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61 Werbekampagne
Werbekampagne f V&M advertising campaign* * *f <V&M> advertising campaign* * *Werbekampagne
[advertising (marketing, sales, publicity, media)] campaign, publicity stunt (effort), drive, canvass, tryout (US);
• auf Neuerungen abgestellte Werbekampagne innovative advertising campaign;
• über Rundfunksender ausgestrahlte Werbekampagne broadcast media campaign;
• wöchentlich durchgeführte Werbekampagne (Binnenhandel) weekly promotions;
• langfristig geplante Werbekampagne preplanned advertising [campaign];
• gegenwärtig laufende Werbekampagne current advertising;
• umfangreiche Werbekampagne in Frauenzeitschriften extensive recruitment campaign in women’s magazines;
• große Werbekampagne und Informationskampagne broad explanatory publicity campaign;
• Werbekampagne mit beigefügtem Kupon coupon scheme;
• bei einer Werbekampagne Rabattsätze ausnutzen to buy advertising at a discount. -
62 trovata
f good idea* * *trovata s.f.1 trick; ( espediente) expedient; ( buona idea) good idea, brainwave: fu una bella trovata, that was a clever trick (o idea); questa sì che è una bella trovata, that's a real brainwave; la sua trovata fu davvero di cattivo gusto, his trick was in really bad taste // trovata pubblicitaria, publicity stunt2 ( battuta) quip, wisecrack; joke, witty remark: fa ridere tutti con le sue trovate, he makes everybody laugh with his witty remarks.* * *[tro'vata]sostantivo femminile1) (idea originale) (bright) idea, brainwave2) (battuta) quip, joke, witty remark•* * *trovata/tro'vata/sostantivo f.1 (idea originale) (bright) idea, brainwave2 (battuta) quip, joke, witty remarktrovata pubblicitaria publicity gimmick. -
63 reclamestunt
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64 médiatique
médiatique [medjatik]adjective* * *medjatik1) ( par les médias) [exploitation] by the media2) ( dans les médias) [succès] media (épith)3) ( attirant l'attention des médias) media (épith)4) ( utilisant les médias) [personne] media-conscious; [campagne électorale] conducted through the media5) ( des médias)milieu médiatique — media (pl)
* * *medjatik adjmedia modif* * *médiatique adj1 ( par les médias) [exploitation, amplification] by the media;3 ( attirant l'attention des médias) [événement] media ( épith); geste médiatique publicity-grabbing gesture; vedette médiatique media personality; l'aspect médiatique de qch the way sth attracts media attention; il n'est pas très médiatique he doesn't come over well on television and in the press;4 ( utilisant les médias) [personne] media-conscious; [campagne électorale] conducted through the media;[medjatik] adjectifmedia (modificateur)a. [il passe bien à la télévision] he comes over well on televisionb. [il exploite les médias] he uses the media very successfully————————[medjatik] nom féminin -
65 garner attention
Общая лексика: привлекать внимание (It garnered so much attention that you would have thought it was an off-the-wall publicity stunt.) -
66 пиар-ход
Mass media: publicity stunt -
67 привлекать внимание
1) General subject: advert, attract attention to, (чьё-л.) call (smb.'s), call attention to, (чьё-л.) draw (smb.'s), draw attention, draw attention to, encourage attention, head-line, interest, invite attention, limelight, limelight (к чему-л., кому-л.), (к чему-л.) make a fuss of, meet the eye, strike eye, strike the eye, attract attention, attract notice, catch eye, garner attention (It garnered so much attention that you would have thought it was an off-the-wall publicity stunt.), focus attention, seek attention, turn heads (She turned heads whenever she walked into a room — Куда бы она ни входила, на неё устремлялись восхищённые взгляды)2) Colloquial: shot to attention3) Mathematics: attract the attention (of), call attention (to), draw attention (to), fix the attention (of)4) Diplomatic term: (чьё-л.) engage attention5) Advertising: gain attention6) Business: advertise7) Makarov: bring to notice, (чьё-л.) call to notice, (чьё-л.) draw attention, come into notice, cut a figure, direct attention to, claim attention (к себе)8) Taboo: pitch9) Idiomatic expression: (чьё-л.) catch (one's) eyeУниверсальный русско-английский словарь > привлекать внимание
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68 самопиар
General subject: publicity stunt (пиар-ход), (контекстуально) self-aggrandizement -
69 Reklamerummel
Reklamerummel m WIWI pizzazz* * *m <Vw> pizzazz* * *Reklamerummel
ballyhoo, publicity stunt, boom (US) -
70 рекламный трюк
advertising gimmick, promotional gimmick, public relations ploy, publicity stunt -
71 propagandanummer
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72 pub
I.pub1 [pœb]masculine noun( = bar) pubII.feminine noun• faire de la pub pour qch (Business) to advertise sth ; ( = inciter à acheter qch) to give sth a plug (inf)* * *(colloq) pyb nom féminin: abbr publicité* * *pyb nf(= publicité)1) *Il y a trop de pub à la télé. — There's too much advertising on TV.
