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21 sample
1. сущ.1)а) общ. образец; экземплярб) марк. образец (единица или небольшое количество какого-л. продукта, используемые для знакомства потребителей с продуктом и его потребительскими качествами)See:в) общ. образец; проба (напр., образец воды или земли, взятый для исследования)2) стат. выборка, выборочная совокупность (часть генеральной совокупности, выбранная для проведения исследования)large sample — выборка большого объема, большая выборка
small sample — выборка малого объема, малая [небольшая\] выборка
to draw a sample — составлять [производить\] выборку
Syn:sampling 2)See:biased sample, control sample, general sample, heterogeneous sample, homogeneous sample, house-to-house sampling, nonrandom sample, original sample, random sample, random digit sample, reference sample, simple random sample, unrepresentative sample, sampling, convenience sampling, cost of sample, distribution of sample, sample information2. гл.1) стат. производить [осуществлять\] выборку (отбирать часть единиц некоторой совокупности для исследования на предмет соответствия каким-л. характеристиками)to sample finished product to detect defective parts — делать выборку из готового продукта для обнаружения дефектных частей
The purpose of QC is not to sample and test for acceptance. — Цель контроля качества — это не осуществление выборок и приемочного контроля.
In some cases, FDA inspectors are taking an inordinate amount of time to decide whether or not to sample imported product.
2) марк. пробовать (осуществлять пробное использование какого-л. продукта в небольшом количестве для определения его потребительской ценности)Students and workers pay you to sample your product.
Participating in trade shows is also an excellent way to get customers to sample your product or service.
* * *
образец (товара): небольшая часть товара, демонстрирующая его качество.* * *образец; выборка1. небольшое количество товара, отобранное, чтобы представлять все его количество2. небольшое количество товара, переданное потенциальным покупателям, чтобы дать им возможность провести его испытание на соответствие их задачам3. небольшое количество изделий, отобранное из большей группы, чтобы дать представление о характеристиках последней -
22 ASAP
1) Общая лексика: hum. сокр. Automated Structural Analysis Of Proteins2) Компьютерная техника: Ada Source Analysis Program, Automated System Adjustment Program, Automatic Screen Access Program, Awesome Site Assembling Program4) Военный термин: Advanced Sensor Applications Program, Army Scientific Advisory Panel, Army Streamlined Acquisition Program, Army Substance Abuse Program, Army small arms program, advanced supersonic all-purpose, advanced survival avionics program5) Техника: Aerospace Safety Advisory Panel, aircraft synthesis analysis program, antisubmarine attack plotter6) Шутливое выражение: As Slow As Possible7) Религия: All Souls Are Precious, Always Say A Prayer8) Метеорология: Automatic Shipboard Aerological Program9) Юридический термин: Active Shooter And Patrol, Adolescent Substance Abuse Program, Americans for a Sound AIDS Policy, As Safe As Possible, Assistance For Substance Abuse Prevention10) Грубое выражение: Anarchist Skins And Punks, Another Stupid Asinine Project11) Музыка: Adrian Smith Album Project12) Радио: Area Speed And Power13) Сокращение: Advanced / Airborne Shared Aperture Program (USA), Airborne Shared Aperture Program, Aircrew Systems Advisory Panel14) Университет: Absent Student Assistance Program, Accelerated Scholars And Professionals, Alabama Student Assistance Plan, American Students To Activate Pride, Association For Students And Postdocs15) Электроника: Accurate Sensitive And Precise, Advanced Stepper Application Program16) Вычислительная техника: планирование "как можно раньше", As Soon As Possible (DFUE-Slang, Usenet, IRC), автоматическая коммутация и обработка [пакетов данных], automatic switching and processing18) Космонавтика: Ariane Structure for Auxiliary Payloads (for piggyback microsatellites)19) Транспорт: Automatic Shipment Advantage Program, Aviation Safety Action Partnership, Aviation Safety Action Program20) Экология: Automated Shipboard Aerological Program22) Деловая лексика: Advertising Specialties Attractive Prices, Aligning Services And Priorities, как можно быстрее (as soon as possible)23) Образование: Academic Skills Achievement Program, Adolescent Student Awareness Program, After School Action Program, After School Activities Program, Alternative Student Assistance Program, Assist Schools Arts Programs, Awareness Science Application And Persistence24) Сетевые технологии: Asynchronous Service Access Protocol25) Пластмассы: Aluminum Steel And Plastics26) Безопасность: Application System Authorization Process27) Расширение файла: Applied Systems and Personnel, As Soon As Possible28) Общественная организация: Alliance Of Security Analysis Professionals29) Должность: Automated Staffing Application Program30) Чат: Adult Singles At Peace31) Управление проектами: КМР (ASAP - сокр. от "as soon as possible", "КМР" - "как можно раньше"; метод расчета расписания работ, при котором плановая дата наступления события назначается на возможно более раннее время.) -
23 PAL
1) Компьютерная техника: Platform Abstraction Layer, Playlist Automation Language, Pooling Allying And Linking, Privileged Architecture Library, Process Assets Library2) Военный термин: Presence And Availability List, Protect All Life, parts authorization list, penetration aids launcher, permissive action link, permissive arming link, personnel accounting level, personnel augmentation list, portable ambush light, prescribed action link, price and availability list, prisoner-at-large, problem action log, pulsed argon laser, ПУЯБ, предохранительное устройство ядерного боеприпаса3) Техника: personnel airlock, ПАЛ (система цветного телевидения, ФРГ), система ПАЛ4) Шутливое выражение: Personal Android Lackey5) Метеорология: Present Atmospheric Level6) Железнодорожный термин: Paducah and Louisville Railroad7) Юридический термин: Police At Last, Protect A Life, patent associated literature8) Бухгалтерия: Passive Activity Loss, Programmatic Adjustment Loan9) Финансы: provisional allotment letter10) Страхование: Particular average loss11) Ветеринария: People And Animals Learning12) Телекоммуникации: Phase Alternate Line (television)13) Сокращение: Pahlavi, Panoramic Annular Lens (Sniper detection/location device), Paradox Application Language, Parcel Air Lift mail service (military space available mail), Phase Alternation Line, Phase Alternation