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1 brand-name product
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2 brand name product
produit m de marque -
3 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
4 name
1. сущ.1) общ. имя; фамилия ( человека)See:2) марк. название, наименование ( продукта или компании)See:brand name, product name, business name, deliverable name, proprietary name, trademark name, name recognition, name reservation3)а) общ. репутация; (доброе) имяbad [ill\] name — плохая репутация
б) общ. имя, личность, знаменитостьpeople of name — люди с именем; известные люди; знаменитости
4) страх. "имя" (индивидуальный член одного из страховых синдикатов Ллойда, осуществляющий страховую деятельность на условиях неограниченной ответственности)See:2. гл.1) общ. называть, давать имя2) общ. назначать, указывать (напр., цену)3) упр. назначать ( на должность)early in 1941 he was named commander of the African Corps — в начале 1941 года он был назначен командиром африканского корпуса
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член страхового синдиката Ллойда ("имя" в списке членов данного синдиката). -
5 name
name [neɪm]nom ⇒ 1 (a)-(d) réputation ⇒ 1 (c) personnage ⇒ 1 (d) nommer ⇒ 3 (a)-(c) désigner ⇒ 3 (b), 3 (c) citer ⇒ 3 (b)1 noun(a) (of person, animal) nom m; (of company) raison f sociale; Finance (of account) intitulé m; (of ship) devise f, nom m; (of play, novel etc) titre m;∎ full name nom et prénoms mpl;∎ what's your name? quel est votre nom?, comment vous appelez-vous?;∎ my name's Richard je m'appelle Richard;∎ what name shall I say? (to caller) qui dois-je annoncer?;∎ the house is in his wife's name la maison est au nom de sa femme;∎ I know her only by name je ne la connais que de nom;∎ she knows all the children by name elle connaît le nom de tous les enfants;∎ to mention sb/sth by name nommer qn/qch;∎ the shares are in my name les actions sont à mon nom;∎ he is known or he goes by the name of Penn il est connu sous le nom de Penn, il se fait appeler Penn;∎ someone by or of the name of Penn quelqu'un du nom de ou qui s'appelle Penn;∎ I know it by or under a different name je le connais sous un autre nom;∎ he writes novels under the name of A.B. Alderman il écrit des romans sous le pseudonyme de A.B. Alderman;∎ our dog answers to the name of Oscar notre chien répond au nom d'Oscar;∎ to put a name to a face mettre un nom sur un visage;∎ have you put your name down for evening classes? est-ce que vous vous êtes inscrit aux cours du soir?;∎ she was his wife in all but name ils n'étaient pas mariés, mais c'était tout comme;∎ Football he had his name taken il a eu un carton jaune;∎ he is president in name only il n'a de président que le nom, c'est un président sans pouvoir;∎ Cannon Gait is a huge name in the publishing business Cannon Gait est une entreprise très importante dans le monde de l'édition;∎ what's in a name? on n'a pas toujours le nom que l'on mérite;∎ to call sb names injurier ou insulter qn;∎ she called me a rude name elle m'a insulté;∎ money is the name of the game c'est une affaire d'argent;∎ ah well, that's the name of the game c'est comme ça!, c'est la vie!;∎ not to have a penny/a decent pair of shoes to one's name ne pas avoir un centime/une paire de chaussures convenable à soi;∎ to have several books to one's name être l'auteur de plusieurs livres;∎ the company trades under the name of Scandia la société a pour dénomination Scandia(b) (sake, authority) nom m;∎ in the name of freedom au nom de la liberté;∎ in God's name!, in the name of God! pour l'amour de Dieu!;∎ familiar what in the name of God or Heaven are you doing? que diable faites-vous là?;∎ in the name of the law au nom de la loi;∎ halt in the name of the King! halte-là, au nom du Roi!