( BrE)B (programación, plan) program*tuvo un programa de visitas muy apretado he had a very tight program o scheduleel que viniera con su madre no estaba en el programa ( hum); I hadn't bargained on her mother coming along with her, it wasn't part of the plan for her to bring her motherme toca quedarme con los niños ¡mira qué programa! ( iró); I have to stay at home and mind the kids … what a wonderful prospect! ( iro)no tengo programa para mañana I don't have anything planned o ( colloq) I've nothing on tomorrowC1 (de medidas) program*su programa electoral their election manifestoD1 ( Inf) program*2 ( Elec) program*Compuestos:( Inf) spywaresource program* * *
Del verbo programar: ( conjugate programar)
programa es:
3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativo
Multiple Entries:
programa
programar
programa sustantivo masculino
1
programa de entrevistas chat show
2 (programación, plan) program( conjugate program)
3
( de curso) curriculum, syllabus
4 (Inf, Elec) program( conjugate program)
programar ( conjugate programar) verbo transitivo
1a) (Rad, TV) to schedule
‹horario/fecha› to schedule, program( conjugate program);
‹ viaje› to organize
2 (Inf) to program
programa sustantivo masculino
1 (de radio, televisión) programme
programa concurso, quiz show
2 (plan, proyecto) programme, schedule
programa electoral, election manifesto
3 (de estudios) curriculum
4 Inform program
Recuerda que en Estados Unidos se escribe program, mientras que los británicos prefieren la grafía programme, a menos que se trate de un programa informático.
programar verbo transitivo
1 (actividades, eventos) to programme, draw up a programme for: han programado un ciclo de cine portugués, they've programmed a series of Portuguese films
2 (un aparato) to set, programme: no sé programar el vídeo, I don't know how to program the VCR
3 (radio, televisión) to schedule
(medios de transporte, entradas/salidas) to schedule, timetable
4 Inform to program
' programa' also found in these entries:
Spanish:
estival
- informática
- informático
- interactivo
- intermedia
- intermedio
- ofensa
- presentar
- presentación
- ribete
- sintonía
- suspender
- agenda
- ágil
- amplio
- animador
- animar
- apretado
- audiencia
- azafata
- calendario
- conducción
- conducir
- conductor
- consagrar
- cortar
- delinear
- didáctico
- documental
- echar
- educativo
- emisión
- emitir
- enlatado
- espacio
- fascinar
- infantil
- informativo
- instalar
- mirar
- nacional
- noticia
- piloto
- plan
- poner
- popular
- recargar
- repetición
- repetir
- transmisión
English:
air
- austerity
- bootleg
- chat show
- close
- computer program
- fluff
- hand-out
- informative
- intercultural
- introduce
- introduction
- live
- manifesto
- master
- news programme
- overrun
- phone-in
- pilot programme
- platform
- prerecord
- present
- program
- programme
- rehearsal
- run
- run over
- schedule
- screen
- shorten
- show
- special
- support
- switch off
- syllabus
- talk-show
- television programme
- bill
- blue
- broadcast
- chat
- credit
- curriculum
- flag
- further
- game
- look
- magazine
- Medicaid
- Medicare
* * *programa nm1. [de radio, televisión] programmeprograma concurso game show;programa de entrevistas talk show2. [de lavadora, lavavajillas] cycleprograma de lavado wash cycle3. [proyecto] programmeprograma de creación de empleo job creation scheme;programa electoral platform;programa espacial space programme;programa de intercambio exchange (programme)4. [folleto] programmeprograma de mano programme5. [de actividades] schedule, programme;¿cuál es el programa para esta tarde? [¿qué hacemos?] what's the plan for this afternoon?;Humla tormenta no estaba en el programa the storm wasn't part of the programme, the storm wasn't supposed to happenprograma de fiestas programme of events [during annual town festival]6. [de curso, asignatura] syllabus7. Informát programprograma de maquetación page layout programempezaron a llegar, cada uno con su programa they began to arrive, each with his or her pick-up* * *m1 TV, RAD program, Brprogramme;2 INFOR program3 EDU syllabus, curriculum* * *programa nm1) : program2) : plan3)programa de estudios : curriculum* * *programa n1. (de televisión, radio) programme¿cuál es tu programa preferido? what's your favourite programme?2. (de ordenador) program3. (de asignatura) syllabus -
94 publicidad
f.1 publicity.dar publicidad a algo to publicize something2 advertising (commerce).publicidad directa direct mailingpublicidad subliminal subliminal advertising3 advertising material (folletos).4 commercial, ad, advertisement, promotional material.* * *1 (comercial) advertising2 (divulgación) publicity* * *noun f.* * *SF1) (Com) advertisingpublicidad de lanzamiento — advertising campaign to launch a product, advance publicity
2) (=divulgación) publicity* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex. Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.Ex. The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex. Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.----* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex: Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.
