-
41 product
product ['prɒdʌkt]∎ finished product Industry produit m fini; (piece of work) résultat m final;∎ food products produits mpl alimentaires, denrées fpl alimentaires;∎ product of India (on packaging) produit d'Inde∎ this book is the product of many years' hard work ce livre est le fruit de longues années d'un travail acharné;∎ she's the product of an unhappy childhood elle est le produit d'une enfance malheureuse;∎ the product of our labour le résultat ou le fruit de notre travail;∎ that's the product of a lively imagination c'est le produit d'une imagination débordante;∎ she was a product of her age c'était un pur produit de son époque(c) Mathematics produit m;∎ the product of x and y le produit de x par y►► product advertising publicité f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f du produit, mémorisation f du produit;product awareness advertising publicité f de sensibilisation au produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product champion champion m de produit;product depth profondeur f de produit;product design conception f du produit;product development élaboration f du produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product features caractéristiques fpl du produit;product group manager directeur(trice) m,f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product information sheet fiche f technique;product innovation innovation f de produit;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle m de vie du produit;product line ligne f de produits;product line manager directeur(trice) m,f de ligne de produits;product management gestion f de produits;product manager chef m ou directeur(trice) m,f de produit, responsable mf produit;product mapping carte f perceptuelle de produits;product market marché m de produit;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur f de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product placement placement m de produit;product planning plan m de développement des produits;product policy politique f de lancement de produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits, carte f de l'univers des produits;product promotion communication f produit;product range gamme f de produits;product specialist spécialiste mf produit;product test test m de produit, essai m de produits;product testing essais mpl ou tests mpl de produit;product testing panel panel m d'essayeurs de produits -
42 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
43 floor
сущ.1) общ. пол, настил; подошва, дноSee:2)а) бирж. операционный зал (помещение фондовой биржи, в которое допускаются только члены биржи)See:trading floor, floor broker, floor official, floor partner floor trader, floor order routing and execution system, stock exchange, exchange memberб) эк. производственная площадьв) СМИ съемочная площадка; телевизионная студияSee:г) торг. торговые площади [залы\] ( предприятия розничной торговли)See:д) гос. упр., пол. зал заседаний (напр., палаты парламента); место выступления, трибуна; право выступать, словоquestion from the floor — вопрос из зала [с места\]
to give smb. the floor — давать кому-л. слово, предоставлять трибуну
to have [take\] the floor — брать слово, выступать
Syn:See:3)а) эк. минимальный уровень (цен, ставок и т. д.)See:б) торг., учет минимальная цена (самое низкое допустимое значение, до которого может снижаться цена реализации продукции; обычно равна величине переменных расходов на единицу продукции)See:в) фин., банк. минимальный уровень (нижний предел ставки процента в облигационном или ипотечном займе с плавающей процентной ставкой)See:г) учет минимальная учетная стоимость* (минимальная стоимость, по которой товарно-материальные запасы могут быть отражены в бухгалтерских записях; численно совпадает с чистой возможной ценой реализации за вычетом нормальной прибыли)The market value of inventory is defined as the replacement cost, as long as it is less than the ceiling and more than the floor. — Рыночная стоимость товарно-материальных запасов определяется по стоимости их замещения, если она ниже максимальной учетной стоимости и выше минимальной учетной стоимости запасов.
