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21 GCS
1) Компьютерная техника: Global Cache Service2) Авиация: Guide on Cargo Shipment (Руководство по грузовым перевозкам на внутренних воздушных линиях СССР (России)), Ground Control Segment3) Медицина: glasgow coma scale, Greene Climacteric Scale (шкала выраженности климактерического синдрома Грина)4) Американизм: Good Civil Service5) Военный термин: Geographic Coordinate System, Global Communications System, Global Connectivity Services, Graphics Compatibility System, ground command system, ground communication system, ground control station, guidance and control section, guidance and control system, gun computing system, gun control system, Global Combat System7) Строительство: gypsum-cardboard sheet8) Металлургия: green compressive strength9) Телекоммуникации: Global Communication System10) Сокращение: Guidance & Control Section11) Вычислительная техника: общая классификационная схема, Group Control System (IBM, VM, VME, VM/ESA), Greek Computer Society (organization, Griechenland)12) Биохимия: система катаболизма глицина, система расщепления глицина13) Фирменный знак: Georgetown Cleaning Services, Global Communications Solutions14) СМИ: Good Comedy Satire15) Деловая лексика: Global Customer Satisfaction16) Сетевые технологии: general classification schema17) Автоматика: general classification scheme18) Сахалин Ю: guard control system19) Химическое оружие: Green Cross Switzerland20) Нефть и газ: ГКС, КС, газокомпрессорная станция, компрессорная станция21) МИД: global control system22) NYSE. Gray Communications Systems, Inc. -
22 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
23 modular data center
модульный центр обработки данных (ЦОД)
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[Интент]Параллельные тексты EN-RU
[ http://dcnt.ru/?p=9299#more-9299]
Data Centers are a hot topic these days. No matter where you look, this once obscure aspect of infrastructure is getting a lot of attention. For years, there have been cost pressures on IT operations and this, when the need for modern capacity is greater than ever, has thrust data centers into the spotlight. Server and rack density continues to rise, placing DC professionals and businesses in tighter and tougher situations while they struggle to manage their IT environments. And now hyper-scale cloud infrastructure is taking traditional technologies to limits never explored before and focusing the imagination of the IT industry on new possibilities.
В настоящее время центры обработки данных являются широко обсуждаемой темой. Куда ни посмотришь, этот некогда малоизвестный аспект инфраструктуры привлекает все больше внимания. Годами ИТ-отделы испытывали нехватку средств и это выдвинуло ЦОДы в центр внимания, в то время, когда необходимость в современных ЦОДах стала как никогда высокой. Плотность серверов и стоек продолжают расти, все больше усложняя ситуацию для специалистов в области охлаждения и организаций в их попытках управлять своими ИТ-средами. И теперь гипермасштабируемая облачная инфраструктура подвергает традиционные технологии невиданным ранее нагрузкам, и заставляет ИТ-индустрию искать новые возможности.
At Microsoft, we have focused a lot of thought and research around how to best operate and maintain our global infrastructure and we want to share those learnings. While obviously there are some aspects that we keep to ourselves, we have shared how we operate facilities daily, our technologies and methodologies, and, most importantly, how we monitor and manage our facilities. Whether it’s speaking at industry events, inviting customers to our “Microsoft data center conferences” held in our data centers, or through other media like blogging and white papers, we believe sharing best practices is paramount and will drive the industry forward. So in that vein, we have some interesting news to share.
В компании MicroSoft уделяют большое внимание изучению наилучших методов эксплуатации и технического обслуживания своей глобальной инфраструктуры и делятся результатами своих исследований. И хотя мы, конечно, не раскрываем некоторые аспекты своих исследований, мы делимся повседневным опытом эксплуатации дата-центров, своими технологиями и методологиями и, что важнее всего, методами контроля и управления своими объектами. Будь то доклады на отраслевых событиях, приглашение клиентов на наши конференции, которые посвящены центрам обработки данных MicroSoft, и проводятся в этих самых дата-центрах, или использование других средств, например, блоги и спецификации, мы уверены, что обмен передовым опытом имеет первостепенное значение и будет продвигать отрасль вперед.
Today we are sharing our Generation 4 Modular Data Center plan. This is our vision and will be the foundation of our cloud data center infrastructure in the next five years. We believe it is one of the most revolutionary changes to happen to data centers in the last 30 years. Joining me, in writing this blog are Daniel Costello, my director of Data Center Research and Engineering and Christian Belady, principal power and cooling architect. I feel their voices will add significant value to driving understanding around the many benefits included in this new design paradigm.
Сейчас мы хотим поделиться своим планом модульного дата-центра четвертого поколения. Это наше видение и оно будет основанием для инфраструктуры наших облачных дата-центров в ближайшие пять лет. Мы считаем, что это одно из самых революционных изменений в дата-центрах за последние 30 лет. Вместе со мной в написании этого блога участвовали Дэниел Костелло, директор по исследованиям и инжинирингу дата-центров, и Кристиан Белади, главный архитектор систем энергоснабжения и охлаждения. Мне кажется, что их авторитет придаст больше веса большому количеству преимуществ, включенных в эту новую парадигму проектирования.
Our “Gen 4” modular data centers will take the flexibility of containerized servers—like those in our Chicago data center—and apply it across the entire facility. So what do we mean by modular? Think of it like “building blocks”, where the data center will be composed of modular units of prefabricated mechanical, electrical, security components, etc., in addition to containerized servers.
Was there a key driver for the Generation 4 Data Center?Наши модульные дата-центры “Gen 4” будут гибкими с контейнерами серверов – как серверы в нашем чикагском дата-центре. И гибкость будет применяться ко всему ЦОД. Итак, что мы подразумеваем под модульностью? Мы думаем о ней как о “строительных блоках”, где дата-центр будет состоять из модульных блоков изготовленных в заводских условиях электрических систем и систем охлаждения, а также систем безопасности и т.п., в дополнение к контейнеризованным серверам.
Был ли ключевой стимул для разработки дата-центра четвертого поколения?
If we were to summarize the promise of our Gen 4 design into a single sentence it would be something like this: “A highly modular, scalable, efficient, just-in-time data center capacity program that can be delivered anywhere in the world very quickly and cheaply, while allowing for continued growth as required.” Sounds too good to be true, doesn’t it? Well, keep in mind that these concepts have been in initial development and prototyping for over a year and are based on cumulative knowledge of previous facility generations and the advances we have made since we began our investments in earnest on this new design.Если бы нам нужно было обобщить достоинства нашего проекта Gen 4 в одном предложении, это выглядело бы следующим образом: “Центр обработки данных с высоким уровнем модульности, расширяемости, и энергетической эффективности, а также возможностью постоянного расширения, в случае необходимости, который можно очень быстро и дешево развертывать в любом месте мира”. Звучит слишком хорошо для того чтобы быть правдой, не так ли? Ну, не забывайте, что эти концепции находились в процессе начальной разработки и создания опытного образца в течение более одного года и основываются на опыте, накопленном в ходе развития предыдущих поколений ЦОД, а также успехах, сделанных нами со времени, когда мы начали вкладывать серьезные средства в этот новый проект.
One of the biggest challenges we’ve had at Microsoft is something Mike likes to call the ‘Goldilock’s Problem’. In a nutshell, the problem can be stated as:
The worst thing we can do in delivering facilities for the business is not have enough capacity online, thus limiting the growth of our products and services.Одну из самых больших проблем, с которыми приходилось сталкиваться Майкрософт, Майк любит называть ‘Проблемой Лютика’. Вкратце, эту проблему можно выразить следующим образом:
Самое худшее, что может быть при строительстве ЦОД для бизнеса, это не располагать достаточными производственными мощностями, и тем самым ограничивать рост наших продуктов и сервисов.The second worst thing we can do in delivering facilities for the business is to have too much capacity online.
А вторым самым худшим моментом в этой сфере может слишком большое количество производственных мощностей.
This has led to a focus on smart, intelligent growth for the business — refining our overall demand picture. It can’t be too hot. It can’t be too cold. It has to be ‘Just Right!’ The capital dollars of investment are too large to make without long term planning. As we struggled to master these interesting challenges, we had to ensure that our technological plan also included solutions for the business and operational challenges we faced as well.
So let’s take a high level look at our Generation 4 designЭто заставило нас сосредоточиваться на интеллектуальном росте для бизнеса — refining our overall demand picture. Это не должно быть слишком горячим. И это не должно быть слишком холодным. Это должно быть ‘как раз, таким как надо!’ Нельзя делать такие большие капиталовложения без долгосрочного планирования. Пока мы старались решить эти интересные проблемы, мы должны были гарантировать, что наш технологический план будет также включать решения для коммерческих и эксплуатационных проблем, с которыми нам также приходилось сталкиваться.
