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121 оружие оружи·е
1) weapott(s), arms; (вооружение) armament(s)бряцать / потрясать оружием — to rattle the sabre, to brandish one's arms
взяться за оружие — to take up / to rise in arms
накапливатьоружие — to pile up arms / weapons
производить оружие — to produce / to manufacture arms
сложить оружие — to lay down one's arms
абсолютное оружие — absolute / ultimate weapon
антиракетное оружие — antimissile weapons / weaponry
атомное оружие — atomic / nuclear weapons
бактериологическое оружие — bacteriological / germ weapon
запрещение разработки, производства и накопления запасов бактериологического и токсичного оружия — prohibition of the development, production ad stockpiling of bacterio-logical / germ and toxin weapons
биологическое оружие — biological weapon, bio-arms
евростратегическое оружие — Eurostrategic arms / weapons
кинетическое оружие — kinetic-kill vehicle, KKV
оборонительное оружие — defensive weapons, weapons of defense
обычное (не атомное) оружие — conventional arms / weapons, nonatomic / nonnuclear weapons
противоспутниковое оружие — anti / counter satellite weapons
стратегическое оружие — strategic arms / weapons
стратегическое наступательное оружие — strategic offensive arms / weapons
термоядерное оружие — thermonuclear / fusion weapon
незаконность / противоправность применения химического и бактериологического оружия — illegality of use of chemical and bacteriological weapons
холодное оружие — side-arms, cold steel
ядерное оружие — nuclear weapons / arms
исключить возможность применения ядерного оружия — to eliminate the possibility of / to rule out the use of nuclear weapons
исключить все виды ядерного оружия из арсеналов государств — to exclude all types of nuclear weapons from the arsenals of states
ликвидировать ядерное оружие — to destroy / to eliminate nuclear weapons
отказаться от производства и приобретения ядерного оружия — to renounce the production and acquisition of nuclear weapons
размещать ядерное оружие — base / to deploy / to station nuclear weapons
размещать ядерное оружие на дне океана — to emplace / to implant nuclear weapons on the seabed
тактическое ядерное оружие — battlefield / tactical nuclear weapons
ядерное оружие мощностью в одну килотонну / мегатонну — kiloton / megaton weapon
испытания ядерного оружия — см. испытание
добиваться полной ликвидации ядерного оружия — to strive for complete / total elimination of nuclear weapons
поэтапная ликвидация ядерного оружия — stage-by-stage / step-by-step elimination of nuclear weapons
неразмещение ядерного оружия — nondeployment / nonstationing of nuclear weapons
неразмещение ядерного оружия на территории тех государств, где его нет в настоящее время — nonstationing of nuclear weapons on the territory of the states where there are no such weapons at present
нераспространение ядерного оружия — non-dissemination / non proliferation of nuclear weapons
вертикальное / качественное нераспространение ядерного оружия — vertical nonproliferation
горизонтальное / количественное нераспространение ядерного оружия — horizontal nonproliferation
применение / использование ядерного оружия — use of nuclear weapons
исключить случайное или несанкционированное применение ядерного оружия — to guarantee against accidental or unaulhorized use of nuclear weapons
ограниченное или частичное применение ядерного оружия — limited or partial / selective use of nuclear weapons
производство ядерного оружия — production / manufacture of nuclear weapons
распространение ядерного оружия — dissemination / proliferation / spread of nuclear arms / weapons
затруднить распространение ядерного оружия — to hinder the proliferation / the spread of nuclear weapons
предотвратить распространение ядерного оружия в космосе — to avert the extention of nuclear weapons into space
страны, не располагающие ядерным оружием — nonnuclear countries / powers / states, have-nots
страны, обладающие ядерным оружием — nuclear countries / powers / states, haves
необычные / особые виды оружия (бактериологическое, нейтронное, химическое, ядерное) — unconventional weapons
запасы оружия — stockpiles / stores of weapons
накапливать запасы оружия — to accumulate / to pile up / to store arms / weapons
наращивать запасы оружия — to build up / to pile up arms / weapons
накопление оружия — accumulation / stockpiling of weapons
запретить накопление оружия — to ban the stockpiling of arms / weapons
оружие массового уничтожения — weapons of mass annihilation / extermination / destruction
запрещение и ликвидация всех видов оружия массового уничтожения — prohibition and elimination of all types of weapons of mass destruction
появление новых видов оружия массового уничтожения — emergence of new types of weapons of mass destruction
новейшие / сложные современные / усовершенствованные виды оружия — sophisticated weapons
поставки оружия — arms supply / procurement
поставщики оружия — suppliers of arms; merchants of arms of death разг.
