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81 Morrison, William Murray
[br]b. 7 October 1873 Birchwood, Inverness-shire, Scotlandd. 21 May 1948 London, England[br]Scottish pioneer in the development of the British aluminium industry and Highlands hydroelectric energy.[br]After studying at the West of Scotland Technical College in Glasgow, in January 1895 Morrison was appointed Engineer to the newly formed British Aluminium Company Limited (BAC); it was with this organization that he spent his entire career. The company secured the patent rights to the Héroult and Bayer processes. It constructed a 200 tonne per year electrolytic plant at Foyers on the shore of Loch Ness, together with an adjacent 5000 kW hydroelectric scheme, and it built an alumina factory at Larne Harbour in north-eastern Ireland. Morrison was soon Manager at Foyers, and he became the company's Joint Technical Adviser. In 1910 he was made General Manager, and later he was appointed Managing Director. Morrison successfully brought about improvements in all parts of the production process; between 1915 and 1930 he increased the size of individual electrolytic cells by a factor of five, from 8,000 to 40,000 amperes. Soon after 1901, BAC built a second works for electrolytic reduction, at Kinlochleven in Argyllshire, where the primary design originated from Morrison. In the 1920s a third plant was erected at Fort William, in the lee of Ben Nevis, with hydroelectric generators providing some 75 MW. Alumina factories were constructed at Burntisland on the Firth of Forth and, in the 1930s, at Newport in Monmouthshire. Rolling mills were developed at Milton in Staffordshire, Warrington, and Falkirk in Stirlingshire, this last coming into use in the 1940s, by which time the company had a primary-metal output of more than 30,000 tonnes a year. Morrison was closely involved in all of these developments. He retired in 1946 as Deputy Chairman of BAC.[br]Principal Honours and DistinctionsCommander of the Order of St Olav of Norway 1933 (BAC had manufacturing interests in Norway). Knighted 1943. Vice-Chairman, British Non-Ferrous Metals Research Association, Faraday Society, Institute of Metals. Institute of Metals Platinum Medal 1942.Bibliography1939, "Aluminium and highland water power", Journal of the Institute of Metals 65:17– 36 (seventeenth autumn lecture),See also: Hall, Charles MartinJKABiographical history of technology > Morrison, William Murray
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82 Watts, Philip
SUBJECT AREA: Ports and shipping[br]b. 30 May 1846 Portsmouth, Englandd. 15 March 1926 probably London, England[br]English naval architect, shipbuilding manager and ultimately Director of Naval Construction.[br]Since he had a long family connection with the naval base at Portsmouth, it is not surprising that Watts started to serve his apprenticeship there in 1860. He was singled out for advanced training and then in 1866 was one of three young men selected to attend the Royal School of Naval Architecture at South Kensington in London. On completing his training he joined the technical staff, then had a period as a ship overseer before going to assist William Froude for two years, an arrangement which led to a close friendship between Watts and the two Froudes. Some interesting tasks followed: the calculations for HM Armoured Ram Polyphemus; the setting up of a "calculating" section within the Admiralty; and then work as a constructor at Chatham Dockyard. In 1885 the first major change of direction took place: Watts resigned from naval service to take the post of General Manager of the Elswick shipyard of Sir W.G.Armstrong. This was a wonderful opportunity for an enthusiastic and highly qualified man, and Watts rose to the challenge. Elswick produced some of the finest warships at the end of the nineteenth century and its cruisers, such as the Esmeralda of the Chilean Navy, had a legendary name.In 1902 he was recalled to the Navy to succeed Sir William White as Director of Naval Construction (DNC). This was one of the most exciting times ever in warship design and it was during Watts's tenure of the post that the Dreadnought class of battleship was produced, the submarine service was developed and the destroyer fleet reached high levels of performance. It has been said that Watts's distinct achievements as DNC were greater armament per ton displacement, higher speeds and better manoeuvring, greater protection and, almost as important, elegance of appearance. Watt retired in 1912 but remained a consultant to the Admiralty until 1916, and then joined the board of Armstrong Whitworth, on which he served until his death.[br]Principal Honours and DistinctionsKnighted 1905. FRS 1900. Chairman, Board of Trade's Load Line Committee 1913. Vice-President, Society for Nautical Research (upon its founding), and finally Chairman for the Victory preservation and technical committee. Honorary Vice-President, Institution of Naval Architects 1916. Master of the Worshipful Company of Shipwrights 1915.BibliographyWatts produced many high-quality technical papers, including ten papers to the Institution of Naval Architects.FMW -
83 report
rɪˈpɔ:t
1. сущ.
1) а) отчет, доклад, рапорт, донесение, сообщение;
рассказ, описание событий to confirm a report ≈ подтверждать сообщение to draw up, make out, write, write out, write up a report ≈ готовить доклад to file, give, make, present, submit a report ≈ делать доклад, сообщение accurate report ≈ точное сообщение biased, slanted report ≈ необъективный доклад She filed a report about the incident. ≈ Она выпустила сообщение о происшествии. the annual report to stockholders ≈ годовой отчет для акционеров We have heard reports that the road is closed. ≈ Мы слышали информацию о том, что дорога закрыта. annual report classified report confidential report daily report detailed report exhaustive report favourable report firsthand report incident report majority report minority report negative report newspaper report objective report oral report positive report restricted report secret report top secret report traffic report unfavourable report weather report written report Syn: account, story, version б) молва, слух the report goes Syn: rumour в) воен. донесение;
рапорт г) отчет и оценка профильным комитетом законопроекта
2) юр. обвинение (документ, речь прокурора)
3) а) репутация, слава (обычно с положительными коннотациями) Syn: repute, fame, reputation б) табель успеваемости
4) а) звенящее эхо( обычно от звука взрыва, выстрела) б) фейерверк, заряд для салюта, производящий, помимо прочего, какой-л. звук
2. гл.
1) а) сообщать, описывать, рассказывать;
давать отчет, отчитываться, предоставлять отчет, рапорт They were report to be safe. ≈ Передали, что они в безопасности. It was reported that they were safe. ≈ Передали, что они в безопасности. I'll report you to the police if you don't stop annoying me. ≈ Я сообщу о вас в полицию, если вы не перестанете мне докучать. it is reported Syn: tell, relate, narrate б) делать официальное сообщение, докладывать Your job is to attend all the meetings and report back to the committee. ≈ Ваша работа - присутствовать на всех заседаниях и предоставлять доклады об этом комитету. в) воен. доносить( о разведке) ;
рапортовать Anyone entering the military camp must report to the guard-house. ≈ Любой, кто входит на территорию военного лагеря, должен доложить в караульную. г) передавать что-л., сказанное другим лицом, говорить с чьих-л. слов Syn: carry, convey, repeat д) составлять, давать отчет для прессы;
давать, вести репортаж, сочинять заметку е) делать доклад от имени профильного комитета по законопроекту report out ≈ дать негативную оценку законопроекту
2) говорить (в этом значении - полный синоним say)
3) являться, представать How many men have reported for duty this morning? ≈ Сколько людей вышли на дежурство сегодня? report oneself report for work report to the police
4) жаловаться на, выставлять обвинение (также юр.) I shall have to report you for repeated lateness. ≈ Мне придется написать докладную по поводу ваших регулярных опозданий.
