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61 service
I1. [ʹsɜ:vıs] n1. услужениеdomestic service - домашняя работа, обязанности слуги
to be in (smb.'s) service - быть слугой, служить (у кого-л.)
to go into /to, out to/ service - пойти в прислуги
to take service with smb. - поступать к кому-л. в прислуги
to take smb. into one's service - нанимать кого-л., брать в услужение кого-л.
last week the cook left our service - на прошлой неделе от нас ушла кухарка
2. 1) работаhard [disagreeable, fatiguing] service - тяжёлая [неприятная, утомительная] работа
to be out of service - быть без работы /без места/
to reward smb. for his good [for his long] service - награждать кого-л. за хорошую [за долгую] службу
to send smb. off on special service - послать кого-л. со специальным заданием
he gives good service - он хорошо работает, он отличный работник
2) рабочий стаж, срок службы3. государственная службаthe Civil Service - государственная /гражданская/ служба
to be in the Civil Service - быть на гражданской /на государственной/ службе
the diplomatic service, амер. Foreign Service - дипломатическая служба
on His [on Her] Majesty's Service - (сокр. O.H.M.S.) на службе его [её] величества ( форма франкирования официальной переписки)
4. 1) учреждение ( ведающее специальной отраслью работы)administrative services - административный отдел ( секретариата ООН); административные службы
2) службаtelegraph [postal, telephone] service - телеграфная [почтовая, телефонная] связь
railway service, service of trains - железнодорожное сообщение
to restore normal train service - восстановить регулярное движение поездов
to operate regular services from A. to B. - установить регулярные рейсы между А. и Б.
3) обслуживание, сервисgood [bad] service at a hotel [at a restaurant] - хорошее [плохое] обслуживание в гостинице [в ресторане]
4) сфера услуг; обслуживание населения; служба быта, сервисservice workers - работники, занятые в сфере обслуживания (продавцы, парикмахеры, официанты и т. п.)
5) библиотечное обслуживание (тж. service to readers)5. военная службаNational Service см. national II 1
Selective Service - амер. воинская повинность для отдельных граждан ( по отбору)
active service, service with the colours - действительная военная служба
to be called up for active service - быть призванным на действительную военную службу
length /period/ of service - срок военной службы
to be dismissed /discharged/ from the service - быть уволенным с военной службы
service ashore - мор. береговая служба
examination service - мор. брандвахтенная /досмотровая/ служба
daily service - мор. служба корабельных нарядов
6. воен. вид вооружённых сил; род войскthe three services - the army, the navy, the aviation - три рода войск: сухопутные войска, военно-морской флот и военно-воздушные силы
what branch of the service do you expect to enter? - в какой род войск вы будете зачислены?
7. 1) услуга, одолжение; помощьto be at smb.'s service - быть к чьим-л. услугам
I am [the house is] at your service - я [дом] к вашим услугам /в вашем распоряжении/
to be of service to smb. - быть кому-л. полезным, пригодиться кому-л., сослужить кому-л. службу
to do /to render/ smb. a (great) service - оказать кому-л. (большую) услугу
will you do me a service? - окажите мне услугу
what good services this pen has done me! - эта ручка мне хорошо послужила!
you do yourself no service by such replies - вы себе только вредите такими ответами
he didn't need the services of an interpreter - он не нуждался в услугах /в помощи/ переводчика
in gratitude for your valuable services - в благодарность за ваши неоценимые услуги
the dictionary is of enormous service to students - этот словарь оказывает большую помощь учащимся
2) заслугаgreat [immense, important] services - большие [огромные, важные] заслуги
prominent [considerable] services to the State [to the cause of teaching and education] - выдающиеся [значительные] заслуги перед государством [в деле обучения и образования]
for smb.'s past services - за прошлые заслуги
8. 1) сервизdinner [tea, coffee] service - обеденный [чайный, кофейный] сервиз
2) прибор9. церк. богослужение, службаmorning [evening, Sunday] service - утренняя [вечерняя, воскресная] служба
memorial service - заупокойная служба, панихида
are you going to service? - ты идёшь в церковь?
10. подача мяча ( теннис)your service! - ваша подача!