продажа оружия иностранным государствам — sales / trade of arms to foreign states
производство оружия — armaments production / manufacture
торговля оружием — trade in arms, arms traffic
торговцы оружием — arms sellers / dealers / merchants
2) (средства борьбы) weaponsидейное / идеологическое оружие — ideological weapon
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122 Ford, Henry
[br]b. 30 July 1863 Dearborn, Michigan, USAd. 7 April 1947 Dearborn, Michigan, USA[br]American pioneer motor-car maker and developer of mass-production methods.[br]He was the son of an Irish immigrant farmer, William Ford, and the oldest son to survive of Mary Litogot; his mother died in 1876 with the birth of her sixth child. He went to the village school, and at the age of 16 he was apprenticed to Flower brothers' machine shop and then at the Drydock \& Engineering Works in Detroit. In 1882 he left to return to the family farm and spent some time working with a 1 1/2 hp steam engine doing odd jobs for the farming community at $3 per day. He was then employed as a demonstrator for Westinghouse steam engines. He met Clara Jane Bryant at New Year 1885 and they were married on 11 April 1888. Their only child, Edsel Bryant Ford, was born on 6 November 1893.At that time Henry worked on steam engine repairs for the Edison Illuminating Company, where he became Chief Engineer. He became one of a group working to develop a "horseless carriage" in 1896 and in June completed his first vehicle, a "quadri cycle" with a two-cylinder engine. It was built in a brick shed, which had to be partially demolished to get the carriage out.Ford became involved in motor racing, at which he was more successful than he was in starting a car-manufacturing company. Several early ventures failed, until the Ford Motor Company of 1903. By October 1908 they had started with production of the Model T. The first, of which over 15 million were built up to the end of its production in May 1927, came out with bought-out steel stampings and a planetary gearbox, and had a one-piece four-cylinder block with a bolt-on head. This was one of the most successful models built by Ford or any other motor manufacturer in the life of the motor car.Interchangeability of components was an important element in Ford's philosophy. Ford was a pioneer in the use of vanadium steel for engine components. He adopted the principles of Frederick Taylor, the pioneer of time-and-motion study, and installed the world's first moving assembly line for the production of magnetos, started in 1913. He installed blast furnaces at the factory to make his own steel, and he also promoted research and the cultivation of the soya bean, from which a plastic was derived.In October 1913 he introduced the "Five Dollar Day", almost doubling the normal rate of pay. This was a profit-sharing scheme for his employees and contained an element of a reward for good behaviour. About this time he initiated work on an agricultural tractor, the "Fordson" made by a separate company, the directors of which were Henry and his son Edsel.In 1915 he chartered the Oscar II, a "peace ship", and with fifty-five delegates sailed for Europe a week before Christmas, docking at Oslo. Their objective was to appeal to all European Heads of State to stop the war. He had hoped to persuade manufacturers to replace armaments with tractors in their production programmes. In the event, Ford took to his bed in the hotel with a chill, stayed there for five days and then sailed for New York and home. He did, however, continue to finance the peace activists who remained in Europe. Back in America, he stood for election to the US Senate but was defeated. He was probably the father of John Dahlinger, illegitimate son of Evangeline Dahlinger, a stenographer employed by the firm and on whom he lavished gifts of cars, clothes and properties. He became the owner of a weekly newspaper, the Dearborn Independent, which became the medium for the expression of many of his more unorthodox ideas. He was involved in a lawsuit with the Chicago Tribune in 1919, during which he was cross-examined on his knowledge of American history: he is reputed to have said "History is bunk". What he actually said was, "History is bunk as it is taught in schools", a very different comment. The lawyers who thus made a fool of him would have been surprised if they could have foreseen the force and energy that their actions were to release. For years Ford employed a team of specialists to scour America and Europe for furniture, artefacts and relics of all kinds, illustrating various aspects of history. Starting with the Wayside Inn from South Sudbury, Massachusetts, buildings were bought, dismantled and moved, to be reconstructed in Greenfield Village, near Dearborn. The courthouse where Abraham Lincoln had practised law and the Ohio bicycle shop where the Wright brothers built their first primitive aeroplane were added to the farmhouse where the proprietor, Henry Ford, had been born. Replicas