-
61 MS
1) Общая лексика: hum. сокр. Mad Scientist, hum. сокр. Mass Spectrometry, множественный склероз2) Компьютерная техника: Master Slave, Memory Scrubbing, Message Size, Morphy Synthesis, Multiple Stream, Munter System, memory stick, карта памяти3) Геология: Martensite, Mount Shasta4) Медицина: митральный стеноз (mitral stenosis), рассеянный склероз (multiple sclerosis), multiple sclerosis (рассеянный склероз)5) Американизм: Mail Slot6) Спорт: Men's Soccer, Much Stamina7) Военный термин: Medical Service, Mess Specialist, Mil Spec, Military Secretary, Military Security, Military Service, Military Stone, Mobile Suit, Modular System, Moral Support, main stage (ракеты), maintenance and service, maintenance service, maintenance squadron, maintenance standard book, maintenance standards, major subject, manufacturing specification, manufacturing standard, master-sergeant, material specification, material support, materiel squadron, materiel support, measuring set, measuring system, medical services, medical staff, medical supplies, medical survey, medium speed, mess sergeant, military science, military specifications, military standard, military survivor, missile site, missile station, missile system, mission simulation, mission simulator, mobile searchlight, mobile system, mobility support8) Техника: Metal Spiral, Mid Side, magnetic semiconductor, mass splitting, maximum security, mean-square, medium shot, medium strong, message, microsphere, microspheric, mid-shot, midcourse surveillance, mitigation system, moisture separator, more significant, multispectral scanner, обозначение для судовых радиостанций9) Сельское хозяйство: Machine Stripping10) Шутливое выражение: Magic Shield, Minions Of Satan, Mohd Sultan, More Shit12) Математика: Magic Sum, Matrix Scalar, Multi Set, более значащий (more significant), математическая система (mathematical system), мультипликативная система (multiplicative system), средний квадрат (mean square), старший (о разряде)13) Религия: Mighty Soul, Mighty Spirit14) Метеорология: Monitoring the Stratosphere15) Железнодорожный термин: Michigan Shore Railroad Incorporated16) Юридический термин: Man Stuck, Midnight Special, Most Specific, Mystery Solved, manuscript17) Бухгалтерия: Money Supply, milestone (научно-исследовательской работы)18) Астрономия: Main Sequence, Meteor Scatter, Morning Star19) Ветеринария: Mongrel Soft, Multi Species20) Грубое выражение: My Scrotum21) География: Миссисипи (штат США)22) Музыка: Musical Similarities23) Телекоммуникации: Modified Service24) Сокращение: Main Station, Malay, Maritime Surveillance, Master of Science, Measurement Systems Inc. (USA), Message Switch, Metallurgical Society, Methyl Salicylate, Military Secretary, Department of (UK), Military Standards (USA), Minesweeper, Missile Support, Mississippi (US state), Mississippi, Montserrat, MultiSpectral, machine steel, magnetostriction, main switch, maintenance and supply, mark sensing, master schedule, meteorological system, minus, most significant, motor ship, military standard (sheet), Mental Status, Multiple Sclerosis, Egyptair (IATA airline code), Mad Scientist, Magestorm (game), Maggie Simpson, Magical Sword (Legend of Zelda game), Mail Stop, Mail Store, Main Satellite, Main Spring, Main Steam, Maintenance Shelter, Maintenance Shop, Maintenance Standard, Major System, Male Sterile, Mammal Society, Man System (CASI), Management Science, Mandatory Supervision (type of parole), Manganese Steel, Manta Sonica (band), Manual Sweep (Agilent), Manual Switch, Manufacturing Specialist, Manufacturing Strategy, Maple Story (computer game), Mara Salvatrucha (gang), Marge Simpson, Margin of Safety (structural engineering term), Marine Safety, Marine Science Technician, Mariners (Seattle baseball team), Mario Sunshine (video game), Market Segmentation, Market Share, Market Surveillance, Market Survey, Marketing Society, Marking Scheme (examinations), Markov Switching, Marks and Spencer (UK department store), Martin Scorsese (film director), Marus Seru (Everquest), Mass Shareware, Mass Spectroscopy, Mass Storage, Massa, Toscana (Italian province), Master Seaman (Canadian Forces naval rank), Master Shake (cartoon character), Master Smith (bladesmithing), Master Sommelier, Master Sword (Legend of Zelda Game), Master System (Sega), Master of Sports, Master of Surgery, Masters of Science (less common), Matched Set (philately), Maternal Sire, Mato Grosso do Sul (Brazil), Matrix Spike, Maybe So, McLean Symphony (McLean, VA), Measurement Signal, Mechanics Service, Media Server, Medical Service Corps, Medical Student, Medical Surgical, Mediterranean Sea, Medium Shot (cinematography), Medium Steel, Meets Standards (school grading system), Mega Sample (Electronic Data Acquisition Systems), Mega Second (1, 000, 000 seconds), Member States (EU), Memory Store (calculator button), Memory System, Memoserv (IRC Memo Server), Merchant Shipping, Merge Specification, Mess Management Specialist (US Navy rating), Message System, Meta Signaling, Metabolic Syndrome, Metal Slug (game), Metal Sonic (gaming character), Meteor Scattering (ham radio), Michael Schumacher (F1 driver), Michael Shanks (actor), Michele Soavi (film director), Michigan Shore Railroad, Michigan Southern Railway, Microprocessor System (AT&T), Microwave Sensor, Microwave Subsystem, Microwave System, Mid-Side (stereo sound recording), Middle School, Midnight Sun (band), Mild Severe (British rock climbing grade), Mildly Susceptible, Milestone, Milieuschadelijkheid (Dutch: environmental harmfulness), Military Shipping, Military Standard/Service/Specification, Milksolids, Millenial Star (LDS Church), Million Samples (sampling rate), Minimal Subtraction, Minimum Stockage, Mint Sheet (of stamps), Mint State (highest quality of coin), Mirage Studios, Mirror Subassembly, MirrorSoft (former game maker), Mirrored System, Missile Squadron, Missile Station (linear measurement reference to key points on a missile), Mission Scanner, Mission Schedule, Mission Specialist, Mission: Space (Epcot, Walt Disney World, Florida), Missionaries of Our Lady of Lasalette (religious order), Mobile Subscriber, Mobile Suit (Gundam World), Mobility Solutions (Lucent), Mobilization Station, Mode Select, Model Station, Moderately Susceptible, Modern Studies (school subject), Module Signaling, Monitor Station, Monitor Statistica, Monitored Seconds, Monitoring Subsystem, Monitoring System, Mono Stereo, Monopolio Statale, More Stuff (polite form), Morgan Stanley (investment bank), Morphine Sulfate, Mother Ship (game), Motor Saw, Motor Signal, Motorschiff (German: motor vessel), Motorschip (Dutch), Mouvement Socialiste (French: Socialist Movement), Multi-Spectral, Multidimensional Scaling, Multilateral Staff, Multiple Elastic Scattering, Multiple Sclerosis Society of Canada, Multiplex Section, Munchausen's Syndrome, Murashige and Skoog (basal medium), Musculo-Skeletal, Music Scholar (Eton College), Music/Speech (broadcasting), MySpace, Surface Wave Magnitude (formula for measuring earthquakes), Manual Series25) Университет: Meet Students26) Физика: Mean Squared, Microphotography Standard, Multi State, Multiple Surface27) Физиология: Mainstream Smoke, Many Symptoms, Menstrual Syndrome, Minor Surgery, Missing Sense, Morphine Sulphate28) Вычислительная техника: mirrored server, mobile station, Meta Signaling (ATM, ???), Mobile Station (GSM, Mobile-Systems), MicroSoft (Hersteller, MS), магнитное запоминающее устройство29) Нефть: metal seal, запас прочности (margin of safety), микросферический (о катализаторе), коэффициент надёжности (margin of safety)30) Стоматология: механически обработанная поверхность имплантата31) Транспорт: Multi Speed32) Пищевая промышленность: Miracle Strength, Moggy Soft33) Парфюмерия: масс-спектрометрия34) Фирменный знак: Marks And Spencers, Micro- Switch, Microsoft Systems, Mortgage Servicer35) Холодильная техника: страна-член ЕС (Member State)37) Деловая лексика: Mail For Staff, Marketing Strategy, Minor Setback, Multi Strategy38) Бурение: магистр наук (Master of Science; точных), метрическая система (metric system)39) Глоссарий компании Сахалин Энерджи: mechanical completion, meter station, surface wave (equivalent to MLV)40) Образование: Millennial Star, ученая степень, Магистр наук. (сокращение от Master of Science)41) Сетевые технологии: Merchant Server, Microsoft, magnetic storage, main storage, management services, management system, message server, message store42) Полимеры: margin of safety, maximum stress, medium-soft, mediumshock, metric system, mild steel, molar substitution43) Автоматика: manufacturing system, mounting surface, move and stop44) Контроль качества: mean square, military specification45) Океанография: Microwave Scanner46) Химическое оружие: Mass selective, Mass spectrometer, Mass spectrometry47) Авиационная медицина: motion sickness, musculoskeletal system48) Макаров: multiple scattering49) Безопасность: Malicious System50) Расширение файла: Formatted manual page with Microsoft macros, Microsecond, Microsoft Corporation, Modula-3 Intermediate assembly file, Microsoft antivirus report (MSAV), Worksheet (Maple)51) Нефть и газ: medium pressure steam, metal siding52) Электротехника: magnetostatic, making switch, master switch53) Имена и фамилии: Martha Stewart, Michael Schumacher, Mohammed Saber54) Общественная организация: Mercy Ships55) Должность: Management Systems, Mathematical Sciences, Mean Salary, Multidisciplinary Studies56) Чат: Mighty Special57) Правительство: Mid South58) Программное обеспечение: Microcomputer Software59) Хобби: Miniature Smooth, Mint State60) Федеральное бюро расследований: Missing61) Единицы измерений: Milli Seconds62) AMEX. Milestone Scientific, Inc. -
62 Ms
