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21 ♦ design
♦ design /dɪˈzaɪn/n. [cu]1 progetto; concezione: The website has a completely new design, il sito web ha una concezione del tutto nuova; The system has some innovative design features, il sistema ha alcune caratteristiche di concezione innovative; a design flaw (o fault) un difetto di concezione3 design, progettazione: the design of computer systems [public buildings], la progettazione di sistemi informatici [edifici pubblici]; graphic design, progettazione grafica; computer-aided design, design assistito dal computer; interior design, arredamento d'interni; a course in art and design, un corso d'arte e design4 progetto, disegno; modello: a design for a new plant, un progetto di un nuovo stabilimento; designs for children's clothes, modelli per abiti da bambini5 motivo, decorazione: a floral [geometrical] design, un motivo floreale [geometrico]; wallpapers in a wide range of different designs, carte da parati con un'ampia gamma di motivi diversi6 progetto, intenzione: My design was to get him to leave, la mia intenzione era di farlo andare via; I was unable to carry out my design, non sono riuscito ad attuare il mio progetto; The new council has some grand designs for the city centre, il nuovo consiglio comunale ha progetti grandiosi per il centro; imperialist designs, mire imperialistiche● design agency, agenzia di design □ design company, società di design □ design engineer, tecnico progettista □ (tecn.) design load, carico teorico ( di una struttura, un congegno, ecc.) □ the design of a novel, l'abbozzo di un romanzo □ (leg.) design patent, brevetto industriale □ design studio, studio di design □ by design, di proposito; secondo un piano deliberato: I don't know whether it was done by accident or design, non so se è stato fatto per caso o di proposito □ to have designs on st., avere delle mire su qc.: He soon became clear he had designs on her fortune, in poco tempo è apparso chiaramente che aveva delle mire sulla sua fortuna; Several companies have designs on the area's natural resources, diverse aziende hanno delle mire sulle risorse naturali della zona.♦ (to) design /dɪˈzaɪn/v. t.1 disegnare; progettare: The pyramid at the Louvre was designed by I. M. Pei, la piramide del Louvre è stata progettata da I.M. Pei; My sister designs and makes her own dresses, mia sorella si disegna e si fa da sola i vestiti; DIALOGO → - In a meeting- Could we see some of the other web sites you've designed?, potremmo vedere degli altri siti web che avete progettato?; well [badly, specially] design, progettato bene [male, appositamente]2 (di solito al passivo) ideare; concepire: an illustrated dictionary designed for children, un dizionario illustrato concepito per i bambini; The course is designed for intermediate students, il corso è concepito per studenti di livello intermedio; The house was originally designed as a holiday home, la casa è stata orginariamente ideata come una casa di vacanza; to design a new series of original experiments, mettere a punto una serie di esperimenti originali3 ( un tempo) destinare: His father had designed him for the clergy, suo padre l'aveva destinato alla carriera ecclesiastica. -
22 Blumlein, Alan Dower
SUBJECT AREA: Aerospace, Broadcasting, Electronics and information technology, Photography, film and optics, Recording, Telecommunications[br]b. 29 June 1903 Hampstead, London, Englandd. 7 June 1942[br]English electronics engineer, developer of telephone equipment, highly linear electromechanical recording and reproduction equipment, stereo techniques, video and radar technology.[br]He was a very bright scholar and received a BSc in electrical technology from City and Guilds College in 1923. He joined International Western Electric (later to become Standard Telephone and Cables) in 1924 after a period as an instructor/demonstrator at City and Guilds. He was instrumental in the design of telephone measuring equipment and in international committee work for standards for long-distance telephony.From 1929 Blumlein was employed by the Columbia Graphophone Company to develop an electric recording cutterhead that would be independent of Western Electric's patents for the system developed by Maxfield and Harrison. He attacked the problems in a most systematic fashion, and within a year he had developed a moving-coil cutterhead that was much more linear than the iron-cored systems known at the time. Eventually Blumlein designed a complete line of recording equipment, from microphone and through-power amplifiers. The design was used by Columbia; after the merger with the Gramophone Company