Ex: The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex: Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *1 (de un tema, suceso) publicityse le ha dado mucha publicidad it has received a lot of publicityagencia de publicidad advertising agencyespacios de publicidad advertising spotsle están haciendo mucha publicidad al nuevo modelo they're advertising o ( colloq) plugging the new model a lothay demasiada publicidad en la tele there's too much advertising on TV, there are too many commercials o ( BrE) advertisements on TVCompuestos:skywritingbillboard advertising* * *
publicidad sustantivo femenino
b) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries:
Spanish:
activar
- agencia
- condicionar
- display
- subliminal
- tríptico
- agente
- cartel
English:
advertise
- advertising
- advertising agency
- counteract
- endorse
- endorsement
- focus
- hand-out
- hype
- publicity
- shun
- exposure
- widely
* * *publicidad nf1. [difusión] publicity;dar publicidad a algo to publicize sth;han preferido no dar publicidad al nombramiento they have chosen not to make the appointment public[en televisión] ads, commercials, Br adverts;una campaña de publicidad an advertising campaignpublicidad directa direct mailing;publicidad estática billboards;publicidad subliminal subliminal advertising3. [folletos] advertising material;no me gusta recibir publicidad por correo I don't like being sent junk mail* * *f1 ( divulgación) publicity2 COM advertising;hacer publicidad advertise;dar publicidad a algo publicize o advertise sth3 ( anuncios) advertisements pl* * *publicidad nf1) : publicity2) : advertising* * *1. (propaganda) advertising2. (anuncios) adverts3. (divulgación) publicity -
95 communication
1) коммуникация; обмен информацией, передача (и прием) информации; общение; контакт(ы)2) pl связь; система связи•- communication from abroad
- audio-visual communication
- data communication
- down communications
- external communications
- horizontal communications
- internal communications
- marketing communication
- one-way communication
- oral communications
- sales communications
- two-way communication
- upward communications
- verbal communication* * *кан. решение экспертизы -
96 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
97 подразделение по организации мероприятий и маркетинговым услугам
подразделение по организации мероприятий и маркетинговым услугам
Подразделение ОКОИ, которое отвечает за:
• всестороннее планирование и проведение ключевых совещаний и встреч с маркетинг-партнерами и связанных с этим представительских мероприятий;
• подготовку дополнительных представительских мероприятий, если необходимо;
• подготовку и выполнение комплексного плана признания маркетинг-партнеров и учет поступающих предложений;
• подготовку и проведение регулярных коммуникационных мероприятий, адресованных маркетинг-партнерам и т.д.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
events and marketing services department
OCOG department responsible for:
• Comprehensive planning and execution of major marketing partner conferences and meetings,, and related hospitality events.
• Planning any additional hospitality events as required.
• Development and execution of comprehensive marketing partner recognition plan and ongoing tracking of initiatives.