(c) (reputation → professional or business) nom m, réputation f;∎ to make or to win a name for oneself se faire un nom ou une réputation;∎ we have the company's (good) name to think of il faut penser au renom de la société;∎ they have a name for efficiency ils ont la réputation d'être efficaces;∎ to have a good/bad name avoir (une) bonne/mauvaise réputation;∎ to get a bad name se faire une mauvaise réputation(d) (famous person) nom m, personnage m;∎ he's a big name in the art world c'est une figure de proue du monde des arts;∎ all the great political names were there tous les ténors de la scène politique étaient présents;∎ famous name (person) célébrité f∎ they named the baby Felix ils ont appelé ou prénommé le bébé Felix;∎ she wanted to name her son after the President elle voulait donner à son fils le prénom du président, elle voulait que son fils porte le prénom du président;∎ American the building is named for Abraham Lincoln on a donné au bâtiment le nom d'Abraham Lincoln;∎ the guy named Chip le dénommé Chip∎ the journalist refused to name his source le journaliste a refusé de révéler ou de donner le nom de son informateur;∎ whatever you need, just name it vos moindres désirs seront exaucés;∎ you name it, we've got it demandez-nous n'importe quoi, nous l'avons;∎ name the books of the Old Testament citez les livres de l'Ancien Testament;∎ to name names donner des noms;∎ let us name no names ne nommons personne;∎ he is named as one of the consultants son nom est cité ou mentionné en tant que consultant;∎ Law to name sb as a beneficiary (in one's will) désigner qn comme bénéficiaire;∎ Law to name sb as a witness citer qn comme témoin;∎ to name and shame dénoncer publiquement les responsables∎ she has been named as president elle a été nommée présidente;∎ she was named (as) best supporting actress elle a été élue pour le meilleur second rôle féminin;∎ 22 June has been named as the date for the elections la date du 22 juin a été retenue ou choisie pour les élections;∎ name your price votre prix sera le mien, dites votre prix;∎ they've finally named the day ils ont enfin fixé la date de leur mariage∎ to name an MP ≃ suspendre un député= titre réservé aux membres investissant leur fortune personnelle dans la compagnie d'assurances Lloyd's et s'engageant à avoir une responsabilité illimitée en cas de sinistre►► Marketing name brand marque f;∎ today is his name day c'est aujourd'hui sa fête;Marketing name licensing cession f de licence de nom;British Cinema & Theatre name part vrai rôle m; (title role) = rôle qui donne son titre à la pièce ou au film;Marketing name product marque f -
6 brand
n марк., вир. марка; ґатунок; торгова марка; марочний товар; товарна марка; товарний знак; фірмовий знак; фабричне клеймо; клеймо; a марочнийпродукт, послуга або асортимент продуктів (product line) з конкретною назвою, символом або дизайном (design), що чітко відрізняє його від подібних продуктів чи послуг інших фірм; ♦ марка є засобом, який допомагає споживачеві (consumer) виділити специфічні продукти чи послуги серед аналогічних, запропонованих конкурентами; серед найпопулярніших марок: Тайд (Tide) — марка прального порошку; Пепсі (Pepsi) — марка безалкогольного напою; Нескафе (Nescafe) — марка кави═════════■═════════advertised brand рекламована марка; competing brand марка-конкурент • марка конкурента • конкурентний марочний товар; controlled brand марка контрольованого розповсюдження; corporate brand загальнофірмова марка; dealer's brand марка торговельного посередника • марка дилера; distributor's brand марка оптового торговця; domestic brand внутрішня марка; elite brand добірна марка • елітна марка; established brand визнана марка; familiar brand знайома марка; family brand родинна марка • сімейна марка; flagship brand провідна марка • основний марочний товар; generic brand родова марка; gift brand подарункова марка • подарунковий марочний товар; global brand марка глобального розповсюдження; house brand марка торговельного дому; household brand домашня марка; individual brand індивідуальна марка • товар з індивідуальною марочною назвою; known brand відома марка • знана марка; local brand місцева марка • марочний товар місцевого розповсюдження; major brand основний марочний товар • популярний марочний товар; manufacturer's brand марка виробника; mature brand зріла марка • зрілий марочний товар; name brand іменна марка • товар з марочним іменем; national brand загальнонаціональна марка • марка загальнонаціонального розповсюдження; new brand нова марка; ordinary brand рядова марка • звичайна марка; own-label brand власна марка; private brand приватна марка • приватна марка посередника • марка торговельного посередника; product brand товарна марка • марка штучного товару; range brand асортиментна марка • марка товарного асортименту; regular brand звичайна марка • марка регулярного користування; reseller brand приватна марка • марка