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81 predatory pricing
марк. хищническое ценообразование (практика вытеснения крупными компаниями с рынка небольших компаний путем временного существенного снижения цен на услуги или товары; такое снижение цен, зачастую ниже издержек производства, осуществляется за счет прибыли по другим операциям)Syn:See:price war, predatory price, predatory price cutting, limit pricing, penetration pricing, kamikaze pricing, experience curve pricing, destroyer pricing, keen price, below cost bidder, socially wasteful competition, predatory dumping, non-price predation, eating someone's lunch
* * *
"грабительское" ценообразование: незаконная практика вытеснения крупными компаниями с рынка небольших и более эффективных компаний путем временного существенного снижения цен на услуги или товары ниже издержек за счет прибыли по другим операциям (через некоторое время цены вновь поднимаются).* * *Финансы/Кредит/Валюта«хищное» ценообразованиевременное снижение цен с целью разорения конкурента и захвата рынка сбыта, а затем повышение цен-----установление разорительных/грабительских ценназначение цен на товары и услуги на низком уровне, делающем невозможным конкуренцию со стороны других фирм и заставляющем их уйти с рынка -
82 predecessor in title
юр. предшествующий владелец, правопредшественник (лицо, которое находилось во владении собственностью до того момента, как следующий владелец вступил в свои права)Ant:price war, predatory price, predatory price cutting, limit pricing, penetration pricing, kamikaze pricing, experience curve pricing, destroyer pricing, keen price, below cost bidder, socially wasteful competition, predatory dumping, non-price predation, eating someone's lunch* * * -
83 price war
марк. ценовая война (конкуренция производителей, основанная на агрессивном снижении цен)Syn:See:price competition, predatory pricing, predatory price, predatory price cutting, limit pricing, penetration pricing, kamikaze pricing, experience curve pricing, destroyer pricing, keen price, marketing warfare
* * *
ценовая война: рынок, который характеризуется жесткой конкуренцией, в т. ч. путем непрерывного снижения цен.* * ** * *конкуренция между двумя или более фирмами одной отрасли, стремящимися повысить свою рыночную долю путем снижения цен йа собственную продукцию -
84 sport
spo:t
1. noun1) (games or competitions involving physical activity: She's very keen on sport of all kinds.) deporte2) (a particular game or amusement of this kind: Hunting, shooting and fishing are not sports I enjoy.) deporte3) (a good-natured and obliging person: He's a good sport to agree to do that for us!) buena persona4) (fun; amusement: I only did it for sport.) diversión
2. verb(to wear, especially in public: He was sporting a pink tie.) lucir- sporting- sports
- sports car
- sports jacket
- sportsman
- sportswear
- a sporting chance
sport n deportedo you play any sports? ¿practicas algún deporte?
sport /(e)s'por/ sustantivo masculino: vestido de sport casually dressed ' sport' also found in these entries: Spanish: adorar - ciudad - deporte - desarrollar - enrollarse - carro - chicho - crónica - lucir - practicar - saco English: casual - excel - sport - work up - all - allow - amateur - attack - award - away - back - ball - bar - bat - best - big - block - blood - call - captain - catch - caution - center - champion - championship - changing room - climbing - color - commentary - competition - competitor - contest - course - court - cover - cricket - cross - default - defend - defender - defense - deliver - derby - disqualify - dive - division - dope - double - draw - dribbletr[spɔːt]1 (gen) deporte nombre masculino■ do you play much sport? ¿practicas mucho deporte?■ what's your favourite sport? ¿cuál es tu deporte preferido?2 (person) buena persona3 (fun) diversión nombre femenino1 (wear proudly) lucir1 (frolic) retozar, juguetear\SMALLIDIOMATIC EXPRESSION/SMALLthe sport of kings el deporte de los reyes, la hípicato be good at sport ser buen,-na deportistato make sport of somebody burlarse de alguiensport ['sport] vifrolic: retozar, juguetearsport vtshow off: lucir, ostentarsport n1) : deporte moutdoor sports: deportes al aire libre2) jest: broma f3)to be a good sport : tener espíritu deportivon.• buen chico s.m.• buen perdedor s.m.• deporte s.m.• diversión s.f.• huelga s.f.• juego s.m.• juguete s.m.• majo s.m.v.• jugetear v.• lucir v.