Ant:See:
* * *
"пол": 1) торговый зал биржи; торговая площадка биржи; 2) торговые площади магазина; 3) "пол", минимальный, или самый низкий, уровень цены, процентной ставки.* * *нижний предел (процентной ставки), операционный зал. . Словарь экономических терминов .* * *Ценные бумаги/Биржевая деятельностьоперационный зал фондовой биржи, в который допускаются только члены биржи-----«пол»опцион, защищающий интересы инвестора при слишком большом падении процентных ставок -
44 media
сущ.2) СМИ = mass mediamedia market — медиа-рынок, рынок средств массовой информации
See:3) рекл. медиа, средства (распространения) рекламыSee:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media analyst, media director, media flighting, media mix, media owner, media-owner, media plan, media programme, media research, media specialist, media strategy4) комп. носители (информации) (материалы, хранящие данные в любой форме или позволяющие их передавать)See:
* * *
1) средства массовой информации; = mass media; 2) мн. ч. от medium 1. -
45 DCM
1) Компьютерная техника: Data Connector Module, Digital Clock Manager2) Медицина: dilated cardiomyopathy3) Ботаника: Deep Chlorophyll Maximum4) Военный термин: Deputy Chief of Mission, Director of Civilian Marksmanship, Directorate for Classification Management, Distinguished Conduct Medal, defense combat maneuvering, defensive countermeasures, design criteria manual, district court-martial, заместитель посла5) Техника: Dining Chair Metal, Dispenser Cubelet Machine, dielectric cavity maser, digital circuit module, direct current noise margin, discontinuous capillary moisture, discrete channel with memory, displacement comparison method, display and control module6) Юридический термин: Divisional Counsel Meeting7) Бухгалтерия: Debt And Cash Management8) Страхование: Dangerous Cargo Manifest9) Грубое выражение: Dumb Canadien Move10) Геодезия: ЦМП, цифровая модель полога, цифровая модель древесного полога, digital crown model11) Музыка: Douglas Collection Of Music12) Телекоммуникации: Digital Circuit Multiplication (same as DSI)13) Сокращение: Data collection management14) Университет: Dedicated Career Major15) Электроника: режим прерывистого тока, dual core microreactor16) Вычислительная техника: Digital Carrier Module17) Литература: Division Council Meeting18) Нефть: dichloromethane, distillate-cut mud19) Космонавтика: (docking cargo module) МСС (модуль стыковочно-складской)20) Воздухоплавание: Defence Combat Maneuvering21) Фирменный знак: Delhi Cloth Mills22) СМИ: Day Care Monthly23) Деловая лексика: Demand Chain Management, Direct Clearing Members, Display Chain Management24) Сетевые технологии: Dispersion Compensation Module25) Медицинская техника: DICOM Communication Module26) Химическое оружие: Defense Contract Management Command27) Нефть и газ: deep-water cementing method, метод закрепления цементированием28) Общественная организация: District Committee Member, Divisional Council Meeting29) Чат: Don't Cry Mama -
46 RDM
1) Компьютерная техника: Relational Database Mining2) Военный термин: Reliably Delivered Message, radar, Doppler, multifunction, radiation damage monitor3) Техника: remote diagnostic manager, request for design modification, БДУ (Remote Display Module), блок дистанционного управления4) Биржевой термин: ring dealing member (London Metal Exchange)5) Сокращение: De Rotterdamsche Droogdok Maatschappij BV (Netherlands), Radar Doppler Multifunction (Airborne radar), Remote Demolition Mine, Retail Data Mart (2004 access to EDW business information)6) Университет: Re- Admission7) Физиология: Readmission8) Вычислительная техника: relational data modeler9) Транспорт: Reservation Data Maintenance10) Сетевые технологии: Relational Document Manager, Remote Device Management, Resource Description Message, relative distinguished name, Remote Data Module11) Химическое оружие: rocket demilitarization machine12) Макаров: приведенные матрицы плотности13) Аэропорты: Roberts Field, Redmond Municipal Airport, Redmond, Oregon USA14) НАСА: Research Double Module - SPACELAB -
47 SDM