перепродавав • марка торговельного посередника; runaway brand марка значно краща; specific brand особлива марка; store brand магазинна марка • крамнична марка; top brand провідна марка; top-selling brands марки з найбільшим попитом • марки з найбільшим збутом; trendy brand модна марка • марка, яка задає тон; unadvertised brand нерекламо-вана марка; wholesaler's brand марка гуртовика; wildcat brand нерекламована марка═════════□═════════brand advertising рекламування марочного товару; brand advertising expenditure витрати на рекламування марочного товару; brand attitude ставлення до товарної марки; brand awareness обізнаність з товарною маркою; brand category ґатунок виробу; brand choice вибір марки; brand competitor конкурент марочного товару; brand consciousness обізнаність з товарною маркою; brand differentiation марочне розрізнення; brand equity цінність марочного товару; brand extension розширення меж марки; brand familiarity обізнаність з товарною маркою; brand identification розпізнання товарної марки; brand image обізнаність з товарною маркою • репутація товарної марки • престиж товарної марки • репутація марки товару; brand label марочна наліпка; brand leader найпопулярніший ґатунок; brand loyalty прихильність до марки; brand manager керівник товарної марки; brand mark символ марки; brand name назва товарної марки • фабрична марка • марка товару • товар відомої марки • фірмові товари; —name goods товари відомих марок • фірмові товари; brand personality індивідуальність марки; brand position позиція марки; brand preference переважна прихильність до товару з певною маркою; brand proliferation марочне поширення; brand recognition пізнавання марки; brand rejection відхилення марки; brand strategy марочна стратегія; brand switcher споживач, який змінює марки товарів; brand switching зміна марки товару споживачем • зміна марки; brand transference перенесення назви товару; brand value вартість марки; of the best brand найкращої марки • найвищої марки; to buy a (particular) brand купувати/купити продукт специфічної марки; to develop a (particular) brand розвивати/розвинути специфічну марку; to launch a (particular) brand випускати/випустити продукт специфічної марки; to sell a (particular) brand продавати/продати продукт специфічної марки; to test a (particular) brand випробовувати/випробувати продукт специфічної маркиbrand ‡ B. four principles of marketing (386)пор. trademark▹▹ copyright▹▹ patent -
7 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
8 brand awareness
Mktgthe level of brand recognition that consumers have of a particular brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is questioned about a particular product category; whether the brand name is one of several that come to mind when a consumer is questioned about a particular product category; and whether or not a consumer has heard of a particular brand name. -
9 brand
- фабричное клеймо
- товарный знак и знак обслуживания
- бренд (защита интеллектуальной собственности)
- бренд
бренд
1. Защищенный законодательно продукт, компания (её название) или концепция, выделенные общественным сознанием из массы себе подобных [http://www.rol.ru/files/dict/internet/#].
2. "бренд", досл. "широко известное имя" (brand name)
Фирмы с мировыми именами.
[ http://www.morepc.ru/dict/]Тематики
EN
бренд
Зрительное, словесное или вместившее в себя обе формы обращение, призванное донести до потребителя все своеобразие товара или услуги, а также целый ряд связанных с ними ожиданий и ассоциаций. Бренд может быть выражен словом, знаком, символом, рисунком, термином или их сочетанием.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand
Message, either visual or verbal or both, that communicates the identity and image of a product or service and conveys a set of expectations of and associations with a product or service. A brand may take the form of a word, mark, symbol, design, term, or a combination of these.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
товарный знак и знак обслуживания
Обозначения, способные отличать соответственно товары и услуги одних юридических лиц или физических лиц от однородных товаров и услуг других юридических или физических лиц (Закон РФ «О товарных знаках…»)
[ http://slovar-lopatnikov.ru/]Тематики
EN
фабричное клеймо
торговая марка
Ставить фабричное клеймо или торговую марку.