I spɔːrt, spɔːt1) c u deporte mhe enjoys sports o (BrE) sport — le gustan los deportes, le gusta el deporte
2) ( person)to be a good sport — ( to be sporting) tener* espíritu deportivo; ( to be understanding) ser* comprensivo
II
transitive verb \<\<clothes/hairstyle\>\> lucir*
III
adjective (AmE)[spɔːt]1. N1) (=game) deporte mthe sport of kings — el deporte de los reyes, la hípica
2) (=games in general) deporte(s) m(pl)I love sport — me encantan los deportes or el deporte
3) sports (=athletics meeting) juegos mpl deportivos4) (=hunting) caza fto have some good sport — tener éxito en la caza, lograr unas cuantas piezas hermosas
5) (=fun) juego m, diversión f6) * (=person) persona f amableshe's a good sport — es buena persona, es buena gente (esp LAm)
be a sport! — ¡no seas malo!
8) (Bio) mutación f2.VI liter divertirse3.VT lucir, ostentar4.CPDsport jacket N (US) — = sports jacket
sports bag N — bolsa m de deportes
sports car N — coche m deportivo
sports centre, sports complex N — polideportivo m
sports day N — (Brit) día m de competiciones deportivas (de un colegio)
sports desk N — sección f de deportes
sports drink N — bebida f isotónica
sports editor N — jefe mf de la sección de deportes
sports facilities NPL — instalaciones fpl deportivas
sports ground N — campo m deportivo, centro m deportivo
sports hall N — = sports centre
sports injury N — lesión f deportiva
sports jacket N — chaqueta f sport, saco m sport (LAm)
sports page N — página f de deportes
sports shop N — tienda f de deportes
sports stadium N — estadio m deportivo
sport(s) utility vehicle N — deportivo m utilitario, SUV m
sports writer N — cronista mf deportivo(-a)
* * *
I [spɔːrt, spɔːt]1) c u deporte mhe enjoys sports o (BrE) sport — le gustan los deportes, le gusta el deporte
2) ( person)to be a good sport — ( to be sporting) tener* espíritu deportivo; ( to be understanding) ser* comprensivo
II
transitive verb \<\<clothes/hairstyle\>\> lucir*
III
adjective (AmE) -
85 go in for
go in for [something]1) ( be keen on) aimer2) ( take up)3) ( take part in) s'inscrire à [exam, competition] -
86 rivalry
['raɪv(ə)lrɪ]сущ.соперничество; конкуренция, соревнование, состязаниеintense / keen / strong rivalry — жестокое соперничество
sibling rivalry — соперничества братьев и / или сестёр между собой, детская ревность
Syn: -
87 close
1. v закрыватьclose down — закрывать, прекращать работу
2. a закрытый; ограниченный; замкнутыйclose season — время, когда охота запрещена;
3. n огороженное стеной место4. n обыкн. соборная площадь; огороженная территорияbreach of close — нарушение владения, неправомерный заход на территорию чужого владения
5. n площадка для игр6. n шотл. ход со двора7. n тупик8. a замкнутый, уединённыйto keep oneself close — держаться замкнуто; жить уединённо
9. a тайный, скрытый10. a скрытный, сдержанный11. a строго охраняемыйclose guarding — плотное держание, строгая опека
12. v закрываться13. v эл. замыкать14. v мор. задраиватьhis attitude closed the door to further negotiations — его позиция отрезала путь к дальнейшим переговорам
15. n конец; заключение, завершение16. n закрытие, окончание работы17. n муз. каданс18. v заканчивать, завершать; заключать19. v заканчиваться; завершаться20. v договариватьсяto close a bargain — договориться, заключить сделку
21. v принятьI offered him six pounds and he closed with it — я предложил ему шесть фунтов, и он согласился
22. v воен. войти в соприкосновение23. a близкий; находящийся недалеко; расположенный недалекоclose pass — пролёт на небольшом расстоянии, близкий пролёт
close set — тесно расположенный; сплошной
24. a близкий, интимный25. a тесный, близкий26. a плотный, компактный; тесный27. a хорошо пригнанный; плотный28. a облегающий29. a сжатый30. a краткий и содержательный31. a убористыйclose print — убористая печать, плотный набор
32. a душный, спёртый33. a тщательный; подробный34. a точный35. a скупой, скаредный36. a почти равныйclose vote — почти равное количество голосов «за» и «против»
37. a разг. трудно достающийся, ограниченный38. a разг. скуповатый39. a разг. арх. строгий, суровый40. a разг. редк. вязкий; нелетучий41. a разг. спорт. осторожный42. a разг. кино. крупный43. adv близкоclose at hand — близко, рядом, под рукой; рукой подать
close prices — цены, близкие по уровню