• Development and execution of regular communications to marketing partners, etc.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > подразделение по организации мероприятий и маркетинговым услугам
-
98 CMP
1) Общая лексика: common depth point, Crisis Management Plan (SEIC)2) Авиация: customer maintenance program3) Медицина: CMP syndrome, Container Managed Persistence, MPS, chronic myofascial pain, cytidine monophosphate, myofascial pain dysfunctional syndrome, myofascial pain syndrome, МДБ, МДБ синдром, миофасциальный болевой дисфункциональный синдром4) Американизм: Common Minimum Program5) Военный термин: Civilian Marksmanship Program, Combat Mission Planning, Common Message Parser, Communications Message Processor, Corps of Military Police, civilian medical personnel, commodity master plan, configuration management plan, contract management plan, controlled materials plan, counter-military potential6) Техника: CLEM (closed-loop ex-vessel machine) maintenance pit, calcium metaphosphate, celestial mapping program, coastal management program, common midpoint, comparator, condensate makeup pump, condition monitoring program, control microprocessor, controlled materials production7) Шутливое выражение: Can't Manage Process, Cream My Panties8) Химия: Chemical Mechanical Planarization9) Строительство: План организации строительства, Construction Management Plan10) Метеорология: Competitive Medical Plan11) Юридический термин: Civil Money Penalty12) Автомобильный термин: camshaft position sensor13) Биржевой термин: Current Market Price14) Грубое выражение: Crap My Pants15) Музыка: Chamber Music Players16) Полиграфия: Cross media publishing17) Телекоммуникации: Communications Module Processor18) Сокращение: Career Management Program (since 1999), Christian Movement for Peace, Command Module Pilot, Countermeasures Precursor, Crisis Management Plan (2004), Office of the Director, Cruise Missile Project (USA), component metal parts, counter military potential19) Физика: Colt Magnetic Particle20) Электроника: Component Maintenance Project21) Вычислительная техника: Customized Media Player, cellular multiprocessing, Cooperative Marketing Partner (DEC), Chip MultiProcessing (IBM, HP, Sun), Container-Managed Persistence (beans, Java, EJB)22) Литература: Club Management Plan23) Нефть: common mid point seismic, общая глубинная точка (common midpoint)24) Геофизика: ОГТ (в русскоязычной литературе доминирует термин "общая глубинная точка (ОГТ)", поэтому словосочетания "CMP method" и "CMP section" обычно переводятся как "метод ОГТ" и "разрез ОГТ"), ОСТ, общая средняя точка, общая глубинная площадка25) Транспорт: Cargo Movement Penalty, Central Meridian Passage26) Механика: химико-механическое выравнивание поверхности или полирование (chemical mechanical planarization or polishing)27) Фирменный знак: Central Maine Power28) СМИ: Captioned Media Program29) Деловая лексика: Certified Meeting Professional30) Глоссарий компании Сахалин Энерджи: common mid-point, contract management process, (Concrete Marking Posts) бетонные маркировочные столбы31) Образование: Connected Math Project32) Полупроводники: chemo mechanical polishing33) Океанография: Coastal Management Programs34) Химическое оружие: Comprehensive Monitoring Program, calcium methyl-phosphonate35) Макаров: chemical mechanical polishing36) Расширение файла: CorelDraw Header file for PostScript printer files, CraftMan Data file, Lead CMP compression Bitmap graphics, Microsoft Word for DOS User dictionary, PKWare compression library Compressed data, Photofinish Calibration map37) Нефть и газ: common mid-point reflection profiling, Common Mid Point38) HR. Corporate Management Policy39) NYSE. CMS Energy Corporation Tracking40) Международная торговля: Common Minimum Programme, Country Marketing Plan41) Базы данных: Certificate Management Protocol -
99 cmp
1) Общая лексика: common depth point, Crisis Management Plan (SEIC)2) Авиация: customer maintenance program3) Медицина: CMP syndrome, Container Managed Persistence, MPS, chronic myofascial pain, cytidine monophosphate, myofascial pain dysfunctional syndrome, myofascial pain syndrome, МДБ, МДБ синдром, миофасциальный болевой дисфункциональный синдром4) Американизм: Common Minimum Program5) Военный термин: Civilian Marksmanship Program, Combat Mission Planning, Common Message Parser, Communications Message Processor, Corps of Military Police, civilian medical personnel, commodity master plan, configuration management plan, contract management plan, controlled materials plan, counter-military potential6) Техника: CLEM (closed-loop ex-vessel machine) maintenance pit, calcium metaphosphate, celestial mapping program, coastal management program, common midpoint, comparator, condensate makeup pump, condition monitoring program, control microprocessor, controlled materials production7) Шутливое выражение: Can't Manage Process, Cream My Panties8) Химия: Chemical Mechanical Planarization9) Строительство: План организации строительства, Construction Management Plan10) Метеорология: Competitive Medical Plan11) Юридический термин: Civil Money Penalty12) Автомобильный термин: camshaft position sensor13) Биржевой термин: Current