Давайте рассмотрим наш проект дата-центра четвертого поколенияAre you ready for some great visuals? Check out this video at Soapbox. Click here for the Microsoft 4th Gen Video.
It’s a concept video that came out of my Data Center Research and Engineering team, under Daniel Costello, that will give you a view into what we think is the future.
From a configuration, construct-ability and time to market perspective, our primary goals and objectives are to modularize the whole data center. Not just the server side (like the Chicago facility), but the mechanical and electrical space as well. This means using the same kind of parts in pre-manufactured modules, the ability to use containers, skids, or rack-based deployments and the ability to tailor the Redundancy and Reliability requirements to the application at a very specific level.
Посмотрите это видео, перейдите по ссылке для просмотра видео о Microsoft 4th Gen:
Это концептуальное видео, созданное командой отдела Data Center Research and Engineering, возглавляемого Дэниелом Костелло, которое даст вам наше представление о будущем.
С точки зрения конфигурации, строительной технологичности и времени вывода на рынок, нашими главными целями и задачами агрегатирование всего дата-центра. Не только серверную часть, как дата-центр в Чикаго, но также системы охлаждения и электрические системы. Это означает применение деталей одного типа в сборных модулях, возможность использования контейнеров, салазок, или стоечных систем, а также возможность подстраивать требования избыточности и надежности для данного приложения на очень специфичном уровне.Our goals from a cost perspective were simple in concept but tough to deliver. First and foremost, we had to reduce the capital cost per critical Mega Watt by the class of use. Some applications can run with N-level redundancy in the infrastructure, others require a little more infrastructure for support. These different classes of infrastructure requirements meant that optimizing for all cost classes was paramount. At Microsoft, we are not a one trick pony and have many Online products and services (240+) that require different levels of operational support. We understand that and ensured that we addressed it in our design which will allow us to reduce capital costs by 20%-40% or greater depending upon class.
Нашими целями в области затрат были концептуально простыми, но трудно реализуемыми. В первую очередь мы должны были снизить капитальные затраты в пересчете на один мегаватт, в зависимости от класса резервирования. Некоторые приложения могут вполне работать на базе инфраструктуры с резервированием на уровне N, то есть без резервирования, а для работы других приложений требуется больше инфраструктуры. Эти разные классы требований инфраструктуры подразумевали, что оптимизация всех классов затрат имеет преобладающее значение. В Майкрософт мы не ограничиваемся одним решением и располагаем большим количеством интерактивных продуктов и сервисов (240+), которым требуются разные уровни эксплуатационной поддержки. Мы понимаем это, и учитываем это в своем проекте, который позволит нам сокращать капитальные затраты на 20%-40% или более в зависимости от класса.For example, non-critical or geo redundant applications have low hardware reliability requirements on a location basis. As a result, Gen 4 can be configured to provide stripped down, low-cost infrastructure with little or no redundancy and/or temperature control. Let’s say an Online service team decides that due to the dramatically lower cost, they will simply use uncontrolled outside air with temperatures ranging 10-35 C and 20-80% RH. The reality is we are already spec-ing this for all of our servers today and working with server vendors to broaden that range even further as Gen 4 becomes a reality. For this class of infrastructure, we eliminate generators, chillers, UPSs, and possibly lower costs relative to traditional infrastructure.
Например, некритичные или гео-избыточные системы имеют низкие требования к аппаратной надежности на основе местоположения. В результате этого, Gen 4 можно конфигурировать для упрощенной, недорогой инфраструктуры с низким уровнем (или вообще без резервирования) резервирования и / или температурного контроля. Скажем, команда интерактивного сервиса решает, что, в связи с намного меньшими затратами, они будут просто использовать некондиционированный наружный воздух с температурой 10-35°C и влажностью 20-80% RH. В реальности мы уже сегодня предъявляем эти требования к своим серверам и работаем с поставщиками серверов над еще большим расширением диапазона температур, так как наш модуль и подход Gen 4 становится реальностью. Для подобного класса инфраструктуры мы удаляем генераторы, чиллеры, ИБП, и, возможно, будем предлагать более низкие затраты, по сравнению с традиционной инфраструктурой.
Applications that demand higher level of redundancy or temperature control will use configurations of Gen 4 to meet those needs, however, they will also cost more (but still less than traditional data centers). We see this cost difference driving engineering behavioral change in that we predict more applications will drive towards Geo redundancy to lower costs.
Системы, которым требуется более высокий уровень резервирования или температурного контроля, будут использовать конфигурации Gen 4, отвечающие этим требованиям, однако, они будут также стоить больше. Но все равно они будут стоить меньше, чем традиционные дата-центры. Мы предвидим, что эти различия в затратах будут вызывать изменения в методах инжиниринга, и по нашим прогнозам, это будет выражаться в переходе все большего числа систем на гео-избыточность и меньшие затраты.
Another cool thing about Gen 4 is that it allows us to deploy capacity when our demand dictates it. Once finalized, we will no longer need to make large upfront investments. Imagine driving capital costs more closely in-line with actual demand, thus greatly reducing time-to-market and adding the capacity Online inherent in the design. Also reduced is the amount of construction labor required to put these “building blocks” together. Since the entire platform requires pre-manufacture of its core components, on-site construction costs are lowered. This allows us to maximize our return on invested capital.
Еще одно достоинство Gen 4 состоит в том, что он позволяет нам разворачивать дополнительные мощности, когда нам это необходимо. Как только мы закончим проект, нам больше не нужно будет делать большие начальные капиталовложения. Представьте себе возможность более точного согласования капитальных затрат с реальными требованиями, и тем самым значительного снижения времени вывода на рынок и интерактивного добавления мощностей, предусматриваемого проектом. Также снижен объем строительных работ, требуемых для сборки этих “строительных блоков”. Поскольку вся платформа требует предварительного изготовления ее базовых компонентов, затраты на сборку также снижены. Это позволит нам увеличить до максимума окупаемость своих капиталовложений.
Мы все подвергаем сомнениюIn our design process, we questioned everything. You may notice there is no roof and some might be uncomfortable with this. We explored the need of one and throughout our research we got some surprising (positive) results that showed one wasn’t needed.
В своем процессе проектирования мы все подвергаем сомнению. Вы, наверное, обратили внимание на отсутствие крыши, и некоторым специалистам это могло не понравиться. Мы изучили необходимость в крыше и в ходе своих исследований получили удивительные результаты, которые показали, что крыша не нужна.
Серийное производство дата центров
In short, we are striving to bring Henry Ford’s Model T factory to the data center. http://en.wikipedia.org/wiki/Henry_Ford#Model_T. Gen 4 will move data centers from a custom design and build model to a commoditized manufacturing approach. We intend to have our components built in factories and then assemble them in one location (the data center site) very quickly. Think about how a computer, car or plane is built today. Components are manufactured by different companies all over the world to a predefined spec and then integrated in one location based on demands and feature requirements. And just like Henry Ford’s assembly line drove the cost of building and the time-to-market down dramatically for the automobile industry, we expect Gen 4 to do the same for data centers. Everything will be pre-manufactured and assembled on the pad.Мы хотим применить модель автомобильной фабрики Генри Форда к дата-центру. Проект Gen 4 будет способствовать переходу от модели специализированного проектирования и строительства к товарно-производственному, серийному подходу. Мы намерены изготавливать свои компоненты на заводах, а затем очень быстро собирать их в одном месте, в месте строительства дата-центра. Подумайте о том, как сегодня изготавливается компьютер, автомобиль или самолет. Компоненты изготавливаются по заранее определенным спецификациям разными компаниями во всем мире, затем собираются в одном месте на основе спроса и требуемых характеристик. И точно так же как сборочный конвейер Генри Форда привел к значительному уменьшению затрат на производство и времени вывода на рынок в автомобильной промышленности, мы надеемся, что Gen 4 сделает то же самое для дата-центров. Все будет предварительно изготавливаться и собираться на месте.