were made of Independence Hall, Congress Hall and the old City Hall in Philadelphia, and even a reconstruction of Edison's Menlo Park laboratory was installed. The Henry Ford museum was officially opened on 21 October 1929, on the fiftieth anniversary of Edison's invention of the incandescent bulb, but it continued to be a primary preoccupation of the great American car maker until his death.Henry Ford was also responsible for a number of aeronautical developments at the Ford Airport at Dearborn. He introduced the first use of radio to guide a commercial aircraft, the first regular airmail service in the United States. He also manufactured the country's first all-metal multi-engined plane, the Ford Tri-Motor.Edsel became President of the Ford Motor Company on his father's resignation from that position on 30 December 1918. Following the end of production in May 1927 of the Model T, the replacement Model A was not in production for another six months. During this period Henry Ford, though officially retired from the presidency of the company, repeatedly interfered and countermanded the orders of his son, ostensibly the man in charge. Edsel, who died of stomach cancer at his home at Grosse Point, Detroit, on 26 May 1943, was the father of Henry Ford II. Henry Ford died at his home, "Fair Lane", four years after his son's death.[br]Bibliography1922, with S.Crowther, My Life and Work, London: Heinemann.Further ReadingR.Lacey, 1986, Ford, the Men and the Machine, London: Heinemann. W.C.Richards, 1948, The Last Billionaire, Henry Ford, New York: Charles Scribner.IMcN -
123 operation
operation nполетabnormal operationsособые случаи выполнения полетовaborted operationпрерванный полетaccidental operationсамопроизвольное срабатываниеaccident-free operationбезаварийная эксплуатацияacrobatics operationвыполнение фигур высшего пилотажаaerial ambulance operationполет для оказания медицинской помощиaerial photography operationаэрофотосъемкаaerial spotting operationполет с целью установления координат объекта поискаaerial survey operationполет для выполнения наблюдений с воздухаaerial work operationполет для выполнения работaerodrome operationэксплуатация аэродромаaerodrome traffic circuit operationполет по кругу в районе аэродромаaerodrome vehicle operationэксплуатация аэродромных транспортных средствaffect flight operationспособствовать выполнению полетаaircraft operationэксплуатация воздушного суднаair operation for hireвоздушная перевозка по наймуair operation for remunerationвоздушная перевозка за платуairport facilities operationэксплуатация оборудования аэропортаair transport operationsавиатранспортные перевозкиall-freight operationsгрузовые перевозкиall-weather operationsвсепогодные полетыall-weather operations programпрограмма всепогодных полетовapproach operationзаход на посадкуassociated crop control operationконтроль состояния посевов по пути выполнения основного заданияassociated fire control operationпротивопожарное патрулирование по пути выполнения основного заданияasymmetric flaps operationнесимметрическая работа закрылковattempted operationопытная эксплуатацияauthorized operationразрешенный полетautorotative descend operationснижение на режиме авторотацииavailable for daylight operationпригодный для полета только в светлое время сутокaviation operationsавиационные перевозкиbase leg operationполет на участке между третьим и четвертым разворотамиbusiness operationадминистративный полетcancel operationотменять полетcargo operationsгрузовые перевозкиcattle roundup operationоблет стадаcentralized operationsцентрализованные перевозкиcivil air operationsполеты гражданских воздушных судовclimb to cruise operationнабор высоты до крейсерского режимаcome into operationвводить в эксплуатациюcommercial air transport operationsкоммерческие воздушные перевозкиcommercial operationкоммерческий полетcommunications operationведение связиconstruction work operationsстроительные работы с помощью авиацииcrop control operationполет для контроля состояния посевов с воздухаcross-band operationработа на смежных диапазонахcut-off engine operationпорядок выключения двигателяdaylight operationsполеты в светлое время сутокdeficit operationsубыточные перевозкиdemonstration operationдемонстрационный полетdeparture operationsоперации по подготовке рейса к вылетуdescending operationполет со снижениемdiverted attention from operationвнимание, отвлеченное от управления воздушным судномdomestic operationsвнутренние перевозкиdual operationполет с инструкторомemergency descent operationаварийное снижениеemergency operations serviceаварийная службаengage in aircraft operationэксплуатировать воздушное судноengine run-up operationопробование двигателяen-route operationполет по маршрутуexcess operationsприбыльные перевозкиexperimental operationэкспериментальный полетferry operationперегоночный полетField Operation BranchОтдел осуществления проектов на местахField Operations SectionСекция осуществления проектов на местах(ИКАО) final approach operationполет на конечном этапе