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1 advertising appeal
Англо-русский словарь промышленной и научной лексики > advertising appeal
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2 привлекательность рекламы
Banks. Exchanges. Accounting. (Russian-English) > привлекательность рекламы
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3 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
4 привлекательность рекламы
1) Economy: advertising appeal, appeal of advertising2) Advertising: poll3) Business: pull, pulling powerУниверсальный русско-английский словарь > привлекательность рекламы
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5 привлекательность
1. attractiveness2. personableness3. sex appealпривлекательность, красота — eye appeal
сексапильность, сексуальная привлекательность — sex appeal
4. winsomeness5. appeal6. attractionРусско-английский большой базовый словарь > привлекательность
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6 внешняя привлекательность
1) Agriculture: visual appeal (напр. фруктов, овощей)2) Economy: visual appeal3) Advertising: eye appealУниверсальный русско-английский словарь > внешняя привлекательность
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7 рекламная концепция
1) Economy: advertising appeal2) Advertising: advertising conceptУниверсальный русско-английский словарь > рекламная концепция
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8 рекламное обращение
Универсальный русско-английский словарь > рекламное обращение
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9 возбудить иск
2) Economy: lodge an appeal3) Advertising: bring action4) Makarov: prosecute a claim, commence a case, develop a case -
10 подлежащий обжалованию
1) General subject: appealable2) Law: reversible, subject to appeal3) Advertising: liable to complaintУниверсальный русско-английский словарь > подлежащий обжалованию
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11 притягательная сила
1) General subject: attractiveness, attractor, charisma (вождя, полководца), lure, magnet2) Bookish: allurement3) Religion: appeal4) Advertising: attention-getting power, pulling power, strong attraction5) Patents: attention value6) Aviation medicine: cohesion (сближающая членов коллектива)7) Makarov: tractionУниверсальный русско-английский словарь > притягательная сила
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12 направленность рекламы
Русско-английский большой базовый словарь > направленность рекламы
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13 идея рекламы
Advertising: advertising appeal, advertising idea -
14 актуальность мотива
Advertising: relevance of appeal, relevancy of appealУниверсальный русско-английский словарь > актуальность мотива
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15 мотив конкурентного преимущества рекламируемого товара
Advertising: competitive product advantage advertising appealУниверсальный русско-английский словарь > мотив конкурентного преимущества рекламируемого товара
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16 побудительный мотив рекламы
Advertising: advertising appealУниверсальный русско-английский словарь > побудительный мотив рекламы
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17 альтернативный мотив
Advertising: alternative appealУниверсальный русско-английский словарь > альтернативный мотив
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18 аргумент коммуникации
Advertising: communication appealУниверсальный русско-английский словарь > аргумент коммуникации
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19 аргументация маркетинга
Advertising: marketing appealУниверсальный русско-английский словарь > аргументация маркетинга
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20 довод в пользу здоровья
Advertising: health appealУниверсальный русско-английский словарь > довод в пользу здоровья
См. также в других словарях:
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advertising appeal — The central theme or idea behind an advertising message. Essentially its purpose is to tell potential buyers what the product offers and why the product is or should be appealing to them. To be meaningful, the appeal must be distinctive and… … Big dictionary of business and management
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