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > brand
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10 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
11 brand
1. noun2. transitive verbbrand of washing powder/soap — Waschpulvermarke, die/Seifenmarke, die
1) mit einem Brandzeichen markieren [Tier]2) (stigmatize [as])3) (Brit.): (label with trade mark) mit einem Markenzeichen versehenbranded goods — Markenware, die
* * *[brænd] 1. noun1) (a maker's name or trademark: a new brand; ( also adjective) a brand name.) die Marke2) (a variety: He has his own brand of humour.) die Art3) (a mark on cattle etc to show who owns them, made with a hot iron.) das Brandmal2. verb1) (to mark cattle etc with a hot iron.) mit einem Brandmal versehen2) (to make a permanent impression on: His name is branded on my memory.) einprägen•- academic.ru/8716/brand-new">brand-new* * *[brænd]I. n\brand image Markenimage nt\brand leader Markenführer m\brand recognition Markenwiedererkennung f\brand switching Markenwechsel mdo you like his \brand of humour? magst du seinen Humor?II. vt▪ to be \branded [as] sth als etw gebrandmarkt sein▪ to \brand an animal ein Tier mit einem Brandzeichen versehen3. COMM▪ to \brand sth etw mit dem Markennamen versehen* * *[brnd]1. n1) (= make) Marke f3)See:2. vt1) goods mit seinem Warenzeichen versehen2) cattle, property mit einem Brandzeichen kennzeichnen3) (= stigmatize) person brandmarken* * *brand [brænd]A s1. WIRTSCHa) (Handels-, Schutz)Marke f, Warenzeichen nb) Markenbezeichnung f, -name mc) Markenartikel md) Sorte f, Klasse f (einer Ware)2. fig Sorte f, Art f:his brand of humo(u)r seine Art von Humor;he has his own brand of humo(u)r er hat einen eigenen Humor3. Brandmal n, eingebranntes Zeichen (auf Fässern, Vieh etc)4. → branding iron5. fig Schandfleck m, -mal n:the brand of Cain das Kainszeichen6. BOT Brand m (Pflanzen-, besonders Getreidekrankheit)7. brennendes Holzscheit8. obs oder poeta) Fackel fb) Schwert nB v/t3. a) einem Tier ein Zeichen einbrennenb) Waren mit einem Warenzeichen versehen:4. fig brandmarken:brand sb (as) a thief jemanden als Dieb brandmarken* * *1. nounbrand of washing powder/soap — Waschpulvermarke, die/Seifenmarke, die
2) (permanent mark, stigma) Brandmal, das; (on sheep, cattle) Brandzeichen, das2. transitive verb1) mit einem Brandzeichen markieren [Tier]2) (stigmatize [as])brand [as] — brandmarken als [Verräter, Verbrecher usw.]
3) (Brit.): (label with trade mark) mit einem Markenzeichen versehenbranded goods — Markenware, die
* * *n.Brandzeichen n.Marke -n f.Stempel auf Waren m. v.mit seinem Zeichen versehen ausdr. -
12 brand
[brænd] 1. noun1) (a maker's name or trademark: a new brand; ( also adjective) a brand name.) marca2) (a variety: He has his own brand of humour.) tipo3) (a mark on cattle etc to show who owns them, made with a hot iron.) sinal2. verb1) (to mark cattle etc with a hot iron.) marcar com ferrete2) (to make a permanent impression on: His name is branded on my memory.) estampar3) (to attach (permanent) disgrace to: branded for life as a thief.) estigmatizar•* * *[brænd] n 1 tição: pedaço de madeira queimada total ou parcialmente. 2 marca de ferro quente (em gado). 3 marca, qualidade. all of the best brands / todos da melhor qualidade. a product of good brand / um produto de boa qualidade. 4 marca de fábrica, marca registrada. 5 mácula, desonra, estigma. brand of Cain / mácula de Caim. • vt 1 marcar com ferro quente. 2 marcar, macular, estigmatizar. that day is branded on my memory / esse dia está marcado na minha memória. -
13 name
1 noun∎ the shares are in my name les actions sont à mon nom;∎ the company trades under the name of Scandia la société a pour dénomination Scandianame brand marque f;STOCK EXCHANGE name day deuxième jour m de liquidation;MARKETING name licensing cession f de licence de nom;name product marque f(b) (reputation) réputation f;∎ to have a good/bad name avoir (une) bonne/ mauvaise réputation;∎ they have a name for efficiency ils ont la réputation d'être efficaces(appoint) nommer, désigner;∎ she's been named president elle a été nommée présidente -
14 brand advertising
