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21 at
preposition1) (expr. place) an (+ Dat.)at the station — am Bahnhof
at the baker's/butcher's/grocer's — beim Bäcker/Fleischer/Kaufmann
at the chemist's — in der Apotheke/Drogerie
at the supermarket — im Supermarkt
at the office/hotel — im Büro/Hotel
2) (expr. time)at Christmas/Whitsun/Easter — [zu od. an] Weihnachten/Pfingsten/Ostern
at six o'clock — um sechs Uhr
at [the age of] 40 — mit 40; im Alter von 40
at this/the moment — in diesem/im Augenblick od. Moment
3) (expr. price)at £2.50 [each] — zu od. für [je] 2,50 Pfund
4)while we're/you're etc. at it — wenn wir/du usw. schon dabei sind/bist usw.
so while I was at it,... — und wo od. da ich schon dabei war...
at that — (at that point) dabei; (at that provocation) daraufhin; (moreover) noch dazu
* * *[æt]( showing)2) (direction: He looked at her; She shouted at the boys.) zu; nach; auf5) (pace or speed: He drove at 120 kilometres per hour.) mit•- academic.ru/94827/at_all">at all* * *at[æt, ət]1. (in location of)she's standing \at the bar sie steht an der Thekemy number \at the office is 2154949 meine Nummer im Büro lautet 2154949she lives \at number 12, Darlington Road sie wohnt in der Darlington Road Nummer 12there's somebody \at the door da ist jemand an der Türhe was standing \at the top of the stairs er stand oben an der Treppe\at Anna's bei Anna\at the airport/station am Flughafen/Bahnhof\at the baker's/doctor's beim Bäcker/Arzt\at home zu Hause\at a hotel in einem Hotel\at the table am Tisch\at the window am Fenster\at the zoo im Zoo2. (attending)we spent the afternoon \at the museum wir verbrachten den Nachmittag im Museumwhile he was \at his last job, he learned a lot in seiner letzten Stelle hat er viel gelernt\at the institute am Institut\at the party/festival auf [o bei] der Party/dem Festival\at school in der Schule\at university auf [o an] der Universität\at work auf [o bei] der Arbeithe's \at work at the moment er arbeitet gerade3. (expressing point of time)he was defeated \at the election er wurde bei der Wahl geschlagenwhat are you doing \at Christmas? was macht ihr an Weihnachten?our train leaves \at 2 o'clock unser Zug fährt um 2:00 UhrI'm busy \at present [or the moment] ich bin gerade beschäftigtI can't come to the phone \at the moment ich kann gerade nicht ans Telefon kommenwe always read the kids a story \at bedtime wir lesen den Kindern zum Schlafengehen immer eine Geschichte vorI can't do ten things \at a time ich kann nicht tausend Sachen auf einmal machenhis death came \at a time when... sein Tod kam zu einem Zeitpunkt, als...the bells ring \at regular intervals die Glocken läuten in regelmäßigen Abständen\at the age of 60 im Alter von 60most people retire \at 65 die meisten Leute gehen mit 65 in Rente\at the beginning/end am Anfang/Ende\at daybreak/dawn im Morgengrauen\at lunch beim Mittagessen\at lunchtime in der Mittagspause\at midnight um Mitternacht\at night nachts\at nightfall bei Einbruch der Nacht\at this stage of research beim derzeitigen Stand der Forschungfive \at a time fünf auf einmal\at the time zu diesem Zeitpunkt\at the time, nobody knew damals wusste keiner BescheidI love snow — \at the same time, however, I hate the cold ich liebe Schnee — andererseits hasse ich jedoch die Kälte\at the weekend am Wochenendehe can see clearly \at a distance of 50 metres er kann auf eine Entfernung von 50 Metern noch alles erkennenlearners of English \at advanced levels Englischlernende mit fortgeschrittenen Kenntnissenthe horse raced to the fence \at a gallop das Pferd raste im Galopp auf den Zaun zuthe children came \at a run die Kinder kamen angeranntI'm not going to buy those shoes \at $150! ich zahle keine 150 Dollar für diese Schuhe!\at that price, I can't afford it zu diesem Preis kann ich es mir nicht leisteninflation is running \at 5% die Inflation liegt im Moment bei 5 %\at £20 apiece für 20 Pfund das Stück\at 50 kilometres per hour mit [o bei] 50 km/hhe denied driving \at 120 km per hour er leugnete, 120 Stundenkilometer gefahren zu sein5. (in state, condition of)the country was \at war das Land befand sich im Kriegthere was a murderer \at large ein Mörder war auf freiem Fußto be \at an advantage/a disadvantage im Vorteil/Nachteil seinto be \at ease with sb sich akk mit jdm zusammen wohl fühlento be \at fault im Unrecht sein\at a loss/profit mit Verlust/Gewinnto be \at peace ( euph) in Frieden ruhen\at play beim Spielen\at one's own risk auf eigene Gefahrto put sb/sth \at risk jdn/etw gefährdento be \at a standstill stillstehen6. + superlshe's \at her best when she's under stress sie ist am besten, wenn sie unter Druck stehthe was \at his happiest while he was still in school in der Schule war er am glücklichsten\at [the] most [aller]höchstens7. after adjI was so depressed \at the news die Nachricht hat mich sehr deprimiertwe are unhappy \at the current circumstances über die gegenwärtigen Umstände sind wir sehr unglücklichdon't be angry \at her! ( fam) sei nicht sauer auf sie!I'm amazed \at the way you can talk ich bin erstaunt, wie du reden kannstto be good/poor \at sth etw gut/schlecht könnento be good \at math gut in Mathematik sein8. after vbshe shuddered \at the thought of having to fly in an airplane sie erschauderte bei dem Gedanken, mit einem Flugzeug fliegen zu müssenhe excels \at diving er ist ein hervorragender Taucherthe dog gnawed \at the bone der Hund knabberte an dem Knochen herumshe clutched \at the thin gown sie klammerte sich an den dünnen Morgenmantelif you persevere \at a skill long enough,... wenn man eine Fertigkeit lange genug trainiert,...some dogs howl \at the moon manche Hunde heulen den Mond anto aim \at sb auf jdn zielento aim \at sth etw zum Ziel habento go \at sb jdn angreifento hint \at sth etw andeutento laugh \at sth über etw akk lachento look \at sb jdn anschauento rush \at sb auf jdn zurennento wave \at sb jdm zuwinken9. after nher pleasure \at the bouquet was plain to see ihre Freude über den Blumenstrauß war unübersehbarto be an expert \at sth ein Experte für etw akk seinto be a failure \at sth eine Niete in etw dat sein10. (in response to)I'm here \at his invitation ich bin hier, da er mich eingeladen hat\at your request... auf Ihre Bitte hin...\at her death, we all moved away nach ihrem Tod zogen wir alle weg\at this [or that] ... daraufhin...11. (repeatedly do)to be \at sth mit etw dat beschäftigt seinhe's been \at it for at least 15 years er macht das jetzt schon seit mindestens 15 Jahren12.▶ \at all:she barely made a sound \at all sie gab fast überhaupt keinen Laut von sichI haven't been well \at all recently in letzter Zeit ging es mir gar nicht gutdid she suffer \at all? hat sie denn gelitten?▶ nothing/nobody \at all gar [o überhaupt] nichts/niemand▶ not \at all (polite response) gern geschehen, keine Ursache, da nicht für NORDD; (definitely not) keineswegsI'm not \at all in a hurry ich habe es wirklich nicht eilig▶ to be \at sb jdm zusetzen▶ \at first zuerst, am Anfang▶ to be \at it:while we're \at it... wo wir gerade dabei sind,...▶ \at last endlich, schließlich▶ \at that:she's got a new boyfriend, and a nice one \at that sie hat einen neuen Freund, und sogar einen nettenLondon is where it's \at in London steppt der Bär! slshe really doesn't know where she's \at sie weiß wirklich nicht, wo ihr der Kopf steht* * *prepat the window — am or beim Fenster
he doesn't know where he's at (inf) — der weiß ja nicht, was er tut (inf)
2)to aim/shoot/point etc at sb/sth — auf jdn/etw zielen/schießen/zeigen etcto look/growl/swear etc at sb/sth —
3)at night/dawn — bei Nacht/beim or im Morgengrauen
at Christmas/Easter etc — zu Weihnachten/Ostern etc