2)une pub — an ad, an advert Grande-Bretagne
une pub pour un shampoing — a shampoo ad, a shampoo advert Grande-Bretagne
* * *I.II.pub nm pub.I[pyb] nom féminin1. [publicité] advertisingfaire de la pub pour un produit to plug ou to push a productII[pɶb] nom masculin -
73 avviso di spedizione
1) (consiglio, avvertimento) warning2) (opinione) opinion3) (inserzione pubblicitaria) advertisement, adPAROLA CHIAVE: avviso non si traduce mai con la parola inglese advice* * *avviso di spedizioneshipping notice.\→ avviso————————avviso di spedizioneshipping notice, advice note\ -
74 bluff sm inv
[blɛf] -
75 montatura sf
[monta'tura] -
76 fuss
fuss [fʌs]1. noun( = commotion stirred up) tapage m ; ( = excitement, agitation in reaction to sth) agitation f ; ( = complaints, objections, difficulties) histoires fpl• I think all this fuss is only a publicity stunt je pense que tout ce tapage n'est qu'un truc publicitaire• the company introduced a new computer system with the minimum of fuss la société a mis en place un nouveau système informatique sans que cela perturbe le travail• the government's proposals have caused a great deal of fuss les propositions du gouvernement ont provoqué beaucoup d'agitation• without any fuss [marry, be buried] en toute simplicité• to make a fuss about sth (justifiably) protester à propos de qch ; (unjustifiably) faire tout un plat de qch (inf)( = rush around busily) s'affairer• to fuss over sb être aux petits soins pour qn ; (pejorative) embêter qn (par des attentions excessives)* * *[fʌs] 1.2) ( angry scene) tapage mto kick up a fuss about something — (colloq) piquer une crise (colloq) à propos de quelque chose
3) ( attention)2.to make a fuss of — être aux petits soins avec or pour [person]; caresser [animal]
he's always fussing over ou about his appearance — il est obsédé par son apparence
2) ( be agitated) s'agiter3) ( show attention)to fuss over somebody — (colloq) être aux petits soins avec or pour quelqu'un
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77 avviso di spedizione
1) (consiglio, avvertimento) warning2) (opinione) opinion3) (inserzione pubblicitaria) advertisement, adPAROLA CHIAVE: avviso non si traduce mai con la parola inglese advice -
78 bluff
sm inv [blɛf] -
79 montatura
sf [monta'tura] -
80 publiciteitsstunt
Van Dale Handwoordenboek Nederlands-Engels > publiciteitsstunt
См. также в других словарях:
publicity stunt — pubˈlicity ˌstunt noun [countable] disapproving something that is only done in order to get publicity: • Cynics are saying that the couple s romance is a huge publicity stunt to help sell their new movie. * * * publicity stunt UK US noun [C]… … Financial and business terms
Publicity stunt — in Salt Lake City,1910: Little Hip the elephant, advertising newspaper theater … Wikipedia
publicity stunt — UK US noun [countable] [singular publicity stunt plural publicity stunts] something unusual that is done to make people notice a person, organization, or product Thesaurus: types of advertisementhyponym … Useful english dictionary
publicity stunt — UK / US noun [countable] Word forms publicity stunt : singular publicity stunt plural publicity stunts something unusual that is done to make people notice a person, organization, or product … English dictionary
publicity stunt — An outrageous act designed to get media coverage. ► “Although the media attention for General Motors” Saturn automobile homecoming was impressive, the event should be less remembered as a publicity stunt than as a milestone of RELATIONSHIP… … American business jargon
publicity stunt — pub licity ,stunt noun count something unusual that is done to make people notice a person, organization, or product … Usage of the words and phrases in modern English
publicity stunt — commercial stunt, advertising gimmick … English contemporary dictionary
publicity stunt — noun A staged marketing event staged used to garner publicity … Wiktionary
publicity-stunt — adjective noun … Wiktionary
stunt — [stʌnt] noun [countable] disapproving MARKETING something that is done to attract people s attention to a product or company: • The companies turned the event into a publicity stunt. • They deliberately created a controversial commercial as a… … Financial and business terms
Stunt (disambiguation) — * Stunt, a difficult or unusual feat performed for film or theatre * List of cheerleading stunts * Stunt (botany), a plant disease that results in dwarfing and loss of vigor * Stunt (Dance music act), a british dance music act * Stunt (album), a… … Wikipedia