strong [weak] service - сильная [слабая] подача
service ball - мяч, вводимый в игру с подачи
11. юр. исполнение постановления суда; вручение (повестки и т. п.); судебное извещениеservice of attachment - приведение в исполнение судебного постановления о взятии лица под стражу
12. с.-х. случка13. мор. клетневание14. тех. эксплуатацияa radio set with free 12 months service - радиоприёмник с гарантией на год
♢
to have seen service - быть в долгом употреблении, износитьсяmy overcoat has seen long service - моё пальто уже износилось /отслужило свой век/
his face has seen service - по его лицу видно, что он не молод /что он видал виды/
2. [ʹsɜ:vıs] a1. военный; относящийся к вооружённым силамservice call - уставной /служебный/ сигнал
service certificate - а) служебное удостоверение; б) свидетельство
service test - испытания в войсках, войсковые испытания
service troops - войска обслуживания; тыловые части и подразделения
service uniform /dress/ - повседневная форма одежды
2. служебныйservice call - служебный телефонный разговор (особ. междугородный)
service benefits - а) выходное пособие; б) воен. льготы и привилегии военнослужащих
service conditions - тех. условия эксплуатации /работы/
3. повседневный; прочный, ноский ( об одежде)4. обслуживающийservice trades - профессии, относящиеся к сфере обслуживания
3. [ʹsɜ:vıs] v1. обслуживать2. производить осмотр и текущий ремонтto service a car [a radio-set, a ship] - обслуживать автомобиль [радиоприёмник, корабль]
3. заправлять ( горючим)II [ʹsɜ:vıs] n бот.рябина домашняя ( Pyrus domestica)wild service - кустарник или невысокое дерево с горькими плодами
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62 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
63 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
64 IGS
1) Компьютерная техника: Interchange Group Separator2) Авиация: ILS guidance system3) Медицина: image-guided surgery, image-guided system, Imerslund-Grasbeck syndrome4) Американизм: International Gps Service5) Спорт: International Games System6) Военный термин: Image Generation System, Imperial General Staff имперский штаб СВ, Instrument Guiding System, Intermediate General Support, inertial guidance system, instrumentation ground system, internal gun system8) Химия: Insoluble Glue Substances9) Вычислительная техника: Interactive Graphic System, IBM Global Services (IBM)10) Нефть: Институт геологических наук (Великобритания; Institute of Geological Sciences)11) Космонавтика: International Geodynamics Service12) Транспорт: Instrument Guidance System13) Глоссарий компании Сахалин Энерджи: inert gas system14) Нефтегазовая техника Институт геологических наук Великобритании (Institute of Geological Sciences)15) Образование: Ipswich Grammar School16) Сетевые технологии: интерактивная графическая система17) Океанография: Inner Gulf Shelf, International Glaciological Society18) Макаров: Institute of Geological Sciences, interactive graphics19) Расширение файла: 2D or 3D CAD model Initial Graphics Exchange Specification format, Integrated Graphic System, Internet Go Server (Internet)20) Нефть и газ: integrated gathering station, СИГ, ИнтерГазСтрой -
65 EIG
1. electronic image generator - электронный генератор изображений;2. emitter identification guide - руководство по распознаванию источников радиоизлучения;3. exchange information group - группа информационного обмена -
66 Private
1. adjective1) (outside State system) privat; Privat[unterricht, -schule, -industrie, -klinik, -patient, -station usw.]a doctor working in private medicine — ein Arzt, der Privatpatienten hat
2) (belonging to individual, not public, not business) persönlich [Dinge]; nichtöffentlich [Versammlung, Sitzung]; privat [Telefongespräch, Schriftverkehr]; Privat[eigentum, -wagen, -flugzeug, -strand, -parkplatz, -leben, -konto]‘private’ — (on door) "Privat"; (in public building) "kein Zutritt"; (on private land) ‘Betreten verboten’
for [one's own] private use — für den persönlichen Gebrauch
3) (personal, affecting individual) persönlich [Meinung, Interesse, Überzeugung, Rache]; privat [Vereinbarung, Zweck]4) (not for public disclosure) geheim [Verhandlung, Geschäft, Tränen]; still [Gebet, Nachdenken, Grübeln]; persönlich [Gründe]; (confidential) vertraulich5) (secluded) still [Ort]; (undisturbed) ungestört2. nounprivate citizen or individual — Privatperson, die
1) (Brit. Mil.) einfacher Soldat2)in private — privat; in kleinem Kreis [feiern]; (confidentially) ganz im Vertrauen
* * *1. adjective1) (of, for, or belonging to, one person or group, not to the general public: The headmaster lives in a private apartment in the school; in my private (=personal) opinion; This information is to be kept strictly private; You shouldn't listen to private conversations.) privat2) (having no public or official position or rank: It is your duty as a private citizen to report this matter to the police.) Privat-...2. noun(in the army, an ordinary soldier, not an officer.) gewöhnlicher Soldat- academic.ru/58044/privacy">privacy- privately
- private enterprise
- private means
- in private* * *pri·vate[ˈpraɪvɪt, AM -vət]I. adj\private initiative/life Privatinitiative f/-leben nt\private joke Insiderwitz m famto speak in some \private language in seiner eigenen Sprache redensb's \private opinion jds persönliche Meinung\private papers persönliche Papiere\private beach/club/collection Privatstrand m/-klub m/-sammlung f\private function Privatveranstaltung f, private Feier\private funeral Beerdigung f in aller Stille\private land Privatgrund m\private wedding ceremony Hochzeitsfeier f im engsten Familienkreis3. (confidential) vertraulichto keep sth \private etw für sich akk behalten4. (not social) zurückhaltend, introvertiert\private business Privatwirtschaft f\private financing Privatfinanzierung f\private funds private Gelder\private hospital Privatklinik f7. (not as official)as a \private person als PrivatpersonII. n▪ \privates pl Geschlechtsteile pl* * *['praIvɪt]1. adj1) privat; (= personal) letter, reasons persönlich, privat; (= confidential) matter, affair vertraulich; conversation, meeting, interview privat, vertraulich; (= secluded) place abgelegen; dining room separat; (= not public) funeral, wedding im engsten Kreis; hearing, sitting nicht öffentlich, nichtöffentlichit's just a private joke between us —
no private jokes! — lass uns auch mitlachen!