Line-rate, Portable Advanced Laser, Portable, Accurate, Lightweight, Postal Advertising Label (New Zealand Post creates for private concerns, 2004), Postal Answer Line, Psycho-Acoustical Laboratory, Police Athletic League, Paid for Added Luxury, Pale and Lifeless, Peace At Last, Price/Availability List14) Физиология: Power- Assisted Liposuction15) Электроника: Phase Alternate Line16) Вычислительная техника: Programming Application Language, program assembly language, programmable array logic, programmed application library, Paradox Application Language (Borland, DB), Privileged Architecture Library (DEC, Alpha), библиотека прикладных программ, язык программирования приложений Paradox17) Нефть: pipe analysis log18) Транспорт: Philippines Airlines, Pitch, Angle, And Level, Plane Always Late19) Деловая лексика: Productivity, Accountability, And Learning, Professionalism Advocacy And Leadership, Purpose Agenda And Limit20) Бытовая техника: система цветного телевидения PAL21) Глоссарий компании Сахалин Энерджи: pressure alarm low22) Образование: Parents And Literature, Participant Active Learning, Partners At Learning, Partnership Approach To Literacy, Peer Assistance And Leadership, Peer Assistance Leadership, People Animals Learning, Performance Assessment Laboratory, Physically Active Lifestyle, Play And Learn, Positive And Loving, Program For Alternative Learners23) Сетевые технологии: phase alternating line24) Авиационная медицина: psychoacoustical laboratory25) Безопасность: Personal Access List26) Расширение файла: Color palette, Programmed Array Logic, Programming Assembly Language, Paradox Applications Language (Borland), Palette file (Microsoft Draw, Win. Paintbrush)27) Майкрософт: стандарт PAL28) Общественная организация: Physicians Against Landmines29) Должность: Peer Assistance Leader, Personal Assistant For Leisure30) Чат: Personal Assistance Link31) Программное обеспечение: Palmtop Application Library -
24 Pal
1) Компьютерная техника: Platform Abstraction Layer, Playlist Automation Language, Pooling Allying And Linking, Privileged Architecture Library, Process Assets Library2) Военный термин: Presence And Availability List, Protect All Life, parts authorization list, penetration aids launcher, permissive action link, permissive arming link, personnel accounting level, personnel augmentation list, portable ambush light, prescribed action link, price and availability list, prisoner-at-large, problem action log, pulsed argon laser, ПУЯБ, предохранительное устройство ядерного боеприпаса3) Техника: personnel airlock, ПАЛ (система цветного телевидения, ФРГ), система ПАЛ4) Шутливое выражение: Personal Android Lackey5) Метеорология: Present Atmospheric Level6) Железнодорожный термин: Paducah and Louisville Railroad7) Юридический термин: Police At Last, Protect A Life, patent associated literature8) Бухгалтерия: Passive Activity Loss, Programmatic Adjustment Loan9) Финансы: provisional allotment letter10) Страхование: Particular average loss11) Ветеринария: People And Animals Learning12) Телекоммуникации: Phase Alternate Line (television)13) Сокращение: Pahlavi, Panoramic Annular Lens (Sniper detection/location device), Paradox Application Language, Parcel Air Lift mail service (military space available mail), Phase Alternation Line, Phase Alternation Line-rate, Portable Advanced Laser, Portable, Accurate, Lightweight, Postal Advertising Label (New Zealand Post creates for private concerns, 2004), Postal Answer Line, Psycho-Acoustical Laboratory, Police Athletic League, Paid for Added Luxury, Pale and Lifeless, Peace At Last, Price/Availability List14) Физиология: Power- Assisted Liposuction15) Электроника: Phase Alternate Line16) Вычислительная техника: Programming Application Language, program assembly language, programmable array logic, programmed application library, Paradox Application Language (Borland, DB), Privileged Architecture Library (DEC, Alpha), библиотека прикладных программ, язык программирования приложений Paradox17) Нефть: pipe analysis log18) Транспорт: Philippines Airlines, Pitch, Angle, And Level, Plane Always Late19) Деловая лексика: Productivity, Accountability, And Learning, Professionalism Advocacy And Leadership, Purpose Agenda And Limit20) Бытовая техника: система цветного телевидения PAL21) Глоссарий компании Сахалин Энерджи: pressure alarm low22) Образование: Parents And Literature, Participant Active Learning, Partners At Learning, Partnership Approach To Literacy, Peer Assistance And Leadership, Peer Assistance Leadership, People Animals Learning, Performance Assessment Laboratory, Physically Active Lifestyle, Play And Learn, Positive And Loving, Program For Alternative Learners23) Сетевые технологии: phase alternating line24) Авиационная медицина: psychoacoustical laboratory25) Безопасность: Personal Access List26) Расширение файла: Color palette, Programmed Array Logic, Programming Assembly Language, Paradox Applications Language (Borland), Palette file (Microsoft Draw, Win. Paintbrush)27) Майкрософт: стандарт PAL28) Общественная организация: Physicians Against Landmines29) Должность: Peer Assistance Leader, Personal Assistant For Leisure30) Чат: Personal Assistance Link31) Программное обеспечение: Palmtop Application Library -
25 asap
1) Общая лексика: hum. сокр. Automated Structural Analysis Of Proteins2) Компьютерная техника: Ada Source Analysis Program, Automated System Adjustment Program, Automatic Screen Access Program, Awesome Site Assembling Program4) Военный термин: Advanced Sensor Applications Program, Army Scientific Advisory Panel, Army Streamlined Acquisition Program, Army Substance Abuse Program, Army small arms program, advanced supersonic all-purpose, advanced survival avionics program5) Техника: Aerospace Safety Advisory Panel, aircraft synthesis analysis program, antisubmarine attack plotter6) Шутливое выражение: As Slow As Possible7) Религия: All Souls Are Precious, Always Say A Prayer8) Метеорология: Automatic Shipboard Aerological Program9) Юридический термин: Active Shooter And Patrol, Adolescent Substance Abuse Program, Americans for a Sound AIDS Policy, As Safe As Possible, Assistance For Substance Abuse Prevention10) Грубое выражение: Anarchist Skins And Punks, Another Stupid Asinine Project11) Музыка: Adrian Smith Album Project12) Радио: Area Speed And Power13) Сокращение: Advanced / Airborne Shared Aperture Program (USA), Airborne Shared Aperture Program, Aircrew Systems Advisory Panel14) Университет: Absent Student Assistance Program, Accelerated Scholars And Professionals, Alabama Student Assistance Plan, American Students To