1) Геология: Spatial Data Modelling2) Американизм: Shared Decision Making3) Военный термин: Selective Display Model, Service Decision Memorandum, Shut Down Maintenance, Standoff Destructive Munition, scatter-drop mine, site defense of Minuteman, strategic and deficient materials, subdivision manager4) Техника: security design modification, short range modem, shutdown margin, statistical delta modulation, Simulating Data Management (САПР), управление данными инженерного моделирования5) Шутливое выражение: Sonic Death Monkey6) Автомобильный термин: sensing diagnostic module7) Грубое выражение: Stupid Dance Music8) Оптика: space division multiplex9) Телекоммуникации: Service Delivery Management, Space Division Multiplexing10) Сокращение: Scatter-Drop Mine / Munition, Ship Defense Missile (USA), Site-Defense of Minuteman, Somali Democratic Movement, Sub-rate Data Multiplexer11) Электроника: Site Defence of Minuteman, Specific Device Model for SAB12) Вычислительная техника: Short Data Message, Spatial Data Management, System Development Multitasking (benchmark, DB, SPEC)13) Генетика: site-directed mutagenesis14) Биотехнология: Satellite dye molecule15) Деловая лексика: Scientific Data Management, Systems Development Multiuser16) Сетевые технологии: SNA Datastream Management, управление информационными потоками в среде SNA17) Пивное производство: Schwarz Differential Medium18) Кабельные производство: space-division multiplexing19) Расширение файла: System Development Multitasking20) Маркетология: менеджер по развитию продаж (Sales Development Manager)21) Аэропорты: Brown Field, San Diego, California USA -
48 dcm
1) Компьютерная техника: Data Connector Module, Digital Clock Manager2) Медицина: dilated cardiomyopathy3) Ботаника: Deep Chlorophyll Maximum4) Военный термин: Deputy Chief of Mission, Director of Civilian Marksmanship, Directorate for Classification Management, Distinguished Conduct Medal, defense combat maneuvering, defensive countermeasures, design criteria manual, district court-martial, заместитель посла5) Техника: Dining Chair Metal, Dispenser Cubelet Machine, dielectric cavity maser, digital circuit module, direct current noise margin, discontinuous capillary moisture, discrete channel with memory, displacement comparison method, display and control module6) Юридический термин: Divisional Counsel Meeting7) Бухгалтерия: Debt And Cash Management8) Страхование: Dangerous Cargo Manifest9) Грубое выражение: Dumb Canadien Move10) Геодезия: ЦМП, цифровая модель полога, цифровая модель древесного полога, digital crown model11) Музыка: Douglas Collection Of Music12) Телекоммуникации: Digital Circuit Multiplication (same as DSI)13) Сокращение: Data collection management14) Университет: Dedicated Career Major15) Электроника: режим прерывистого тока, dual core microreactor16) Вычислительная техника: Digital Carrier Module17) Литература: Division Council Meeting18) Нефть: dichloromethane, distillate-cut mud19) Космонавтика: (docking cargo module) МСС (модуль стыковочно-складской)20) Воздухоплавание: Defence Combat Maneuvering21) Фирменный знак: Delhi Cloth Mills22) СМИ: Day Care Monthly23) Деловая лексика: Demand Chain Management, Direct Clearing Members, Display Chain Management24) Сетевые технологии: Dispersion Compensation Module25) Медицинская техника: DICOM Communication Module26) Химическое оружие: Defense Contract Management Command27) Нефть и газ: deep-water cementing method, метод закрепления цементированием28) Общественная организация: District Committee Member, Divisional Council Meeting29) Чат: Don't Cry Mama -
49 rdm
1) Компьютерная техника: Relational Database Mining2) Военный термин: Reliably Delivered Message, radar, Doppler, multifunction, radiation damage monitor3) Техника: remote diagnostic manager, request for design modification, БДУ (Remote Display Module), блок дистанционного управления4) Биржевой термин: ring dealing member (London Metal Exchange)5) Сокращение: De Rotterdamsche Droogdok Maatschappij BV (Netherlands), Radar Doppler Multifunction (Airborne radar), Remote Demolition Mine, Retail Data Mart (2004 access to EDW business information)6) Университет: Re- Admission7) Физиология: Readmission8) Вычислительная техника: relational data modeler9) Транспорт: Reservation Data Maintenance10) Сетевые технологии: Relational Document Manager, Remote Device Management, Resource Description Message, relative distinguished name, Remote Data Module11) Химическое оружие: rocket demilitarization machine12) Макаров: приведенные матрицы плотности13) Аэропорты: Roberts Field, Redmond Municipal Airport, Redmond, Oregon USA14) НАСА: Research Double Module - SPACELAB -
50 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
51 -masterly o masterful?-
Nota d'usoL'aggettivo masterly significa “magistrale, fatto con grande maestria”: to exhibit a masterly display of tact, dare una magistrale dimostrazione di tatto. L'aggettivo masterful può avere questo significato, ma ne ha anche altri, come “autoritario, imperioso”: the manager has a confident, masterful approach with his staff, il manager ha un atteggiamento sicuro e autoritario del confronti del suo staff. -
52 show