Невероятно энергоэффективный ЦОД
And did we mention that this platform will be, overall, incredibly energy efficient? From a total energy perspective not only will we have remarkable PUE values, but the total cost of energy going into the facility will be greatly reduced as well. How much energy goes into making concrete? Will we need as much of it? How much energy goes into the fuel of the construction vehicles? This will also be greatly reduced! A key driver is our goal to achieve an average PUE at or below 1.125 by 2012 across our data centers. More than that, we are on a mission to reduce the overall amount of copper and water used in these facilities. We believe these will be the next areas of industry attention when and if the energy problem is solved. So we are asking today…“how can we build a data center with less building”?А мы упоминали, что эта платформа будет, в общем, невероятно энергоэффективной? С точки зрения общей энергии, мы получим не только поразительные значения PUE, но общая стоимость энергии, затраченной на объект будет также значительно снижена. Сколько энергии идет на производство бетона? Нам нужно будет столько энергии? Сколько энергии идет на питание инженерных строительных машин? Это тоже будет значительно снижено! Главным стимулом является достижение среднего PUE не больше 1.125 для всех наших дата-центров к 2012 году. Более того, у нас есть задача сокращения общего количества меди и воды в дата-центрах. Мы думаем, что эти задачи станут следующей заботой отрасли после того как будет решена энергетическая проблема. Итак, сегодня мы спрашиваем себя…“как можно построить дата-центр с меньшим объемом строительных работ”?
Строительство дата центров без чиллеровWe have talked openly and publicly about building chiller-less data centers and running our facilities using aggressive outside economization. Our sincerest hope is that Gen 4 will completely eliminate the use of water. Today’s data centers use massive amounts of water and we see water as the next scarce resource and have decided to take a proactive stance on making water conservation part of our plan.
Мы открыто и публично говорили о строительстве дата-центров без чиллеров и активном использовании в наших центрах обработки данных технологий свободного охлаждения или фрикулинга. Мы искренне надеемся, что Gen 4 позволит полностью отказаться от использования воды. Современные дата-центры расходуют большие объемы воды и так как мы считаем воду следующим редким ресурсом, мы решили принять упреждающие меры и включить экономию воды в свой план.
By sharing this with the industry, we believe everyone can benefit from our methodology. While this concept and approach may be intimidating (or downright frightening) to some in the industry, disclosure ultimately is better for all of us.
Делясь этим опытом с отраслью, мы считаем, что каждый сможет извлечь выгоду из нашей методологией. Хотя эта концепция и подход могут показаться пугающими (или откровенно страшными) для некоторых отраслевых специалистов, раскрывая свои планы мы, в конечном счете, делаем лучше для всех нас.
Gen 4 design (even more than just containers), could reduce the ‘religious’ debates in our industry. With the central spine infrastructure in place, containers or pre-manufactured server halls can be either AC or DC, air-side economized or water-side economized, or not economized at all (though the sanity of that might be questioned). Gen 4 will allow us to decommission, repair and upgrade quickly because everything is modular. No longer will we be governed by the initial decisions made when constructing the facility. We will have almost unlimited use and re-use of the facility and site. We will also be able to use power in an ultra-fluid fashion moving load from critical to non-critical as use and capacity requirements dictate.
Проект Gen 4 позволит уменьшить ‘религиозные’ споры в нашей отрасли. Располагая базовой инфраструктурой, контейнеры или сборные серверные могут оборудоваться системами переменного или постоянного тока, воздушными или водяными экономайзерами, или вообще не использовать экономайзеры. Хотя можно подвергать сомнению разумность такого решения. Gen 4 позволит нам быстро выполнять работы по выводу из эксплуатации, ремонту и модернизации, поскольку все будет модульным. Мы больше не будем руководствоваться начальными решениями, принятыми во время строительства дата-центра. Мы сможем использовать этот дата-центр и инфраструктуру в течение почти неограниченного периода времени. Мы также сможем применять сверхгибкие методы использования электрической энергии, переводя оборудование в режимы критической или некритической нагрузки в соответствии с требуемой мощностью.
Gen 4 – это стандартная платформаFinally, we believe this is a big game changer. Gen 4 will provide a standard platform that our industry can innovate around. For example, all modules in our Gen 4 will have common interfaces clearly defined by our specs and any vendor that meets these specifications will be able to plug into our infrastructure. Whether you are a computer vendor, UPS vendor, generator vendor, etc., you will be able to plug and play into our infrastructure. This means we can also source anyone, anywhere on the globe to minimize costs and maximize performance. We want to help motivate the industry to further innovate—with innovations from which everyone can reap the benefits.
Наконец, мы уверены, что это будет фактором, который значительно изменит ситуацию. Gen 4 будет представлять собой стандартную платформу, которую отрасль сможет обновлять. Например, все модули в нашем Gen 4 будут иметь общепринятые интерфейсы, четко определяемые нашими спецификациями, и оборудование любого поставщика, которое отвечает этим спецификациям можно будет включать в нашу инфраструктуру. Независимо от того производите вы компьютеры, ИБП, генераторы и т.п., вы сможете включать свое оборудование нашу инфраструктуру. Это означает, что мы также сможем обеспечивать всех, в любом месте земного шара, тем самым сводя до минимума затраты и максимальной увеличивая производительность. Мы хотим создать в отрасли мотивацию для дальнейших инноваций – инноваций, от которых каждый сможет получать выгоду.
Главные характеристики дата-центров четвертого поколения Gen4To summarize, the key characteristics of our Generation 4 data centers are:
Scalable
Plug-and-play spine infrastructure
Factory pre-assembled: Pre-Assembled Containers (PACs) & Pre-Manufactured Buildings (PMBs)
Rapid deployment
De-mountable
Reduce TTM
Reduced construction
Sustainable measuresНиже приведены главные характеристики дата-центров четвертого поколения Gen 4:
Расширяемость;
Готовая к использованию базовая инфраструктура;
Изготовление в заводских условиях: сборные контейнеры (PAC) и сборные здания (PMB);
Быстрота развертывания;
Возможность демонтажа;
Снижение времени вывода на рынок (TTM);
Сокращение сроков строительства;
Экологичность;Map applications to DC Class
We hope you join us on this incredible journey of change and innovation!
Long hours of research and engineering time are invested into this process. There are still some long days and nights ahead, but the vision is clear. Rest assured however, that we as refine Generation 4, the team will soon be looking to Generation 5 (even if it is a bit farther out). There is always room to get better.
Использование систем электропитания постоянного тока.
Мы надеемся, что вы присоединитесь к нам в этом невероятном путешествии по миру изменений и инноваций!
На этот проект уже потрачены долгие часы исследований и проектирования. И еще предстоит потратить много дней и ночей, но мы имеем четкое представление о конечной цели. Однако будьте уверены, что как только мы доведем до конца проект модульного дата-центра четвертого поколения, мы вскоре начнем думать о проекте дата-центра пятого поколения. Всегда есть возможность для улучшений.So if you happen to come across Goldilocks in the forest, and you are curious as to why she is smiling you will know that she feels very good about getting very close to ‘JUST RIGHT’.
Generations of Evolution – some background on our data center designsТак что, если вы встретите в лесу девочку по имени Лютик, и вам станет любопытно, почему она улыбается, вы будете знать, что она очень довольна тем, что очень близко подошла к ‘ОПИМАЛЬНОМУ РЕШЕНИЮ’.
Поколения эволюции – история развития наших дата-центровWe thought you might be interested in understanding what happened in the first three generations of our data center designs. When Ray Ozzie wrote his Software plus Services memo it posed a very interesting challenge to us. The winds of change were at ‘tornado’ proportions. That “plus Services” tag had some significant (and unstated) challenges inherent to it. The first was that Microsoft was going to evolve even further into an operations company. While we had been running large scale Internet services since 1995, this development lead us to an entirely new level. Additionally, these “services” would span across both Internet and Enterprise businesses. To those of you who have to operate “stuff”, you know that these are two very different worlds in operational models and challenges. It also meant that, to achieve the same level of reliability and performance required our infrastructure was going to have to scale globally and in a significant way.
Мы подумали, что может быть вам будет интересно узнать историю первых трех поколений наших центров обработки данных. Когда Рэй Оззи написал свою памятную записку Software plus Services, он поставил перед нами очень интересную задачу. Ветра перемен двигались с ураганной скоростью. Это окончание “plus Services” скрывало в себе какие-то значительные и неопределенные задачи. Первая заключалась в том, что Майкрософт собиралась в еще большей степени стать операционной компанией. Несмотря на то, что мы управляли большими интернет-сервисами, начиная с 1995 г., эта разработка подняла нас на абсолютно новый уровень. Кроме того, эти “сервисы” охватывали интернет-компании и корпорации. Тем, кому приходится всем этим управлять, известно, что есть два очень разных мира в области операционных моделей и задач. Это также означало, что для достижения такого же уровня надежности и производительности требовалось, чтобы наша инфраструктура располагала значительными возможностями расширения в глобальных масштабах.