44. adv коротко45. v подходить близко, сближаться, смыкатьсяthe ship sank and the water closed over it — корабль затонул, и воды сомкнулись над ним
46. v спорт. воен. сомкнутьwe must close the ranks to secure peace — мы должны сплотиться, чтобы обеспечить мир
Синонимический ряд:1. accurate (adj.) accurate; exact; faithful; full; lifelike; meticulous; minute; precise; rigorous; scrupulous; strict2. akin (adj.) akin; similar3. attentive (adj.) attentive; keen; vigilant4. confined (adj.) compact; confined; confining; congested; cramped; crowded; dense; firm; impenetrable; narrow; packed; restricted; solid; thick5. intimate (adj.) attached; bosom; chummy; confidential; dear; devoted; familiar; friendly; intimate; physical; trusted6. near (adj.) a stone's throw; adjacent; adjoining; immediate; imminent; impending; near; near at hand; near-at-hand; nearby; neighboring; neighbouring; nigh; proximate7. oppressive (adj.) airless; breathless; heavy; muggy; oppressive; stifling; stivy; stuffy; suffocating; sultry; sweltering; unventilated; warm8. painstaking (adj.) assiduous; concentrated; constant; earnest; fixed; intense; intent; painstaking9. silent (adj.) close-lipped; closemouthed; close-mouthed; close-tongued; dumb; incommunicative; inconversable; reserved; reticent; secretive; shut-mouthed; silent; silentious; speechless; taciturn; tight-lipped; tight-mouthed; uncommunicative; withdrawn; wordless10. stingy (adj.) cheap; cheeseparing; closefisted; close-fisted; costive; hardfisted; hardhanded; ironfisted; mean; mingy; miserly; narrow-fisted; narrowhearted; niggard; niggardly; parsimonious; penny-pinching; penny-wise; penurious; pinching; pinchpenny; save-all; scrimpy; scrimy; stingy; tightfisted; ungenerous; ungiving11. tight (adj.) taut; tense; tight12. court (noun) atrium; court; courtyard; enclosure; quad; quadrangle; yard13. end (noun) adjournment; cease; cessation; closing; closure; completion; conclusion; consummation; desistance; desuetude; discontinuance; discontinuation; end; ending; finale; finish; last; period; stop; termination; terminus; windup; wrap-up14. joining (noun) connection; joining; junction; union15. adjourn (verb) adjourn; recess16. close in on (verb) approach; close in on; come closer; come together; draw near; narrow; near17. complete (verb) cease; complete; conclude; consummate; culminate; determine; do; end; halt; terminate; ultimate; wind up; wrap up18. decrease (verb) abate; bate; decrease; diminish; drain away; dwindle; lessen; peak out; peter out; rebate; recede; reduce; taper; taper off19. fill (verb) barricade; block; choke; clog; congest; fill; jam; occlude; plug; stop; stop up; stopper20. hide (verb) block out; hide; obscure; obstruct; screen; shroud; shut off; shut out21. join (verb) bind; connect; finish; fuse; join; link; tie; unite22. meet (verb) assemble; cluster; collect; congregate; convene; converge; encounter; face; front; gather; get together; group; meet; muster23. shut (verb) bolt; enclose; fasten; latch; lock; put to; seal; secure; shut; slam24. at close hand (other) at close hand; hard; near; nearby; nighАнтонимический ряд:ample; away; begin; beginning; beyond; careless; detached; distant; far; frank; liberal; open; open-handed; patent; public; release; separate; spacious -
88 severe
1. a строгий, суровый2. a требовательный, строгий3. a жёсткий4. a тщательный, скрупулёзный5. a простой, строгий6. a архит. выдержанный7. a суровый, холодный; сильный8. a тяжёлый, серьёзный, сильный9. a трудный, тяжёлый10. a жестокий, ожесточённыйsevere crisis — жестокий кризис; глубокий кризис
11. a едкий, саркастическийСинонимический ряд:1. bitter (adj.) bitter; brutal; inclement; intemperate; rigorous; rough; rugged2. caustic (adj.) acerb; biting; caustic; cutting; keen; satirical; sharp; stinging3. grim (adj.) austere; bleak; dour; forbidding; grave; grim; stringent4. hard (adj.) arduous; backbreaking; burdensome; critical; dangerous; difficile; difficult; effortful; formidable; grievous; hard; heavy; hefty; knotty; labored; laborious; momentous; onerous; operose; powerful; rough; serious; slavish; sticky; strenuous; taxing; terrible; toilful; toilsome; tough; trying; unyielding; uphill; weighty5. intense (adj.) intense; tempestuous; turbulent; violent6. oppressive (adj.) cruel; extreme; harsh; oppressive; overbearing; tyrannical; unmerciful7. strict (adj.) ascetic; astringent; chaste; mortified; plain; simple; strict; unadorned; unrelieved8. uncompromising (adj.) demanding; exacting; inflexible; relentless; rigid; stern; stiff; unalterable; unbending; uncompromisingАнтонимический ряд:bland; calm; cheerful; clement; comfortable; compassionate; considerate; courteous; easygoing; feeling; flexible; gay; genial; kind; lax; mild; safe; tranquil -
