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41 mark
mark [mɑ:k]marque ⇒ 1 (a), 1 (b), 1 (d)-(f), 1 (h) niveau ⇒ 1 (b) modèle ⇒ 1 (c) trace ⇒ 1 (f) note ⇒ 1 (g) empreinte ⇒ 1 (h) but ⇒ 1 (j) cible ⇒ 1 (j) mark ⇒ 1 (m) marquer ⇒ 2 (a)-(c), 2 (e)-(g), 2 (j) tacher ⇒ 2 (b) tacheter ⇒ 2 (d) célébrer ⇒ 2 (f) corriger ⇒ 2 (h)1 noun(a) (symbol, sign) marque f, signe m;∎ to make a mark on sth faire une marque sur qch, marquer qch(b) (on scale, in number, level) marque f, niveau m;∎ sales topped the 5 million mark les ventes ont dépassé la barre des 5 millions;∎ to reach the half-way mark arriver à mi-course;∎ don't go beyond the 50-metre mark ne dépassez pas les 50 mètres;∎ mark 3 modèle m ou série f 3∎ the town bears the mark of Greek classicism la ville porte la marque du classicisme grec∎ a mark of affection une marque d'affection;∎ as a mark of my esteem/friendship en témoignage de mon estime/de mon amitié;∎ as a mark of respect en signe de respect∎ to leave marks in the snow (of car) laisser des traces dans la neige;∎ there are finger marks on the mirror il y a des traces ou des marques de doigts sur la glace;∎ there are muddy marks on the carpet il y a des traces de boue sur la moquette;∎ the years she spent in prison have left their mark (on her) ses années en prison l'ont marquée;∎ the cup has left a mark on the table la tasse a laissé une marque sur la table;∎ there wasn't a mark on the body le corps ne portait aucune trace de coups∎ to give sb/sth marks out of ten/twenty noter qn/qch sur dix/vingt;∎ the mark is out of 100 la note est sur 100;∎ to get good marks avoir de bonnes notes;∎ to get full marks obtenir la meilleure note (possible);∎ you need ten more marks il vous faut encore dix points;∎ figurative it will be a black mark against his name ça va jouer contre lui, ça ne va pas jouer en sa faveur;∎ she deserves full marks for imagination il faut saluer son imagination;∎ no marks for guessing the answer! il ne faut pas être sorcier pour deviner la réponse!∎ to make one's mark s'imposer, se faire un nom;∎ she made her mark as a singer elle s'est imposée ou elle s'est fait un nom dans la chanson;∎ they left their mark on 20th-century history ils ont profondément marqué l'histoire du XXème siècle;∎ British to be of little mark avoir peu d'importance∎ I'm afraid the work just isn't up to the mark malheureusement le travail laisse à désirer;∎ I still don't feel quite up to the mark je ne suis pas encore en pleine forme∎ to hit the mark atteindre la cible; figurative faire mouche;∎ to miss the mark rater la cible; figurative mettre à côté de la plaque;∎ your answer was nearest the mark c'est vous qui avez donné la meilleure réponse∎ on your marks, (get) set, go! à vos marques, prêts, partez!;∎ British figurative she's quick/slow off the mark (clever) elle est/n'est pas très maligne, elle a/n'a pas l'esprit très vif; (in reactions) elle est/n'est pas très rapide;∎ you have to be quick off the mark il faut réagir tout de suite ou immédiatement;∎ he's sometimes a bit too quick off the mark in his criticism il lui arrive d'avoir la critique un peu trop facile;∎ you were too slow off the mark tu as mis trop de temps∎ to call for the mark crier "marque" (en faisant un arrêt de volée)(m) (currency) mark m, Deutschmark m∎ the towels were marked with his name les serviettes étaient à son nom, son nom était marqué sur les serviettes;∎ mark the text with your initials inscrivez vos initiales sur le texte;∎ shall I mark her absent? est-ce que je la marque absente?;∎ the table was marked "sold" la table portait l'étiquette "vendue"∎ the red wine marked the carpet le vin rouge a taché la moquette(c) (face, hands) marquer;∎ his face was marked by suffering son visage était marqué par la souffrance;∎ the scandal marked him for life (mentally) le scandale l'a marqué pour la vie∎ brown wings marked with blue des ailes fpl brunes tachetées de bleu(e) (indicate) indiquer, marquer;∎ the stream marks the boundary of the estate le ruisseau marque la limite de la propriété;∎ X marks the spot l'endroit est marqué d'un X;∎ this decision marks a change in policy cette décision marque un changement de politique;∎ today marks a turning point in our lives aujourd'hui marque un tournant dans notre vie(f) (celebrate → anniversary, event) célébrer, marquer;∎ let's have some champagne to mark the occasion ouvrons une bouteille de champagne pour fêter l'événement(g) (distinguish) marquer;∎ he has all the qualities that mark a good golfer il possède toutes les qualités d'un bon golfeur;∎ the period was marked by religious persecution cette époque fut marquée par des persécutions religieuses∎ the exam was marked out of 100 l'examen a été noté sur 100;∎ to mark sth wrong/right marquer qch comme étant faux/juste∎ (you) mark my words! souvenez-vous de ce que je vous dis!;∎ British mark how he does it observez bien la façon dont il s'y prend;∎ British mark you, I didn't believe him remarquez, je ne l'ai pas cru∎ he marked him out of the game il l'a si bien marqué qu'il n'a rien pu faire∎ to mark time Military marquer le pas; figurative attendre son heure ou le moment propice;∎ the government is just marking time until the elections le gouvernement fait traîner les choses en attendant les élections(garment) être salissant, se tacher facilement;∎ this material marks easily ce tissu est salissant∎ mark the address down in your diary notez l'adresse dans votre agenda∎ everything has been marked down to half price tout a été réduit à moitié prix;∎ Stock Exchange prices were marked down in early trading les valeurs étaient en baisse ou ont reculé en début de séance∎ he was marked down for bad grammar il a perdu des points à cause de la grammaire(d) (single out) désigner;∎ my brother was marked down for the managership mon frère a été désigné pour le poste de directeur;∎ I marked him down as a troublemaker j'avais remarqué qu'il n'était bon qu'à créer des ennuis(a) (divide, isolate → area, period of time) délimiter;∎ one corner of the field had been marked off by a fence un coin du champ avait été isolé par une barrière(b) (measure → distance) mesurer;∎ the route was marked off in 1 km sections le trajet était divisé en tronçons d'un kilomètre∎ his intelligence marked him off from his school friends il se distinguait de ses camarades d'école par son intelligence(a) (with chalk, paint → court, pitch) tracer les lignes de; (with stakes) jalonner; (with lights, flags) baliser;∎ figurative his path in life is clearly marked out son avenir est tout tracé(b) (designate) désigner;∎ Steven was marked out for promotion Steven était désigné pour obtenir une promotion;∎ they were marked out for special treatment ils ont bénéficié d'un régime particulier∎ her ambition marks her out from her colleagues son ambition la distingue de ses collègues(a) (on notice) marquer;∎ the menu is marked up on the blackboard le menu est sur le tableau∎ Stock Exchange prices at last began to be marked up les cours sont enfin à la hausse -
42 venta
f.1 sale.de venta en… on sale at…estar en venta to be for saleventa ambulante street vendingventa por catálogo mail-order sellingventa al contado cash saleventa por correo o por correspondencia mail-order sellingventa a crédito credit saleventa directa direct sellingventa a domicilio door-to-door sellingventa al por mayor wholesaleventa al por menor retailventa pública public auction2 sales.han aumentado/caído las ventas sales have risen/fallen3 country inn (posada).* * *1 (acción) sale, selling2 (hostal) country inn; (restaurante) restaurant\'En venta' "For sale"'Venta de pisos' "Flats for sale"estar a la venta to be on salecontrato de venta bill of saledepartamento de ventas sales departmentprecio de venta selling priceprecio de venta al público retail priceventa a domicilio door-to-door sellingventa a plazos hire purchase, US instalment planventa al contado cash saleventa al por mayor /venta al por menor wholesale / retailventa postbalance clearance sale, US post-inventory saleventa por correo mail order* * *noun f.* * *SF1) (Com) sale•
a la venta — on saleponer algo a la venta — to put sth on o up for sale
•
de venta, de venta únicamente en farmacias — available only at chemists'•
en venta, estar en venta — to be (up) for sale, be on the marketventa a plazos — hire purchase, installment plan (EEUU)
venta callejera — peddling, hawking
venta de garaje — ( esp Méx) garage sale
venta por cuotas — hire purchase, installment plan (EEUU)
venta pública — public sale, auction
2) † (=posada) country inn3) (Caribe, Méx) (=tienda) small shop, stall( Cono Sur) [de feria, exposición] stall, booth* * *1) (Com) sale2) ( posada) (arc) inn, hostelry (arch)* * *1) (Com) sale2) ( posada) (arc) inn, hostelry (arch)* * *venta11 = country inn.Ex: After lunch at a country inn you will continue on to your overnight accommodation in Drakenberg = Tras el almuerzo en una venta típica, nos dirigiremos hacia Drankenberg, donde pasaremos la noche.