1) Общая лексика: hum. сокр. Mad Scientist, hum. сокр. Mass Spectrometry, множественный склероз2) Компьютерная техника: Master Slave, Memory Scrubbing, Message Size, Morphy Synthesis, Multiple Stream, Munter System, memory stick, карта памяти3) Геология: Martensite, Mount Shasta4) Медицина: митральный стеноз (mitral stenosis), рассеянный склероз (multiple sclerosis), multiple sclerosis (рассеянный склероз)5) Американизм: Mail Slot6) Спорт: Men's Soccer, Much Stamina7) Военный термин: Medical Service, Mess Specialist, Mil Spec, Military Secretary, Military Security, Military Service, Military Stone, Mobile Suit, Modular System, Moral Support, main stage (ракеты), maintenance and service, maintenance service, maintenance squadron, maintenance standard book, maintenance standards, major subject, manufacturing specification, manufacturing standard, master-sergeant, material specification, material support, materiel squadron, materiel support, measuring set, measuring system, medical services, medical staff, medical supplies, medical survey, medium speed, mess sergeant, military science, military specifications, military standard, military survivor, missile site, missile station, missile system, mission simulation, mission simulator, mobile searchlight, mobile system, mobility support8) Техника: Metal Spiral, Mid Side, magnetic semiconductor, mass splitting, maximum security, mean-square, medium shot, medium strong, message, microsphere, microspheric, mid-shot, midcourse surveillance, mitigation system, moisture separator, more significant, multispectral scanner, обозначение для судовых радиостанций9) Сельское хозяйство: Machine Stripping10) Шутливое выражение: Magic Shield, Minions Of Satan, Mohd Sultan, More Shit12) Математика: Magic Sum, Matrix Scalar, Multi Set, более значащий (more significant), математическая система (mathematical system), мультипликативная система (multiplicative system), средний квадрат (mean square), старший (о разряде)13) Религия: Mighty Soul, Mighty Spirit14) Метеорология: Monitoring the Stratosphere15) Железнодорожный термин: Michigan Shore Railroad Incorporated16) Юридический термин: Man Stuck, Midnight Special, Most Specific, Mystery Solved, manuscript17) Бухгалтерия: Money Supply, milestone (научно-исследовательской работы)18) Астрономия: Main Sequence, Meteor Scatter, Morning Star19) Ветеринария: Mongrel Soft, Multi Species20) Грубое выражение: My Scrotum21) География: Миссисипи (штат США)22) Музыка: Musical Similarities23) Телекоммуникации: Modified Service24) Сокращение: Main Station, Malay, Maritime Surveillance, Master of Science, Measurement Systems Inc. (USA), Message Switch, Metallurgical Society, Methyl Salicylate, Military Secretary, Department of (UK), Military Standards (USA), Minesweeper, Missile Support, Mississippi (US state), Mississippi, Montserrat, MultiSpectral, machine steel, magnetostriction, main switch, maintenance and supply, mark sensing, master schedule, meteorological system, minus, most significant, motor ship, military standard (sheet), Mental Status, Multiple Sclerosis, Egyptair (IATA airline code), Mad Scientist, Magestorm (game), Maggie Simpson, Magical Sword (Legend of Zelda game), Mail Stop, Mail Store, Main Satellite, Main Spring, Main Steam, Maintenance Shelter, Maintenance Shop, Maintenance Standard, Major System, Male Sterile, Mammal Society, Man System (CASI), Management Science, Mandatory Supervision (type of parole), Manganese Steel, Manta Sonica (band), Manual Sweep (Agilent), Manual Switch, Manufacturing Specialist, Manufacturing Strategy, Maple Story (computer game), Mara Salvatrucha (gang), Marge Simpson, Margin of Safety (structural engineering term), Marine Safety, Marine Science Technician, Mariners (Seattle baseball team), Mario Sunshine (video game), Market Segmentation, Market Share, Market Surveillance, Market Survey, Marketing Society, Marking Scheme (examinations), Markov Switching, Marks and Spencer (UK department store), Martin Scorsese (film director), Marus Seru (Everquest), Mass Shareware, Mass Spectroscopy, Mass Storage, Massa, Toscana (Italian province), Master Seaman (Canadian Forces naval rank), Master Shake (cartoon character), Master Smith (bladesmithing), Master Sommelier, Master Sword (Legend of Zelda Game), Master System (Sega), Master of Sports, Master of Surgery, Masters of Science (less common), Matched Set (philately), Maternal Sire, Mato Grosso do Sul (Brazil), Matrix Spike, Maybe So, McLean Symphony (McLean, VA), Measurement Signal, Mechanics Service, Media Server, Medical Service Corps, Medical Student, Medical Surgical, Mediterranean Sea, Medium Shot (cinematography), Medium Steel, Meets Standards (school grading system), Mega Sample (Electronic Data Acquisition Systems), Mega Second (1, 000, 000 seconds), Member States (EU), Memory Store (calculator button), Memory System, Memoserv (IRC Memo Server), Merchant Shipping, Merge Specification, Mess Management Specialist (US Navy rating), Message System, Meta Signaling, Metabolic Syndrome, Metal Slug (game), Metal Sonic (gaming character), Meteor Scattering (ham radio), Michael Schumacher (F1 driver), Michael Shanks (actor), Michele Soavi (film director), Michigan Shore Railroad, Michigan Southern Railway, Microprocessor System (AT&T), Microwave Sensor, Microwave Subsystem, Microwave System, Mid-Side (stereo sound recording), Middle School, Midnight Sun (band), Mild Severe (British rock climbing grade), Mildly Susceptible, Milestone, Milieuschadelijkheid (Dutch: environmental harmfulness), Military Shipping, Military Standard/Service/Specification, Milksolids, Millenial Star (LDS Church), Million Samples (sampling rate), Minimal Subtraction, Minimum Stockage, Mint Sheet (of stamps), Mint State (highest quality of coin), Mirage Studios, Mirror Subassembly, MirrorSoft (former game maker), Mirrored System, Missile Squadron, Missile Station (linear measurement reference to key points on a missile), Mission Scanner, Mission Schedule, Mission Specialist, Mission: Space (Epcot, Walt Disney World, Florida), Missionaries of Our Lady of Lasalette (religious order), Mobile Subscriber, Mobile Suit (Gundam World), Mobility Solutions (Lucent), Mobilization Station, Mode Select, Model Station, Moderately Susceptible, Modern Studies (school subject), Module Signaling, Monitor Station, Monitor Statistica, Monitored Seconds, Monitoring Subsystem, Monitoring System, Mono Stereo, Monopolio Statale, More Stuff (polite form), Morgan Stanley (investment bank), Morphine Sulfate, Mother Ship (game), Motor Saw, Motor Signal, Motorschiff (German: motor vessel), Motorschip (Dutch), Mouvement Socialiste (French: Socialist Movement), Multi-Spectral, Multidimensional Scaling, Multilateral Staff, Multiple Elastic Scattering, Multiple Sclerosis Society of Canada, Multiplex Section, Munchausen's Syndrome, Murashige and Skoog (basal medium), Musculo-Skeletal, Music Scholar (Eton College), Music/Speech (broadcasting), MySpace, Surface Wave Magnitude (formula for measuring earthquakes), Manual Series25) Университет: Meet Students26) Физика: Mean Squared, Microphotography Standard, Multi State, Multiple Surface27) Физиология: Mainstream Smoke, Many Symptoms, Menstrual Syndrome, Minor Surgery, Missing Sense, Morphine Sulphate28) Вычислительная техника: mirrored server, mobile station, Meta Signaling (ATM, ???), Mobile Station (GSM, Mobile-Systems), MicroSoft (Hersteller, MS), магнитное запоминающее устройство29) Нефть: metal seal, запас прочности (margin of safety), микросферический (о катализаторе), коэффициент надёжности (margin of safety)30) Стоматология: механически обработанная поверхность имплантата31) Транспорт: Multi Speed32) Пищевая промышленность: Miracle Strength, Moggy Soft33) Парфюмерия: масс-спектрометрия34) Фирменный знак: Marks And Spencers, Micro- Switch, Microsoft Systems, Mortgage Servicer35) Холодильная техника: страна-член ЕС (Member State)37) Деловая лексика: Mail For Staff, Marketing Strategy, Minor Setback, Multi Strategy38) Бурение: магистр наук (Master of Science; точных), метрическая система (metric system)39) Глоссарий компании Сахалин Энерджи: mechanical completion, meter station, surface wave (equivalent to MLV)40) Образование: Millennial Star, ученая степень, Магистр наук. (сокращение от Master of Science)41) Сетевые технологии: Merchant Server, Microsoft, magnetic storage, main storage, management services, management system, message server, message store42) Полимеры: margin of safety, maximum stress, medium-soft, mediumshock, metric system, mild steel, molar substitution43) Автоматика: manufacturing system, mounting surface, move and stop44) Контроль качества: mean square, military specification45) Океанография: Microwave Scanner46) Химическое оружие: Mass selective, Mass spectrometer, Mass spectrometry47) Авиационная медицина: motion sickness, musculoskeletal system48) Макаров: multiple scattering49) Безопасность: Malicious System50) Расширение файла: Formatted manual page with Microsoft macros, Microsecond, Microsoft Corporation, Modula-3 Intermediate assembly file, Microsoft antivirus report (MSAV), Worksheet (Maple)51) Нефть и газ: medium pressure steam, metal siding52) Электротехника: magnetostatic, making switch, master switch53) Имена и фамилии: Martha Stewart, Michael Schumacher, Mohammed Saber54) Общественная организация: Mercy Ships55) Должность: Management Systems, Mathematical Sciences, Mean Salary, Multidisciplinary Studies56) Чат: Mighty Special57) Правительство: Mid South58) Программное обеспечение: Microcomputer Software59) Хобби: Miniature Smooth, Mint State60) Федеральное бюро расследований: Missing61) Единицы измерений: Milli Seconds62) AMEX. Milestone Scientific, Inc. -
63 mS