[ʃəʊ, Am ʃoʊ] n\show of solidarity Solidaritätsbekundung f;do those lights have a function or are they just for \show? haben die Lichter irgendeine nützliche Funktion, oder sollen sie nur Eindruck machen?;slide \show Diavorführung f, Diavortrag m;retrospective \show Retrospektive f;to be on \show ausgestellt seinpuppet \show Puppenspiel nt, Marionettentheater nt;quiz \show Quizsendung f, Quizshow f;talent \show Talentwettbewerb m;to stage a \show theat eine Show auf die Bühne bringenwho will run the \show when she retires? wer wird den Laden schmeißen, wenn sie in Pension geht? ( fam)sb's [own] \show jds [eigene] Angelegenheit;she prefers to be in charge of her own \show sie zieht es vor, unabhängig schalten und walten zu könnenthe \show die BaseballoberligaPHRASES:\show of hands [Abstimmung f per] Handzeichen nt;who here has been to Europe? let me see a \show of hands wer von euch war schon in Europa? bitte mal die Hand hochheben;by [or on] a \show of hands durch Handzeichen;to make [or put on] a \show of doing sth vortäuschen, etw zu tun;1) ( display)to \show sth etw zeigen [o sehen lassen];to \show sb an ability jdm eine Fähigkeit vorführen;to \show a flag eine Flagge hissen;to \show slides Dias vorführen;to \show one's work art eine Ausstellung machen, ausstellen2) ( reveal)to \show sth etw zeigen [o erkennen lassen];he started to \show his age man begann, ihm sein Alter anzusehen;to \show common sense/ courage/ initiative gesunden Menschenverstand/Mut/Unternehmungsgeist beweisen;to \show genius/ originality Genie/Originalität beweisen;to \show promise viel versprechend sein;to \show no signs of improvement keine Anzeichen einer Besserung aufweisen;to \show one's ticket/ one's passport seine Fahrkarte/seinen Pass vorzeigen;he \showed his ticket to the conductor er zeigte dem Schaffner seine Fahrkarte3) ( express)to \show sth etw zeigen;to \show clemency Milde walten lassen;to \show compassion [for sb] [mit jdm] Mitleid haben;to \show compunction Gewissensbisse haben;to \show one's gratitude sich akk als dankbar erweisen;to \show sb respect jdm Respekt erweisen4) ( expose)to \show sth etw sehen lassen;your shirt's so thin that it \shows your bra dein Hemd ist so dünn, dass man deinen BH durchsieht;this carpet \shows all the dirt bei dem Teppich kann man jedes bisschen Schmutz sehen5) ( point out)to \show sth to sb jdm etw zeigen;\show me where it hurts zeig mir, wo es wehtut;she sent us a map which \showed where her house is sie schickte uns eine Karte, auf der ihr Haus zu sehen war;on this map, urban areas are \shown in grey auf dieser Karte sind die Stadtgebiete grau dargestellt;it's \showing signs of rain es sieht nach Regen aus6) ( explain)to \show sb sth jdm etw zeigen [o erklären];to \show sb the way jdm den Weg zeigen7) ( record)to \show sth etw anzeigen; statistics etw [auf]zeigen;to \show a loss/ profit einen Verlust/Gewinn aufweisen8) ( prove)to \show sth etw beweisen;she has \shown herself [to be] a highly competent manager sie hat sich als sehr kompetente Geschäftsführerin erwiesen;to \show sb that... jdm zeigen [o beweisen], dass...;to \show [sb] how/why... [jdm] zeigen, wie/warum...;to \show cause law seine Gründe vorbringen;order to \show cause gerichtliche Verfügung;to \show one's mettle zeigen, was in einem steckt9) ( escort)to \show sb somewhere jdn irgendwohin führen [o bringen];I'll \show myself out ich finde schon allein hinaus;they \showed us over the estate sie führten uns auf dem Anwesen herumthis film has never been \shown on television dieser Film kam noch nie im FernsehenPHRASES:to \show one's true colours Farbe bekennen;to \show sb the door jdm die Tür weisen;to dare [to] \show one's face es wagen, irgendwo aufzukreuzen ( fam)to \show one's hand [or cards] seine Karten aufdecken;you've had this job for five years, and what have you got to \show for your efforts? du hast diesen Job nun seit fünf Jahren, und was hast du nun von all der Mühe?;to \show [sb] no quarter ( liter) kein Erbarmen [mit jdm] haben;to \show one's teeth die Zähne zeigen ( fam)to \show the way [forward] den Weg weisen ( fig)1) ( be visible) zu sehen sein;the trees \show blue on these photographs die Bäume erscheinen auf diesen Fotos blau;she's four months pregnant and starting to \show sie ist im vierten Monat schwanger und allmählich sieht man es auch;to let sth \show sich dat etw anmerken lassennow \showing at a cinema near you! jetzt in einem Kino in Ihrer Nähe! -
53 board
комитет; совет; комиссия; планшет; доска; пульт; борт; совершать посадку (на) ; садиться (напр. на корабль, машину) ; разг. «комиссовать, увольнять по состоянию здоровья; пропускать через комиссию; см. тж. committeeArmy (Central) Physical Evaluation board — (центральная) комиссия СВ по оценке уровня физической подготовки ЛС
