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21 ostensible demarketing
Универсальный англо-русский словарь > ostensible demarketing
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22 selective demarketing
1) Экономика: меры по снижению спроса у определённых групп покупателей -
23 general demarketing
Англо-русский словарь по экономике и финансам > general demarketing
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24 ostensible demarketing
показные меры по снижению спроса (как способ фактического повышения его)Англо-русский словарь по экономике и финансам > ostensible demarketing
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25 selective demarketing
Англо-русский словарь по экономике и финансам > selective demarketing
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26 general demarketing
English-russian dctionary of diplomacy > general demarketing
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27 ostensible demarketing
показные меры по снижению спроса (как способ фактического повышения его)English-russian dctionary of diplomacy > ostensible demarketing
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28 демаркетинг
Большой англо-русский и русско-английский словарь > демаркетинг
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29 countermarketing
сущ.тж. counter-marketing марк. контрмаркетинг, противодействующий маркетинг (деятельность по снижению спроса на товар или услугу, которая может оказать отрицательное влияние на саму продукцию. Задача противодействующего маркетинга состоит в том, чтобы убедить людей отказаться от потребления вредных продуктов. Инструментами противодействующего маркетинга являются: повышение цен, ограничения доступности вредных продуктов и дискредитирующая информация.)See:* * * -
30 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании
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См. также в других словарях:
demarketing — de‧mar‧ket‧ing [ˌdiːˈmɑːktɪŋ ǁ ɑːr ] noun [uncountable] MARKETING when actions are taken to reduce the amount of demand for a product, for example because it is dangerous: • the demarketing of cigarettes * * * demarketing UK US /ˌdiːˈmɑːkɪtɪŋ/… … Financial and business terms
Demarketing — [ demɑːkətɪȖ, englisch] das, , Reduktionsmarketing, Bezeichnung für Marketingaktivitäten, die dazu dienen, die Nachfrage nach bestimmten Gütern zu verringern, um z. B. als schädlich erachtete Verhaltensweisen zu verändern (z. B. Alkoholgenuss,… … Universal-Lexikon
demarketing — (izg. dimàrketing) m DEFINICIJA term. primjena marketinških strategija i znanja na smanjivanje potražnje za određenim vrijednostima (idejama, ljudima, robom, institucijama); tako se uklanja potražnja koja ne odgovara interesima poduzeća,… … Hrvatski jezični portal
Demarketing — Unter Demarketing (auch: Reduktionsmarketing, Kundenausgrenzung oder Exit Management) versteht man das gezielte Beenden oder Nicht Aufnehmen einer Kundenbeziehung zwischen einem Unternehmen und einem Kunden. Demarketing Aktivitäten können zum… … Deutsch Wikipedia
demarketing — noun Marketing where the goal is reducing the demand for goods or services. The just say no advertising campaign was mostly ineffective demarketing of illegal drugs. Syn: negative advertising … Wiktionary
demarketing — /di: mɑ:kɪtɪŋ/ noun the act of attempting to reduce the demand for a product ● Demarketing was the keynote in the industry when rationing was introduced … Marketing dictionary in english
demarketing — /dee mahr ki ting/, n. advertising that urges the public to limit the consumption of a product, as at a time of shortage. [1970 75; DE + MARKETING] * * * … Universalium
Demarketing — Reduktionsmarketing; Sonderform des ⇡ Social Marketing, das darauf abzielt, die ⇡ Nachfrage nach einem (z.B. umwelt oder gesundheitsschädlichen) Produkt zu verringern, v.a. durch kommunikationspolitische Maßnahmen. Preispolitisch kann ⇡… … Lexikon der Economics
Demarketing — De|mar|ke|ting das; <zu ↑de... u. ↑Marketing> Bez. für Marketingaktivitäten, die die Nachfragen nach bestimmten Gütern verringern soll … Das große Fremdwörterbuch
demarketing — The process of discouraging consumers from either buying or consuming a particular product, such as cigarettes. It may also be used if a product is found to be faulty and the producers do not wish to risk their reputation by continuing to sell it … Big dictionary of business and management
demarketing — de·marketing … English syllables