at your age/16 (years of age) — in deinem Alter/mit 16 (Jahren)
at the start/end of sth — am Anfang/am Ende einer Sache (gen)
4)(activity)
at play — beim Spielgood/bad/an expert at sth — gut/schlecht/ein Experte in etw
his employees/creditors are at him — seine Angestellten/Gläubiger setzen ihm zu
while we are at it (inf) — wenn wir schon mal dabei sind
the couple in the next room were at it all night (inf) — die beiden im Zimmer nebenan haben es die ganze Nacht getrieben
5)(state, condition)
to be at an advantage — im Vorteil seinat a loss/profit — mit Verlust/Gewinn
See:6) (= as a result of, upon) auf (+acc)... (hin)at his request —
at that/this he left the room — daraufhin verließ er das Zimmer
8)at 50p a pound — für or zu 50 Pence pro or das Pfund
at 5% interest — zu 5% Zinsen
at a high/low price — zu einem hohen/niedrigen Preis
with inflation at this level — bei so einer Inflationsrate
See:* * *at [æt] präp1. (Ort, Stelle) in (dat), an (dat), bei, zu, auf (dat)( in Verbindung mit Städtenamen steht at im Allgemeinen bei kleineren Städten, bei größeren Städten nur dann, wenn sie bloß als Durchgangsstationen, besonders auf Reisen, betrachtet werden;at the baker’s beim Bäcker;at the battle of N. in der Schlacht bei N.;at the door an der Tür;he lives at 48, Main Street er wohnt Main Street Nr. 48;he was educated at Christ’s College er hat am Christ’s College studiert;jogging is where it’s at umg es geht nichts über Jogging2. (Richtung etc) auf (akk), gegen, nach, bei, durch:he threw a stone at the door er warf einen Stein gegen die Tür3. (Beschäftigung etc) bei, beschäftigt mit, in (dat):4. (Art und Weise, Zustand, Lage) in (dat), bei, zu, unter (dat), nach:at all überhaupt;not at all! umg nichts zu danken!, gern geschehen!;nothing at all gar nichts, überhaupt nichts;no doubts at all überhaupt oder gar keine Zweifel, keinerlei Zweifel;is he at all suitable? ist er überhaupt geeignet?;I wasn’t surprised at all ich war nicht im Geringsten überrascht5. (Ursprung, Grund, Anlass) über (akk), bei, von, aus, auf (akk), anlässlich6. (Preis, Wert, Verhältnis, Ausmaß, Grad etc) für, um, zu, auf (akk), mit, bei:at 6 dollars für oder zu 6 Dollar7. (Zeit, Alter) um, bei, zu, im Alter von, auf (dat), an (dat):at 21 mit 21 (Jahren), im Alter von 21 Jahren;at 3 o’clock um 3 Uhr;at his death bei seinem Tod (Siehe weitere Verbindungen bei den entsprechenden Stichwörtern.)* * *preposition1) (expr. place) an (+ Dat.)at the baker's/butcher's/grocer's — beim Bäcker/Fleischer/Kaufmann
at the chemist's — in der Apotheke/Drogerie
at the office/hotel — im Büro/Hotel
2) (expr. time)at Christmas/Whitsun/Easter — [zu od. an] Weihnachten/Pfingsten/Ostern
at midday — am Mittag; mittags
at [the age of] 40 — mit 40; im Alter von 40
at this/the moment — in diesem/im Augenblick od. Moment
3) (expr. price)at £2.50 [each] — zu od. für [je] 2,50 Pfund
4)while we're/you're etc. at it — wenn wir/du usw. schon dabei sind/bist usw.
so while I was at it,... — und wo od. da ich schon dabei war...
at that — (at that point) dabei; (at that provocation) daraufhin; (moreover) noch dazu
* * *(for) a reasonable price expr.kostengünstig adv. prep.an präp.auf präp.bei präp.im präp.in präp.um präp.zu präp.über präp. -
22 indicator
1) индикатор; указатель3) стрелка; указатель ( измерительного прибора)5) вчт. индикаторный регистр•-
acceleration indicator
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acid-base indicator
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adjustable indicator
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air cleaner service indicator
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airfield surface movement indicator
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air-position indicator
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airspeed indicator
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alphanumeric indicator
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alphameric indicator
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altitude indicator
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altitude-limit indicator
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analog/digital indicator
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anchor cable indicator
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angle of attack indicator
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antenna position indicator
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approach slope indicator
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attack angle indicator
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attitude director indicator
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attitude indicator
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audio indicator
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availability indicator
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axle load indicator
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azimuth-elevation indicator
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balance indicator
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bank-and-pitch indicator
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banner indicator
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bar-graph indicator
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bar indicator
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baro data indicator
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battery charge indicator
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beam indicator
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bearing indicator
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beat indicator
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bin-level indicator
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biological indicator
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blast indicator
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blown fuse indicator
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boom angle indicator
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burnout indicator
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busy indicator
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cable-fault indicator
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cable-operated indicator
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call indicator
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camera speed indicator
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capacitance level indicator
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carbon ribbon supply indicator
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cathode-ray tube indicator
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cathode-ray indicator
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cathode-ray tuning indicator
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challenge indicator
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character indicator
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charge indicator
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check indicator
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circular scan indicator
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climb-and-descent rate indicator
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clogging indicator
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color-change indicator
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color indicator