89 De Forest, Lee
SUBJECT AREA: Broadcasting, Electronics and information technology, Photography, film and optics, Recording, Telecommunications[br]b. 26 August 1873 Council Bluffs, Iowa, USAd. 30 June 1961 Hollywood, California, USA[br]American electrical engineer and inventor principally known for his invention of the Audion, or triode, vacuum tube; also a pioneer of sound in the cinema.[br]De Forest was born into the family of a Congregational minister that moved to Alabama in 1879 when the father became President of a college for African-Americans; this was a position that led to the family's social ostracism by the white community. By the time he was 13 years old, De Forest was already a keen mechanical inventor, and in 1893, rejecting his father's plan for him to become a clergyman, he entered the Sheffield Scientific School of Yale University. Following his first degree, he went on to study the propagation of electromagnetic waves, gaining a PhD in physics in 1899 for his thesis on the "Reflection of Hertzian Waves from the Ends of Parallel Wires", probably the first US thesis in the field of radio.He then joined the Western Electric Company in Chicago where he helped develop the infant technology of wireless, working his way up from a modest post in the production area to a position in the experimental laboratory. There, working alone after normal working hours, he developed a detector of electromagnetic waves based on an electrolytic device similar to that already invented by Fleming in England. Recognizing his talents, a number of financial backers enabled him to set up his own business in 1902 under the name of De Forest Wireless Telegraphy Company; he was soon demonstrating wireless telegraphy to interested parties and entering into competition with the American Marconi Company.Despite the failure of this company because of fraud by his partners, he continued his experiments; in 1907, by adding a third electrode, a wire mesh, between the anode and cathode of the thermionic diode invented by Fleming in 1904, he was able to produce the amplifying device now known as the triode valve and achieve a sensitivity of radio-signal reception much greater than possible with the passive carborundum and electrolytic detectors hitherto available. Patented under the name Audion, this new vacuum device was soon successfully used for experimental broadcasts of music and speech in New York and Paris. The invention of the Audion has been described as the beginning of the electronic era. Although much development work was required before its full potential was realized, the Audion opened the way to progress in all areas of sound transmission, recording and reproduction. The patent was challenged by Fleming and it was not until 1943 that De Forest's claim was finally recognized.Overcoming the near failure of his new company, the De Forest Radio Telephone Company, as well as unsuccessful charges of fraudulent promotion of the Audion, he continued to exploit the potential of his invention. By 1912 he had used transformer-coupling of several Audion stages to achieve high gain at radio frequencies, making long-distance communication a practical proposition, and had applied positive feedback from the Audion output anode to its input grid to realize a stable transmitter oscillator and modulator. These successes led to prolonged patent litigation with Edwin Armstrong and others, and he eventually sold the manufacturing rights, in retrospect often for a pittance.During the early 1920s De Forest began a fruitful association with T.W.Case, who for around ten years had been working to perfect a moving-picture sound system. De Forest claimed to have had an interest in sound films as early as 1900, and Case now began to supply him with photoelectric cells and primitive sound cameras. He eventually devised a variable-density sound-on-film system utilizing a glow-discharge modulator, the Photion. By 1926 De Forest's