-
121 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
122 mass
1. сущ.1) общ. масса, большое количество2) соц. народная масса, широкие массы, населениеSee:mass consciousness, mass consumption, mass culture, mass customization, mass higher education, mass media vehicle, mass medium, mass political party, mass production, mass public, mass society, massification3) соц. масса, толпа (случайная и непрочная совокупность людей, объединенная единым интересом только в данном времени и месте)Syn:2. гл.общ. накапливать3. прил.1) общ. массовый, широкий, многочисленныйSee:2) общ. общий, рассматриваемый в целомSyn:* * *. выражение количества поставляемого или предлагаемого к поставке товара; измеряется, как правило, в единицах метрической системы мер - тоннах, центнерах, килограммах (до недавнего времени в международной торговле широко практиковались такие единицы как длинная тонна, английский центнерб, английский фунт, унция и др., принадлежащие англо-американской системе). . Словарь экономических терминов 1 . -
123 input
1) ввод
2) вохдный
3) забираемый
4) приход
5) воздействие входное
6) входной сигнал
7) затраты на производстве
8) затрата
9) затрачиваемый
10) исходный
11) поглощение
12) подача
13) потребление
14) вводимый
15) сообщаемый
16) поступающий
17) доставляемый
– complementing input
– data input
– energy input
– floating input
– heat input
– input action
– input admittance
– input alphabet
– input amplifier
– input analysis
– input capacitance
– input characteristic
– input circuit
– input conductance
– input coordinate
– input current
– input data
– input device
– input digit
– input element
– input equation
– input immittance
– input impedance
– input information
– input inversion
– input language
– input limiter
– input line
– input medium
– input parameter
– input power
– input process
– input pulse
– input punch
– input quantity
– input rearrangement
– input register
– input resistance
– input resonator
– input shaft
– input signal
– input stage
– input tape
– input transformer
– input unit
– input variable
– input vector
– input voltage
– input weights
– input well
– manual input
– microphone input
– power input
– program input
– punched car input
– random input
– step input
– sync input
– test input
– trial input
– vocal input
– voice input
input capacitance increase — <electr.> эффект Миллера
input space approach — <comput.> метод пространств входных массивов
optimizing input drive — <metal.> задатчик входа
-
124 control
1) управление2) контроль, проверкаАнгло-русский словарь по компьютерной безопасности > control
-
125 exchange
1. n1) обмен; мена; замена2) pl товарообмен3) биржа4) иностранная валюта; девизы•- American Stock Exchangeto hold exchanges with smb — проводить обмен с кем-л.
- amicable exchange of views
- angry exchanges between smb
- animated exchange
- artillery exchange
- available supplies of foreign exchange
- bellicose exchange of threats
- bill of exchange
- bitter exchange
- commodity exchange
- comprehensive exchange of opinions
- corn exchange
- cultural exchanges
- employment exchange
- exchange is falling
- exchange is rising
- exchange is steady
- exchange of awards
- exchange of civilities
- exchange of courtesies
- exchange of day
- exchange of decorations
- exchange of diplomatic missions
- exchange of experience
- exchange of goods by barter
- exchange of greetings
- exchange of information
- exchange of instruments of ratification
- exchange of letters
- exchange of lists of prisoners
- exchange of notes
- exchange of official visits
- exchange of pleasantries
- exchange of ratifications
- exchange of services
- exchange of students
- exchange of toasts
- exchange of views
- exchange of written representations and arguments
- fall in exchange
- favorable exchange
- foreign exchange
- Foreign Stock Exchange
- frank exchange of views
- freely convertible exchange
- fruitful exchange
- full exchange of views
- goods exchange
- heated exchange
- humanitarian exchanges
- in exchange for
- inequitable exchange
- international exchange
- international petroleum exchange
- labor exchange
- lively exchanges of views
- London Mercantile Exchange
- London Stock Exchange
- loss or gain on exchange
- medium of exchange
- mercantile exchange
- metal exchange
- mutually-beneficial exchange
- noisy exchanges in Parliament
- nominal exchange
- nonequivalent exchange
- official exchange
- open exchange - pegged exchange
- people-to-people exchange
- petroleum exchange
- produce exchange
- profitable rate of exchange
- reciprocal exchange
- remarkable frank exchange
- robust exchange of views
- scientific exchange
- seismic data exchange
- sharp exchange between smb - there has been good exchange
- through the diplomatic exchange of written communications
- traditional trade exchanges
- unequal exchange
- useful exchange