захода на посадкуfire control operationпротивопожарное патрулирование с воздухаflight operationвыполнение полетовflight operations expertэксперт по производству налетовflight operations instructorинструктор по производству полетовflight operations personnelперсонал по обеспечению полетовflight operations systemсистема обеспечения полетовfog dispersal operationоперация по рассеиванию туманаfrequency of operationsчастота полетовfrom landing operationsдействия после посадкиgeneral aviation operationsполеты авиации общего назначенияgo-around operationsдействия при уходе на второй кругgovern the operationруководить эксплуатациейground handling operationназемное обслуживание рейсовground operationназемная эксплуатацияground taxi from landing operationруление после посадкиground taxi operationруление по аэродромуhigh-level operationsполеты на высоких эшелонахholding en-route operationполет в режиме ожидания на маршрутеholding operationполет в режиме ожиданияhover operationвисениеidling engine operationработа двигателя на режиме малого газаimpair the operationнарушать работуimproper operationнеправильная эксплуатацияin operationв эксплуатациюinstructional operationучебный полетinstrument flight rules operationполет по приборамintermediate approach operationвыполнение промежуточного этапа захода на посадкуinternational operationsмеждународные перевозкиitinerant operationцелевой полетlanding operationпосадкаlanding roll operationпробегlevel-off operationвыравниваниеlocal operationsвнутренние полетыlong final straight-in-approach operationконечный удлиненный заход на посадку с прямойlow flying operationполет на малой высотеlow weather operationsполеты по низким метеоминимумамmaintenance operationsработы по техническому обслуживаниюmake an operation hazardousсоздавать опасность полетуmissed approach operationуход на второй круг с этапа захода на посадкуnight operationsполеты в темное время сутокno-failure operationбезотказная работаno-load operationхолостой ходnoncommercial operationsнекоммерческие перевозкиnonscheduled operationsнерегулярные перевозкиnormal cruise operationполет на крейсерском режимеnormal initial climb operationнабор высоты на начальном участке установленной траекторииnormal weather operationполет в нормальных метеоусловияхoff-shore operationsполеты в районе открытого моряoperation conditionsэксплуатационный режимoperation instructionинструкция по производству полетовoperation of aircraftэксплуатация воздушного суднаoperation phaseэтап полетаoperation regulationsправила эксплуатацииoperations divisionслужба перевозокoperations inspectorинспектор по производству полетовoperations towerпункт управления полетамиoperation testsэксплуатационные испытанияoperation time limitмаксимально допустимое время работыoverload operationэксплуатация с перегрузкойoverwater operationполет над водным пространствомparalleled operationпараллельная работаpart time operationsвременные полетыpassenger operationsпассажирские воздушные перевозкиpermission for operationразрешение на выполнение полетаpleasure operationпрогулочный полетpooled operationsпульные перевозкиpositioning operationперебазированиеpower-on descend operationснижение с работающими двигателямиpower patrol operationпатрулирование линий электропередач с воздухаpower reduction operationуменьшение мощностиpractice operationтренировочный полетpremature operationпреждевременное срабатываниеprivate operationsчастные перевозкиprovide operationобеспечивать эксплуатациюput in operationвводить в эксплуатациюregularity of operationsрегулярность полетовrescue operationsоперации по спасениюrestrict the operationsнакладывать ограничения на полетыresume normal operationsвозобновлять полетыroll-on operationпробегrotorcraft operationsвоздушные перевозки вертолетомrough engine operationsперебои в работе двигателяrtouble-free operationбезотказная работаrun-down engine operationвыбег двигателяrun-on operationпробегrun operationразбегsafe operationбезопасная эксплуатацияsearch and rescue operationsпоисково-спасательные работыsearch operationпоисковый полетsee and avoid operationsдействия по обнаружению и уходуsequence of operationпоследовательность выполнения операцийsolo operationсамостоятельный полетstanding operationобслуживание в процессе стоянкиstarting engine operationзапуск двигателяsymmetric flap operationсимметричная работа закрылковtakeoff operationвыполнение взлетаtaxing operationрулениеtest operationиспытательный полетtouchdown operationsдействия в момент касания ВППtraining operationтренировочный полетturn-around operationполет туда-обратноunauthorized operationнеразрешенный полетuncontrolled descent operationнеуправляемое снижениеunparalleled operationнепараллельная работаvertical rotocraft operationвертикальный взлет вертолета -
124 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
125 département
