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41 centre
n1) центр2) центр, бюро
- administrative centre
- advertising centre
- bank processing centre
- business centre
- business advisory centre
- business support centre
- buying centre
- cash and deposit centre
- cash processing centre
- cash settlement centre
- commercial centre
- community centre
- computer centre
- computing centre
- coordination centre
- cost centre
- cultural centre
- custodian centre
- data processing centre
- distribution centre
- economic centre
- economic information centre
- engineering centre
- exhibition centre
- financial centre
- franchising centre
- government clearing centre
- industrial centre
- information centre
- manufacturing centre
- nonprofit centre
- offshore centre
- offshore banking centre
- offshore financial centre
- payments centre
- pool centre
- producing centre
- production centre
- profit centre
- profit-and-loss centre
- publicity centre
- research centre
- service centre
- settlement and depositary centre
- shopping centre
- trading centre
- training centre
- welfare centre
- world financial centre
- world trade centreEnglish-russian dctionary of contemporary Economics > centre
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42 public
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43 corporate image
Gen Mgtthe perceptions and impressions of an organization by the public as a result of interaction with the organization and the way the organization presents itself. Organizations have traditionally focused on the design of communication and advertising materials, using logos, symbols, text, and color to create a favorable impression on target groups, but a variety of additional activities contribute to a positive corporate image. These include PR programs such as community involvement, sponsorship, and environmental projects, participation in quality improvement schemes, and good practice in industrial relations. -
44 opinion leader
Mktga high-profile person or organization that can significantly influence public opinion. An opinion leader can be a politician, religious, business or community leader, journalist, or educator. Show business and sports personalities can exert a great deal of influence on young people’s leisure lifestyles and buying habits and are consequently frequently used in advertising campaigns. -
45 spam
1. E-comunsolicited bulk e-mail, usually sent for commercial purposes. Spam is used by some companies as a cheap form of advertising, although it is generally considered offensive and unwelcome by the Internet community. Sending spam is regarded as unethical because the cost is paid by the recipient’s site or server, not the sender’s. Various Internet bodies campaign against spam and those individuals or organizations accused of spamming. The term may originate from a sketch in the U.K. comedy program Monty Python in which customers at a “greasy spoon” café are served the canned meat Spam with everything, regardless of whether it was part of their order, or may simply derive from the preexisting use of the word to represent something, like the rations available to soldiers in World War II, that is plentiful and unappetizing. -
46 taste space
Mktga community of consumers identified as having similar tastes or interests, for example, in music or books, enabling companies to recommend purchases or target advertising at them (slang) -
47 budget
[ˈbʌdʒɪt]activities budget смета затрат по видам работ ad budget смета расходов на рекламу advertising budget смета на рекламу amended budget бюджет с внесенными поправками annual budget годовой бюджет balanced budget сбалансированный бюджет basic budget исходный бюджет budget ассигновать budget ассигновывать budget бюджет; финансовая смета budget бюджет budget запас; a budget of news куча новостей budget запас budget планировать budget предусматривать в бюджете, ассигновать (for) budget предусматривать в бюджете budget составлять бюджет budget уст. сумка и ее содержимое budget уровень budget финансовая смета budget of authorizations бюджетные ассигнования budget запас; a budget of news куча новостей budget of profit and loss смета доходов и расходов budget on accruals basis бюджет на основе накоплений capital budget периодический отчет о состоянии основного капитала capital budget смета вложений в основной капитал capital budget смета капиталовложений cash budget кассовый бюджет central government budget государственный бюджет circumscribed budget ограниченная смета circumscribed budget ограниченный бюджет Community budget бюджет Европейского экономического сообщества current and investment budget текущие статьи доходов и расходов и смета капиталовложений current budget текущие статьи доходов и расходов бюджета defence budget ассигнования на оборону defence budget военный бюджет draft budget проект бюджета draft budget проект сметы exceed the budget выходить из бюджета federal budget федеральный бюджет (США) framework budget общий бюджет household budget семейный бюджет introduce the budget вносить бюджет на рассмотрение investment budget смета капиталовложений lending budget ссудный бюджет liquidity budget бюджет ликвидности local authority budget муниципальный бюджет long-term budget долгосрочный бюджет municipal budget городской бюджет national budget государственный бюджет operating budget оперативная смета operating budget смета текущих затрат pared budget урезанная смета pared budget урезанный бюджет pass a budget утверждать бюджет planned budget предварительная сводная смета present the budget представлять смету profit budget плановая прибыль promotional budget ассигнования на рекламно-пропагандистскую деятельность rent budget смета расходов на аренду sales budget торговая смета sales promotion budget смета расходов на мероприятия по стимулированию сбыта storage budgets вчт. ресурсы памяти submit the budget представлять смету supplementary budget дополнительная финансовая смета timing budgets вчт. ресурсы времени unbalanced budget несбалансированный бюджет variable budget гибкая производственная программа-смета variable budget смета с учетом изменения издержек, связанных с колебаниями объема производства
См. также в других словарях:
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