venta22 = sale, selling, brokering, merchandising, dispensation, trafficking, traffic.Ex: The BCA hopes that the sales of the schedules will go most of the way towards making the scheme self-sufficient.
Ex: SALESPEOPLE AND selling and FIRE FIGHTERS would be specific, and the user would not have to intuit that these headings, perhaps, covered the activities of women as well as men.Ex: One of the company's services is the brokering of on-line data base searches.Ex: Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex: The article is entitled 'THERIAQUE: quality information on drugs, essential for their optimal use, prescription and dispensation' = El artículo se titula "THERIAQUE: información de calidad sobre los fármacos, esencial para su uso, prescripción y venta óptimos'.Ex: The author calls for state and federal laws to make the trafficking in fraudulently obtained subscriber IDs and Passwords.Ex: She wrote for the daily press on the manners and morals of society, on the plight of London's working women and children, and on the international traffic in women.* agencia de venta de billetes = ticket agent, ticket agency.* agencia de venta de entradas = ticket agent, ticket agency.* a la venta = on release.* anuncio de compra-venta = classified ad, classified advertisement.* argumento de venta = sales pitch, product pitch.* aumentar las ventas = boost + sales.* catálogo de libros en venta = publication(s) list.* compra-venta de coches = auto dealer.* condiciones de venta = terms of sale.* con millones de ventas = megaselling.* de gran venta = high selling.* de más ventas = best selling [bestselling/best-selling], top-selling.* departamento de ventas = sales team, sales department.* de un gran éxito de ventas = best selling [bestselling/best-selling], top-selling.* de venta al detalle = retail.* de venta al por menor = retail.* de venta en el mercado = commercially available.* de venta regular = steady-selling.* empresa dedicada a la venta por correo = mail order company.* encargado de ventas = sales manager.* en venta = for sale, in print, priced, on release, on sale.* estafa de la venta en cadena = pyramid scam.* estar en venta = be up for sale.* estrategia de ventas = sales strategy.* fijación de precio de venta = pricing.* gerente de ventas = sales manager.* impuesto de ventas = sales tax.* impuesto sobre las ventas = sales tax.* ingresos de ventas = sales revenue.* librero de venta al detalle = retail bookseller.* libro de mayor venta = bestseller [best seller/best-seller].* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* libros en venta = books in print.* línea de ventas = line.* lugar en el mercado de venta = market niche.* negocio de venta de coches usados = used car business.* objetivo de ventas = sales target.* perder una venta = lose + sale.* perder ventas = lose + sales.* poner en venta = put on + sale.* postventa = postpurchase.* precio de venta al público = cover price, list price, listed price.* precio de venta al público (P.V.P.) = retail price.* promoción de ventas = sales promotion.* punto de venta = outlet, point of sale.* red de ventas = sales network.* representante de ventas = sales rep, sales representative.* responsable de ventas = sales manager.* rollo de venta = sales pitch, product pitch.* sala de exposición y venta = show room [showroom].* salón de exposición y ventas = salesroom [saleroom].* venta agresiva = hard-sell.* venta al contado = cash sale.* venta al detalle = retailing, retail trade.* venta al por mayor = wholesaling, wholesale.* venta al por menor = retailing, retail trade.* venta a un precio más barato = undercutting.* venta de armas = arms sale.* venta de coches = car sales.* venta de entradas = ticketing.* venta de libros = bookselling [book selling].* venta de material impreso = print sale.* venta de productos comestibles = grocery marketing.* venta de tickets = ticketing.* venta de viviendas = home sale.* venta directa = direct sale, direct marketing, direct selling.* venta directa al público = sale + over the counter.* venta para consumo dentro del establecimiento = on-trade sale.* venta para consumo fuera del establecimiento = off-trade sale.* ventas = sales figures, market share, takings.* ventas al detalle = retail sales.* ventas al por menor = retail sales.* ventas + dispararse = sales + shoot up.* ventas, las = bottom line, the.* venta típica = country inn.* volumen de ventas = turnover, stock turnover, turnover of stock.* * *A ( Com) salecobra un porcentaje sobre las ventas he earns a percentage on his sales o on each saledepartamento/gerente de ventas sales department/managerlas ventas han mermado este año sales have declined o dropped this yeartrabaja en ventas she works in sales o in the sales departmentse dedica a la compra y venta de coches usados he's in the used car business[ S ] exposición y ventas: Goya 13 visit our showrooms at Goya 13[ S ] muestra gratis, prohibida su venta free sample, not for sale[ S ] prohibida la venta ambulante no hawkers[ S ] venta anticipada de localidades advance ticket salesel libro saldrá a la venta la próxima semana the book will be on sale next weekde venta en kioscos on sale at newsstandsla casa está en venta the house is (up) for sale o is on the marketel coche está en venta the car is for saleCompuestos:cash salewholesaleretailsale of assetsticket salesgarage salevehicle saleshouse o property salescold selling, cold callingpyramid sellingmail ordermail order* * *
venta sustantivo femenino (Com) sale;
venta al por mayor/menor wholesale/retail;
venta a plazos installment plan (AmE), hire purchase (BrE);
venta por catálogo or correo mail order;
pronto saldrá a la venta it will be on sale soon;
estar en or a la venta [coche/bicicleta] to be for sale;
[ casa] to be (up) for sale
venta f Com Fin sale: estará a la venta este fin de semana, it will be on sale this weekend
no está en venta, it's not for sale
venta a plazos, hire purchase, US installment plan
venta al contado, cash sale
venta al por mayor/al por menor, wholesale/retail
' venta' also found in these entries:
Spanish:
almacén
- despacho
- erradicación
- homologar
- negocio
- pormenor
- postventa
- posventa
- PVP
- replantear
- salida
- subasta
- tenderete
- callejero
- expendio
- precio
- prohibir
- saldo
- traspaso
English:
asking price
- average
- ban
- bazaar
- bonded warehouse
- car-boot sale
- cash sale
- cash-and-carry
- disposal
- footwear
- for
- hard sell
- insider dealing
- insider trading
- issue
- opposite
- outlaw
- outlet
- P.O.S.