Phonofilm had been successfully demonstrated in over fifty theatres and this system became the basis of Movietone. Though his ideas were on the right lines, the technology was insufficiently developed and it was left to others to produce a system acceptable to the film industry. However, De Forest had played a key role in transforming the nature of the film industry; within a space of five years the production of silent films had all but ceased.In the following decade De Forest applied the Audion to the development of medical diathermy. Finally, after spending most of his working life as an independent inventor and entrepreneur, he worked for a time during the Second World War at the Bell Telephone Laboratories on military applications of electronics.[br]Principal Honours and DistinctionsInstitute of Electronic and Radio Engineers Medal of Honour 1922. President, Institute of Electronic and Radio Engineers 1930. Institute of Electrical and Electronics Engineers Edison Medal 1946.Bibliography1904, "Electrolytic detectors", Electrician 54:94 (describes the electrolytic detector). 1907, US patent no. 841,387 (the Audion).1950, Father of Radio, Chicago: WIlcox \& Follett (autobiography).De Forest gave his own account of the development of his sound-on-film system in a series of articles: 1923. "The Phonofilm", Transactions of the Society of Motion Picture Engineers 16 (May): 61–75; 1924. "Phonofilm progress", Transactions of the Society of Motion Picture Engineers 20:17–19; 1927, "Recent developments in the Phonofilm", Transactions of the Society of Motion Picture Engineers 27:64–76; 1941, "Pioneering in talking pictures", Journal of the Society of Motion Picture Engineers 36 (January): 41–9.Further ReadingG.Carneal, 1930, A Conqueror of Space (biography).I.Levine, 1964, Electronics Pioneer, Lee De Forest (biography).E.I.Sponable, 1947, "Historical development of sound films", Journal of the Society of Motion Picture Engineers 48 (April): 275–303 (an authoritative account of De Forest's sound-film work, by Case's assistant).W.R.McLaurin, 1949, Invention and Innovation in the Radio Industry.C.F.Booth, 1955, "Fleming and De Forest. An appreciation", in Thermionic Valves 1904– 1954, IEE.V.J.Phillips, 1980, Early Radio Detectors, London: Peter Peregrinus.KF / JW -
90 Gillette, King Camp
[br]b. 5 January 1855 Fond du Lac, Wisconsin, USAd. 9 July 1932 Los Angeles, California, USA[br]American inventor and manufacturer, inventor of the safety razor.[br]Gillette's formal education in Chicago was brought to an end when a disastrous fire destroyed all his father's possessions. Forced to fend for himself, he worked first in the hardware trade in Chicago and New York, then as a travelling salesman. Gillette inherited the family talent for invention, but found that his successful inventions barely paid for those that failed. He was advised by a previous employer, William Painter (inventor of the Crown Cork), to look around for something that could be used widely and then thrown away. In 1895 he succeeded in following that advice of inventing something which people could use and then throw away, so that they would keep coming back for more. An idea came to him while he was honing an old-fashioned razor one morning; he was struck by the fact that only a short piece of the whole length of a cutthroat razor is actually used for shaving, as well as by the potentially dangerous nature of the implement. He "rushed out to purchase some pieces of brass, some steel ribbon used for clock springs, a small hand vise and some files". He thought of using a thin steel blade sharpened on each side, placed between two plates and held firmly together by a handle. Though coming from a family of inventors, Gillette had no formal technical education and was entirely ignorant of metallurgy. For six years he sought a way of making a cheap blade from sheet steel that could be hardened, tempered and sharpened to a keen edge.Gillette eventually found financial supporters: Henry Sachs, a Boston lamp manufacturer; his brother-in-law Jacob Heilbron; and William Nickerson, who had a considerable talent for invention. By skilled trial and error rather than expert metallurgical knowledge, Nickerson devised ways of forming and sharpening the blades, and it was these that brought commercial success. In 