in 1931 to form Electrical and Musical Industries Ltd (later known as EMI) it became the company standard, certainly for coarse-groove records, until c.1950.Blumlein became interested in stereophony (binaural sound), and developed and demonstrated a complete line of equipment, from correctly placed microphones via two-channel records and stereo pick-ups to correctly placed loudspeakers. The advent of silent surfaces of vinyl records made this approach commercial from the late 1950s. His approach was independent and quite different from that of A.C. Keller.His extreme facility for creating innovative solutions to electronic problems was used in EMI's development from 1934 to 1938 of the electronic television system, which became the BBC standard of 405 lines after the Second World War, when television broadcasting again became possible. Independent of official requirements, EMI developed a 60 MHz radar system and Blumlein was involved in the development of a centimetric radar and display system. It was during testing of this aircraft mounted equipment that he was killed in a crash.[br]BibliographyBlumlein was inventor or co-inventor of well over 120 patents, a complete list of which is to be found in Burns (1992; see below). The major sound-recording achievements are documented by British patent nos. 350,954, 350,998, 363,627 (highly linear cutterhead, 1930) and 394,325 (reads like a textbook on stereo technology, 1931).Further ReadingThe definitive biography of Blumlein has not yet been written; the material seems to have been collected, but is not yet available. However, R.W.Burns, 1992, "A.D.Blumlein, engineer extraordinary", Engineering Science and Education Journal (February): 19– 33 is a thorough account. Also B.J.Benzimra, 1967, "A.D. Blumlein: an electronics genius", Electronics \& Power (June): 218–24 provides an interesting summary.GB-N -
23 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
24 LINC
1) Военный термин: Lightweight Internet Controller2) Железнодорожный термин: Lewis and Clark Railway Company3) Телекоммуникации: Leader In Network Communications4) Сокращение: Laboratory INstrument Computer5) Университет: Learning Innovation Networking And Celebration, Learning Innovative Networking Celebration6) Фирменный знак: Local Investment Networking Company7) Деловая лексика: Learning Investment Networking And Collaboration8) Глоссарий компании Сахалин Энерджи: latched inductive coupling tool, logging-while-drilling inductive coupling tool9) Образование: Language Instruction For Newcomers To Canada, Learning In Neighborhood Centers, Learning Information Networking And Collaboration, Library Information Networking A Community, Live Interactive Network Classroom10) Нефть и газ: Latched Inductive Coupling, запирающая индуктивная муфта -
25 linc
1) Военный термин: Lightweight Internet Controller2) Железнодорожный термин: Lewis and Clark Railway Company3) Телекоммуникации: Leader In Network Communications4) Сокращение: Laboratory INstrument Computer5) Университет: Learning Innovation Networking And Celebration, Learning Innovative Networking Celebration6) Фирменный знак: Local Investment Networking Company7) Деловая лексика: Learning Investment Networking And Collaboration8) Глоссарий компании Сахалин Энерджи: latched inductive coupling tool, logging-while-drilling inductive coupling tool9) Образование: Language Instruction For Newcomers To Canada, Learning In Neighborhood Centers, Learning Information Networking And Collaboration, Library Information Networking A Community, Live Interactive Network Classroom10) Нефть и газ: Latched Inductive Coupling, запирающая индуктивная муфта -
26 informática
adj.&f.feminine of INFORMÁTICO.f.information technology, computer science, data processing, informatics.* * *1 computer science, computing* * *SF computinginformático* * *femenino computer science, computing* * *= computer science, computing science, computing, computing field.Ex. The subject is an interdisciplinary one, with connections with computer science, the new media and the humanities and sciences generally.Ex. Although still wide, this definition excluded programmes in the computing science and information technology field designed for technologists.Ex. Developments in computing and telecommunication have brought about fundamental changes in worldwide business practices.Ex. The author summarises the subject coverage of the computing field, sources abstracted/indexed, content of the records and indexing practice.----* acreditación en informática = computer driving licence.* acreditación europea en informática = European computer driving licence (ECDL).