- percentage
- release
- retail
- retail outlet
- retail price
- retail sale
- retailing
- ring up
- sale
- sell
- sell-out
- selling
- selling price
- showroom
- ticket agency
- wholesale
- bill
- business
- carry
- cash
- deal
- dealer
- hard
- mail
- market
- out
- prescription
- print
- recommend
- ticket
- withdraw
* * *venta nf1. [acción] sale;de venta en tiendas especializadas on sale in specialist shops o at specialist retailers;estar en venta to be for sale;poner a la venta [casa] to put up for sale;[producto] to put on sale;salir a la venta [producto] to go on sale;el equipo de ventas the sales teamventa ambulante street vending;venta automatizada vending-machine sale;venta por catálogo mail-order selling;venta al contado cash sale;venta por correo mail-order selling;venta por correspondencia mail-order selling;venta a crédito credit sale;venta directa direct selling;venta a domicilio door-to-door selling;venta en línea on-line selling;venta al por mayor wholesale;venta al por menor retail;ventas nacionales domestic sales;venta on-line on-line selling;venta piramidal pyramid selling;venta sobre plano sale of customized goods;venta a plazos sale by instalments, Br hire purchase;venta pública public auction;venta telefónica telephone sales2. [cantidad] sales;la venta de hoy ha sido importante sales have been strong today;han aumentado/caído las ventas sales have risen/fallen;una novela que arrasa en ventas a novel with phenomenal sales3. [posada] country inn4.La Venta [centro arqueológico] = ancient Olmec city near the town of Villahermosa, Mexico* * *f sale;en venta for sale;estar/poner a la venta be/put on sale* * *venta nf1) : sale2)venta al detalle : retail sales* * *venta n sale -
43 competitive
прил.1) эк. конкурентоспособный, конкурентныйcompetitive price — конкурентная [конкурентоспособная\] цена
The hotel offers a high standard of service at competitive rates. — Гостиница предлагает высокий стандарт обслуживания по конкурентоспособным расценкам.
competitive tariff — конкурентоспособный [конкурентный\] тариф
Ant:competitive bid 1), competitive negotiation award, international competitive bidding, national competitive biddingSee:competitive bid 2), competitive difference, competitive price-wise, competitive promotion, competitive price 1) competitiveness, price-competitive2)а) общ. конкурентный, соперничающий, соревнующийся; соревновательный, основанный на соревнованииcompetitive price — конкурентная цена, цена в условиях конкуренции
competitive pressure — конкурентное давление, давление со стороны конкурентов
Ant:competitive bid 1), competitive negotiation award, international competitive bidding, national competitive biddingSee:competitive advantage, competitive advertising, competitive capitalism, competitive devaluation, 2), 1), competitive import, competitive market, competitive marketing, competitive parity, competitive price 2), competitive pricing, competitive separation, competitive trader, competitive bargaining, competitive benchmarking, competitive screening, competitive import, anticompetitive practiceб) общ. конкурсныйSee:competitive bid 1), competitive negotiation award, international competitive bidding, national competitive bidding* * *. . Словарь экономических терминов . -
44 export
1. сущ.1) межд. эк. экспорт, вывоз, экспортирование (вывоз за границу товаров для продажи на внешних рынках и оказание услуг нерезидентам как за рубежом, так и на территории родной страны предоставляющей услуги компании)ATTRIBUTES:
COMBS:
military export — военный экспорт, экспорт военных товаров
export from Japan — экспорт [вывоз\] из Японии
export articles, articles of export — статьи [предметы\] экспорта [вывоза\]
volume of export(s) — объем экспорта (обычно о натуральных единицах: тоннах и т. п.)
Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:capital export, direct export, export of counterrevolution, export of jobs, export of revolution, export of unemployment, indirect export, invisible export 1), merchandise export 1), service export, temporary export, visible export 1) certificate for export, country of export, propensity to export COMBS: Automated Export Reporting Program, debt-for-export swap, debt service-to-exports ratio, debt-to-export ratio, export-biased growth, Export Administration Regulations, Export Assistance Center, Export Enhancement Program, Export-Import Bank, export/import business, export-import company, export-import trade, Export Information System, export-led growth, Export Legal Assistance Network, export management company, export-oriented industrialization, export participation rate, export performance requirement, gold export point, import-export company, import-export trade, Targeted Export Assistance Program, Bank Export Services Act, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property 1) Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property 1. 1)2) межд. эк., преим. мн. статья [предмет\] экспорта [вывоза\] ( экспортируемый товар или услуга)Sugar and copra are the chief exports. — Сахар и копра являются главными статьями экспорта.
Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:domestic exports, foreign exports, demand for exports, duty on exports, supply of exports, reexport 1. 2)3) мн., межд. эк., стат. объем [стоимость, сумма\] экспорта (стоимость или количество экспортированных товаров; также название разделов в статистической или финансовой отчетности, в которых отражается информация о величине экспорта за период)Balance of trade is the difference between a country’s total imports and exports. — Сальдо торгового баланса определяется как разница между общей суммой импорта и экспорта.
Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplus4) комп. экспорт, экспортирование (перенос текстовой информации, графических объектов и т. п. из данного файла или программного приложения в другой файл/приложение)Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplus2. гл.1) межд. эк. вывозить, экспортировать ( продавать товары за границу)The company exports mainly to the US, Japan, Canada and Asia. — Компания экспортирует преимущественно в США, Японию, Канаду и Азию.
Ant:exportation 2)See:2) комп. экспортировать (переносить информацию из данного файла или программного приложения в другой файл/приложение)Ant:exportation 2)See:exportation 2)3. прил.межд. эк. экспортный, вывозной ( относящийся к экспорту)export policy — экспортная политика, политика в области экспорта
Ant:Automated Export System, District Export Council, export advertising, export agent, export bias, export bill of lading, export bonus, export bounty, export broker, export business, export capacity, export cartel, export clearance, export competition, export concentration, export contract, export control, export credit, export crediting, export declaration, export demand, export department, export disincentives, export distributor, export documents, export duty, export earnings, export elasticity, export entry, export factoring, export finance, export financing, export gold point, export house, export incentives, export industry, export insurance, export invoice, export leasing, export letter of credit, export licence, export licensing, export limitation, export manager, export market, export marketing, export merchant, export multiplier, export permit, export pessimism, export platform, export potential, export price, export prices, export pricing, Export Processing Zone, export producer, export products, export promotion, export propensity, export quota, export rate, export refunds, export regulation, export restitution, export restraints, export restrictions, Export Revolving Line of Credit, export risk, export sales, export specialization, export specie point, export statistics, export subsidization, export subsidy, export supply, export surplus, export tariff, export tax, export trade, export trading company, export transaction, export turnover, Export Yellow PagesSee:Automated Export System, District Export Council, export advertising, export agent, export bias, export bill of lading, export bonus, export bounty, export broker, export business, export capacity, export cartel, export clearance, export competition, export concentration, export contract, export control, export credit, export crediting, export declaration, export demand, export department, export disincentives, export distributor, export documents, export duty, export earnings, export elasticity, export entry, export factoring, export finance, export financing, export gold point, export house, export incentives, export industry, export insurance, export invoice, export leasing, export letter of credit, export licence, export licensing, export limitation, export manager, export market, export marketing, export merchant, export multiplier, export permit, export pessimism, export platform, export potential, export price, export prices, export pricing, Export Processing Zone, export producer, export products, export promotion, export propensity, export quota, export rate, export refunds, export regulation, export restitution, export restraints, export restrictions, Export Revolving Line of Credit, export risk, export sales, export specialization, export specie point, export statistics, export subsidization, export subsidy, export supply, export surplus, export tariff, export tax, export trade, export trading company, export transaction, export turnover, Export Yellow Pages
* * *
экспорт: вывоз (продажа) товаров и услуг за границу, в отличие от операций с национальными покупателями.* * *. . Словарь экономических терминов .* * *вывоз товаров, капиталов или услуг за границу для реализации на внешних рынках -
45 import
1. сущ.1) межд. эк. импорт, ввоз, импортирование (ввоз в страну товаров и услуг из-за границы; покупка резидентами товаров и услуг у нерезидентов)manufactured import — промышленный импорт, импорт промышленных товаров
military import — военный импорт, импорт продукции военного назначения
COMBS:
import of goods [services\] — импорт товаров [услуг\]
import from Australia — импорт [ввоз\] из Австралии
import ban on smth., ban on import of smth. — заперт на импорт чего-л.