he acted in a private capacity — er handelte als Privatperson
2)private law — Privatrecht nt
private limited company — ≈ Aktiengesellschaft f (die nicht an der Börse notiert ist)
private pupil — Privatschüler(in) m(f)
private tutor — Privatlehrer(in) m(f)
2. nprivate first class (US) — Obergefreite(r) mf
2) pl (= genitals) Geschlechtsteile pl3)in private — privat; (Jur) unter Ausschluss der Öffentlichkeit
* * ** * *1. adjective1) (outside State system) privat; Privat[unterricht, -schule, -industrie, -klinik, -patient, -station usw.]a doctor working in private medicine — ein Arzt, der Privatpatienten hat
2) (belonging to individual, not public, not business) persönlich [Dinge]; nichtöffentlich [Versammlung, Sitzung]; privat [Telefongespräch, Schriftverkehr]; Privat[eigentum, -wagen, -flugzeug, -strand, -parkplatz, -leben, -konto]‘private’ — (on door) "Privat"; (in public building) "kein Zutritt"; (on private land) ‘Betreten verboten’
for [one's own] private use — für den persönlichen Gebrauch
3) (personal, affecting individual) persönlich [Meinung, Interesse, Überzeugung, Rache]; privat [Vereinbarung, Zweck]4) (not for public disclosure) geheim [Verhandlung, Geschäft, Tränen]; still [Gebet, Nachdenken, Grübeln]; persönlich [Gründe]; (confidential) vertraulich5) (secluded) still [Ort]; (undisturbed) ungestört2. nounprivate citizen or individual — Privatperson, die
1) (Brit. Mil.) einfacher Soldat2)in private — privat; in kleinem Kreis [feiern]; (confidentially) ganz im Vertrauen
* * *(military) n.nicht öffentlich adj.persönlich adj.privat adj. -
67 private
1. adjective1) (outside State system) privat; Privat[unterricht, -schule, -industrie, -klinik, -patient, -station usw.]a doctor working in private medicine — ein Arzt, der Privatpatienten hat
2) (belonging to individual, not public, not business) persönlich [Dinge]; nichtöffentlich [Versammlung, Sitzung]; privat [Telefongespräch, Schriftverkehr]; Privat[eigentum, -wagen, -flugzeug, -strand, -parkplatz, -leben, -konto]‘private’ — (on door) "Privat"; (in public building) "kein Zutritt"; (on private land) ‘Betreten verboten’
for [one's own] private use — für den persönlichen Gebrauch
3) (personal, affecting individual) persönlich [Meinung, Interesse, Überzeugung, Rache]; privat [Vereinbarung, Zweck]4) (not for public disclosure) geheim [Verhandlung, Geschäft, Tränen]; still [Gebet, Nachdenken, Grübeln]; persönlich [Gründe]; (confidential) vertraulich5) (secluded) still [Ort]; (undisturbed) ungestört2. nounprivate citizen or individual — Privatperson, die
1) (Brit. Mil.) einfacher Soldat2)in private — privat; in kleinem Kreis [feiern]; (confidentially) ganz im Vertrauen
* * *1. adjective1) (of, for, or belonging to, one person or group, not to the general public: The headmaster lives in a private apartment in the school; in my private (=personal) opinion; This information is to be kept strictly private; You shouldn't listen to private conversations.) privat2) (having no public or official position or rank: It is your duty as a private citizen to report this matter to the police.) Privat-...2. noun(in the army, an ordinary soldier, not an officer.) gewöhnlicher Soldat- academic.ru/58044/privacy">privacy- privately
- private enterprise
- private means
- in private* * *pri·vate[ˈpraɪvɪt, AM -vət]I. adj\private initiative/life Privatinitiative f/-leben nt\private joke Insiderwitz m famto speak in some \private language in seiner eigenen Sprache redensb's \private opinion jds persönliche Meinung\private papers persönliche Papiere\private beach/club/collection Privatstrand m/-klub m/-sammlung f\private function Privatveranstaltung f, private Feier\private funeral Beerdigung f in aller Stille\private land Privatgrund m\private wedding ceremony Hochzeitsfeier f im engsten Familienkreis3. (confidential) vertraulichto keep sth \private etw für sich akk behalten4. (not social) zurückhaltend, introvertiert\private business Privatwirtschaft f\private financing Privatfinanzierung f\private funds private Gelder\private hospital Privatklinik f7. (not as official)as a \private person als PrivatpersonII. n▪ \privates pl Geschlechtsteile pl* * *['praIvɪt]1. adj1) privat; (= personal) letter, reasons persönlich, privat; (= confidential) matter, affair vertraulich; conversation, meeting, interview privat, vertraulich; (= secluded) place abgelegen; dining room separat; (= not public) funeral, wedding im engsten Kreis; hearing, sitting nicht öffentlich, nichtöffentlichit's just a private joke between us —
no private jokes! — lass uns auch mitlachen!