рекл., марк. реклама торговой марки [товарного знака\] (реклама конкретного товарного знака; имеет целью убедить потребителя в том, что данный товар является наилучшим среди однородных товаров)Syn:See: -
15 brand
Mktgthe distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature -
16 name-brand product
Англо-русский словарь по машиностроению > name-brand product
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17 No-Name-Produkt
[no:’ne:m-] n WIRTS. own-label (Am. house brand) product* * *No-Name-Pro|dukt ['noːneːm-]nt (ECON)no-name product, own-label or house-brand (US) product* * *No·name·pro·duktRR, No-Name-Pro·duktRR, No-name-Pro·duktALT[ˈnoʊne:m-]nt no-name [product]* * * -
18 global brand
Mktgthe brand name of a product that has worldwide recognition. A global brand has the advantage of economies of scale in terms of production, recognition, and packaging. While the product or brand itself remains the same, the marketing must take into account the local market conditions and the resulting marketing campaign must be tailored accordingly. Care must also be taken to ensure that there is nothing offensive in terms of the name or packaging in the various cultures and languages. A problem with global branding is that if problems are experienced in one country, there could be worldwide repercussions for the brand. -
19 generic product
марк. немарочный товар (товар, не имеющий торговой марки; не рекламируется, имеет дешевую упаковку и продается по ценам ниже сходного продукта известной фирмы)Syn:unbranded product, no-name product, generic brand 2), generic 1), white label, white box, anonymous productSee:
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родственный продукт: продукт, который не имеет известного "брэнда", не рекламируется, имеет дешевую упаковку и продается по ценам ниже сходного продукта известной фирмы (напр., кока-кола и многочисленные "колы" неизвестных фирм). -
20 generic brand
См. также в других словарях:
brand name — ˈbrand name noun [countable] the name given to a product by a company so that the product can easily be recognized by its name or design: • The company s brand names include Izond, Lacoste, and Evan Picone. • Swatch is a well known brand name… … Financial and business terms
brand-name — /brand naym /, adj. 1. having or being a brand name: nationally known brand name food products. 2. Informal. widely familiar; well known: Several brand name personalities will be performing at the benefit. [1920 25] * * * brand name UK US… … Useful english dictionary
brand name — brand names N COUNT The brand name of a product is the name the manufacturer gives it and under which it is sold. Drugs can be sold under different brand names throughout the EC... When it comes to soft drinks Coca Cola is the biggest selling… … English dictionary
brand name — ☆ brand name n. the name by which a certain brand or make of commodity is known; esp., the widely advertised name of a widely distributed product brand name adj … English World dictionary
brand name — brand ,name noun count * the name that a company chooses for its particular BRAND of product: TRADE NAME ─ compare TRADEMARK 1 … Usage of the words and phrases in modern English
brand name — brand′ name n. 1) bus a word, name, etc., used by a company to identify its products or services distinctively 2) bus a product or service bearing a widely known brand name • Etymology: 1920–25 … From formal English to slang
brand name — brand .name n the name given to a product by the company that makes it = ↑trade name … Dictionary of contemporary English
brand name — ► NOUN ▪ a name given by the maker to a product or range of products … English terms dictionary
brand name — noun a name given to a product or service • Syn: ↑trade name, ↑brand, ↑marque • Members of this Usage Domain: ↑Sectral (for: ↑trade name), ↑Xanax ( … Useful english dictionary
brand name */ — UK / US noun [countable] Word forms brand name : singular brand name plural brand names the name that a company chooses for its particular brand of product See: trademark 1) … English dictionary
brand name — 1. a word, name, symbol, etc., esp. one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc … Universalium