1) Общая лексика: hum. сокр. Mad Scientist, hum. сокр. Mass Spectrometry, множественный склероз2) Компьютерная техника: Master Slave, Memory Scrubbing, Message Size, Morphy Synthesis, Multiple Stream, Munter System, memory stick, карта памяти3) Геология: Martensite, Mount Shasta4) Медицина: митральный стеноз (mitral stenosis), рассеянный склероз (multiple sclerosis), multiple sclerosis (рассеянный склероз)5) Американизм: Mail Slot6) Спорт: Men's Soccer, Much Stamina7) Военный термин: Medical Service, Mess Specialist, Mil Spec, Military Secretary, Military Security, Military Service, Military Stone, Mobile Suit, Modular System, Moral Support, main stage (ракеты), maintenance and service, maintenance service, maintenance squadron, maintenance standard book, maintenance standards, major subject, manufacturing specification, manufacturing standard, master-sergeant, material specification, material support, materiel squadron, materiel support, measuring set, measuring system, medical services, medical staff, medical supplies, medical survey, medium speed, mess sergeant, military science, military specifications, military standard, military survivor, missile site, missile station, missile system, mission simulation, mission simulator, mobile searchlight, mobile system, mobility support8) Техника: Metal Spiral, Mid Side, magnetic semiconductor, mass splitting, maximum security, mean-square, medium shot, medium strong, message, microsphere, microspheric, mid-shot, midcourse surveillance, mitigation system, moisture separator, more significant, multispectral scanner, обозначение для судовых радиостанций9) Сельское хозяйство: Machine Stripping10) Шутливое выражение: Magic Shield, Minions Of Satan, Mohd Sultan, More Shit12) Математика: Magic Sum, Matrix Scalar, Multi Set, более значащий (more significant), математическая система (mathematical system), мультипликативная система (multiplicative system), средний квадрат (mean square), старший (о разряде)13) Религия: Mighty Soul, Mighty Spirit14) Метеорология: Monitoring the Stratosphere15) Железнодорожный термин: Michigan Shore Railroad Incorporated16) Юридический термин: Man Stuck, Midnight Special, Most Specific, Mystery Solved, manuscript17) Бухгалтерия: Money Supply, milestone (научно-исследовательской работы)18) Астрономия: Main Sequence, Meteor Scatter, Morning Star19) Ветеринария: Mongrel Soft, Multi Species20) Грубое выражение: My Scrotum21) География: Миссисипи (штат США)22) Музыка: Musical Similarities23) Телекоммуникации: Modified Service24) Сокращение: Main Station, Malay, Maritime Surveillance, Master of Science, Measurement Systems Inc. (USA), Message Switch, Metallurgical Society, Methyl Salicylate, Military Secretary, Department of (UK), Military Standards (USA), Minesweeper, Missile Support, Mississippi (US state), Mississippi, Montserrat, MultiSpectral, machine steel, magnetostriction, main switch, maintenance and supply, mark sensing, master schedule, meteorological system, minus, most significant, motor ship, military standard (sheet), Mental Status, Multiple Sclerosis, Egyptair (IATA airline code), Mad Scientist, Magestorm (game), Maggie Simpson, Magical Sword (Legend of Zelda game), Mail Stop, Mail Store, Main Satellite, Main Spring, Main Steam, Maintenance Shelter, Maintenance Shop, Maintenance Standard, Major System, Male Sterile, Mammal Society, Man System (CASI), Management Science, Mandatory Supervision (type of parole), Manganese Steel, Manta Sonica (band), Manual Sweep (Agilent), Manual Switch, Manufacturing Specialist, Manufacturing Strategy, Maple Story (computer game), Mara Salvatrucha (gang), Marge Simpson, Margin of Safety (structural engineering term), Marine Safety, Marine Science Technician, Mariners (Seattle baseball team), Mario Sunshine (video game), Market Segmentation, Market Share, Market Surveillance, Market Survey, Marketing Society, Marking Scheme (examinations), Markov Switching, Marks and Spencer (UK department store), Martin Scorsese (film director), Marus Seru (Everquest), Mass Shareware, Mass Spectroscopy, Mass Storage, Massa, Toscana (Italian province), Master Seaman (Canadian Forces naval rank), Master Shake (cartoon character), Master Smith (bladesmithing), Master Sommelier, Master Sword (Legend of Zelda Game), Master System (Sega), Master of Sports, Master of Surgery, Masters of Science (less common), Matched Set (philately), Maternal Sire, Mato Grosso do Sul (Brazil), Matrix Spike, Maybe So, McLean Symphony (McLean, VA), Measurement Signal, Mechanics Service, Media Server, Medical Service Corps, Medical Student, Medical Surgical, Mediterranean Sea, Medium Shot (cinematography), Medium Steel, Meets Standards (school grading system), Mega Sample (Electronic Data Acquisition Systems), Mega Second (1, 000, 000 seconds), Member States (EU), Memory Store (calculator button), Memory System, Memoserv (IRC Memo Server), Merchant Shipping, Merge Specification, Mess Management Specialist (US Navy rating), Message System, Meta Signaling, Metabolic Syndrome, Metal Slug (game), Metal Sonic (gaming character), Meteor Scattering (ham radio), Michael Schumacher (F1 driver), Michael Shanks (actor), Michele Soavi (film director), Michigan Shore Railroad, Michigan Southern Railway, Microprocessor System (AT&T), Microwave Sensor, Microwave Subsystem, Microwave System, Mid-Side (stereo sound recording), Middle School, Midnight Sun (band), Mild Severe (British rock climbing grade), Mildly Susceptible, Milestone, Milieuschadelijkheid (Dutch: environmental harmfulness), Military Shipping, Military Standard/Service/Specification, Milksolids, Millenial Star (LDS Church), Million Samples (sampling rate), Minimal Subtraction, Minimum Stockage, Mint Sheet (of stamps), Mint State (highest quality of coin), Mirage Studios, Mirror Subassembly, MirrorSoft (former game maker), Mirrored System, Missile Squadron, Missile Station (linear measurement reference to key points on a missile), Mission Scanner, Mission Schedule, Mission Specialist, Mission: Space (Epcot, Walt Disney World, Florida), Missionaries of Our Lady of Lasalette (religious order), Mobile Subscriber, Mobile Suit (Gundam World), Mobility Solutions (Lucent), Mobilization Station, Mode Select, Model Station, Moderately Susceptible, Modern Studies (school subject), Module Signaling, Monitor Station, Monitor Statistica, Monitored Seconds, Monitoring Subsystem, Monitoring System, Mono Stereo, Monopolio Statale, More Stuff (polite form), Morgan Stanley (investment bank), Morphine Sulfate, Mother Ship (game), Motor Saw, Motor Signal, Motorschiff (German: motor vessel), Motorschip (Dutch), Mouvement Socialiste (French: Socialist Movement), Multi-Spectral, Multidimensional Scaling, Multilateral Staff, Multiple Elastic Scattering, Multiple Sclerosis Society of Canada, Multiplex Section, Munchausen's Syndrome, Murashige and Skoog (basal medium), Musculo-Skeletal, Music Scholar (Eton College), Music/Speech (broadcasting), MySpace, Surface Wave Magnitude (formula for measuring earthquakes), Manual Series25) Университет: Meet Students26) Физика: Mean Squared, Microphotography Standard, Multi State, Multiple Surface27) Физиология: Mainstream Smoke, Many Symptoms, Menstrual Syndrome, Minor Surgery, Missing Sense, Morphine Sulphate28) Вычислительная техника: mirrored server, mobile station, Meta Signaling (ATM, ???), Mobile Station (GSM, Mobile-Systems), MicroSoft (Hersteller, MS), магнитное запоминающее устройство29) Нефть: metal seal, запас прочности (margin of safety), микросферический (о катализаторе), коэффициент надёжности (margin of safety)30) Стоматология: механически обработанная поверхность имплантата31) Транспорт: Multi Speed32) Пищевая промышленность: Miracle Strength, Moggy Soft33) Парфюмерия: масс-спектрометрия34) Фирменный знак: Marks And Spencers, Micro- Switch, Microsoft Systems, Mortgage Servicer35) Холодильная техника: страна-член ЕС (Member State)37) Деловая лексика: Mail For Staff, Marketing Strategy, Minor Setback, Multi Strategy38) Бурение: магистр наук (Master of Science; точных), метрическая система (metric system)39) Глоссарий компании Сахалин Энерджи: mechanical completion, meter station, surface wave (equivalent to MLV)40) Образование: Millennial Star, ученая степень, Магистр наук. (сокращение от Master of Science)41) Сетевые технологии: Merchant Server, Microsoft, magnetic storage, main storage, management services, management system, message server, message store42) Полимеры: margin of safety, maximum stress, medium-soft, mediumshock, metric system, mild steel, molar substitution43) Автоматика: manufacturing system, mounting surface, move and stop44) Контроль качества: mean square, military specification45) Океанография: Microwave Scanner46) Химическое оружие: Mass selective, Mass spectrometer, Mass spectrometry47) Авиационная медицина: motion sickness, musculoskeletal system48) Макаров: multiple scattering49) Безопасность: Malicious System50) Расширение файла: Formatted manual page with Microsoft macros, Microsecond, Microsoft Corporation, Modula-3 Intermediate assembly file, Microsoft antivirus report (MSAV), Worksheet (Maple)51) Нефть и газ: medium pressure steam, metal siding52) Электротехника: magnetostatic, making switch, master switch53) Имена и фамилии: Martha Stewart, Michael Schumacher, Mohammed Saber54) Общественная организация: Mercy Ships55) Должность: Management Systems, Mathematical Sciences, Mean Salary, Multidisciplinary Studies56) Чат: Mighty Special57) Правительство: Mid South58) Программное обеспечение: Microcomputer Software59) Хобби: Miniature Smooth, Mint State60) Федеральное бюро расследований: Missing61) Единицы измерений: Milli Seconds62) AMEX. Milestone Scientific, Inc. -
64 ms
1) Общая лексика: hum. сокр. Mad Scientist, hum. сокр. Mass Spectrometry, множественный склероз2) Компьютерная техника: Master Slave, Memory Scrubbing, Message Size, Morphy Synthesis, Multiple Stream, Munter System, memory stick, карта памяти3) Геология: Martensite, Mount Shasta4) Медицина: митральный стеноз (mitral stenosis), рассеянный склероз (multiple sclerosis), multiple sclerosis (рассеянный склероз)5) Американизм: Mail Slot6) Спорт: Men's Soccer, Much Stamina7) Военный термин: Medical Service, Mess Specialist, Mil Spec, Military Secretary, Military Security, Military Service, Military Stone, Mobile Suit, Modular System, Moral Support, main stage (ракеты), maintenance and service, maintenance service, maintenance squadron, maintenance standard book, maintenance standards, major subject, manufacturing specification, manufacturing standard, master-sergeant, material specification, material support, materiel squadron, materiel support, measuring set, measuring system, medical services, medical staff, medical supplies, medical survey, medium speed, mess sergeant, military science, military specifications, military standard, military survivor, missile site, missile station, missile system, mission simulation, mission simulator, mobile searchlight, mobile system, mobility support8) Техника: Metal Spiral, Mid Side, magnetic semiconductor, mass splitting, maximum security, mean-square, medium shot, medium strong, message, microsphere, microspheric, mid-shot, midcourse surveillance, mitigation system, moisture separator, more significant, multispectral scanner, обозначение для судовых радиостанций9) Сельское хозяйство: Machine Stripping10) Шутливое выражение: Magic Shield, Minions Of Satan, Mohd Sultan, More Shit12) Математика: Magic Sum, Matrix Scalar, Multi Set, более значащий (more