he acted in a private capacity — er handelte als Privatperson
2)private law — Privatrecht nt
private limited company — ≈ Aktiengesellschaft f (die nicht an der Börse notiert ist)
private pupil — Privatschüler(in) m(f)
private tutor — Privatlehrer(in) m(f)
2. nprivate first class (US) — Obergefreite(r) mf
2) pl (= genitals) Geschlechtsteile pl3)in private — privat; (Jur) unter Ausschluss der Öffentlichkeit
* * *private [ˈpraıvıt]1. privat, Privat…, eigen(er, e, es), Eigen…, persönlich:private account Privatkonto n;private army Privatarmee f;private audience Privataudienz f;private citizen Privatperson f;private collection Privatsammlung f;private consumer Privatverbraucher(in);private consumption Eigenverbrauch m;private gentleman Privatier m;private health insurance private Krankenversicherung;have private health insurance privat versichert sein;private liability persönliche Haftung;private life Privatleben n;private person Privatperson f;private secretary Privatsekretär(in);2. privat, nicht öffentlich:at private sale unter der Hand (verkauft etc);private beach eigener Strand (eines Hotels);a) JUR privatrechtliche Körperschaft,b) WIRTSCH US Gesellschaft f mit beschränkter Haftung;private enterprise privates Unternehmertum, Privatwirtschaft f;private firm Einzelfirma f;private road Privatweg m;private school Privatschule f;3. be a very private person sehr zurückgezogen leben;wish to be private den Wunsch haben, (für sich) allein zu sein oder nicht gestört zu werden;private prayer stilles Gebet4. privat, der Öffentlichkeit nicht bekannt, nicht für die Öffentlichkeit bestimmt:a) private Gründe,b) Hintergründe5. geheim:keep sth private etwas geheim halten oder vertraulich behandeln;private negotiations geheime Verhandlungen;private parts → B 26. vertraulich (Informationen etc):this is for your private ear dies sage ich Ihnen ganz im Vertrauen;be private to sth in etwas eingeweiht sein, über etwas Bescheid wissen9. JUR außergerichtlich:private arrangement gütlicher VergleichB s1. MIL (einfacher) Soldat:2. pl Geschlechtsteile pl3. in privatea) im Privatleben, privat,b) insgeheim,c) unter vier Augen,d) in privatem Kreis,e) unter Ausschluss der Öffentlichkeitpriv. abk1. private priv.* * *1. adjective1) (outside State system) privat; Privat[unterricht, -schule, -industrie, -klinik, -patient, -station usw.]a doctor working in private medicine — ein Arzt, der Privatpatienten hat
2) (belonging to individual, not public, not business) persönlich [Dinge]; nichtöffentlich [Versammlung, Sitzung]; privat [Telefongespräch, Schriftverkehr]; Privat[eigentum, -wagen, -flugzeug, -strand, -parkplatz, -leben, -konto]‘private’ — (on door) "Privat"; (in public building) "kein Zutritt"; (on private land) ‘Betreten verboten’
for [one's own] private use — für den persönlichen Gebrauch
3) (personal, affecting individual) persönlich [Meinung, Interesse, Überzeugung, Rache]; privat [Vereinbarung, Zweck]4) (not for public disclosure) geheim [Verhandlung, Geschäft, Tränen]; still [Gebet, Nachdenken, Grübeln]; persönlich [Gründe]; (confidential) vertraulich5) (secluded) still [Ort]; (undisturbed) ungestört2. nounprivate citizen or individual — Privatperson, die
1) (Brit. Mil.) einfacher Soldat2)in private — privat; in kleinem Kreis [feiern]; (confidentially) ganz im Vertrauen
* * *(military) n.nicht öffentlich adj.persönlich adj.privat adj. -
68 in
[ɪn] prepthe butter is \in the fridge die Butter ist im Kühlschrank;they live \in a cottage sie wohnen in einer Hütte;to be \in bed im Bett sein;to ride \in a car [im] Auto fahren;he likes swimming \in lakes er schwimmt gerne in Seen;it was covered \in dirt es war mit Schmutz überzogen;to lie \in the sun in der Sonne baden [o liegen];to find information \in the internet Informationen im Internet finden;she has over $100,000 \in a savings account sie hat über $100.000 auf einem Sparkonto;I've got a pain \in my back ich habe Schmerzen im Rücken;\in sb's head in jds Kopf;I never know what's going on \in her head ich weiß nie, was in ihrem Kopf vorgeht;to be \in hospital im Krankenhaus sein;to be \in and out of sth immer wieder in etw dat sein;she's been \in and out of hospitals ever since the accident sie war seit dem Unfall immer wieder im Krankenhausthere are several gangs \in my neighbourhood in meiner Umgebung gab es mehrere Gangs;down below \in the valley unten im Tal;I got stuck \in a traffic jam ich bin in einen Stau gekommen;to stand \in the road auf der Straße sehen;the ducks swam \in the pond die Enten schwammen im Teich;I live \in New York ich lebe in New York;to look at oneself \in the mirror sich akk im Spiegel betrachten;\in the middle of sth in der Mitte von etw dat\in the window im Fenster;the lady stood \in the doorway die Frau stand im Eingangto get \in the car ins Auto steigen;I just put too much milk \in my coffee ich habe zu viel Milch in meinen Kaffee getan;they decided to invest their savings \in stocks sie entschieden sich dazu, ihre Ersparnisse in Aktien anzulegen;to invest \in the future in die Zukunft investieren5) (Am) (at) auf +dat;is Erika still \in school? ist Erika noch auf der Schule?;Boris is \in college Boris ist auf dem Collegewho's the woman \in that painting? wer ist die Frau auf diesem Bild?;he was singer \in a band er war Sänger in einer Band;over 20 horses were \in the race an dem Rennen nahmen 20 Pferde teil;he looked for her face \in the crowd er suchte ihre Gesicht in der Menge;these themes can often be found \in Schiller diese Themen kommen bei Schiller oft vor;what do you look for \in a relationship? was erwartest du in einer Beziehung?;you're with us \in our thoughts wir denken an dich7) ( involved with)\in sth in etw dat;she works \in publishing sie arbeitet bei einem Verlag;they enlisted \in the army for two years sie verpflichteten sich für zwei Jahre als Soldaten;a degree \in sth ein Abschluss in etw dat;\in search of sb/ sth auf der Suche nach jdm/etwthe man [dressed] \in the grey suit der Mann in dem grauen Anzug;you look nice \in green grün steht dir;\in the nude nackt;to sunbathe \in the nude nackt sonnenbadencheques should be written \in ink Schecks sollten mit Tinte ausgefüllt werden; French, English auf +dat;they spoke \in Russian the whole time sie sprachen die