-
21 Sales and Marketing Practice
прогр.марк. "Практика продаж и маркетинга" (четыре исследовательские и консультационные программы для директоров по маркетингу и по продажам, направленные на выявление текущих проблем и повышения эффективности данных областей управления компанией; работает с компаниями по всему миру, охватывает потребительский и промышленный маркетинг; основана в 1997 г. вместе с основанием Совета по управлению продажами)See:Англо-русский экономический словарь > Sales and Marketing Practice
-
22 корпоративный маркетинг
Advertising: corporate marketingУниверсальный русско-английский словарь > корпоративный маркетинг
-
23 маркетинг корпораций
Advertising: corporate marketingУниверсальный русско-английский словарь > маркетинг корпораций
-
24 символика маркетинг-партнера
символика маркетинг-партнера
Корпоративные символы, логотипы, товарные знаки и знаки обслуживания маркетинг-партнера ОКОИ.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner's marks
Corporate symbols, logos, trademarks and service of the OCOG marketing partner.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > символика маркетинг-партнера
-
25 mercado
m.1 market.mercado de abastos wholesale food marketmercado alcista o al alza (stock exchange) bull marketmercado bajista o a la baja (stock exchange) bear marketmercado bursátil stock marketel mercado Común Common Marketmercado de divisas currency marketmercado exterior foreign marketmercado financiero financial marketmercado inmobiliario housing o property marketmercado interbancario interbank marketmercado interior domestic marketmercado laboral labor marketmercado libre free marketmercado monetario money marketmercado negro black marketmercado de trabajo job marketmercado único single marketmercado Único Europeo European Single Market2 marketplace, mart, market, market place.3 market town.past part.past participle of spanish verb: mercar.* * *1 market\mercado bursátil stock marketMercado Común Common Marketmercado de abastos wholesale food marketmercado de trabajo job marketmercado de valores stock marketmercado negro black market* * *noun m.1) market2) fair* * *SM marketmercado de divisas — currency market, foreign exchange market
mercado de trabajo — labour o (EEUU) labor market
mercado exterior — foreign market, overseas market
mercado laboral — labour o (EEUU) labor market
mercado libre — free market (de in)
mercado persa — Cono Sur cut-price store
* * *1) ( plaza) marketir al mercado or (Col, Méx) hacer el mercado — to go to market
2) (Com, Econ, Fin) marketel mercado nacional/extranjero — the domestic/overseas market
un mercado alcista/bajista — a rising/falling market
•* * *= market, marketplace [market place], niche, target market, consumer market, market area.Ex. They have some very distinct advantages over more usual indexing techniques, and these are likely to assure citation indexes a place in the information market.Ex. These new course programmes will add on desirable new skills to those they already possess to fit them for employment in the information market place.Ex. This article describes the development and products of the company Farallon Computing which found a niche and expanded it to include a number of applications and products that people need.Ex. The number of copies are fixed in advance on the basis of a known target market, and are distributed by the sales network.Ex. Pornography will be a key factor in the sustained growth of the consumer market for CD-ROM databases.Ex. This is the result of a large company's process of business diversification based on the use of new technologies and the extension of its market area into Europe.----* abrir el mercado = open up + market.* abrir nuevos mercados = branch out (into), branch into.* acaparar el mercado = dominate + the scene, corner + the market.* amañar el mercado = rig + the market.* analista de mercado = business researcher.* aprovecharse del mercado = skim + the market.* base de datos dirigida a un mercado específico = niche database.* con salida al mercado = due out.* crear un mercado para = produce + a market for.* cuota de mercado = market share, mindshare.* demanda de mercado = market demand.* de mercado = marketing.* de venta en el mercado = commercially available.* división del mercado por grupos de consumidores = market segmentation.* economía de mercado = market economy, market economics.* especializado en un mercado concreto = niche.* estudio de mercado = market survey, market research, marketing audit, consumer research.* investigación de mercado = market research, consumer research.* investigador de mercado = market researcher, market research worker.* lanzar al mercado = ship.* lanzarse al mercado = hit + the streets.* liberalizar el mercado = deregulate + market, liberalise + market.* libre mercado = free market.* líder del mercado = market leader.* lugar en el mercado de venta = market niche.* madurez del mercado = market maturity.* manipular el mercado = rig + the market.* mercado al aire libre = street market, open-air market.* mercado bibliotecario, el = library market, the.* mercado bursátil = stock exchange, stock market, share market.* mercado comercial = commercial market.* Mercado Común, el = Common Market, the.* mercado corporativo = corporate market.* mercado de abastos = public market.* mercado de capitales = financial market, capital market.* mercado de la educación = education market, educational market.* mercado de la empresa = corporate market.* mercado de la información = information market place, information market.* mercado de la propiedad = property market.* mercado de las microformas, el = microform market, the.* mercado del libro, el = book market, the.* mercado del turismo = tourist market.* mercado de masas = consumer market.* mercado de masas, el = mass market, the.* mercado de materias primas, el = commodity market, the.* mercado de suministro de documentos = document supply market.* mercado de telefonía móvil = mobile telephone market.* mercado de trabajo = labour market, job market.* mercado de trabajo, el = employment market, the.* mercado de valores = stock market, share market, securities market.* mercado doméstico = domestic market.* mercado editorial = book trade [booktrade].* mercado educativo = education market, educational market.* mercado empresarial = corporate market.* mercado específico = niche market.* mercado financiero = financial market, financial exchange.* mercado inmobiliario = property market.* mercado inmobiliario de alquiler = rented housing market.* mercado inmobiliario, el = housing market, the.* mercado internacional = international trade, international market.* mercado interno = internal market.* mercado laboral = labour market, job market.* mercado laboral, el = employment market, the.* mercado libre = free market, open market, free-for-all.* mercado mundial = global market, world market.* mercado naciente = emerging market.* mercado nacional = home market, domestic market.* mercado negro = black market.* mercado público = public market.* mercado tradicional = traditional market.* mercado turístico = tourist market.* mercado único = single market.* Mercado Unico Europeo = Single European Market.* monopolizar el mercado = corner + the market.* orientado hacia el mercado = market-orientated [market orientated], market-oriented [market oriented].* para todo el mercado = industry-wide.* penetración de mercado = market penetration.* plaza del mercado = market square.* población con mercado ambulante = market town, market centre.* regido por el mercado = market led [market-led], market-driven.* regulador del mercado = market regulator.* retirar del mercado = withdraw from + sale, take off + the market.* sacar acciones al mercado = go + public.* sacar al mercado = bring to + market.* saturación del mercado = market saturation.* segmento de mercado = market segment.* sistema de mercado = market system.* técnica de mercado = merchandising technique.* * *1) ( plaza) marketir al mercado or (Col, Méx) hacer el mercado — to go to market
2) (Com, Econ, Fin) marketel mercado nacional/extranjero — the domestic/overseas market
un mercado alcista/bajista — a rising/falling market
•* * *= market, marketplace [market place], niche, target market, consumer market, market area.Ex: They have some very distinct advantages over more usual indexing techniques, and these are likely to assure citation indexes a place in the information market.
Ex: These new course programmes will add on desirable new skills to those they already possess to fit them for employment in the information market place.Ex: This article describes the development and products of the company Farallon Computing which found a niche and expanded it to include a number of applications and products that people need.Ex: The number of copies are fixed in advance on the basis of a known target market, and are distributed by the sales network.Ex: Pornography will be a key factor in the sustained growth of the consumer market for CD-ROM databases.Ex: This is the result of a large company's process of business diversification based on the use of new technologies and the extension of its market area into Europe.* abrir el mercado = open up + market.* abrir nuevos mercados = branch out (into), branch into.* acaparar el mercado = dominate + the scene, corner + the market.* amañar el mercado = rig + the market.* analista de mercado = business researcher.* aprovecharse del mercado = skim + the market.* base de datos dirigida a un mercado específico = niche database.* con salida al mercado = due out.* crear un mercado para = produce + a market for.* cuota de mercado = market share, mindshare.* demanda de mercado = market demand.* de mercado = marketing.* de venta en el mercado = commercially available.* división del mercado por grupos de consumidores = market segmentation.* economía de mercado = market economy, market economics.* especializado en un mercado concreto = niche.* estudio de mercado = market survey, market research, marketing audit, consumer research.* investigación de mercado = market research, consumer research.* investigador de mercado = market researcher, market research worker.* lanzar al mercado = ship.* lanzarse al mercado = hit + the streets.* liberalizar el mercado = deregulate + market, liberalise + market.* libre mercado = free market.* líder del mercado = market leader.* lugar en el mercado de venta = market niche.* madurez del mercado = market maturity.* manipular el mercado = rig + the market.* mercado al aire libre = street market, open-air market.* mercado bibliotecario, el = library market, the.* mercado bursátil = stock exchange, stock market, share market.* mercado comercial = commercial market.* Mercado Común, el = Common Market, the.* mercado corporativo = corporate market.* mercado de abastos = public market.* mercado de capitales = financial market, capital market.* mercado de la educación = education market, educational market.* mercado de la empresa = corporate market.* mercado de la información = information market place, information market.* mercado de la propiedad = property market.* mercado de las microformas, el = microform market, the.* mercado del libro, el = book market, the.* mercado del turismo = tourist market.* mercado de masas = consumer market.* mercado de masas, el = mass market, the.* mercado de materias primas, el = commodity market, the.* mercado de suministro de documentos = document supply market.* mercado de telefonía móvil = mobile telephone market.* mercado de trabajo = labour market, job market.* mercado de trabajo, el = employment market, the.* mercado de valores = stock market, share market, securities market.* mercado doméstico = domestic market.* mercado editorial = book trade [booktrade].* mercado educativo = education market, educational market.* mercado empresarial = corporate market.* mercado específico = niche market.* mercado financiero = financial market, financial exchange.* mercado inmobiliario = property market.* mercado inmobiliario de alquiler = rented housing market.* mercado inmobiliario, el = housing market, the.* mercado internacional = international trade, international market.* mercado interno = internal market.* mercado laboral = labour market, job market.* mercado laboral, el = employment market, the.* mercado libre = free market, open market, free-for-all.* mercado mundial = global market, world market.* mercado naciente = emerging market.* mercado nacional = home market, domestic market.* mercado negro = black market.* mercado público = public market.* mercado tradicional = traditional market.* mercado turístico = tourist market.* mercado único = single market.* Mercado Unico Europeo = Single European Market.* monopolizar el mercado = corner + the market.* orientado hacia el mercado = market-orientated [market orientated], market-oriented [market oriented].* para todo el mercado = industry-wide.* penetración de mercado = market penetration.* plaza del mercado = market square.* población con mercado ambulante = market town, market centre.* regido por el mercado = market led [market-led], market-driven.* regulador del mercado = market regulator.* retirar del mercado = withdraw from + sale, take off + the market.* sacar acciones al mercado = go + public.* sacar al mercado = bring to + market.* saturación del mercado = market saturation.* segmento de mercado = market segment.* sistema de mercado = market system.* técnica de mercado = merchandising technique.* * *A (plaza) marketir al mercadoor (Col, Méx) hacer el mercado to go to marketdía de mercado market dayCompuestos:market ( selling fresh food)( Méx) flea marketflea market(CS) bazaar, street marketempresa líder en el mercado market leaderel mercado del petróleo the oil marketinundan el mercado con sus productos they are flooding o swamping the market with their productsel mercado nacional the domestic marketel nuevo modelo ya salió al mercado the new model is available o on sale now, the new model is now on the marketno hay mercado para ese producto there's no market for that productun mercado alcista a rising o bull marketun mercado bajista a falling o bear marketCompuestos:foreign exchange market( Hist): el Mercado Común the Common Marketcapital marketmoney marketforeign exchange marketfutures marketcommodities marketlabor* marketstock marketemerging marketniche marketaftermarket, after-hours marketlabor* marketmoney marketworld marketblack marketniche marketsecondary marketsingle (European) marketvertical market* * *
Del verbo mercar: ( conjugate mercar)
mercado es:
el participio
mercado sustantivo masculino
market;
ir al mercado or (Col, Méx) hacer el mercado to go to market;
mercado de (las) pulgas flea market;
mercado persa (CS) bazaar, street market;
el mercado del petróleo the oil market;
salir al mercado to come onto the market;
el Mmercado Común the Common Market;
mercado de divisas foreign exchange market;
mercado de trabajo job market;
mercado negro black market;
mercado paralelo parallel market
mercado sustantivo masculino market
mercado de trabajo, labour market
mercado nacional/negro, domestic/black market
' mercado' also found in these entries:
Spanish:
abasto
- abierta
- abierto
- abrir
- CNMV
- duda
- economía
- estudio
- hormiguear
- nacional
- negra
- negro
- plaza
- prospección
- rastro
- segmento
- tejemaneje
- tendencia
- alcista
- artesanía
- barato
- barrio
- bazar
- conquistar
- estudiar
- feria
- hueco
- libre
- lonja
- marchante
- mundial
- municipal
- parada
- pasar
- puesto
- regir
- salir
- único
- vendedor
- vuelco
English:
AMEX
- arm's length
- bazaar
- bottom
- bullish
- buoyancy
- buoyant
- come out
- commodity
- consumer research
- corner
- depress
- depressed
- dump
- economy
- equip
- future
- LIBOR
- market
- market demand
- market forces
- market price
- market research
- market share
- market stall
- marketplace
- money market
- niche
- open
- open up
- out
- outlet
- penetrate
- recall
- slack
- stall
- stand
- tap
- target market
- withdraw
- black
- bring
- common
- field
- flea
- flood
- inroads
- muscle
- release
- shopping
* * *mercado nm1. [lugar] marketRP mercado de abasto wholesale market;mercado de abastos wholesale market;mercado al aire libre open-air market;mercado de alimentación food market;mercado de ganado cattle market;mercado mayorista wholesale market;Chile mercado persa flea market; RP Famser un mercado persa to be a mess;Méx mercado sobre ruedas street marketmercado al alza bull market;mercado a la baja bear market;mercado bajista bear market;mercado bursátil stock market;mercado de cambios currency market, foreign exchange market;mercado de capitales capital market;mercado común Common Market;Mercado Común Centroamericano Central Amercan Common Market, = Central American economic community formed by Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua;Antes Mercado Común Europeo European Common Market;Mercado Común del Sur MERCOSUR, = South American economic community consisting of Argentina, Brazil, Paraguay and Uruguay;mercado continuo continuous market;mercado de divisas currency market, foreign exchange market;mercado exterior foreign market;mercados financieros financial markets;mercado de futuros futures market;mercado global global marketplace;mercado inmobiliario housing market, property market;mercado interbancario interbank market;mercado interior domestic market;mercado laboral labour market;mercado libre free market;mercado de materias primas commodity market;mercado monetario money market;mercado mundial global marketplace;mercado nacional domestic market;mercado negro black market;Am mercado paralelo parallel market;mercado de trabajo labour o job market;UE mercado único single market;mercado de valores securities market* * *m market;abrir nuevos mercados open up new markets* * *mercado nm: marketmercado de trabajo: ormercado laboral: labor marketmercado de valores: ormercado bursátil: stock market* * *mercado n market -
26 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
27 Markt
Markt m 1. V&M market, marketplace; 2. WIWI market • am Markt vorbei produzieren GEN, V&M fail to fill the needs of the market • auf dem Markt GRUND on the market • auf dem Markt Fuß fassen GEN, V&M get a toehold in the market, get a foothold in the market • auf den Markt bringen 1. BANK market; 2. BÖRSE bring out (Emission); 3. GEN commercialize • auf den Markt kommen 1. WIWI enter the market; 2. V&M come onto the market • auf einen Markt vorstoßen GEN break into a market • bei dünnen Märkten BANK on thin markets • den Markt dem Wettbewerb öffnen V&M open the market up to competition • den Markt erschließen für BÖRSE tap the market for • den Markt fest im Griff haben V&M, WIWI have a stranglehold on the market • den Markt räumen V&M clear the market • der Markt hat einen Tiefstand erreicht WIWI the bottom has dropped out of the market • einen Markt beherrschen FIN control a market • einen Markt erobern V&M penetrate a market • einen Markt erproben V&M, WIWI probe a market • einen Markt schaffen 1. BÖRSE provide a market, provide the base for sth; 2. V&M create a market • einen Markt suchen BÖRSE seek a market • für den exklusiven Markt V&M up-market (Produkt, Werbung) • in einen Markt eindringen 1. GEN break into a market; 2. V&M, WIWI penetrate a market • in jmds. Markt eindringen GEN make inroads into sb’s market • vom Markt nehmen GEN, V&M take off the market • vom Markt verdrängen WIWI shunt to the sideline, crowd out of the market* * *m 1. <V&M> market, marketplace; 2. <Vw> market ■ am Markt vorbei produzieren <Geschäft, V&M> fail to fill the needs of the market ■ auf dem Markt < Grund> on the market ■ auf dem Markt Fuß fassen <Geschäft, V&M> get a toehold in the market, get a foothold in the market ■ auf den Markt bringen 1. < Bank> market; 2. < Börse> Emission bring out; 3. < Geschäft> commercialize ■ auf den Markt kommen 1. <Vw> enter the market; 2. <V&M> come onto the market ■ auf einen Markt vorstoßen < Geschäft> break into a market ■ bei dünnen Märkten < Bank> on thin markets ■ den Markt dem Wettbewerb öffnen <V&M> open the market up to competition ■ den Markt erschließen für < Börse> tap the market for ■ den Markt fest im Griff haben <V&M, Vw> have a stranglehold on the market ■ der Markt hat einen Tiefstand erreicht <Vw> the bottom has dropped out of the market ■ einen Markt beherrschen < Finanz> control a market ■ einen Markt erobern <V&M> penetrate a market ■ einen Markt erproben <V&M, Vw> probe a market ■ einen Markt schaffen 1. < Börse> provide a market, provide the base for sth; 2. <V&M> create a market ■ einen Markt suchen < Börse> seek a market ■ für den exklusiven Markt <V&M> Produkt, Werbung up-market ■ in einen Markt eindringen 1. < Geschäft> break into a market; 2. <V&M, Vw> penetrate a market ■ in jmds. Markt eindringen < Geschäft> make inroads into sb's market ■ vom Markt nehmen <Geschäft, V&M> take off the market ■ vom Markt verdrängen <Vw> shunt to the sideline, crowd out of the market* * *Markt
market, marketing area, (Absatz) outlet, market, (Börse) stock exchange (market), (Geschäft) bargain, business, sale, (Handelsplatz) emporium, mart, trading center (US) (centre, Br.), (Marktplatz) market place (square), (Messe) fair;
• auf dem Markt in the market;
• günstig auf dem Markt zu haben in season;
• nicht auf dem Markt out of season;
• aus dem Markt vertrieben knocked out of the market;
• nicht für den Markt bestimmt captive (US);
• im Freien abgehaltener Markt open-air market;
• abgeschwächter Markt sagging market, market off (US);
• anziehender Markt moving-up market;
• aufnahmebereiter Markt receptive market;
• aufnahmefähiger Markt broad (ready) market;
• beschränkt aufnahmefähiger Markt limited market;
• nicht mehr aufnahmefähiger Markt long market (US);
• wegen spekulativer Ankäufe nicht mehr aufnahmefähiger Markt overbought market (US);
• bei fallenden Kursen nicht mehr aufnahmefähiger Markt oversold market (US);
• nicht sehr aufnahmefähiger Markt soft market;
• steigende Tendenz aufweisender Markt buoyant market;
• ausgeglichener Markt balanced market;
• ausländischer Markt foreign market;
• außerbörslicher Markt unofficial market, market in unlisted securities (US);
• schlecht befahrener Markt scanty market;
• vom Käufer beherrschter Markt buyer=s market;
• nicht genügend belieferter Markt understocked (poor) market;
• benachbarter Markt neighbo(u)ring market;
• gut beschickter Markt market well stocked with goods;
• aus potenten Käufern bestehender Markt upscale market;
• von wenigen Anbietern bestimmter Markt oligopolistic market;
• schlecht bestückter Markt poor market;
• bewirtschafteter Markt controlled market;
• effektiver Markt present market;
• einheimischer Markt home (domestic) market;
• enger Markt narrow market;
• fester Markt steady market;
• sehr fester Markt buoyant market;
• flauer Markt flat (dull, dead, slack, draggy) market;
• freier Markt competitive market;
• gut funktionierender Markt healthy market;
• äußerst gedrückter Markt demoralized market;
• infolge nachlassender Nachfrage gedrückter Markt heavy market;
• Gemeinsamer Markt Common Market;
• gesättigter Markt saturated market;
• durch Einfuhrzölle geschützter Markt sheltered market;
• gestützter Markt pegged market;
• grauer Markt gray market (US);
• haussierender Markt bull market;
• heimischer (inländischer) Markt home (domestic) market;
• heterogener Markt imperfect market;
• homogener Markt perfect market;
• jungfräulicher Markt virgin market;
• konkurrenzfähiger Markt competitive marketplace;
• konkurrenzloser Markt uncontested market;
• lebhafter Markt active (brisk, cheerful, lively) market;
• leerer Markt no stock available;
• gedrückt liegender Markt depressed market;
• lustloser Markt (Börse) inactive (featureless, flat, narrow, dull) market, quiet trading;
• uneinheitlicher und lustloser Markt sick market (US);
• maßgeblicher Markt (Kartellrecht) relevant market (US);
• monopolisierter Markt captive market;
• nachgebender Markt sagging market;
• neuer Markt emerging market;
• offener Markt open (free, outside, US) market, market overt (Br.);
• öffentlicher Markt public market;
• potenzieller Markt potential market;
• preisaggressiver Markt price-sensitive market;
• regionaler Markt regional market;
• rückläufiger Markt sagging (receding, down) market;
• ruhiger Markt (Börse) quiet trading;
• schwacher Markt weak (poor) market;
• auf umfangreiche Glattstellungen hin schwacher Markt liquidating market (US);
• schwankender Markt fluctuating market;
• schwarzer Markt black market;
• stagnierender Markt stagnant (dull, languishing, trading, US) market;
• tatsächlicher Markt actual market;
• teurer Markt high-priced market;
• tonangebender Markt standard market;
• infolge von Baissevekäufen überlasteter Markt oversold account (Br.);
• übersättigter (mit Waren überschwemmter) Markt glutted (overstocked) market;
• überseeischer Markt overseas market;
• umfangreicher Markt broad market;
• unbearbeiteter Markt virgin market;
• uneinheitlicher Markt spotty market;
• unerschlossener Markt untapped (virgin) market;
• viel versprechender Markt promising market;
• verstohlener Markt backdoor market;
• vollkommener Markt perfect market;
• wettbewerbsbetonter Markt competitive marketplace;
• widerstandsfähiger Markt resistant market;
• jederzeit zugänglicher Markt freedom of entry into the market;
• zukunftsträchtiger Markt highly-promising market;
• zurückfallender Markt unsteady market;
• Markt für Anlagewerte investment market;
• Markt industrieller Arbeitskräfte industrial labo(u)r market;
• Markt der Auslandswerte foreign market;
• Markt für Automobilwerte the motor group;
• Markt für Bauerwartungsland development land market;
• Markt für Bauwerke market for construction;
• Markt für Bezugsrechte rights market (US);
• Markt für landwirtschaftliche Erzeugnisse agricultural (farm) market;
• Markt für qualifizierte Erzeugnisse top end of the market;
• Markt für Festverzinsliche fixed-rate market;
• Markt für Fischprodukte fish market;
• Markt für verbilligte Flüge cheap-fare market;
• Markt für Flugzeugwerte aviation market;
• Markt für Frischprodukte fresh market;
• Markt für tägliches Geld call-money market;
• Markt für langfristige Gelder market for long-term funds;
• Markt für Gelegenheitsarbeiter statute fair;
• Markt der Europäischen Gemeinschaft Community Market;
• Markt für Industrieanleihen corporate bond market (US);
• Markt für Industriewerte industrial market;
• Markt für Investitionspapiere financial market;
• Markt für Kolonialwerte colonial market;
• Markt für Kommunalanleihen local authority market (Br.);
• Markt für Kommunalpapiere municipal (bond) market;
• Markt für steuerfreie Kommunalwerte tax-exempt municipal market;
• Markt für wechselkursungebundene Kommunalwerte market in floating-rate local authority securities;
• Markt für Kupferwerte copper market;
• Markt mit spekulativ beeinflussten Kursen rigged market;
• Markt mit steigendem Kursniveau advancing market;
• Markt für Montanwerte mining market;
• Markt für Neuemissionen new issue market;
• Markt zweiter Ordnung secondary market;
• Markt für international gehandelte Papiere international market;
• Markt für kurzfristige Papiere short end of the market;
• Markt für Pfandbriefwerte bond markt;
• Markt für Qualitätserzeugnisse quality market;
• Markt für gewerblich genutzte Satelliten commercial satellite market;
• Markt für industrielle Schuldverschreibungen corporate bond market (US);
• Markt der Spitzentechnologie high-tech market;
• Markt für Staatsanleihen (Staatspapiere) consols market (Br.);
• Markt für Tagesgeld overnight market, call-money market (Br.);
• Markt für Termingeschäfte market for futures delivery (in futures) (US);
• Markt für Umweltgestaltung environmental market;
• Markt für Verbrauchsgüter consumer market;
• Markt mit großem Warenangebot easy market;
• Markt für festverzinsliche Werte (Wertpapiere) market for fixed-interest bearing securities, bond market (US);
• Markt für nicht notierte Werte (Wertpapiere) off-board (over-the-counter) market (US);
• Markt der ausländischen Wertpapiere (Werte) foreign-stock exchange (London);
• Markt für international gehandelte Wertpapiere international market;
• Markt für mündelsichere Wertpapiere gilt[-edged] market (Br.);
• Markt für verschiedene Wertpapiere miscellaneous market;
• Markt mit starkem Wettbewerb very competitive market;
• Markt abhalten to hold a market;
• Markt abschöpfen to skim the market;
• Markt abtasten to sound the market;
• Markt mit kleinen Börsenumsätzen abtasten to make a little deal in stocks as a feeler;
• auf dem gesamteuropäischen Markt agieren to operate on a Pan-European market;
• Markt aufkaufen to corner the market;
• Markt aufspalten (aufteilen) to apportion (divide, allocate) the market;
• Markt durch Spekulationsmanöver ausplündern to milk the market;
• Markt beeinflussen to affect the market, to manipulate (rig) the market (stock exchange), to have an effect on the market;
• Markt durch Konzertzeichnungen beeinflussen to stag the market;
• Markt durch Zurückhaltung beeinflussen to wait out the market (sl.);
• Markt beherrschen to hold (command, control, dominate) the market;
• Markt der Zukunft beherrschen to dominate the market of the future;
• dem gemeinsamen Markt beitreten to join the Common Market;
• Markt beleben to stimulate the market;
• Markt beliefern to supply a market;
• Markt beruhigen to calm the market;
• Markt beschicken to [send goods onto the] market, to place on the market;
• Markt beurteilen to gauge the market;
• auf den Markt bringen to put (place, launch) on (introduce into) the market, to offer for sale, to bring out, to market (US);
• Aktienpaket auf den Markt bringen to market one=s block of shares;
• Anleihe auf den Markt bringen to float (issue) a loan;
• neue Artikel auf den Markt bringen to sell a new line in the market;
• in großen Mengen auf den Markt bringen to mass-market;
• wieder auf den Markt bringen to relaunch;
• aus dem Markt drängen to oust from the market, to put out of business;
• Markt drücken to depress the market, to bring down prices;
• in einen Markt eindringen to attack a market;
• sich am Markt einrichten to establish on the market;
• Markt entlasten to relieve the market;
• Markt erdrücken to overhang the market;
• ganzen (gesamten) Markt erfassen to blanket the entire market;
• Markt erobern to conquer (win) a market;
• Markt spielend erobern to romp into a market;
• Markt erschließen to tap (build up) a market;
• neuen Markt erschließen to open up a new market;
• Markt erweitern to extend a market;
• im freien Markt erzielen to earn in the open market;
• aufnahmefähigen Markt finden to meet with a ready (speedy) market;
• Markt forcieren to force the market;
• dem Markt Auftrieb geben to give a fillip to the market;
• Interesse an einem Markt gewinnen to be attracted to a market;
• aus dem Markt herausbekommen to come out [of the market], to be released;
• um einen Markt kämpfen to skirmish over a market;
• mit einem unausgeglichenen Markt kämpfen to face an imbalanced market;
• auf dem offenen Markt kaufen to purchase in the open market;
• Markt kennen to understand the market;
• auf den Markt kommen to come out [into the market], to be released;
• Markt kontrollieren to regulate the market;
• Markt manipulieren to manipulate the market;
• Markt monopolisieren to engross (monopolize) the market;
• aus dem Markt nehmen to take off the market;
• Markt sättigen to saturate the market;
• auf dem Markt sein to be at the market;
• auf dem Markt führend sein to be leading in its line of business;
• am gemeinsamen Markt positioniert sein to be positioned on the common market;
• auf dem Markt vertreten sein to be found on the market;
• Markt spalten to disrupt a market;
• Markt stützen to rescue the market;
• auf einem Markt in Erscheinung treten to tap the market;
• Markt überschwemmen to overstock (glut, congest, flood, swamp) the market;
• Markt mit Aktien überschwemmen to unload stocks on[to] the market;
• sein Aktienpaket auf dem Markt unterbringen to market one=s block of shares;
• Dividendenwerte auf dem Markt unterbringen to market equity securities;
• vom Markt verdrängen to oust from the market;
• Konkurrenz aus dem Markt verdrängen to drive competitors out of the market, to put competitors out of business;
• auf dem Markt verkaufen to market;
• am offenen Markt verkaufen to sell in the open market;
• auf dem Markt verkloppen to flog on the market;
• Markt mit Waren versehen (versorgen) to supply the market;
• Markt versteifen to glue up the market;
• vom Markt vertreiben to force out of the market;
• auf den Markt werfen to throw onto the market;
• Waren auf den Markt werfen (Effekten) to unload;
• Waren im Ausland billig auf den Markt werfen to dump goods on a foreign market;
• Markt wiedergewinnen to regain (win back) the market;
• aus dem Markt ziehen to take off the market;
• verlorenen Markt zurückerobern to recover a market;
• auf dem Markt zusammenströmen to gather in crowds on the market place;
• der Markt ist praktisch tot there is nothing doing;
• Marktabgaben market dues;
• Markt abrede, Marktabsprache marketing arrangement (agreement);
• Markt absatz sale;
• Marktabschwächung weakening of the market;
• Marktakteur market practitioner;
• Marktanalyse analysis of the market, marketing analysis (research, inquiry, survey), commercial survey, market[ing] inquiry;
• Marktanalyse vornehmen to analyse (Br.) (analyze, US) the market;
• Marktanforderungen market requirements;
• Markt angebot market supply;
• Marktanlagen investment in securities;
• Marktanpassungszeit (Börse) time lag;
• Marktanspannung tightening of the market.