Army Airborne, Electronics and Special Warfare board — комитет СВ по авиационным бортовым электронным системам и специальным методам ведения боевых действий
— on board— target status board -
54 Campbell-Swinton, Alan Archibald
[br]b. 18 October 1863 Kimmerghame, Berwickshire, Scotlandd. 19 February 1930 London, England[br]Scottish electrical engineer who correctly predicted the development of electronic television.[br]After a time at Cargilfield Trinity School, Campbell-Swinton went to Fettes College in Edinburgh from 1878 to 1881 and then spent a year abroad in France. From 1882 until 1887 he was employed at Sir W.G.Armstrong's works in Elswick, Newcastle, following which he set up his own electrical contracting business in London. This he gave up in 1904 to become a consultant. Subsequently he was an engineer with many industrial companies, including the W.T.Henley Telegraph Works Company, Parson Marine Steam Turbine Company and Crompton Parkinson Ltd, of which he became a director. During this time he was involved in electrical and scientific research, being particularly associated with the development of the Parson turbine.In 1903 he tried to realize distant electric vision by using a Braun oscilloscope tube for the. image display, a second tube being modified to form a synchronously scanned camera, by replacing the fluorescent display screen with a photoconductive target. Although this first attempt at what was, in fact, a vidicon camera proved unsuccessful, he was clearly on the right lines and in 1908 he wrote a letter to Nature with a fairly accurate description of the principles of an all-electronic television system using magnetically deflected cathode ray tubes at the camera and receiver, with the camera target consisting of a mosaic of photoconductive elements that were scanned and discharged line by line by an electron beam. He expanded on his ideas in a lecture to the Roentgen Society, London, in 1911, but it was over twenty years before the required technology had advanced sufficiently for Shoenberg's team at EMI to produce a working system.[br]Principal Honours and DistinctionsFRS (Member of Council 1927 and 1929). Freeman of the City of London. Liveryman of Goldsmiths' Company. First President, Wireless Society 1920–1. Vice-President, Royal Society of Arts, and Chairman of Council 1917–19,1920–2. Chairman, British Scientific Research Association. Vice-President, British Photographic Research Association. Member of the Broadcasting Board 1924. Vice-President, Roentgen Society 1911–12. Vice-President, Institution of Electrical Engineers 1921–5. President, Radio Society of Great Britain 1913–21. Manager, Royal Institution 1912–15.Bibliography1908, Nature 78:151; 1912, Journal of the Roentgen Society 8:1 (both describe his original ideas for electronic television).1924, "The possibilities of television", Wireless World 14:51 (gives a detailed description of his proposals, including the use of a threestage valve video amplifier).1926, Nature 118:590 (describes his early experiments of 1903).Further ReadingThe Proceedings of the International Conference on the History of Television. From Early Days to the Present, November 1986, Institution of Electrical Engineers Publication No. 271 (a report of some of the early developments in television). A.A.Campbell-Swinton FRS 1863–1930, Royal Television Society Monograph, 1982, London (a biography).KFSee also: Baird, John LogieBiographical history of technology > Campbell-Swinton, Alan Archibald
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55 user object
"An object from Window Manager, which includes windows, menus, cursors, icons, hooks, accelerators, monitors, keyboard layouts, and other internal objects. Users can configure Task Manager to display the number of USER objects currently being used by a process." -
56 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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57 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
58 work
1. сущ.1) общ. работа, труд; дело, занятие (физические и умственные усилия для достижения какого-л. результата)to get to work — приняться за дело, начать работать
dirty work — грязная работа, тяжелая работа
Syn:See:2) общ. работа, занятость, занятие, должность (профессиональная деятельность, как правило, приносящая доход)fit for work — годный к работе, пригодный для работы
Syn:3) общ. работа, рабочее местоto be at work — быть на работе, работать
Syn:4)а) общ. работа, задание, урокShe took some work home. — Часть работы она брала домой.