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compass repeater indicator
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consumption indicator
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contamination indicator
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continuation indicator
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continuous-reading indicator
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continuous indicator
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control position electric indicator
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coolant level indicator
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course deviation indicator
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course direction indicator
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course indicator
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course-and-bearing indicator
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cross-pointer indicator
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CRT indicator
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currency indicator
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data indicator
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dead reckoning indicator
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deflection indicator
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demand indicator
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depth indicator
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depth-of-field indicator
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dew-point indicator
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dial indicator
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digital indicator
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digital pressure indicator
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direct indicator
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direction indicator
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direct-reading indicator
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dirt indicator
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discharge indicator
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dome-temperature indicator
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draft indicator
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drift angle indicator
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drift indicator
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drilling efficiency indicator
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electrical zero indicator
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electrical-contact indicator
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electroluminescent indicator
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elevation-position indicator
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end-of-file indicator
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end-of-film run indicator
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end-of-line indicator
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end-of-page indicator
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end-of-tape indicator
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explosive-gas indicator
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failure indicator
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failure warning indicator
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fault indicator
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film footage indicator
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filter bypass indicator
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filter clogging indicator
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filter differential pressure indicator
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firedamp indicator
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fixed-pointer indicator
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fixed-scale indicator
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flag indicator
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flap position indicator
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flash indicator
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flight indicator
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float level indicator
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flow indicator
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fluorescent indicator
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flywheel runout indicator
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fouling point indicator
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frame indicator
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free point indicator
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frequency indicator
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fuel indicator
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fuse indicator
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fusion-type indicator
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gas indicator
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gas-discharge indicator
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glass level indicator
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glow-discharge indicator
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ground indicator
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ground-position indicator
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guest-host indicator
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heading indicator
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height-position indicator
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height-range indicator
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helm indicator
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high-level indicator
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hot-spot indicator
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humidity indicator
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icing indicator
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illuminated indicator
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indicator of pollution
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in-lock indicator
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instantaneous pressure indicator
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interlock indicator
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interrupt indicator
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irreversible thermal indicator
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isotopic indicator
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jamming environment indicator
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knock indicator
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landing direction indicator
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leakage indicator
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LED indicator
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level indicator
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level-type indicator
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light-emitting-diode indicator
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limit indicator