import articles, articles of import — статьи [предметы\] импорта [ввоза\]
volume of import(s), import volume — объем импорта (обычно о натуральных единицах: тоннах и т. п.)
import policy — импортная политика, политика в области импорта
Ant:general imports, imports for consumption, invisible import 2), merchandise import 2), negligible imports, net import, special imports, visible import 2) balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:capital import, competitive import, direct import, indirect import, invisible import 1), merchandise import 1), service import, temporary import, visible import 1) country of import, propensity to import, voluntary import expansion COMBS: Commodity Import Program, import-biased growth, Export-Import Bank, export/import business, export-import company, export-import trade, gold import point, import-export company, import-export trade, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property 1. 1)2) межд. эк., преим. мн. статья импорта [ввоза\], предмет импорта [ввоза\] (ввозимый товары, услуга, капитал и т. п.)ATTRIBUTES:
Ant:general imports, imports for consumption, invisible import 2), merchandise import 2), negligible imports, net import, special imports, visible import 2) balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:grey market imports, parallel imports, prohibited imports, retained imports, demand for imports, duty on imports, supply of imports, reimport 1. 2)3) мн., межд. эк., стат. объем [стоимость, сумма\] импорта (стоимость или количество экспортированных товаров; также название разделов в статистической или финансовой отчетности, в которых отражается информация о величине импорта за период)Ant:general imports, imports for consumption, invisible import 2), merchandise import 2), negligible imports, net import, special imports, visible import 2) balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:general imports, imports for consumption, invisible import 2), merchandise import 2), negligible imports, net import, special imports, visible import 2) balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplus4) комп. импорт, импортирование (перенос текстовой информации, графических объектов и т. п. в данный файл или программное приложение из другого файла/приложения)Ant:general imports, imports for consumption, invisible import 2), merchandise import 2), negligible imports, net import, special imports, visible import 2) balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplus2. гл.1) межд. эк. ввозить, импортировать ( покупать товары или услуги за границей)The company imports between 15 million and 20 million pounds of shrimp per year. — Компания импортирует от 15 до 20 млн фунтов креветок в год.
to import goods into the UK — импортировать [ввозить\] товары в Великобританию
to import goods from United States — импортировать [ввозить\] товары из США
Ant:importation 2)See:2)а) общ. вносить, вводить, привноситьSee:imported 2)б) комп. импортировать (переносить в данный файл или программное приложение информацию из другого файла/приложения)Ant:importation 2)See:importation 2)3. прил.межд. эк. импортный, ввозной ( относящийся к импорту)import policy — импортная политика, политика в области импорта
import market — импортный рынок, рынок импорта
Ant:customs import specialist, import agent, import bias, import broker, import business, import cartel, import certificate, import clearance, import competition, import contract, import control, import cover, import declaration, import demand, import deposit, import distributor, import duty, import elasticity, import entry, import factoring, import financing, import gold point, import invoice, import leasing, import letter of credit, import levy, import licence, import licensing, import limitation, import merchant, import penetration, import permit, import potential, import price, import products, import prohibition, import promotion, import propensity, import protection, import purchases, import quota, import rate, import regulation, import relief, import restrictions, import specie point, import statistics, import substitute, import substitution, import supply, import surcharge, import surplus, import tariff, import tax, import trade, import transaction, import turnover, import wholesalerSee:customs import specialist, import agent, import bias, import broker, import business, import cartel, import certificate, import clearance, import competition, import contract, import control, import cover, import declaration, import demand, import deposit, import distributor, import duty, import elasticity, import entry, import factoring, import financing, import gold point, import invoice, import leasing, import letter of credit, import levy, import licence, import licensing, import limitation, import merchant, import penetration, import permit, import potential, import price, import products, import prohibition, import promotion, import propensity, import protection, import purchases, import quota, import rate, import regulation, import relief, import restrictions, import specie point, import statistics, import substitute, import substitution, import supply, import surcharge, import surplus, import tariff, import tax, import trade, import transaction, import turnover, import wholesaler
* * *
1) импорт: ввоз товаров в другую страну; 2) импортировать: ввозить товары из-за границы; 3) импортный товар.* * *1. приобретение у иностранного контрагента товара с ввозом его в страну из-за границы, включает платное пользование услугами иностранных лиц, фирм и организаций2. ввоз в страну из-за границы иностранных товаров для их продажи или использования3. приток в страну капитала из-за границы (предоставление займов и кредитов)4. общее количество или стоимость ввезенных товаров -
46 put up
1) (stay)to put up at sb.'s, in a hotel — sistemarsi, trovare sistemazione presso qcn., in un albergo
2)to put up with — (tolerate) sopportare, tollerare [behaviour, person]; put up [sth.] opporre [ resistance]
to put up a fight, struggle — lottare, resistere
to put up a good performance — [team, competitor] difendersi bene; put [sth.] up, put up [sth.]
put your hands up! — (in class) alzate la mano!
6) (increase, raise) aumentare [rent, prices, tax]; (fare) aumentare, fare crescere [temperature, pressure]8) (present) presentare [proposal, argument]9) (put in orbit) lanciare in orbita [satellite, probe]; put [sb.] up, put up [sb.]10) (lodge) alloggiare, sistemare11) (as candidate) proporre [ candidate]to put sb. up for — proporre qcn. come [leader, chairman]; proporre qcn. per [promotion, position]
12) (promote) promuovere [pupil, team]13) (incite)to put sb. up to sth., to doing — spingere o incitare qcn. a qcs., a fare
* * *1) (to raise (a hand etc).) alzare2) (to build; to erect: They're putting up some new houses.) costruire3) (to fix on a wall etc: He put the poster up.) attaccare4) (to increase (a price etc): They're putting up the fees again.) aumentare5) (to offer or show (resistance etc): He's putting up a brave fight.) opporre6) (to provide (money) for a purpose: He promised to put up the money for the scheme.) finanziare7) (to provide a bed etc for (a person) in one's home: Can you put us up next Thursday night?) ospitare, alloggiare* * *1. vt + advput 'em up! — (fam: hands: in surrender) arrenditi!, (in robbery) mani in alto!, (fists: to fight) forza, difenditi!
if you have any questions, put up your hand — se avete domande alzate la mano
2)to put up (on) — attaccare (su), appendere (su), (notice) affiggere (su)3) (erect: building, barrier, fence) costruire, erigere, (tent) montare4) (send up: space probe, missile) lanciare, mettere in orbita5) (increase) aumentare6)See:put forward 1)7)to put sth up for sale — mettere in vendita qc8) (give accommodation to) ospitare9) (provide: money, funds) fornire, (reward) offrire10)to put sb up to doing sth — istigare qn a fare qc2. vi + adv1)to put up (at) — (at hotel) alloggiare (in), (for the night) pernottare (in)
2)(offer o.s.)
to put up (for) — presentarsi come candidato (-a) (per)* * *1) (stay)to put up at sb.'s, in a hotel — sistemarsi, trovare sistemazione presso qcn., in un albergo
2)to put up with — (tolerate) sopportare, tollerare [behaviour, person]; put up [sth.] opporre [ resistance]
to put up a fight, struggle — lottare, resistere
to put up a good performance — [team, competitor] difendersi bene; put [sth.] up, put up [sth.]
put your hands up! — (in class) alzate la mano!
