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1 advertising executive
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1) рекл., упр. менеджер по работе с клиентами в рекламном агентствеSee:2) рекл. творческий работник рекламного агентства, творческий рекламный работник* (рекламный работник, специализирующийся на создании рекламы: инициирование идей, составление текстов, графика, дизайн, создание сюжетов для видеороликов и т. д.)Syn:See: -
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n.Werbefachmann m. -
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noun cadre m publicitaire -
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publicitaire m f -
8 advertising
advertising ['ædvətaɪzɪŋ]1 noun (UNCOUNT)(a) (promotion) publicité f(b) (advertisements) publicité f(c) (business) publicité f;∎ he works in advertising il travaille dans la publicité(budget, material) publicitaire►► advertising agency agence f de publicité;advertising agent agent m de publicité;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;Marketing advertising awareness notoriété f publicitaire;Computing advertising banner (on web page) bandeau f publicitaire;advertising brochure plaquette f publicitaire;advertising campaign campagne f publicitaire ou de publicité;advertising concept idée f publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising department service m de la publicité;advertising director directeur(trice) m,f de la communication ou de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive chef m de la publicité;advertising expenditure dépenses fpl publicitaires;advertising gimmick gadget m publicitaire;advertising jingle jingle m, officially recommended term sonal m;advertising medium média m ou support m publicitaire;advertising rates tarif m des insertions;advertising revenue recettes fpl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising space espace m publicitaire;advertising standards normes fpl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaireUn panorama unique de l'anglais et du français > advertising
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9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 advertising
publicité fadvertising account budget m de publicité;advertising agency agence f publicitaire ou de publicité;advertising agent agent m publicitaire ou de publicité;advertising approach optique f publicitaire;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;advertising awareness notoriété f publicitaire;advertising budget budget de publicité;advertising campaign campagne f publicitaire ou de publicité;advertising concept concept m publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising costs frais m pl publicitaires;advertising density densité f publicitaire;advertising department service m de publicité;advertising director directeur(trice) m, f de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive publicitaire m f;advertising expenses dépenses f pl publicitaires;advertising gimmick gadget m publicitaire;advertising insert encart m publicitaire;advertising jargon jargon m publicitaire;advertising leaflet imprimé m publicitaire;advertising manager directeur(trice) de la publicité;advertising material matériel m publicitaire;advertising medium support m de publicité;advertising potential potentiel m publicitaire;advertising psychology psychologie f de la publicité;advertising rates tarif m des insertions ou de la publicité;advertising revenue recettes f pl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising slogan slogan m publicitaire;advertising slot créneau m publicitaire;advertising space espace m ou emplacement m publicitaire;advertising standards normes f pl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaire;advertising target cible f publicitaire -
11 executive
1. noun1) (person) leitender Angestellter/leitende Angestellte2) (administrative body)2. adjectivethe executive — (of government) die Exekutive; (of political organization, trade union) der Vorstand
1) (Commerc.) leitend [Stellung, Funktion]2) (relating to government) exekutiv* * *[iɡ'zekjutiv]2) (concerned with the carrying out of laws etc: executive powers.)* * *ex·ecu·tive[ɪgˈzekjətɪv, eg-, AM -t̬ɪv]I. n1. (manager) leitender Angestellter/leitende Angestelltejunior/senior \executive untere/höhere Führungskraft [o SCHWEIZ a. Kaderkraft\executive of the party Parteivorstand m\executive of the union Gewerkschaftsvorstand mlocal \executive örtliche Exekutivenational \executive Nationalexekutive f3. (in law office)legal \executive [qualifizierter] Mitarbeiter in einem Anwaltsbüro4. (section of government)1. (administrative) Exekutiv-\executive branch Exekutivzweig m BRD, ÖSTERR\executive council Ministerrat m2. (managerial)\executive car Vorstandswagen m\executive decisions Führungsentscheidungen pl\executive editor Chefredakteur(in) m(f)\executive position Führungsposition f\executive powers ausübende Gewalt, Exekutivgewalt f\executive producer leitender Produzent/leitende Produzentin\executive secretary Direktionssekretär(in) m(f)\executive skills Führungsfähigkeiten pl\executive share option scheme Optionen, die leitenden Angestellten auf Aktien ihrer Unternehmungen eingeräumt werden* * *[Ig'zekjʊtɪv]1. njunior executive — leitender Angestellter, leitende Angestellte
