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41 литература об областях применения товара
Advertising: application literatureУниверсальный русско-английский словарь > литература об областях применения товара
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42 литература по маркетингу
Advertising: marketing literatureУниверсальный русско-английский словарь > литература по маркетингу
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43 литература по самосовершенствованию
Advertising: self-improvement literatureУниверсальный русско-английский словарь > литература по самосовершенствованию
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44 литература по товару
Advertising: product literatureУниверсальный русско-английский словарь > литература по товару
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45 печатные издания фирмы
Advertising: company literature (в т.ч. престижного характера)Универсальный русско-английский словарь > печатные издания фирмы
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46 печатные материалы по маркетингу
Advertising: marketing literatureУниверсальный русско-английский словарь > печатные материалы по маркетингу
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47 рекламная литература об областях применения товара
Advertising: application literatureУниверсальный русско-английский словарь > рекламная литература об областях применения товара
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48 рекламно-коммерческая литература
Advertising: sales literatureУниверсальный русско-английский словарь > рекламно-коммерческая литература
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49 рекламно-коммерческая литература фирмы
Advertising: company literatureУниверсальный русско-английский словарь > рекламно-коммерческая литература фирмы
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50 сопроводительная литература
Advertising: accompanying literatureУниверсальный русско-английский словарь > сопроводительная литература
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51 сопроводительная рекламно-коммерческая литература
Advertising: accompanying literatureУниверсальный русско-английский словарь > сопроводительная рекламно-коммерческая литература
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52 товаросопроводительная литература
Advertising: product literatureУниверсальный русско-английский словарь > товаросопроводительная литература
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53 туристская литература
Advertising: travel literatureУниверсальный русско-английский словарь > туристская литература
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54 propaganda
f.1 advertising.2 publicity leaflets (prospectos).repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)3 propaganda.4 commercial, blurb, build-up, advertisement.* * *1 (publicidad) advertising2 (electoral) propaganda* * *noun f.* * *SF1) (Pol) propaganda2) (Com) (=publicidad) advertising3) (=panfletos, octavillas) advertising leaflets pl* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.----* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.
Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *1 ( Pol) (para promover o desprestigiar una causa) propagandael aparato de propaganda de la dictadura the propaganda apparatus of the dictatorshiplo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propagandahacer propaganda de un producto/espectáculo to advertise a product/showme regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on itla revista no trae más que propaganda the magazine has nothing but advertisements in itrepartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent'sa ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him* * *
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;
repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk
* * *propaganda nf1. [publicidad] advertising;hacer propaganda de algo to advertise sth;un folleto de propaganda an advertising leaflet2. [prospectos] publicity leaflets;[por correo] junk mail;repartir propaganda to distribute advertising leaflets;[en la calle] to hand out advertising leaflets propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising3. [política, religiosa] propaganda* * *f1 de producto advertising2 POL propaganda* * *propaganda nf1) : propaganda2) publicidad: advertising* * *1. (publicidad) advertisingel municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists2. (material) leaflets3. (política) propaganda -
55 Werbematerial
Werbematerial n V&M publicity material, sales literature (Prospektmaterial)* * *n <V&M> Prospektmaterial publicity material, sales literature* * *Werbematerial
advertising (ad, publicity) material, advertising article (US), promotion matter (material, literature) (US), (für Händler) advertising (dealer) aids, (Vertreter) sales kit (US);
• an den Haustüren verteiltes Werbematerial house-to-house advertising;
• bei der Einführung verwendetes Werbematerial introductory material;
• Werbematerial für Dienstleistungsbetriebe service packaging;
• Werbematerial für den Fremdenverkehr tourist publicity material;
• Werbematerial für den Handel point of sale material;
• Werbematerial für den Händler dealer aids, package. -
56 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
57 fotografía de publicidad
(n.) = advertising photographyEx. This article discusses the role of photography in literature and examines the value of artistic photography, advertising photography and documentary photography.* * *(n.) = advertising photographyEx: This article discusses the role of photography in literature and examines the value of artistic photography, advertising photography and documentary photography.
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58 reclamaciones publicitarias
(n.) = advertising claimEx. It goes without saying that advertising claims should be treated with caution, but product literature should contain all the necessary technical information about the system.* * *(n.) = advertising claimEx: It goes without saying that advertising claims should be treated with caution, but product literature should contain all the necessary technical information about the system.
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59 información sobre un producto
(n.) = product literatureEx. It goes without saying that advertising claims should be treated with caution, but product literature should contain all the necessary technical information about the system.* * *(n.) = product literatureEx: It goes without saying that advertising claims should be treated with caution, but product literature should contain all the necessary technical information about the system.
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60 рекламные материалы
1) General subject: publicity man (статьи, фильмы и т.п.)2) Economy: dealer aids (образцы, каталоги, брошюры и т.п.), promotional materials (способствующие продвижению товара)3) Cinema: promotional material4) Advertising: advertising aids, communication material5) Business: sales literature7) Makarov: publicity hound (статьи, фильмы и т.п.)8) Marketology: (как правило, печатные) collateral9) Microsoft: ad materialsУниверсальный русско-английский словарь > рекламные материалы
См. также в других словарях:
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literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
literature — noun 1) English literature Syn: writing, poetry, drama, prose 2) the literature on prototype theory Syn: publications, reports, studies, material 3) election literature … Synonyms and antonyms dictionary
ADVERTISING: Infomercials — ▪ 1996 In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial talk shows and the strident tones of … Universalium
literature — /ˈlɪtrətʃə / (say litruhchuh), /ˈlɪtərətʃə / (say lituhruhchuh) noun 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, romance, history,… …
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