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line indicator
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linear analog indicator
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liquid-crystal indicator
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local indicator
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location indicator
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log indicator
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low fuel level indicator
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luminescent indicator
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machine check indicator
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magazine orientation indicator
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magnetic compass indicator
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magnetic indicator for lightning current
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malfunction indicator
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mass-flow indicator
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maximum demand indicator
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measuring indicator
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moisture indicator
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movable-pointer indicator
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movable-scale indicator
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moving-target indicator
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mud-flow indicator
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multirange indicator
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needle indicator
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neon indicator
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null indicator
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null-frequency indicator
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numerical indicator
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numeric indicator
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oil indicator
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oil-level indicator
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oil-pressure indicator
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open-circuit indicator
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operation indicator
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operator indicator
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optimum-shift-point indicator
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oscillation indicator
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overflow indicator
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overload indicator
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partial discharge indicator
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passing signal indicator
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patch indicator
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peak indicator
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phase indicator
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phase rotation indicator
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P-indicator
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pit volume indicator
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plan-position indicator
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plasma indicator
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pneumatic job setting indicator
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point indicator
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pointer indicator
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polarity indicator
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position indicator
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potential indicator
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power indicator
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power ready indicator
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power-factor indicator
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power-level indicator
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precipitation indicator
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pressure indicator
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pressure ratio indicator
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priority message indicator
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proximity warning indicator
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radar indicator
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radial-time-base indicator
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radiation indicator
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radio magnetic indicator
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radioactivity indicator
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range indicator
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range-height indicator
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rate-of-climb indicator
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rate-of-flow indicator
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reference indicator
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remote indicator
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remote power indicator
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reset-type filter indicator
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reversible thermal indicator
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revolution indicator
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ribbon advance indicator
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ring indicator
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rotating-drum indicator
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route indicator
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routing indicator
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rudder angle indicator
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rudder indicator
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running notch indicator
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runway alignment indicator
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scale indicator
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scene brightness indicator
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scoring indicator
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shadow tuning indicator
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shorted-turn indicator
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short-turn indicator
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sign check indicator
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signal strength indicator
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skyline tension indicator
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slave indicator
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space target Doppler indicator
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speed indicator
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stability indicator
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stack indicator
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standing-wave indicator
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state-of-charge indicator