significant), математическая система (mathematical system), мультипликативная система (multiplicative system), средний квадрат (mean square), старший (о разряде)13) Религия: Mighty Soul, Mighty Spirit14) Метеорология: Monitoring the Stratosphere15) Железнодорожный термин: Michigan Shore Railroad Incorporated16) Юридический термин: Man Stuck, Midnight Special, Most Specific, Mystery Solved, manuscript17) Бухгалтерия: Money Supply, milestone (научно-исследовательской работы)18) Астрономия: Main Sequence, Meteor Scatter, Morning Star19) Ветеринария: Mongrel Soft, Multi Species20) Грубое выражение: My Scrotum21) География: Миссисипи (штат США)22) Музыка: Musical Similarities23) Телекоммуникации: Modified Service24) Сокращение: Main Station, Malay, Maritime Surveillance, Master of Science, Measurement Systems Inc. (USA), Message Switch, Metallurgical Society, Methyl Salicylate, Military Secretary, Department of (UK), Military Standards (USA), Minesweeper, Missile Support, Mississippi (US state), Mississippi, Montserrat, MultiSpectral, machine steel, magnetostriction, main switch, maintenance and supply, mark sensing, master schedule, meteorological system, minus, most significant, motor ship, military standard (sheet), Mental Status, Multiple Sclerosis, Egyptair (IATA airline code), Mad Scientist, Magestorm (game), Maggie Simpson, Magical Sword (Legend of Zelda game), Mail Stop, Mail Store, Main Satellite, Main Spring, Main Steam, Maintenance Shelter, Maintenance Shop, Maintenance Standard, Major System, Male Sterile, Mammal Society, Man System (CASI), Management Science, Mandatory Supervision (type of parole), Manganese Steel, Manta Sonica (band), Manual Sweep (Agilent), Manual Switch, Manufacturing Specialist, Manufacturing Strategy, Maple Story (computer game), Mara Salvatrucha (gang), Marge Simpson, Margin of Safety (structural engineering term), Marine Safety, Marine Science Technician, Mariners (Seattle baseball team), Mario Sunshine (video game), Market Segmentation, Market Share, Market Surveillance, Market Survey, Marketing Society, Marking Scheme (examinations), Markov Switching, Marks and Spencer (UK department store), Martin Scorsese (film director), Marus Seru (Everquest), Mass Shareware, Mass Spectroscopy, Mass Storage, Massa, Toscana (Italian province), Master Seaman (Canadian Forces naval rank), Master Shake (cartoon character), Master Smith (bladesmithing), Master Sommelier, Master Sword (Legend of Zelda Game), Master System (Sega), Master of Sports, Master of Surgery, Masters of Science (less common), Matched Set (philately), Maternal Sire, Mato Grosso do Sul (Brazil), Matrix Spike, Maybe So, McLean Symphony (McLean, VA), Measurement Signal, Mechanics Service, Media Server, Medical Service Corps, Medical Student, Medical Surgical, Mediterranean Sea, Medium Shot (cinematography), Medium Steel, Meets Standards (school grading system), Mega Sample (Electronic Data Acquisition Systems), Mega Second (1, 000, 000 seconds), Member States (EU), Memory Store (calculator button), Memory System, Memoserv (IRC Memo Server), Merchant Shipping, Merge Specification, Mess Management Specialist (US Navy rating), Message System, Meta Signaling, Metabolic Syndrome, Metal Slug (game), Metal Sonic (gaming character), Meteor Scattering (ham radio), Michael Schumacher (F1 driver), Michael Shanks (actor), Michele Soavi (film director), Michigan Shore Railroad, Michigan Southern Railway, Microprocessor System (AT&T), Microwave Sensor, Microwave Subsystem, Microwave System, Mid-Side (stereo sound recording), Middle School, Midnight Sun (band), Mild Severe (British rock climbing grade), Mildly Susceptible, Milestone, Milieuschadelijkheid (Dutch: environmental harmfulness), Military Shipping, Military Standard/Service/Specification, Milksolids, Millenial Star (LDS Church), Million Samples (sampling rate), Minimal Subtraction, Minimum Stockage, Mint Sheet (of stamps), Mint State (highest quality of coin), Mirage Studios, Mirror Subassembly, MirrorSoft (former game maker), Mirrored System, Missile Squadron, Missile Station (linear measurement reference to key points on a missile), Mission Scanner, Mission Schedule, Mission Specialist, Mission: Space (Epcot, Walt Disney World, Florida), Missionaries of Our Lady of Lasalette (religious order), Mobile Subscriber, Mobile Suit (Gundam World), Mobility Solutions (Lucent), Mobilization Station, Mode Select, Model Station, Moderately Susceptible, Modern Studies (school subject), Module Signaling, Monitor Station, Monitor Statistica, Monitored Seconds, Monitoring Subsystem, Monitoring System, Mono Stereo, Monopolio Statale, More Stuff (polite form), Morgan Stanley (investment bank), Morphine Sulfate, Mother Ship (game), Motor Saw, Motor Signal, Motorschiff (German: motor vessel), Motorschip (Dutch), Mouvement Socialiste (French: Socialist Movement), Multi-Spectral, Multidimensional Scaling, Multilateral Staff, Multiple Elastic Scattering, Multiple Sclerosis Society of Canada, Multiplex Section, Munchausen's Syndrome, Murashige and Skoog (basal medium), Musculo-Skeletal, Music Scholar (Eton College), Music/Speech (broadcasting), MySpace, Surface Wave Magnitude (formula for measuring earthquakes), Manual Series25) Университет: Meet Students26) Физика: Mean Squared, Microphotography Standard, Multi State, Multiple Surface27) Физиология: Mainstream Smoke, Many Symptoms, Menstrual Syndrome, Minor Surgery, Missing Sense, Morphine Sulphate28) Вычислительная техника: mirrored server, mobile station, Meta Signaling (ATM, ???), Mobile Station (GSM, Mobile-Systems), MicroSoft (Hersteller, MS), магнитное запоминающее устройство29) Нефть: metal seal, запас прочности (margin of safety), микросферический (о катализаторе), коэффициент надёжности (margin of safety)30) Стоматология: механически обработанная поверхность имплантата31) Транспорт: Multi Speed32) Пищевая промышленность: Miracle Strength, Moggy Soft33) Парфюмерия: масс-спектрометрия34) Фирменный знак: Marks And Spencers, Micro- Switch, Microsoft Systems, Mortgage Servicer35) Холодильная техника: страна-член ЕС (Member State)37) Деловая лексика: Mail For Staff, Marketing Strategy, Minor Setback, Multi Strategy38) Бурение: магистр наук (Master of Science; точных), метрическая система (metric system)39) Глоссарий компании Сахалин Энерджи: mechanical completion, meter station, surface wave (equivalent to MLV)40) Образование: Millennial Star, ученая степень, Магистр наук. (сокращение от Master of Science)41) Сетевые технологии: Merchant Server, Microsoft, magnetic storage, main storage, management services, management system, message server, message store42) Полимеры: margin of safety, maximum stress, medium-soft, mediumshock, metric system, mild steel, molar substitution43) Автоматика: manufacturing system, mounting surface, move and stop44) Контроль качества: mean square, military specification45) Океанография: Microwave Scanner46) Химическое оружие: Mass selective, Mass spectrometer, Mass spectrometry47) Авиационная медицина: motion sickness, musculoskeletal system48) Макаров: multiple scattering49) Безопасность: Malicious System50) Расширение файла: Formatted manual page with Microsoft macros, Microsecond, Microsoft Corporation, Modula-3 Intermediate assembly file, Microsoft antivirus report (MSAV), Worksheet (Maple)51) Нефть и газ: medium pressure steam, metal siding52) Электротехника: magnetostatic, making switch, master switch53) Имена и фамилии: Martha Stewart, Michael Schumacher, Mohammed Saber54) Общественная организация: Mercy Ships55) Должность: Management Systems, Mathematical Sciences, Mean Salary, Multidisciplinary Studies56) Чат: Mighty Special57) Правительство: Mid South58) Программное обеспечение: Microcomputer Software59) Хобби: Miniature Smooth, Mint State60) Федеральное бюро расследований: Missing61) Единицы измерений: Milli Seconds62) AMEX. Milestone Scientific, Inc. -
65 board
сущ.1) общ. доскаSee:2)а) общ., устар. обеденный стол ( накрытый)б) эк. питание (обеспечение питанием в течение рабочего дня работников предприятия, участников мероприятия, путешествия и т. д.)See:3) упр. совет, комитет; коллегия, комиссия; министерство, ведомство; правление (группа людей, принимающих основные управленческие решения в какой-л. организации или контролирующая деятельность в какой-л. области)to appoint a board of directors — назначить [утвердить\] совет директоров
board director — директор-член правления, член совета директоров
Syn:See:marketing board, board of auditors, board of directors, public body, administrative board, board of administration, board of trustees, advisory board, economic board, board interview, board meeting, Board of Education, Board of Inland Revenue, board of review, Board of Tax Appeals, Board of Trade, Board of Veterans Appeals, Broadcasting Board of Governors, Cost Accounting Standards Board, county board, Defense Nuclear Facilities Safety Board, Export Administration Review Board, Federal Housing Finance Board, Federal Retirement Thrift Investment Board, governing board, Governmental Accounting Standards Board, industrial training board, Merit Systems Protection Board, Municipal Securities Rulemaking Board, National Labor Relations Board, National Mediation Board, National Transportation Safety Board, President's Foreign Intelligence Advisory Board, Public Works Loan Board, Railroad Retirement Board, school board, Securities and Investment Board, Social Security Board, statutory board, Surface Transportation Board, tax board of appeal, Workers' Compensation Board, marketing board, board of directors, board meeting, management board, supervisory board, Board of Customs and Excise, Board of General Appraisers, Board of Trade 1), 2), British Overseas Trade Board, currency board, Federal Reserve Board, Board of Governors of the Federal Reserve System, Fed's Board of Governors, Board of Governors of the FRS, Foreign Trade Zones Board, FTZ Board, International Accounting Standards Board, marketing board, Simpler Trade Procedures Board, United Nations System Chief Executives Board for Coordination4) общ. борт (корабля, самолета)to come [go\] on board — сесть на корабль [самолет\]
to go by the board — упасть за борт; быть выброшенным за борт
5)а) бирж. табло, информационный дисплейThe information is displayed on a board. — Информация отражается на табло.