Activate Pride, Association For Students And Postdocs15) Электроника: Accurate Sensitive And Precise, Advanced Stepper Application Program16) Вычислительная техника: планирование "как можно раньше", As Soon As Possible (DFUE-Slang, Usenet, IRC), автоматическая коммутация и обработка [пакетов данных], automatic switching and processing18) Космонавтика: Ariane Structure for Auxiliary Payloads (for piggyback microsatellites)19) Транспорт: Automatic Shipment Advantage Program, Aviation Safety Action Partnership, Aviation Safety Action Program20) Экология: Automated Shipboard Aerological Program22) Деловая лексика: Advertising Specialties Attractive Prices, Aligning Services And Priorities, как можно быстрее (as soon as possible)23) Образование: Academic Skills Achievement Program, Adolescent Student Awareness Program, After School Action Program, After School Activities Program, Alternative Student Assistance Program, Assist Schools Arts Programs, Awareness Science Application And Persistence24) Сетевые технологии: Asynchronous Service Access Protocol25) Пластмассы: Aluminum Steel And Plastics26) Безопасность: Application System Authorization Process27) Расширение файла: Applied Systems and Personnel, As Soon As Possible28) Общественная организация: Alliance Of Security Analysis Professionals29) Должность: Automated Staffing Application Program30) Чат: Adult Singles At Peace31) Управление проектами: КМР (ASAP - сокр. от "as soon as possible", "КМР" - "как можно раньше"; метод расчета расписания работ, при котором плановая дата наступления события назначается на возможно более раннее время.) -
26 pal
1) Компьютерная техника: Platform Abstraction Layer, Playlist Automation Language, Pooling Allying And Linking, Privileged Architecture Library, Process Assets Library2) Военный термин: Presence And Availability List, Protect All Life, parts authorization list, penetration aids launcher, permissive action link, permissive arming link, personnel accounting level, personnel augmentation list, portable ambush light, prescribed action link, price and availability list, prisoner-at-large, problem action log, pulsed argon laser, ПУЯБ, предохранительное устройство ядерного боеприпаса3) Техника: personnel airlock, ПАЛ (система цветного телевидения, ФРГ), система ПАЛ4) Шутливое выражение: Personal Android Lackey5) Метеорология: Present Atmospheric Level6) Железнодорожный термин: Paducah and Louisville Railroad7) Юридический термин: Police At Last, Protect A Life, patent associated literature8) Бухгалтерия: Passive Activity Loss, Programmatic Adjustment Loan9) Финансы: provisional allotment letter10) Страхование: Particular average loss11) Ветеринария: People And Animals Learning12) Телекоммуникации: Phase Alternate Line (television)13) Сокращение: Pahlavi, Panoramic Annular Lens (Sniper detection/location device), Paradox Application Language, Parcel Air Lift mail service (military space available mail), Phase Alternation Line, Phase Alternation Line-rate, Portable Advanced Laser, Portable, Accurate, Lightweight, Postal Advertising Label (New Zealand Post creates for private concerns, 2004), Postal Answer Line, Psycho-Acoustical Laboratory, Police Athletic League, Paid for Added Luxury, Pale and Lifeless, Peace At Last, Price/Availability List14) Физиология: Power- Assisted Liposuction15) Электроника: Phase Alternate Line16) Вычислительная техника: Programming Application Language, program assembly language, programmable array logic, programmed application library, Paradox Application Language (Borland, DB), Privileged Architecture Library (DEC, Alpha), библиотека прикладных программ, язык программирования приложений Paradox17) Нефть: pipe analysis log18) Транспорт: Philippines Airlines, Pitch, Angle, And Level, Plane Always Late19) Деловая лексика: Productivity, Accountability, And Learning, Professionalism Advocacy And Leadership, Purpose Agenda And Limit20) Бытовая техника: система цветного телевидения PAL21) Глоссарий компании Сахалин Энерджи: pressure alarm low22) Образование: Parents And Literature, Participant Active Learning, Partners At Learning, Partnership Approach To Literacy, Peer Assistance And Leadership, Peer Assistance Leadership, People Animals Learning, Performance Assessment Laboratory, Physically Active Lifestyle, Play And Learn, Positive And Loving, Program For Alternative Learners23) Сетевые технологии: phase alternating line24) Авиационная медицина: psychoacoustical laboratory25) Безопасность: Personal Access List26) Расширение файла: Color palette, Programmed Array Logic, Programming Assembly Language, Paradox Applications Language (Borland), Palette file (Microsoft Draw, Win. Paintbrush)27) Майкрософт: стандарт PAL28) Общественная организация: Physicians Against Landmines29) Должность: Peer Assistance Leader, Personal Assistant For Leisure30) Чат: Personal Assistance Link31) Программное обеспечение: Palmtop Application Library -
27 AIM
eim
1. verb1) ((usually with at, for) to point or direct something at; to try to hit or reach etc: He picked up the rifle and aimed it at the target.) apuntar2) ((with to, at) to plan, intend or to have as one's purpose: He aims at finishing tomorrow; We aim to please our customers.) pretender, tener la intención, proponerse
2. noun1) (the act of or skill at aiming: His aim is excellent.) puntería2) (what a person intends to do: My aim is to become prime minister.) objetivo, meta•- aimless- aimlessly
- aimlessness
- take aim
aim1 n1. objetivo / propósito2. punteríaaim2 vb1. apuntar / dirigir2. querer / proponerse / tener como objetivotr[eɪm]1 (marksmanship) puntería2 (objective) meta, objetivo■ what's your aim in life? ¿qué objetivo tienes en la vida?1 (gun) apuntar2 (attack) dirigir■ I aimed my punch at his nose, but I hit his shoulder dirigí el golpe a la cara, pero le di en el hombro■ this advertising campaign is aimed at smokers esta campaña publicitaria está dirigida a los fumadores\SMALLIDIOMATIC EXPRESSION/SMALLto aim for something intentar conseguir algoto aim to do something tener la intención de hacer algo, pretender hacer algoto aim high ser ambicioso,-a, apuntar altoto take aim apuntarto miss one's aim errar el tiroaim ['eɪm] vt1) : apuntar (un arma), dirigir (una observación)2) intend: proponerse, quererhe aims to do it tonight: se propone hacerlo esta nocheaim vi1) point: apuntar2)to aim at : aspirar aaim n1) marksmanship: puntería f2) goal: propósito m, objetivo m, fin mn.• blanco s.m.• hito s.m.• meta s.f.• objetivo s.m.• propósito s.m.• puntería s.f.v.• apuntar v.• asestar v.• dirigir v.• encarar v.• enfilar v.• pretender (Banca) v.