5) делать заряд для салюта со звуком ∙ report out report sick to move to report progress парл. ≈ внести предложение о прекращении дебатов (часто с целью обструкции) report progress доклад;
сообщение;
отчет (тж. для прессы) - final * окончательный доклад - interim * промежуточный доклад - progress * доклад о достигнутых результатах /о ходе работы/;
(информатика) промежуточный отчет - weather * бюллетень погоды;
метеорологическая сводка - a * on smth. доклад /отчет/ о чем-л. - we have received a favourable * on his work мы получили благоприятный отзыв о его работе - to present /to submit/ a * предоставить доклад /отчет/ - to draw up a * on an accident составить протокол о происшествии сообщение, известие (в печати и т. п.) - a news * газетное сообщение - first-hand * сообщение из первых рук;
сообщение очевидца - to publish a * of a trial опубликовать отчет о судебном процессе (военное) донесение;
рапорт;
доклад - to submit a * представлять донесение запись судебных решений сборник судебных решений (тж. law *s) молва, слух - idle *s пустые разговоры /слухи/ - the * goes, * has it ходит слух, говорят - to know of smth. by mere * знать о чем-л. только по слухам /понаслышке/ - it is a matter of current * об этом говорят /знают/ все репутация, слава - to be of good * иметь хорошую репутацию табель успеваемости - terminal * табель успеваемости за семестр звук взрыва, выстрела > to be on * подлежать дисциплинарному взысканию сообщать;
рассказывать;
описывать - to * an accident to the police сообщить о происшествии в полицию - he *ed what he had seen он сообщил о том, что видел - the doctor *s a marked improvement доктор говорит, что есть заметное улучшение - it is *ed сообщают;
говорят - it is *ed from Paris из Парижа сообщают - it is *ed that we are to have a new teacher говорят, что у нас будет новый преподаватель - he is *ed to be in Paris сообщают, что он в Париже делать официальное сообщение, заключение;
докладывать;
представлять отчет - to * to a superior докладывать начальнику - to * a vessel at the custom house дать сведения таможне о судне, команде и грузе - the Commission *s tomorrow комиссия делает доклад завтра - I have the honour to * имею честь сообщить - nothing to * никаких происшествий (военное) докладывать;
доносить - to * clear докладывать об отсутствии противника - to * oneself sick докладывать о своей болезни составлять, помещать отчет (в газете) ;
давать репортаж - to * a speech дать репортаж о выступлении работать репортером или корреспондентом - to * for a newspaper работать репортером в газете - for two sessions he *ed for the "Daily Mirror" в течение двух парламентских сессий он давал материалы для газеты "Дейли миррор" передавать услышанное - * my words to him передайте ему мои слова жаловаться( на кого-л.) ;
выставлять обвинение - to * to a superior жаловаться начальнику - to * a rudeness жаловаться на грубость - to * smb. for insolence жаловаться на чью-л. дерзость - I'm *ing you to the police for dangerous driving я заявляю на вас в полицию за неосторожное управление автомобилем /за опасную езду/ (on, upon, of) отзываться - to * on /upon, of/ smb., smth. отзываться о ком-л., чем-л. - to * well on smb. хорошо отзываться о ком-л. - he is badly *ed on о нем поступают плохие отзывы - he *s well of the scheme он дал благоприятный отзыв /-ное заключение/ о плане являться, прибывать( куда-л.) - to * to the port authorities явиться в управление порта - to * to one's unit (военное) явиться в свою часть - to * for duty явиться на службу - Corporal Smith reporting for duty, Sir! (военное) капрал Смит прибыл за распоряжениями, сэр! - to * to the police регистрироваться в полиции - to * oneself заявить о своем прибытии;
(спортивное) являться (на соревнование) - * yourself to the manager пойдите доложитесь управляющему - he *ed for work a few minutes before the night shift went on он явился на работу за несколько минут до начала ночной смены (to) подчиняться;
находиться в подчинении или ведении - the commissioner *s directly to the minister комиссар подчиняется непосредственно министру > to * progress сообщать о положении дел;
(парламентское) прекращать прения по законопроекту;
откладывать( что-л.) > to move to * progress (парламентское) внести предложение о прекращении дебатов > to * a bill (парламентское) докладывать законопроект в парламенте перед третьим чтением accounting ~ бухгалтерский отчет annual ~ годовая сводка annual ~ годовой отчет annual ~ ежегодный отчет audit ~ заключение аудитора audit ~ отчет о результатах ревизии audit ~ протокол ревизии auditor's ~ отчет аудитора auditor's ~ отчет ревизора auditors' ~ аудиторский отчет auditors' ~ итог взаимных расчетов между сторонами по делу cash ~ бухгалтерский отчет chairman's ~ отчет председателя clean ~ беспристрастный отчет the Commission reports tomorrow комиссия делает доклад завтра committee ~ отчет комиссии consolidated annual ~ сводный годовой отчет consultant's ~ доклад советника court expert's ~ заключение судебного эксперта credit ~ отчет о кредитных операциях damage ~ сообщение об ущербе deficiency ~ претензия deficiency ~ рекламация deliver a ~ представлять отчет directors' ~ отчет правления discrepancy ~ протокол разногласий error ~ вчт. сообщение об ошибке examiners' ~ отчет лиц, назначенных судом для снятия свидетельских показаний expert's ~ отчет эксперта false ~ ложное сообщение file a ~ представлять отчет finance ~ финансовый отчет general ~ сводный отчет group annual ~ годовой отчет объединения group ~ отчет концерна house buyer's ~ недв. декларация о покупке дома ice ~ ледовый прогноз individual payment ~ отчет об индивидуальных платежах industry ~ отраслевой выпуск промышленной переписи industry ~ отраслевой статистический отчет inspection ~ акт приемки продукции insurance ~ страховой отчет interim ~ предварительное сообщение interim ~ предварительный отчет interim ~ промежуточный отчет inventory ~ отчет о состоянии и движении запасов it is reported говорят it is reported сообщается law ~ судебное решение long-form ~ подробный отчет make a ~ готовить доклад make a ~ готовить отчет market ~ обзор рыночной конъюнктуры market ~ обзор состояния рынка market ~ рыночный отчет medical ~ история болезни medical ~ медицинский отчет medical ~ медицинское донесение medical ~ медицинское заключение medical ~ протокол медицинского освидетельствования monthly ~ месячный отчет morning ~ утренняя сводка to ~ progress откладывать (что-л.) ;
to move to report progress парл. внести предложение о прекращении дебатов (часто с целью обструкции) municipal ~ муниципальный отчет official ~ официальное сообщение official ~ официальный отчет official ~ официальный протокол oral ~ устное сообщение payment ~ отчет о платежах period under ~ отчетный период personal history ~ автобиография police ~ отчет полиции police ~ сообщение полиции preliminary ~ предварительное сообщение preliminary ~ предварительный отчет prepare a ~ готовить отчет present a ~ представлять отчет progress ~ доклад о ходе выполнения (программы) progress ~ отчет о выполнении работ progress ~ отчет о ходе работ progress ~ сообщение о состоянии дел project ~ отчет о выполнении проекта property ~ отчет о состоянии недвижимости public hearing ~ отчет о публичном слушании quarterly ~ квартальный отчет ~ делать официальное сообщение;
докладывать;
представлять отчет;
to report a bill докладывать законопроект в парламенте перед третьим чтением ~ for hearing отчет для слушания дела в суде ~ for mortgage purposes отчет для получения ссуды под недвижимость ~ являться;
to report oneself заявлять о своем прибытии (to) ;
to report for work являться на работу;
to report to the police регистрироваться в полиции ~ молва, слух;
the report goes говорят;
ходит слух ~ of board of directors отчет правления ~ of board of directors отчет совета директоров ~ of Board of Governors of FRS отчет совета управляющих Федеральной резервной системы ~ of board of management отчет совета управляющих ~ of proceedings протокол ~ of proceedings at meeting протокол заседания ~ of proceedings at meeting протокол собрания ~ of proceedings at meeting протокол совещания ~ on payment отчет о платежах ~ on proposed retrenchment отчет о предложенном сокращении расходов ~ on setoff сообщение о встречном требовании ~ являться;
to report oneself заявлять о своем прибытии (to) ;
to report for work являться на работу;
to report to the police регистрироваться в полиции to ~ progress откладывать (что-л.) ;
to move to report progress парл. внести предложение о прекращении дебатов (часто с целью обструкции) to ~ progress парл. прекращать прения по законопроекту to ~ progress сообщать о положении дел ~ являться;
to report oneself заявлять о своем прибытии (to) ;
to report for work являться на работу;
to report to the police регистрироваться в полиции ~ to the police делать заявление в полицию ~ составлять, давать отчет (для прессы) ;
to report (badly) well давать (не) благоприятный отзыв (о чем-л.) research ~ отчет о научно-исследовательской работе research ~ отчет о научных исследованиях sales ~ конъюнктурный обзор sales ~ отчет о продажах semiannual ~ полугодовой отчет social enquiry ~ доклад о социальном обследовании social inquiry ~ отчет об общественном расследовании special ~ специальный отчет status ~ вчт. информация о состоянии status ~ отчет о достигнутом прогрессе status ~ отчет о состоянии status ~ отчет о ходе работ statutory ~ предусмотренный уставом отчет submit a ~ направлять сообщение submit a ~ представлять доклад submit a ~ представлять отчет summary ~ сводный отчет survey ~ отчет об инспектировании survey ~ отчет об обследовании surveyor's ~ отчет эксперта technical ~ отчет о техническом состоянии technical ~ технический отчет trade ~ отчет о торговой деятельности trouble ~ вчт. сообщение о неисправностях unqualified audit ~ отчет о результатах полной ревизии valuation ~ отчет об оценке weather ~ бюллетень погоды weather ~ метеорологическая сводка weather ~ сводка погоды weather: ~ attr. относящийся к погоде;
weather conditions метеорологические условия;
weather report метеосводка;
in the weather на улице, на дворе weekly ~ еженедельный отчет written ~ письменный отчет -
84 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
85 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
86 WMRL
1) Компьютерная техника: Window Manager Rectangle List2) Американизм: Water Management Research Laboratory3) Спорт: White Mountain Race League4) Фирменный знак: Waste Management Research, Ltd. -
87 line
I
1.