б) бирж., разг. "табло" (обозначение фондовой биржи, особенно Нью-Йоркской)See:
* * *
1) совет (директоров, попечителей); 2) фондовая биржа; см. Big Board; 3) министерство, департамент; 4) торговая палата.* * *. . Словарь экономических терминов . -
66 service
1. сущ.1) общ. услуга, одолжение; помощьIt was of great service to him during his illness. — Это была огромная помощь для него во время болезни.
to be out of service — быть без работы, бездельничать
My friend did me a service in fixing the door. — Мой друг оказал мне услугу, починив дверь.
2)а) эк. услуга, услуги, обслуживание, сервис (работа, осуществляемая для заказчика в процессе экономической деятельности компании или организации); предоставление услуг ( деятельность в сфере услуг)ATTRIBUTES:
high service — обслуживание [сервис\] на высоком уровне
premium quality [premium grade\] service — услуга премиального качества
COMBS:
to provide a service — оказывать услугу, обслуживать
See:accessorial services, ancillary service, a la carte service, account reconcilement service, accounting service 1), actual service 3), advertising services, advisory service 2), ancillary service 1), assurance services, augmented service, banking services, business reply service, business reply service, carry-out service, consumer service 2), consumer services, contract services, core service, 1), 3), dealer service, delivery service 1), factor services, field service 1), financial intermediation services indirectly measured, financial services, freight services, free services, freight services, full service, home service 1), 2), 3), in-flight service, investment-related services, legal services, limited service, managerial services, market services, medical service, 1), &2 non-factor services, non-market services, non-material services, non-productive services, passenger services, productive services, tax services, trade-related services, balance of services, contract for services, exports of services, quality of service, range of services, service account, service dealer, service dumping, service export, service firm, service import, service mark, services account, services deficit, service director, service manager, services market, services marketing, services surplus, services trade, service worker а), trade in services, balance on goods and services, exports of goods and services, final goods and services, goods and service tax, Bank Export Services Act, Extended Balance of Payments Services Classification, FIATA Model Rules for Freight Forwarding Services, Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980б) эк. техническое обслуживание (установка, подготовка к эксплуатации, сервисное обслуживание, чистка, ремонт оборудования или иной техники)COMBS:
Syn:See:, service history, maintenance 3)в) эк. обслуживание (за столом) (накрывание стола, подача еды и т. д., напр., услуги официанта, бармена); прислуживание (работа на кого-л. вышестоящего по положению или должности; обычно: работа домашней прислуги)They complained of poor bar service. — Они пожаловались на плохое обслуживание в баре.
I found the butler's service to be excellent. — На мой взгляд, дворецкий выполнял свои обязанности безукоризненно.
See:3)а) эк. служба, работа ( работа по найму в частной компании или в государственном учреждении)COMBS:
service crime — служебное преступление, преступление по службе
duty of service — служебная [воинская\] обязанность
record of service, service record — послужной список
condition of service — условия работы [прохождения службы\]
to go out of service, to leave the service — уйти с работы
He has been in the company's service for 15 years. — Он работает в этой компании уже 15 лет.
See:active service 2), actual service 1), administrative service 1), a continuous service, full-time service, labour service 2), pensionable service, uninterrupted service, length of service, service worker б) future service benefit, past service benefit, in-service 1), 2)б) эк. служба, работа, эксплуатация (работа оборудования, техники)COMBS:
disposable [fit\] for service — годный для эксплуатации [использования\]
The computer should provide good service for years. — Компьютер должен работать хорошо в течение многих лет.
See:4)а) гос. упр. государственная служба (социально-правовой институт и сфера деятельности государственных гражданских служащих и военнослужащих)COMBS:
See:б) воен. армия, вооруженные силы (какой-л. страны; используется c определенным артиклем); род войскCOMBS:
He joined the service right after college. — Сразу после колледжа он пошел в армию.
Syn:See:uniformed services, member of the services, Selective Service System, Washington Headquarters Services5) гос. упр. обслуживание населения*; услуги населению* (в т. ч. предоставление коммунальных услуг, обеспечение общественным транспортом, средствами коммуникации и т. д.)ATTRIBUTES:
regular service — регулярное обслуживание, регулярное (транспортное) сообщение
rail [railway\] service — железнодорожное сообщение, железнодорожный транспорт [перевозки\]
Syn:public service 2) б)See:communal services, communications services, essential service, health service 1), janitorial service, non-essential service, public service broadcasting, social service, curtailment of service, Community Oriented Policing Services, Institute of Museum and Library Services, Office of Special Education and Rehabilitative Services, probation service6) фин., банк. обслуживание долга ( выплата процентов и основной суммы)Syn:See:7)а) гос. упр. служба, агентство, бюро (государственный орган или предприятие, оказывающее услуги населению и в той или иной степени регулируемое государством)Syn:See:accounting service 2), inspection service, intelligence service, patent service 2), Agricultural Marketing Service, Agricultural Research Service, American Forces Information Service, Animal and Plant Health Inspection Service, Central Security Service, Congressional Research Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Serviceб) эк. служба, отдел (подразделение организации, обслуживающее ее основную деятельность; также независимая фирма, оказывающая услуги)Syn:See:account service 1), advisory service 1), auditing service, back of the house services, customer service, 2), legal service 2), management services, marketing service 1), media buying service, placement service, property service, 1), rating service, rental service, repair service, tax preparation services 1), telephone answering service, Agent/Distributor Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service8) юр. исполнение постановления суда; вручение повестки ( в суд)to acknowledge service — получать подтверждение юридического документа (напр., повестки)
COMBS:
speedy service of your documents on both defendants and witnesses — быстрое вручение ваших документов как ответчикам, так и свидетелям
See:actual service 2), 1),9) общ. церковная служба; религиозный обряд10) потр. сервиз (полный набор столовой или чайной посуды, рассчитанный на определенное количество человек)ATTRIBUTES:
Syn:See:11) эк. сфера услугSyn:12) эк. = service charge2. гл.1) общ. обслуживать ( предоставлять или оказывать услуги)to service customers — обслуживать покупателей [клиентов\]
The electric company services all nine counties. — Эта энергетическая компания обслуживает все девять округов.
2) эк. осуществлять [проводить\] техническое обслуживаниеto service the equipment — обслуживать оборудование, осуществлять ремонт оборудования
It is time to get my car serviced. — Пора проходить техобслуживание.