ganze Zeit auf Russisch;can you give me that offer \in writing? können Sie mir dieses Angebot schriftlich geben?;\in a small voice mit leiser Stimme;\in all honesty in aller Aufrichtigkeit;to tell sb sth \in all seriousness jdm etw in vollem Ernst sagen;to pay \in dollars mit [o in] Dollar zahlen;to write \in short simple sentences in kurzen einfachen Sätzen schreiben;to swear \in an oath einen Eid schwören;she told me \in a promise that she would wait for me sie hat mir versprochen, auf mich zu warten;to say sth \in a nutshell etw in aller Kürze sagen;\in conclusion schließlich, zum Schluss;he always talks \in a whisper er spricht immer sehr leise;to speak to sb \in a normal tone of voice sich akk mit jdm normal unterhalten;to listen to music \in stereo Musik stereo hören;Mozart's Piano Concerto \in E flat Mozarts Klavierkonzert in E-Moll;\in fact tatsächlich, in Wirklichkeit;\in the form of sth in Form von dat;\in the form of a request in Form einer Anfrage\in the morning/ evening am Morgen/Abend;did you hear the thunder \in the night? hast du heute Nacht den Donner gehört?;\in the autumn/ spring im Herbst/Frühling;we're going to Italy \in April wir fahren im April nach Italien;\in the late 60s in den späten Sechzigern;they met \in 1885 sie trafen sich 1885;she hasn't heard from him \in six months sie hat seit sechs Monaten nichts mehr von ihm gehört;I haven't done that \in a long time ich habe das lange Zeit nicht mehr gemacht;to be with the Lord \in eternity bei Gott im Himmel sein;\in the aftermath of the earthquake in der Zeit nach dem Erdbebendinner will be ready \in ten minutes das Essen ist in zehn Minuten fertig;\in the end am Ende, schließlich\in two weeks;we need that contract signed \in two days der Vertrag muss in zwei Tagen unterzeichnet sein;they completed the journey \in record time sie haben die Reise in einer Rekordzeit beendetthe house should be coming up \in about one mile das Haus müsste nach einer Meile auftauchen\in anger im Zorn;\in horror voller Entsetzen;to live \in luxury im Luxus leben;\in the secret im Geheimen, heimlich;\in private vertraulich;she was \in stress at the moment sie war gerade im Stress;he left \in a hurry sie ging in aller Eile davon;to be \in doubt zweifeln;to get \in trouble Schwierigkeiten bekommen;he cried out \in pain er schrie vor Schmerzen;she was \in a good mood that day ihre Stimmung an diesem Tag war gut;he always drinks \in excess er trinkt immer zu viel;to be \in no doubt nicht an etw dat zweifeln;to fall \in love [with sb] sich akk [in jdn] verlieben;to come \in question in Frage gestellt werden;\in a state of sth in einem Zustand von etw dat;\in a state of panic in Panik;everything is \in a state of chaos alles ist in einem chaotischen Zustand;\in his excitement in seiner Begeisterung15) ( as result of)\in exchange als Ersatz, dafür;\in response to als Antwort auf +akk;\in refusing to work abroad, she missed a good job weil sie sich weigerte, im Ausland zu arbeiten, entging ihr ein guter Job;\in doing so dabei, damit;\in that... ( form) insofern als;I was fortunate \in that I had friends ich hatte Glück, weil ich Freunde hattethen we sat down \in a circle wir setzten uns in einem Kreis hin;get together \in groups of four! bildet Vierergruppen!;sometimes customers buy books \in twos manchmal kaufen Kunden Bücher doppelt;slice the potatoes \in two beforehand! schneiden Sie die Kartoffel vorher einmal durch!;to die \in their thousands zu Tausenden sterben;he ripped up the note \in pieces er zerriss den Notizzettel in kleine Fetzen;\in total insgesamtsix pence \in the pound sechs Pennys pro Pfund;one \in ten people jeder zehnte;she has a one \in three chance ihre Chancen stehen eins zu drei;he is deaf \in his left ear er hört auf dem linken Ohr nichts;to be equal \in weight gleich viel wiegen;he's about six foot \in height er ist ca. zwei Meter groß;dark \in colour dunkelfarbig;difference \in quality Qualitätsunterschied m;it's not \in his nature es liegt nicht in seiner Natur;\in every respect in jeder Hinsicht;\in sb mit jdm;\in Kim, he's got a very good friend as well as a lover mit Kim hat er eine sehr gute Freundin und Liebhaberin;it isn't \in sb to do sth jd ist nicht zu etw dat in der Lage;it's not \in me to lie ich kann nicht lügen;to not have it \in one to do sth nicht in der Lage sein, etw zu tunto be \in one's forties in den Vierzigern sein;temperatures tomorrow will be \in the mid-twenties die Temperaturen bewegen sich um 25 Gradto assist a doctor \in an operation einem Arzt bei einer Operation assistieren;the whole family shared \in his success die ganze Familie nahm Anteil an seinem Erfolg;don't interfere \in my business unasked! mische dich nicht ungefragt in meine Angelegenheiten ein!;she's interested \in photography sie interessiert sich für Fotografie after nwe have confidence \in you wir vertrauen dir;she had no say \in the decision sie hatte keinen Einfluss auf die Entscheidung;a change \in sth eine Änderung in etw dat;she underwent a change \in style sie hat ihren Stil geändert\in sth anstatt etw +dat;he came to the party \in his friend's place er kam anstatt seinem Freund auf die Party;\in God's/ heaven's name um Gottes/Himmels willen;\in lieu of sth anstelle von, anstattPHRASES:to put one's foot \in one's mouth [or it] ins Fettnäpfchen treten;to follow \in sb's footsteps in jds Fußstapfen treten;\in hell ( fam) überhaupt;\in line übereinstimmend;they tried to keep their children \in line sie versuchten, die Kinder bei der Stange zu halten;to put sb \in their place jdn in seine Schranken weisen;to leave sth \in one's wake etw zur Folge haben;\in stereo gleichzeitig;\in all insgesamt;there were 10 of us \in all wir waren zu zehnt;all \in all alles in allem;all \in all it's been a good year insgesamt gesehen war es ein gutes Jahr adv1) ( into sth and hither) herein;come \in! herein!;the sea was freezing, but \in she went das Meer war eiskalt, doch sie kannte nichts und ging hinein2) ( there) da;( at home) zu Hause;is David \in? ist David da?;to have a quiet evening \in einen ruhigen Abend zu Hause verbringen3) ( at arrival point)to be due \in fällig sein;the train is due \in any moment now der Zug müsste jetzt jeden Moment [an]kommen;( towards land) landeinwärts;the