noun1) ((a piece of) thread, cord, rope etc: She hung the washing on the line; a fishing-rod and line.) cuerda, cordel, sedal2) (a long, narrow mark, streak or stripe: She drew straight lines across the page; a dotted/wavy line.) línea3) (outline or shape especially relating to length or direction: The ship had very graceful lines; A dancer uses a mirror to improve his line.) línea4) (a groove on the skin; a wrinkle.) arruga5) (a row or group of objects or persons arranged side by side or one behind the other: The children stood in a line; a line of trees.) fila, hilera6) (a short letter: I'll drop him a line.) cuatro líneas7) (a series or group of persons which come one after the other especially in the same family: a line of kings.) linaje8) (a track or direction: He pointed out the line of the new road; a new line of research.) trazado9) (the railway or a single track of the railway: Passengers must cross the line by the bridge only.) vía10) (a continuous system (especially of pipes, electrical or telephone cables etc) connecting one place with another: a pipeline; a line of communication; All (telephone) lines are engaged.) cable, línea11) (a row of written or printed words: The letter contained only three lines; a poem of sixteen lines.) línea12) (a regular service of ships, aircraft etc: a shipping line.) compañía13) (a group or class (of goods for sale) or a field of activity, interest etc: This has been a very popular new line; Computers are not really my line.) línea, gama14) (an arrangement of troops, especially when ready to fight: fighting in the front line.) línea
2. verb1) (to form lines along: Crowds lined the pavement to see the Queen.) ponerse en fila, hacer cola2) (to mark with lines.) dibujar rayas•- lineage- linear
- lined- liner- lines- linesman
- hard lines!
- in line for
- in
- out of line with
- line up
- read between the lines
II
verb1) (to cover on the inside: She lined the box with newspaper.) llenar, forrar2) (to put a lining in: She lined the dress with silk.) forrar, revestir•- lined- liner- liningline1 n1. línea / raya2. fila / hilera3. tendederoline2 vb1. ponerse en fila2. forrartr[laɪn]1 (in general) línea■ hold the line, please un momento, por favor, no cuelgue2 (drawn on paper) raya4 (row) fila, hilera5 SMALLAMERICAN ENGLISH/SMALL (queue) cola6 (wrinkle) arruga7 (cord) cuerda, cordel nombre masculino; (fishing) sedal nombre masculino; (wire) cable nombre masculino8 (route) vía■ that's not my line! ¡eso no es especialidad mía!■ what's your line? ¿qué haces?, ¿de qué trabajas?11 slang (of cocaine) raya1 (draw lines on) dibujar rayas en2 (mark with wrinkles) arrugar3 (form rows along) bordear■ the crowds lined the streets to greet the local hero la multitud se alineaba a lo largo de las calles para aclamar al héroe local\SMALLIDIOMATIC EXPRESSION/SMALLhard lines! familiar ¡qué mala suerte!in line with figurative use conforme ato be in line for estar a punto de recibirto be on the right lines ir por buen caminoto bring somebody into line familiar pararle los pies a alguiento come to the end of the line llegar al finalto draw the line at something decir basta a algoto drop somebody a line familiar mandar cuatro líneas a alguiento fall into line cerrar filasto know where to draw the line saber decir bastato learn one's lines SMALLTHEATRE/SMALL aprenderse el papelto read between the lines leer entre líneasto stand in line SMALLAMERICAN ENGLISH/SMALL hacer colato step out of line salirse de la fila 2 figurative use saltarse las reglasto take a tough line with somebody tener mano dura con alguiendotted line línea de puntosline drawing dibujo linealline of fire línea de fuegoline of vision campo visualline printer impresora de líneasline spacer interlineador nombre masculino————————tr[laɪn]1 (with material) forrar; (pipes) revestir2 (walls) llenar\SMALLIDIOMATIC EXPRESSION/SMALLto line one's pockets familiar forrarse1) : forrar, cubrirto line a dress: forrar un vestidoto line the walls: cubrir las paredes2) mark: rayar, trazar líneas en3) border: bordear4) align: alinearline vito line up : ponerse in fila, hacer colaline n1) cord, rope: cuerda f2) wire: cable mpower line: cable eléctrico3) : línea f (de teléfono)4) row: fila f, hilera f5) note: nota f, líneas fpldrop me a line: mándame unas líneas6) course: línea fline of inquiry: línea de investigación7) agreement: conformidad fto be in line with: ser conforme ato fall into line: estar de acuerdo8) occupation: ocupación f, rama f, especialidad f9) limit: línea f, límite mdividing line: línea divisoriato draw the line: fijar límites10) service: línea fbus line: línea de autobuses11) mark: línea f, arruga f (de la cara)n.• andana s.f.• cola s.f.• cordel s.m.• fila s.f.• línea (Electrónica) s.f.• línea s.f.• ramo s.m.• raya s.f.• renglón s.m.• retahila s.f.• sarta s.f.• trazo s.m.• verso s.m.v.• aforrar v.• alinear v.• arrugar v.• forrar v.• frisar v.• rayar v.
I laɪn1) ca) (mark, trace) línea f, raya f; ( Math) recta fto draw a line — trazar* una línea
to put o draw a line through something — tachar algo
to be on the line — (colloq) estar* en peligro, peligrar
to lay it on the line — (colloq) no andarse* con rodeos
to lay o put something on the line — (colloq) jugarse* algo; (before n)
line drawing — dibujo m lineal
b) (on face, palm) línea f; ( wrinkle) arruga f2)a) c (boundary, border) línea fthe county/state line — (AmE) (la línea de) la frontera del condado/estado
to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta
b) c ( Sport) línea f; (before n)line judge — juez mf de línea
c) c u ( contour) línea f3)a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal mpower line — cable m eléctrico
b) c ( Telec) línea fhold the line, please — no cuelgue or (CS tb) no corte, por favor
4) c ( Transp)a) (company, service) línea fshipping line — línea de transportes marítimos, (compañía f) naviera f
5) u ca) (path, direction) línea fit was right in my line of vision — me obstruía la visual; resistance
b) (attitude, policy) postura f, línea fto take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)
she takes the line that... — su actitud es que...
to toe o (AmE also) hew the line — acatar la disciplina
c) (method, style)line of inquiry — línea f de investigación
I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...
6) cthey formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor
to wait in line — (AmE) hacer* cola
to get in line — (AmE) ponerse* en la cola
to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)
all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line
b) ( series) serie fhe's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales
c) ( succession) línea f7) c ( Mil) línea f8)new line — ( when dictating) punto y aparte
to read between the lines — leer* entre líneas
c) ( note)to drop somebody a line — escribirle* a algn unas líneas
9) ca) ( area of activity)what line are you in? — ¿a qué te dedicas?
in my line of business — en mi trabajo or profesión
b) ( of merchandise) línea f
II
1)a) \<\<skirt/box\>\> forrarb) ( form lining along) cubrir*books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros
2) ( mark with lines) \<\<paper\>\> rayar3) ( border)•Phrasal Verbs:- line up
I [laɪn]1. N•
to draw a line — trazar una línea•
there's a fine or thin line between genius and madness — la línea que separa la genialidad de la locura es muy sutil•
to put a line through sth — tachar or (LAm) rayar algo•
the Line — (Geog) el ecuador- draw the line at sth- know where to draw the line- draw a line underto be on the line —
his job is on the line — su puesto está en peligro, se expone a perder su puesto
- lay it on the lineto lay or put one's reputation on the line — arriesgar su reputación
to put one's ass on the line — (US) ** jugársela *
2) (=rope) cuerda f; (=fishing line) sedal m; (=clothes line, washing line) cuerda f para tender la ropathey threw a line to the man in the sea — le lanzaron un cable or una cuerda al hombre que estaba en el agua
4) [of print, verse] renglón m, línea f"new line" — (in dictation) "otra línea"
•
drop me a line * — (fig) escríbeme•
to learn one's lines — (Theat) aprenderse el papel- read between the lines5) (=row) hilera f, fila f, línea fline of traffic — fila f or cola f de coches
the traffic stretched for three miles in an unbroken line — había una caravana or cola de coches de tres millas
a line of winning numbers — (in bingo, lottery etc) una línea ganadora
•
to be in line with — estar de acuerdo con, ser conforme a•
to bring sth into line with sth — poner algo de acuerdo con algo•
to be out of line with — no ser conforme conhe was completely out of line to suggest that... * — estaba totalmente fuera de lugar que propusiera que...