3) фин., банк. обслуживать долг ( выплачивать основную сумму или проценты по займу)to service a debt [a loan\] — обслуживать долг [заем\]
See:
* * *
услуга, обслуживание: 1) банковская услуга; 2) обслуживание долга: своевременная выплата процентов; = debt service; 3) бытовая платная услуга населению: мойка машины, стирка, ремонт часов и т. д. -
67 DMA
1) Общая лексика: Датское медицинское агентство2) Компьютерная техника: Direct Memory Addressing3) Американизм: Defense Mapping Agency4) Военный термин: Defence Manufacturers Association, Director of Military Assistance, Division of Military Application, depot maintenance activity, divisional maintenance area5) Техника: data management analysis, differential mode attenuation, digital modular avionics, disodium monomethylarsonate, drum memory assembly6) Сельское хозяйство: Dry Matter Accumulation, Dairy Herd Improvement Association (US)7) Химия: Dimethyl Acetamide, N, N-Dimethylacetamide8) Биржевой термин: Day Moving Average, Direct Market Access9) Телекоммуникации: Direct Memory Access (computers)10) Сокращение: Defence Mineral Administration, Defense Mapping Agency (USA), Delay Arming Mechanism, Delegation Ministerielle pour l'Armament, The Defence Manufacturers Association of Great Britain Ltd (UK)11) Театр: Dance Masters Of America12) Физика: Dynamic Memory Address13) Вычислительная техника: Document Management Alliance, direct memory address, Direct Memory Access (DMA), direct memory access14) Нефть: Defense Minerals Administration, Управление стратегического минерального сырья (США; Defense Minerals Administration)15) Космонавтика: прямой доступ в память16) Силикатное производство: dynamic mechanical analysis17) Фирменный знак: Dale Morris & Associates, Database Marketing Agency, Inc., Direct Marketing Association18) Реклама: Сфера маркетингового влияния19) СМИ: Designated Market Area, Digital Media Arts20) Деловая лексика: Dominant Marketing Area21) Образование: Department of Medical Assistance, Direct Memory Acces22) Сетевые технологии: Distant Monitor Access, процессор прямого доступа, система управления документооборотом23) Полимеры: dimethyl amine24) Программирование: Display Memory At25) Океанография: Differential Mobility Analyzer26) Макаров: динамомеханический анализ27) Молочное производство: Deoxyribonucleic Acid28) Расширение файла: Direct Memo Access, Direct Memory Access/Addressing29) Майкрософт: прямой доступ к памяти (DMA)30) Чат: Don't Mention Age31) Единицы измерений: Days Moving Average32) СМС: Doesn't Mean Anything -
68 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
69 CMP
1) Общая лексика: common depth point, Crisis Management Plan (SEIC)2) Авиация: customer maintenance program3) Медицина: CMP syndrome, Container Managed Persistence, MPS, chronic myofascial pain, cytidine monophosphate, myofascial pain dysfunctional syndrome, myofascial pain syndrome, МДБ, МДБ синдром, миофасциальный болевой дисфункциональный синдром4) Американизм: Common Minimum Program5) Военный термин: Civilian Marksmanship Program, Combat Mission Planning, Common Message Parser, Communications Message Processor, Corps of Military Police, civilian medical personnel, commodity master plan, configuration management plan, contract management plan, controlled materials plan, counter-military potential6) Техника: CLEM (closed-loop ex-vessel machine) maintenance pit, calcium metaphosphate, celestial mapping program, coastal management program, common midpoint, comparator, condensate makeup pump, condition monitoring program, control microprocessor, controlled materials production7) Шутливое выражение: Can't Manage Process, Cream My Panties8) Химия: Chemical Mechanical Planarization9) Строительство: План организации строительства, Construction Management Plan10) Метеорология: Competitive Medical Plan11) Юридический термин: Civil Money Penalty12) Автомобильный термин: camshaft position sensor13) Биржевой термин: Current Market Price14) Грубое выражение: Crap My Pants15) Музыка: Chamber Music Players16) Полиграфия: Cross media publishing17) Телекоммуникации: Communications Module Processor18) Сокращение: Career Management Program (since 1999), Christian Movement for Peace, Command Module Pilot, Countermeasures Precursor, Crisis Management Plan (2004), Office of the Director, Cruise Missile Project (USA), component metal parts, counter military potential19) Физика: Colt Magnetic Particle20) Электроника: Component Maintenance Project21) Вычислительная техника: Customized Media Player, cellular multiprocessing, Cooperative Marketing Partner (DEC), Chip MultiProcessing (IBM, HP, Sun), Container-Managed Persistence (beans, Java, EJB)22) Литература: Club Management Plan23) Нефть: common mid point seismic, общая глубинная точка (common midpoint)24) Геофизика: ОГТ (в русскоязычной литературе доминирует термин "общая глубинная точка (ОГТ)", поэтому словосочетания "CMP method" и "CMP section" обычно переводятся как "метод ОГТ" и "разрез ОГТ"), ОСТ, общая средняя точка, общая глубинная площадка25) Транспорт: Cargo Movement Penalty, Central Meridian Passage26) Механика: химико-механическое выравнивание поверхности или полирование (chemical mechanical planarization or polishing)27) Фирменный знак: Central Maine Power28) СМИ: Captioned Media Program29) Деловая лексика: Certified Meeting Professional30) Глоссарий компании Сахалин Энерджи: common mid-point, contract management process, (Concrete Marking Posts) бетонные маркировочные столбы31) Образование: Connected Math Project32) Полупроводники: chemo mechanical polishing33) Океанография: Coastal Management Programs34) Химическое оружие: Comprehensive Monitoring Program, calcium methyl-phosphonate35) Макаров: chemical mechanical polishing36) Расширение файла: CorelDraw Header file for PostScript printer files, CraftMan Data file, Lead CMP compression Bitmap graphics, Microsoft Word for DOS User dictionary, PKWare compression library Compressed data, Photofinish Calibration map37) Нефть и газ: common mid-point reflection profiling, Common Mid Point38) HR. Corporate Management Policy39) NYSE. CMS Energy Corporation Tracking40) Международная торговля: Common Minimum Programme, Country Marketing Plan41) Базы данных: Certificate Management Protocol -
70 cmp
1) Общая лексика: common depth point, Crisis Management Plan (SEIC)2) Авиация: customer maintenance program3) Медицина: CMP syndrome, Container Managed Persistence, MPS, chronic myofascial pain, cytidine monophosphate, myofascial pain dysfunctional syndrome, myofascial pain syndrome, МДБ, МДБ синдром, миофасциальный болевой дисфункциональный синдром4) Американизм: Common Minimum Program5) Военный термин: Civilian Marksmanship Program, Combat Mission Planning, Common Message Parser, Communications Message Processor, Corps of Military Police, civilian medical personnel, commodity master plan, configuration management plan, contract management plan, controlled materials plan, counter-military potential6) Техника: CLEM (closed-loop ex-vessel machine) maintenance pit, calcium metaphosphate, celestial mapping program, coastal management program, common midpoint, comparator, condensate makeup pump, condition monitoring program, control microprocessor, controlled materials production7) Шутливое выражение: Can't Manage Process, Cream My Panties8) Химия: Chemical Mechanical Planarization9) Строительство: План организации строительства, Construction Management Plan10) Метеорология: Competitive Medical Plan11) Юридический термин: Civil Money Penalty12) Автомобильный термин: camshaft position sensor13) Биржевой термин: Current Market Price14) Грубое выражение: Crap My Pants15) Музыка: Chamber Music Players16) Полиграфия: Cross media publishing17) Телекоммуникации: Communications Module Processor18) Сокращение: Career Management Program (since 1999), Christian Movement for Peace, Command Module Pilot, Countermeasures Precursor, Crisis Management Plan (2004), Office of the Director, Cruise Missile Project (USA), component metal parts, counter military potential19) Физика: Colt Magnetic Particle20) Электроника: Component Maintenance Project21) Вычислительная техника: Customized Media Player, cellular multiprocessing, Cooperative Marketing Partner (DEC), Chip MultiProcessing (IBM, HP, Sun), Container-Managed Persistence (beans, Java, EJB)22) Литература: Club Management Plan23) Нефть: common mid point seismic, общая глубинная точка (common midpoint)24) Геофизика: ОГТ (в русскоязычной литературе доминирует термин "общая глубинная точка (ОГТ)", поэтому словосочетания "CMP method" и "CMP section" обычно переводятся как "метод ОГТ" и "разрез ОГТ"), ОСТ, общая средняя точка, общая глубинная площадка25) Транспорт: Cargo Movement Penalty, Central Meridian Passage26) Механика: химико-механическое выравнивание поверхности или полирование (chemical mechanical planarization or polishing)27) Фирменный знак: Central Maine Power28) СМИ: Captioned Media Program29) Деловая лексика: Certified Meeting Professional30) Глоссарий компании Сахалин Энерджи: common mid-point, contract management process, (Concrete Marking Posts) бетонные маркировочные столбы31) Образование: Connected Math Project32) Полупроводники: chemo mechanical polishing33) Океанография: Coastal Management Programs34) Химическое оружие: Comprehensive Monitoring Program, calcium methyl-phosphonate35) Макаров: chemical mechanical polishing36) Расширение файла: CorelDraw Header file for PostScript printer files, CraftMan Data file, Lead CMP compression Bitmap graphics, Microsoft Word for DOS User dictionary, PKWare compression library Compressed data, Photofinish Calibration map37) Нефть и газ: common mid-point reflection profiling, Common Mid Point38) HR. Corporate Management Policy39) NYSE. CMS Energy Corporation Tracking40) Международная торговля: Common Minimum Programme, Country Marketing Plan41) Базы данных: Certificate Management Protocol -
71 direct
di'rekt
1. adjective1) (straight; following the quickest and shortest way: Is this the most direct route?) directo2) ((of manner etc) straightforward and honest: a direct answer.) franco, sincero, directo3) (occurring as an immediate result: His dismissal was a direct result of his rudeness to the manager.) directo4) (exact; complete: Her opinions are the direct opposite of his.) exacto5) (in an unbroken line of descent from father to son etc: He is a direct descendant of Napoleon.) directo
2. verb1) (to point, aim or turn in a particular direction: He directed my attention towards the notice.) dirigir2) (to show the way to: She directed him to the station.) indicar el camino3) (to order or instruct: We will do as you direct.) ordenar4) (to control or organize: A policeman was directing the traffic; to direct a film.) dirigir•- directional
- directive
- directly
- directness
- director
- directory
direct1 adj directodirect2 adv directodirect3 vb dirigir / indicartr[dɪ'rekt, daɪ'rekt]1 (gen) directo,-a■ there is a direct link between smoking and cancer hay una relación directa entre el tabaco y el cáncer2 (exact, complete) exacto,-a3 (straightforward - person, manner) franco,-a, sincero,-a; (- question) directo,-a; (- answer) claro,-a1 (go, write, phone) directamente; (broadcast) en directo■ does this train go direct to Bristol? ¿este tren va directo a Bristol?1 (show the way) indicar el camino a2 (letter, parcel) mandar, dirigir3 (attention, remark) dirigir4 (traffic, organization, inquiry) dirigir5 (play, actors) dirigir6 formal use (order, command) ordenar1 (play, actors) dirigir\SMALLIDIOMATIC EXPRESSION/SMALLto be a direct descendent of somebody ser descendiente directo,-a de alguien, descender de alguien por línea directato make/score a direct hit dar en el blancodirect current corriente nombre femenino continuadirect debit domiciliación nombre femenino de pagosdirect object complemento directodirect speech estilo directodirect [də'rɛkt, daɪ-] vt1) address: dirigir, mandar2) aim, point: dirigir3) guide: indicarle el camino (a alguien), orientar4) manage: dirigirto direct a film: dirigir una película5) command: ordenar, mandardirect adv: directamentedirect adj1) straight: directo2) frank: francoadj.• directo, -a adj.• exacto, -a adj.• seguido, -a adj.• sincero, -a adj.adv.• derecho adv.v.• conducir v.• dirigir v.• encaminar v.• encauzar v.• enderezar v.• enjergar v.• gobernar v.• guiar v.• mandar v.• menear v.• regentar v.də'rekt, daɪ-, daɪ'rekt, dɪ-
I
1)a) <route/flight> directo; < contact> directo; <cause/consequence> directodirect dialing o (BrE) dialling — ( Telec) servicio m automático, discado m directo or automático (AmL)
direct taxation — tributación f directa
b) ( in genealogy)c) ( exact) <equivalent/quotation> exactoto score a direct hit — dar* en el blanco
d) ( Ling) (before n) <question/command> en estilo directodirect discourse o (BrE) speech — estilo m directo
2) (frank, straightforward) <person/manner> franco, directo; < question> directo
II
1) <write/phone> directamente; < goavel> (BrE) directo, directamenteto dial direct — ( Telec) marcar* or (AmL tb) discar* directamente el número
2) ( straight) directamentedirect from Paris — (Rad, TV) en directo desde París
3) ( straightforwardly) (esp AmE colloq) directamente, sin rodeos
III
1.
