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1 ♦ advertising
♦ advertising /ˈædvətaɪzɪŋ/A n. [u]pubblicità: to work in advertising, lavorare nella pubblicita; beer advertising, la pubblicità della birra; TV advertising, la pubblicità televisiva; gli spot televisivi; roadside advertising, la pubblicità lungo le strade; i cartelloni pubblicitariB a.pubblicitario; di pubblicità: advertising agency, agenzia di pubblicità; advertising agent, agente pubblicitario; advertising board, cartellone pubblicitario; advertising campaign, campagna pubblicitaria; advertising manager, direttore dell'ufficio pubblicità; advertising expenses (o expenditure) spese di pubblicità; spesa pubblicitaria; advertising revenue, entrate pubblicitarie (di giornale, rete TV, ecc.)● (in GB) Advertising Standards Authority (abbr. ASA), Autorità garante della pubblicità. -
2 advertising
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3 advertising man
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4 advertising ad·ver·tis·ing n
['ædvətaɪzɪŋ]pubblicità (commerciale), (advertisements collectively) pubblicità, réclame f inv -
5 advertising agency
nome agenzia f. pubblicitaria* * *nagenzia pubblicitaria or di pubblicità* * *nome agenzia f. pubblicitaria -
6 advertising campaign
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7 Advertising Standards Authority
nome BE amm. comm. = organismo di autodisciplina pubblicitaria* * *n* * *nome BE amm. comm. = organismo di autodisciplina pubblicitariaEnglish-Italian dictionary > Advertising Standards Authority
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8 advertising agent
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9 advertising executive
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10 advertising industry
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11 display advertising
nPress pubblicità tabellare -
12 point-of-sale advertising
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13 publicity
[pʌb'lɪsətɪ] 1.1) (media attention) pubblicità f.to attract publicity — attirare o richiamare l'attenzione del pubblico
2) (advertising) pubblicità f., propaganda f.to give sth. great publicity o to be great publicity for sth. fare molta pubblicità a qcs.; advance publicity — promozione (in anteprima)
3) (advertising material) pubblicità f.; (brochures) dépliant m.pl., volantini m.pl. pubblicitari; (posters) cartelloni m.pl. pubblicitari; (films) video m.pl. pubblicitari2.modificatore [launch, agency, agent] pubblicitario* * *[-'blisə-]1) (advertising: There is a lot of publicity about the dangers of smoking.) pubblicità2) (the state of being widely known: Film stars usually like publicity.) pubblicità* * *[pʌb'lɪsətɪ] 1.1) (media attention) pubblicità f.to attract publicity — attirare o richiamare l'attenzione del pubblico
2) (advertising) pubblicità f., propaganda f.to give sth. great publicity o to be great publicity for sth. fare molta pubblicità a qcs.; advance publicity — promozione (in anteprima)
3) (advertising material) pubblicità f.; (brochures) dépliant m.pl., volantini m.pl. pubblicitari; (posters) cartelloni m.pl. pubblicitari; (films) video m.pl. pubblicitari2.modificatore [launch, agency, agent] pubblicitario -
14 jingle
I ['dʒɪŋgl]1) (of keys) tintinnio m.; (of bells) scampanellio m.2) (verse) cantilena f., filastrocca f.3) (in advertising) jingle m., motivo m. musicaleII 1. ['dʒɪŋgl]verbo transitivo fare tintinnare [ keys]2.* * *['‹iŋɡl] 1. noun1) (a slight metallic ringing sound (made eg by coins or by small bells): The dog pricked up its ears at the jingle of its master's keys.) tintinnio2) (a simple rhyming verse or tune: nursery rhymes and other little jingles; advertising jingles.) ritornello; musichetta2. verb(to (cause to) make a clinking or ringing sound; He jingled the coins in his pocket.) tintinnare, far tintinnare* * *jingle /ˈdʒɪŋgl/n.1 tintinnio; scampanellio2 campanello; campanellino; sonaglio3 filastrocca; poesiola(to) jingle /ˈdʒɪŋgl/A v. i.1 tintinnare; scampanellareB v. t.far tintinnare: He jingled the coins in his pocket, fece tintinnare le monetine che aveva in tasca.* * *I ['dʒɪŋgl]1) (of keys) tintinnio m.; (of bells) scampanellio m.2) (verse) cantilena f., filastrocca f.3) (in advertising) jingle m., motivo m. musicaleII 1. ['dʒɪŋgl]verbo transitivo fare tintinnare [ keys]2. -