département [depaʀtəmɑ̃]masculine noundepartment ; ( = division du territoire) département━━━━━━━━━━━━━━━━━France is divided into 95 metropolitan départements and four overseas départements. Each is run by its own local council, the « conseil général ». Every département has a code number which appears as the first two figures of postcodes and the last two figures on vehicle registration plates. → ARRONDISSEMENT CANTON COMMUNE RÉGION DOM-TOM* * *An administrative unit (of which there are 96 in Metropolitan France) based on a division dating from the Revolutionary period. Most are named after rivers or mountains within their border. The main town is the seat of the préfet, and is often called the préfecture. Each département has a number and this appears as the first two digits in postcodes for addresses within the département and as the two-digit number at the end of registration numbers on motor vehicles* * *depaʀtəmɑ̃ nm1) (dans une entreprise, une université) department2) ADMINISTRATION département* * *département nm1 Admin (administrative) department;2 (d'organisme, d'université, d'administration) department; ce n'est pas mon département lit fig that's not my department;3 ( ministère) department.ⓘ Département An administrative unit (of which there are 96 in Metropolitan France) based on a division dating from the Revolutionary period. Most are named after rivers or mountains within their border. The main town is the seat of the préfet, and is often called the préfecture. Each département has a number and this appears as the first two digits in postcodes for addresses within the département and as the two-digit number at the end of registration numbers on motor vehicles.[departəmɑ̃] nom masculinle Département d'État the State Department, the Department of StateOne of the three main administrative divisions in France. There are a hundred in all, four of which are overseas. Each is run by a conseil général, which has its headquarters in the principal town of the département.Départements are numbered in alphabetical order (with a few exceptions in Île de France). The number is often used to refer to the department, particularly for the Paris area, and it is not uncommon to hear people say j'habite dans le 91 meaning j'habite dans l'Essonne. -
126 pull
A n1 ( tug) coup m ; one good pull and the door opened un bon coup et la porte s'est ouverte ; to give sth a pull tirer sur qch ;2 ( attraction) lit force f ; fig attrait m ; gravitational pull force gravitationnelle ; the pull of Hollywood/of the sea l'attrait d'Hollywood/de la mer ;3 ○ ( influence) influence f ; to exert a pull over sb exercer une certaine influence sur qn ; to have a lot of pull with sb avoir beaucoup d'influence sur qn ; to have the pull to do avoir le bras suffisamment long pour faire ;5 ○ ( on cigarette etc) bouffée f ; to take a pull at ou on a cigarette tirer une bouffée sur une cigarette ;7 ( snag) ( in sweater) maille f tirée ; there's a pull in my sweater il y a une maille tirée sur mon pull ;8 Print épreuve f ;9 ( prolonged effort) it was a hard pull to the summit cela a été très dur d'arriver jusqu'au sommet ; the next five kilometres will be a hard pull les cinq prochains kilomètres vont être durs.B vtr1 ( tug) tirer [chain, curtain, hair, tail] ; tirer sur [cord, rope] ; to pull the door open/shut ouvrir/fermer la porte ; to pull the sheets over one's head se cacher la tête sous les draps ; to pull a sweater over one's head ( to put it on) enfiler un pull-over ; ( to take it off) retirer un pull-over ;2 (tug, move) ( towards oneself) tirer (towards vers) ; ( by dragging) traîner [reticent person, heavy object] (along le long de) ; ( to show sth) entraîner par le bras [person] ; to pull sb by the arm/hair tirer qn par le bras/les cheveux ; to pull sb/sth through faire passer qn/qch par [hole, window] ;3 ( draw) [vehicle] tracter [caravan, trailer] ; [horse] tirer [cart, plough] ; [person] tirer [handcart, sled] ;4 (remove, extract) extraire [tooth] ; cueillir [peas, beans, flowers] ; arracher [potatoes] ; to pull sth off [small child, cat] faire tomber qch de [shelf, table] ; he pulled her attacker off her il a fait lâcher prise à son assaillant ; to pull sth out of tirer qch de [pocket, drawer] ; to pull sb out of retirer qn de [wreckage] ; sortir qn de [river] ;8 ( hold back) [rider] retenir [horse] ; to pull one's punches [boxer] retenir ses coups ; fig he didn't pull his punches il n'a pas mâché ses mots ;9 (steer, guide) to pull a boat into the bank amener une barque jusqu'à la berge ; to pull a plane out of a dive redresser un avion ;11 Print tirer [proof] ;13 ○ ( attract) attirer [audience, voters, girls, men] ;14 ( make) to pull a face faire la grimace ; to pull faces faire des grimaces ; to pull a strange expression faire une drôle de tête ○.C vi1 ( tug) tirer (at, on sur) ; to pull at sb's sleeve tirer qn par la manche ;2 ( resist restraint) [dog, horse] tirer (at, on sur) ;3 ( move) tirer ; the car pulls to the left la voiture tire à gauche ; the brakes are pulling to the left quand on freine la voiture tire à gauche ; to pull ahead of sb [athlete, rally driver] prendre de l'avance sur qn ; [company] avoir de l'avance sur [competitor] ;5 Sport [golfer, batsman] hooker ;6 ( row) ramer.pull the other one (it's got bells on) ○ ! à d'autres (mais pas à moi) ○ ! ; to be on the pull ◑ draguer ○.