6) (increase, raise) aumentare [rent, prices, tax]; (fare) aumentare, fare crescere [temperature, pressure]8) (present) presentare [proposal, argument]9) (put in orbit) lanciare in orbita [satellite, probe]; put [sb.] up, put up [sb.]10) (lodge) alloggiare, sistemare11) (as candidate) proporre [ candidate]to put sb. up for — proporre qcn. come [leader, chairman]; proporre qcn. per [promotion, position]
12) (promote) promuovere [pupil, team]13) (incite)to put sb. up to sth., to doing — spingere o incitare qcn. a qcs., a fare
-
47 go
go [gəʊ]━━━━━━━━━━━━━━━━━2. modal verb4. noun5. compounds━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━a. ( = move) aller• where are you going? où allez-vous ?• there he goes! le voilà !• you can go next allez-y(, je vous en prie) !► to go + preposition• the train goes at 90km/h le train roule à 90 km/h• where do we go from here? qu'est-ce qu'on fait maintenant ?• to go to France/to London aller en France/à Londres• to go up the hill monter la colline► to go + -ing• to go swimming (aller) nager► go and...• go and get me it! va me le chercher !• now you've gone and broken it! (inf) ça y est, tu l'as cassé !• when does the train go? quand part le train ?• after a week all our money had gone en l'espace d'une semaine, nous avions dépensé tout notre argent• he'll have to go [employee] on ne peut pas le garder• there goes my chance of promotion! je peux faire une croix sur ma promotion !• going, going, gone! une fois, deux fois, trois fois, adjugé, vendu !► to let sb go ( = allow to leave) laisser partir qn ; ( = make redundant) se séparer de qn ; ( = stop gripping) lâcher qn• let go! lâchez !• to let go of sth/sb lâcher qch/qn• eventually parents have to let go of their children tôt ou tard, les parents doivent laisser leurs enfants voler de leurs propres ailes► to let sth goc. ( = start) [car, machine] démarrer ; ( = function) [machine, watch, car] marcher• how do you make this go? comment est-ce que ça marche ?• to be going [machine, engine] être en marche► to get going [person] ( = leave)• once he gets going... une fois lancé...• to get things going activer les choses► to keep going ( = continue) [person] continuer ; [business] se maintenir• the police signalled her to stop but she kept going la police lui a fait signe de s'arrêter mais elle a continué son chemin• a cup of coffee is enough to keep her going all morning elle réussit à tenir toute la matinée avec un caféd. ( = begin) there he goes again! le voilà qui recommence !• here goes! (inf) allez, on y va !e. ( = progress) aller, marcher• how's it going? (comment) ça va ?• all went well for him until... tout s'est bien passé pour lui jusqu'au moment où...• add the sugar, stirring as you go ajoutez le sucre, en remuant au fur et à mesuref. ( = turn out) [events] se passer• how did your holiday go? comment se sont passées tes vacances ?• that's the way things go, I'm afraid c'est malheureux mais c'est comme çag. ( = become) devenir• have you gone mad? tu es devenu fou ?h. ( = fail) [fuse] sauter ; [bulb] griller ; [material] être usé ; [sight] baisser ; [strength] manqueri. ( = be sold) how much do you think the house will go for? combien crois-tu que la maison va être vendue ?• it went for $550 c'est parti à 550 dollarsj. ( = be given) [prize, reward, inheritance] revenir (to à)k. ( = be accepted) the story goes that... le bruit court que...l. ( = apply) that goes for you too c'est valable pour toi aussi• that goes for me too ( = I agree with that) je suis aussi de cet avis• as far as your suggestion goes... pour ce qui est de ta suggestion...• this explanation is fine, as far as it goes cette explication vaut ce qu'elle vautm. ( = available) are there any jobs going? y a-t-il des postes vacants ?• is there any coffee going? est-ce qu'il y a du café ?n. [tune] the tune goes like this voici l'airo. ( = make sound or movement) faire ; [bell, clock] sonnerp. ( = serve) the money will go to compensate the victims cet argent servira à dédommager les victimes► as... go• he's not bad, as estate agents go il n'est pas mauvais pour un agent immobilier2. modal verb► to be going to + infinitive allera. ( = travel) [+ distance] faireb. ( = make sound) faire• he went "psst" « psst » fit-il4. noun(plural goes)a. ( = motion) (inf) it's all go! ça n'arrête pas !• at one or a go d'un seul coup► to have a go ( = try) essayerc. ( = success) to make a go of sth réussir qch5. compounds• to give sb the go-ahead (to do) (inf) donner le feu vert à qn (pour faire) ► go-between noun intermédiaire mf► go-karting noun = go-carting► go abouta. allerb. [rumour] courira. [+ task, duties] he went about the task methodically il s'y est pris de façon méthodique• how does one go about getting seats? comment fait-on pour avoir des places ?( = cross) traverser• she went across to Mrs. Smith's elle est allée en face chez Mme Smith[+ river, road] traverser( = follow) suivre ; ( = attack) attaquer• go after him! suivez-le !a. ( = prove hostile to) [vote, judgement, decision] être défavorable àb. ( = oppose) aller à l'encontre de• conditions which went against national interests des conditions qui allaient à l'encontre des intérêts nationaux• it goes against my principles c'est contre mes principes► go ahead intransitive verb passer devant ; [event] avoir (bien) lieu ; [work] avancer• go ahead! allez-y !• why don't you go along too? pourquoi n'iriez-vous pas aussi ?• I can't go along with that at all je ne suis pas du tout d'accord là-dessus► go around intransitive verba. = go about ; go roundb. what goes around comes around tout finit par se payer► go away intransitive verb partir ; (on holiday) partir (en vacances) ; [pain] disparaître• we need to go away and think about this nous devons prendre le temps d'y réfléchir► go back intransitive verba. ( = return) retourner• it's getting dark, shall we go back? il commence à faire nuit, on rentre ?b. ( = retreat) reculerd. ( = revert) revenir (to à)e. ( = extend) s'étendre• the cave goes back 300 metres la grotte fait 300 mètres de long► go back on inseparable transitive verb[+ decision, promise] revenir sur( = happen earlier)[person] passer ; [period of time] (se) passerb. ( = be swallowed) it went down the wrong way j'ai (or il a etc) avalé de traversc. ( = be accepted) I wonder how that will go down with her parents je me demande comment ses parents vont prendre ça• to go down well/badly être bien/mal accueillid. [value, price, standards] baissere. ( = be relegated) être reléguéf. [stage curtain] tomber ; [theatre lights] s'éteindreg. ( = go as far as) allerh. [balloon, tyre] se dégonfler• my ankle's OK, the swelling has gone down ma cheville va bien, elle a désenflé► go down as inseparable transitive verb( = be regarded as) être considéré comme ; ( = be remembered as) passer à la postérité comme• the victory will go down as one of the highlights of the year cette victoire restera dans les mémoires comme l'un des grands moments de l'année► go down with (inf) inseparable transitive verb[+ illness] attrapera. ( = attack) attaquerc. ( = strive for) essayer d'avoir ; ( = choose) choisir• the theory has a lot going for it cette théorie a de nombreux mérites► go forward intransitive verba. ( = move ahead) avancer ; [economy] progresserb. ( = take place) avoir lieuc. ( = continue) maintenir• if they go forward with these proposals s'ils maintiennent ces propositions► go in intransitive verba. ( = enter) entrerb. ( = attack) attaquera. [+ examination] se présenter à ; [+ position, job] poser sa candidature à ; [+ competition, race] prendre part àb. [+ sport] pratiquer ; [+ hobby] se livrer à ; [+ style] affectionner ; [+ medicine, accounting, politics] faire• he doesn't go in for reading much il n'aime pas beaucoup lire► go into inseparable transitive verba. [+ profession, field] he doesn't want to go into industry il ne veut pas travailler dans l'industrieb. ( = embark on) [+ explanation] se lancer dansc. ( = investigate) étudierd. ( = be devoted to) être investi dansa. ( = leave) partirb. [alarm clock] sonner ; [alarm] se déclencherc. [light, radio, TV] s'éteindre ; [heating] s'arrêtere. [event] se passer• I used to like him, but I've gone off him lately je l'aimais bien mais depuis un certain temps il m'agace► go off with inseparable transitive verb partir aveca. ( = proceed on one's way) (without stopping) poursuivre son chemin ; (after stopping) continuer sa route ; (by car) reprendre la route• go on trying! essaie encore !