* aficionado a la informática = computer buff.* alfabetización en informática = computer literacy.* amante de la informática = computer buff.* aparato de informática del tamaño de la palma de la mano = palm computing device.* chiflado de la informática = computer geek.* con conocimiento de informática = computer literate [computer-literate].* conocimiento básicos de informática = computer literacy.* desde el punto de vista de la informática = computationally.* en la sala de informática = lab based [lab-based].* era de la informática, la = computer age, the.* experto en informática = computer expert.* formación en informática = computer literacy.* friki de la informática = computer geek, computer whiz.* friqui de la informática = computer geek, computer whiz.* informática a distancia = telecomputing.* informática aplicada a los museos = museum computing field.* informática caótica = chaotic computing.* informática documental = library computing, library computing field.* informática educativa = educational computing.* la industria de la informática = computer industry.* microinformática = micro-informatics.* revistas de informática = computer press, the.* sala de informática = computer room, computer lab, computer laboratory.* servicio de informática = computing service.* * *femenino computer science, computing* * *= computer science, computing science, computing, computing field.Ex: The subject is an interdisciplinary one, with connections with computer science, the new media and the humanities and sciences generally.
Ex: Although still wide, this definition excluded programmes in the computing science and information technology field designed for technologists.Ex: Developments in computing and telecommunication have brought about fundamental changes in worldwide business practices.Ex: The author summarises the subject coverage of the computing field, sources abstracted/indexed, content of the records and indexing practice.* acreditación en informática = computer driving licence.* acreditación europea en informática = European computer driving licence (ECDL).* aficionado a la informática = computer buff.* alfabetización en informática = computer literacy.* amante de la informática = computer buff.* aparato de informática del tamaño de la palma de la mano = palm computing device.* chiflado de la informática = computer geek.* con conocimiento de informática = computer literate [computer-literate].* conocimiento básicos de informática = computer literacy.* desde el punto de vista de la informática = computationally.* en la sala de informática = lab based [lab-based].* era de la informática, la = computer age, the.* experto en informática = computer expert.* formación en informática = computer literacy.* friki de la informática = computer geek, computer whiz.* friqui de la informática = computer geek, computer whiz.* informática a distancia = telecomputing.* informática aplicada a los museos = museum computing field.* informática caótica = chaotic computing.* informática documental = library computing, library computing field.* informática educativa = educational computing.* la industria de la informática = computer industry.* microinformática = micro-informatics.* revistas de informática = computer press, the.* sala de informática = computer room, computer lab, computer laboratory.* servicio de informática = computing service.* * *computer science, computing* * *
informática sustantivo femenino
computer science, computing
informático,-a
I adjetivo computer, computing: es un programa informático muy novedoso, it's a very innovative computer programme
II sustantivo masculino y femenino (computer) technician
informática sustantivo femenino computing, information technology
' informática' also found in these entries:
Spanish:
era
- seguir
- campo
- novedad
- piratería
English:
computer science
- computing
- data processing
- hacking
- information technology
- computer
- depth
- information
* * *informática nf1. [tecnología] computing, information technology;el departamento de informática de una empresa the IT department of a company;la empresa va a invertir más en informática the company is going to invest more in computers;no sé nada de informática I don't know anything about computers;se requieren conocimientos de informática candidates should be computer-literateinformática de gestión business computing2. [asignatura] computer science* * *f information technologyI adj computer atrII m, informática f IT specialist* * *informática nf: computer science, computing* * *informática n computing / information technology -
27 Tompion, Thomas