1901, the American Safety Razor Company, later to be renamed the Gillette Safety Razor Company, was set up. When it started production in 1903 the company was badly in debt, and managed to sell only fifty-one razors and 168 blades; but by the end of the following year, 90,000 razors and 12.4 million blades had been sold. A sound invention coupled with shrewd promotion ensured further success, and eight plants manufacturing safety razors were established in various parts of the world. Gillette's business experiences led him into the realms of social theory about the way society should be organized. He formulated his views in a series of books published over the years 1894 to 1910. He believed that competition led to a waste of up to 90 per cent of human effort and that want and crime would be eliminated by substituting a giant trust to plan production centrally. Unfortunately, the public in America, or anywhere else for that matter, were not ready for this form of Utopia; no omniscient planners were available, and human wants and needs were too various to be supplied by a single agency. Even so, some of his ideas have found favour: air conditioning and government provision of work for the unemployed. Gillette made a fortune from his invention and retired from active participation in the business in 1913, although he remained President until 1931 and Director until his death.[br]Bibliography"Origin of the Gillette razor", Gillette Blade (February/March).Further ReadingObituary, 1932, New York Times (11 July).J.Jewkes, D.Sawers and R.Stillerman, 1958, The Sources of Invention, London: Macmillan.LRD / IMcN
См. также в других словарях:
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competition — [käm΄pə tish′ən] n. [L competitio] 1. the act of competing; rivalry 2. a contest, or match 3. official participation in organized sport 4. opposition, or effective opposition, in a contest or match 5. rivalry in business, as for customers or… … English World dictionary
keen — keen1 W3S3 [ki:n] adj ▬▬▬▬▬▬▬ 1¦(want something)¦ 2¦(like)¦ 3¦(hobby/interest)¦ 4¦(eager to work/learn)¦ 5¦(sight/smell/hearing)¦ 6¦(mind)¦ 7¦(feeling)¦ 8¦(competition)¦ 9¦(attracted)¦ 10¦(sharp)¦ … Dictionary of contemporary English
keen — 1 /ki:n/ adjective 1 INTERESTED/EAGER especially BrE someone who is keen is very interested in something or is eager to do it: a keen photographer (+ on): Daniel s very keen on tennis. | keen to do something: She s out of hospital and keen to get … Longman dictionary of contemporary English
keen — /ki:n/ adjective 1. eager or active ♦ keen competition strong competition ● We are facing some keen competition from European manufacturers. ♦ keen demand wide demand ● There is a keen demand for home computers. 2. ♦ keen prices prices which are… … Marketing dictionary in english
keen — /ki:n/ adjective 1. eager or active ♦ keen competition strong competition ● We are facing some keen competition from European manufacturers. ♦ keen demand wide demand ● There is a keen demand for home computers. 2. ♦ keen prices prices which are… … Dictionary of banking and finance
competition — /ˌkɒmpə tɪʃ(ə)n/ noun [m1]1. the action of companies or individuals who are trying to do better than others, to win a larger share of the market, to control the use of resources, etc. ♦ keen competition strong competition ● We are facing keen… … Marketing dictionary in english
competition — /ˌkɒmpə tɪʃ(ə)n/ noun 1. a situation where companies or individuals are trying to do better than others, e.g. trying to win a larger share of the market, or to produce a better or cheaper product or to control the use of resources ♦ keen… … Dictionary of banking and finance
keen´er — keen1 «keen», adjective. 1. so shaped as to cut well: »a keen blade. 2. sharp; cutting; piercing; intense: »a keen wind, keen hunger, keen pain, Figurative. keen wit. SYNO … Useful english dictionary
keen´ness — keen1 «keen», adjective. 1. so shaped as to cut well: »a keen blade. 2. sharp; cutting; piercing; intense: »a keen wind, keen hunger, keen pain, Figurative. keen wit. SYNO … Useful english dictionary
keen´ly — keen1 «keen», adjective. 1. so shaped as to cut well: »a keen blade. 2. sharp; cutting; piercing; intense: »a keen wind, keen hunger, keen pain, Figurative. keen wit. SYNO … Useful english dictionary