Market Price14) Грубое выражение: Crap My Pants15) Музыка: Chamber Music Players16) Полиграфия: Cross media publishing17) Телекоммуникации: Communications Module Processor18) Сокращение: Career Management Program (since 1999), Christian Movement for Peace, Command Module Pilot, Countermeasures Precursor, Crisis Management Plan (2004), Office of the Director, Cruise Missile Project (USA), component metal parts, counter military potential19) Физика: Colt Magnetic Particle20) Электроника: Component Maintenance Project21) Вычислительная техника: Customized Media Player, cellular multiprocessing, Cooperative Marketing Partner (DEC), Chip MultiProcessing (IBM, HP, Sun), Container-Managed Persistence (beans, Java, EJB)22) Литература: Club Management Plan23) Нефть: common mid point seismic, общая глубинная точка (common midpoint)24) Геофизика: ОГТ (в русскоязычной литературе доминирует термин "общая глубинная точка (ОГТ)", поэтому словосочетания "CMP method" и "CMP section" обычно переводятся как "метод ОГТ" и "разрез ОГТ"), ОСТ, общая средняя точка, общая глубинная площадка25) Транспорт: Cargo Movement Penalty, Central Meridian Passage26) Механика: химико-механическое выравнивание поверхности или полирование (chemical mechanical planarization or polishing)27) Фирменный знак: Central Maine Power28) СМИ: Captioned Media Program29) Деловая лексика: Certified Meeting Professional30) Глоссарий компании Сахалин Энерджи: common mid-point, contract management process, (Concrete Marking Posts) бетонные маркировочные столбы31) Образование: Connected Math Project32) Полупроводники: chemo mechanical polishing33) Океанография: Coastal Management Programs34) Химическое оружие: Comprehensive Monitoring Program, calcium methyl-phosphonate35) Макаров: chemical mechanical polishing36) Расширение файла: CorelDraw Header file for PostScript printer files, CraftMan Data file, Lead CMP compression Bitmap graphics, Microsoft Word for DOS User dictionary, PKWare compression library Compressed data, Photofinish Calibration map37) Нефть и газ: common mid-point reflection profiling, Common Mid Point38) HR. Corporate Management Policy39) NYSE. CMS Energy Corporation Tracking40) Международная торговля: Common Minimum Programme, Country Marketing Plan41) Базы данных: Certificate Management Protocol -
100 признание спонсора
признание спонсора
признание заслуг спонсоров
Любое средство коммуникаций, предназначенное для признания поддержки, оказываемой маркетинг-партнерами. Программа, инициированная Олимпийской организацией, в которой используются средства коммуникаций, такие как связи с общественностью, реклама и вывески в общественных местах, с целью признания маркетинг-партнеров, сообщения об их причастности к Играм или в знак благодарности за оказанную ими поддержку Олимпийского / Паралимпийского движения до начала Игр и в период их проведения.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
sponsor recognition
Any communications vehicle intended to acknowledge the support of marketing partners. A program activated by an Olympic organization that uses communications vehicles such as public relations, advertising, and public signage to acknowledge the marketing partners, to promote their association with the Games, or to express appreciation for their support of the Olympic / Paralympic movement prior to and during the Games time.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > признание спонсора
См. также в других словарях:
Marketing communications — Marketing Key concepts Product marketing · Pricing … Wikipedia
marketing communications — UK US noun [plural] MARKETING ► all the methods a company uses to communicate with its customers and possible customers, for example the internet, advertising, etc.: »The talk is about how to raise the power of your marketing communications. →… … Financial and business terms
Marketing communications planning framework — The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill, senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the… … Wikipedia
marketing communications — /ˌmɑ:kɪtɪŋ kəmju:nɪ keɪʃ(ə)nz/ plural noun all methods of communicating used in marketing, e.g. television, radio and sales literature … Marketing dictionary in english
integrated marketing communications — Marketing communications in which all the elements of promotional mix are coordinated and systematically planned to be in harmony with each other … Big dictionary of business and management
Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… … Wikipedia
Transportation Marketing & Communications Association — The Transportation Marketing Communications Association (TMCA) is the only current association serving transportation marketing, sales, and communications pros in all modes and market segments of the North American transportation industry.… … Wikipedia
integrated marketing communications objectives — /ˌɪntɪgreɪtɪd ˌmɑ:kɪtɪŋ kəmju:nɪ keɪʃ(ə)nz əbˌdʒektɪvz/ plural noun listing the objectives of an integrated marketing communications programme such as communication tasks, anticipated sales, and increased market share … Marketing dictionary in english
Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia