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1 competitive company
1) Общая лексика: конкурирующая компания2) Экономика: конкурентная компания -
2 competitive company
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3 competitive company
English-russian dctionary of contemporary Economics > competitive company
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4 competitive company
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5 company
nкомпания; общество; фирма; предприятие
- affiliated company
- ailing company
- air company
- airline company
- alien company
- allied company
- appraisal company
- associated company
- assurance company
- bank holding company
- bloated company
- blue-chip company
- bogus company
- broker company
- bubble company
- building company
- cable company
- car rental company
- carrying company
- chartered company
- closed company
- closed-end company
- closed-end investment company
- commercial company
- commercial credit company
- commission company
- competitive company
- consulting company
- consumer finance company
- consumer-goods company
- controlled company
- controlling company
- credit card company
- customer-centric company
- daughter company
- dealer company
- defunct company
- designing company
- development company
- distributing company
- diversified company
- domestic company
- domestic road haulage company
- dormant company
- emerging company
- engineering company
- export company
- factoring company
- farming company
- finance company
- financially-troubled company
- financing company
- foreign company
- foreign trade company
- forwarding company
- front company
- general marketing company
- general trade company
- hire-purchase company
- holding company
- home company
- immediate holding company
- incorporated company
- independent appraisal company
- industrial company
- inland navigation company
- installment credit company
- insurance company
- international company
- investment company
- issuing company
- joint-stock company
- large company
- leading company
- leased company
- leasing company
- life assurance company
- life insurance company
- limited-liability company
- liner company
- listed company
- loss-making company
- low-liquid company
- mail-order company
- major company
- management company
- managing company
- manufacturing company
- marketing company
- medium-sized company
- mixed company
- mobile radiotelephone company
- mortgage company
- multi-industry company
- multinational company
- mutual insurance company
- national company
- nationalized company
- navigation company
- nominee company
- nonoperating company
- nonprofit-making company
- nonresident company
- ocean company
- offshore company
- oil company
- one-man company
- open-end company
- open-end investment company
- operating company
- overseas company
- packaging company
- packing company
- paging company
- parent company
- personal loan company
- predecessor company
- private company
- private limited company
- privatized company
- processing company
- producer company
- product company
- property company
- proprietary company
- public company
- public limited company
- public utility company
- purchasing company
- quoted company
- railway company
- real estate company
- realty company
- registered company
- reinsurance company
- rival company
- sales company
- sales finance company
- salvage company
- securities company
- separate company
- service company
- shell company
- shipping company
- short-line company
- sister company
- specialized company
- state company
- statutory company
- steamship company
- stevedoring company
- stock company
- subsidiary company
- sub-subsidiary company
- supplier company
- surety company
- target company
- trade company
- trading company
- transparent company
- transport company
- troubled company
- trucking company
- trust company
- trust and mortgage loan company
- turnaround company
- unlimited company
- unregistered company
- venture capital company
- vendor company
- warehouse company
- well-established company
- wild cat company
- absorb a company
- close down a company
- constitute a company
- create a company
- dissolve a company
- establish a company
- float a company
- form a company
- keep a company afloat
- liquidate a company
- promote a company
- register a company
- represent a company
- run a company
- sell out a company
- set up a company
- start a company
- tout a company
- turn around a company
- wind up a company
- wipe out a companyEnglish-russian dctionary of contemporary Economics > company
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6 company
компания; ( акционерное) общество; фирмаunder-contract construction company — строительная компания, заключившая договор на строительство объекта
to close down, to liquidate a company — ликвидировать компанию
- building company - carrier company - competitive company - contracting company - designing company - ditch company - domestic company - engineering company - forwarding company - installation company - insurance company - leading construction company - limited company - limited liability company - maintenance company - manufacturing company - one-man company - parent company - presentation of a company - private company - public company - public limited company - purchasing company - service company - shipbuilding company - specialized company - subsidiary company - supplier company - trading company - vendor company - well-established companyto set up a company — учреждать, создавать компанию
* * *фирма- building companycompany under contract — строительная фирма, заключившая договор на постройку [строительство]
- contracting company
- insurance company
- public service company
- ready mix company -
7 competitive edge
марк. конкурентное преимуществоto gain competitive edge over smb — получить конкурентные преимущества над кем-л.
The Body Shop has gained competitive edge over giant cosmetic companies such as Unilever, Procter & Gamble, and Revlon by pioneering an "all natural" line of products.
The Public Parking Authority has gained an unfair competitive edge over private parking lot owners through tax exemptions and lower rates.
to lose smb's competitive edge on a market — потерять конкурентной преимущество на каком-л. рынке
Syn:* * *. . Словарь экономических терминов . -
8 ACC
1) Авиация: Air Component Commander, accessory2) Медицина: сокращение мышцы при анодном замыкании (anodal closing contraction), Американская коллегия кардиологов (American College of Cardiology), arterial catheter constant, Common Carotid Artery3) Американизм: Air Combat Command4) Военный термин: Allied Command, Channel, Allied Control Commission, Allied control center, Alternate Control Center, Architecture Control Committee, Army Cadet Corps, Army Catering Corps, Army Chemical Center, Army Chemical Corps, Army Command Center, Army Commanders' Conference, Army Competitive Category, Army Component Command, Army Component Commander, Army cooperation command, Army corps commander, Auxiliary Cadet Corps, Aviation Component Commander, (4) Air Component Commander, (5) Air Combat Command, active clearance control, air control center, airborne control computer, aircraft carrier, ambulance car company, amphibious command car, area coordination center, armored car company, armored combat command, artillery control console, automatic control console, aviation control center, Army Communications Command (now ISC), командир поста управления авиацией (air center commander), запасный командный пункт, ЗКП (сокр от alternate command center), резервный центр контроля и управления (РЦКУ) (сокр от alternate control center)5) Техника: Acid Copper Chromate, access circuit, accounting classification code, adaptive control constraint, air-cooled condenser, alternate command center, alternating current circuit, antenna control console, anticoincidence circuit, automatic contrast control, аккумуляторная батарея, вторичный источник тока, гидроёмкость, накапливающий сумматор, накопитель, приемник, сборник6) Шутливое выражение: All Cash Conference, All Cupcake Conference, Allegedly Competitive Conference, Amateur Campus Conference8) Химия: Aluminum Carbon Carbon, Aluminum Carbon Competition, American Chemistry Council (с 2000 года; ранее CMA - Chemical Manufacturer's Association)9) Математика: условие максимальности (ascending chain condition), условие обрыва возрастающей цепочки (ascending chain condition)10) Религия: Austin Chinese Church11) Метеорология: высококучевые башенкообразные облака (сокр от altocumulus castellatus)12) Автомобильный термин: air conditioning clutch, automatic climate control, active cruise control, активный круиз-контроль13) Грубое выражение: A Crappy Conference, All Crap Conference, Always Call Crap, Another Crappy Call, Apathetic Cunt Conference14) Политика: Administrative Co-ordinating Committee15) Телевидение: automatic color control16) Телекоммуникации: Alliance for Competitive Communications, Automatic Carrier Control17) Сокращение: Administrative Committee on Coordination, Air Co-ordinating Committee, Air Combat Command (USAF), Air Control Centre, Alternative Command Centre (NATO), Area Control Centre, Argonne Code Center, Armament Control Computer, Army Catering Corps (UK), Artificer Candidate Course (UK), Assistant Chief Constable, Asthmatic Childrens Conference, Ateliers de Constructions du Centre (France), Australian Chamber of Commerce, Avionics Computer Control, Axis Controlled Carrier, automation classification code, Automatic chrominance control, American College of Cardiology (Американская корпорация кардиологов), American Craftsmen’s Council (Американский совет по художественным ремёслам), Association of Choral Conductors (Ассоциация хормейстеров (США)), Air Combat Committee (Военно-воздушное командование (США) | контролирует МБР, все военные самолёты, самолёты разведывательного и оперативного управления (АВАКС): некоторые транспортные и самолёты-заправщики), automatic combustion control (автоматическое регулирование горения (котла)), aft cargo compartment (дополнительный) отсек полезной нагрузки в нижней части внешнего топливного бака (МТКК), access (доступ; проход), Admiralty Corrosion Committee (комиссия ВМС по коррозии (Великобритания))18) Университет: All College Council, Armstrong County Campus, Association Of Cheesy Colleges, Atlantic Coast Conference, Atlantic Creampuff Conference, Austin Community College19) Физиология: Accommodation, Anterior Cingulate Cortex20) Вычислительная техника: Atari Competence Center, накапливающий регистр, плата преобразования, Adaptive Cruise Control (Auto), Area Communication Controller (MODACOM)21) Нефть: charge22) Картография: Air Corps Camp23) Банковское дело: Корпорация сельскохозяйственного кредита (Великобритания; Agricultural Credit Corporation)24) Транспорт: Adventure Concept Car, Air Center Commander, Aircraft Commander, Airspace Coordination Center, Auto Cruise Control25) Пищевая промышленность: Ah Cannie Cook, Apple Cider Century26) Воздухоплавание: Air Coordinating Committee, Area Control Centers27) Фирменный знак: Advanced Computer Connections, Advanced Computer Controls28) Экология: Antarctic circumpolar current29) Деловая лексика: Accident Compensation Corporation30) Глоссарий компании Сахалин Энерджи: Administration and Communications Center, annual capital charge31) Образование: Academic Computer Club32) Инвестиции: Agricultural Credit Corporation33) Сетевые технологии: active configuration area, all charge card, area control center, зональный Центр управления34) Автоматика: acceleration count, adaptive computer control, adaptive constraint control35) Сахалин Р: Administration and Communications Centre36) Океанография: Alaska coastal current, Anthropogenic Climate Change37) Химическое оружие: Army Component Commands38) Военно-морской флот: пульт управления атакой (на корабле) (сокр от), главный старшина —специалист по управлению полётами самолётов (на авианосце) (сокр от Chief Air Controlman)39) Безопасность: access control center40) Расширение файла: Abort Guidance Computer, Program (DR-DOS - ViewMax, GEM / resident)42) Имена и фамилии: Arthur C. Clarke43) Высокочастотная электроника: adaptive cruise control44) Евросоюз: АСКС-- Ассоциированные страны и страны-кандидаты Евросоюза. (Associated and Candidate Countries)45) Общественная организация: Animal Care Committee, Arab American And Chaldean Council46) Должность: ACT Certified Consultant, Assistant County Commissioner -
9 acc
1) Авиация: Air Component Commander, accessory2) Медицина: сокращение мышцы при анодном замыкании (anodal closing contraction), Американская коллегия кардиологов (American College of Cardiology), arterial catheter constant, Common Carotid Artery3) Американизм: Air Combat Command4) Военный термин: Allied Command, Channel, Allied Control Commission, Allied control center, Alternate Control Center, Architecture Control Committee, Army Cadet Corps, Army Catering Corps, Army Chemical Center, Army Chemical Corps, Army Command Center, Army Commanders' Conference, Army Competitive Category, Army Component Command, Army Component Commander, Army cooperation command, Army corps commander, Auxiliary Cadet Corps, Aviation Component Commander, (4) Air Component Commander, (5) Air Combat Command, active clearance control, air control center, airborne control computer, aircraft carrier, ambulance car company, amphibious command car, area coordination center, armored car company, armored combat command, artillery control console, automatic control console, aviation control center, Army Communications Command (now ISC), командир поста управления авиацией (air center commander), запасный командный пункт, ЗКП (сокр от alternate command center), резервный центр контроля и управления (РЦКУ) (сокр от alternate control center)5) Техника: Acid Copper Chromate, access circuit, accounting classification code, adaptive control constraint, air-cooled condenser, alternate command center, alternating current circuit, antenna control console, anticoincidence circuit, automatic contrast control, аккумуляторная батарея, вторичный источник тока, гидроёмкость, накапливающий сумматор, накопитель, приемник, сборник6) Шутливое выражение: All Cash Conference, All Cupcake Conference, Allegedly Competitive Conference, Amateur Campus Conference8) Химия: Aluminum Carbon Carbon, Aluminum Carbon Competition, American Chemistry Council (с 2000 года; ранее CMA - Chemical Manufacturer's Association)9) Математика: условие максимальности (ascending chain condition), условие обрыва возрастающей цепочки (ascending chain condition)10) Религия: Austin Chinese Church11) Метеорология: высококучевые башенкообразные облака (сокр от altocumulus castellatus)12) Автомобильный термин: air conditioning clutch, automatic climate control, active cruise control, активный круиз-контроль13) Грубое выражение: A Crappy Conference, All Crap Conference, Always Call Crap, Another Crappy Call, Apathetic Cunt Conference14) Политика: Administrative Co-ordinating Committee15) Телевидение: automatic color control16) Телекоммуникации: Alliance for Competitive Communications, Automatic Carrier Control17) Сокращение: Administrative Committee on Coordination, Air Co-ordinating Committee, Air Combat Command (USAF), Air Control Centre, Alternative Command Centre (NATO), Area Control Centre, Argonne Code Center, Armament Control Computer, Army Catering Corps (UK), Artificer Candidate Course (UK), Assistant Chief Constable, Asthmatic Childrens Conference, Ateliers de Constructions du Centre (France), Australian Chamber of Commerce, Avionics Computer Control, Axis Controlled Carrier, automation classification code, Automatic chrominance control, American College of Cardiology (Американская корпорация кардиологов), American Craftsmen’s Council (Американский совет по художественным ремёслам), Association of Choral Conductors (Ассоциация хормейстеров (США)), Air Combat Committee (Военно-воздушное командование (США) | контролирует МБР, все военные самолёты, самолёты разведывательного и оперативного управления (АВАКС): некоторые транспортные и самолёты-заправщики), automatic combustion control (автоматическое регулирование горения (котла)), aft cargo compartment (дополнительный) отсек полезной нагрузки в нижней части внешнего топливного бака (МТКК), access (доступ; проход), Admiralty Corrosion Committee (комиссия ВМС по коррозии (Великобритания))18) Университет: All College Council, Armstrong County Campus, Association Of Cheesy Colleges, Atlantic Coast Conference, Atlantic Creampuff Conference, Austin Community College19) Физиология: Accommodation, Anterior Cingulate Cortex20) Вычислительная техника: Atari Competence Center, накапливающий регистр, плата преобразования, Adaptive Cruise Control (Auto), Area Communication Controller (MODACOM)21) Нефть: charge22) Картография: Air Corps Camp23) Банковское дело: Корпорация сельскохозяйственного кредита (Великобритания; Agricultural Credit Corporation)24) Транспорт: Adventure Concept Car, Air Center Commander, Aircraft Commander, Airspace Coordination Center, Auto Cruise Control25) Пищевая промышленность: Ah Cannie Cook, Apple Cider Century26) Воздухоплавание: Air Coordinating Committee, Area Control Centers27) Фирменный знак: Advanced Computer Connections, Advanced Computer Controls28) Экология: Antarctic circumpolar current29) Деловая лексика: Accident Compensation Corporation30) Глоссарий компании Сахалин Энерджи: Administration and Communications Center, annual capital charge31) Образование: Academic Computer Club32) Инвестиции: Agricultural Credit Corporation33) Сетевые технологии: active configuration area, all charge card, area control center, зональный Центр управления34) Автоматика: acceleration count, adaptive computer control, adaptive constraint control35) Сахалин Р: Administration and Communications Centre36) Океанография: Alaska coastal current, Anthropogenic Climate Change37) Химическое оружие: Army Component Commands38) Военно-морской флот: пульт управления атакой (на корабле) (сокр от), главный старшина —специалист по управлению полётами самолётов (на авианосце) (сокр от Chief Air Controlman)39) Безопасность: access control center40) Расширение файла: Abort Guidance Computer, Program (DR-DOS - ViewMax, GEM / resident)42) Имена и фамилии: Arthur C. Clarke43) Высокочастотная электроника: adaptive cruise control44) Евросоюз: АСКС-- Ассоциированные страны и страны-кандидаты Евросоюза. (Associated and Candidate Countries)45) Общественная организация: Animal Care Committee, Arab American And Chaldean Council46) Должность: ACT Certified Consultant, Assistant County Commissioner -
10 trader