• go on! continuez !• if you go on doing that, you'll get into trouble si tu continues, tu vas avoir des ennuis• don't go on about it! ça va, j'ai compris !• she's always going on at him about doing up the kitchen elle n'arrête pas de le harceler pour qu'il refasse la cuisinee. ( = proceed) passer• he went on to say that... puis il a dit que...• he retired from football and went on to become a journalist il a abandonné le football et est devenu journaliste• how long has this been going on? depuis combien de temps est-ce que ça dure ?• what's going on here? qu'est-ce qui se passe ici ?• as the day went on he became more and more anxious au fil des heures, il devenait de plus en plus inquiet• what a way to go on! en voilà des manières !i. ( = progress) [person, patient] aller• how is he going on? comment va-t-il ?( = be guided by) we don't have much to go on yet nous n'avons pas beaucoup d'indices pour l'instant► go on for inseparable transitive verba. ( = leave) sortirb. [fire, light] s'éteindrec. ( = travel) aller (to à)d. [sea] se retirer ; [tide] descendref. [invitation] être envoyé ; [radio programme, TV programme] être diffusé• an appeal has gone out for people to give blood un appel a été lancé pour encourager les dons de sanga. ( = cross) allerb. ( = be overturned) se retournera. ( = examine) [+ accounts, report] vérifierb. ( = review) [+ speech] revoir ; [+ facts, points] récapituler• let's go over the facts again récapitulons les faits► go over to inseparable transitive verb passer àa. ( = turn) tournerc. ( = be sufficient) suffire (pour tout le monde)d. ( = circulate) [document, story] circuler• there's a rumour going round that... le bruit court que...e. = go about► go through( = be agreed) [proposal] être accepté ; [business deal] être conclua. ( = suffer, endure) endurerb. ( = examine) [+ list] examiner ; [+ book] parcourir ; [+ mail] regarder ; [+ subject, plan] étudier ; [+ one's pockets] fouiller dans• I went through my drawers looking for a pair of socks j'ai cherché une paire de chaussettes dans mes tiroirsc. ( = use up) [+ money] dépenser ; ( = wear out) userd. ( = carry out) [+ routine, course of study] suivre ; [+ formalities] accomplir ; [+ apprenticeship] faire► go through with inseparable transitive verb( = persist with) [+ plan, threat] mettre à exécution• in the end she couldn't go through with it en fin de compte elle n'a pas pu le faire► go together intransitive verb[colours, flavours] aller (bien) ensemble ; [events, conditions, ideas] aller de paira. ( = sink) [ship, person] coulerb. ( = fail) [person, business] faire faillite► go upa. monter[+ hill] gravira. [circumstances, event, conditions] aller (de pair) avec• mothers feed their children and go without themselves les mères nourrissent leurs enfants et se privent elles-mêmes de tout* * *[gəʊ] 1.1) (move, travel) aller ( from de; to à, en)to go to Wales/to California — aller au Pays de Galles/en Californie
to go to town/to the country — aller en ville/à la campagne
to go up/down/across — monter/descendre/traverser
to go by bus/train — voyager en bus/train
to go by ou past — [person, vehicle] passer
there he goes again! — ( that's him again) le revoilà!; fig ( he's starting again) le voilà qui recommence!
where do we go from here? — fig et maintenant qu'est-ce qu'on fait?
2) (on specific errand, activity) allerto go on a journey/on holiday — partir en voyage/en vacances
3) ( attend) allerto go to school/work — aller à l'école/au travail
5) ( depart) partir7) ( disappear) partir8) (be sent, transmitted)9) ( become)to go mad — devenir fou/folle
10) ( change over to new system)to go Labour — Politics [country, constituency] voter travailliste
11) (be, remain)12) (weaken, become impaired)13) ( of time)14) ( be got rid of)six down and four to go! — six de faits, et encore quatre à faire!
15) (operate, function) [vehicle, machine, clock] marcher, fonctionnerto set [something] going — mettre [quelque chose] en marche
to get going — [engine, machine] se mettre en marche; fig [business] démarrer
to keep going — [person, business, machine] se maintenir
16) ( start)here goes! —
once he gets going, he never stops — une fois lancé, il n'arrête pas
17) ( lead) aller, conduire (to à)the road goes down/goes up — la route descend/monte
18) ( extend in depth or scope)a hundred pounds doesn't go far these days — on ne va pas loin avec cent livres sterling de nos jours
you can make £5 go a long way — on peut faire beaucoup de choses avec 5 livres sterling
19) (belong, be placed) aller20) ( fit) gen rentrer22) ( be accepted)23) ( be about to)24) ( happen)how's it going? — (colloq)
how are things going? — comment ça va? (colloq)
how goes it? — hum comment ça va? (colloq)
25) ( be on average)it's old, as Australian towns go — c'est une ville assez vieille pour une ville australienne
it wasn't a bad party, as parties go — c'était une soirée plutôt réussie par rapport à la moyenne
26) ( be sold)the house went for over £100,000 — la maison a été vendue à plus de 100000 livres
‘going, going, gone!’ — ‘une fois, deux fois, trois fois, adjugé!’
27) ( be on offer)I'll have some coffee, if there's any going — je prendrai bien un café, s'il y en a
28) ( contribute)29) ( be given) [award, prize] aller (to à); [estate, inheritance, title] passer (to à)30) ( emphatic use)then he had to go and lose his wallet — comme s'il ne manquait plus que ça, il a perdu son portefeuille
31) ( of money) (be spent, used up)32) (make sound, perform action or movement) gen faire; [bell, alarm] sonnerthe cat went ‘miaow’ — le chat a fait ‘miaou’
33) (resort to, have recourse to)to go to war — [country] entrer en guerre; [soldier] partir à la guerre
to go to law GB ou to the law US — aller en justice
34) (break, collapse etc) [roof] s'effondrer; [cable, rope] se rompre; [light bulb] griller35) ( take one's turn)you go next — c'est ton tour après, c'est à toi après
36) ( be in harmony)37) ( in takeaway)2. 3.whose go is it? — gen à qui le tour?; ( in game) à qui de jouer?
2) (colloq) ( energy)to be full of go —
•Phrasal Verbs:- go about- go after- go ahead- go along- go at- go away- go back- go below- go by- go down- go for- go in- go into- go off- go on- go on at- go out- go over- go round- go under- go up- go with••all systems are go! — Aerospace tout est paré pour le lancement!
he's all go! — (colloq) il n'arrête pas!
that's how it goes! —
there you go! — (colloq) voilà!