It was that intense atmosphere of change that we first started re-evaluating data center technology and processes in general and our ideas began to reach farther than what was accepted by the industry at large. This was the era of Generation 1. As we look at where most of the world’s data centers are today (and where our facilities were), it represented all the known learning and design requirements that had been in place since IBM built the first purpose-built computer room. These facilities focused more around uptime, reliability and redundancy. Big infrastructure was held accountable to solve all potential environmental shortfalls. This is where the majority of infrastructure in the industry still is today.
Именно в этой атмосфере серьезных изменений мы впервые начали переоценку ЦОД-технологий и технологий вообще, и наши идеи начали выходить за пределы общепринятых в отрасли представлений. Это была эпоха ЦОД первого поколения. Когда мы узнали, где сегодня располагается большинство мировых дата-центров и где находятся наши предприятия, это представляло весь опыт и навыки проектирования, накопленные со времени, когда IBM построила первую серверную. В этих ЦОД больше внимания уделялось бесперебойной работе, надежности и резервированию. Большая инфраструктура была призвана решать все потенциальные экологические проблемы. Сегодня большая часть инфраструктуры все еще находится на этом этапе своего развития.
We soon realized that traditional data centers were quickly becoming outdated. They were not keeping up with the demands of what was happening technologically and environmentally. That’s when we kicked off our Generation 2 design. Gen 2 facilities started taking into account sustainability, energy efficiency, and really looking at the total cost of energy and operations.
Очень быстро мы поняли, что стандартные дата-центры очень быстро становятся устаревшими. Они не поспевали за темпами изменений технологических и экологических требований. Именно тогда мы стали разрабатывать ЦОД второго поколения. В этих дата-центрах Gen 2 стали принимать во внимание такие факторы как устойчивое развитие, энергетическая эффективность, а также общие энергетические и эксплуатационные.
No longer did we view data centers just for the upfront capital costs, but we took a hard look at the facility over the course of its life. Our Quincy, Washington and San Antonio, Texas facilities are examples of our Gen 2 data centers where we explored and implemented new ways to lessen the impact on the environment. These facilities are considered two leading industry examples, based on their energy efficiency and ability to run and operate at new levels of scale and performance by leveraging clean hydro power (Quincy) and recycled waste water (San Antonio) to cool the facility during peak cooling months.
Мы больше не рассматривали дата-центры только с точки зрения начальных капитальных затрат, а внимательно следили за работой ЦОД на протяжении его срока службы. Наши объекты в Куинси, Вашингтоне, и Сан-Антонио, Техас, являются образцами наших ЦОД второго поколения, в которых мы изучали и применяли на практике новые способы снижения воздействия на окружающую среду. Эти объекты считаются двумя ведущими отраслевыми примерами, исходя из их энергетической эффективности и способности работать на новых уровнях производительности, основанных на использовании чистой энергии воды (Куинси) и рециклирования отработанной воды (Сан-Антонио) для охлаждения объекта в самых жарких месяцах.
As we were delivering our Gen 2 facilities into steel and concrete, our Generation 3 facilities were rapidly driving the evolution of the program. The key concepts for our Gen 3 design are increased modularity and greater concentration around energy efficiency and scale. The Gen 3 facility will be best represented by the Chicago, Illinois facility currently under construction. This facility will seem very foreign compared to the traditional data center concepts most of the industry is comfortable with. In fact, if you ever sit around in our container hanger in Chicago it will look incredibly different from a traditional raised-floor data center. We anticipate this modularization will drive huge efficiencies in terms of cost and operations for our business. We will also introduce significant changes in the environmental systems used to run our facilities. These concepts and processes (where applicable) will help us gain even greater efficiencies in our existing footprint, allowing us to further maximize infrastructure investments.
Так как наши ЦОД второго поколения строились из стали и бетона, наши центры обработки данных третьего поколения начали их быстро вытеснять. Главными концептуальными особенностями ЦОД третьего поколения Gen 3 являются повышенная модульность и большее внимание к энергетической эффективности и масштабированию. Дата-центры третьего поколения лучше всего представлены объектом, который в настоящее время строится в Чикаго, Иллинойс. Этот ЦОД будет выглядеть очень необычно, по сравнению с общепринятыми в отрасли представлениями о дата-центре. Действительно, если вам когда-либо удастся побывать в нашем контейнерном ангаре в Чикаго, он покажется вам совершенно непохожим на обычный дата-центр с фальшполом. Мы предполагаем, что этот модульный подход будет способствовать значительному повышению эффективности нашего бизнеса в отношении затрат и операций. Мы также внесем существенные изменения в климатические системы, используемые в наших ЦОД. Эти концепции и технологии, если применимо, позволят нам добиться еще большей эффективности наших существующих дата-центров, и тем самым еще больше увеличивать капиталовложения в инфраструктуру.
This is definitely a journey, not a destination industry. In fact, our Generation 4 design has been under heavy engineering for viability and cost for over a year. While the demand of our commercial growth required us to make investments as we grew, we treated each step in the learning as a process for further innovation in data centers. The design for our future Gen 4 facilities enabled us to make visionary advances that addressed the challenges of building, running, and operating facilities all in one concerted effort.
Это определенно путешествие, а не конечный пункт назначения. На самом деле, наш проект ЦОД четвертого поколения подвергался серьезным испытаниям на жизнеспособность и затраты на протяжении целого года. Хотя необходимость в коммерческом росте требовала от нас постоянных капиталовложений, мы рассматривали каждый этап своего развития как шаг к будущим инновациям в области дата-центров. Проект наших будущих ЦОД четвертого поколения Gen 4 позволил нам делать фантастические предположения, которые касались задач строительства, управления и эксплуатации объектов как единого упорядоченного процесса.
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Англо-русский словарь нормативно-технической терминологии > modular data center
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24 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
25 production
n1) изготовление; производство2) продукция•to cut (back) production — свертывать / сокращать производство
to diversify production — диверсифицировать / разнообразить продукцию
to limit production — ограничивать / сокращать производство
- anarchy of productionto reduce production — свертывать / сокращать производство
- animal production
- annual production
- arms production
- atomic power and energy production
- automation of production
- batch production
- coal production
- commercial production
- commodity production
- comprehensive mechanization of production
- continuous production
- costs of production
- crop production
- current production
- curtailment ofproduction
- cutback of production
- cuts in production
- daily production
- decline in production
- domestic production
- drop in production
- economically effective production
- effectiveness of production
- end production
- energy production - fertilizer production
- fishing production
- flexible production
- flow production
- food production
- full-scale production of the neutron bomb
- global production
- high production
- high-cost production
- highly organized production
- highly remunerative production
- improvement of effectiveness of production
- improvement of production
- individual production
- industrial production
- joint production
- labor-intensive production
- lagging industrial production
- large-scale production - line production
- machine mode of production
- mass production
- material production
- means of production
- mechanized production
- mode of production
- nonspecialized production
- nonwaste production
- per capita production
- per head production
- pilot production
- planned production
- power production
- production advances rapidly
- production declines
- production decreases
- production falls
- production increases
- production of consumer goods
- production of illicit alcohol
- production of means of production
- production outstrips demand
- production rises
- profitable production
- public production
- rate of production
- runaway production
- scale of production
- self-reliance in production
- self-sufficiency in production
- serial production
- short-run production
- small-scale production
- social character of production
- social production - sphere of material production
- stagnant production
- steel production
- structure of industrial production
- subsidiary production
- subsistence production
- switchover from military to civilian production