1)a) ( give directions to) indicarle* el camino ab) ( address) \<\<letter/parcel\>\> mandar, dirigir*2) ( aim) dirigir*3) \<\<play/orchestraaffic\>\> dirigir*4) ( order) (frml) ordenarto direct somebody to + INF — ordenarle a alguien que (+ subj)
2.
vi (Cin, Theat) dirigir*[daɪ'rekt]1. ADJ1) (=without detour) [route, train, flight] directo2) (=immediate) [cause, result] directo; [contact, control, responsibility, descendant] directo"keep away from direct heat" — "no exponer directamente al calor"
3) (=straightforward, not evasive) [answer, refusal] claro, inequívoco; [manner, character] abierto, franco2. ADV1) (=straight) [go, fly, pay] directamentewe fly direct to Santiago — volamos directo or directamente a Santiago
2) (=frankly) con franqueza, sin rodeos3. VT1) (=aim) [+ remark, gaze, attention] dirigir (at, to a)2) (=give directions to)can you direct me to the station? — ¿me puede indicar cómo llegar a la estación?
3) (=control) [+ traffic, play, film] dirigir4) (=instruct)to direct that... — mandar que...
4.CPDdirect access N — (Comput) acceso m directo
direct action N — acción f directa
direct advertising N — publicidad f directa
direct cost N — costo m directo
direct current N — (Elec) corriente f continua
direct debit N — pago m a la orden
direct debiting N — domiciliación f (de pagos)
direct dialling N — servicio m (telefónico) automático, discado m directo (LAm)
direct discourse N — (esp US) (Gram) estilo m directo
direct free kick N — golpe m libre directo
direct grant school N — (Brit) † escuela f subvencionada
direct hit N — (Mil) impacto m directo
direct mail N — publicidad f por correo, correspondencia f directa
direct mail shot N — (Brit) campaña f publicitaria por correo, mailing m
direct marketing N — márketing m directo
direct object N — (Gram) complemento m directo
direct rule N — gobierno m directo
direct selling N — ventas fpl directas
direct speech N — (Ling) estilo m directo
direct tax N — impuesto m directo
direct taxation N — tributación f directa
* * *[də'rekt, daɪ-, daɪ'rekt, dɪ-]
I
1)a) <route/flight> directo; < contact> directo; <cause/consequence> directodirect dialing o (BrE) dialling — ( Telec) servicio m automático, discado m directo or automático (AmL)
direct taxation — tributación f directa
b) ( in genealogy)c) ( exact) <equivalent/quotation> exactoto score a direct hit — dar* en el blanco
d) ( Ling) (before n) <question/command> en estilo directodirect discourse o (BrE) speech — estilo m directo
2) (frank, straightforward) <person/manner> franco, directo; < question> directo
II
1) <write/phone> directamente; <go/travel> (BrE) directo, directamenteto dial direct — ( Telec) marcar* or (AmL tb) discar* directamente el número
2) ( straight) directamentedirect from Paris — (Rad, TV) en directo desde París
3) ( straightforwardly) (esp AmE colloq) directamente, sin rodeos
III
1.
1)a) ( give directions to) indicarle* el camino ab) ( address) \<\<letter/parcel\>\> mandar, dirigir*2) ( aim) dirigir*3) \<\<play/orchestra/traffic\>\> dirigir*4) ( order) (frml) ordenarto direct somebody to + INF — ordenarle a alguien que (+ subj)
2.
vi (Cin, Theat) dirigir* -
72 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
73 proactive
qui fait preuve d'initiativeproactive marketing marketing m proactif;ADMINISTRATION proactive staffing dotation f par anticipationWhy is there a need for the director or chairman to attempt secret behind-the-scenes deals? The PCC exists to adjudicate and urge good practice, not to broker compromises. Why indeed wait for a complaint in the first place? One important change the PCC could make is for it to become proactive and speak out on abuses before the formality of a complaint.
-
74 head
A n1 Anat (of person, animal) tête f ; the top of one's head le sommet de la tête or du crâne ; he had a beret on his head il avait un béret sur la tête ; she put her head round the door elle a passé la tête par la porte ; my head aches j'ai mal à la tête ; to nod one's head hocher la tête ; to have a fine head of hair avoir une belle chevelure ; to get ou keep ou have one's head down lit avoir or garder la tête baissée ; fig ( be inconspicuous) ne pas se faire remarquer ; ( work hard) avoir le nez sur son travail ; with one's head in one's hands la tête dans les mains ; from head to foot ou toe de la tête aux pieds, des pieds à la tête ; he pulled his sweater over his head il a retiré son pull ; the decision was made over the heads of the members la décision a été prise sans consulter les membres ; she was promoted over the heads of her colleagues elle a obtenu une promotion qui revenait de droit à ses collègues ; to stand on one's head faire le poirier ; to stand an argument/theory on its head fig [person] prendre le contre-pied d'un argument/d'une théorie ; [evidence, fact] contredire un argument/une théorie ; heads turned at the sight of… tout le monde s'est retourné en voyant… ; to hold a gun ou pistol to sb's head lit braquer un pistolet contre la tête de qn ; fig tenir le couteau sous la gorge de qn ;2 ( mind) tête f, crâne ○ m pej ; her head was full of grand ideas elle avait la tête pleine de grandes idées ; I can't get it into her head that je n'arrive pas à lui enfoncer dans la tête or le crâne que ; he has got it into his head that I love him il s'est mis dans la tête que je l'aime ; he has taken it into his head to resign il s'est mis en tête de démissionner ; what(ever) put that idea into her head? qu'est-ce qui lui a mis cette idée dans la tête? ; I can't get the faces of those starving children out of my head je n'arrive pas à oublier les visages affamés de ces enfants ; I can't get that tune out of my head je n'arrive pas à m'ôter cet air de la tête ; you can put that idea out of your head! tu peux oublier cette idée! ; he put the idea of danger out of his head il a chassé l'idée du danger de sa tête ; all these interruptions have put it out of my head toutes ces interruptions me l'ont fait sortir de la tête ; the name has gone right out of my head le nom m'est complètement sorti de la tête ; I can't add them up in my head je ne peux pas les additionner de tête ; I wonder what's going on in her head? je me demande ce qui lui passe par la tête ; to be ou go above ou over sb's head ( too difficult) passer par-dessus la tête de qn, dépasser qn ; don't worry ou bother your (pretty little) head about that ○ ! ne te casse pas la tête pour ça ○ ! ; use your head ○ ! sers-toi de tes méninges ○ ! ; to turn sb's head tourner la tête à qn ; her success has turned her head son succès lui a tourné la tête ; to have a (good) head for figures/business être doué pour le calcul/les affaires ; I have a good head for heights je n'ai pas le vertige ; to have no head for heights avoir le vertige ;3 Meas, Turf tête f ; to be a head/half a head taller than sb, to be taller than sb by a head/half a head dépasser qn d'une tête/d'une demi-tête ; to win by a (short) head Turf, fig gagner d'une (courte) tête ;4 ○ ( headache) mal m de tête ; to have a bad head ○ gen avoir mal à la tête ; ( hangover) avoir mal aux cheveux ○ ;5 (leader, director) (of family. church, agency, section) chef m ; (of social service, organization) responsable mf, directeur/-trice m/f ; at the head of à la tête de ; a team of experts with Dubois at its head une équipe d'experts avec Dubois à sa tête ; head of government/State chef de gouvernement/d'État ; head of department Admin chef de service ; Sch professeur principal ; head of Maths/German Sch responsable de la section de Maths/d'allemand ; head of personnel/marketing Comm chef du personnel/du marketing ;6 Admin, Comm ( individual person or animal) we paid £10 a head ou per head nous avons payé 10 livres sterling par personne ; to count heads compter les gens ; 50 head of cattle Agric 50 têtes de bétail ; 30 head of sheep 30 moutons ;7 Sport, Tech (of pin, nail etc, hammer, golf club) tête f ; (of axe, spear, arrow) fer m ; ( of tennis racquet) tamis m ; ( of stick) pommeau m ;8 ( front or top end) ( of bed) chevet m ; ( of table) (haut) bout m ; ( of procession) tête f ; (of pier, river, valley, glacier, lake) extrémité f ; at the head of the stairs/page/list en haut de l'escalier/de la page/de la liste ; a letter with his address at the head une lettre avec son adresse en en-tête ; at the head of the queue en tête de la file d'attente ;9 Bot, Hort (of cabbage, lettuce) pomme f ; ( of celery) pied m ; ( of garlic) tête f ; to cut the dead heads off the roses couper les fleurs fanées des rosiers ;10 Comput, Elec (of computer, video, tape recorder) tête f ; reading head, playback head tête f de lecture ; writing head, recording head tête f d'écriture ;11 ( on beer) mousse f ;12 Med (on boil, spot) tête f ; to come to a head lit, Med mûrir ; fig [crisis, trouble, unrest] arriver au point critique ; to bring sth to a head Med faire mûrir ; fig précipiter [crisis, trouble, unrest] ; amener [qch] au point critique [situation] ;13 ( in plumbing) ( height of water) hauteur f de chute d'eau ; ( water pressure) pression f ; head of water colonne f d'eau ;14 Phys ( of steam) pression f, volant m de vapeur spec ; to have a good head of steam fig ( be progressing well) avoir le vent en poupe ;15 Geog cap m ;1 ( tossing coin) face f ; ‘heads or tails?’ ‘pile ou face?’ ; ‘heads!’ ‘face!’ ; ‘heads it is!’ ‘c'est face!’ ; heads I win/we go face je gagne/on y va ;C modif1 Anat [movement] de tête ; [injury] à la tête ; [covering, bandage] sur la tête ; Zool [markings, feathers] de la tête ;2 ( chief) [cashier, cook, gardener] en chef.D vtr2 ( be in charge of) être à la tête de [business, firm, delegation, committee, team] ; mener [expedition, inquiry, revolt] ; the inquiry headed by Inspector Lacôte l'enquête menée par l'inspecteur Lacôte ;3 ( entitle) intituler [article, chapter, essay] ; this paragraph is headed by a quotation ce paragraphe est précédé d'une citation ; to head a letter with one's address mettre son adresse en tête d'une lettre ; headed writing paper, headed stationery papier m à lettres à en-tête ;4 ( steer) diriger [vehicle] (towards vers) ; naviguer [boat] (towards vers) ; I headed the car for the sea j'ai pris le volant en direction de la mer ; he headed the sheep away from the cliff il a éloigné les moutons de la falaise ;5 Sport to head the ball faire une tête ; he headed the ball into the net il a marqué un but de la tête.E vi where was the train headed ou heading? dans quelle direction est-ce que le train allait? ; to head south/north Naut mettre le cap au sud/au nord ; he headed straight back into the room il est retourné tout droit dans la pièce ; it's time to head home ou for home il est temps de rentrer ; she headed across the dunes elle s'est engagée à travers les dunes ; look out! he's heading this way attention! il se dirige par ici! ; there's good luck heading your way ( in horoscope) la chance va vous sourire ; ⇒ head for.F - headed (dans composés) black-headed bird oiseau à tête noire ; red-headed boy garçon (aux cheveux) roux ; two-headed monster monstre à deux têtes.on your own head be it! à tes risques et périls! ; to go to sb's head [alcohol, success, praise] monter à la tête de qn ; you've won, but don't let it go to your head tu as gagné, mais ne te monte pas la tête ; to go off one's head ○ perdre la boule ○ ; are you off your head? tu as perdu la boule ○ ? ; to keep/lose one's head garder/perdre son sang-froid ; to be soft ou weak in the head ○ être faible d'esprit ; he's not right in the head ○ il a un grain ○ ; to laugh one's head off ○ éclater de rire ; to shout one's head off ○ crier à tue-tête ; to talk one's head off ○ ne pas arrêter de parler ; she talked my head off ○ all the way elle m'a cassé les oreilles ○ tout le long du trajet ; off the top of one's head [say, answer] sans réfléchir ; I can't think of anything off the top of my head rien ne me vient à l'esprit pour l'instant ; to give a horse its head lâcher la bride à un cheval ; to give sb their head lâcher la bride à qn ; to give sb head ● US tailler une pipe ● à qn ; to be able to do sth standing on one's head faire qch les doigts dans le nez ○ ; I can't make head (n)or tail of it je n'y comprends rien, ça n'a ni queue ni tête ; I couldn't make head (n)or tail of what she was saying je ne comprenais rien à ce qu'elle disait ; if we all put our heads together si nous nous y mettons tous ; so Louise and I put our heads together and… donc Louise et moi nous y sommes mis à deux et… ; the leaders put their heads together les dirigeants se sont consultés ; two heads are better than one Prov deux avis valent mieux qu'un.■ head for:▶ head for [sth]1 lit, gen se diriger vers ; Naut ( set sail) mettre le cap sur ; the car was heading ou headed for Paris la voiture se dirigeait vers Paris ; the ship was heading ou headed for New York le navire faisait route vers New York ; where were they heading ou headed for? dans quelle direction est-ce qu'ils allaient? ; we were heading ou headed for the coast when we broke down nous roulions en direction de la côte quand nous sommes tombés en panne ; to head for home prendre le chemin du retour ; to head for the whisky bottle foncer sur la bouteille de whisky ;2 fig courir à [defeat, victory] ; courir vers [trouble] ; to be heading for a fall courir à l'échec.■ head off partir (for, in the direction of, towards vers) ; he headed off across the fields il est parti à travers les champs ;▶ head off [sb/sth], head [sb/sth] off2 fig ( forestall) éluder [question] ; éviter [complaint, quarrel, rebellion] ; he headed her off onto a more interesting topic of conversation il a fait dévier sa conversation vers un sujet plus intéressant.■ head up:▶ head up [sth] diriger [department, team]. -
75 area
area ['eərɪə]1 noun(a) (surface size) superficie f, aire f;∎ the garden is 500m2 in area, the garden has or covers an area of 500m2 le jardin a une superficie de 500m2(b) (region) territoire m, région f; (of town) zone f, quartier m; (of lung, brain, diskette, surface) zone f;∎ houses were searched over a wide area on a fouillé les maisons sur un large périmètre;∎ we're staying in the Boston area nous logeons dans la région de Boston;∎ area of operations branche f d'activité;∎ residential area (in town) quartier m résidentiel;∎ industrial/suburban area zone f industrielle/suburbaine;∎ cotton (growing)/mining area région f du coton/minière;∎ customs area territoire m douanier;∎ Finance currency area zone f monétaire;∎ the Manchester area la région de Manchester;∎ the Greater London area l'agglomération f londonienne, le grand Londres;∎ area of agreement terrain m d'entente;∎ figurative problem area domaine m problématique;∎ growth area secteur m de croissance;∎ prohibited or restricted area zone f prohibée;∎ Computing storage area zone f de mémoire;∎ Transport service area (on motorway) relais m d'autoroute;∎ a residential/shopping area un quartier résidentiel/commercial;∎ Ecology a conservation area un site classé;∎ Ecology a protected wildlife area une réserve naturelle;∎ Ecology area of outstanding natural beauty = zone naturelle protégée∎ living/eating area coin salon/salle à manger;∎ a large kitchen area une grande cuisine;∎ parking area parking m, aire m ou French Canadian terrain m de stationnement;∎ smoking area espace m fumeurs(d) (of study, investigation, experience) domaine m, champ m;∎ area of expertise domaine m de compétence;∎ in the foreign policy area dans le domaine de la politique étrangère(director, office) régional►► Military area bombing bombardement m sur zone;Telecommunications area code indicatif m de zone;Commerce area manager directeur(trice) m,f régional(e);American area rug tapis m, French Canadian carpette f;Marketing area sample échantillon m par zone;Marketing area sampling échantillonnage m par zone -
76 lieutenant
lieutenant [ British lef'tenənt, American lu:'tenənt](b) (in US and Canadian police) inspecteur m (de police)(c) figurative lieutenant m, second m;∎ the marketing director and his lieutenants le directeur du marketing et ses lieutenants►► lieutenant colonel lieutenant-colonel m;lieutenant commander capitaine m de corvette;lieutenant general (in army) général m de corps d'armée; (in US airforce) général m de corps aérien;lieutenant governor (in Canada) lieutenant(e) m,f gouverneur(e); (in US) gouverneur(e) m,f adjoint(e) -
77 управляющий
1. прич. от управлять
2. муж.;
скл. как прил. manager;
(имением и т.п.) steward управляющий двором короля ≈ chamberlain управляющий деламиуправляющ|ий - м. manager;
managing head, managing director;
главный ~ general manager;
~ делами business manager;
~ заводом plant manager;
~ отделом маркетинга marketing manager;
~ по импорту import manager;
~ по кадрам personnel/staff manager/director;
помощник ~его assistant manager.Большой англо-русский и русско-английский словарь > управляющий
-
78 media
сущ.2) СМИ = mass mediamedia market — медиа-рынок, рынок средств массовой информации
See:3) рекл. медиа, средства (распространения) рекламыSee:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media analyst, media director, media flighting, media mix, media owner, media-owner, media plan, media programme, media research, media specialist, media strategy4) комп. носители (информации) (материалы, хранящие данные в любой форме или позволяющие их передавать)See:
* * *
1) средства массовой информации; = mass media; 2) мн. ч. от medium 1. -
79 Sales and Distribution Management Occupations
эк. тр., амер. "специальности, связанные с управлением продажами и распределением" (163 раздел в "Словаре названий профессий"; включает в себя 11 профессий)See:Англо-русский экономический словарь > Sales and Distribution Management Occupations
-
80 DMIS
См. также в других словарях:
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
director — See: Board of Directors. Bloomberg Financial Dictionary * * * director di‧rec‧tor [dˈrektə, daɪ ǁ ər] also ˌcompany diˈrector noun [countable] 1. JOBS one of the committee of top managers who control a company: • The board of directors are… … Financial and business terms
director — noun 1 controls a company/an organization ADJECTIVE ▪ company, managing ▪ executive, non executive ▪ assistant, associate, deputy … Collocations dictionary
marketing — mar|ket|ing W3S3 [ˈma:kıtıŋ US ˈma:r ] n [U] the activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this ▪ a clever marketing ploy ▪ Company sales improved dramatically following a … Dictionary of contemporary English
marketing — mar|ket|ing [ markətıŋ ] noun uncount *** 1. ) the ways in which a company encourages people to buy its products by deciding on price, type of customer, and advertising policy: the company s new director of marketing a marketing campaign 2. )… … Usage of the words and phrases in modern English
marketing */*/*/ — UK [ˈmɑː(r)kɪtɪŋ] / US [ˈmɑrkətɪŋ] noun [uncountable] 1) the ways in which a company encourages people to buy its products by deciding on price, type of customer, and advertising policy the firm s new director of marketing a marketing campaign 2) … English dictionary
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Director comercial — Saltar a navegación, búsqueda En una empresa, el Director Comercial es el máximo responsable del departamento comercial. En dependencia directa del Director General de la compañía el Director Comercial es responsable del cumplimiento de los… … Wikipedia Español
Director of football — is a term describing a senior management figure at a football club, most commonly used in Europe. The exact nature of the role is often unclear and extremely variable and causes much debate in the sports media. The term is almost exclusively used … Wikipedia
Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… … Wikipedia
Marketing Nutrition — Marketing help: Soy, Functional Foods, Biotechnology, and Obesity … Wikipedia