überfüllen, Markt
to glut (overstock) the market.
überhäufen, Markt
to overstock (glut) the market.
übersättigen, Markt
to glut (overstock) the market. -
28 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності -
29 Unternehmensanalyse
Unternehmensanalyse, vertriebs- und marktpolitische
marketing audit;
• spekulative Unternehmensanleihen Junk Bonds;
• unmittelbare Unternehmensaufgabe operating function;
• Unternehmensbeherrschung durch Holdinggesellschaften pyramiding;
• Unternehmensberater management counsel(l)or (consultant, adviser), consultant on business policy, brain truster (US), (Personalberater) executive recruiter (US);
• Unternehmensberaterverband Association of Executive Recruiting Consultants (US);
• Unternehmensberatung management consulting (consultancy), (Firma) management consulting firm, consulting organization, (Personalberatungsfirma) executive (US) (search) firm;
• Unternehmensberatungsgesellschaft management consulting firm (organization);
• Unternehmensbereich corporate sector, company division;
• Unternehmensbericht annual (directors’) report;
• Unternehmensbesteuerung corporate (business) taxation;
• Unternehmensbeteiligung firm’s participation;
• Unternehmensbewertung operations audit, management appraisal;
• Unternehmensbilanz corporate balance sheet, company statement;
• einheitliches Unternehmensbild corporate identity;
• Unternehmensdaten corporate data;
• Unternehmenserfolg corporate success (US);
• finanzielles Unternehmensergebnis cashflow;
• Unternehmensertrag veranschlagen to estimate the gains of an enterprise;
• geplanter Unternehmenserwerb acquisition planning;
• Unternehmensfinanzierung business (corporate) financing, corporate finance;
• Unternehmensform form (type) of enterprise;
• Unternehmensformen des Handelsrechts forms of business organization;
• Unternehmensforschung operations (US) (operational, Br.) research. -
30 vertriebs- und marktpolitische
Unternehmensanalyse, vertriebs- und marktpolitische
marketing audit;
• spekulative Unternehmensanleihen Junk Bonds;
• unmittelbare Unternehmensaufgabe operating function;
• Unternehmensbeherrschung durch Holdinggesellschaften pyramiding;
• Unternehmensberater management counsel(l)or (consultant, adviser), consultant on business policy, brain truster (US), (Personalberater) executive recruiter (US);
• Unternehmensberaterverband Association of Executive Recruiting Consultants (US);
• Unternehmensberatung management consulting (consultancy), (Firma) management consulting firm, consulting organization, (Personalberatungsfirma) executive (US) (search) firm;
• Unternehmensberatungsgesellschaft management consulting firm (organization);
• Unternehmensbereich corporate sector, company division;
• Unternehmensbericht annual (directors’) report;
• Unternehmensbesteuerung corporate (business) taxation;
• Unternehmensbeteiligung firm’s participation;
• Unternehmensbewertung operations audit, management appraisal;
• Unternehmensbilanz corporate balance sheet, company statement;
• einheitliches Unternehmensbild corporate identity;
• Unternehmensdaten corporate data;
• Unternehmenserfolg corporate success (US);
• finanzielles Unternehmensergebnis cashflow;
• Unternehmensertrag veranschlagen to estimate the gains of an enterprise;
• geplanter Unternehmenserwerb acquisition planning;
• Unternehmensfinanzierung business (corporate) financing, corporate finance;
• Unternehmensform form (type) of enterprise;
• Unternehmensformen des Handelsrechts forms of business organization;
• Unternehmensforschung operations (US) (operational, Br.) research.Business german-english dictionary > vertriebs- und marktpolitische
-
31 system
n1) система; комплекс2) система; порядок; классификация3) метод; способ
- accelerated cost recovery system
- accounting system
- actual cost system
- administrative system
- advanced system
- airline system
- appointment system
- assessment system
- automated control system
- automated management system
- automatic conveyor system
- automatic data processing system
- automatic transfer system
- banking system
- batch system
- bidding system
- bilateral clearing system
- bimetallic monetary system
- bonus system
- budgetary control system
- cash system
- centralized control system
- central record system
- chain store system
- checking system
- classification system
- clearing system
- clearing house interbank payment system
- closed system
- closed system of finance
- communication system
- computerised system
- computerised system of payments
- computerised interbank clearing system
- conference system
- constrained system
- constraint system
- container system
- contract system
- contractual vertical marketing system
- control system
- controlled system
- corporate vertical marketing system
- cost accounting system
- cost control system
- cost distribution system
- credit system
- crediting system
- credit scoring system
- credit transfer system
- cropping system
- currency system
- data system
- data acquisition system
- data collection system
- data interchange system
- data processing system
- data transmission system
- decentralized system
- decimal system
- deferred rebate system
- department incentive system
- deposit insurance system
- distribution system
- dual system
- dual-pay system
- dual price system
- dual standard cost system
- dynamic system
- economic system
- educational system
- electronic book-entry system
- electronic fund transfer system
- engineering system
- equilibrium system
- estimate cost system
- European monetary system
- evaluation system
- exchange system
- factory system
- farming system
- farm price system
- Federal Reserve System
- feedback system
- financial system
- fiscal system
- forecasting system
- free enterprise system
- generalized system of preferences
- giro system
- hauling system
- hire purchase system
- historical cost system
- household system
- import quota system
- imprest system
- industrial system
- inefficient tax system
- information system
- information retrieval system
- in-plant system
- inspection system
- integrated accounting system
- integrated record system
- Internet-based system
- inventory control system
- irrigation system
- job order cost system
- judicial system
- justice system
- land tenure system
- land-use system
- legal system
- licence system
- linear system
- lump system
- macroeconomic system
- management system
- management information system
- managerial system
- market system
- marketing system
- master system
- measuring system
- mechanical accounting system
- mercantile system
- metric system
- monetary system
- monitoring system
- multichannel system
- multicomputer system
- multidepot system
- multiitem system
- multilateral system of settlements
- multilevel system
- multiple system
- multiproduct inventory system
- multipurpose system
- multirobot system
- multistage system
- multiuser computer system
- national banking system
- normalized system
- office system
- one-crop system
- one-price system
- open price system
- operating system
- operational system
- order system
- ordering system
- par value system
- patent system
- pay system
- pay-as-you-earn system
- pay-as-you-go system
- payment system
- petty cash system
- piecework system
- planning system
- postal system
- post giro system
- power system
- premium system
- price system
- priority system
- private enterprise system
- process control system
- processing system
- production system
- product testing system
- programme system
- programme development system