- technical reequipment of production - total world production
- unequally distributed food production
- uninterrupted development of production
- unprofitable production - war production
- waste-free production
- wasteful production
- wasteless production
- well organized production
- world production -
26 GAF
1) Компьютерная техника: Global Assessment Of Function2) Медицина: Global Assessment Functioning3) Военный термин: German Air Force, government aircraft factory, ground attack fighter, Ground Alert Facility (of PAC ABNCP)5) Шутливое выражение: Giant Amphibious Fly6) Бухгалтерия: Growing Annuity Factor7) Астрономия: Geographic Adjustment Factor8) Сокращение: Government Aircraft Factories9) Нефть: gross acre feet10) Космонавтика: Gesellschaft fur angewandte Fernerkundung (Germany)11) Фирменный знак: Great American Federal12) Фантастика Gothic Alien Foundation14) Хобби: Goblin Attack Force15) AMEX. Georgia Financial, Inc.16) Международная торговля: Global Assessment Of Functioning -
27 GS
1) Компьютерная техника: Getting Started, Global Send, Global Service, Graphics And Sound2) Американизм: Gas Standard, General Standard, Government Sector3) Спорт: Game Shares, Game Spot, Gaming Surface, Gaming System, Goal Shooter, Grand Slam, Grand Sport, Great Shot4) Военный термин: General, General Staff, (2) General Support, Geological Survey, German Submarine, Ghost Soldiers, Gold Stripes, Good Shot, Government Civilian, Great Snipers, Great Soldiers, gasoline supply, general schedule, general service, general stores, grade system, ground speed, ground support, ground surveillance, guidance simulator, guidance station, guidance system, gunnery school, gunnery sergeant, gunnery support, Government Service (Federal Civil Service)5) Техника: Geological Society, gas chromatography, gas signal, gateway switch, general search, general shot, gland seal, gland steam system, glide slope receiver, gram per second, graphic system, gray scale, green strength, guidance section, gyrostabilizer6) Сельское хозяйство: growth stage (фаза роста и развития (растения), например GS30, GS21 to GS59)7) Шутливое выражение: Ghost Sweeper8) Химия: Gold And Silver9) Математика: Gauss Seidell, General Solution, Graph Substitution10) Юридический термин: Gang Suppression11) Биржевой термин: Got Savings, Growing Stock12) Ветеринария: German Shepherd13) Грубое выражение: Go Sexy, Goddamned Slow14) Металлургия: оцинкованная сталь в листах (galvanized sheets)15) Музыка: Group Sounds, Guitar Steel16) Радио: Ground State17) Телекоммуникации: Ground Start, Generic Standards18) Сокращение: General Secretary, General Staff, Glide Slope, Government Service, Grammar School, South Georgia & South Sandwich Islands, general support, government stock (s)19) Текстиль: Gallery Special, Girls Sandal, God Sized, Guy Special20) Университет: Graduate School, Graduate Student, Graduation Standard21) Физика: Gamma Stable, Glazed Surfaces22) Электроника: Game Sounds, Graphics Sound23) Вычислительная техника: general station, grayscale, General Standard (MIDI), генеральный стандарт, шкала серого цвета24) Нефть: gas show, Геологическое общество (США), газовая хроматография (gas chromatography), газопроявления (gas showings), признаки газа (gas showings), ГУ (групповая установка) (Gathering Station)25) Космонавтика: Geological Survey (USA)26) Картография: guard station27) Банковское дело: государственные облигации, государственные ценные бумаги (government stocks)28) Транспорт: Goes Slow, Grand Sports, Gravel Street, Great Sedan29) Пищевая промышленность: Green Stuffing30) Фирменный знак: Gas Station, Gentoo Stable, Gift Shop, Goldman Sachs, Graphical Solutions31) Экология: groundwater station32) Деловая лексика: General Satisfaction, Good Service, Guaranteed Service33) Бурение: газопроявление (gas show)34) Инвестиции: government stocks35) Сетевые технологии: Gateway Server, Global Server, Global Shared, ground station, group separator, разделитель групп36) Полимеры: German silver37) Океанография: Gulf Shelf38) Сахалин Ю: sour gas39) Сахалин А: gas chromatograph40) Макаров: gyroscope41) Расширение файла: Gofer script (Haskell language dialect)42) Нефть и газ: gas supply (m3/day), подача газа, поставка газа43) Строительные материалы: grade strength44) Электротехника: generator simulator45) Имена и фамилии: George Schmidt, George Stanford, Gordon Smith46) Компьютерные игры: Great sword47) Общественная организация: Guild Statistics48) Должность: Gender Studies, General Studies, Gun Smith49) Чат: Good And Slow, Good Seeing, Goto Sleep50) Правительство: Garden State, Golden State51) NYSE. Goldman Sachs Group, Inc.52) НАСА: Ground System -
28 Gs
1) Компьютерная техника: Getting Started, Global Send, Global Service, Graphics And Sound2) Американизм: Gas Standard, General Standard, Government Sector3) Спорт: Game Shares, Game Spot, Gaming Surface, Gaming System, Goal Shooter, Grand Slam, Grand Sport, Great Shot4) Военный термин: General, General Staff, (2) General Support, Geological Survey, German Submarine, Ghost Soldiers, Gold Stripes, Good Shot, Government Civilian, Great Snipers, Great Soldiers, gasoline supply, general schedule, general service, general stores, grade system, ground speed, ground support, ground surveillance, guidance simulator, guidance station, guidance system, gunnery school, gunnery sergeant, gunnery support, Government Service (Federal Civil Service)5) Техника: Geological Society, gas chromatography, gas signal, gateway switch, general search, general shot, gland seal, gland steam system, glide slope receiver, gram per second, graphic system, gray scale, green strength, guidance section, gyrostabilizer6) Сельское хозяйство: growth stage (фаза роста и развития (растения), например GS30, GS21 to GS59)7) Шутливое выражение: Ghost Sweeper8) Химия: Gold And Silver9) Математика: Gauss Seidell, General Solution, Graph Substitution10) Юридический термин: Gang Suppression11) Биржевой термин: Got Savings, Growing Stock12) Ветеринария: German Shepherd13) Грубое выражение: Go Sexy, Goddamned Slow14) Металлургия: оцинкованная сталь в листах (galvanized sheets)15) Музыка: Group Sounds, Guitar Steel16) Радио: Ground State17) Телекоммуникации: Ground Start, Generic Standards18) Сокращение: General Secretary, General Staff, Glide Slope, Government Service, Grammar School, South Georgia & South Sandwich Islands, general support, government stock (s)19) Текстиль: Gallery Special, Girls Sandal, God Sized, Guy Special20) Университет: Graduate School, Graduate Student, Graduation Standard21) Физика: Gamma Stable, Glazed Surfaces22) Электроника: Game Sounds, Graphics Sound23) Вычислительная техника: general station, grayscale, General Standard (MIDI), генеральный стандарт, шкала серого цвета24) Нефть: gas show, Геологическое общество (США), газовая хроматография (gas chromatography), газопроявления (gas showings), признаки газа (gas showings), ГУ (групповая установка) (Gathering Station)25) Космонавтика: Geological Survey (USA)26) Картография: guard station27) Банковское дело: государственные облигации, государственные ценные бумаги (government stocks)28) Транспорт: Goes Slow, Grand Sports, Gravel Street, Great Sedan29) Пищевая промышленность: Green Stuffing30) Фирменный знак: Gas Station, Gentoo Stable, Gift Shop, Goldman Sachs, Graphical Solutions31) Экология: groundwater station32) Деловая лексика: General Satisfaction, Good Service, Guaranteed Service33) Бурение: газопроявление (gas show)34) Инвестиции: government stocks35) Сетевые технологии: Gateway Server, Global Server, Global Shared, ground station, group separator, разделитель групп36) Полимеры: German silver37) Океанография: Gulf Shelf38) Сахалин Ю: sour gas39) Сахалин А: gas chromatograph40) Макаров: gyroscope41) Расширение файла: Gofer script (Haskell language dialect)42) Нефть и газ: gas supply (m3/day), подача газа, поставка газа43) Строительные материалы: grade strength44) Электротехника: generator simulator45) Имена и фамилии: George Schmidt, George Stanford, Gordon Smith46) Компьютерные игры: Great sword47) Общественная организация: Guild Statistics48) Должность: Gender Studies, General Studies, Gun Smith49) Чат: Good And Slow, Good Seeing, Goto Sleep50) Правительство: Garden State, Golden State51) NYSE. Goldman Sachs Group, Inc.52) НАСА: Ground System -
29 gs