I
1. eɪma)to aim something (at somebody/something): he aimed the gun at her le apuntó con la pistola; their missiles are aimed at the capital sus misiles apuntan a la capital; she aimed a blow at his head — intentó darle en la cabeza
b) (usu pass)to be aimed at somebody/something/-ing: the talks were aimed at ending the strike las conversaciones tenían como objetivo acabar con la huelga; the movie is aimed at a young audience — la película está or va dirigida a un público joven
2.
via) ( point weapon) apuntarto aim at something/somebody — apuntar(le) a algo/alguien
b) ( aspire) aspirarto aim for something: we must aim for peace — nuestro objetivo debe ser la paz
c) (intend, plan)to aim to + inf — querer* + inf, proponerse* + inf
II
a) c (goal, object) objetivo m, propósito mwith the aim of -ing — con la intención or el propósito de + inf
b) u ( with weapon) puntería fto take aim — hacer* puntería, apuntar
N ABBR(Brit) (St Ex) = Alternative Investment Market segundo mercado m, mercado m de títulos no cotizados* * *
I
1. [eɪm]a)to aim something (at somebody/something): he aimed the gun at her le apuntó con la pistola; their missiles are aimed at the capital sus misiles apuntan a la capital; she aimed a blow at his head — intentó darle en la cabeza
b) (usu pass)to be aimed at somebody/something/-ing: the talks were aimed at ending the strike las conversaciones tenían como objetivo acabar con la huelga; the movie is aimed at a young audience — la película está or va dirigida a un público joven
2.
via) ( point weapon) apuntarto aim at something/somebody — apuntar(le) a algo/alguien
b) ( aspire) aspirarto aim for something: we must aim for peace — nuestro objetivo debe ser la paz
c) (intend, plan)to aim to + inf — querer* + inf, proponerse* + inf
II
a) c (goal, object) objetivo m, propósito mwith the aim of -ing — con la intención or el propósito de + inf
b) u ( with weapon) puntería fto take aim — hacer* puntería, apuntar
-
28 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут -
29 plug
plug [plʌg]1. nouna. [of bath, basin] bonde fc. ( = spark plug) bougie f• to give sth/sb a plug donner un coup de pouce (publicitaire) à qch/qna. ( = fill) [+ hole, crack] boucher ; [+ leak] colmater3. compounds[+ lead, apparatus] brancher* * *[plʌg] 1.1) Electricity ( on appliance) prise f (de courant); ( connecting device) (on computer, for phone) fiche fto pull the plug on — (colloq) retirer son soutien à [scheme, project]
2) (in bath, sink, barrel) bonde f3) Construction ( for screw) cheville f4) ( stopper) bonde f; ( for leak) bouchon m; ( for medical purpose) tampon m5) Automobile (also spark plug) bougie f6) ( in advertising)2.transitive verb (p prés etc - gg-)2) (colloq) ( promote) faire de la publicité pour [book, show, product]3) Electricity3.intransitive verb (p prés etc - gg-)to plug into — se brancher à [TV, computer]; fig se mettre au courant de [public opinion, mood]
Phrasal Verbs:- plug in- plug up -
30 firm
I [fɜːm] 1. прил.1) крепкий, прочный, твёрдыйto be on firm ground — иметь твёрдую почву под ногами; чувствовать себя уверенно
Syn:2) устойчивый, зафиксированный ( о положении предмета в пространстве)Syn:3) фин. конкурентоспособный, устойчивыйThe pound was firm against the dollar. — Курс фунта был устойчив по отношению к доллару.
Syn:4) учреждённый, принятый (о положении, законе)Syn:5) непоколебимый, непреклонный, решительныйIt is my firm belief. — Я твёрдо верю в это.
Syn:6) строгийSyn:2. нареч.крепко, твёрдоSyn:3. гл.1) = firm upа) сжимать, натягиватьб) сжиматься, натягиваться•Syn:2) уплотнять, утрамбовывать (например, землю)3) = firm up приводить в порядок, улаживать; окончательно устанавливатьSyn:Syn:II [fɜːm] сущ.to manage / operate / run a firm — управлять фирмой
shipping firm — судоходная компания; транспортная компания
Gram:[ref dict="LingvoGrammar (En-Ru)"]firm[/ref] -
31 article
n1) пункт, параграф, статья2) договор, соглашение; устав3) статья (в печати)4) предмет; изделие; товар
- advertising article
- branded articles
- choice articles
- competitive article
- complementary articles
- completing articles
- contraband article
- cooperative articles
- deficient article
- domestic articles
- dutiable articles
- exhibited articles
- export articles
- factory-made articles
- fancy articles
- fashion articles
- first-class articles
- fragile articles
- gift article
- high-class article
- high-grade article
- high-quality article
- household articles
- import articles
- imported articles
- industrial articles
- industrialized article
- limited life article
- low-rate articles
- luxury articles
- manufactured articles
- mass-produced articles
- mutually exchanged articles
- mutually supplied articles
- nonconforming articles
- noninfringing article
- operational articles
- orphan article
- partnership articles
- patent article
- patented article
- patentable article
- proprietary article
- saleable articles
- scarce article
- season article
- semifinished article
- serially-produced articles
- shipping articles
- slow-moving articles
- special articles
- special-purpose articles
- specialized article
- sport articles
- standard articles
- standardized articles
- staple articles
- stock articles
- stock-produced articles
- superior article
- tax article
- taxable article
- trade-marked article
- unmarketable article
- unsaleable article
- useful article
- valuable articles
- articles of an agreement
- articles of association
- articles of consumption
- article of a contract
- articles of employment
- articles of expenditure
- articles of exportation
- articles of general consumption
- article of importation
- articles of incorporation
- articles of intrinsic value
- article of manufacture
- articles of mass consumption
- article of merchandise
- articles of partnership
- articles of personal use
- articles of prime necessity
- articles of value
- be out of an article
- be short of an article
- deal in an article
- run out of an articleEnglish-russian dctionary of contemporary Economics > article
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32 exhibition
nвыставка; демонстрация, показ
- advertising exhibition
- agricultural exhibition
- annual exhibition
- branch exhibition
- collective exhibition
- consumer goods exhibition
- engineering exhibition
- export exhibition
- foreign exhibition
- forthcoming exhibition
- general-purpose exhibition
- industrial exhibition
- international exhibition
- jubilee exhibition
- major exhibition
- mobile exhibition
- national exhibition
- outdoor exhibition
- permanent exhibition
- private exhibition
- publicity exhibition