tide comes \in very quickly here die Flut kommt hier sehr rasch herein;we stood on the harbour for a while watching the ship come \in wir standen eine Zeitlang am Hafen und beobachteten das einlaufende Schiff4) ( inside) nach innen;could you bring the clothes \in? könntest du die Wäsche 'reinholen?;I didn't hear you come \in ich habe dich nicht [ins Haus] kommen hören;the farmer brought the harvest \in der Bauer brachte die Ernte ein;the roof of their house caved \in das Dach ihres Hauses fiel in sich zusammen5) ( submitted)when does your essay have to be \in? wann musst du deinen Essay abgeben?the ball was definitely \in! der Ball war keineswegs im Aus!;to be \in player am Ball sein7) ( take part)to go \in for sth an etw dat teilnehmen;I never went \in for collecting stamps mit Briefmarken sammeln habe ich mich nie abgegebenPHRASES:day \in, day out tagein, tagaus;\in between dazwischen;to be \in on sth über etw akk Bescheid wissen;to be \in with sb mit jdm zusammen sein;to let sb \in on sth jdm etw verraten adj1) ( leading in) einwärts;the door \in opens inwards die Tür hinein geht nach innen auf;\in basket Behälter m für eingehende Postsendungen2) ( in fashion) in;he's \in with the boss at the moment zurzeit ist er beim Chef gut angeschrieben;she just says those things to get \in with the teacher die sagt so was doch bloß, um sich beim Lehrer lieb Kind zu machenpumpkins are \in! Kürbisse jetzt frisch! n( connection) Kontakt[e] m[pl];he wants to get involved with that group but doesn't have an \in er würde gern mit dieser Gruppe in Kontakt kommen, aber bis jetzt fehlt ihm die EintrittskartePHRASES:the \ins and outs of sth jedes kleine Detail einer S. gen;to understand the \ins and outs of sth etw hundertprozentig verstehen -
69 capacity
3) вместимость, объем•- backup capacity
- calls flow capacity
- carrier capacity
- channel capacity
- channel-on-cell capacity
- circuit capacity
- data capacity
- data-handling capacity
- decouple capacity
- digit capacity
- engineered capacity
- excess capacity
- exchange capacity
- extended capacity
- feed-station capacity
- flow capacity
- free number capacity
- group capacity
- head interwinding capacity
- information capacity
- installed capacity
- light-conductor capacity
- load capacity
- making capacity
- memory capacity
- nameplate capacity
- network capacity
- one-way capacity
- output capacity
- overall service capacity
- patchboard capacity
- selector-carrying capacity
- servicing devices capacity
- storage capacity
- switchboard capacity
- switching control capacity
- terminal capacity
- traffic-carrying capacity
- transmission capacity
- used capacity
- well capacity
- wire capacityEnglish-Russian dictionary of telecommunications and their abbreviations > capacity
-
70 bulletin
n
- annual bulletin
- commercial bulletin
- daily bulletin
- economic bulletin
- information bulletin
- market intelligence bulletin
- monthly bulletin
- patent bulletin
- price list bulletin
- sales bulletin
- stock exchange bulletin
- trade bulletin
- trade group bulletin
- issue a bulletin
- publish a bulletinEnglish-russian dctionary of contemporary Economics > bulletin
-
71 rate
1. n норма; размерunderwriting rate — страховой тариф; размер страховой премии
2. n ставка, тариф; такса; расценкаrate of discount — учётная ставка, учётный процент; ставка дисконта
3. n фин. курсthe rate of exchange — валютный курс; вексельный курс; обменный курс
4. n цена; оценка5. n ж. -д. грузовой тарифloading/unloading rate — интенсивность грузовых работ
6. n скорость, темпrate of fire — скорость стрельбы; темп огня; режим огня
7. n процент, доля; коэффициент; пропорция; степень8. n разряд, сортof the first rate — первоклассный; наилучший
9. n пошиб, полёт10. n местный, муниципальный, коммунальный налог; сбор на местные нуждыrates and taxes — сборы и налоги; коммунальные и государственные налоги
tax rate — норма налога; ставка налога
11. n амер. оценка, отметка12. n образ действия; манера, способif you go on at that rate you will injure your health — если вы и дальше будете поступать так, вы подорвёте своё здоровье
13. n спец. интенсивность; мощность14. n мор. класс15. n мор. ист. ранг16. n мор. ход; суточное отставание; уход вперёд за сутки17. n мор. тех. расходnot at any rate — ни в коем случае; ни за что
he has improved somewhat, in manners at any rate — он стал немного лучше, по крайней мере в обращении
18. v оценивать, производить оценку; исчислять19. v ценить, расценивать, оценивать20. v спец. таксировать, тарифицировать21. v считать, рассматривать; полагать22. v считаться, рассматриваться23. v преим. s24. v облагать местным налогомwater rate — плата за воду; муниципальный налог на воду
25. v оценивать для установления ставки местного налога или страховой премииthe shop was rated at ?500 a year — облагаемый налогом доход с магазина был исчислен в пятьсот фунтов стерлингов в год
26. v амер. ставить отметку, оценку; оценивать знания27. v разг. заслуживать28. v амер. занимать привилегированное положение29. v преим. мор. определять класс; устанавливать категорию; классифицировать30. v преим. мор. присваивать класс, звание31. v преим. мор. иметь класс, звание32. v преим. мор. регулировать, выверять33. v делать выговор; отчитывать, бранить, разноситьСинонимический ряд:1. assessment (noun) assessment; levy; tariff; toll2. degree (noun) degree; measure; percentage; proportion; ratio; scale3. incidence (noun) comparative degree; fraction; frequency; gauge; incidence; occurrence; standard4. pace (noun) clip; dash; flow; gait; momentum; pace; speed; tempo; velocity5. price (noun) charge; cost; price; price tag; tab6. relative amount (noun) allowance; commission; fare; fixed amount; freight; price per unit; relative amount; unit cost7. appraise (verb) appraise; assay; assess; calculate; categorise; class; classify; estimate; evaluate; gauge; grade; group; judge; measure; order; pigeon-hole; place; rank; reckon; set at; survey; valuate; value8. deserve (verb) deserve; earn; merit9. scold (verb) baste; bawl out; berate; dress down; jaw; lash; rag; rail; rant; revile; scold; tell off; tongue; tongue-lash; upbraid; vituperate; wig -
72 force