1) Компьютерная техника: Getting Started, Global Send, Global Service, Graphics And Sound2) Американизм: Gas Standard, General Standard, Government Sector3) Спорт: Game Shares, Game Spot, Gaming Surface, Gaming System, Goal Shooter, Grand Slam, Grand Sport, Great Shot4) Военный термин: General, General Staff, (2) General Support, Geological Survey, German Submarine, Ghost Soldiers, Gold Stripes, Good Shot, Government Civilian, Great Snipers, Great Soldiers, gasoline supply, general schedule, general service, general stores, grade system, ground speed, ground support, ground surveillance, guidance simulator, guidance station, guidance system, gunnery school, gunnery sergeant, gunnery support, Government Service (Federal Civil Service)5) Техника: Geological Society, gas chromatography, gas signal, gateway switch, general search, general shot, gland seal, gland steam system, glide slope receiver, gram per second, graphic system, gray scale, green strength, guidance section, gyrostabilizer6) Сельское хозяйство: growth stage (фаза роста и развития (растения), например GS30, GS21 to GS59)7) Шутливое выражение: Ghost Sweeper8) Химия: Gold And Silver9) Математика: Gauss Seidell, General Solution, Graph Substitution10) Юридический термин: Gang Suppression11) Биржевой термин: Got Savings, Growing Stock12) Ветеринария: German Shepherd13) Грубое выражение: Go Sexy, Goddamned Slow14) Металлургия: оцинкованная сталь в листах (galvanized sheets)15) Музыка: Group Sounds, Guitar Steel16) Радио: Ground State17) Телекоммуникации: Ground Start, Generic Standards18) Сокращение: General Secretary, General Staff, Glide Slope, Government Service, Grammar School, South Georgia & South Sandwich Islands, general support, government stock (s)19) Текстиль: Gallery Special, Girls Sandal, God Sized, Guy Special20) Университет: Graduate School, Graduate Student, Graduation Standard21) Физика: Gamma Stable, Glazed Surfaces22) Электроника: Game Sounds, Graphics Sound23) Вычислительная техника: general station, grayscale, General Standard (MIDI), генеральный стандарт, шкала серого цвета24) Нефть: gas show, Геологическое общество (США), газовая хроматография (gas chromatography), газопроявления (gas showings), признаки газа (gas showings), ГУ (групповая установка) (Gathering Station)25) Космонавтика: Geological Survey (USA)26) Картография: guard station27) Банковское дело: государственные облигации, государственные ценные бумаги (government stocks)28) Транспорт: Goes Slow, Grand Sports, Gravel Street, Great Sedan29) Пищевая промышленность: Green Stuffing30) Фирменный знак: Gas Station, Gentoo Stable, Gift Shop, Goldman Sachs, Graphical Solutions31) Экология: groundwater station32) Деловая лексика: General Satisfaction, Good Service, Guaranteed Service33) Бурение: газопроявление (gas show)34) Инвестиции: government stocks35) Сетевые технологии: Gateway Server, Global Server, Global Shared, ground station, group separator, разделитель групп36) Полимеры: German silver37) Океанография: Gulf Shelf38) Сахалин Ю: sour gas39) Сахалин А: gas chromatograph40) Макаров: gyroscope41) Расширение файла: Gofer script (Haskell language dialect)42) Нефть и газ: gas supply (m3/day), подача газа, поставка газа43) Строительные материалы: grade strength44) Электротехника: generator simulator45) Имена и фамилии: George Schmidt, George Stanford, Gordon Smith46) Компьютерные игры: Great sword47) Общественная организация: Guild Statistics48) Должность: Gender Studies, General Studies, Gun Smith49) Чат: Good And Slow, Good Seeing, Goto Sleep50) Правительство: Garden State, Golden State51) NYSE. Goldman Sachs Group, Inc.52) НАСА: Ground System -
30 large
1. a большой, крупный2. a эк. крупный; крупного масштабаlarge quantity item — предмет, отпускаемый крупными партиями
3. a многочисленный4. a обильный5. a крупномасштабный, массовый6. a широкий, большого диапазона7. a щедрый, великодушный8. a амер. сл. полный энтузиазма, восторженный9. a амер. разг. хвастливый, заносчивый10. a мор. попутный, благоприятный11. adv широко, пространноgeneral public, public at large — широкая публика
12. adv крупно13. adv хвастливо, напыщенноto talk large — хвастаться, похваляться; выпендриваться
Синонимический ряд:1. big (adj.) big; bull; colossal; considerable; enormous; extensive; fat; gigantic; grand; great; healthy; hefty; huge; husky; immense; large-scale; major; massive; oversize; sizable2. general (adj.) all-inclusive; all-round; broad; comprehensive; expansive; extended; far-reaching; general; global; inclusive; overall; sweeping; wide-ranging; widespread3. important (adj.) consequential; historic; important; material; meaningful; momentous; significant; substantial; weighty4. plentiful (adj.) abundant; ample; copious; liberal; multitudinous; plentifulАнтонимический ряд:abbreviated; attenuated; bigoted; brief; circumscribed; contracted; diminutive; dwarfish; illiberal; infinitesimal; insignificant; limited; little; meagre; mean -
31 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
32 GAS
1) Общая лексика: hum. сокр. Genome Automation System2) Компьютерная техника: get-away special3) Авиация: General Aviation Centre4) Медицина: шкала общей оценки (http://www.consilium-medicum.com/media/psycho/04_04/182.shtml), Global Arthritis Score, Global Assessment Scale, Galactosyl Serum Albumin5) Спорт: Games And Sports, Gear Acquisition Syndrome6) Военный термин: General Air Staff, Getaway Special, Gray Area Systems, general automotive support, gun accessory system7) Техника: Gas Appliance System, general aviation simulator8) Математика: Genetic Algorithm Smoother, Geometric Analysis Of Sections9) Религия: God Anointing Students, God Answering Students, Gods Annointed Soldiers, Gods Awesome Servants10) Юридический термин: Gang Anti Social11) Бухгалтерия: Governmental Accounting Standards12) Грубое выражение: Give A Shit13) Музыка: Guitar Aquisition Syndrome14) Сокращение: General Air Situation (NATO), Genetic Algorithm15) Физика: Gas Anti-Solvent16) Физиология: Group A Streptococcal17) Вычислительная техника: Get-Away Special (Space)18) Литература: Great American Speakers Toastmasters19) Иммунология: general adaptation syndrome20) Космонавтика: Get Away Special container21) Пищевая промышленность: Golden Apple Snail22) Деловая лексика: Garage Account Security, Goal Attainment Scaling23) Сетевые технологии: Generic Application Server24) Фантастика Granary and Audio Sorcery25) Должность: Guardian Activites Scientologist26) Чат: Go Ahead Single, Got A Second27) СМС: Go And See -
33 GIS
1) Общая лексика: Стандарт Института золота (Gold Institute Standard)2) Геология: Геологическая информационная система3) Биология: gonadotropin-inhibititing substance4) Американизм: Geographic Information Systems5) Военный термин: Government Information System, generalized information system, ground instrumentation system7) Сокращение: Gas-Insulated Switch, Geospatial Information System, Global Information System8) Вычислительная техника: Graphical Information System9) Нефть: genetic increment of strata10) Транспорт: Geographical Information Systems11) Деловая лексика: Generic Inventory System12) Глоссарий компании Сахалин Энерджи: geoinformation system, ГИС, геоинформационная система13) Сетевые технологии: Geographic Information System, Geographical Information System, географическая информационная система, система обработки географической информации14) Автоматика: general information system15) Макаров: географические информационные системы16) Расширение файла: Generalised Information System, Global Information Solutions (AT&T), Bitmap graphics (Erdas gray-scale image)17) Энергосистемы: аванпост18) Нефть и газ: Geologic Information System, Geological Information System19) Электротехника: gas-insulated substation, gas-insulated switchgear, КРУЭ20) Должность: Geographic Information Science21) NYSE. General M L S, Inc.22) Аэропорты: Gisborne, New Zealand23) НАСА: Geography In Space -
34 MGS
1) Общая лексика: mud gas separator2) Геология: Maine Geological Survey, Maryland Geological Survey, Michigan Geological Survey, Mississippi Geological Society3) Спорт: Machine Groomed Snow4) Военный термин: Mission Ground Station, machinegun section, missile guidance get, missile guidance section, missile guidance system, mobile ground station, Mobile Gun System6) Шутливое выражение: Must Get Spinach7) Религия: Methodist Girls' School8) Сокращение: metal gravel stop9) Физиология: Meckel-Gruber Syndrome10) Школьное выражение: Manchester Grammar School11) Космонавтика: Mars Global Surveyor (USA)12) Биотехнология: mouse grimace scale13) Фирменный знак: Max-Gain Systems, Inc.14) Экология: Manganese Green Sand (фильтрующий материал)15) Золотодобыча: Moseley gravity separator, Mozeley gravity separator, Mozley gravity separator, multi-gravity separation, multigravity separation, мультигравитационный сепаратор, гравитационный сепаратор Мозли (правильно: Henry Moseley)16) НАСА: Mars Global Surveyor17) Программное обеспечение: Metal Gear Solid -
35 gas
1) Общая лексика: hum. сокр. Genome Automation System2) Компьютерная техника: get-away special3) Авиация: General Aviation Centre4) Медицина: шкала общей оценки (http://www.consilium-medicum.com/media/psycho/04_04/182.shtml), Global Arthritis Score, Global Assessment Scale, Galactosyl Serum Albumin5) Спорт: Games And Sports, Gear Acquisition Syndrome6) Военный термин: General Air Staff, Getaway Special, Gray Area Systems, general automotive support, gun accessory system7) Техника: Gas Appliance System, general aviation simulator8) Математика: Genetic Algorithm Smoother, Geometric Analysis Of Sections9) Религия: God Anointing Students, God Answering Students, Gods Annointed Soldiers, Gods Awesome Servants10) Юридический термин: Gang Anti Social11) Бухгалтерия: Governmental Accounting Standards12) Грубое выражение: Give A Shit13) Музыка: Guitar Aquisition Syndrome14) Сокращение: General Air Situation (NATO), Genetic Algorithm15) Физика: Gas Anti-Solvent16) Физиология: Group A Streptococcal17) Вычислительная техника: Get-Away Special (Space)18) Литература: Great American Speakers Toastmasters19) Иммунология: general adaptation syndrome20) Космонавтика: Get Away Special container21) Пищевая промышленность: Golden Apple Snail22) Деловая лексика: Garage Account Security, Goal Attainment Scaling23) Сетевые технологии: Generic Application Server24) Фантастика Granary and Audio Sorcery25) Должность: Guardian Activites Scientologist26) Чат: Go Ahead Single, Got A Second27) СМС: Go And See -
36 economy
n1) экономика; хозяйство2) экономия; бережливость•to build up national economy — строить / создавать национальную экономику
to improve one's economy — улучшать состояние экономики
to meet the needs of the national economy for smth — удовлетворять потребности национальной экономики в чем-л.