б) общ., также мн. работыdisplay works — художественно-оформительские работы, работы по дизайну
maintenance work — обслуживание, работы по обслуживанию (машин)
sale work — (розничная) торговля, обслуживание в торговле
Syn:5)а) общ. работа, продукт, изделие, эффект ( результат деятельности)б) общ. произведение, трудworks of Shakespeare [Beethoven, Michelangelo\] — произведения [творения\] Шекспира [Бетховена, Микеланджело\]
6)а) физ. работаб) тех. работа, действие, функционирование ( машины)Syn:7) общ., часто мн. механизм8) общ., мн. шитье, рукоделие, вышиваниеcrochet work — вязание крючком ( из ниток кроше); вещь, связанная крючком ( из ниток кроше)
Syn:9)а) общ. обработка; мастерство, искусствоб) общ. заготовка, обрабатываемая деталь10)а) мн., общ. сооружения, постройкиб) мн., общ. завод, фабрикаironworks — чугунолитейный [металлургический\] завод
Syn:See:в) мн., общ. военные сооружения, оборонительные сооружения, укрепленияг) мн., общ. инженерно-технические сооруженияSyn:2. гл.1) общ. работать, трудитьсяto work to capacity — работать на полную мощность, работать с полной нагрузкой, выкладываться
2) общ. работать, иметь работу (заниматься профессиональной деятельностью, выполнять трудовые обязанности на определенном рабочем месте)3) общ. разрабатывать, обрабатывать, культивировать, добывать, производить, эксплуатироватьSyn:4)а) тех. работать, функционировать (напр., о машинах и механизмах)Syn:б) тех. приводить в движение [действие\], заводить; управлять; поддерживать работу5)а) общ. воздействовать, оказывать действие, убеждать, склонять, влиять, приводить (в какое-л. эмоциональное состояние)б) общ. волновать, возбуждать, провоцироватьA very enthusiastic man strode to the center of the stage and proceeded to work the crowd into a frenzy. — Полный энтузиазма человек вышел крупным шагом на середину сцены и продолжил приводить толпу в неистовство.
6) общ. конвульсивно двигаться, метаться, биться, сильно волноваться7) общ. двигаться, передвигаться, продвигаться медленно [тяжело\]Her eyes worked their way up. — Она подняла глаза.
8) общ. шить, вышивать, заниматься рукоделием9) общ. обрабатывать, делать, производить, изготовлять, придавать форму, формовать3. прил.The Egyptians knew how to mine, refine and work iron. — Египтяне знали, как добывать, очищать и обрабатывать железо.