- reach or come to the end of the linestep 2., 1)6) (=series) serie fthe latest in a long line of tragedies — la última de una larga serie or lista de tragedias
7) (=lineage) linaje m•
the title is inherited through the male/ female line — el título se hereda por línea paterna/materna•
he comes from a long line of artists — proviene de un extenso linaje de artistas•
the royal line — el linaje real8) (=hierarchy)9) (Mil) línea fthe (battle) lines are drawn — (fig) la guerra está declarada
•
the first line of defence — (lit) la primera línea de retaguardia; (fig) el primer escudo protectorfront 5.•
behind enemy lines — tras las líneas enemigas10) (esp US) (=queue) cola f•
to form a line — hacer una cola•
to get into line — ponerse en la cola or a la cola•
to stand in line — hacer cola11) (=direction) línea fthe main or broad lines — [of story, plan] las líneas maestras
•
along or on the lines of — algo por el estilo desomething along those or the same lines — algo por el estilo
along or on political/racial lines — según criterios políticos/raciales
•
in the line of fire — (Mil) en la línea de fuego12) (Elec) (=wire) cable mto be/come on line — (Comput) estar/entrar en (pleno) funcionamiento
13) (Telec) línea fcan you get me a line to Chicago? — ¿me puede poner con Chicago?
•
it's a very bad line — se oye muy malto keep the lines of communication open with sb — mantener todas las líneas de comunicación abiertas con algn
•
hold the line please — no cuelgue, por favor•
Mr. Smith is on the line (for you) — El Sr. Smith está al teléfono (y quiere hablar con usted)hot 4.•
the lines are open from six o'clock onwards — las líneas están abiertas de seis en adelante14) (=pipe) (for oil, gas) conducto m15) (=shape) (usu pl)the rounded lines of this car — la línea redondeada or el contorno redondeado de este coche
16) (=field, area)what line (of business) are you in? — ¿a qué se dedica?
we're in the same line (of business) — nos dedicamos a lo mismo, trabajamos en el mismo campo
line of research — campo m de investigación
it's not my line — (=speciality) no es de mi especialidad
fishing's more (in) my line — me interesa más la pesca, de pesca sí sé algo
17) (=stance, attitude) actitud f•
to take a strong or firm line on sth — adoptar una actitud firme sobre algoto take the line that... — ser de la opinión que...
what line is the government taking? — ¿cuál es la actitud del gobierno?
to follow or take the line of least resistance — conformarse con la ley del mínimo esfuerzo
- toe the linehard 1., 5)to toe or follow the party line — conformarse a or seguir la línea del partido
18) (Comm) (=product) línea fa new/popular line — una línea nueva/popular
19) (Rail) (=route) línea f; (=track) vía fthe line to Palencia — el ferrocarril de Palencia, la línea de Palencia
•
to cross the line(s) — cruzar la vía•
to leave the line(s) — descarrilar21) (=clue, lead) pista f•
to give sb a line on sth — poner a algn sobre la pista de algothe police have a line on the criminal — la policía anda or está sobre la pista del delincuente
22) (=spiel)- feed sb a line about sthshoot 2., 4)23) (Ind) (=assembly line) línea f24) [of cocaine etc] raya f2.VT (=cross with lines) [+ paper] rayar; [+ field] surcar; [+ face] arrugar3.CPDline dancing N — danza folclórica en que los que bailan forman líneas y filas
line drawing N — dibujo m lineal
line editing N — corrección f por líneas
line fishing N — pesca f con caña
line judge N — (Tennis) juez mf de fondo
line manager N — (Brit) (Ind) jefe(-a) m / f de línea
line printer N — impresora f de línea
- line up
II
[laɪn]VT1) (=put lining in) [+ garment] forrar ( with de); (Tech) revestir ( with de); [+ brakes] guarnecer; [bird] [+ nest] cubrirpocket 1., 1)2) (=border)streets lined with trees — calles fpl bordeadas de árboles
* * *
I [laɪn]1) ca) (mark, trace) línea f, raya f; ( Math) recta fto draw a line — trazar* una línea
to put o draw a line through something — tachar algo
to be on the line — (colloq) estar* en peligro, peligrar
to lay it on the line — (colloq) no andarse* con rodeos
to lay o put something on the line — (colloq) jugarse* algo; (before n)
line drawing — dibujo m lineal
b) (on face, palm) línea f; ( wrinkle) arruga f2)a) c (boundary, border) línea fthe county/state line — (AmE) (la línea de) la frontera del condado/estado
to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta
b) c ( Sport) línea f; (before n)line judge — juez mf de línea
c) c u ( contour) línea f3)a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal mpower line — cable m eléctrico
b) c ( Telec) línea fhold the line, please — no cuelgue or (CS tb) no corte, por favor
4) c ( Transp)a) (company, service) línea fshipping line — línea de transportes marítimos, (compañía f) naviera f
5) u ca) (path, direction) línea fit was right in my line of vision — me obstruía la visual; resistance
b) (attitude, policy) postura f, línea fto take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)
she takes the line that... — su actitud es que...
to toe o (AmE also) hew the line — acatar la disciplina
c) (method, style)line of inquiry — línea f de investigación
I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...
6) cthey formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor
to wait in line — (AmE) hacer* cola
to get in line — (AmE) ponerse* en la cola
to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)
all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line
b) ( series) serie fhe's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales
c) ( succession) línea f7) c ( Mil) línea f8)new line — ( when dictating) punto y aparte
to read between the lines — leer* entre líneas
c) ( note)to drop somebody a line — escribirle* a algn unas líneas
9) ca) ( area of activity)what line are you in? — ¿a qué te dedicas?