A n1 (physical strength, impact) (of blow, explosion, collision, earthquake) force f ; ( of sun's rays) puissance f ; ( of fall) choc m ; he was knocked over by the force of the blast/the blow il est tombé sous la force de l'explosion/du coup ; I hit him with all the force I could muster je l'ai frappé de toutes mes forces ;2 gen, Mil ( physical means) force f ; to use force recourir à or employer la force ; by force par la force ; by force of arms, by military force à la force des armes ;3 fig ( strength) (of intellect, memory, enthusiasm, logic, grief) force f ; by ou out of ou from force of habit/of circumstance/of numbers par la force de l'habitude/des circonstances/du nombre ; ‘no,’ she said with some force ‘non,’ a-t-elle dit avec force ; to have the force of law avoir force de loi ;4 ( strong influence) force f ; a force for good/change une force agissant pour le bien/le changement ; the forces of evil les forces du mal ; she's a force in the democratic movement c'est un personnage important du mouvement démocratique ; market forces forces du marché ; this country is no longer a world force ce pays n'est plus une puissance mondiale ;5 ¢ ( organized group) forces fpl ; expeditionary/peacekeeping force forces expéditionnaires/de maintien de la paix ; naval/ground force forces navales/terrestres ; ⇒ labour force, workforce, task force etc ;7 Phys force f ; centrifugal/centripetal force force centrifuge/centripète ; force of gravity pesanteur f ;1 (in large numbers, strength) en force ;D vtr1 (compel, oblige) forcer ; to force sb/sth to do gen forcer qn/qch à faire ; to be forced to do gen être forcé de faire ; he forced his voice to remain calm il s'est forcé à garder une voix calme ; to force a smile/a laugh se forcer à sourire/à rire ; the earthquake forced the evacuation of hundreds of residents le tremblement de terre a provoqué or entraîné l'évacuation de plusieurs centaines d'habitants ; protesters have forced a public inquiry les protestataires ont exigé et obtenu que l'on ouvre une enquête publique ; to force a bill through parliament forcer or obliger le parliament à voter un projet de loi ;2 (push, thrust) to force one's way through [sth] se frayer un chemin à travers or dans [crowd, jungle] ; to force sb to the ground/up against sth plaquer qn au sol/contre qch ; she forced him to his knees elle l'a forcé à se mettre à genoux ; the car forced the motorbike off the road/into the ditch la voiture a forcé la moto à quitter la route/à aller au fossé ; bad weather forced him off the road for a week le mauvais temps l'a empêché de prendre la route pendant une semaine ; she forced her way to the top through sheer perseverance elle est parvenue au sommet grâce à beaucoup de persévérance ;3 ( apply great pressure to) forcer [door, window, lock, safe, engine, meter] ; forcer sur [screw] ; to force an entry Jur entrer par effraction ; to force the pace forcer l'allure ;E v refl1 ( push oneself) to force oneself se forcer (to do à faire) ;2 ( impose oneself) to force oneself on sb imposer sa présence à qn ; I wouldn't want to force myself on you je ne cherche pas à m'imposer.to force sb's hand forcer la main à qn.■ force back:▶ force [sth] back, force back [sth]1 lit repousser, obliger [qch] à reculer [crowd, army] ; she forced him back against the wall elle l'a repoussé or plaqué contre le mur ;2 fig réprimer [emotion, tears, anger].■ force down:▶ force [sth] down, force down [sth]1 ( cause to land) forcer [qch] à se poser [aircraft] ;2 ( eat reluctantly) se forcer à avaler [food] ; to force sth down sb forcer qn à manger qch ; don't force your ideas down my throat ○ ! ne m'impose pas tes idées! ;3 ( reduce) gen, Fin diminuer [qch] (de force) [prices, wages, output] ; réduire [qch] (de force) [currency value, demand, profits, inflation] ; to force down unemployment faire baisser le taux de chômage ;4 ( squash down) tasser [contents, objects].■ force in:▶ force [sth] in, force in [sth] ( into larger space) faire entrer [qch] de force ; ( into small opening) enfoncer [qch] de force.■ force into:▶ force [sb/sth] into sth/doing1 ( compel) forcer [qn/qch] à faire ; to be forced into doing être forcé de faire ; I was forced into it on m'a forcé à le faire ;2 (push, thrust) she forced him into the car elle l'a fait entrer de force dans la voiture ; he forced his clothes into a suitcase il a tassé ses vêtements dans une valise ; he forced his way into the house il est entré de force dans la maison.■ force on:▶ force [sth] on sb imposer [qch] à qn, forcer qn à accepter [qch] ; the decision was forced on him il a été forcé de prendre cette décision ; team X forced a draw on team Y l'équipe X a arraché un match nul à l'équipe Y.■ force open:▶ force [sth] open, force open [sth] forcer [door, window, box, safe] ; she forced the patient's mouth open elle a ouvert la bouche du malade de force ; he forced his eyes open il s'est forcé à ouvrir les yeux.■ force out:▶ force [sth] out, force out [sth] ( by physical means) faire sortir [qch] par la force [invader, enemy, object] ; enlever [qch] de force [cork] ; the government was forced out in the elections les élections ont forcé or obligé le gouvernement à quitter le pouvoir ; she forced out a few words elle s'est forcée à dire quelques mots ; to force one's way out (of sth) s'échapper (de qch) par la force ; to force sth out of sb arracher qch à qn [information, apology, smile, confession] ; the injury forced him out of the game cette blessure l'a forcé à abandonner le jeu.▶ force [sth] through, force through [sth] faire adopter [legislation, measures].■ force up:▶ force [sth] up, force up [sth] [inflation, crisis, situation] faire augmenter [prices, costs, demand, unemployment] ; [government, company, minister] augmenter (de force) [prices, output, wages] ; relever [exchange rate]. -
73 team briefing
HRa regular meeting between managers or supervisors and their teams to exchange information and ideas. The idea of team briefing evolved from the concept of briefing groups which was developed in the United Kingdom in the 1960s and promoted by the Industrial Society as a means of communicating systematically with managers and employees throughout an organization. The goal was to reduce misunderstandings and rumors and increase cooperation, employee commitment, and team building. Team briefings are characterized as being regular face-to-face meetings of small teams which are led by a team leader and are relevant to the work of the group, providing an opportunity for questions. -