- rotating exhibition
- sample exhibition
- selling exhibition
- specialized exhibition
- standing exhibition
- trade exhibition
- trade and industrial exhibition
- travelling exhibition
- universal exhibition
- world exhibition
- exhibition of equipment
- exhibition of inventions
- exhibition of samples
- arrange an exhibition
- attend an exhibition
- close an exhibition
- decorate an exhibition
- dismantle an exhibition
- dismount an exhibition
- dress an exhibition
- hold an exhibition
- inaugurate an exhibition
- open an exhibition
- organize an exhibition
- participate in an exhibition
- run an exhibition
- schedule an exhibition
- sponsor an exhibition
- take part in an exhibition
- tour an exhibition
- visit an exhibitionEnglish-russian dctionary of contemporary Economics > exhibition
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33 vehicle
1. n сухопутное средство передвижения или перевозки2. n автомобиль, автотранспортное средство3. n воен. средство доставки; носительdelivery vehicle — средство доставки; носитель
4. n воен. десантно-высадочное средствоcarrier vehicle — транспортёр, транспортное средство
5. n воен. летательный аппарат6. n воен. средство или орудие; проводник7. n воен. иск. форма воплощения; художественный приём8. n воен. преим. театр. средство проявления способностей9. n воен. поэт. оболочкаsouls divested of their grosser vehicles — души, освобождённые от своей грубой оболочки
10. n воен. проводникрастворитель; связующее вещество
11. n мед. среда для лекарства12. n мед. носитель13. v редк. перевозить; транспортироватьСинонимический ряд:1. means (noun) action; agency; agent; channel; conveyance; instrument; instrumentality; instrumentation; intermediary; means; medium; ministry; organ; power; transport; transportation2. vector (noun) carrier; vector -
34 for
for [fɔ:(r)]pour ⇒ 1A (a)-(d), 1B (a), 1B (b), 1B (d), 1C (b)-(e), 1C (g), 1C (h) à l'intention de ⇒ 1A (c) dans la direction de ⇒ 1A (d) à ⇒ 1A (e) pendant ⇒ 1B (c) en raison de ⇒ 1C (e) de ⇒ 1C (f) car ⇒ 2A.∎ we were in Vienna for a holiday/for work nous étions à Vienne en vacances/pour le travail;∎ what for? pourquoi?;∎ I don't know what she said that for je ne sais pas pourquoi elle a dit ça;∎ what's this knob for? à quoi sert ce bouton?;∎ it's for adjusting the volume ça sert à régler le volume;∎ what's this medicine for? à quoi sert ce médicament?;∎ can you give me something for the pain? est-ce que vous pouvez me donner quelque chose pour ou contre la douleur?;∎ an instrument for measuring temperature un instrument pour mesurer la température;∎ clothes for tall men vêtements mpl pour hommes grands;∎ not suitable for freezing (on packaging) ne pas congeler(b) (in order to obtain) pour;∎ write for a free catalogue demandez votre catalogue gratuit;∎ for further information write to… pour de plus amples renseignements, écrivez à…;∎ they play for money ils jouent pour de l'argent(c) (indicating recipient or beneficiary) pour, à l'intention de;∎ these flowers are for her ces fleurs sont pour elle;∎ there's a phone call for you il y a un appel pour vous;∎ I've got some news for you j'ai une nouvelle à vous annoncer;∎ he left a note for them il leur a laissé un mot, il a laissé un mot à leur intention;∎ opera is not for me l'opéra, ça n'est pas pour moi;∎ you are the man for me/the job vous êtes l'homme qu'il me faut/qui convient pour ce poste;∎ that is just the thing for you c'est juste ce qu'il vous faut;∎ equal pay for women un salaire égal pour les femmes;∎ parking for customers only (sign) parking réservé à la clientèle;∎ what can I do for you? que puis-je faire pour vous?;∎ he's doing everything he can for us il fait tout son possible pour nous;∎ a collection for the poor une quête pour les ou en faveur des pauvres;∎ it's for your own good c'est pour ton bien;∎ he often cooks for himself il se fait souvent la cuisine;∎ see for yourself! voyez par vous-même!;∎ she writes for a sports magazine elle écrit des articles pour un magazine de sport;∎ I work for an advertising agency je travaille pour une agence de publicité(d) (indicating direction, destination) pour, dans la direction de;∎ they left for Spain ils sont partis pour l'Espagne;∎ before leaving for the office avant de partir au bureau;∎ she ran for the door elle s'est précipitée vers la porte en courant;∎ he made for home il a pris la direction de la maison;∎ the ship made for port le navire a mis le cap sur le port;∎ the train for London le train pour ou à destination de ou en direction de Londres;∎ trains for the suburbs les trains pour la banlieue;∎ change trains here for Beaune changez de train ici pour Beaune;∎ flight 402 bound for Chicago is now boarding les passagers du vol 402 à destination de Chicago sont invités à se présenter à l'embarquement∎ these books are for reference only ces livres sont à consulter sur placeB.∎ they're going away for the weekend ils partent pour le week-end;∎ they will be gone for some time ils seront absents (pendant ou pour) quelque temps;∎ they were in Spain for two weeks ils étaient en Espagne pour deux semaines;∎ she won't be back for a month elle ne sera pas de retour avant un mois;∎ I lived there for one month j'y ai vécu pendant un mois;∎ I've lived here for two years j'habite ici depuis deux ans;∎ I'd only lived there for a week when the heating went wrong je n'habitais là que depuis une semaine quand la chaudière est tombée en panne;∎ my mother has been here for two weeks ma mère est ici depuis deux semaines;∎ you haven't been here for a long time il y a ou voilà ou ça fait longtemps que vous n'êtes pas venu;∎ we've known them for years nous les connaissons depuis des années, il y a des années que nous les connaissons;∎ I have not seen him for three years il y a trois ans que je ne l'ai vu;∎ she won't be able to go out for another day or two elle devra rester sans sortir pendant encore un jour ou deux;∎ can you stay for a while? pouvez-vous rester un moment?;∎ it's the worst accident for years c'est le pire accident qui soit arrivé depuis des années;∎ we have food for three days nous avons des vivres pour trois jours∎ I went home for Christmas je suis rentré chez moi pour Noël;∎ he took me out to dinner for my birthday il m'a emmené dîner au restaurant pour mon anniversaire;∎ we made an appointment for the 6th nous avons pris rendez-vous pour le 6;∎ the meeting was set for five o'clock la réunion était fixée pour cinq heures;∎ it's time for bed c'est l'heure de se coucher ou d'aller au lit;∎ there's no time for that il n'y a pas de temps pour ça;∎ for the last/third time pour la dernière/troisième fois(c) (indicating distance) pendant;∎ you could see for miles around on voyait à des kilomètres à la ronde;∎ we walked for several miles nous avons marché pendant plusieurs kilomètres;∎ they drove for miles without seeing another car ils ont roulé (pendant) des kilomètres sans croiser une seule voiture;∎ bends for one mile (sign) virages sur un mil(l)e∎ they paid him £100 for his services ils lui ont donné 100 livres pour ses services;∎ you can hire a car for twenty pounds a day on peut louer une voiture pour vingt livres par jour;∎ it's £2 for a ticket c'est 2 livres le billet;∎ he's selling it for £200 il le vend 200 livres;∎ I wrote a cheque for £15 j'ai fait un chèque de 15 livres;∎ three for £5 trois pour 5 livres;∎ put me down for £5 inscrivez-moi pour 5 livresC.