SUBJECT AREA: Horology[br]baptized 25 July 1639 Ickwell Green, Englandd. 20 November 1713 London, England[br]English clock-and watchmaker of great skill and ingenuity who laid the foundations of his country's pre-eminence in that field.[br]Little is known about Tompion's early life except that he was born into a family of blacksmiths. When he was admitted into the Clockmakers' Company in 1671 he was described as a "Great Clockmaker", which meant a maker of turret clocks, and as these clocks were made of wrought iron they would have required blacksmithing skills. Despite this background, he also rapidly established his reputation as a watchmaker. In 1674 he moved to premises in Water Lane at the sign of "The Dial and Three Crowns", where his business prospered and he remained for the rest of his life. Assisted by journeymen and up to eleven apprentices at any one time, the output from his workshop was prodigious, amounting to over 5,000 watches and 600 clocks. In his lifetime he was famous for his watches, as these figures suggest, but although they are of high quality they do not differ markedly from those produced by other London watchmakers of that period. He is now known more for the limited number of elaborate clocks that he produced, such as the equation clock and the spring-driven clock of a year's duration, which he made for William III. Around 1711 he took into partnership his nephew by marriage, George Graham, who carried on the business after his death.Although Tompion does not seem to have been particularly innovative, he lived at a time when great advances were being made in horology, which his consummate skill as a craftsman enabled him to exploit. In this he was greatly assisted by his association with Robert Hooke, for whom Tompion constructed a watch with a balance spring in 1675; at that time Hooke was trying to establish his priority over Huygens for this invention. Although this particular watch was not successful, it made Tompion aware of the potential of the balance spring and he became the first person in England to apply Huygens's spiral spring to the balance of a watch. Although Thuret had constructed such a watch somewhat earlier in France, the superior quality of Tompion's wheel work, assisted by Hooke's wheel-cutting engine, enabled him to dominate the market. The anchor escapement (which reduced the amplitude of the pendulum's swing) was first applied to clocks around this time and produced further improvements in accuracy which Tompion and other makers were able to utilize. However, the anchor escapement, like the verge escapement, produced recoil (the clock was momentarily driven in reverse). Tompion was involved in attempts to overcome this defect with the introduction of the dead-beat escapement for clocks and the horizontal escapement for watches. Neither was successful, but they were both perfected later by George Graham.[br]Principal Honours and DistinctionsMaster of the Clockmakers' Company 1703.Bibliography1695, with William Houghton and Edward Barlow, British patent no. 344 (for a horizontal escapement).Further ReadingR.W.Symonds, 1951, Thomas Tompion, His Life and Work, London (a comprehensive but now slightly dated account).H.W.Robinson and W.Adams (eds), 1935, The Diary of Robert Hooke (contains many references to Tompion).D.Howse, 1970, The Tompion clocks at Greenwich and the dead-beat escapement', Antiquarian Horology 7:18–34, 114–33.DV -
28 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
29 IMS
1) Медицина: If Modified Since2) Ботаника: I Must Say3) Военный термин: International Military Services, International Military Staff, individual mobility system, inertial measuring set, infrared measuring system, integrated maintenance system, integrated management system, integrated mapping system, integrated materiel support, integrated multiplex system, intermediate maintenance squadron, inventory management system4) Техника: Institute of Mathematical Statistics, International Magnetosphere Study, image motion simulator, in-core monitoring system, in-flight management system, indirect measurement system, instrumented measuring system, intelligent matrix switch, ion mass spectrometer, irradiance measuring system5) Шутливое выражение: Instant Messenger Syndrome7) Метеорология: Inland Mapping System, Ionospheric Measuring System8) Финансы: (integrated master schedule) основной график проекта9) Статистика: Intercontinental Medical Statistics10) Автомобильный термин: ignition module signal, inferred mileage sensor (Ford)11) Телекоммуникации: IP multimedia Subsystem, мультимедийная подсистема на базе протокола IP (IP multimedia Subsystem)12) Сокращение: Inertial