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61 media advertising
массовая информация; реклама в средствах массовой информации -
62 press advertising
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63 appeal of advertising
English-Russian big medical dictionary > appeal of advertising
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64 corporate advertising
English-Russian big medical dictionary > corporate advertising
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65 poster advertising
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66 professional advertising
English-Russian big medical dictionary > professional advertising
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67 direct mail campaign
рекл. кампания прямой почтовой рекламы (политическая или рекламная кампания, предусматривающая почтовые отправления конкретным адресатам для получения максимальной отдачи в кратчайшее время)Syn:See: -
68 direct mail agency
рекл. агентство прямой почтовой рекламыа) (агентство, занимающееся распространением подписок на печатные СМИ по почте)Syn:See:б) (любое агентство, предоставляющие услуги по прямой почтовой рекламе)See: -
69 direct mail
Mktgthe sending by mail, fax, or e-mail of advertising communications addressed to specific prospective customers. Direct mail is one tool that can be used as part of a marketing strategy. The use of direct mail is often administered by third-party companies that own databases containing not only names and addresses, but also social, economic, and lifestyle information. It is sometimes seen as an invasion of personal privacy, and there is some public resentment of this form of advertising. This is particularly true of e-mailed direct mail, known derogatively as spam. By enabling advertisers to target a specific type of potential customer, however, direct mail can be more cost-efficient than other advertising media. It is frequently used as part of a relationship marketing strategy. -
70 direct response advertising
Mktgthe use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.The ultimate business dictionary > direct response advertising
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71 email advertising
Englisch-Deutsch Fachwörterbuch der Wirtschaft > email advertising
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72 e-mail based advertising
рекл., комп. реклама в e-mail [электронной почте\] (размещение текстовой или графической рекламы в тематических списках рассылки, в индивидуальных письмах и т. д.)See:Англо-русский экономический словарь > e-mail based advertising
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73 direct advertising
<ad> ■ Direct Mail n ; Direct-Mailing n -
74 e-mail based advertising
English-Russian electronics dictionary > e-mail based advertising
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75 e-mail based advertising
The New English-Russian Dictionary of Radio-electronics > e-mail based advertising
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76 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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77 propaganda
propə'ɡændə(the activity of spreading particular ideas, opinions etc according to an organized plan, eg by a government; the ideas etc spread in this way: political propaganda.) propagandapropaganda n propaganda
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail ' propaganda' also found in these entries: Spanish: octavilla - prospecto - publicidad - cartel - repartir - volante English: advertising - build-up - direct-mail advertising - junk mail - mail - plug - propaganda - propagandize - sales brochure - build - junktr[prɒpə'gændə]1 propagandapropaganda [.prɑpə'gændə,.pro:-] n: propaganda fn.• propaganda s.f.'prɑːpə'gændə, ˌprɒpə'gændəmass noun propaganda f[ˌprɒpǝ'ɡændǝ]1.N propaganda f2.CPD [leaflet, campaign] de propagandapropaganda machine N — aparato m propagandístico
* * *['prɑːpə'gændə, ˌprɒpə'gændə]mass noun propaganda f -
78 direct
direct action action f directe;COMPUTING direct addressing adressage m direct;direct advertising publicité f directe;direct banking banque f à distance;direct competition concurrence f directe;direct costs charges f pl directes, frais m pl directs;direct cost accounting (méthode f de) comptabilité f des coûts variables;direct costing méthode des coûts variables ou proportionnels;∎ to pay by direct debit payer par prélèvement automatique;∎ to pay by direct deposit payer par prélèvement automatique;TELECOMMUNICATIONS direct dialling automatique m;direct expenses coûts m pl directs;direct fixed costs charges fixes directes, frais fixes directs;direct flight vol m direct;direct investment investissement m direct;direct labour main-d'œuvre f directe;direct labour cost prix m de la main-d'œuvre directe;direct letter of credit lettre f de crédit directe;TELECOMMUNICATIONS direct line ligne f directe;MARKETING direct mail publipostage m;MARKETING direct mail advertising publicité directe ou par publipostage;MARKETING direct mail campaign campagne f de publicité directe;direct marketing marketing m direct;direct marketing agency agence f de marketing direct;direct product profitability rentabilité f directe du produit;direct purchase achat m direct;direct purchasing achat direct;direct response advertising publicité à réponse directe;direct sale vente f directe;direct selling vente directe;FINANCE direct tax impôt m direct;FINANCE direct taxation contributions f pl directes(company, work) diriger;∎ to direct sb to do sth ordonner à qn de faire qch -
79 correo
correo sustantivo masculino◊ envíamelo por correo mail (AmE) o (BrE) post it to me;echar una carta al correo to mail (AmE) o (BrE) post a letter; correo aéreo air mail; correo certificado o (Col, Ur) recomendado registered mail; correo electrónico e-mail, electronic mail; correo urgente special delivery; de correos ‹servicio/huelga› postal ( before n)◊ Ccorreos (Esp) post office
correo
I sustantivo masculino post, US mail
echar al correo, to post
por correo, by post
correo aéreo, airmail
correo certificado, registered post Inform correo electrónico, e-mail
(tren) correo, mail train
II correos (no lleva artículo en ningún caso) (edificio) post office sing (servicio) The Post Office ' correo' also found in these entries: Spanish: certificada - certificado - despachar - mandar - olvidarse - repartir - reparto - urgente - vagón - vía - votar - vuelta - carta - casilla - correspondencia - expreso - gasto - giro - ordinario - recogida - tren - venta - voto English: airmail - direct-mail advertising - e-mail - email - forget - forward - letter box - mail - mail order - mailtrain - pony express - post - postage stamp - recorded - registered post - remind - return - second-class - send away for - send off for - air - box - class - courier - electronic - E-mail - junk - special - voice -
80 mailing list
связь, марк. рассылочный [адресный\] список, список адресов (для рассылки) (список имен и адресов лиц, обладающих общими интересами, демографическими данными, состоящих в одних организациях и т. п.; используется для массовой рассылки какой-л. информации рекламного характера)Syn:list 2), address listSee:mailing list manager, direct mail advertising, direct marketing, list house, list compiler, list owner, list buyer, list rental, direct mail advertising, blanket mailing, bulk mail, zip code omission
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список рассылки: список имен и адресов существующих и потенциальных клиентов; такие списки создаются в процессе работы или покупаются на стороне.* * *лист фамилий и адресов, используемый при прямой рассылке торговой рекламы, рассылке рекламной информации, сборе средств и т. п.
См. также в других словарях:
direct mail advertising — noun (marketing). • • • Main Entry: ↑direct … Useful english dictionary
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mail — {{Roman}}I.{{/Roman}} noun ⇨ See also ↑post ADJECTIVE ▪ certified (AmE) (recorded delivery in BrE), registered ▪ express ▪ first class, second class ( … Collocations dictionary
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Mail.com — Type Webmail Provider Headquarters Chesterbrook, PA Area served Worldwide Industry Internet … Wikipedia