(a) (indicating exchange, equivalence)∎ do you have change for a pound? vous avez la monnaie d'une livre?;∎ he exchanged the bike for another model il a échangé le vélo contre ou pour un autre modèle;∎ what will you give me in exchange for this book? que me donnerez-vous en échange de ce livre?;∎ he gave blow for blow il a rendu coup pour coup;∎ "salvia" is the Latin term for "sage" "salvia" veut dire "sage" en latin;∎ what's the Spanish for "good"? comment dit-on "good" en espagnol?;∎ F for François F comme François;∎ what's the M for? qu'est-ce que le M veut dire?;∎ red for danger rouge veut dire danger;∎ he has cereal for breakfast il prend des céréales au petit déjeuner;∎ to have sb for a teacher avoir qn comme professeur;∎ I know it for a fact je sais que c'est vrai;∎ I for one don't care pour ma part, je m'en fiche;∎ do you take me for a fool? me prenez-vous pour un imbécile?(b) (indicating ratio) pour;∎ there's one woman applicant for every five men sur six postulants il y a une femme et cinq hommes;∎ for every honest politician there are a hundred dishonest ones pour un homme politique honnête, il y en a cent qui sont malhonnêtes(c) (on behalf of) pour;∎ I'm speaking for all parents je parle pour ou au nom de tous les parents;∎ the lawyer was acting for his client l'avocat agissait au nom de ou pour le compte de son client;∎ I'll go to the meeting for you j'irai à la réunion à votre place;∎ the representative for the union le représentant du syndicat(d) (in favour of) pour;∎ I'm all for it je suis tout à fait pour;∎ for or against pour ou contre;∎ vote for Smith! votez (pour) Smith!;∎ they voted for the proposal ils ont voté en faveur de la proposition;∎ he's for the ecologists il est pour les écologistes;∎ I'm for shortening the hunting season je suis pour une saison de chasse plus courte;∎ who's for a drink? qui veut boire un verre?;∎ I'm for bed je vais me coucher;∎ Law judgement for the plaintiff arrêt m en faveur du demandeur(e) (because of) pour, en raison de;∎ candidates were selected for their ability les candidats ont été retenus en raison de leurs compétences;∎ she couldn't sleep for the pain la douleur l'empêchait de dormir;∎ he's known for his wit il est connu pour son esprit;∎ the region is famous for its wine la région est célèbre pour son vin;∎ she's in prison for treason elle est en prison pour trahison;∎ he couldn't speak for laughing il ne pouvait pas parler tellement il riait;∎ you'll feel better for a rest vous vous sentirez mieux quand vous vous serez reposé;∎ if it weren't for you, I'd leave sans vous, je partirais;∎ for this reason pour cette raison;∎ for fear of waking him de crainte de le réveiller;∎ do it for my sake faites-le pour moi;∎ for old time's sake en souvenir du passé(f) (indicating cause, reason) de;∎ the reason for his leaving la raison de son départ;∎ there are no grounds for believing it's true il n'y a pas de raison de croire que c'est vrai;∎ she apologized for being late elle s'est excusée d'être en retard;∎ I thanked him for his kindness je l'ai remercié de ou pour sa gentillesse(g) (concerning, as regards) pour;∎ so much for that voilà qui est classé;∎ for my part, I refuse to go pour ma part ou quant à moi, je refuse d'y aller;∎ I'm very happy for her je suis très heureux pour elle;∎ what are her feelings for him? quels sont ses sentiments pour lui?;∎ for sheer impudence his remarks are hard to beat pour ce qui est de l'effronterie, ses commentaires sont imbattables∎ it's warm for March il fait bon pour un mois de mars;∎ that's a good score for him c'est un bon score pour lui;∎ she looks very young for her age elle fait très jeune pour son âge∎ it's not for him to decide il ne lui appartient pas ou ce n'est pas à lui de décider;∎ it's not for her to tell me what to do ce n'est pas à elle de me dire ce que je dois faire;∎ it was difficult for her to apologize il lui était difficile de s'excuser;∎ I have brought it for you to see je l'ai apporté pour que vous le voyiez;∎ this job is too complicated for us to finish today ce travail est trop compliqué pour que nous le finissions aujourd'hui;∎ there is still time for her to finish elle a encore le temps de finir;∎ it took an hour for the taxi to get to the station le taxi a mis une heure pour aller jusqu'à la gare;∎ for us to arrive on time we'd better leave now si nous voulons être à l'heure, il vaut mieux partir maintenant;∎ the easiest thing would be for you to lead the way le plus facile serait que vous nous montriez le chemin;∎ there's no need for you to worry il n'y a pas de raison de vous inquiéter;∎ it is usual for the mother to accompany her daughter il est d'usage que la mère accompagne sa filleD.∎ oh for a holiday! ah, si je pouvais être en vacances!;∎ oh for some peace and quiet! que ne donnerais-je pour la paix!;∎ familiar you'll be (in) for it if your mother sees you! ça va être ta fête si ta mère te voit!;∎ familiar now we're (in) for it! qu'est-ce qu'on va prendre!∎ there's nothing for it but to pay him il n'y a qu'à ou il ne nous reste qu'à le payer;∎ that's the postal service for you! ça c'est bien la poste!formal car, parce que;∎ I was surprised when he arrived punctually, for he was usually late je fus surpris de le voir arriver à l'heure, car il était souvent en retard3 for all(a) (in spite of) malgré;∎ for all their efforts malgré tous leurs efforts;∎ for all his success, he's very insecure malgré sa réussite, il manque vraiment de confiance en soi∎ for all the use he is he might as well go and play pour ce qu'il fait d'utile il peut aussi bien aller jouer;∎ for all the sense it made pour ce que c'était clair∎ for all she may say quoi qu'elle en dise;∎ for all the good it does pour tout l'effet que ça fait;∎ it may be true for all I know c'est peut-être vrai, je n'en sais rien1 adverbpour autant, malgré tout2 conjunction esp literary for all that he wanted to believe them pour autant qu'il veuille les croire(last, continue) pour toujours; (leave) pour toujours, sans retour;∎ for ever and a day jusqu'à la fin des temps;∎ for ever and ever à tout jamais, éternellement;∎ for ever and ever, amen pour les siècles des siècles, amen;∎ to live for ever vivre éternellement;∎ Scotland for ever! vive l'Écosse! -