Measurement System, Institute of Management Sciences, Institute of Marine Science, Integrated Mission System, International Marketing Services Ltd (USA), International Military Services (UK), International Military Staff (NATO), Ion Mobility Spectrometer (Netherlands), Ion Mobility Spectrometer (chemical agent detector), Information Managing System, Ion Mobility Spectrometer13) Университет: Instructional Management System14) Физиология: Intermuscular Stimulation15) Электроника: Ion mobility spectroscopy16) Вычислительная техника: International Meta Systems (Hersteller), Information Management System (IBM), Intelligent Manufacturing System (MITI), Integrated Measurement Systems (inc, Hersteller)18) Иммунология: Institute Of Medical Statistics19) Гинекология: Международное Общество Менопаузы (International Society of Menopause.)20) Связь: Integrated Management Solution21) Космонавтика: International Magnetospheric Survey (or Study, COSPAR)22) Транспорт: Intermodal Management System23) Воздухоплавание: International Magnetospheric Study24) Фирменный знак: Interactive Marketing Solutions, Intercontinental Marketing Services, Innovative Media Solutions (Company)25) СМИ: Interactive Multimedia System26) Деловая лексика: Information Management Services, Integrated Marketing Solutions, Intelligent Manufacturing Systems, Inventory Management Services27) Глоссарий компании Сахалин Энерджи: International M.V.D. Society28) Нефтегазовая техника Международное общество измерений в процессе бурения (International M.V.D. Society)29) Производство: In-house Manufacturing30) Сетевые технологии: Intelligent Messaging Service, Interprocessor Messaging System, integration of management systems, иерархическая система управления базами данных фирмы IBM, интеллектуальная служба передачи сообщений, информационная управляющая система, система обмена сообщениями между процессорами, система управления информацией, IP Multimedia Subsystem - подсистема передачи мультимедийных данных по IP-сетям31) Автоматика: integrated manufacturing system, intelligent manufacturing system32) Химическое оружие: ion mobility spectrometry33) Макаров: integrated machining system34) Безопасность: система обнаружения вторжений (intrusion monitoring system)35) Расширение файла: Information Management System, Intermediate Maintenance Standards36) Яхтенный спорт: International Measurement System37) Чат: If Memory Serves38) NYSE. Morgan Stanley Dean Witter39) Музеи: Institute of Museum Services -
30 ims
1) Медицина: If Modified Since2) Ботаника: I Must Say3) Военный термин: International Military Services, International Military Staff, individual mobility system, inertial measuring set, infrared measuring system, integrated maintenance system, integrated management system, integrated mapping system, integrated materiel support, integrated multiplex system, intermediate maintenance squadron, inventory management system4) Техника: Institute of Mathematical Statistics, International Magnetosphere Study, image motion simulator, in-core monitoring system, in-flight management system, indirect measurement system, instrumented measuring system, intelligent matrix switch, ion mass spectrometer, irradiance measuring system5) Шутливое выражение: Instant Messenger Syndrome7) Метеорология: Inland Mapping System, Ionospheric Measuring System8) Финансы: (integrated master schedule) основной график проекта9) Статистика: Intercontinental Medical Statistics10) Автомобильный термин: ignition module signal, inferred mileage sensor (Ford)11) Телекоммуникации: IP multimedia Subsystem, мультимедийная подсистема на базе протокола IP (IP multimedia Subsystem)12) Сокращение: Inertial Measurement System, Institute of Management Sciences, Institute of Marine Science, Integrated Mission System, International Marketing Services Ltd (USA), International Military Services (UK), International Military Staff (NATO), Ion Mobility Spectrometer (Netherlands), Ion Mobility Spectrometer (chemical agent detector), Information Managing System, Ion Mobility Spectrometer13) Университет: Instructional Management System14) Физиология: Intermuscular Stimulation15) Электроника: Ion mobility spectroscopy16) Вычислительная техника: International Meta Systems (Hersteller), Information Management System (IBM), Intelligent Manufacturing System (MITI), Integrated Measurement Systems (inc, Hersteller)18) Иммунология: Institute Of Medical Statistics19) Гинекология: Международное Общество Менопаузы (International Society of Menopause.)20) Связь: Integrated Management Solution21) Космонавтика: International Magnetospheric Survey (or Study, COSPAR)22) Транспорт: Intermodal