сущ.1) торг. торговец (любое лицо физическое или юридическое, которое торгует финансовыми инструментами, товарами или услугами)credit card trader — торговец, принимающий к оплате кредитные карты
fair trader — торговец на ярмарке, ярмарочный торговец
Syn:See:cash trader, credit trader, grain trader, free trader, itinerant trader, market trader, petty trader, shuttle trader, sole trader, street trader, suitcase trader, wholesale trader, Foreign Traders Index2) бирж. биржевой маклер; трейдера) ( физическое лицо — участник биржевых торгов, клиент биржи, осуществляющий биржевые сделки за собственный счет или по поручению клиентов, не является биржевым работником, не находится в штате биржи, не организует биржевые торги)See:б) (работник брокерской фирмы, непосредственно участвующий в биржевой торговле)Syn:See:competitive trader, dedicated trader, floor trader, options trader, position trader, program trader, registered trader, securities trader, Emerging Market Traders Association3) эк. спекулянт4) трансп., мор. торговое судно
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"трейдер": любое лицо, которое торгует финансовыми инструментами, товарами или услугами за счет клиентов или за свой счет; может быть купцом, брокером, дилером, принципалом, спекулянтом; = competitive trader; dealer; floor trader; merchant.* * *. тот, кто покупает и продает ценные бумаги за свой лицевой счет, а не от имени клиента; . Глоссарий финансовых и биржевых терминов . -
11 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
12 bidder
сущ.1) эк. участник торгов, покупатель, покупщик, претендента) (лицо, делающее предложение, особенно на аукционе)A mock auction is defined by Sect. 1 (3) of this Act as a sale of goods by way of competitive bidding if the goods are sold at less than the highest bid, or part of the price is repaid to the bidder. — Фиктивный аукцион определен в разделе 1 (3) настоящего закона как продажа товаров путем конкурентных торгов, когда товары продаются по цене, меньшей, чем высшая из предложенных цен, или если часть цены возвращена участнику торгов.
See:absentee bidder, below cost bidder, best bidder, bybidder, by-bidder, highest bidder, proxy bidder, shill bidder, underbidder, bidders list, auction, reverse auction, bid scheduleб) (фирма, ведущая переговоры о заключении подряда на поставки)2) фин., упр. (компания-)покупатель* (компания, выступающая инициатором поглощения)a possible bidder for Dutch production company — возможный участник торгов по голландской производственной фирме
Syn:buyer 1) в)See:
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1) покупатель; лицо, предлагающее цену; 2) участник торгов.* * ** * *Покупатель (участник торгов), заявитель; участник конкурса; кандидат; соискатель. Компания или частное лицо, которая (ое) желает купить компанию или ценную бумагу . Инвестиционная деятельность .* * *Международные перевозки/Таможенное правофирма, ведущая переговоры о заключении подряда на поставки (грузоперевозки)-----Ценные бумаги/Биржевая деятельностьлицо, выступающее на торгах, покупщик -
13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
14 import
1. сущ.1) межд. эк. импорт, ввоз, импортирование (ввоз в страну товаров и услуг из-за границы; покупка резидентами товаров и услуг у нерезидентов)manufactured import — промышленный импорт, импорт промышленных товаров
military import — военный импорт, импорт продукции военного назначения
COMBS:
import of goods [services\] — импорт товаров [услуг\]
import from Australia — импорт [ввоз\] из Австралии
import ban on smth., ban on import of smth. — заперт на импорт чего-л.
import articles, articles of import — статьи [предметы\] импорта [ввоза\]
volume of import(s), import volume — объем импорта (обычно о натуральных единицах: тоннах и т. п.)
import policy — импортная политика, политика в области импорта
Ant:general imports, imports for consumption, invisible import 2), merchandise import 2), negligible imports, net import, special imports, visible import 2) balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:capital import, competitive import, direct import, indirect import, invisible import 1), merchandise import 1), service import, temporary import, visible import 1) country of import, propensity to import, voluntary import expansion COMBS: Commodity Import Program, import-biased growth, Export-Import Bank, export/import business, export-import company, export-import trade, gold import point, import-export company, import-export trade, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property 1. 1)2) межд. эк., преим. мн. статья импорта [ввоза\], предмет импорта [ввоза\] (ввозимый товары, услуга, капитал и т. п.)ATTRIBUTES:
Ant:general imports, imports for consumption, invisible import 2), merchandise import 2), negligible imports, net import, special imports, visible import 2) balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:grey market imports, parallel imports, prohibited imports, retained imports, demand for imports, duty on imports, supply of imports, reimport 1. 2)3) мн., межд. эк., стат. объем [стоимость, сумма\] импорта (стоимость или количество экспортированных товаров; также название разделов в статистической или финансовой отчетности, в которых отражается информация о величине импорта за период)Ant:general imports, imports for consumption, invisible import 2), merchandise import 2), negligible imports, net import, special imports, visible import 2) balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:general imports, imports for consumption, invisible import 2), merchandise import 2), negligible imports, net import, special imports, visible import 2) balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplus4) комп. импорт, импортирование (перенос текстовой информации, графических объектов и т. п. в данный файл или программное приложение из другого файла/приложения)Ant:general imports, imports for consumption, invisible import 2), merchandise import 2), negligible imports, net import, special imports, visible import 2) balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplus2. гл.1) межд. эк. ввозить, импортировать ( покупать товары или услуги за границей)The company imports between 15 million and 20 million pounds of shrimp per year. — Компания импортирует от 15 до 20 млн фунтов креветок в год.