in my line of business — en mi trabajo or profesión
b) ( of merchandise) línea f
II
1)a) \<\<skirt/box\>\> forrarb) ( form lining along) cubrir*books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros
2) ( mark with lines) \<\<paper\>\> rayar3) ( border)•Phrasal Verbs:- line up -
88 promotion
- ʃən1) (the raising of a person to a higher rank or position: He has just been given (a) promotion.) ascenso, promoción2) (encouragement (of a cause, charity etc): the promotion of world peace.) promoción, fomento3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) promociónpromotion n ascensotr[prə'məʊʃən]1 (in rank) promoción nombre femenino, ascenso2 SMALLCOMMERCE/SMALL promoción nombre femenino3 (encouragement) promoción nombre femenino, fomento\SMALLIDIOMATIC EXPRESSION/SMALLto get promotion ser ascendido,-apromotion [prə'mo:ʃən] n1) : ascenso m (de un alumno o un empleado)2) furthering: promoción f, fomento m3) advertising: publicidad f, propaganda fn.• ascenso s.m.• fomento s.m.• promoción s.f.• salto s.m.prə'məʊʃən1) u ca) ( advancement in rank) ascenso mshe got o was given (a) promotion — la ascendieron, le dieron un ascenso
b) (BrE Sport) ascenso m, promoción f2) ua) (of research, peace, trade) promoción f, fomento mb) ( advocacy) promoción f3)a) u ( publicity) promoción f, publicidad f, propaganda fb) c ( campaign) promoción f, campaña f publicitaria or de promoción[prǝ'mǝʊʃǝn]1. N1) (in rank)a) [of employee] ascenso m, promoción fto get promotion — ser ascendido (to a)
if I get promotion, I have to move offices — si me ascienden, tengo que trasladarme de oficina
b) (Sport) ascenso mto win promotion — ser promovido, ascender
c) (US) (Scol) ascenso m2) (=encouragement) [of trade, peace] fomento m, promoción f ; [of campaign, project] apoyo m3) (=organization) [of concert, event] organización f4) (=publicity, advertising) promoción f ; (=advertising campaign) campaña f (de promoción)sale 2.special promotion — oferta f de promoción
2.CPDpromotion prospects NPL — perspectivas fpl de ascenso
promotions manager or director N — director(a) m / f encargado(-a) de promoción
* * *[prə'məʊʃən]1) u ca) ( advancement in rank) ascenso mshe got o was given (a) promotion — la ascendieron, le dieron un ascenso
b) (BrE Sport) ascenso m, promoción f2) ua) (of research, peace, trade) promoción f, fomento mb) ( advocacy) promoción f3)a) u ( publicity) promoción f, publicidad f, propaganda fb) c ( campaign) promoción f, campaña f publicitaria or de promoción -
89 contract
n юр. контракт; угода; договір; a договірний; контрактнийписьмовий або усний договір, який визначає взаємні зобов'язання і права сторін згідно з нормами чинного законодавства; ♦ виділяють такі види контрактів, як, напр., двосторонній контракт (bilateral contract), за яким визначаються взаємні зобов'язання сторін; односторонній контракт (unilateral contract), за яким одна сторона обіцяє щось зробити на користь іншої сторони; усний контракт (oral contract), за яким сторони усно домовляються про умови; відкритий контракт (open contract), за яким не визначаються додаткові умови, а сторони співпрацюють у юридичному просторі чинних законів═════════■═════════AAAA spot contract типовий контракт на «точкову» рекламу; absolute contract безумовний договір; acceptable contract прийнятний контракт; accessory contract допоміжний договір • договір, який випливає з основного договору; advertising contract рекламний контракт; agency contract агентська угода • договір доручення; aleatory contract алеаторний договір • договір застави; associate contract паралельний договір; basic contract основний контракт; bilateral contract двосторонній контракт; blanket contract акордний контракт; brokerage contract маклерський договір • договір представництва • агентський договір; broker's contract агентський договір; buy-out contract договір про викуп; cash contract контракт на реальний товар • звичайний контракт; chartering contract договір фрахтування; civil law contract цивільно-правовий договір; classified contract засекречений контракт; collateral contract побічний контракт; collective contract колективний договір; collective bargaining contract колективний договір про тарифні ставки; commercial agency contract договір про торговельне посередництво; commodity contract контракт на постачання товару; competitive contract конкурсний контракт; completion-type contract контракт з оплатою після виконання; conditional contract умовний договір; consignment contract договір консигнації; consultancy contract контракт про надання консультаційних послуг; cost contract контракт з оплатою фактичних витрат; cost-plus contract контракт з оплатою витрат; cost-plus-award-fee contract контракт з оплатою виробничих витрат і з періодичними преміями; cost-plus-fixed-fee contract контракт з оплатою витрат і фіксованою винагородою; cost-plus-incentive-fee contract контракт з оплатою витрат і заохочувальною винагородою; cost-plus-percentage-fee contract контракт з оплатою витрат і відсотка від суми витрат; cost-reimbursement (CR) contract контракт з відшкодовуванням витрат; cost-type contract контракт з оплатою фактичних витрат; deferred annuity contract страхова угода, яка передбачає перенесення строків виплати ренти • страхова угода, яка передбачає відстрочення виплати ренти; development contract контракт на проведення дослідно-конструкторської роботи; divisible contract подільний договір; draft contract проект контракту; employment contract договір найму • трудовий договір • трудова угода; exclusive contract обмежувальний контракт; executed contract повністю виконаний контракт; export contract експортний контракт; Federal contract контракт Федерального уряду; fiduciary contract довірений договір • доручений договір; fixed-fee contract контракт з твердою сумою винагороди; fixed-price contract контракт з твердою ціною • контракт із встановленою ціною; fixed-price-incentive-fee (FPIF) contract контракт із встановленою ціною плюс заохочувальна винагорода; fixed-price-redeterminable-prospective contract контракт із встановленою початковою ціною, що переглядається на визначених стадіях виконання робіт; fixed-price-redeterminable-retroactive contract контракт із встановленою ціною, що переглядається після завершення робіт; fixed-term contract строковий контракт; flat-fee contract контракт із встановленою заздалегідь ціною; formal contract оформлений договір • формальний договір; forward exchange contract строковий валютний контракт; frame contract рамковий контракт; freight contract договір на перевезення; futures contract строковий контракт • ф'ючерсний контракт; gaming contract договір-парі; general contract загальний контракт; global contract глобальний контракт; government contract урядовий контракт; gratuitous contract безплатний договір; hire contract договір оренди; hire purchase contract контракт про купівлю на виплат; illegal contract незаконний контракт • контракт, який суперечить чинним законам • протиправний договір; import contract імпортний контракт • контракт на імпорт; incentive contract заохочувальний контракт; inchoate contract попередній договір; indemnity contract гарантійний договір • договір гарантії від збитків; initial contract первісний контракт; instalment contract контракт з платежем частинами; insurance contract договір страхування; international contract міжнародний контракт; joint contract договір, який передбачає солідарну відповідальність боржників; labour contract трудовий договір • колективний договір; landlord-tenant contract договір між власником землі й орендарем; lease contract договір оренди; license contract ліцензійний договір; life contract довічний контракт; life insurance contract договір страхування життя; loading contract договір на завантаження; long-term contract довгостроковий контракт; lucrative contract зисковний договір • вигідний договір; lump-sum contract контракт з твердою ціною; maintenance contract контракт на технічне обслуговування; manufacturing contract контракт на виробництво продукції; marine insurance contract договір морського страхування; marital contract шлюбний контракт; maritime contract договір на морське перевезення; military contract військовий контракт; model contract типовий контракт; monopoly contract монопольний контракт; mutual contract двосторонній договір; naked contract угода, яка не має законної сили • голий контракт; negotiated contract контракт, укладений в результаті переговорів; network affiliation contract договір про приєднання до мережі на правах філіалу; nuptial contract шлюбний контракт; official contract офіційний контракт; onerous contract несправедливий контракт; open contract відкритий контракт; open-end contract контракт без застереженого строку чинності; operating contract чинний контракт; option contract опціонний контракт; oral contract усний контракт; original contract первісний контракт; out-sourcing contract контракт «на відкуп» • контракт «на відкуп», який укладається фірмами зі спеціалізованими організаціями на виконання деяких внутрішньо-фірмових функцій; outstanding contract невиконаний контракт; packaging contract контракт на пакування товару; patent contract патентний договір; period contract довгостроковий договір; preliminary contract попередня угода; prime contract основний контракт; principal contract основний контракт; procurement contract контракт на закупівлю; production contract контракт на серійне виробництво; profitable contract зисковний контракт • вигідний договір; purchase contract контракт купівлі-продажу • контракт на закупівлю; real contract реальний контракт; reciprocal contract контракт на основі взаємності; rental contract орендний контракт • контракт на оренду; repair contract контракт на виконання ремонтних робіт; research and development contract контракт на виконання наукових досліджень і проектно-конструкторських розробок; risk contract контракт на умовах ризику • ризикований контракт • контракт з розподілом ризику; sale contract договір купівлі-продажу; salvage contract договір про рятування; separation contract договір про роздільне проживання подружжя; service contract договір на техобслуговування • контракт на