- variable exchange
- verbal exchanges
- vigorous exchanges 2. v -
126 unit
1) единица, число 1 ( наименьшее положительное целое число)2) единица (физической) величины; единица измерения ( величины)3) элемент; компонент4) нейрон5) блок; узел; модуль; секция; звено6) прибор; устройство7) аппарат; установка•- unit under test
- abrasive-cleaning unit
- absolute units
- acknowledgement signal unit
- acoustic units
- allocation unit
- angle-tracking unit
- Ångström unit
- answer-back unit
- answering unit
- antenna coupler unit
- anticoincidence unit
- arbitrary unit
- arithmetic unit
- arithmetic and logic unit
- assembly unit
- associative unit
- attached unit
- audio processing unit
- audio-response unit
- automatic calling unit
- automatic lock-on unit
- automatic range tracking unit
- auxiliary power unit
- balanced-armature unit
- balancing unit
- base station unit
- base station control unit
- basic display unit
- basic measurement unit
- basic processing unit
- beam steering unit
- best matching unit
- bistable unit
- break-contact unit
- bubble unit
- bubble storage unit
- buffer unit
- bus interface unit
- camera control unit
- capacitor-resistor unit
- card punch unit
- card punching unit
- card-reader unit
- cassette unit
- central processing unit
- certificate signing unit
- CGS units
- changeover-contact unit
- channel unit
- channel service unit
- channel service unit/digital service unit
- chrominance unit
- clock unit
- cluster unit
- coefficient unit
- coil-spring reverberation unit
- coincidence unit
- communications control unit
- competitive unit
- computer interface unit
- connectionist unit
- control unit
- control-display unit
- converter unit
- conveyorized drying unit
- crosstalk unit
- curve scanning unit
- data unit
- data-acquisition unit
- data-adapter unit
- data-collection unit
- data encryption unit
- data-handling unit
- data transfer unit
- delay unit
- derived units
- developer unit
- dialing unit
- differentiating unit
- digital reverberation-echo unit
- digital service unit
- digital storage unit
- discrete unit
- disk unit
- display unit
- driver unit
- dual processing unit
- electron unit
- ENIGMA duration unit
- ENIGMA virtual page unit
- execution unit
- expansion unit
- experimental unit
- failed unit
- failure unit
- fixed-head disk unit
- floating-point processing unit
- forming unit
- frequency identification unit
- fuel-cell unit
- function unit
- fundamental units
- GeForce graphics processing unit
- geometrical unit
- graphics processing unit
- hidden unit
- hidden-layer unit
- Horner unit
- imaginary unit
- inductive energy storage unit
- inertial measurement unit
- information unit
- in-order retirement unit
- input unit
- input/output unit
- inquiry unit
- instruction unit
- instruction fetch unit
- integrating unit
- interface unit
- internetwork unit
- interrogating unit
- I/O control unit
- LAN access unit
- language unit
- line terminal unit
- logical unit
- magnetic-core storage unit
- magnetic tape unit
- mains unit
- make-contact unit
- matching unit
- matrix unit
- maximum transmission unit
- measurement unit
- medium attachment unit
- memory unit
- memory management unit
- microcontrol unit
- microprocessing unit
- microprocessor unit
- microprocessor control unit
- microprocessor-controlled unit
- microprogrammed unit
- MKS units
- mobile TV unit
- modular unit
- motor unit
- movable-head disk unit
- multiple unit
- multiplier unit
- multiply/accumulate unit
- multipoint control unit
- multistation access unit
- near-eye unit
- nerve unit
- network interface unit
- neural-like unit
- neuromotor unit
- numeric processing unit
- observation unit
- off-line unit
- on-line unit
- orderwire unit
- output unit
- paged memory management unit
- parallel arithmetic unit
- perceptual unit
- peripheral unit
- peripheral interface unit
- peripheral processing unit
- permanent storage unit
- piezoelectric-crystal unit
- pluggable unit
- plug-in unit
- processing unit
- processor unit
- producer's desk unit
- program-control unit
- protected data unit
- protocol data unit
- prototype unit
- quartz-crystal unit
- radio channel unit
- random-access storage unit
- reader unit
- read-write unit
- receptor unit
- recording unit
- register, arithmetic and logic unit
- reproducing unit
- reserve unit
- resistor-capacitor unit
- response unit
- reverberation unit
- sample unit
- sampling unit
- satellite delay compensation unit
- secure access unit
- secure telephone unit
- self-contained unit
- semantic unit
- sensory unit
- serial arithmetic unit
- service unit
- service protocol unit
- shaker unit
- SI units
- six-head tape-loop echo-reverberation unit
- slide unit
- spare unit
- standby unit
- start unit
- stop unit
- storage unit
- summing unit
- system processing unit
- tape unit
- telecine unit
- terminal unit