to import goods into the UK — импортировать [ввозить\] товары в Великобританию
to import goods from United States — импортировать [ввозить\] товары из США
Ant:importation 2)See:2)а) общ. вносить, вводить, привноситьSee:imported 2)б) комп. импортировать (переносить в данный файл или программное приложение информацию из другого файла/приложения)Ant:importation 2)See:importation 2)3. прил.межд. эк. импортный, ввозной ( относящийся к импорту)import policy — импортная политика, политика в области импорта
import market — импортный рынок, рынок импорта
Ant:customs import specialist, import agent, import bias, import broker, import business, import cartel, import certificate, import clearance, import competition, import contract, import control, import cover, import declaration, import demand, import deposit, import distributor, import duty, import elasticity, import entry, import factoring, import financing, import gold point, import invoice, import leasing, import letter of credit, import levy, import licence, import licensing, import limitation, import merchant, import penetration, import permit, import potential, import price, import products, import prohibition, import promotion, import propensity, import protection, import purchases, import quota, import rate, import regulation, import relief, import restrictions, import specie point, import statistics, import substitute, import substitution, import supply, import surcharge, import surplus, import tariff, import tax, import trade, import transaction, import turnover, import wholesalerSee:customs import specialist, import agent, import bias, import broker, import business, import cartel, import certificate, import clearance, import competition, import contract, import control, import cover, import declaration, import demand, import deposit, import distributor, import duty, import elasticity, import entry, import factoring, import financing, import gold point, import invoice, import leasing, import letter of credit, import levy, import licence, import licensing, import limitation, import merchant, import penetration, import permit, import potential, import price, import products, import prohibition, import promotion, import propensity, import protection, import purchases, import quota, import rate, import regulation, import relief, import restrictions, import specie point, import statistics, import substitute, import substitution, import supply, import surcharge, import surplus, import tariff, import tax, import trade, import transaction, import turnover, import wholesaler
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1) импорт: ввоз товаров в другую страну; 2) импортировать: ввозить товары из-за границы; 3) импортный товар.* * *1. приобретение у иностранного контрагента товара с ввозом его в страну из-за границы, включает платное пользование услугами иностранных лиц, фирм и организаций2. ввоз в страну из-за границы иностранных товаров для их продажи или использования3. приток в страну капитала из-за границы (предоставление займов и кредитов)4. общее количество или стоимость ввезенных товаров -
15 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
16 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
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1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
17 registered
прил.1) общ. зарегистрированный (внесенный в какой-л. реестр или список)See:registered customer, registered competitive market maker, registered equity market maker, registered competitive trader, registered options trader, registered customer, registered shareholder, registered investment company, registered office, registered pension plan, registered population, registered retirement income fund, registered retirement savings plan, registered secondary offering, registered trademark, registered trader, registered unemployed, registered unemployment2) эк. тр. квалифицированный, дипломированный, зарегистрированный (имеющий подтверждение квалификации от какой-л. профессиональной организации)See:registered auditor, registered book-keeper, Registered Employee Benefits Consultant, Registered Health Underwriter, registered nurses, registered options principal, registered options representative, registered patent agent, registered representative3)а) фин. именной (о ценных бумагах, зарегистрированных в реестре компании-эмитента на имя владельца)In the case of registered securities, certificates bearing the name of the holder.
See:б) фин., редк. именной*, зарегистрированный* (в некоторых странах: о ценных бумагах, которые первоначально выданы определенным лицам и передача которых другим лицами ограничена)Ant:
* * *
Regd registered зарегистрированный: в отношении учреждения означает получение лицензии на проведение определенных операций, в отношении ценных бумаг - именную форму.* * *1) зарегистрированный; 2) /education/ дипломированный -
18 contract
1) контракт; подряд; договор || заключать контракт; подрядиться2) сокращаться, снижаться (об экономике в период спада) -
19 rival
1. n соперник, конкурент2. n воен. противник3. a соперничающий, конкурирующий4. v соперничать, конкурироватьСинонимический ряд:1. competitive (adj.) antagonistic; combatant; combative; competing; competitive; conflicting; contesting; emulating; opposed; opposing; vying2. adversary (noun) adversary; enemy; foe3. competitor (noun) antagonist; challenger; competition; competitor; contender; contestant; corrival; emulator; opponent4. amount (verb) amount; correspond to; measure up; meet; partake of; tie; touch5. approach (verb) approach; approximate; border; verge on6. compete (verb) challenge; compare with; compete; compete with; contend; contend with; contest; emulate; equal; match; oppose; parallel; rivalize; vie7. exceed (verb) exceed; outdo; surpassАнтонимический ряд:advocate; aid; ally; assist; assistant; associate with; auxiliary; back; champion; confrere; cooperate; defend; encourage; favour; friend -
20 remote maintenance
дистанционное техническое обслуживание
Техническое обслуживание объекта, проводимое под управлением персонала без его непосредственного присутствия.
[ОСТ 45.152-99 ]Параллельные тексты EN-RU из ABB Review. Перевод компании Интент
Service from afarДистанционный сервисABB’s Remote Service concept is revolutionizing the robotics industryРазработанная АББ концепция дистанционного обслуживания Remote Service революционизирует робототехникуABB robots are found in industrial applications everywhere – lifting, packing, grinding and welding, to name a few. Robust and tireless, they work around the clock and are critical to a company’s productivity. Thus, keeping these robots in top shape is essential – any failure can lead to serious output consequences. But what happens when a robot malfunctions?Роботы АББ используются во всех отраслях промышленности для перемещения грузов, упаковки, шлифовки, сварки – всего и не перечислить. Надежные и неутомимые работники, способные трудиться день и ночь, они представляют большую ценность для владельца. Поэтому очень важно поддерживать их в надлежащей состоянии, ведь любой отказ может иметь серьезные последствия. Но что делать, если робот все-таки сломался?ABB’s new Remote Service concept holds the answer: This approach enables a malfunctioning robot to alarm for help itself. An ABB service engineer then receives whole diagnostic information via wireless technology, analyzes the data on a Web site and responds with support in just minutes. This unique service is paying off for customers and ABB alike, and in the process is revolutionizing service thinking.Ответом на этот вопрос стала новая концепция Remote Service от АББ, согласно которой неисправный робот сам просит о помощи. C помощью беспроводной технологии специалист сервисной службы АББ получает всю необходимую диагностическую информацию, анализирует данные на web-сайте и через считанные минуты выдает рекомендации по устранению отказа. Эта уникальная возможность одинаково ценна как для заказчиков, так и для самой компании АББ. В перспективе она способна в корне изменить весь подход к организации технического обслуживания.Every minute of production downtime can have financially disastrous consequences for a company. Traditional reactive service is no longer sufficient since on-site service engineer visits also demand great amounts of time and money. Thus, companies not only require faster help from the service organization when needed but they also want to avoid disturbances in production.Каждая минута простоя производства может привести к губительным финансовым последствиям. Традиционная организация сервиса, предусматривающая ликвидацию возникающих неисправностей, становится все менее эффективной, поскольку вызов сервисного инженера на место эксплуатации робота сопряжен с большими затратами времени и денег. Предприятия требуют от сервисной организации не только более быстрого оказания помощи, но и предотвращения возможных сбоев производства.In 2006, ABB developed a new approach to better meet customer’s expectations: Using the latest technologies to reach the robots at customer sites around the world, ABB could support them remotely in just minutes, thereby reducing the need for site visits. Thus the new Remote Service concept was quickly brought to fruition and was launched in mid-2007. Statistics show that by using the system the majority of production stoppages can be avoided.В 2006 г. компания АББ разработала новый подход к удовлетворению ожиданий своих заказчиков. Использование современных технологий позволяет специалистам АББ получать информацию от роботов из любой точки мира и в считанные минуты оказывать помощь дистанционно, в результате чего сокращается количество выездов на место установки. Запущенная в середине 2007 г. концепция Remote Service быстро себя оправдала. Статистика показывает, что её применение позволило предотвратить большое число остановок производства.Reactive maintenance The hardware that makes ABB Remote Service possible consists of a communication unit, which has a function similar to that of an airplane’s so-called black box 1. This “service box” is connected to the robot’s control system and can read and transmit diagnostic information. The unit not only reads critical diagnostic information that enables immediate support in the event of a failure, but also makes it possible to monitor and analyze the robot’s condition, thereby proactively detecting the need for maintenance.Устранение возникающих неисправностей Аппаратное устройство, с помощью которого реализуется концепция Remote Service, представляет собой коммуникационный блок, работающий аналогично черному ящику самолета (рис. 1). Этот блок считывает диагностические данные из контроллера робота и передает их по каналу GSM. Считывается не только информация, необходимая для оказания немедленной помощи в случае отказа, но и сведения, позволяющие контролировать и анализировать состояние робота для прогнозирования неисправностей и планирования технического обслуживания.If the robot breaks down, the service box immediately stores the status of the robot, its historical data (as log files), and diagnostic parameters such as temperature and power supply. Equipped with a built-in modem and using the GSM network, the box transmits the data to a central server for analysis and presentation on a dedicated Web site. Alerts are automatically sent to the nearest of ABB’s 1,200 robot service engineers who then accesses the detailed data and error log to analyze the problem.При поломке робота сервисный блок немедленно сохраняет данные о его состоянии, сведения из рабочего журнала, а также значения диагностических параметров (температура и характеристики питания). Эти данные передаются встроенным GSM-модемом на центральный сервер для анализа и представления на соответствующем web-сайте. Аварийные сообщения автоматически пересылаются ближайшему к месту аварии одному из 1200 сервисных инженеров-робототехников АББ, который получает доступ к детальной информации и журналу аварий для анализа возникшей проблемы.A remotely based ABB engineer can then quickly identify the exact fault, offering rapid customer support. For problems that cannot be solved remotely, the service engineer can arrange for quick delivery of spare parts and visit the site to repair the robot. Even if the engineer must make a site visit, service is faster, more efficient and performed to a higher standard than otherwise possible.