74 management
[ˈmænɪdʒmənt]account management ведение счетов asset management управление активами asset-liability management регулирование актива и пассива bad management неквалифицированное управление bank management управление банком budget management контроль и регулирование бюджета budgetary management бюджетное регулирование business management руководство торгово-промышленной деятельностью business management управление торгово-промышленным предприятием capital management контроль и регулирование капитала case management управление делами cash management контроль и регулирование денежных операций cash management управление наличностью central management главная дирекция central management центральная администрация computer-assisted management автоматизированное управление configuration management вчт. управление конфигурацией credit line management регулирование кредитной линии daily management повседневное руководство data management вчт. управление данными database management вчт. управление базой данных debt management контроль и регулирование долговых отношений debt management управление долгом demand management контроль и регулирование спроса energy management управление энергетикой environmental management меры по охране окружающей среды environmental management меры по рациональному использованию окружающей среды factory management управление предприятием file management вчт. управление файлом financial management управление финансами financial management управление финансовой деятельностью fund management управление фондом government debt management государственное регулирование долговых отношений group management коллективное руководство household management ведение домашнего хозяйства import management регулирование импорта inept management неумелое управление information systems management управление информационными системами inventory management управление запасами inventory management управление материально-техническим снабжением investment management управление капиталовложениями investment management управление портфелем ценных бумаг management хитрость, уловка; it took a good deal of management to make him do it потребовалось много уловок, чтобы заставить его сделать это job management организация труда join the management входить в руководство labour management организация труда landscape management управление ландшафтом liquidity management управление ликвидностью management администрация management дирекция management заведование management менеджмент management орган управления management организация производства management осторожное, бережное, чуткое отношение (к людям) management правление, дирекция, администрация management (the management) правление; дирекция, администрация management правление management руководство management умение владеть (инструментом); умение справляться (с работой) management умение справляться (с работой) management умение справляться management умение справляться с работой management управление, заведование management управление; заведование management управление management управленческий аппарат management хитрость, уловка; it took a good deal of management to make him do it потребовалось много уловок, чтобы заставить его сделать это management хитрость, уловка management by interest rates управление путем контроля процентных ставок management by rules управление по установленным правилам management of agreement контроль выполнения соглашения management of assets управление активами management of capital управление капиталом management of finances управление финансовой деятельностью management of positions регулирование наличия ценных бумаг и других финансовых активов management of positions регулирование остатка средств на счете materiel management склад. управление материально-техническим обеспечением memory management вчт. управление памятью middle management среднее административное звено municipal management городская администрация overall management полное управление personnel management руководство кадрами personnel management трудовые отношения personnel management управление кадрами personnel: management management руководство кадрами; personnel department отдел кадров или личного состава planned management плановое управление plant management заводоуправление poor management неудовлетворительное управление portfolio management контроль и регулирование портфеля активов portfolio management управление портфелем ценных бумаг price management контроль цен production management управление производством program management вчт. управление разработкой программ project management управление проектом property management управление недвижимым имуществом public management государственное управление quality management управление качеством queue management вчт. организация очереди records management делопроизводство records management оперативный учет responsible management ответственное руководство revenue yield management контроль выручки risk management управление при допущении риска risk management управление риском screen management вчт. управление экраном senior management высшая администрация корпорации senior management высшее исполнительное руководство software management вчт. управление разработкой программного обеспечения staff management функциональное руководство state management государственное управление station management вчт. диспетчер станции stock-exchange management управление фондовой биржей supply management управление поставками system management вчт. сопровождение системы task management вчт. управление задачами tax management налоговый контроль top management высшее руководство treasury management управление финансами unified management совместное управление urban management управление городом virtual storage management вчт. управление виртуальной памятью visible management видимое управление works management дирекция завода works management заводоуправление works management управление предприятием
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