общ. рабочий (предназначенный для работы, используемый во время работы, относящийся к работе)See:
* * *
работа, трудовая деятельность. -
59 AIM
1) Компьютерная техника: Addictive Instant Messenger, Arh Integrated Media2) Авиация: Aircraft Integrated Maintenance3) Военный термин: ADCOM Intelligence Memorandum, ASAS( All- Source Analysis System) Interface Module, Abrams Integrated Management, Armor, Infantry, and Mechanized Infantry, Army installation management, accuracy in measurement, active inert missile, advanced information memorandum, aerial intercept missile, aid to improved marksmanship, airborne infrared mapper, airman's information manual, alarm indicating monitor, area interdiction mine, armored, infantry and mechanized, automated information management, autonomous infantry mortar4) Техника: Australian Institute of Metals, access isolation mechanism, advanced interface module, air-isolated monolithic circuit, air-isolated monolithic structure, air-isolation monolithic structure, airborne intercept missile, analog input module, application interface module, associative indexed access method, asymmetric inverted mesa, auroral ionospheric mapper5) Сельское хозяйство: Agricultural Input Management6) Религия: Athletes International Ministry7) Юридический термин: Act, Intent, And Motive8) Страхование: Associate in Management9) Биржевой термин: альтернативный инвестиционный рынок (рынок акций компаний, не представленных на Лондонской фондовой бирже), Alternative Investment Market, Лондонская биржа альтернативных инвестиций, рынок альтернативных инвестиций, рынок альтернативных инвестиций Лондонской биржи10) Грубое выражение: Asshole Insertion Magnet11) Телекоммуникации: automatic identification manufactures12) Сокращение: ATM Inverse Multiplexer, Advanced INFOSEC Machine, Aerospace Industries Malaysia, Air Intercept Missile, Air traffic control beacon IFF Mk XII system, Air-Intercept Missile, Aircraft Interphone & Mixer (Yugoslavia), Alarm Indication Monitor, Am I Moses?, American Indian Movement, American Institute of Management, Anti-Invasion Mine, Asset and Identification Management program (pilot 1989, nationwide starts 1991), Association of Information Management, Automatic Identification Manufacturers (barcode standards group), Automatic Inflation Modulation, Alternative Investment Market (of the London Stock Exchange), Africa, India, Middle East13) Университет: Academic Improvement Methods, Agriculture Instructional Media14) Фото: Aerial Independent Models15) Вычислительная техника: associative indexed ( access) method, Automatic Interface Management (Brother), Advanced Invar Mask (Display, ViewSonic), Alternate Input Method (OS/2), Apple, IBM, Motorola (consortium, Apple, IBM, Motorola, organization), Association of Imaging Manufacturers (organization), AOL Instant Messenger (protocol, AOL, IM), ATM / Ascend Inverse Multiplexing (protocol, ATM), служба AIM (название одного из сервисов AOL и соответствующей программы-клиента для мгновенного обмена сообщениями, интернет-пейджер AIM), AOL instant messenger, ассоциативный индексный метод доступа, тест для проверки многопользовательских и многопроцессорных систем16) Транспорт: Aeronautical Information Manual17) Фирменный знак: American Innerspring Manufacturers18) СМИ: Accuracy In Media19) Деловая лексика: Amsterdam Interprofessional Market20) Образование: Achievement Is Meaningful21) Автоматика: assembly and information manager, avalanche induced migration22) Макаров: atoms in molecules23) Расширение файла: AOL Instant Message Launch (Netscape), Asm Text Mode Image File (The Ultimate Draw)24) Уровнеметрия: (3402) Application Interface Module 340225) Общественная организация: Action International Ministries, Africa Island Mission, Asthma Initiative of Michigan26) Программное обеспечение: Adam Image Maker -
60 MDM
1) Компьютерная техника: Modular Digital Multitrack, управление основными данными (master data management)2) Военный термин: Mobility Diagnostic Module, manpower determination model, map display module, materiel division manual, medium depth mine, miss distance measuring, mobile depot maintenance3) Техника: Metal Disintegration Machine, manipulator deployment mechanism, metal disintegration machining, modified diffusion method, multiplex-demultiplex4) Железнодорожный термин: Murray Design & Manufacturing Corporation Locomotive Works5) Оптика: metal-dielectric multilayer6) Сокращение: Multiplexer / Demultiplexer, maximum design meter, medium, metal-dielectric-metal (filter)7) Вычислительная техника: multidimensional modeling, Mobile Device Management (CA, Unicenter)8) Пищевая промышленность: Mountain Dew Men, mechanically deboned meat9) Фирменный знак: Murray Design & Manufacturing Corporation10) Деловая лексика: Modern Distribution Management11) Химическое оружие: Multipurpose demilitarization machine, multipurpose demil machine12) Расширение файла: Modem definition (TELIX)13) NYSE. Medium4.com, Inc.14) Программное обеспечение: Machine Debug Manager, Model Duplicating Media
См. также в других словарях:
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GNOME Display Manager — GDM sur Ubuntu … Wikipédia en Français
X Display Manager — Dans le contexte du système de fenêtre X (X Window System), un gestionnaire d affichage (X display manager) est un programme qui permet de démarrer une session sur un serveur X (celui de l ordinateur local ou tout autre serveur X d un ordinateur… … Wikipédia en Français
KDE Display Manager — (KDM) KDM … Wikipédia en Français