обслуговування; severable contract розподільний договір; share-rental contract договір на основі змішаної оренди; short-term contract короткостроковий договір; simple contract простий контракт; spot contract договір на реальний товар • звичайний договір; standard contract типовий контракт; stockbroker's contract брокерське підтвердження угоди; supplementary contract додаткова угода; supply contract договір на постачання; tenancy contract договір на оренду; terminal contract строковий контракт; time contract контракт на купівлю рекламного часу; time-and-materials contract контракт з оплатою вартості витрат робочого часу і матеріалів; towing contract договір морського буксирування; trade union contract договір з профспілкою; triggering contract завчасно укладений контракт; turnkey contract контракт про будівництво під ключ; tying contract контракт на продаж товару з додатковим асортиментом; uncompleted contract незавершений контракт; underwriting contract договір страхування; unilateral contract односторонній контракт; valid contract договір у силі • контракт, який укладено згідно з чинним законодавством; vendor contract договір на постачання; verbal contract усний контракт; void contract недійсний контракт; voidable contract контракт, який може бути анульований; wagering contract договір-парі; work contract робочий контракт; written contract письмовий договір; yellow dog contract═════════□═════════according to the contract згідно з умовами контракту; ambiguity in contract двозначність у контракті; as per contract згідно з контрактом; contract between part owners контракт між співвласниками; contract bond контрактна гарантія; contract by deed угода, затверджена печаткою • контракт, зумовлений дією; contract costing калькуляція вартості контракту; contract date строк, застережений контрактом; contract documents документи контракту; contract for carriage контракт на перевезення; contract for construction договір на будівництво; contract for delivery договір на постачання; contract for lease of property угода про винаймання майна; contract form бланк контракту; contract guarantee гарантія контракту; contract in restraint of trade договір про обмеження конкуренції; contract in writing договір у письмовій формі; contract manager керівник відділу контрактів; contract note договірна записка; contract obligations контрактні зобов'язання; contract of adhesion договір про приєднання • договір на основі типових умов; contract of affreightment договір про морське перевезення; contract of apprenticeship договір про навчання; contract of carriage контракт на перевезення; contract of consignment договір консигнації; contract of delivery контракт на постачання; contract of employment договір про наймання на роботу • трудовий контракт; contract of exchange and barter договір товарообміну; contract of limited duration договір з обмеженим терміном чинності; contract of partnership договір про партнерство; contract of purchase договір купівлі-продажу; contract of tenancy договір оренди; contract penalty штраф за невиконання договору; contract price договірна ціна; contract proposal пропозиція про укладання контракту; contract research вивчення умови контракту; contract size розмір контракту; contract terms умови контракту; contract time schedule календарні терміни, дотримання яких забезпечує контракт; contract to deliver goods контракт на постачання товарів; contract to sell угода про продаж; contract uberrimae fidei договір найвищої довіри • договір, який потребує найвищої сумлінності; contract under seal контракт з печаткою; contract wages and salaries договірні ставки заробітної плати й окладів; contract without reservations контракт без обумовлень; contract work робота за договором • робота, яка виконується на замовлення; estoppel by contract позбавлення права заперечення згідно з контрактом; expiry of contract закінчення терміну договору; subject to contract за умов укладання контракту; to accept a contract приймати/прийняти контракт; to annul a contract анульовувати/анулювати контракт; to avoid a contract уникати/уникнути договору; to award a contract ухвалювати/ухвалити договір; to be under contract бути зобов'язаним контрактом; to break a contract порушувати/порушити умови договору; to cancel a contract анульовувати/анулювати контракт; to come under a contract підкорятися/підкоритися чинності договору • підлягати/підлягти чинності договору; to commit a breach of contract порушувати/порушити умови договору; to complete a contract виконувати/виконати умови договору; to conclude a contract укладати/укласти договір; to draw up a contract укладати/укласти договір; to enforce a contract виконувати/виконати договір; to enter into a contract входити/увійти в контракт; to execute a contract виконувати/виконати договір; to fulfil a contract виконувати/виконати договір; to hold a contract мати контракт • працювати за контрактом; to implement a contract виконувати/виконати договір; to initial a contract парафувати договір; to prepare a contract готувати/підготувати договір; to repudiate a contract розривати/розірвати договір • анульовувати/анулювати договір; to rescind a contract розривати/розірвати договір • анульовувати/ анулювати договір; to revoke a contract розривати/розірвати договір • анульовувати/анулювати договір; to secure a contract захищатися/захиститися контрактом • забезпечуватися/забезпечитися контрактом; to sign a contract підписувати/підписати контракт; to stipulate by contract передбачати/передбачити контрактом; to tender for a contract подавати/подати пропозицію на виконання контракту; to terminate a contract припиняти/припинити чинність договору; to violate a contract порушувати/порушити умови договору; to withdraw from a contract виходити/вийти з договору═════════◇═════════контракт < нім. Kontrakt < лат. contractus — стягання; здійснення; угода; договір; контракт (ЕСУМ 2: 557)▹▹ agreement* * *угода; угода підряду; контракт; підряд -
90 project
n ком. проект; план; a проектний; плановийнаперед визначена система заходів, що передбачає порядок, послідовність і строки виконання робіт═════════■═════════agreed-on project узгоджений проект; building project проект будівництва; capital project інвестиційний проект • програма капіталовкладень; construction project проект будівництва; contract project контрактний проект; development project дослідно-конструкторська робота • науково-технічна розробка; export project план експорту; final project остаточний проект; follow-on project завдання на доробку; industrial project проект будівництва промислового об'єкта; in-house project проект, здійснений власними силами; international project міжнародний проект; investment project інвестиційний проект • програма капіталовкладень; joint project спільний проект; large-scale project великомасштабний проект; licensed project ліцензований проект; long-term project довгостроковий проект; major project важливий проект; make-work project проект створення робочих місць • план зайнятості; mandatory projects обов'язкові проекти; pilot project експериментальний проект; priority project пріоритетний проект; promotional project проект організації заходів стимулювання збуту; representative project типовий проект; short-term project короткостроковий проект; standard project типовий проект; technical project технічний проект; umbrella project всеосяжний проект═════════□═════════development of a project розробка проекту; project committee проектна група; project control управління проектом; project coordinator координатор проекту; project department проектний відділ; project director керівник проекту; project documentation проектна документація; project in progress незавершений проект; project in the planning stage проект на початковому етапі розробки; project management управління проектом; project management group група управління проектом; project manager менеджер проекту; project plan проектний план; project purchase придбання проекту; project report звіт про виконання проекту; project under construction об'єкт, який будується; research and development project науково-дослідний проект; to abandon a project відмовлятися/відмовитися від проекту; to approve a project схвалювати/схвалити проект; to carry out a project здійснювати/здійснити проект; to complete a project завершувати/завершити здійснення проекту • завершувати/завершити проект; to develop a project розробити/ розробляти проект; to endorse a project схвалювати/схвалити проект; to evaluate a project оцінювати/оцінити проект; to expand a project розширяти/розширити проект; to finalize a project завершувати/завершити здійснення проекту; to finance a project фінансувати/профінансувати проект; to fund a project фінансувати/профінансувати проект; to handle a project здійснювати/здійснити проект; to hand over a project передавати/ передати проект; to implement a project здійснювати/здійснити проект; to launch a project починати/почати здійснення проекту; to outline a project окреслювати/окреслити проект; to participate in a project брати/взяти участь в проекті; to present a project подавати/подати проект на розгляд; to research a project досліджувати/дослідити проект; to review a project переглядати/переглянути проект; to revise a project переглядати/переглянути проект; to submit a project for approval подавати/подати проект на затвердження; to support a project підтримувати/підтримати проект; to take over a project приймати/прийняти від когось проект; to undertake a project брати/взяти на себе проект; to work onaproject працювати над проектом; to work out a project опрацьовувати/опрацювати проект -
91 board
комитет; совет; комиссия; планшет; доска; пульт; борт; совершать посадку (на) ; садиться (напр. на корабль, машину) ; разг. «комиссовать, увольнять по состоянию здоровья; пропускать через комиссию; см. тж. committeeArmy (Central) Physical Evaluation board — (центральная) комиссия СВ по оценке уровня физической подготовки ЛС
Army Airborne, Electronics and Special Warfare board — комитет СВ по авиационным бортовым электронным системам и специальным методам ведения боевых действий
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92 Colpitts, Edwin Henry