■ pull along:▶ pull [sth] along, pull along [sth] tirer [sled] ;▶ pull [sb] along tirer qn par le bras.■ pull apart:▶ pull apart [component, pieces] se séparer ;▶ pull [sb/sth] apart1 ( dismantle) démonter [machine, toy] ;2 ( destroy) [child] mettre en pièces [toy] ; [animal] déchiqueter [object, prey] ; I'll find the key, I don't care if I have to pull the house apart! fig je trouverai cette clé, même si je dois mettre la maison sens dessus dessous! ;4 ( separate) séparer [combattants, dogs, pages].■ pull away:1 (move away, leave) [car] démarrer ; [person] s'écarter ;2 ( become detached) [component, piece] se détacher ;3 ( open up lead) [car, horse] se détacher (from de) ;▶ pull away from [sb/sth] [car, person] s'éloigner de [person, kerb] ;▶ pull [sb/sth] away éloigner [person] ; retirer [hand] ; to pull [sth] away from sb arracher [qch] à qn [held object] ; to pull sb/sth away from éloigner qn/qch de [danger] ; écarter qn/qch de [window, wall etc].■ pull back:1 ( withdraw) [troops] se retirer (from de) ;2 ( move backwards) [car, person] reculer ;3 ( close the gap) rattraper mon/son etc retard ; she's pulling back ( in race) elle est en train de rattraper son retard ;▶ pull [sb/sth] back, pull back [sb/sth]2 ( tug back) pull the rope back hard tire fort sur la corde.■ pull down:▶ pull [sth] down, pull down [sth]1 ( demolish) démolir [building] ;▶ pull [sb/sth] down, pull down [sb/sth] ( drag down) tirer [person, object] (onto sur) ; fig entraîner [person, company] ; he'll pull you down with him il va t'entraîner avec lui.■ pull in:▶ pull in [car, bus, driver] s'arrêter ; pull in at the next service station arrêtez-vous à la prochaine station-service ; the police signalled to the motorist to pull in GB la police a fait signe à l'automobiliste de s'arrêter ; to pull in to the kerb s'arrêter le long du trottoir ;▶ pull [sb] in, pull in [sb]1 ( bring in) [police] appréhender qn ; to pull sb in for questioning appréhender qn pour l'interroger ;▶ pull [sth] in, pull in [sth]3 ( steer) [driver] arrêter.■ pull off:▶ pull off [sth], pull [sth] off2 ○ ( clinch) réussir [raid, robbery] ; conclure [deal] ; réaliser [coup, feat] ; décrocher [win, victory].■ pull out:▶ pull out1 ( emerge) [car, truck] déboîter ; I got to the platform just as the train was pulling out je suis arrivé sur le quai au moment où le train partait ; to pull out of quitter [drive, parking space, station] ;2 ( withdraw) [army, troops] se retirer ; [candidate, competitor] se retirer ; to pull out of se retirer de [negotiations, Olympics, area] ;▶ pull [sth] out, pull out [sth]2 ( take out) sortir [knife, gun, wallet, handkerchief] ;3 ( withdraw) retirer [troops, army].■ pull over:▶ pull over [motorist, car] s'arrêter (sur le côté) ;▶ pull [sb/sth] over [police] forcer [qn/qch] à se ranger sur le côté [driver, car].■ pull through:▶ pull through [accident victim] s'en tirer, s'en sortir ;▶ pull [sb/sth] through faire passer [object, person, wool] ; pull the thread through to the front faites passer le fil devant.▶ pull together faire un effort, s'y mettre ; we must all pull together il faut que tout le monde fasse un effort ou s'y mette ;▶ pull [sth] together pull the two ends of the rope together mettez la corde bout à bout ; pull the two pieces together mettez les deux morceaux l'un contre l'autre ; to pull oneself together se ressaisir, se reprendre.■ pull up:▶ pull up1 ( stop) [car, athlete] s'arrêter ;2 ( regain lost ground) [athlete, pupil] rattraper son retard ;▶ pull up [sth], pull [sth] up1 ( uproot) arracher [weeds] ;2 ( lift) lever [anchor, drawbridge] ; to pull up one's trousers/one's socks remonter son pantalon/ses chaussettes ; to pull up a chair prendre une chaise ;▶ pull [sb] up1 ( lift) hisser ; to pull sb up a cliff/out of a well hisser qn en haut d'une falaise/hors d'un puits ; to pull oneself up se hisser ;2 ( reprimand) réprimander qn ; he pulled me up for working too slowly il m'a réprimandé parce que je travaillais trop lentement ; -
127 toss
2 ( of coin) to win/lose the toss remporter/perdre le tirage au sort (à pile ou face) ; to decide sth on the toss of a coin décider qch à pile ou face ;3 ( throw) jet m ;4 ( jerky movement) a toss of the head un mouvement brusque de la tête ;5 ○ ( fall) to take a toss ○ faire une chute (de cheval).B vtr1 ( throw) lancer [ball, stick] ; to toss sth into the air lancer qch en l'air ; to toss sb sth lancer qch à qn ; to toss sth towards/into/over sth lancer qch en direction de/dans/par-dessus qch ;2 ○ ( chuck) toss me the newspaper balance-moi ○ le journal ;3 ( flip) faire sauter [pancake] ; lancer [dice] ; to toss a coin tirer à pile ou face ; I'll toss you for the last piece of cake tirons le dernier morceau de gâteau à pile ou face ;4 Culin ( stir) tourner [salad] ; faire sauter [vegetables, meat] (in dans) ; tossed in olive oil sauté dans l'huile d'olive ;5 ( throw back) [animal] secouer [head, mane] ; to toss one's head [person] rejeter la tête en arrière ; to toss one's hair back rejeter les cheveux en arrière ;7 ( move violently) [wind] agiter [branches, leaves] ; [waves] ballotter [boat] ; to be tossed about ou to and fro [person, boat] être ballotté ; a storm-tossed sea littér une mer agitée par la tempête.C vi1 ( turn restlessly) [person] se retourner ; I tossed and turned all night je me suis tourné et retourné toute la nuit ;2 ( flip a coin) [referee] tirer à pile ou face ; to toss for first turn/service tirer le premier tour/service à pile ou face.I'm not prepared to argue the toss je n'ai pas envie d'en discuter ; I don't ou couldn't give a toss ○ je m'en fiche pas mal ○ ; he couldn't give a toss ○ if you're tired/about his kids ○ il se fiche pas mal ○ que tu sois fatigué/de ses gosses ○ ; who gives a toss ○ ? on n'en a rien à fiche ○ !■ toss about, toss around [boat, person] être ballotté ;▶ toss [sth] around lit [people] se faire des passes avec [ball] ; fig retourner [ideas] ; to get tossed around ( in vehicle) se faire brinquebaler.■ toss away:■ toss back:▶ toss [sth] back, toss back [sth] renvoyer [ball, object].■ toss off ○:▶ toss off ● se branler ● ;▶ toss [sth] off, toss off [sth] expédier [article, letter] ; lamper ○ [drink] ;▶ toss oneself off ● GB se branler ●.■ toss out:▶ toss [sth] out, toss out [sth] jeter [newspaper, empty bottles] ;▶ toss sb out éjecter qn (from de).■ toss up ( flip a coin) tirer à pile ou face ; to toss up ○ whether to do sth se tâter ○ pour faire qch ; to toss up ○ when/where… se tâter ○ pour savoir quand/où… -
128 duty
[ˈdju:tɪ]ad valorem duty пошлина, пропорциональная стоимости товара ad valorem duty пошлина "ад валорем"; стоимостный тариф additional duty дополнительная обязанность additional duty дополнительный сбор alcohol excise duty акцизный сбор за продажу алкогольных напитков allotment duty распределительный налог antidumping duty антидемпинговая пошлина back duty дополнительный сбор basic duty основной сбор betting duty тотализаторный налог capital duty налог на капитал civic duty гражданская обязанность civic duty гражданский долг compensatory duty копенсационная пошлина (ЕЭС) consumer loan duty налог на потребительскую ссуду consumer loan interest duty налог на проценты потребительской ссуды contingent duty условная обязанность contract stamp duty сбор за биржевую печать countervailing duty эк. компенсационная пошлина countervailing duty компенсационная таможенная пошлина customs duty таможенная пошлина customs duty таможенный сбор day duty повседневные обязанности differential duty дифференциальная пошлина duty долг, обязанность; to do one's duty исполнять свой долг on duty на дежурстве; при исполнении служебных обязанностей; doctor on duty дежурный врач donation duty налог на дарение duty вахта duty гербовый сбор duty дежурство duty долг, обязанность; to do one's duty исполнять свой долг duty задание duty задача duty моральное обязательство duty налог duty обязанность duty поручение duty почтение; he sends his duty to you он свидетельствует вам свое почтение duty пошлина; гербовый сбор; customs duties таможенные пошлины duty пошлина duty тех. работа, производительность, режим (машины); мощность; duty of water с.-х. гидромодуль duty служба duty служебные обязанности; дежурство; to take up one's duties приступить к своим обязанностям duty функция duty attr. дежурный; duty officer амер. воен. дежурный офицер duty attr. официальный; duty call официальный визит duty attr. служебный; duty journey служебная поездка, командировка duty attr. официальный; duty call официальный визит duty attr. служебный; duty journey служебная поездка, командировка duty list воен. график дежурств list: duty список, перечень, реестр; инвентарь; to enter in a list вносить в список; to make a list составлять список; duty list расписание дежурств duty of attendance обязанность присутствовать duty of care обязанность проявлять внимание duty of care обязанность соблюдать осторожность duty of custody обязанность взять на хранение duty of diligence обязанность проявлять старательность duty of discovery обязанность предоставлять документы duty of giving evidence обязанность давать свидетельские показания duty of loyalty обязанность соблюдать закон duty of obedience обязанность подчиняться duty of payment обязанность производить платежи duty of public consultation обязанность проводить консультации с общественностью duty of reversion обязанность поворота прав duty of service воинская обязанность duty of service служебная обязанность duty тех. работа, производительность, режим (машины); мощность; duty of water с.