35 in
in [ɪn]dans ⇒ 1A (a)-(e), 1B (c), 1C (d), 1D (a), 1F (a) à ⇒ 1A (g), 1F (b) en ⇒ 1A (h), 1B (a), 1B (b), 1C (a), 1C (b), 1C (d), 1E (b), 1F (b) chez ⇒ 1C (f) sur ⇒ 1G (b) à l'intérieur ⇒ 2A (a) à la mode ⇒ 2E (b), 3 (a)A.∎ in a box dans une boîte;∎ what have you got in your pockets? qu'est-ce que tu as dans tes poches?;∎ she was sitting in an armchair elle était assise dans un fauteuil;∎ in the house dans la maison;∎ in Catherine's house chez Catherine;∎ they're playing in the garden/living room/street ils jouent dans le jardin/le salon/la rue;∎ we live in a village nous habitons un village;∎ he's still in bed/in the bath il est encore au lit/dans son bain;∎ she shut herself up in her bedroom elle s'est enfermée dans sa chambre;∎ the light's gone in the fridge la lumière du réfrigérateur ne marche plus;∎ Law in camera à huis clos∎ she trailed her hand in the water elle laissait traîner sa main dans l'eau;∎ there's a smell of spring in the air ça sent le printemps;∎ we swam in the sea nous nous sommes baignés dans la mer(c) (indicating movement) dans;∎ put it in your pocket mets-le dans ta poche;∎ throw the letter in the bin jette la lettre à la poubelle;∎ we headed in the direction of the port nous nous sommes dirigés vers le port∎ he had a knife in his hand il avait un couteau dans ou à la main;∎ she held her tight in her arms elle la serrait dans ses bras;∎ with tears in his eyes les larmes aux yeux(e) (on or behind a surface) dans;∎ a hole in the wall un trou dans le mur;∎ there were deep cuts in the surface la surface était marquée de profondes entailles;∎ a reflection in the mirror un reflet dans la glace;∎ how much is that jumper in the window? combien coûte ce pull dans la vitrine?;∎ who's that man in the photo? qui est cet homme sur la photo?∎ she's in hospital/in prison elle est à l'hôpital/en prison;∎ he teaches in a language school il enseigne dans une école de langues∎ in Paris à Paris;∎ in France en France;∎ in Afghanistan en Afghanistan;∎ in the States aux États-Unis;∎ in Portugal au Portugal;∎ in the Pacific dans l'océan Pacifique;∎ in the Third World dans les pays du tiers-monde∎ he was in a suit il était en costume;∎ she was still in her dressing gown elle était encore en robe de chambre;∎ he always dresses in green il s'habille toujours en vert;∎ who's that woman in the hat? qui est la femme avec le ou au chapeau?;∎ in uniform/mourning en uniforme/deuil∎ sardines in tomato sauce des sardines à la sauce tomate;∎ beef in a red wine sauce bœuf mijoté dans une sauce au vin rouge;∎ fish in breadcrumbs poisson pané;∎ we were up to our waists in mud nous étions dans la boue jusqu'à la tailleB.∎ in 1992 en 1992;∎ in March en mars, au mois de mars;∎ in the thirties dans les années trente;∎ in (the) summer/autumn/winter en été/automne/hiver;∎ in (the) spring au printemps;∎ he doesn't work in the afternoon/morning il ne travaille pas l'après-midi/le matin;∎ I'll come in the afternoon/morning je viendrai l'après-midi/le matin;∎ at 5 o'clock in the afternoon/morning à 5 heures de l'après-midi/du matin;∎ in the future à l'avenir;∎ in the past autrefois∎ he cooked the meal in ten minutes il prépara le repas en dix minutes∎ I'll be back in five minutes je reviens dans cinq minutes, j'en ai pour cinq minutes∎ we haven't had a proper talk in ages nous n'avons pas eu de véritable conversation depuis très longtemps;∎ I hadn't seen her in years ça faisait des années que je ne l'avais pas vue∎ in my absence en ou pendant mon absence;∎ in the ensuing chaos dans la confusion qui s'ensuivitC.(a) (indicating arrangement, shape) en;∎ in five rows/parts en cinq rangées/parties;∎ stand in a circle mettez-vous en cercle;∎ line up in twos mettez-vous par deux;∎ cut the cake in three/in half coupe le gâteau en trois/en deux;∎ she had her hair up in a ponytail ses cheveux étaient relevés en queue de cheval(b) (indicating form, method)∎ in cash en liquide;∎ in writing par écrit;∎ in English/French en anglais/français;∎ written in ink écrit à l'encre;∎ do you have these shoes in a 5? est-ce que vous auriez ces chaussures en 38?;∎ have you got this jacket in a large? est-ce que vous auriez cette veste dans une taille plus grande?;∎ does it come in red? est-ce que ça existe ou est-ce que ça se fait en rouge?∎ she's in a bit of a state elle est dans tous ses états;∎ to be in love être amoureux;∎ don't keep us in suspense ne nous tiens pas en haleine plus longtemps;∎ he watched in wonderment il regardait avec émerveillement(d) (indicating state, situation) dans, en;∎ in the present circumstances dans les circonstances actuelles;∎ in the dark dans l'obscurité;∎ in this weather par ou avec ce temps;∎ in the sun au soleil;∎ in the rain/snow sous la pluie/neige;∎ in danger/silence en danger/silence;∎ in my presence en ma présence;∎ she's got her leg in plaster elle a une jambe plâtrée ou dans le plâtre∎ in blossom en fleur ou fleurs;∎ in pup/calf/cub plein;∎ American in heat en chaleur∎ a disease common in five-year-olds une maladie très répandue chez les enfants de cinq ans;∎ the sense of smell is more developed in dogs l'odorat est plus développé chez les chiensD.(a) (forming part of) dans;∎ in chapter six dans le chapitre six;∎ we were standing in a queue nous faisions la queue;∎ she's appearing in his new play/film elle joue dans sa nouvelle pièce/son nouveau film;∎ he has two Picassos in his collection il a deux Picasso dans sa collection;∎ this is a common theme in Shakespeare's work c'est un thème fréquent dans les œuvres de Shakespeare;∎ the best player in the team le meilleur joueur de l'équipe;∎ how many feet are there in a metre? combien de pieds y a-t-il dans un mètre?;∎ service is included in the price le service est inclus dans le prix∎ she hasn't got it in her to be nasty elle est bien incapable de méchanceté;∎ I didn't think she had it in her je ne l'en croyais pas capable;∎ it's the Irish in me c'est mon côté irlandais∎ she has no confidence in him elle n'a aucune confiance en lui;∎ they showed no interest in my work mon travail n'a pas eu l'air de les intéresser le moins du monde∎ in my opinion or view à mon avisE.