Management System23) Воздухоплавание: International Magnetospheric Study24) Фирменный знак: Interactive Marketing Solutions, Intercontinental Marketing Services, Innovative Media Solutions (Company)25) СМИ: Interactive Multimedia System26) Деловая лексика: Information Management Services, Integrated Marketing Solutions, Intelligent Manufacturing Systems, Inventory Management Services27) Глоссарий компании Сахалин Энерджи: International M.V.D. Society28) Нефтегазовая техника Международное общество измерений в процессе бурения (International M.V.D. Society)29) Производство: In-house Manufacturing30) Сетевые технологии: Intelligent Messaging Service, Interprocessor Messaging System, integration of management systems, иерархическая система управления базами данных фирмы IBM, интеллектуальная служба передачи сообщений, информационная управляющая система, система обмена сообщениями между процессорами, система управления информацией, IP Multimedia Subsystem - подсистема передачи мультимедийных данных по IP-сетям31) Автоматика: integrated manufacturing system, intelligent manufacturing system32) Химическое оружие: ion mobility spectrometry33) Макаров: integrated machining system34) Безопасность: система обнаружения вторжений (intrusion monitoring system)35) Расширение файла: Information Management System, Intermediate Maintenance Standards36) Яхтенный спорт: International Measurement System37) Чат: If Memory Serves38) NYSE. Morgan Stanley Dean Witter39) Музеи: Institute of Museum Services -
31 power
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32 strength
<qualit.mat> (tensile, compressive; stress at which a material ruptures or fails) ■ Festigkeit f -
33 shake-up
familiar (of company, organization) remaniement m, restructuration fUser companies must speak out to safeguard their interests ahead of an expected shake-up in the software industry, an analyst has warned. Research published last week by UK research firm Xephon predicts a wave of acquisitions over the next few months. This will see larger IT suppliers fighting to acquire small, innovative software companies in a bid to boost flagging revenues.
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34 Citroën
One of France's three major brands of car. Citroën is now part of PSA, the Peugeot-Citroën group. the company was particularly famous in the 1960s and 1970s for its idiosyncratic and innovative models, such as the iconic 2CV or " Deux Chevaux", the most basic production car ever mass-produced, or the aerodynamic DS (Déesse), one of the most comfortable cars ever produced, on account of its air-suspension.Dictionnaire Français-Anglais. Agriculture Biologique > Citroën
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35 Breguet, Louis
SUBJECT AREA: Aerospace[br]b. 2 January 1880 Paris, Franced. 4 May 1955 Paris, France[br]French aviation pioneer who built a helicopter in 1907 and designed many successful aircraft.[br]The Breguet family had been manufacturing fine clocks since before the French Revolution, but Louis Breguet and his brother Jacques used their mechanical skills to produce a helicopter, or "gyroplane" as they named it. It was a complex machine with four biplane rotors (i.e. thirty-two lifting surfaces). Louis Breguet had carried out many tests to determine the most suitable rotor design. The Breguet brothers were assisted by Professor Charles Richet and the Breguet-Richet No. 1 was tested in September 1907 when it succeeded in lifting itself, and its pilot, to a height of 1.5 metres. Unfortunately, the gyroplane was rather unstable and four helpers had to steady it; consequently, the flight did not qualify as a "free" flight. This was achieved two months later, also in France, by Paul Cornu who made a 20-second free flight.Louis Breguet turned his attention to aeroplane design and produced a tractor biplane when most other biplanes followed the Wright brothers' layout with a forward elevator and pusher propeller. The Breguet I made quite an impression at the 1909 Reims meeting, but the Breguet IV created a world record the following year by carrying six people. During the First World War the Breguet Type 14 bomber was widely used by French and American squadrons. Between the First and Second World Wars a wide variety of designs were produced, including flying boats and another helicopter, the Breguet- Dorand Gyroplane which flew for over one hour in 1936. The Breguet company survived World War II and in the late 1940s developed a successful four-engined airliner/transport, the Deux-Ponts, which had a bulbous double-deck fuselage.Breguet was an innovative designer, although his designs were functional rather than elegant. He was an early advocate of metal construction and developed an oleo- (oil-spring) undercarriage leg.[br]Bibliography1925, Le Vol à voile dynamique des oiseaux. Analyse des effets des pulsations du vent sur la résultante aérodynamique moyenne d'un planeur, Paris.Further ReadingP.Faure, 1938, Louis Breguet, Paris (biography).C.H.Gibbs-Smith, 1965, The Invention of the Aeroplane 1799–1909, London (provides a careful analysis of Breguet's early aircraft).JDS -