- programming system
- protectionist system
- protective system
- public-address system
- quality system
- quality intelligence system
- quality rating system
- queueing system
- quota system
- railroad system
- railway system
- rating system
- rationing system
- real-time system
- recording system
- record keeping system
- reference system
- registration system
- relay system
- remote-control system
- reporting system
- retail trade system
- retrieval system
- risk-management system
- rotation system
- savings bank system
- scoring system
- search system
- selection system
- service system
- settlement system
- sewage system
- shared resource system
- shuttle system
- single system
- single-channel system
- social system
- stable system
- stand-alone system
- standard system
- standard cost system
- standby system
- state system
- static system
- stationary system
- storage system
- storekeeping system
- supply system
- sweating system
- tariff system
- tax system
- taxation system
- telecommunication system
- telephone system
- telephone answering system
- tender system
- tenure system
- testing system
- time-shared system
- timesharing system
- transfer system
- transmission system
- transport system
- transportation system
- trial system
- truck system
- two-shift system
- two-tier banking system
- two-tier gold system
- underwriting system
- uniform system of accounts
- universal time system
- unstable system
- value system
- vertical marketing system
- voucher system
- wage system
- wage labour system
- warehousing system
- waste disposal system
- waste handling system
- waste treatment system
- water system
- weighting system
- working system
- world system
- system of accounts
- system of administration
- system of bookkeeping
- system of classification
- system of control
- system of distribution
- system of information
- system of levies
- system of management
- system of marketing
- system of marking
- system of protective tariffs
- system of sales
- system of settlements
- system of tariffs
- system of taxation
- system of transportation
- system of units
- system of weights and measures
- bypass the banking system
- convert to a metric system
- design a system
- operate a system
- phase out the quota systemEnglish-russian dctionary of contemporary Economics > system
-
32 carisma
m.charisma.* * *1 charisma* * *SM charisma* * *masculino charisma* * *= glamour [glamor, -USA], charisma, panache.Ex. In many cases needs other than those of the user are driving the further introduction of the Internet into libraries, e. g. the glamour and marketing value of connectivity, and the egos of librarians = En muchos casos necesidades diferentes a las de los usuarios están fomentando aún más la introducción de Internet en las bibliotecas, por ej., el carisma y el valor comercial de la red y el ego del bibliotecario.Ex. Factors to be taken into consideration include: managerial style; attitude to personnel and customers; the importance of information technology; corporate culture; criteria for creativity; charisma; and the role of quality.Ex. It is a richly documented, smoothly narrated, and lavishly illustrated study by a historian who knows his stuff and tells it with panache.* * *masculino charisma* * *= glamour [glamor, -USA], charisma, panache.Ex: In many cases needs other than those of the user are driving the further introduction of the Internet into libraries, e. g. the glamour and marketing value of connectivity, and the egos of librarians = En muchos casos necesidades diferentes a las de los usuarios están fomentando aún más la introducción de Internet en las bibliotecas, por ej., el carisma y el valor comercial de la red y el ego del bibliotecario.
Ex: Factors to be taken into consideration include: managerial style; attitude to personnel and customers; the importance of information technology; corporate culture; criteria for creativity; charisma; and the role of quality.Ex: It is a richly documented, smoothly narrated, and lavishly illustrated study by a historian who knows his stuff and tells it with panache.* * *charismatener carisma to have charisma* * *
carisma sustantivo masculino
charisma
carisma sustantivo masculino charisma
' carisma' also found in these entries:
English:
charisma
* * *carisma nmcharisma;tener mucho carisma to have lots of charisma, to be very charismatic* * *m charisma* * *carisma nf: charisma -
33 ejecutivo
adj.executive.m.executive, exec, business executive, officer.* * *► adjetivo1 executive2 (rápido) prompt► nombre masculino,nombre femenino1 executive1 (gobierno) the government■ las propuestas del Ejecutivo han sido rechazadas por los sindicatos the Government's proposals have been rejected by the unions\poder ejecutivo the executive* * *(f. - ejecutiva)noun adj.* * *ejecutivo, -a1. ADJ1) [función, poder] executive2) (=urgente) [petición] pressing, insistent; [respuesta] prompt; [negocio] urgent, immediate2.SM (Pol) executive3.SM / F (Com) executiveejecutivo/a de cuentas — account executive
ejecutivo/a de ventas — sales executive
* * *I- va adjetivo <función/comisión> executiveII- va masculino, femenino1) (Adm, Com) executive2) ejecutivo masculino (Gob) executive* * *= executive, business executive, administrative, administrator, corporate executive, exec, executive.Nota: Nombre y adjetivo.Ex. The course had concentrated on executive decision making, with a side excursion into the study and findings of Henry Mintzberg as reported in his book, 'The Nature of Managerial Work'.Ex. The trustee was generally male, 'past his prime', white, Protestant, well educated, wealthy, a member of the social elite, and usually a member of a profession or a business executive.Ex. There is now the highest number of women in top administrative positions than there has been before: 54 women out of a total of 111 directorships.Ex. With continued acquiescence to budget-cutting administrators, tomorrow's libraries may be viewed as mere custodians and perhaps even superfluous to their institutions.Ex. There are millions of jokes about dumb blondes, but there is not so many jokes about cooperate executives.Ex. Although there is consensus on the priority of some strategies, execs from different departments don't see eye to eye on many others.Ex. The course had concentrated on executive decision making, with a side excursion into the study and findings of Henry Mintzberg as reported in his book, 'The Nature of Managerial Work'.----* búsqueda personalizada de ejecutivos = headhunting, executive search.* director ejecutivo = chief executive.* ejecutivo, el = Executive, the.* ejecutivo superior = top executive.* empresa de búsqueda personalizada de ejecutivos = headhunter.* poder ejecutivo = chief executive, executive arm, executive power.* poder ejecutivo, el = Executive, the.* resumen ejecutivo = executive summary.* secretario ejecutivo = executive secretary.* * *I- va adjetivo <función/comisión> executiveII- va masculino, femenino1) (Adm, Com) executive2) ejecutivo masculino (Gob) executive* * *el ejecutivo= Executive, theEx: Granting the Executive the power to torture people and jail them indefinitely, without meaningful judicial review, is like playing with fire.
= executive, business executive, administrative, administrator, corporate executive, exec, executive.Nota: Nombre y adjetivo.Ex: The course had concentrated on executive decision making, with a side excursion into the study and findings of Henry Mintzberg as reported in his book, 'The Nature of Managerial Work'.