Специалист АББ может дистанционно идентифицировать отказ и оказать быструю помощь заказчику. Если неисправность не может быть устранена дистанционно, сервисный инженер организовывает доставку запасных частей и выезд ремонтной бригады. Даже если необходимо разрешение проблемы на месте, предшествующая дистанционная диагностика позволяет минимизировать объем работ и сократить время простоя.Remote Service enables engineers to “talk” to robots remotely and to utilize tools that enable smart, fast and automatic analysis. The system is based on a machine-to-machine (M2M) concept, which works automatically, requiring human input only for analysis and personalized customer recommendations. ABB was recognized for this innovative solution at the M2M United Conference in Chicago in 2008 Factbox.Remote Service позволяет инженерам «разговаривать» с роботами на расстоянии и предоставляет в их распоряжение интеллектуальные средства быстрого автоматизированного анализа. Система основана на основе технологии автоматической связи машины с машиной (M2M), где участие человека сводится к анализу данных и выдаче рекомендаций клиенту. В 2008 г. это инновационное решение от АББ получило приз на конференции M2M United Conference в Чикаго (см. вставку).Proactive maintenanceRemote Service also allows ABB engineers to monitor and detect potential problems in the robot system and opens up new possibilities for proactive maintenance.Прогнозирование неисправностейRemote Service позволяет инженерам АББ дистанционно контролировать состояние роботов и прогнозировать возможные неисправности, что открывает новые возможности по организации профилактического обслуживания.The service box regularly takes condition measurements. By monitoring key parameters over time, Remote Service can identify potential failures and when necessary notify both the end customer and the appropriate ABB engineer. The management and storage of full system backups is a very powerful service to help recover from critical situations caused, for example, by operator errors.Сервисный блок регулярно выполняет диагностические измерения. Непрерывно контролируя ключевые параметры, Remote Service может распознать потенциальные опасности и, при необходимости, оповещать владельца оборудования и соответствующего специалиста АББ. Резервирование данных для возможного отката является мощным средством, обеспечивающим восстановление системы в критических ситуациях, например, после ошибки оператора.The first Remote Service installation took place in the automotive industry in the United States and quickly proved its value. The motherboard in a robot cabinet overheated and the rise in temperature triggered an alarm via Remote Service. Because of the alarm, engineers were able to replace a faulty fan, preventing a costly production shutdown.Первая система Remote Service была установлена на автозаводе в США и очень скоро была оценена по достоинству. Она обнаружила перегрев материнской платы в шкафу управления роботом и передала сигнал о превышении допустимой температуры, благодаря чему инженеры смогли заменить неисправный вентилятор и предотвратить дорогостоящую остановку производства.MyRobot: 24-hour remote access
Having regular access to a robot’s condition data is also essential to achieving lean production. At any time, from any location, customers can verify their robots’ status and access maintenance information and performance reports simply by logging in to ABB’s MyRobot Web site. The service enables customers to easily compare performances, identify bottlenecks or developing issues, and initiate the mostСайт MyRobot: круглосуточный дистанционный доступДля того чтобы обеспечить бесперебойное производство, необходимо иметь регулярный доступ к информации о состоянии робота. Зайдя на соответствующую страницу сайта MyRobot компании АББ, заказчики получат все необходимые данные, включая сведения о техническом обслуживании и отчеты о производительности своего робота. Эта услуга позволяет легко сравнивать данные о производительности, обнаруживать возможные проблемы, а также оптимизировать планирование технического обслуживания и модернизации. С помощью MyRobot можно значительно увеличить выпуск продукции и уменьшить количество выбросов.Award-winning solutionIn June 2008, the innovative Remote Service solution won the Gold Value Chain award at the M2M United Conference in Chicago. The value chain award honors successful corporate adopters of M2M (machine–to-machine) technology and highlights the process of combining multiple technologies to deliver high-quality services to customers. ABB won in the categoryof Smart Services.Приз за удачное решениеВ июне 2008 г. инновационное решение Remote Service получило награду Gold Value Chain (Золотая цепь) на конференции M2M United Conference в Чикаго. «Золотая цепь» присуждается за успешное масштабное внедрение технологии M2M (машина – машина), а также за достижения в объединении различных технологий для предоставления высококачественных услуг заказчикам. АББ одержала победу в номинации «Интеллектуальный сервис».Case study: Tetley Tetley GB Ltd is the world’s second-largest manufacturer and distributor of tea. The company’s manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags. Tetley’s UK tea production facility in Eaglescliffe, County Durham is the sole producer of Tetley tea bags 2.Пример применения: Tetley Компания TetleyGB Ltd является вторым по величине мировым производителем и поставщиком чая. Производственные и торговые филиалы компании имеются в 40 странах, а продукция распространяется под 60 торговыми марками. Чаеразвесочная фабрика в Иглсклифф, графство Дарем, Великобритания – единственный производитель чая Tetley в пакетиках (рис. 2).ABB offers a flexible choice of service agreements for both new and existing robot installations, which can help extend the mean time between failures, shorten the time to repair and lower the cost of automated production.Предлагаемые АББ контракты на выполнение технического обслуживания как уже имеющихся, так и вновь устанавливаемых роботов, позволяют значительно увеличить среднюю наработку на отказ, сократить время ремонта и общую стоимость автоматизированного производства.Robots in the plant’s production line were tripping alarms and delaying the whole production cycle. The spurious alarms resulted in much unnecessary downtime that was spent resetting the robots in the hope that another breakdown could be avoided. Each time an alarm was tripped, several hours of production time was lost. “It was for this reason that we were keen to try out ABB’s Remote Service agreement,” said Colin Trevor, plant maintenance manager.