36 Mudge, Thomas
SUBJECT AREA: Horology[br]b. 1715 Exeter, Englandd. 14 November 1794 Walworth, England[br]English clock-and watchmaker who invented the lever escapement that was ultimately used in all mechanical watches.[br]Thomas Mudge was the son of a clergyman and schoolmaster who, recognizing his son's mechanical aptitude, apprenticed him to the eminent London clock-and watchmaker George Graham. Mudge became free of the Clockmakers' Company in 1738 and set up on his own account after Graham's death in 1751. Around 1755 he formed a partnership with William Dutton, another apprentice of Graham. The firm produced conventional clocks and watches of excellent quality, but Mudge had also established a reputation for making highly innovative individual pieces. The most significant of these was the watch with a detached-lever escapement that he completed in 1770, although the idea had occurred to him as early as 1754. This watch was purchased by George III for Queen Charlotte and is still in the Royal Collection. Shortly afterwards Mudge moved to Plymouth, to devote his time to the perfection of the marine chronometer, leaving the London business in the hands of Dutton. The chronometers he produced were comparable in performance to those of John Harrison, but like them they were too complicated and expensive to be produced in quantity.Mudge's patron, Count Bruhl, recognized the potential of the detached-lever escapement, but Mudge was too involved with his marine chronometers to make a watch for him. He did, however, provide Bruhl with a large-scale model of his escapement, from which the Swiss expatriate Josiah Emery was able to make a watch in 1782. Over the next decade Emery made a limited number of similar watches for wealthy clients, and it was the performance of these watches that demonstrated the worth of the escapement. The detached-lever escapement took some time to be adopted universally, but this was facilitated in the nineteenth century by the development of a cheaper form, the pin lever.By the end of the century the detached-lever escapement was used in one form or another in practically all mechanical watches and portable clocks. If a watch is to be a good timekeeper the balance must be free to swing with as little interference as possible from the escapement. In this respect the cylinder escapement is an improvement on the verge, although it still exerts a frictional force on the balance. The lever escapement is a further improvement because it detaches itself from the balance after delivering the impulse which keeps it oscillating.[br]Principal Honours and DistinctionsClockmaker to George III 1776.Further ReadingT.Mudge, Jr, 1799, A Description with Plates of the Time-Keeper Invented by the Late Mr. Thomas Mudge, London (contains a tract written by his father and the text of his letters to Count Bruhl).C.Clutton and G.Daniels, 1986, Watches, 4th edn, London (provides further biographical information and a good account of the history of the lever watch).R.Good, 1978, Britten's Watch \& Clock Maker's Handbook Dictionary and Guide, 16th edn, London, pp. 190–200 (provides a good technical description of Mudge's lever escapement and its later development).DV -
37 Otis, Elijah Graves
SUBJECT AREA: Architecture and building[br]b. 3 August 1811 Halifax, Vermont, USAd. 8 April 1861 Yonkers, New York, USA[br]American mechanic and inventor of the safety passenger elevator.[br]Otis was educated in public schools and worked in a variety of jobs in the trucking and construction industries as well as in a machine shop, a carriage makers, a grist mill, and a saw mill and in a bedstead factory. It was when supervisor of construction of a new bedstead factory at Yonkers in 1852 that he developed the innovative safety features of an elevator that was to be the foundation of his later success. If the ropes or cables of a hoist should break, springs would force pawls on the lift cage to engage the ratcheted guide rails fitted into the sides of the shaft and so stop the lift. In 1853 he was planning to leave his job to join the California Gold Rush but representatives of two New York City