he's a Shell executive — er ist ein leitender Angestellter bei Shell
2) (COMM, POL: managing group) Vorstand mthe party's/union's National Executive (Committee) — der Partei-/Gewerkschaftsvorstand
to be on the executive — Vorstandsmitglied or im Vorstand sein
3)the executive ( Pol, part of government ) — die Exekutive
2. adj1) (= managerial) position, post leitendhe has executive ability — er hat das Zeug zum Manager
executive pay or salaries — Gehälter pl der leitenden Angestellten
2) (= luxury, for executives) für gehobene Ansprüche* * *A adj (adv executively)1. ausführend, vollziehend, POL Exekutiv…:executive power, executive authority → B 1;executive order US (vom Präsidenten erlassene) Durchführungsverordnung;2. WIRTSCH geschäftsführend, leitend:executive board Vorstand m (einer Gesellschaft);executive committee Exekutivausschuss m;executive floor Chefetage f;B s2. WIRTSCH Führungskraft f, leitende(r) Angestellte(r)ex. abk1. examination2. examined3. example4. except5. exception9. exercise* * *1. noun1) (person) leitender Angestellter/leitende Angestellte2) (administrative body)2. adjectivethe executive — (of government) die Exekutive; (of political organization, trade union) der Vorstand
1) (Commerc.) leitend [Stellung, Funktion]2) (relating to government) exekutiv* * *adj.ausführend adj. n.Führungskraft f. -
12 Executive
1. noun1) (person) leitender Angestellter/leitende Angestellte2) (administrative body)2. adjectivethe executive — (of government) die Exekutive; (of political organization, trade union) der Vorstand
1) (Commerc.) leitend [Stellung, Funktion]2) (relating to government) exekutiv* * *[iɡ'zekjutiv]2) (concerned with the carrying out of laws etc: executive powers.)* * *ex·ecu·tive[ɪgˈzekjətɪv, eg-, AM -t̬ɪv]I. n1. (manager) leitender Angestellter/leitende Angestelltejunior/senior \executive untere/höhere Führungskraft [o SCHWEIZ a. Kaderkraft\executive of the party Parteivorstand m\executive of the union Gewerkschaftsvorstand mlocal \executive örtliche Exekutivenational \executive Nationalexekutive f3. (in law office)legal \executive [qualifizierter] Mitarbeiter in einem Anwaltsbüro4. (section of government)1. (administrative) Exekutiv-\executive branch Exekutivzweig m BRD, ÖSTERR\executive council Ministerrat m2. (managerial)\executive car Vorstandswagen m\executive decisions Führungsentscheidungen pl\executive editor Chefredakteur(in) m(f)\executive position Führungsposition f\executive powers ausübende Gewalt, Exekutivgewalt f\executive producer leitender Produzent/leitende Produzentin\executive secretary Direktionssekretär(in) m(f)\executive skills Führungsfähigkeiten pl\executive share option scheme Optionen, die leitenden Angestellten auf Aktien ihrer Unternehmungen eingeräumt werden* * *[Ig'zekjʊtɪv]1. njunior executive — leitender Angestellter, leitende Angestellte
he's a Shell executive — er ist ein leitender Angestellter bei Shell
2) (COMM, POL: managing group) Vorstand mthe party's/union's National Executive (Committee) — der Partei-/Gewerkschaftsvorstand
to be on the executive — Vorstandsmitglied or im Vorstand sein
3)the executive ( Pol, part of government ) — die Exekutive
2. adj1) (= managerial) position, post leitendhe has executive ability — er hat das Zeug zum Manager
executive pay or salaries — Gehälter pl der leitenden Angestellten
2) (= luxury, for executives) für gehobene Ansprüche* * *APEX abk Association of Professional, Executive, Clerical, and Computer Staff* * *1. noun1) (person) leitender Angestellter/leitende Angestellte2) (administrative body)2. adjectivethe executive — (of government) die Exekutive; (of political organization, trade union) der Vorstand
1) (Commerc.) leitend [Stellung, Funktion]2) (relating to government) exekutiv* * *adj.ausführend adj. n.Führungskraft f. -
13 executive
1. сущ.1) упр. администратор, руководитель, руководящий работник (осуществляет управление организацией в соответствии с решениями, принятыми на более высоком уровне, напр., советом директоров)She is now a senior executive. — Теперь она руководитель высшего ранга.
