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21 disparagement
принижение, умаление, недооценка, пренебрежение; = bait and switch advertising. -
22 live
I.A vtr1 ( conduct) vivre ; to live one's life vivre sa vie ; to live a normal/peaceful/healthier life vivre normalement/paisiblement/plus sainement ; to live a life of luxury/crime vivre dans le luxe/crime ; to live the life of a recluse/a saint vivre en reclus/comme un saint ; if I could live my life over again si je pouvais revivre ma vie ; you can't live your children's lives for them vous ne pouvez pas vivre à la place de vos enfants ; to live one's faith/one's politics vivre sa foi/sa politique ;2 ( undergo) vivre [experience].B vi1 ( dwell) [animal] vivre ; [person] gen vivre, habiter (with avec) ; ( in permanent dwelling) habiter ; they live at number 7 ils habitent au numéro 7 ; three sons still living at home trois fils qui vivent encore à la maison ; animals that live underground des animaux qui vivent sous terre ; to live together/apart/alone vivre ou habiter ensemble/séparément/seul ; to live in vivre dans, habiter [house, apartment] ; it isn't fit to live in c'est insalubre ; he's not very easy to live with il n'est pas très facile à vivre ; Devon is a nice place to live il fait bon vivre dans le Devon ; have you found anywhere to live yet? avez-vous trouvé à vous loger? ; he lives at the library/doctor's iron il est toujours fourré ○ à la bibliothèque/chez le médecin ; he lives in his jeans il est toujours en jean ;2 ( lead one's life) vivre ; to live happily/extravagantly vivre heureux/de manière extravagante ; to live in luxury/poverty vivre dans le luxe/la pauvreté ; we live in the computer age nous vivons à l'ère de l'informatique ; to live for ne vivre que pour [sport, work, family] ; to live in hope/fear/etc (of sth/of doing) vivre dans l'espoir/la peur (de qch/de faire) ; to live through sth vivre [experience, period] ; to live without vivre sans [person] ; se passer de [drugs, TV, electricity] ; they lived happily ever after ( in story) ils vécurent heureux et eurent beaucoup d'enfants ;3 ( remain alive) gen, fig vivre ; ( survive) survivre ; to live to be eighty/ninety vivre jusqu'à l'âge de quatre-vingts/quatre-vingt-dix ans ; nothing can live in this environment rien ne peut vivre dans ce milieu ; his grandfather is still living son grand-père vit toujours ; as long as I live, I'll… tant que je vivrai, je… ; you'll regret this for as long as you live vous le regretterez toute votre vie ; she 's only got two months to live il ne lui reste que deux mois à vivre ; I don't think he'll live je ne pense pas qu'il survive ; the memory will live in my heart forever le souvenir vivra toujours dans mon cœur ; these plants live through the hardest of winters ces plantes survivent à l'hiver le plus rude ; she'll not live through the night elle ne passera pas la nuit ; I'll live! hum je n'en mourrai pas! ; I've got nothing left to live for je n'ai plus de raison de vivre ; to live to regret sth en venir à regretter qch ; long live democracy/the King! vive la démocratie/le roi! ;4 (subsist, maintain existence) vivre ; to live by hunting/begging vivre en chassant/en mendiant ; to live by one's pen vivre de sa plume ; to live by one's wits vivre d'expédients ; to live on ou off vivre de [fruit, interest, profits, charity, promises] ; vivre sur [wage, capital] ; to live off sb se faire entretenir par qn ; his wages aren't enough to live on son salaire ne suffit pas pour le faire vivre ; her children live on junk food ses enfants ne mangent que des cochonneries ○ ; enough food to live on for a week assez de nourriture pour une semaine ; to live out of tins/the freezer vivre de conserves/de surgelés ;5 ( put up with) to live with accepter [illness, situation, consequences] ; supporter [noise, décor] ; to learn to live with sth apprendre à accepter qch ; to live with oneself vivre en paix avec soi-même ; to live with the fact that admettre que ; ‘Living with Aids’ journ ‘au cœur du sida’ ;6 ( experience life) vivre ; this is what I call living c'est ce que j'appelle vivre ; come on! live a little! allez viens! laisse-toi vivre! ; she's really lived elle a beaucoup vécu ; you haven't lived until you've been to… tu n'as rien vu tant que tu n'es pas allé à…live and let live il faut être tolérant ; to live it up ○ faire la fête ○ ; to live on fresh air vivre d'amour et d'eau fraîche ; you live and learn on apprend tous les jours ; I'll never live it down! je ne pourrai plus marcher la tête haute! ; to live sth down faire oublier qch.