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121 marketing asset
1) эк. сбытовой актив* (любые материальные или нематериальные активы, связанные с организацией процесса реализации продукта компании потребителям: магазины, склады, рекламные носители и т. п.)To date, the company has completed the sale of its New York and New England marketing assets. — К настоящему времени компания завершила продажу своих сбытовых активов в Нью-Йорке и Новой Англии.
Tosco Corp. yesterday completed its purchase of the West Coast refining and marketing assets of Unocal Corp. — Nosco Corp. вчера завершила приобретение принадлежащих Unocal Corp активов по перегонке и сбыту (бензина) на Западном побережье.
As a result, established firms tend to own the necessary manufacturing and marketing assets, making it difficult for new firms to get access to equivalent marketing and manufacturing assets at the time of founding, which handicaps them in their efforts to compete with established firms.
2) *маркетинговый актив*а) марк. = market-based assetб) учет, марк. маркетинговый актив* (вид нематериального актива, связанного с рыночной репутацией и идентификацией компании, который может продаваться и сдаваться в аренду: торговые знаки, логотипы, названия брендов, доменные имена и т. п.; в отличие от гудвилла, который невозможно продать отдельно от компании)Unlike goodwill, marketing assets are identifiable as separate assets and can be sold or licensed (franchised) to others. — В отличие от гудвилла, маркетинговые активы можно выделить как конкретные активы и продать или лицензировать (передать с помощью франшизы) другим компаниям.
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122 rival
1. сущ.1) общ. соперник, конкурент2) эк. соперник, конкурент (фирма, которая претендует на использование тех же ресурсов или на обслуживание того же рынка)2. прил.If the segmentation is geographical, a small rival in a local market can be disciplined by price cuts in that market without disturbing prices elsewhere.
1) общ. соперничающий, конкурирующийRival firms can produce the secondary component more efficiently.
For example, a car manufacturer will realise that if it cuts the price of a particular model, rival manufacturers can respond almost immediately.
An oligopoly is an industry dominated by a small number of firms which are rival conscious. — Олигополия — это отрасль, в которой доминирует небольшое количество фирм, ориентированных на соперничество.
2) эк. = subtractable* * *конкурент, соперник -
123 compete
kəm'pi:t(to try to beat others in a contest, fight etc: We are competing against them in the next round; Are you competing with her for the job?) competir- competitive
- competitor
compete vb competir / participar / tomar partetr[kəm'piːt]1 (try to win) disputarse; (take part in) competir, participar■ some children compete for their parents' attention algunos hijos se disputan la atención de sus padres\SMALLIDIOMATIC EXPRESSION/SMALLto compete against somebody/something competir contra alguien/algoto compete with somebody/something competir con alguien/algocompete (with s.o. to do sth.)expr.• competir (con alguien para hacer algo) v.v.• apostar v.• competir v.• concursar v.• rivalizar v.kəm'piːtintransitive verb competir*, participarto compete for something — competir* por algo, disputarse algo
to compete against somebody/something — competir* contra alguien/algo
we can't compete with the big firms — no podemos competir con las grandes firmas, no podemos hacerles la competencia a las grandes firmas
[kǝm'piːt]VI (as rivals) competir (against, with con) ( for por); (=take part) tomar parte (in en); presentarse (in a); (Comm) competir, hacer la competenciathere are many firms competing for a share in the market — hay muchas empresas compitiendo por una participación en el mercado
* * *[kəm'piːt]intransitive verb competir*, participarto compete for something — competir* por algo, disputarse algo
to compete against somebody/something — competir* contra alguien/algo
we can't compete with the big firms — no podemos competir con las grandes firmas, no podemos hacerles la competencia a las grandes firmas
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124 firm
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125 ISDN
1 nounISDN card carte f RNIS;ISDN line ligne f RNIS;ISDN modem modem m RNIS ou Numéris∎ to ISDN sth envoyer qch par RNISDSL is losing out to ISDN as broadband connection method of choice among UK business, said a survey by Rhetorik. It found that less than 2% of IT decision-makers at 361 UK firms had installed DSL as their primary method. More than 40% of public and private sector companies had adopted ISDN. Half of firms with 500-1,000 employees used ISDN, as did 45% of smaller firms with up to 250 employees. Reliability, availability and speed of access were cited as reasons for adoption.
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126 business cluster
Gen Mgta group of small firms from similar industries that team up and act as one body. Creating a business cluster enables firms to enjoy economies of scale usually only available to bigger competitors. Marketing costs can be shared and goods can be bought more cheaply. There are also networking advantages, in which small firms can share experiences and discuss business strategies. -
127 disemployment effect
эк. тр. прирост безработицы*, сокращение занятости*, (негативное) влияние на занятость* (негативное воздействие на занятость какого-л. фактора; количество людей, потерявших работу вследствие какого-л. события)The disemployment effect appears to be considerable in small firms, but employment may actually increase in large firms. — В небольших фирмах, по-видимому, будет значительное сокращение занятости, но в больших фирмах занятость может вырасти.
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128 external credit
фин. внешний кредита) (в общем смысле: кредит, предоставленный сторонним лицом, напр., банковский кредит, полученный фирмой)Commercial banks are the single most important source of external credit to small firms. — Коммерческие банки являются самым важным отдельно взятым источником внешнего кредита для малых предприятий.
б) (кредит, полученный государством, предприятием и т. д. у иностранного кредитора)Syn:Ant:See:* * ** * *
См. также в других словарях:
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