- terminal-control unit
- terminal-interchange unit
- time-base unit
- time processor unit
- timing unit
- traffic unit
- translation unit
- transmission control unit
- trichromatic unit
- tuning unit
- turntable unit
- ultimate sampling unit
- visual display unit
- voice-response unit
- volume unit
- winning unit
- wire-stripping unit
- word-processing unit
- writing unit -
127 rate
1) скорость; частота; интенсивность2) степень3) масштаб4) размер || измерять5) отношение; пропорция6) производительность; объём выпуска7) расход8) сорт; разряд; класс || классифицировать9) норма; тариф; расценка || нормировать10) оценка || оценивать11) режим работы12) сила тока, величина тока (напр. в батарее)•- accident rate
- adaptive feed rate
- approach rate
- assessed failure rate
- average rate
- band rate
- breakdown rate
- broaching rate
- build rate
- burden rate
- capacity rate
- charge rate
- closely controlled feed rate
- communications rate
- compression rate
- conservative feed rate
- control rate
- controlled rate
- copying rate
- count rate
- coverage rate
- cradle roll rate
- creep rate
- critical rate of rise
- cross travel rate
- cutter wear rate
- cutting feed rate
- cutting rate
- cycle rate
- data processing rate
- data transfer rate
- data transmission rate
- deceleration rate
- delivery rate
- departure rate
- discharge rate
- downtime rate
- drilling rate
- drive feed rate
- energy fluence rate
- extrapolated failure rate
- failure rate
- fast axis traverse rate
- fast metal-removal rate
- fast traverse rate
- fatality rate
- feed rate
- feed-up rate
- fine feed rate
- fingertip control feed rate
- finish feed rate
- fixed-time production rate
- flow delivery rate
- flow rate
- fluence rate
- foot per minute rate
- FPR rate
- gear reduction rate
- given rate
- grinding rate
- hardening rate
- heat rate
- heat transfer rate
- high-power beam cladding rate
- hour rate
- hourly machine rate
- hourly manufacturing rate
- hourly rate
- incorrect infeed rate
- infeed rate
- information rate
- input flow rate
- integral action rate
- inventory turnover rate
- job rate
- joint rate
- labor rates
- load rate
- machine hour rate per annum
- machine tool utilization rate
- machine utilization rate
- machining feed rate
- machining rate
- man-hour per piece rate
- man-hour rate
- manufacturing rate
- material removal rate
- maximum average-output-torque stepping rate
- maximum pulse rate
- maximum-stepping rate
- measurement rate
- medium feed rate
- memory rate
- metal-removal rate
- metering rate
- milling rate
- net working rate
- operation rate
- optimal feed rate
- output rate
- perforation rate
- performance rate
- picking rate
- piece-work rate
- plunge rate
- positioning rate
- predicted failure rate
- probability rate
- probing feed rate
- process rate
- processing rate
- production rate
- productivity rate of return
- productivity rate
- programmed feed rate
- proper feed rate
- pulse rate
- pulse repetition rate
- pump delivery rate
- pumping rate
- quench rate
- quenching rate
- ramp-down rate
- ramp-up rate
- rapid air cut feed rate
- rapid approach rate
- rapid return rate
- rate of action
- rate of beam alloying
- rate of change of temperature
- rate of change
- rate of equipment use
- rate of flow of electrons
- rate of flushing the gap
- rate of inherent regulation
- rate of rise of on-state current
- rate of rise
- rate of rotation
- rate of self-regulation
- rate of speed
- rate of travel
- rate of turn
- rate of work
- reading rate
- reaming rate
- recovery rate
- recurrence rate
- reduction rate
- refresh rate
- reject rate
- removal rate
- repetition rate
- reset rate
- return rate
- revolution rate
- rework rate
- rigid production rate
- sample rate
- sampling rate
- saving rate
- sawing rate
- scrap rate
- self-regulation rate
- servo update rate
- slew rate
- slow rate of wear
- specific metal removal rate
- specific removal rate
- spindle axis feed rate
- spring rate
- standard production rate
- stated cutting rate
- stock removal rate
- stock turnover rate
- strain rate
- taper rate
- tapping rate
- throughput rate
- time rate of change
- time-varying rate
- tool feed rate
- tool wear rate
- tool-to-tool change rate
- top feed rate
- traverse feed rate
- traverse rate
- turning rate
- turnover rate
- update rate
- utilization rate
- volume flow rate
- volumetric flow rate
- voluntary production rate
- wear rate
- wetting rate
- wheel removal rate
- work rate
- working rate
- X-axis feed rate
- yield rateEnglish-Russian dictionary of mechanical engineering and automation > rate
-
128 user
в соч.- end user- high-level user
- information user
- low-level user
- medium-level user
- NC user
- non-NC userEnglish-Russian dictionary of mechanical engineering and automation > user
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