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status indicator
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stock indicator
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stop-light indicator
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storm indicator
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straingage indicator
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strain indicator
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stroke indicator
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sun intensity indicator
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sun-position indicator
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switch indicator
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synchro indicator
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tank-level indicator
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tap position indicator
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temperature indicator
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thickness indicator
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thread indicator
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tilt indicator
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tire-wear indicator
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tong-torque indicator
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ton-mile indicator
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top-center indicator
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total volume indicator
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track indicator
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track-occupancy indicator
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traffic indicator
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train indicator
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transmission test indicator
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transmission-type indicator
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trim indicator
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trim tab indicator
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tuned-reed indicator
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tuning indicator
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turn indicator
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turn-and-bank indicator
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turn-and-slip indicator
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ultraviolet indicator
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vacuum indicator
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vertical-scale indicator
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visible indicator
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visual approach slope indicator
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voltage indicator
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voltage-deviation indicator
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volume indicator
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water-level indicator
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weight-on-the-bit indicator
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weight indicator
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wind direction indicator
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wind indicator
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window-annunciator indicator
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yaw indicator
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zone-beat indicator -
23 technique
техника; ( совокупность приемов) ; методика, метод; способ, прием; тактика; процедура; технология"one-point, two sides" technique — разг. тактика нанесения одновременных сходящихся ударов с двух направлений
lead (talk) technique (to direct aeroweapons to an attack position) — порядок вывода ударных вертолетов в положение для атаки целей (наведением с земли или с ВКП)
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24 средний
прил.
1) middle;
medium среднее ухо средних лет среднего роста
2) (в среднем) average;
mean мат. среднее время средний заработок средняя ошибка среднее пропорциональное
3) разг. (посредственный) middling, average
4) грам. средний род средний залог ∙ средняя школа средний палец средняя историясредн|ий -
1. (по месту, времени) middle;
~ее окно middle window;
~яя частота радио medium frequency;
~ие волны радио medium waves;
~ план кино medium shot;
2. (о размере, весе и т. п.) middle, medium, average;
~ей величины, ~его размера medium-size(d) attr. ;
боксёр ~его веса middle-weitght boxer;
~ рост medium/average height;
человек ~его роста a man* of average/medium height;
3. (в среднем) mean мат. ;
(в статистике) average;
~яя скорость average speed;
~яя температура average/mean temperature;
~яя норма выработки average output quota;
4. разг. (посредственный) ordinary, average;
~ие способности average abilities;
~ие актёры ordinary actors;
Средний Восток the Middle East;
~ие века the Middle Ages;
~ род грам. neuter(gender) ;
~ палец middle finger;
~ее ухо анат. the middle ear;
~ее образование secondary education;
~яя школа secondary school;
high school амер. ;
человек ~их лет middle-aged person. -
25 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
26 comparator
б) программное или аппаратное средство сравнения двух величин, объектов, параметров или характеристикв) схема сравнения; блок сравнения- analog comparator
- Brooks standard cell comparator
- color comparator
- current comparator
- data comparator
- differential comparator
- digital comparator
- dual-limit comparator
- dual opamp comparator
- electrical comparator
- frequency comparator
- high-speed comparator
- image comparator
- interference comparator
- merging comparator
- neural network comparator
- null comparator
- optical comparator
- panoramic comparator
- phase comparator
- photoelectric color comparator
- power comparator
- pulse-phase comparator
- relay comparator
- resistance comparator
- sawtooth phase comparator
- single-threshold comparator
- sinusoidal phase comparator
- spectral comparator
- stereo comparator
- synch comparator
- synchro comparator
- tape comparator
- visual comparator
- voltage comparator
- window comparator
- zero-crossing comparator -
27 comparator
б) программное или аппаратное средство сравнения двух величин, объектов, параметров или характеристикв) схема сравнения; блок сравнения•- analog comparator
- Brooks standard cell comparator
- color comparator
- current comparator
- data comparator
- differential comparator
- digital comparator
- dual opamp comparator
- dual-limit comparator
- electrical comparator
- frequency comparator
- high-speed comparator
- image comparator
- interference comparator
- merging comparator
- neural network comparator
- null comparator
- optical comparator
- panoramic comparator
- phase comparator
- photoelectric color comparator
- power comparator
- pulse-phase comparator
- relay comparator
- resistance comparator
- sawtooth phase comparator
- single-threshold comparator
- sinusoidal phase comparator
- spectral comparator
- stereo comparator
- synch comparator
- synchro comparator
- tape comparator
- visual comparator
- voltage comparator
- window comparator
- zero-crossing comparatorThe New English-Russian Dictionary of Radio-electronics > comparator
- 1
- 2
См. также в других словарях:
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