See:2) гос. упр., амер. чиновник высокого ранга; глава исполнительной власти; амер. президент ( с определенным артиклем и с капитализацией)See:3) гос. упр. исполнительная власть ( с определенным артиклем и с капитализацией)Syn:See:4) исполнительный орган, исполнительный комитет, исполкома) гос. упр. ( орган исполнительной власти)б) упр. ( руководящий и контролирующий отдел в фирме)5) комп. управляющая программа2. прил.1) пол. исполнительный ( относящийся к исполнительной власти)See:executive agent, executive official, executive power, executive authority, legislative, executive director, executive committee, executive agency, executive body, executive office, executive system2) упр. администраторский, организационный, руководящий, распорядительскийHis executive skills will be very useful to the company. — Его навыки руководителя будут очень полезны компании.
See:executive director, executive manager, executive officer, executive session, executive administrative personnel3)а) общ. дорогой, представительского классаб) общ. предназначенный для руководителей
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1) руководитель (менеджер, администратор); ответственный служащий; сотрудник, имеющий право принимать деловые решения в пределах своей компетенции; 2) исполнительная власть.* * *. . Словарь экономических терминов . -
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(exec)1. n мен. керівник; адміністратор; завідувач; 2. адміністрація; орган управління; дирекція; керівництво; a керівний; виконавчий1. особа на головній посаді (position²), яка несе відповідальність за планування (planning) та виконання організаційної політики (policy¹) установи, організації, підприємства і т. д.; 2. склад керівників чи службовців (employee), які несуть спільну відповідальність за планування та виконання організаційної політики установи, організації, підприємства і т. д.═════════■═════════account executive працівник, який веде рахунок клієнтів; advertising executive керівник відділу реклами; business executive керівник господарської частини; chief executive президент (компанії) • директор-розпорядник • керівник вищого рівня; functional executive функціональний керівник; junior executive молодший керівник • молодший адміністратор • керівник нижчого рівня; marketing executive керівник відділу маркетингу; plural executive спільна адміністрація • спільне керівництво; sales executive керівник відділу збуту; senior executive старший адміністратор • керівник вищого рівня; top executive керівник вищої ланки═════════□═════════executive board виконавчий комітет • керівний орган; executive body керівний орган; executive committee виконавчий комітетexecutive²:: the administration:: the management; executive² — заряд (діал.)▹▹ director▹▹ manager* * * -
15 executive
ex·ecu·tive [ɪgʼzekjətɪv, eg-, Am -t̬ɪv] n1) ( manager) leitender Angestellter/leitende Angestellte;advertising \executive Werbemanager(in) m(f);bank \executive Bankmanager(in) m(f);junior/senior \executive untere/höhere Führungskraft\executive of the party Parteivorstand m;\executive of the union Gewerkschaftsvorstand m;local \executive örtliche Exekutive;national \executive Nationalexekutive f adj1) ( administrative) Exekutiv-;\executive branch Exekutivzweig m;\executive committee Führungsausschuss m;\executive council Ministerrat m2) ( managerial)\executive car Vorstandswagen m;\executive decisions Führungsentscheidungen fpl;\executive editor Chefredakteur(in) m(f);\executive producer leitender Produzent/leitende Produzentin;\executive secretary Direktionssekretär(in) m(f);\executive skills Führungsfähigkeiten fpl; -
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17 advertising talent
1) рекл. = advertising executive 2),2) рекл. рекламный талант, способности к рекламной деятельности -
18 Advertising Management Occupations