Ex: The trustee was generally male, 'past his prime', white, Protestant, well educated, wealthy, a member of the social elite, and usually a member of a profession or a business executive.Ex: There is now the highest number of women in top administrative positions than there has been before: 54 women out of a total of 111 directorships.Ex: With continued acquiescence to budget-cutting administrators, tomorrow's libraries may be viewed as mere custodians and perhaps even superfluous to their institutions.Ex: There are millions of jokes about dumb blondes, but there is not so many jokes about cooperate executives.Ex: Although there is consensus on the priority of some strategies, execs from different departments don't see eye to eye on many others.Ex: The course had concentrated on executive decision making, with a side excursion into the study and findings of Henry Mintzberg as reported in his book, 'The Nature of Managerial Work'.* búsqueda personalizada de ejecutivos = headhunting, executive search.* director ejecutivo = chief executive.* ejecutivo, el = Executive, the.* ejecutivo superior = top executive.* empresa de búsqueda personalizada de ejecutivos = headhunter.* poder ejecutivo = chief executive, executive arm, executive power.* poder ejecutivo, el = Executive, the.* resumen ejecutivo = executive summary.* secretario ejecutivo = executive secretary.* * *masculine, feminineejecutivo de ventas sales executiveBel jefe del ejecutivo the head of the government o the executive* * *
ejecutivo 1◊ -va adjetivo ‹función/comisión› executive
■ sustantivo masculino, femenino (Bot, Com) executive
ejecutivo 2 sustantivo masculino (Gob) executive
ejecutivo,-a
I adjetivo executive
el consejo ejecutivo, the executive council
II sustantivo masculino executive
' ejecutivo' also found in these entries:
Spanish:
ejecutiva
- alto
English:
executive
- high-powered
- hotshot
- MD
- managing director
- take
* * *ejecutivo, -a♦ adjexecutive♦ nm,f[persona] executive;ejecutivo agresivo thrusting executive;un alto ejecutivo de la compañía a top executive of the companyejecutivo de cuentas account executive;ejecutivo de marketing marketing executive;ejecutivo de ventas sales executive♦ nmPolfuentes del ejecutivo government sources* * *I adj executive;el poder ejecutivo POL the executiveII m1 executive;alto ejecutivo top executive2:el Ejecutivo the government* * *ejecutivo, -va adj & n: executive* * *ejecutivo adj n executive -
34 manager
сущ.сокр. mgr1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)Syn:See:absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)Syn:See:data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)See:
* * *
менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;* * *руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке). . Словарь экономических терминов . -
35 ограничения для компаний-конкурентов
ограничения для компаний-конкурентов
В случае, если Оргкомитет «Сочи-2014» пожелает предоставить Олимпийские маркетинговые права компании-конкуренту, Оргкомитет «Сочи-2014» обязан прежде получить консультацию Всемирного партнера и убедить его в том, что предоставление таких прав любой компании-конкуренту не будет непосредственно препятствовать Олимпийским маркетинговым правам, предоставленным партнеру, и не снизит их ценность. Более того, в случае, если Оргкомитет «Сочи-2014» предоставит Олимпийские маркетинговые права какой-либо компании-конкуренту с согласия МОК, это не будет означать предоставления компании-конкуренту Олимпийских маркетинговых прав на рекламу или продвижение корпоративного имиджа в целом.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
competitor limitations
In the event that Sochi 2014 desires to grant Olympic marketing rights to a competitor company, Sochi 2014 shall be required to first consult with the TOP partner and explain to the TOP partner that the grant of such rights to any
competitor company will not directly impede or diminish the value of the Olympic marketing rights granted to the partner. Further, in the event any competitor company is granted Olympic marketing rights by Sochi 2014 with IOC consent, Sochi 2014 may not grant Olympic marketing rights to a competitor company for general corporate image advertising or promotions.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > ограничения для компаний-конкурентов
-
36 competitor limitations
ограничения для компаний-конкурентов
В случае, если Оргкомитет «Сочи-2014» пожелает предоставить Олимпийские маркетинговые права компании-конкуренту, Оргкомитет «Сочи-2014» обязан прежде получить консультацию Всемирного партнера и убедить его в том, что предоставление таких прав любой компании-конкуренту не будет непосредственно препятствовать Олимпийским маркетинговым правам, предоставленным партнеру, и не снизит их ценность. Более того, в случае, если Оргкомитет «Сочи-2014» предоставит Олимпийские маркетинговые права какой-либо компании-конкуренту с согласия МОК, это не будет означать предоставления компании-конкуренту Олимпийских маркетинговых прав на рекламу или продвижение корпоративного имиджа в целом.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
competitor limitations
In the event that Sochi 2014 desires to grant Olympic marketing rights to a competitor company, Sochi 2014 shall be required to first consult with the TOP partner and explain to the TOP partner that the grant of such rights to any
competitor company will not directly impede or diminish the value of the Olympic marketing rights granted to the partner. Further, in the event any competitor company is granted Olympic marketing rights by Sochi 2014 with IOC consent, Sochi 2014 may not grant Olympic marketing rights to a competitor company for general corporate image advertising or promotions.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > competitor limitations
-
37 director
(Dir.)n 1. юр. директор; 2. адм. директор; керівник; начальник; a директорський1. член дирекції (board of directors), обраний акціонерами (shareholder:: stockholder) акціонерного товариства (company) або членами неприбуткової організації, який разом з іншими членами дирекції несе відповідальність за ведення справ згідно зі статутом; ♦ директорів обирають на річних загальних зборах (annual general meeting); 2. керівник відділу, департаменту, проекту (project) тощо═════════■═════════account director директор робочої групи клієнта; acting director виконувач обов'язків директора; administrative director адміністративний директор; advertising director начальник відділу реклами; alternate director виконувач обов'язків директора; assistant director заступник директора • помічник директора • помічник керівника; associate director перший заступник директора • перший заступник керівника • заступник директора; bank director директор банку • член правління банку; board director член дирекції • член ради директорів • директор — член правління; broadcasting director керівник програми; budget director керівник кошторисної групи; business director комерційний директор; circulation director керівник відділу розповсюдження; commercial director комерційний директор; communications director керівник відділу комунікацій; corporate director член дирекції акціонерного товариства • член правління акціонерного товариства; creative director художній директор • керівник творчого відділу • творчий директор; curriculum director керівник навчальної частини; deputy director заступник директора; deputy managing director заступник генерального директора; design director керівник відділу дизайну • дизайн-директор; editorial director директор видавництва • директор редакційної ради; executive director виконавчий директор • директор-розпорядник • директорат • дирекція; finance director фінансовий директор; financial director фінансовий директор; funeral director розпорядник похорону; general director генеральний директор; inside director директор-адміністратор; managing director генеральний директор • директор-розпорядник; marketing director начальник відділу маркетингу • маркетинговий директор; media director керівник відділу засобів реклами; merchandising director начальник відділу збуту; national publicity director керівник відділу загальнонаціональної популяризації і реклами; outside director запрошений директор • зовнішній директор; personnel director начальник відділу кадрів • керівник відділу кадрів; planning director начальник планового відділу; program director керівник програми; publicity director керівник відділу популяризації і реклами; purchasing director керівник відділу постачання • начальник відділу постачання; research director керівник науково-дослідного відділу; safety director керівник відділу техніки безпеки • начальник відділу техніки безпеки; sales director керівник відділу збуту • комерційний директор • керівник продажу; security director керівник відділу безпеки; staff director начальник відділу кадрів; technical director технічний директор═════════□═════════directors' emoluments винагорода директорів • директорська платня та обслуговування; directors' fee винагорода директорів • директорська платня; directors' interest відсотки, що виплачуються директорам; directors' liability відповідальність директорів; directors' negligence недбалість директорів; director of contracts керівник відділу контрактів; director of an enterprise директор підприємства; director of marketing communications директор відділу маркетингових комунікацій; director of operations начальник виробництва; director of plant operations директор заводу • начальник виробництва; director of procurement керівник відділу постачання; director of product assurance начальник відділу технічного контролю; director of product marketing начальник відділу товарного маркетингу; director of public relations начальник відділу зв'язків з громадськістю • керівник відділу організації громадської думки; director of quality assurance начальник відділу технічного контролю; director of research керівник науково-дослідних робіт; director of sales promotion начальник відділу збуту; director of supplies керівник відділу постачання; director of technology керівник технологічного відділу; directors' report звіт управління • звіт директорів; director's retirement вихід на пенсію директора • пенсійна відставка директора; directors' service contracts директорські службові контракти; director's shareholdings директорська участь в акціонерному капіталі • директорський пакет акцій; director's valuation оцінка директора; Institute of directors Інститут директорів; register of directors' shareholdings журнал директорських акцій • реєстр директорських акцій; removal of directors усунення з посади директорів • зміщення з посади директорів; to appoint a director призначати/призначити директора; to elect a director обирати/обрати директора* * *директор; завідувач відділу; член правління; член ради директорів -
38 Олимпийский представительский центр
Олимпийский представительский центр
Центр, который обеспечит эксклюзивные и бесплатные удобства и комфорт для аккредитованного персонала и гостей МОК, персонала и гостей международных спортивных федераций, должностных лиц и тренеров спортивных делегаций. Спортсменам-олимпийцам также будет обеспечен теплый прием. Этот объект будет иметь собственное транспортное обслуживание для доставки к гостиницам, где будут проживать члены Олимпийской семьи, и к станциям пассажирской железной дороги.