15 subliminal
[səb'lɪmɪnl]aggettivo [advertising, message, level] subliminale* * *subliminal /sʌbˈlɪmɪnl/a.(psic., fisiol.) subliminale● subliminal advertising, pubblicità subliminale □ (psic.) the subliminal self, il subcoscientesubliminally avv.* * *[səb'lɪmɪnl]aggettivo [advertising, message, level] subliminale -
16 circular
['sɜːkjʊlə(r)] 1.1) [ object] circolare2) [ argument] tortuoso, vizioso2.* * *['sə:kjulə] 1. adjective1) (having the form of a circle: a circular piece of paper.) circolare2) (leading back to the point from which it started: a circular road.) circolare2. noun(a notice etc, especially advertising something, sent to a number of persons: We often get circulars advertising holidays.) circolare* * *circular /ˈsɜ:kjʊlə(r)/A a.1 circolare: a circular orbit, un'orbita circolare; a circular letter, una (lettera) circolare; ( banca) circular letter of credit, lettera di credito circolare; a circular ticket, un biglietto (ferroviario) circolare; a circular note, una lettera circolare di credito ( simile al travellers'cheque); a circular saw, una sega circolare; a circular tour (o trip) un viaggio circolareB n.1 (autom.) circonvallazione; raccordo anulare● circular bus line, circolare ( d'autobus): inner [outer] circular bus line, circolare interna [esterna] □ ( sport: autom.) circular course, circuito chiuso □ (fam. USA) the circular file, il cestino della carta straccia □ (mat.) circular function, funzione periodica □ (autom.) circular road, raccordo anulare □ circular staircase, scala a chiocciola.* * *['sɜːkjʊlə(r)] 1.1) [ object] circolare2) [ argument] tortuoso, vizioso2. -
17 gimmick
['gɪmɪk]* * *['ɡimik](something used to attract attention to something or someone: an advertising gimmick.) trucco- gimmicky* * *gimmick /ˈgɪmɪk/n. (fam.)1 espediente; marchingegno; idea (o trovata) ingegnosa (o pubblicitaria): publicity (o advertising) gimmick, espediente (o trucco) pubblicitario; trovata pubblicitaria2 trucco; stratagemma4 arnese; aggeggio.* * *['gɪmɪk] -
18 leaflet
I ['liːflɪt]nome dépliant m.; (advertising, polemic) volantino m.II 1. ['liːflɪt] 2.verbo intransitivo volantinare, fare volantinaggio* * *[-lit]noun (a small, printed sheet containing information etc.) depliant, volantino* * *leaflet /ˈli:flət/n.1 (bot.) fogliolina2 dépliant; volantino; manifestino.(to) leaflet /ˈli:flət/v. i.distribuire volantini; fare del volantinaggioleafleting, leaflettingn.volantinaggio.* * *I ['liːflɪt]nome dépliant m.; (advertising, polemic) volantino m.II 1. ['liːflɪt] 2.verbo intransitivo volantinare, fare volantinaggio -
19 mailing
['meɪlɪŋ]1) (dispatch) invio m. postale2) (in advertising) mailing m.* * *mailing /ˈmeɪlɪŋ/n. [u]3 (market.) mailing; vendita per corrispondenza● mailing list, lista di spedizione; elenco d'indirizzi; indirizzario; ( Internet) lista d'indirizzi di posta elettronica, mailing list.* * *['meɪlɪŋ]1) (dispatch) invio m. postale2) (in advertising) mailing m. -
20 misleading
[ˌmɪs'liːdɪŋ]aggettivo [impression, advertising] ingannevole; [information, statement] fuorviante* * *adjective a misleading remark.) ingannevole, fuorviante* * *misleading /mɪsˈli:dɪŋ/a.che induce in errore; fuorviante; ingannevole: misleading instructions, istruzioni fuorvianti; misleading information, informazioni che inducono in errore● misleading light, luce falsa.* * *[ˌmɪs'liːdɪŋ]aggettivo [impression, advertising] ingannevole; [information, statement] fuorviante
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