-х. гидромодуль duty attr. дежурный; duty officer амер. воен. дежурный офицер officer: duty duty лицо, собирающее пошлину duty on capital flows налог на движение капитала duty on capital flows налог на перелив капитала duty on consumer loans налог на потребительские ссуды duty on exports экспортная пошлина duty on goods in bond сбор с товара, сложенного на таможенном складе до уплаты пошлины duty on imports and exports пошлина на ввоз и вывоз duty on shares налог на акции duty on spirits налог на спиртные напитки duty to act обязанность действовать duty to declare обязанность предъявлять вещи, облагаемые пошлиной duty to deduct обязанность производить удержание duty to disclose all material facts обязанность сообщать все существенные факты duty to fence обязанность установить ограждение duty to file tax returns обязанность представлять налоговую декларацию duty to give notice обязанность направлять уведомление duty to inform обязанность сообщать информацию duty to keep accounts обязанность вести бухгалтерский учет duty to keep fences in repair обязанность поддерживать ограждение в исправном состоянии duty to keep secret обязанность хранить тайну duty to limit damage обязанность ограничивать причиняемый ущерб duty to live together сем.право обязанность совместного проживания duty to make statement обязанность делать заявление duty to mitigate losses обязанность смягчать последствия ущерба duty to notify обязанность извещать duty to notify обязанность уведомлять duty to prove title обязанность подтверждать право duty to register обязанность проводить регистрацию duty to save insured property from damage обязанность беречь застрахованное имущество от повреждения duty to save up обязанность проявлять бережливость duty to support somebody обязанность содержать кого-либо estate duty налог на наследство, наследственная пошлина estate duty налог на наследство estate: duty duty налог на наследство excess profits duty налог на сверхприбыль excise duty акциз, акцизный сбор excise duty акциз excise duty акцизный сбор export duty экспортная пошлина export: duty attr. экспортный, вывозной; export duty экспортная пошлина external rate of duty ставка таможенной пошлины extra duty дополнительная пошлина extra: duty добавочный, дополнительный; extra duty дополнительные обязанности field duty служба в действующей армии financial duty финансовый сбор fiscal duty налог. финансовый сбор flat-rate excise duty акцизный сбор с фиксированной ставкой forest preservation duty налог на охрану лесов freedom from duty освобождение от пошлины handing over duty сбор за доставку duty почтение; he sends his duty to you он свидетельствует вам свое почтение import duty импортная пошлина import duty таможенная пошлина на ввозимые товары income tax duty подоходный налог inland duty налог внутри страны internal customs duty таможенная пошлина внутри страны internal duty внутренний сбор investment duty налог на капиталовложения legacy duty налог на наследство legacy duty наследственная пошлина legal duty договорная обязанность legal duty обязанность, налагаемая правом; правовая обязанность levy a duty взимать налог minimum duty минимальная пошлина motor vehicle duty налог на автотранспортное средство neglect a duty не выполнять обязанности night duty ночная служба night duty ночная смена night duty ночной режим night: night attr. ночной, вечерний; night duty ночное дежурство; night and day всегда, непрестанно nonrecurring duty разовая пошлина off duty вне службы official duty служебная обязанность on active duty на действительной службе on duty на дежурстве; при исполнении служебных обязанностей; doctor on duty дежурный врач on duty на дежурстве on duty на службе out of duty вне службы, в свободное от работы время pay duty платить налог pay duty платить пошлину petrol duty налог на нефть preferential duty дифференциальная пошлина preferential duty преференциальный таможенный тариф production duty налог на производство professional duty профессиональная обязанность prohibitive duty запретительная пошлина prohibitory duty запретительная пошлина protective duty покровительственная пошлина protective duty протекционистская пошлина public duty общественная обязанность public duty общественный долг real estate duty налог на недвижимость release duty налог на разблокированную сумму retaliatory customs duty карательная таможенная пошлина revenue duty фискальная пошлина royalty duty лицензионный платеж sales duty сбор за продажу sales duty торговая пошлина social duty общественный долг special duty специальная пошлина special excise duty специальный акцизный сбор specific duty производительность на единицу мощности specific duty специфическая пошлина specific duty удельная производительность stamp duty гербовый сбор subsidiary duty дополнительные обязанности succession duty налог на наследуемую недвижимость succession: duty attr.: duty duty налог на наследство; the Succession States ист. государства, образовавшиеся после распада Австро-Венгрии supervisory duty контрольная обязанность duty служебные обязанности; дежурство; to take up one's duties приступить к своим обязанностям tobacco duty налог на табачные изделия transfer duty гербовый сбор при передаче права собственности transit duty транзитная пошлина troop duty воен. строевая служба varying duty вчт. переменный режим
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