Олимпийский представительский центр
Здание или помещение на территории города-организатора, отведенное маркетинг-партнерам для проведения представительских корпоративных мероприятий в период Игр. ОКОИ по согласованию с МОК предоставляет маркетинг-партнерам территорию для организации данного центра. Центр может использоваться как одним маркетинг-партнером, так и группой партнеров. Представительский центр Оргкомитета «Сочи-2014» будет располагаться на территории Сочинского Олимпийского парка в Имеретинской долине.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Olympic hospitality center (OHC)
Center offering exclusive and free hospitality amenities to accredited NOC personnel and guests, IF personnel and guests, team officials and coaches. Athletes will be welcome as well. This facility will have its own dedicated shuttle service to the Olympic Family hotels and public train stations.
Olympic hospitality center (OHC)
Facility or location provided by the OCOG in conjunction with the IOC within the Host City that enables marketing partners to create and outfit corporate hospitality facilities for their own use during the Games. The facility or location may be exclusive space for one marketing partner or common space exclusive to a group of marketing partners. Sochi 2014 Hospitality Center will be located in Sochi Olympic Park in the Imeretinskaya Valley.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > Олимпийский представительский центр
-
39 Olympic hospitality center (OHC)
Олимпийский представительский центр
Центр, который обеспечит эксклюзивные и бесплатные удобства и комфорт для аккредитованного персонала и гостей МОК, персонала и гостей международных спортивных федераций, должностных лиц и тренеров спортивных делегаций. Спортсменам-олимпийцам также будет обеспечен теплый прием. Этот объект будет иметь собственное транспортное обслуживание для доставки к гостиницам, где будут проживать члены Олимпийской семьи, и к станциям пассажирской железной дороги.
Олимпийский представительский центр
Здание или помещение на территории города-организатора, отведенное маркетинг-партнерам для проведения представительских корпоративных мероприятий в период Игр. ОКОИ по согласованию с МОК предоставляет маркетинг-партнерам территорию для организации данного центра. Центр может использоваться как одним маркетинг-партнером, так и группой партнеров. Представительский центр Оргкомитета «Сочи-2014» будет располагаться на территории Сочинского Олимпийского парка в Имеретинской долине.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Olympic hospitality center (OHC)
Center offering exclusive and free hospitality amenities to accredited NOC personnel and guests, IF personnel and guests, team officials and coaches. Athletes will be welcome as well. This facility will have its own dedicated shuttle service to the Olympic Family hotels and public train stations.
Olympic hospitality center (OHC)
Facility or location provided by the OCOG in conjunction with the IOC within the Host City that enables marketing partners to create and outfit corporate hospitality facilities for their own use during the Games. The facility or location may be exclusive space for one marketing partner or common space exclusive to a group of marketing partners. Sochi 2014 Hospitality Center will be located in Sochi Olympic Park in the Imeretinskaya Valley.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > Olympic hospitality center (OHC)
-
40 image
сущ.1) общ. образ, изображениеSee:2) соц. представление, мнение, идея, образ, концепция (представление о чем-л. в сознании людей)popular image of smth — распространенное представление о чем-л.
White-collar crime and corporate crime are probably both under-recorded and certainly do not fit the popular image of crime as a working class phenomenon. — И преступность в среде белых воротничков и корпоративная преступность, вероятно, неполностью учитывается, и однозначно не соответствует распространенному представлению о преступности, как о явлении, свойственном рабочему классу.
See:3) соц., пол., марк. имидж, репутация, престиж, лицо, образ (впечатление, которое страна, фирма, политический деятель, кинозвезда, товар, торговая марка и т. п. производят на окружающих благодаря собственным характеристикам или с помощью пропаганды в средствах массовой информации)to build an image — создавать имидж [образ\]
elitist image — имидж [образ\] элитарности
image building — создание имиджа [образа, репутации\], построение [имиджа, образа\]
How do you preserve the superior image of a brand? — Как вы удается сохраняеть безупречный имидж бренда?
Syn:See:brand image, corporate image, advertising image, marketing image, product positioning, prestige pricing, image-maker, image builder, image building, image of organization
* * *
имидж: впечатление, которое продукт, услуга или сама компания оставляют у клиентов благодаря характеристикам самого товара или рекламе; см. brand image;* * *впечатление, производимое на потребителей фирмой или ее товарами; репутация фирмы-----образ; репутация
См. также в других словарях:
corporate marketing — ➔ marketing * * * corporate marketing UK US noun [U] ► MARKETING the methods and activities that a company uses to advertise itself to the public: »We shall be recruiting a new corporate marketing manager. »She works for a corporate marketing… … Financial and business terms
Corporate communication — is the message issued by a corporate organization, body, or institute to its publics. Publics can be both internal (employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry… … Wikipedia
Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… … Financial and business terms
Corporate use of Second Life — Virtual Worlds are 3D computer environments where each user is represented with a character avatar. Traditionally, virtual worlds have been used for entertainment. However, starting from approximately 2004 both corporate world and academia… … Wikipedia
Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… … Wikipedia
Corporate identity — Marketing Key concepts Product marketing · Pricing … Wikipedia
Corporate branding — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Corporate Citizenship — bzw. Unternehmensbürgerschaft bezeichnet das bürgerschaftliche Engagement in und von Unternehmen, die eine mittel und langfristige unternehmerische Strategie auf der Basis verantwortungsvollen Handelns verfolgen und sich über die eigentliche… … Deutsch Wikipedia