[br]b. 9 January 1872 Pointe de Bute, Canadad. 6 March 1949 Orange, New Jersey, USA[br]Canadian physicist and electrical engineer responsible for important developments in electronic-circuit technology.[br]Colpitts obtained Bachelor's degrees at Mount Allison University, Sackville, New Brunswick, and Harvard in 1894 and 1896, respectively, followed by a Master's degree at Harvard in 1897. After two years as assistant to the professor of physics there, he joined the American Bell Telephone Company. When the Bell Company was reorganized in 1907, he moved to the Western Electric branch of the company in New York as Head of the Physical Laboratories. In 1911 he became a director of the Research Laboratories, and in 1917 he became Assistant Chief Engineer of the company. During this time he invented both the push-pull amplifier and the Colpitts oscillator, both major developments in communications. In 1917, during the First World War, he spent some time in France helping to set up the US Signal Corps Research Laboratories. Afterwards he continued to do much, both technically and as a manager, to place telephone communications on a firm scientific basis, retiring as Vice-President of the Bell Telephone Laboratories in 1937. With the outbreak of the Second World War in 1941 he was recalled from retirement and appointed Director of the Engineering Foundation to work on submarine warfare techniques, particularly echo-ranging.[br]Principal Honours and DistinctionsOrder of the Rising Sun, Japan, 1938. US Medal of Merit 1948.Bibliography1919, with E.B.Craft, "Radio telephony", Proceedings of the American Institution of Electrical Engineers 38:337.1921, with O.B.Blackwell, "Carrier current telephony and telegraphy", American Institute of Electrical Engineers Transactions 40:205.11 September 1915, US reissue patent no. 15,538 (control device for radio signalling).28 August 1922, US patent no. 1,479,638 (multiple signal reception).Further ReadingM.D.Fagen, 1975, A History of Engineering \& Science in the Bell System, Vol. 1, Bell Laboratories.See also: Hartley, Ralph V.L.KF -
93 Denny, William
SUBJECT AREA: Ports and shipping[br]b. 25 May 1847 Dumbarton, Scotlandd. 17 March 1887 Buenos Aires, Argentina[br]Scottish naval architect and partner in the leading British scientific shipbuilding company.[br]From 1844 until 1962, the Clyde shipyard of William Denny and Brothers, Dumbarton, produced over 1,500 ships, trained innumerable students of all nationalities in shipbuilding and marine engineering, and for the seventy-plus years of their existence were accepted worldwide as the leaders in the application of science to ship design and construction. Until the closure of the yard members of the Denny family were among the partners and later directors of the firm: they included men as distinguished as Dr Peter Denny (1821(?)–95), Sir Archibald Denny (1860–1936) and Sir Maurice Denny (1886– 1955), the main collaborator in the design of the Denny-Brown ship stabilizer.One of the most influential of this shipbuilding family was William Denny, now referred to as William 3! His early education was at Dumbarton, then on Jersey and finally at the Royal High School, Edinburgh, before he commenced an apprenticeship at his father's shipyard. From the outset he not only showed great aptitude for learning and hard work but also displayed an ability to create good relationships with all he came into contact with. At the early age of 21 he was admitted a partner of the shipbuilding business of William Denny and Brothers, and some years later also of the associated engineering firm of Denny \& Co. His deep-felt interest in what is now known as industrial relations led him in 1871 to set up a piecework system of payment in the shipyard. In this he was helped by the Yard Manager, Richard Ramage, who later was to found the Leith shipyard, which produced the world's most elegant steam yachts. This research was published later as a pamphlet called The Worth of Wages, an unusual and forward-looking action for the 1860s, when Denny maintained that an absentee employer should earn as much contempt and disapproval as an absentee landlord! In 1880 he initiated an awards scheme for all company employees, with grants and awards for inventions and production improvements. William Denny was not slow to impose new methods and to research naval architecture, a special interest being progressive ship trials with a view to predicting effective horsepower. In time this led to his proposal to the partners to build a ship model testing tank beside the Dumbarton shipyard; this scheme was completed in 1883 and was to the third in the world (after the Admiralty tank at Torquay, managed by William Froude and the Royal Netherlands Navy facility at Amsterdam, under B.J. Tideman. In 1876 the Denny Shipyard started work with mild-quality shipbuilding steel on hulls for the Irrawaddy Flotilla Company, and in 1879 the world's first two ships of any size using this weight-saving material were produced: they were the Rotomahana for the Union Steamship Company of New Zealand and the Buenos Ayrean for the Allan Line of Glasgow. On the naval-architecture side he was involved in Denny's proposals for standard cross curves of stability for all ships, which had far-reaching effects and are now accepted worldwide. He served on the committee working on improvements to the Load Line regulations and many other similar public bodies. After a severe bout of typhoid and an almost unacceptable burden of work, he left the United Kingdom for South America in June 1886 to attend to business with La Platense Flotilla Company, an associate company of William Denny and Brothers. In March the following year, while in Buenos Aires, he died by his own hand, a death that caused great and genuine sadness in the West of Scotland and elsewhere.[br]Principal Honours and DistinctionsPresident, Institution of Engineers and Shipbuilders in Scotland 1886. FRS Edinburgh 1879.BibliographyWilliam Denny presented many papers to various bodies, the most important being to the Institution of Naval Architects and to the Institution of Engineers and Shipbuilders in Scotland. The subjects include: trials results, the relation of ship speed to power, Lloyd's Numerals, tonnage measurement, layout of shipyards, steel in shipbuilding, cross curves of stability, etc.Further ReadingA.B.Bruce, 1889, The Life of William Denny, Shipbuilder, London: Hodder \& Stoughton.Denny Dumbarton 1844–1932 (a souvenir hard-back produced for private circulation by the shipyard).Fred M.Walker, 1984, Song of the Clyde. A History of Clyde Shipbuilding, Cambridge: PSL.FMW -
94 Johnson, Clarence Leonard (Kelly)
SUBJECT AREA: Aerospace[br]b. 27 February 1910 Michigan, USAd. 21 December 1990 Burbank County, California, USA[br]American aircraft designer responsible for many outstanding Lockheed aircraft over a period of almost forty-eight years.[br]The large and successful Lockheed Aircraft Corporation grew out of a small company founded by Allan and Malcolm Loughhead (pronounced "Lockheed") in 1913. The company employed many notable designers such as Jack Northrop, Jerry Vultee and Lloyd Stearman, but the most productive was "Kelly" Johnson. After studying aeronautical engineering at the University of Michigan, Johnson joined Lockheed in 1933 and gained experience in all the branches of the design department. By 1938 he had been appointed Chief Research Engineer and became involved with the design of the P-38 Lightning twin-boom fighter and the Constellation airliner. In 1943 he set up a super-secret research and development organization called Advanced Development Projects, but this soon became known as the "Skunk Works": the name came from a very mysterious factory which made potions from skunks in the popular comic strip Li'lAbner. The first aircraft designed and built by Johnson's small hand-picked team was the XP-80 Shooting Star prototype jet fighter, which was produced in just 143 days: it became the United States' first production jet fighter. At this stage the Skunk Works produced a prototype, then the main Lockheed factories took over the production run. The F-104 Starfighter and the C-130 Hercules transport were produced in this way and became widely used in many countries. In 1954 work began on the U-2 reconnaissance aircraft which was so secret that production was carried out within the Skunk Works. This made the headlines in 1960 when one was shot down over Russia. Probably the most outstanding of Johnson's designs was the SR-71 Blackbird of 1964, a reconnaissance aircraft capable of flying at Mach 3 (three times the speed of sound). Johnson was not only a great designer, he was also an outstanding manager, and his methods—including his "14 Rules"—have been widely followed. He retired from the Lockheed board in 1980, having been involved in the design of some forty aircraft.[br]Principal Honours and DistinctionsNational Medal of Freedom (the highest United States award for a civilian) 1964.Further ReadingObituary, 1991, Aerospace (Royal Aeronautical Society) (March).B.R.Rich, 1989, "The Skunk Works" management style: it's no secret', Aerospace (Royal Aeronautical Society) (March) (Rich was Johnson's successor).Details of Lockheed aircraft can be found in several publications, e.g.: R.J.Francillon, 1982, Lockheed Aircraft since 1913, London.JDSBiographical history of technology > Johnson, Clarence Leonard (Kelly)
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95 Shoenberg, Isaac