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48 advance
1. n продвижение, движение вперёд2. n воен. наступление3. n воен. продвижение от рубежа к рубежу4. n тех. опережение; упреждение, предварение5. n прогресс; успех; улучшениеindustrial advance — индустриальный прогресс, успехи промышленности
6. n повышение, рост7. n аванс; ссудаto pay in advance — платить заранее, выдавать аванс
8. n амер. предварительная подготовка, подготовительные мероприятия9. n заранее подготовленный репортаж10. n предварительно разосланный или розданный текст11. n воен. передовые силыto be in advance — идти вперёд, спешить
12. a передний, передовой, головной13. a предварительный, опережающий; забегающий вперёдadvance booking — резервирование ; предварительный заказ
14. v продвигаться, идти вперёд, наступать15. v воен. наступатьto advance at the double — продвигаться ускоренным шагом; наступать бегом
16. v двигать вперёд, продвигать17. v передвигать стрелки часов вперёд18. v способствовать; приближать, ускорять19. v делать успехи; продвигаться; развиватьсяmake advance — вносить аванс; делать предложение
20. v продвигать21. v повышатьthe bank has advanced the rate of discount to 15% — банк повысил процент учёта до 15%
22. v повышаться, возрастать23. v ссужать деньги24. v платить авансомdomestic cash advance — внутренний "наличный аванс "
25. v выдвигать26. v тех. наращивать27. v физ. опережатьСинонимический ряд:1. prior (adj.) antecedent; anterior; precedent; preceding; prior2. loan (noun) allowance; credit; loan3. progress (noun) advancement; anabasis; furtherance; headway; march; ongoing; proficiency; progress; stride4. progression (noun) approach; course; impetus; lead; moving forward; procedure; procession; progression; way5. promotion (noun) betterment; boost; enlargement; enrichment; gain; hike; improvement; increase; increment; jump; price rise; promotion; raise; rise6. proposal (noun) offer; offering; overture; proposal; proposition; suggestion; tender7. accelerate (verb) accelerate; bring forward; hasten; precipitate; quicken; speed up; update8. adduce (verb) adduce; allege; cite; lay; present9. come (verb) come; come along; get along; get on; march; move; proceed; progress10. improve (verb) flourish; grow; improve; increase; make progress; thrive11. loan (verb) lend; loan; offer12. move forward (verb) go forward; move forward; move on; push forward; set forward13. promote (verb) dignify; elevate; exalt; jump; prefer; profit; promote; raise; upgrade14. propose (verb) bring to view; broach; deliver; introduce; propose; propound; submit; suggest15. rise (verb) ascend; climb; mount; rise16. urge (verb) better; encourage; forward; foster; further; serve; urge17. before (other) ahead; before; beyond; going before; precedent; preceding; prepublicationАнтонимический ряд:degrade; demote; depress; halt; hesitate; hinder; oppose; recall; recede; retard; retreat; retrogress; return; stand; stop; withhold -
49 promotional
promotionnel(elle)promotional campaign campagne f de promotion;promotional costs coûts m pl de promotion;promotional discount remise f promotionnelle;promotional label étiquette f promotionnelle;promotional literature prospectus m pl promotionnels;promotional material matériel m de promotion;promotional offer offre f promotionnelle;promotional policy politique f de communication, politique de promotion;promotional price prix m promotionnel;promotional sale vente f promotionnelle;promotional sample échantillon m promotionnel;promotional target cible f de communication;promotional video (cassette f??) vidéo f promotionnelle -
50 promotional
promotional [prə'məʊʃənəl]►► promotional campaign campagne f de promotion;promotional costs coûts mpl de promotion;promotional discount remise f promotionnelle;promotional literature prospectus mpl promotionnels;promotional material matériel m de promotion;promotional offer offre f promotionnelle;promotional policy politique f de communication, politique f de promotion;promotional price prix m promotionnel;promotional sample échantillon m promotionnel;promotional target cible f de communication;promotional video (cassette f) vidéo f promotionnelleUn panorama unique de l'anglais et du français > promotional
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51 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
52 Verkaufsgebühr
Verkaufsgebühr
sales charge;
• Verkaufsgegenstand item, article of sale;
• Verkaufsgegenstände saleswork;
• Verkaufsgegenstand beschädigen to injure an article of merchandise;
• Verkaufsgehilfe shopmate;
• Verkaufsgelände sales location;
• Verkaufsgelegenheit sales opportunity;
• günstige Verkaufsgelegenheit vorübergehen lassen to lose a market;
• Verkaufsgemeinschaft sales combine (group), merketing association;
• Verkaufsgenehmigung sales permit, licence to sell;
• Verkaufsgenie star (top) salesman;
• Verkaufsgenossenschaft cooperative selling (sales) association, marketing cooperative, (Landwirte) producer cooperative;
• Verkaufsgerüchte rumo(u)rs of a bid;
• Verkaufsgeschäfte vermitteln to negotiate contracts of sale;
• Verkaufsgesellschaft sales association (company), agency company, distributing agency;
• Verkaufsgesellschaft von Firmenmänteln shell company;
• Verkaufsgesichtspunkt sales approach (angle);
• Verkaufsgesichtspunkte selling points;
• Verkaufsgespräch sales (dealer’s) talk, selling conversation, sales interview;
• Verkaufsgewandtheit [personal] salesmanship;
• Verkaufsgewicht selling weight;
• Verkaufsgewinn sales profit;
• Verkaufsgewohnheit selling habit;
• Verkaufsgrenze sales limit;
• Verkaufsgrundlage sales base;
• Verkaufsgruppe sales team;
• Verkaufshandbuch sales manual;
• Verkaufsherrichtung adapting for sale;
• Verkaufshilfe (Werbung) selling (display, dealer) aid, sales tool, promotion matter, visual;
• audiovisuelle Verkaufshilfen audiovisual aids;
• Verkaufshinweis sales notice;
• Verkaufsidee sales idea;
• Verkaufsimpuls sales incentive (stimulant);
• Verkaufsindex retail-price index;
• Verkaufsingenieur sales[man] engineer, technical sales representative;
• Verkaufsinserat advertisement of a sale;
• Verkaufsinstrument sales instrument;
• Verkaufsinteresse selling interest, inclination to sell;
• Verkaufsinterview sales interview;
• Verkaufsjahr sales year;
• Verkaufsjournal sales register;
• Verkaufskalkulation sales estimate;
• Verkaufskampagne sales campaign;
• neue Verkaufskanäle new remarketing channels;
• Verkaufskanone top (star) salesman;
• Verkaufskartell sales syndicate, price ring;
• Verkaufskatalog sale catalog(ue), shopping guide;
• derzeit gültiger Verkaufskatalog current catalog(ue);
• Verkaufsklima sales climate, market atmosphere;
• Verkaufskommission selling brokerage, commission on sales effected;
• Verkaufskommissionär selling agent, factor;
• Verkaufskonsortium (Emission) selling group, underwriting (selling) syndicate;
• Verkaufskontingent sales contingent (quota);
• regionales Verkaufskontingent territory quota;
• Verkaufskontingentierung rationing of sales;
• Verkaufskonto trading account, account sales;
• Verkaufskontor selling agency;
• Verkaufskontrolle sales progress control, orderly marketing (US);
• Verkaufskonzeption marketing conception;
• Verkaufskonzession für etw. haben to be licensed to sell s. th.;
• Verkaufskosten selling costs, sales (selling) expense, cost of sales, (Versicherungsgesellschaft) acquisition cost (expense);
• unmittelbare Verkaufskosten direct selling costs;
• Verkaufs-, Verwaltungs- und allgemeine Kosten (Bilanz) administrative and general selling expenses (US);
• Verkaufskraft shop assistant;
• Verkaufskräfte shop staff, salespeople (US);
• Verkaufskunst selling technique, salesmanship;
• Verkaufskurs asked price, (Devisen) selling rate;
• Verkaufskurs ohne Deckungserhöhung (Börse) exhaust price (US);
• Verkaufskurve sales curve (chart), distribution curve;
• Verkaufsladen shop (Br.), store (US);
• betriebseigener (werkseigener) Verkaufsladen own (industrial) retail store (shop);