(a) (indicating purpose, cause)∎ he charged the door in an effort to get free dans un effort pour se libérer, il donna un grand coup dans la porte;∎ in reply or response to your letter... en réponse à votre lettre...;∎ there's no point in complaining il est inutile de ou ça ne sert à rien de se plaindre(b) (as a result of) en;∎ in doing so, you only encourage him en faisant cela, vous ne faites que l'encourager;∎ in attempting to save her son's life, she almost died en essayant de sauver son fils, elle a failli mourir∎ it's five feet in length ça fait cinq pieds de long;∎ the town has grown considerably in size la ville s'est beaucoup agrandie;∎ a change in direction un changement de direction;∎ he's behind in maths il ne suit pas en maths;∎ spinach is rich in iron les épinards sont riches en fer;∎ we've found the ideal candidate in Richard nous avons trouvé en Richard le candidat idéal∎ I've got a pain in my arm j'ai une douleur au ou dans le brasF.(a) (indicating specified field, sphere of activity) dans;∎ to be in the army/navy être dans l'armée/la marine;∎ she's in advertising elle est dans la publicité;∎ an expert in economics un expert en économie politique;∎ he's in business with his sister il dirige une entreprise avec sa sœur;∎ there have been tremendous advances in the treatment of cancer de grands progrès ont été faits dans le traitement du cancer;∎ a degree in Italian une licence d'italien∎ our days were spent in swimming and sailing nous passions nos journées à nager et à faire de la voile;∎ they spent hours (engaged) in complex negotiations ils ont passé des heures en négociations difficiles;∎ you took your time in getting here! tu en as mis du temps à venir!G.(a) (indicating approximate number, amount)∎ people arrived in droves/in dribs and drabs les gens sont arrivés en foule/par petits groupes;∎ they came in their thousands ils sont venus par milliers;∎ he's in his forties il a la quarantaine;∎ the temperature was in the nineties la température était dans les trente degrés(b) (in ratios) sur;∎ one child in three un enfant sur trois;∎ a one-in-five hill une pente de 20 pour cent;∎ once in ten years une fois tous les dix ans2 adverbA.(a) (into an enclosed space) à l'intérieur, dedans;∎ she opened the door and looked in elle ouvrit la porte et regarda à l'intérieur;∎ he jumped in il sauta dedans∎ breathe in then out inspirez puis expirez;∎ we can't take in any more refugees nous ne pouvons pas accueillir plus de réfugiés;∎ she's been in and out of mental hospitals all her life elle a passé presque toute sa vie dans des hôpitaux psychiatriques;∎ she and I were always in and out of each other's houses nous étions tout le temps fourrées l'une chez l'autre∎ is your wife/the boss in? est-ce que votre femme/le patron est là?;∎ it's nice to spend an evening in c'est agréable de passer une soirée chez soi;∎ to eat/to stay in manger/rester à la maison;∎ we've got the builders in nous avons des ouvriers à la maison;∎ he usually comes in about 10 o'clock en général, il est là vers 10 heures;∎ familiar what's he in for? (in prison) pourquoi est-ce qu'il fait de la tôle?; (in hospital) pourquoi est-ce qu'il est à l'hôpital?□B.∎ to go in entrer;∎ come in! entrez!;∎ to saunter/to run in entrer d'un pas nonchalant/en courant;∎ in we go! on y va!∎ the bus isn't in yet le bus n'est pas encore arrivé;∎ what time does your train get in? quand est-ce que votre train arrive?∎ the walls fell in les murs se sont écroulés;∎ the edges bend in le bord est recourbé∎ the tide is in la marée est hauteC.∎ write in for further information écrivez-nous pour plus de renseignements;∎ entries must be in by 1 May les bulletins doivent nous parvenir avant le 1 mai;∎ offers of help poured in les propositions d'aide sont arrivées en masse(b) (indicating participation, addition)∎ to be in at the start/finish of sth assister au début/à la fin de qch;∎ we asked if we could join in nous avons demandé si nous pouvions participer;∎ stir in the sliced onions ajouter les oignons en lamelles;∎ fill in the blanks remplissez les espaces videsD.∎ the ball was in la balle était bonne(b) (in cricket) à l'attaque;∎ the other side went in first c'est l'autre équipe qui était d'abord à l'attaqueE.∎ he failed to get in at the last election il n'a pas été élu aux dernières élections(b) (in fashion) à la mode;∎ short skirts are coming back in les jupes courtes reviennent à la modeF.∎ you're in for a bit of a disappointment tu vas être déçu;∎ he's in for a surprise/shock il va avoir une surprise/un choc;∎ we're in for a storm nous aurons sûrement de l'orage;∎ they don't know what they're in for ils ne savent pas ce qui les attend;∎ now he's really in for it cette fois-ci, il va y avoir droit;∎ he's in on the secret il est dans le secret;∎ he's in on it il est dans le coup;∎ we were all in on the plot on était tous au courant;∎ I wasn't in on that particular conversation je n'étais pas là pendant cette conversation;∎ familiar to be in with sb être en bons termes avec qn;∎ he's trying to get in with the boss il essaie de se faire bien voir du patron(a) (fashionable) à la mode□, branché;∎ that nightclub is very in cette boîte est très à la mode;∎ it's the in place to go c'est l'endroit branché du moment;∎ to be the in thing être à la mode;∎ the in crowd les gens dans le coup∎ it's an in joke c'est une plaisanterie entre nous/elles/ etc □4 noun∎ to have an in avoir de l'influence;∎ he has an in with the senator il a ses entrées chez le sénateur∎ the ins and outs (of a situation) les tenants et les aboutissants (d'une situation)en tout;∎ there are 30 in all il y en a 30 en tout1 adverb∎ a row of bushes with little clumps of flowers in between une rangée d'arbustes séparés par des petites touffes de fleurs;∎ he's neither right nor left but somewhere in between il n'est ni de droite ni de gauche mais quelque part entre les deux;∎ she either plays very well or very badly, never in between elle joue très bien ou très mal, jamais entre les deuxentreen soi;∎ the town is not in itself beautiful but it has style la ville n'est pas belle en soi mais elle a de l'allure;∎ this was in itself an achievement c'était déjà un exploit en soipuisque;∎ I'm not badly off in that I have a job and a flat but... je ne peux pas me plaindre puisque j'ai un emploi et un appartement mais...;∎ we are lucky in that there are only a few of us nous avons de la chance d'être si peu nombreux►► Computing in box (for e-mail) boîte f de réception, corbeille f d'arrivée
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