to rebuild a country's economy — восстанавливать / реконструировать экономику страны
to rehabilitate the war-ravaged national economy — восстанавливать разрушенную войной экономику страны
to remodel the economy — переделывать / изменять экономику
to revitalize / to revive the economy — возрождать / оживлять экономику
to satisfy the needs of the national economy for smth — удовлетворять потребности национальной экономики в чем-л.
to stimulate one's domestic economy — стимулировать рост экономики внутри страны
- adversely affected branches of economyto tighten one's economy hold — усиливать свое экономическое влияние
- agricultural economy
- ailing economy
- ailing economies of the Third World
- all-embracing economy
- appalling state of the economy
- balanced development of the branches of economy
- barter economy
- beleaguered economy
- black economy
- buoyancy in a country's economy
- buoyant economy
- business economy
- capitalist economy
- centralized economy
- centrally planned economy
- closed economy
- cohesive economy
- collapsing economy
- colonialist economy
- command economy
- commanding heights of the economy
- competitive economy
- complementary economies
- consumer economy
- controlled economy
- crippled economy
- crisis-free economy
- critical state of the economy
- day-to-day running of economy
- debt-ridden economy
- defense economy
- developed economy
- developed national economy
- developing economy
- dire state of the economy
- disrupted economy
- domestic economy
- economy catches its breath
- economy constricts
- economy expands
- economy goes deeper into crisis
- economy goes into a decline
- economy is buoyant
- economy is close to collapse
- economy is coming out of recession
- economy is crumbling
- economy is diving into a recession
- economy is facing a slump
- economy is faltering
- economy is headed upward
- economy is in a dreadful state
- economy is in a state of collapse
- economy is in bad condition
- economy is in recession
- economy is in the doldrums
- economy is not out of the woods yet
- economy is rolling downhill
- economy is sagging
- economy is seriously unbalanced
- economy is shrinking
- economy of disarmament
- economy of fuel
- economy of one-sided development
- economy of scarcity
- economy recovers
- economy undergoing charges
- economy will undergo drastic surgical measures
- economy with a high rate of growth in per capita output
- economies of industrialized countries are booming
- economies of scale
- economies on labor
- economies on social services
- emerging economy
- engineering economy
- exchange economy
- expanding economy
- fast developing economy
- flagging economy
- fragile economy
- frail economy
- free economy
- free enterprise economy
- freewheeling economy
- full employment economy
- ghost economy
- gilt-edged economy
- global economy
- gray economy
- green economy
- gross mismanagement of economy
- growth of the economy
- growth rate of the economy
- healthy economy
- high employment economy
- high interest rates further dampen down the economy
- highly developed branches of the economy
- home economy
- humane economy
- industrial economy
- inflationary pressures on the economy
- intensification of economy
- laissez-faire economy
- less centralized grip on the economy
- lop-sided economy
- low pressure economy
- major economy
- management of the economy
- market economy
- market-oriented economy
- mature economy
- mechanics of economy
- militarization of the economy
- militarized economy
- military economy
- mixed economy
- modernization of the economy
- monetary economy
- moribund economy
- multibranch economy
- multisectoral economy
- multistructrural economy
- national economy
- no-growth period of economy
- ongoing trends in the world economy
- overheated economy
- peace-time economy
- peasant economy
- plan-based economy
- planless economy
- plan-market economy
- planned economy
- pluralistic economy - powerful economy
- private economy
- private enterprise economy
- private sector of the economy
- progressive transformation of the economy
- protected economy
- public sector of the economy
- rapid expansion of the economy
- ravaged economy
- recovery in economy
- reforming of the economy along western lines
- regulated market economy
- retooling of the national economy
- revitalization of the economy
- robber economy
- robust economy
- run-down economy
- rural economy
- sagging economy
- sane economy
- self-sustained economy
- shadow economy
- shaky economy
- shattered economy
- shift away from central control of the economy
- shift to a market economy
- sick economy
- siege economy
- simple commodity economy
- size of the economy
- slide in the economy
- slowing of economy
- sluggish economy
- socialist economy
- socialist system of economy
- socialized economy
- sound economy
- Soviet-style economy
- spaceman economy
- spontaneous economy
- stability of economy
- stagnant economy - state-run economy
- stationary economy
- steady-state economy
- strict economy
- strong economy
- study of world economy
- subsistence economy
- sustained growth of economy
- swift transition to market economy
- swiss-cheese economy
- switchover to a market economy
- the country's economy grew by 10 per cent
- the country's economy has been in better shape than before
- the country's economy is in a pretty bad way
- the country's economy is in dire trouble
- tottering economy
- transition to market economy
- troubled economy
- turnaround in the economy
- two interlined economies
- unbalanced economy
- under-the-table economy
- unstable economy
- viable economy
- war economy
- war-ravaged economy
- war-time economy
- weakening of the economy
- world economy -
37 expenditure
n1) расход; расходование; трата; потребление; статья расхода2) pl расходы; затраты•- agricultural expenditures
- armaments expenditures
- arms expenditures
- business expenditures
- capital equipment expenditures
- capital expenditures
- cash expenditures
- civilian expenditures
- classification of expenditures
- current expenditures
- defense expenditures
- direct expenditures
- education expenditures
- environmental expenditures
- escalating military expenditure
- estimated expenditures
- expenditures above the line
- expenditures abroad
- expenditures at home
- expenditures below the line
- expenditures for national security
- expenditures for pollution abatement
- expenditures for welfare and social benefits
- expenditures on armaments
- expenditures on military R and D
- expenditures on military research and development
- expenditures on public account
- export expenditures
- extra expenditures
- extra-budgetary expenditures
- extraordinary expenditures
- federal expenditures
- global expenditures on arms
- global military expenditures
- government expenditures abroad
- government expenditures
- government overseas expenditures
- health expenditures
- housing expenditures
- import expenditures
- interest expenditure
- investment expenditures
- loan expenditures
- marginal expenditures
- military and related security expenditures
- military expenditures
- non-defense expenditures
- operating expenditures
- overseas military expenditure
- personal consumption expenditures
- plant and equipment expenditure
- productive expenditures
- public expenditures
- recurrent expenditure
- reduction in expenditure
- research-and-development expenditures
- rising scale of expenditures
- socially necessary expenditure
- space expenditures
- supply expenditures
- total expenditures
- unproductive expenditures - welfare expenditures -
38 project
1. n1) проект; план; схема•to approve a project — одобрять / утверждать проект
to estimate / to evaluate a project — оценивать проект
to implement a project — осуществлять проект / план
to initiate a project — приступать к осуществлению проекта; начинать проект
to sponsor projects — субсидировать / финансировать проекты
- ambitious projectto support a project — поддерживать / финансировать проект
- approved project
- building project
- carefully selected projects
- commissioning of projects
- completion of a project
- construction project
- constructional project
- cost sharing project
- defense project
- demonstration project
- description of a project
- development project
- economic project
- estimated cost of the project
- evaluation of industrial projects
- family-planning project
- famine relief project
- feasible project
- field implementation of projects
- field projects
- follow-on project
- global project
- high priority project
- individual project
- industrial project
- infrastructure project
- initial project
- inter-country project
- interregional project
- irrigation project
- joint project
- larger project
- large-scale project
- long-term project
- major project
- Manhattan Project
- medium-sized project
- military project
- model project
- modified version of the project
- multicountry project
- multipurpose project
- national development project
- nonmilitary project
- on-going project
- operational project
- original project
- particular project
- physical feasibility of a project
- pilot project
- pre-investment project
- productive project
- program-assisted projects
- project of the century
- regional project
- research project
- short-term project
- smaller project
- small-scale project
- small-sized project
- sound project
- specialized project
- specific project
- subregional project
- technical assistance project
- technical cooperation project
- transnational project
- turn-key project
- umbrella project
- UNDP-supported projects
- unfair project
- United Nations-operated projects
- unsound project
- viable project 2. vпроектировать, составлять проект; прогнозировать; планировать -
39 war
1. nвойна, боевые действия, военные действия; борьбаto abolish war — уничтожать войны; устранять возможность возникновения войны
to declare war on / upon a country — объявлять войну какой-л. стране
to drag / to draw a country into a war — втягивать страну в войну
to eliminate the menace / threat of war — устранять угрозу войны
to fight other people's wars — воевать за других, участвовать в чужой войне
to force a war on / upon smb — навязывать войну кому-л.