■ live in [teacher, caretaker] avoir un logement de fonction ; [pupil] être interne ; [care assistant] résider sur place ; [nanny, maid] être logé et nourri.■ live on:■ live out:▶ live out [cook, nanny] ne pas être logé ; [care assistant, teacher] vivre en ville ; [pupil] être externe ;▶ live out [sth]1 ( survive) passer [winter, day] ; I don't think he'll live out the week je ne crois pas qu'il passera la semaine ;2 ( spend) to live out the rest of one's days somewhere finir ses jours quelque part ;3 ( enact) vivre [fantasies].■ live up to [person] être fidèle à [principles, standards] ; [person] répondre à [expectations] ; [person] se montrer digne de [name, social position] ; [person] être à la hauteur de [reputation] ; [product] ne pas démentir [advertising].II.A adj1 ( not dead) [person, animal, bait] vivant ; live birth naissance f d'un enfant viable ; real live en chair et en os ;2 Radio, TV ( not recorded) [band, broadcast, orchestra] en direct ; [concert, performance, show, recording] sur scène ; [theatre] vivant ; [album] enregistré sur scène ; [communications] public/-ique ; before a live audience devant un public ;3 Elec sous tension ;6 ( topical) [issue] d'actualité.
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См. также в других словарях:
bait advertising — /beɪt ˈædvətaɪzɪŋ/ (say bayt advuhtuyzing) noun the unfair trading practice of advertising goods or services at a special price when the advertiser does not intend to continue the offer for a reasonable period …
bait and switch — n: a fraudulent or deceptive sales practice in which a purchaser is attracted by advertisement of a low priced item but then is encouraged to purchase a higher priced one – called also bait advertising; Merriam Webster’s Dictionary of Law.… … Law dictionary
bait — I (harass) verb afflict, affront, aggravate, aggrieve, agitate, agonize, anger, annoy, arouse, attack, badger, be malevolent, be offensive, beset, besiege, bother, browbeat, cause resentment, chafe, compel, deride, detract, discommode, displease … Law dictionary
Bait and switch — In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is… … Wikipedia
bait, switch — v. The practice of advertising a product or service at a low price to bring customers into a store and, once they are there, urging them to buy a more expensive product or service by disparaging the original item or by saying that it is no longer … Law dictionary
bait-and-switch — v. The practice of advertising a product or service at a low price to bring customers into a store and, once they are there, urging them to buy a more expensive product or service by disparaging the original item or by saying that it is no longer … Law dictionary
bait-and-switch — ☆ bait and switch [bāt′ n swich′ ] adj. of, related to, or employing an illegal or unethical sales technique in which a seller lures customers by advertising an often nonexistent item at a bargain price and then attempts to switch their attention … English World dictionary
advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… … English dictionary for students
bait-and-switch — /bayt n swich /, adj. 1. denoting a deceptive method of selling, by which customers, attracted to a store by sale items, are told either that the advertised bargain item is out of stock or is inferior to a higher priced item that is available. n … Useful english dictionary
bait and switch — adjective 1. of or relating to a form of advertising in which a seller advertises a heavily discounted item to attract customers, then claims to have sold out of that item, offering something else at a higher price. 2. of or relating to similar… …
bait and switch — An unethical sales technique wherein low priced goods are advertised but not available when customers come to the store. ► “Sellers sometimes practice a form of false advertising known as bait and switch. A low priced good is advertised but… … American business jargon