firms who had seen his Safety Elevator and were impressed with the safety devices requested that he make them replicas. He purchased space in the Yonkers plant and began manufacture of the lifts. Demand was small at first until in 1854 he exhibited at the American Institute Fair in New York City with an impressive performance. Standing on top of the lift cage, he ordered the rope supporting it to be cut. The safety pawls engaged and the cage stopped its downward movement. From then on orders gradually increased and in 1857 he installed the first safety lift for passengers in the Haughtwout Store in New York City. The invention immediately became popular and started a revolution in architecture and the construction industry, leading to the design and building of skyscrapers, as previously buildings were limited to six or seven storeys, because of the stairs people had to climb. Otis patented several other devices, the most important of which was for a steam elevator which established the future of the Otis Elevator Company. He died at Yonkers in 1861, leaving his business to his sons.[br]Further ReadingScribner's and Webster's Dictionaries of Biography.IMcN / DY -
38 Reichenbach, Georg Friedrich von
SUBJECT AREA: Mechanical, pneumatic and hydraulic engineering, Photography, film and optics, Public utilities[br]b. 24 August 1772 Durlach, Baden, Germanyd. 21 May 1826 Munich, Germany[br]German engineer.[br]While he was attending the Military School at Mannheim, Reichenbach drew attention to himself due to the mathematical instruments that he had designed. On the recommendation of Count Rumford in Munich, the Bavarian government financed a two-year stay in Britain so that Reichenbach could become acquainted with modern mechanical engineering. He returned to Mannheim in 1793, and during the Napoleonic Wars he was involved in the manufacture of arms. In Munich, where he was in the service of the Bavarian state from 1796, he started producing precision instruments in his own time. His basic invention was the design of a dividing machine for circles, produced at the end of the eighteenth century. The astronomic and geodetic instruments he produced excelled all the others for their precision. His telescopes in particular, being perfect in use and of solid construction, soon brought him an international reputation. They were manufactured at the MathematicMechanical Institute, which he had jointly founded with Joseph Utzschneider and Joseph Liebherr in 1804 and which became a renowned training establishment. The glasses and lenses were produced by Joseph Fraunhofer who joined the company in 1807.In the same year he was put in charge of the technical reorganization of the salt-works at Reichenhall. After he had finished the brine-transport line from Reichenhall to Traunstein in 1810, he started on the one from Berchtesgaden to Reichenhall which was an extremely difficult task because of the mountainous area that had to be crossed. As water was the only source of energy available he decided to use water-column engines for pumping the brine in the pipes of both lines. Such devices had been in use for pumping purposes in different mining areas since the middle of the eighteenth century. Reichenbach knew about the one constructed by Joseph Karl Hell in Slovakia, which in principle had just been a simple piston-pump driven by water which did not work satisfactorily. Instead he constructed a really effective double-action water-column engine; this was a short time after Richard Trevithick had constructed a similar machine in England. For the second line he improved the system and built a single-action pump. All the parts of it were made of metal, which made them easy to produce, and the pumps proved to be extremely reliable, working for over 100 years.At the official opening of the line in 1817 the Bavarian king rewarded him generously. He remained in the state's service, becoming head of the department for roads and waterways in 1820, and he contributed to the development of Bavarian industry as well as the public infrastructure in many ways as a result of his mechanical skill and his innovative engineering mind.[br]Further ReadingBauernfeind, "Georg von Reichenbach" Allgemeine deutsche Biographie 27:656–67 (a reliable nineteenth-century account).W.Dyck, 1912, Georg v. Reichenbach, Munich.K.Matschoss, 1941, Grosse Ingenieure, Munich and Berlin, 3rd edn. 121–32 (a concise description of his achievements in the development of optical instruments and engineering).WKBiographical history of technology > Reichenbach, Georg Friedrich von
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