эк. тр. специальности, связанные с рекламным менеджментом [с менеджментом в области рекламы\]* (раздел 164 в "Словаре названий профессий"; включает в себя 4 профессии)See:Англо-русский экономический словарь > Advertising Management Occupations
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19 advertising agency
Специализированное учреждение, профессионально готовящее рекламу фирмы, конкретного товара [ product] или услуги [service]; часто готовит рекламу на систематической основе по долгосрочному контракту. В стране свыше 5 тыс. рекламных агентств. Наиболее крупные из них не только делают рекламную кампанию клиента и покупают для него время в эфире, место в печатном органе, но и производят специализированные маркетинговые исследования. Большинство агентств имеют основную прибыль от комиссионных [ agency commission] за продажу рекламного времени или места. Обычно агентство состоит из шефа, ответственных сотрудников [ account executive], авторов текста рекламы [ copy writer], агента по покупке газетно-журнальной площади [space-buyer], имеет отделы маркетинговых исследований [research department] и текущей работы [traffic department].English-Russian dictionary of regional studies > advertising agency
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20 executive council
1. исполнительный совет; совет, осуществляющий исполнительную власть2. амер. совет при президенте, президентский совет3. канад. совет провинции
См. также в других словарях:
advertising executive — ➔ executive1 … Financial and business terms
advertising executive — reklamos skyriaus vadovas statusas T sritis profesijos apibrėžtis Asmuo, prižiūrintis reklamos ir naujovių diegimo specialistų veiklą. Jis palaiko ryšius su reklamos, naujovių agentūromis ir su jomis pasirašo sutartis. atitikmenys: angl.… … Lithuanian dictionary (lietuvių žodynas)
Rod Allen (advertising executive) — Roderick Howard Allen (May 16, 1929 August 22, 2007) was a British advertising executive who wrote many well known advertising slogans and jingles used in the United Kingdom. He was nicknamed the jingle king .Allen was born in Consett, County… … Wikipedia
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
executive — ▪ I. executive ex‧ec‧u‧tive 1 [ɪgˈzekjtɪv] noun [countable] 1. JOBS someone who has an important job as a manager in a company or business: • She is Scottish Power s most senior woman executive. • a senior executive with a major pharmaceuticals… … Financial and business terms
executive — [[t]ɪgze̱kjʊtɪv[/t]] ♦♦ executives 1) N COUNT An executive is someone who is employed by a business at a senior level. Executives decide what the business should do, and ensure that it is done. ...an advertising executive. ...Her husband is a… … English dictionary
executive — 01. She works as a senior [executive] in a large telecommunications firm. 02. Her husband is a senior bank [executive] with the Bank of Hong Kong. 03. They gave him an expensive [executive] briefcase as a gift on his fifth anniversary with the… … Grammatical examples in English
advertising — ad|ver|tis|ing [ ædvər,taızıŋ ] noun uncount ** the business of making advertisements: He works in advertising. an advertising agency an advertising executive a. advertisements in general: We spend $5 million a year on advertising alone … Usage of the words and phrases in modern English
advertising manager — reklamos skyriaus vadovas statusas T sritis profesijos apibrėžtis Asmuo, prižiūrintis reklamos ir naujovių diegimo specialistų veiklą. Jis palaiko ryšius su reklamos, naujovių agentūromis ir su jomis pasirašo sutartis. atitikmenys: angl.… … Lithuanian dictionary (lietuvių žodynas)
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
executive — {{Roman}}I.{{/Roman}} noun 1 person with an important job in business ADJECTIVE ▪ chief, senior ▪ high flying (esp. BrE), high level (esp. AmE), high powered, high ranking (esp. AmE), top … Collocations dictionary