Установленные в технологической линии роботы выдавали аварийные сигналы, задерживающие выполнение производственного цикла. Ложные срабатывания вынуждали перезапускать роботов в надежде предотвратить возможные отказы, в результате чего после каждого аварийного сигнала производство останавливалось на несколько часов. «Именно поэтому мы решили попробовать заключить с АББ контракт на дистанционное техническое обслуживание», – сказал Колин Тревор, начальник технической службы фабрики.To prevent future disruptions caused by unplanned downtime, Tetley signed an ABB Response Package service agreement, which included installing a service box and system infrastructure into the robot control systems. Using the Remote Service solution, ABB remotely monitors and collects data on the “wear and tear” and productivity of the robotic cells; this data is then shared with the customer and contributes to smooth-running production cycles.Для предотвращения ущерба в результате незапланированных простоев Tetley заключила с АББ контракт на комплексное обслуживание Response Package, согласно которому системы управления роботами были дооборудованы сервисными блоками с необходимой инфраструктурой. С помощью Remote Service компания АББ дистанционно собирает данные о наработке, износе и производительности роботизированных модулей. Эти данные предоставляются заказчику для оптимизации загрузки производственного оборудования.Higher production uptimeSince the implementation of Remote Service, Tetley has enjoyed greatly reduced robot downtime, with no further disruptions caused by unforeseen problems. “The Remote Service package has dramatically changed the plant,” said Trevor. “We no longer have breakdown issues throughout the shift, helping us to achieve much longer periods of robot uptime. As we have learned, world-class manufacturing facilities need world-class support packages. Remote monitoring of our robots helps us to maintain machine uptime, prevent costly downtime and ensures my employees can be put to more valuable use.”Увеличение полезного времениС момента внедрения Remote Service компания Tetley была приятно удивлена резким сокращением простоя роботов и отсутствием незапланированных остановок производства. «Пакет Remote Service резко изменил ситуацию на предприятии», – сказал Тревор. «Мы избавились от простоев роботов и смогли резко увеличить их эксплуатационную готовность. Мы поняли, что для производственного оборудования мирового класса необходим сервисный пакет мирового класса. Дистанционный контроль роботов помогает нам поддерживать их в рабочем состоянии, предотвращать дорогостоящие простои и задействовать наш персонал для выполнения более важных задач».Service accessRemote Service is available worldwide, connecting more than 500 robots. Companies that have up to 30 robots are often good candidates for the Remote Service offering, as they usually have neither the engineers nor the requisite skills to deal with robotics faults themselves. Larger companies are also enthusiastic about Remote Service, as the proactive services will improve the lifetime of their equipment and increase overall production uptime.Доступность сервисаСеть Remote Service охватывает более 700 роботов по всему миру. Потенциальными заказчиками Remote Service являются компании, имеющие до 30 роботов, но не имеющие инженеров и техников, способных самостоятельно устранять их неисправности. Интерес к Remote Service проявляют и более крупные компании, поскольку они заинтересованы в увеличении срока службы и эксплуатационной готовности производственного оборудования.In today’s competitive environment, business profitability often relies on demanding production schedules that do not always leave time for exhaustive or repeated equipment health checks. ABB’s Remote Service agreements are designed to monitor its customers’ robots to identify when problems are likely to occur and ensure that help is dispatched before the problem can escalate. In over 60 percent of ABB’s service calls, its robots can be brought back online remotely, without further intervention.В условиях современной конкуренции окупаемость бизнеса часто зависит от соблюдения жестких графиков производства, не оставляющих времени для полномасштабных или периодических проверок исправности оборудования. Контракт Remote Service предусматривает мониторинг состояния роботов заказчика для прогнозирования возможных неисправностей и принятие мер по их предотвращению. В более чем 60 % случаев для устранения неисправности достаточно дистанционной консультации в сервисной службе АББ, дальнейшего вмешательства не требуется.ABB offers a flexible choice of service agreements for both new and existing robot installations, which helps extend the mean time between failures, shorten the time to repair and lower the total cost of ownership. With four new packages available – Support, Response, Maintenance and Warranty, each backed up by ABB’s Remote Service technology – businesses can minimize the impact of unplanned downtime and achieve improved production-line efficiency.Компания АББ предлагает гибкий выбор контрактов на выполнение технического обслуживания как уже имеющихся, так и вновь устанавливаемых роботов, которые позволяют значительно увеличить среднюю наработку на отказ, сократить время ремонта и эксплуатационные расходы. Четыре новых пакета на основе технологии Remote Service – Support, Response, Maintenance и Warranty – позволяют минимизировать внеплановые простои и значительно повысить эффективность производства.The benefits of Remote Sevice are clear: improved availability, fewer service visits, lower maintenance costs and maximized total cost of ownership. This unique service sets ABB apart from its competitors and is the beginning of a revolution in service thinking. It provides ABB with a great opportunity to improve customer access to its expertise and develop more advanced services worldwide.Преимущества дистанционного технического обслуживания очевидны: повышенная надежность, уменьшение выездов ремонтных бригад, уменьшение затрат на обслуживание и общих эксплуатационных расходов. Эта уникальная услуга дает компании АББ преимущества над конкурентами и демонстрирует революционный подход к организации сервиса. Благодаря ей компания АББ расширяет доступ заказчиков к опыту своих специалистов и получает возможность более эффективного оказания технической помощи по всему миру.Тематики
- тех. обсл. и ремонт средств электросвязи
Обобщающие термины
EN
Англо-русский словарь нормативно-технической терминологии > remote maintenance
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