to go to war — вступать в войну, начинать войну, отправляться на войну, участвовать в войне
to impose a war on / upon smb — навязывать войну кому-л.
to instigate a war — провоцировать военный конфликт / войну
to know the price of war — знать не понаслышке, что такое война
to levy a war on / upon smb — навязывать войну кому-л.
to menace war — угрожать / грозить войной
to open a war — начинать / развязывать войну
to reject any arbitration / mediation in the war — отклонять любое посредничество в деле прекращения войны
to resolve a war — разрешать / урегулировать военный конфликт
to rise up a holy war against foreign invaders — подниматься на священную войну против иностранных захватчиков
to scrap star wars — отказываться от "звездных войн"
to settle / to solve a war — разрешать / урегулировать военный конфликт
to slide to a civil war — сползать / скатываться к гражданской войне ( о стране)
to stoke up a war — раздувать войну, подогревать военный конфликт
to unleash a war — начинать / развязывать войну
- abolition of warto wage war — вести войну, воевать
- accidental war
- Afghan war
- aftermath of the war
- aggressive war
- air war
- all-out war
- alternative to war
- annexionist war
- announcement of war - at times of war
- atomic war
- atrocities of war
- bacteriological war
- bitter war
- bloody war
- border war
- breathing space in a war
- brunt of war
- brutal methods of war
- brutal war
- camps war - cessation of the war
- civil war
- clandestine war
- class war
- Cod Wars
- cold war
- collapse of the cold war
- colonial war
- conduct of war
- contained war
- containment of the war
- controlled counterforce war
- conventional war
- cosmic war
- costly war
- counterinsurgency war
- country blighted by war
- country in the throes of a civil war
- country of war
- country's involvement in the war
- crack war
- crime war
- criminal war
- cruel war
- currency war
- danger of war
- de facto war
- declaration of war
- declared state of war
- defensive war
- desperate war
- destructive war
- deterring war
- devastating war
- devastation of the war
- dirty war
- divisive war - drug war
- dynastic wars
- economic war
- effects of war
- end of the war
- end to the war
- enduring war - escalation of the war
- Europe has been through wars - exterminatory war
- factional war
- feats of war
- fierce war
- final phase of the war
- First World War
- flare-up of the war
- fratricidal war
- from before the war
- full war
- full-fledged war
- full-scale war
- gang war
- general war
- global war
- gravity of the war
- Great Patriotic War
- Great War
- ground war
- guerrilla war
- Gulf War
- hidden war
- holy war
- horrors of war
- hot war - in the wake of the war
- in the war
- inadvertent war
- inconclusive war
- independence war
- initial indications of a war coming
- insurrectionary war
- intensified war
- intensive preparations for war
- interminable war
- internecine war
- jamming war
- just war
- land war
- large-scale war
- latent war
- level of war
- liberation war
- limited war
- local war
- lone war
- long war
- long-running war
- lost war
- major war
- massive war
- means of ending the war
- means of war
- menace of war
- missile and nuclear war
- missile war
- monetary and financial war
- murderous war
- national liberation war
- national war
- naval war
- newspaper war
- nightmares of war
- nonatomic war
- nonnuclear war
- nuclear war
- nuclear-missile war
- nuke war
- offensive war
- on the brink of war
- on the verge of war
- ongoing war
- open war
- outbreak of war
- outset of war
- part of the country ravaged by war
- people's liberation war
- people's war
- permanent war
- phony war
- pocket war
- poised for war - potential of war
- predatory war
- preparations for war
- prevention of war
- preventive war
- price war - prolonged war
- propagander war
- prosecution of war
- prospect of war
- protracted war
- proxy war
- psychological war
- race war
- rejection of wars
- rekindling of the war
- relics of the cold war
- renunciation of wars
- restricted war
- revolutionary war
- ruinous war
- ruthless war
- sacred war
- savage war
- scars of war
- scourge of war
- Second World War
- secret war
- shooting war
- Six-day war
- sources of war
- spillover of the war
- star wars - strategic war
- sustained war
- Tanker war
- tantamount to declaring war
- tariff war
- termination of war
- the country is effectively at war
- thermonuclear war
- thirst for war - total war
- trade war
- tribal war
- undeclared war
- union recruitment war
- universal war
- unjust war
- unleashing of war
- unwinnable war
- vengeful war
- victim of war
- War between the States
- War in the Gulf
- War of American Independence
- war against illiteracy
- war against poverty
- war against the use of drugs
- war by proxy
- war drags on
- war escalated
- war has broken out
- war has devastated much of the country
- war has flared up again
- war is as good as over
- war is at a halt
- war is at an end
- war is effectively over
- war is entering a new phase
- war is going to carry on
- war is imminent
- war is looming
- war is petering out
- war is the last resort
- war is unacceptable
- war knew no bounds
- war of aggression
- war of attrition
- war of conquest
- war of diplomatic attrition
- war of extermination
- war of extinction
- war of genocide
- war of liberation
- war of nerves
- war of secession
- war of the cities
- war of words
- war on drugs
- war on terror
- war on two fronts
- war remains intense
- war spills over
- war to end all wars
- war to finish
- war to the end
- war to the knife
- war will leave no victors
- war without end
- war would be catastrophic
- wasting war
- white war
- wide war
- winnable war
- withdrawal from war
- World War I
- World War II
- world war
- world without wars 2. vto war down smth — завоевывать / покорять что-л.
to war over smth — воевать по поводу / из-за чего-л.
-
40 economy
n1) хозяйство, экономика2) экономия, бережливость3) ( economies) экономия, сбережения
- advanced economy
- agricultural economy
- atomistic economy
- backward economy
- barter economy
- black economy
- burgeoning informal economy
- business economy
- capitalist economy
- cash economy
- city economy
- closed economy
- command economy
- commercial economy
- commodity economy
- competitive economies
- controlled economy
- decentralized exchange economy
- defence economy
- dependent economy
- developed economy
- developing economy
- dire economy
- directed economy
- diversified economy
- domestic economy
- engineering economy
- exchange economy
- external economies
- farm economy
- free enterprise economy
- global economy
- grain economy
- home economy
- industrial economy
- integrated economy
- internal economies
- international economy
- local economies
- managed economy
- market economy
- market-directed economy
- market-driven economy
- mature economy
- maximum economy
- military economy
- mixed economy
- multi-branch economy
- municipal economy
- national economy
- natural economy
- open economy
- payable economy
- paying economy
- planned economy
- political economy
- profitable economy
- rigid economy
- rural economy
- scale economies
- self-subsistent peasant economy
- shadow economy
- sick economy
- single crop economy
- stable economy
- stagnant economy
- stationary economy
- steady economy
- struggling economies
- thriving economy
- transition economy
- underground economy
- unstable economy
- well-balanced economy
- world economy
- economy of abundance
- economy of funds
- economies of regions
- economies of scale
- economy of scarcity
- economies of scope
- economy of space
- economy of time
- boost the economy
- ensure economy
- introduce economies
- promote the regional economy
- regenerate the economy
- reorganize the economy
- restruct the economy
- restructure the economy
- revitalize the economy
- revive the economyEnglish-russian dctionary of contemporary Economics > economy
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