[br]b. 1 March 1880 Kiev, Ukrained. 25 January 1963 Willesden, London, England[br]Russian engineer and friend of Vladimir Zworykin; Director of Research at EMI, responsible for creating the team that successfully developed the world's first all-electronic television system.[br]After his initial engineering education at Kiev Polytechnic, Shoenberg went to London to undertake further studies at the Royal College of Science. In 1905 he returned to Russia and rose to become Chief Engineer of the Russian Wireless Telegraphy Company. He then returned to England, where he was a consultant in charge of the Patent Department and then joint General Manager of the Marconi Wireless Telegraphy Company (see Marconi). In 1929 he joined the Columbia Graphophone Company, but two years later this amalgamated with the Gramophone Company, by then known as His Master's voice (HMV), to form EMI (Electric and Musical Industries), a company in which the Radio Corporation of America (RCA) had a significant shareholding. Appointed Director of the new company's Research Laboratories in 1931, Shoenberg gathered together a team of highly skilled engineers, including Blumlein, Browne, Willans, McGee, Lubszynski, Broadway and White, with the objective of producing an all-electronic television system suitable for public broadcasting. A 150-line system had already been demonstrated using film as the source material; a photoemissive camera tube similar to Zworykin's iconoscope soon followed. With alternate demonstrations of the EMI system and the mechanical system of Baird arranged with the object of selecting a broadcast system for the UK, Shoenberg took the bold decision to aim for a 405-line "high-definition" standard, using interlaced scanning based on an RCA patent and further developed by Blumlein. This was so successful that it was formally adopted as the British standard in 1935 and regular broadcasts, the first in the world, began in 1937. It is a tribute to Shoenberg's vision and the skills of his team that this standard was to remain in use, apart from the war years, until finally superseded in 1985.[br]Principal Honours and DistinctionsKnighted 1954. Institution of Electrical Engineers Faraday Medal 1954.Further ReadingA.D.Blumlein et al., 1938, "The Marconi-EMI television system", Journal of the Institution of Electrical Engineers 83:729 (provides a description of the development of the 405-line system).For more background information, see Proceedings of the International Conference on the History of Television. From Early Days to the Present, November 1986, Institution of Electrical Engineers Publication No. 271.KF -
96 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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97 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
98 Certified Risk Managers International
орг.фин., амер. Международное общество дипломированных менеджеров по рискам* (организация, проводящая образовательные программы для подготовки специалистов в области управления рисками; принимает квалификационные экзамены и присваивает профессиональное звание "дипломированный менеджер по рискам"; основана в 1995 г.; является одним из членов Национального альянса страхового образования и исследований)See:Англо-русский экономический словарь > Certified Risk Managers International
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99 field
1. сущ.1) общ.а) поле; участок; площадкаSee:б) область, сфера [поле\] действия, отрасль2) мет. поле, практика (обозначение практической исследовательской деятельности, которая осуществляется в непосредственном контакте с исследуемым объектом)See:3) марк. район сбыта, рынок, "поле" (географическая зона, в которой продается данная продукция или услуга; подразумеваются места продаж и иных контактов с потребителями)See:field auditor, field district manager, field employee, field worker, field force 2), field management 2), field operations, fieldwork, field sale, field service, field survey4) соц. поле (условная область действия социальных акторов, где действуют общие правила игры)Syn:5) комп. поле ( в компьютерной программе обработки текстов — часть записи компьютерного файла, содержащая набор знаков, представляющий какой-то элемент информации, напр., поле имени или поле адреса)6) доб. бассейн, месторождение ( полезных ископаемых)2. гл.coal field — угольное месторождение, угольный бассейн
с.-х. сушить (зерно и т. п.) на открытом воздухе
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1) поле деятельности, область, отрасль; 2) месторождение; 3) поле(в компьютерной программе обработки текстов).* * *. . Словарь экономических терминов . -
100 index
1. сущ.мн. indexes, indices1)а) общ. индекс (указатель, список, перечень чего-л.)See:б) общ. алфавитный указатель; каталогto compile, do, make an index — составлять алфавитный указатель
2) индекса) стат. (показатель, строящийся путем сравнения состояния сложных совокупностей или отдельных их единиц)See:advance-decline index, abnormal performance index, Accumulation Swing Index, Arm's index, Average Directional Movement Index, business diffusion index, Commodity Channel Index, demand index, diffusion index, Directional Movement Index, equal-weighted market index, Force Index, Herrick Payoff Index, Market Facilitation Index, money flow index, Positive Volume Index, relative strength index, Relative Vigor Index, stochastics index, Swing Index, tax and price index, trading index, price impact index, export concentration index, export diversification index, export specialization indexб) эк. (цифровой показатель, выражающий в процентах последовательные изменения какого-л. экономического явления)See:price index, abnormal performance index, index-linked, Bankers Trust Commodity Index, Barron's Confidence Index, beating the index, Bond Buyer Index, Bond Buyer municipal bond index, bond index, Business Confidence Index, Business Environment Risk Information Index, Business Expectation Index, Business Outlook Index, Business Sentiment Index, cash index participation, Chase Physical Commodity Index, Chicago Purchasing Managers' Index, Consumer Confidence Index, Consumer Sentiment Index, cost of funds index, cost-of-living index, CRB/Bridge Index, Current Condition Index, Eleven Bond Index, Emerging Markets Free Index, Euro-commercial paper index, exchange rate index, Index of Investor Optimism, Index of Lagging Indicators, index participation, index range note, Investable Commodity Index, J. P. Morgan Commodity Index, Knight-Ridder Commodity Research Bureau Index, lagging index, Lipper Indexes, market value index, NAPM index, NAPM services index, National Association of Purchasing Managers' index, National Association of Purchasing Managers' services index, nuisance index, Philadelphia Fed Index, price index, Producer Confident Index, profitability index, Purchasing Manager Index, Real Estate Index Market, Revenue Bond Index, trade weighted index, Twenty Bond Index, University of Michigan Consumer Sentiment Index, University of Michigan Sentiment Index, wage index, average wage indexв) бирж. (фондовый) индекс (показатель движения фондовой конъюнктуры, рассчитанный по определенной формуле на базе текущих цен конкретных ценных бумаг; как правило, простое или взвешенное среднее цен основных котируемых активов)S&P 500 index — индекс "Стандард энд Пурз 500"
The S&P 500 index closed at 1181.21. — Индекс "Стандард энд Пурз 500" закрылся на уровне 1181,21.
The S&P 500 Index closed up 8.42 points at 1377.02, the highest level since January 2001. — Индекс "Стандард энд Пурз 500" закрылся с повышением на 8,42 пункта, достигнув уровня 1377,02 — наивысшего уровня с января 2001 г.
Nikkei-225 index — Индекс "Никкей-225"
The Nikkei-225 index closed down 17.17 points at 16198.57. — Индекс "Никкей-225" закрылся с понижением на 17,17 пунктов, упав до уровня 16198.57.
See:average, weighted average, quotation, share index, Dow Jones average, Financial Times Ordinary Share Index, AEX index, Affarsvarlden General Index, AMEX Major Market index, All Ordinaries share index, All Ordinaries Share Price Index, American Stock Exchange Major Market index, American Stock Exchange Market Value Index, AMEX Composite Index, Austrian Traded Index, Bonn Index FAZ, Bovespa Index, BVL General Index, CAC 40 index, CAC general index, Chambre Agent General Index, Comit Index, Commerzbank Index, Deutsche Aktien Index, Dow Jones Composite 65 Index, Dow Jones Index, Dow Jones World Stock Index, EAFE index, equal-weighted market index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index, Europe and Australasia, Far East Equity index3) индекса) мат. (числовой или буквенный указатель, помещаемый чаще всего под буквой, входящей в математическое выражение; например, буквенное или численное порядковое обозначение переменной либо показатель степени)б) общ. (система условных обозначений (буквенных, цифровых или комбинированных) в системе какой-л. классификации)4) общ. показатель, признак2. гл.The amendments are so instructive as an index to present tendencies of American democracy. — Эти поправки поучительны в качестве показателя изменений, происходящих в современной американской демократии.
1) общ. снабжать указателем; составлять указатель, заносить в указательto index smth — делать указаться для чего-л.
All persons and places mentioned are carefully indexed. — Все упоминаемые лица и географические названия внесены в подробный указатель.
2) общ. служить указателем3) эк. индексировать (заработок, процентные ставки и т. п.)to index wages according to the increased cost of living — индексировать заработную плату с учетом возросшей стоимости жизни
See:indexation, capital indexed bond, equity-indexed annuity, gold-indexed bond, indexed annuity, equity-indexed annuity, indexed life insurance, equity-indexed life insurance, average indexed monthly earnings, indexed bond, inflation-indexed security
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index; Ind. индекс: 1) статистический показатель (индикатор) в форме изменений относительно базового периода (принимаемого за 100 или за 1000); обычно имеются в виду количественные параметры экономики (напр., индекс потребительских цен); 2) процентная ставка, принимаемая за базу при расчете стоимости кредита или финансового инструмента; 3) фондовый индекс: показатель движения фондовой конъюнктуры, рассчитанный по определенной формуле на базе текущих цен конкретных ценных бумаг; см. Dow Jones average;* * *. эталон сравнения для измерения финансовой или экономической эффективности; например, S&P 500 или индекс потребительских цен; . Глоссарий финансовых и биржевых терминов .
См. также в других словарях:
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