• an eine Firma gebundener Verkaufsladen tie-up shop;
• Verkaufslager stock, depot (Br.);
• Verkaufsland country of origin;
• Verkaufslawine avalanche of selling;
• Verkaufslehrgang sales training course;
• Verkaufsleistung sales (market) performance, sales vigo(u)r;
• Verkaufsleiter sales executive (supervisor, manager, promoter), director of sales, (Markenartikel) brand manager;
• einfallsreicher Verkaufsleiter aggressive sales manager;
• Verkaufsleitung sales management;
• Verkaufslenkung sales control, control of the market;
• Verkaufslimit selling limit;
• Verkaufsliste sales list;
• Verkaufsliteratur sales literature;
• Verkaufslizenz licence to sell, selling licence;
• Verkaufslokal salesroom;
• Verkaufslücke sales lag;
• Verkaufsmakler selling broker;
• Verkaufsmannschaft sales force (US);
• Verkaufsmarge profit margin;
• Verkaufsmarkt market, outlet;
• Verkaufsmesse fair. -
53 venta2
2 = sale, selling, brokering, merchandising, dispensation, trafficking, traffic.Ex. The BCA hopes that the sales of the schedules will go most of the way towards making the scheme self-sufficient.Ex. SALESPEOPLE AND selling and FIRE FIGHTERS would be specific, and the user would not have to intuit that these headings, perhaps, covered the activities of women as well as men.Ex. One of the company's services is the brokering of on-line data base searches.Ex. Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex. The article is entitled 'THERIAQUE: quality information on drugs, essential for their optimal use, prescription and dispensation' = El artículo se titula "THERIAQUE: información de calidad sobre los fármacos, esencial para su uso, prescripción y venta óptimos'.Ex. The author calls for state and federal laws to make the trafficking in fraudulently obtained subscriber IDs and Passwords.Ex. She wrote for the daily press on the manners and morals of society, on the plight of London's working women and children, and on the international traffic in women.----* agencia de venta de billetes = ticket agent, ticket agency.* agencia de venta de entradas = ticket agent, ticket agency.* a la venta = on release.* anuncio de compra-venta = classified ad, classified advertisement.* argumento de venta = sales pitch, product pitch.* aumentar las ventas = boost + sales.* catálogo de libros en venta = publication(s) list.* compra-venta de coches = auto dealer.* condiciones de venta = terms of sale.* con millones de ventas = megaselling.* de gran venta = high selling.* de más ventas = best selling [bestselling/best-selling], top-selling.* departamento de ventas = sales team, sales department.* de un gran éxito de ventas = best selling [bestselling/best-selling], top-selling.* de venta al detalle = retail.* de venta al por menor = retail.* de venta en el mercado = commercially available.* de venta regular = steady-selling.* empresa dedicada a la venta por correo = mail order company.* encargado de ventas = sales manager.* en venta = for sale, in print, priced, on release, on sale.* estafa de la venta en cadena = pyramid scam.* estar en venta = be up for sale.* estrategia de ventas = sales strategy.* fijación de precio de venta = pricing.* gerente de ventas = sales manager.* impuesto de ventas = sales tax.* impuesto sobre las ventas = sales tax.* ingresos de ventas = sales revenue.* librero de venta al detalle = retail bookseller.* libro de mayor venta = bestseller [best seller/best-seller].* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* libros en venta = books in print.* línea de ventas = line.* lugar en el mercado de venta = market niche.* negocio de venta de coches usados = used car business.* objetivo de ventas = sales target.* perder una venta = lose + sale.* perder ventas = lose + sales.* poner en venta = put on + sale.* postventa = postpurchase.* precio de venta al público = cover price, list price, listed price.* precio de venta al público (P.V.P.) = retail price.* promoción de ventas = sales promotion.* punto de venta = outlet, point of sale.* red de ventas = sales network.* representante de ventas = sales rep, sales representative.* responsable de ventas = sales manager.* rollo de venta = sales pitch, product pitch.* sala de exposición y venta = show room [showroom].* salón de exposición y ventas = salesroom [saleroom].* venta agresiva = hard-sell.* venta al contado = cash sale.* venta al detalle = retailing, retail trade.* venta al por mayor = wholesaling, wholesale.* venta al por menor = retailing, retail trade.* venta a un precio más barato = undercutting.* venta de armas = arms sale.* venta de coches = car sales.* venta de entradas = ticketing.* venta de libros = bookselling [book selling].* venta de material impreso = print sale.* venta de productos comestibles = grocery marketing.* venta de tickets = ticketing.* venta de viviendas = home sale.* venta directa = direct sale, direct marketing, direct selling.* venta directa al público = sale + over the counter.* venta para consumo dentro del establecimiento = on-trade sale.* venta para consumo fuera del establecimiento = off-trade sale.* ventas = sales figures, market share, takings.* ventas al detalle = retail sales.* ventas al por menor = retail sales.* ventas + dispararse = sales + shoot up.* ventas, las = bottom line, the.* venta típica = country inn.* volumen de ventas = turnover, stock turnover, turnover of stock. -
54 підвищувати
= підвищити1) ( збільшувати) to raise; to increase, to enhance; to heightenпідвищувати голос — to raise ( to elevate) one's voice
підвищувати попит — to raise ( to increase) the demand
підвищувати ціни — to advise in price, to push up prices, to force up prices, to keep prices up
підвищувати ціну — to mark up, to enhance the price, to increase the price, to put up, to raise the price, to write up
2) ( по службі) to promote, to prefer (to), to advance -
55 market
(mkt)ком., марк. n ринок; a ринковий1. система відносин, які виникають між покупцем і продавцем та завершуються операціями купівлі-продажу товарів чи послуг; ♦ поняття «ринок» можна охарактеризувати з погляду просторового аспекту (місцевий, регіональний, міжнародний та ін. ринки); функціонального (роздрібний продаж, оптова торгівля); видів продукції тощо; 2. група покупців даного товару чи послуги═════════■═════════active market активний ринок • жвавий ринок; agricultural commodities market сільськогосподарський ринок • ринок сільськогосподарської продукції; American market американський ринок; apparel market ринок одягу; auction market аукціонний ринок; Australian market австралійський ринок; bear market біржовий ринок, на якому спостерігається тенденція до зниження курсів • ринок «ведмедів» • біржа, на якій спостерігається тенденція до зниження курсів; bid market ринок продавця; black market чорний ринок; blocked market заблокований ринок • заморожений ринок; bond market ринок облігацій • ринок довгострокового позикового капіталу; brand-loyal market ринок, прихильний до марки; brisk market активний ринок • жвавий ринок; broad — активний ринок • жвавий ринок; bull market біржовий ринок, на якому спостерігається тенденція до підвищення курсів • ринок «биків» • біржа, на якій спостерігається тенденція до підвищення курсів; buoyant market ринок, який характеризується зростанням цін • зростаюча ринкова кон'юнктура; business market діловий ринок • ринок ділових підприємств; buyer's market ринок покупців • ринок, який характеризується зниженням цін; call money market ринок онкольних позик; Canadian market канадський ринок; capital market ринок капіталу; captive market захоплений ринок; cash market касовий ринок; central market центральний ринок; central wholesale markets оптові ринки сільськогосподарської продукції; closed market закритий ринок; commercial market торговельний ринок • комерційний ринок; commodity market товарний ринок • ринок товарів; common market спільний ринок; competitive market конкурентний ринок • ринок продавців, що конкурують; concentrated market концентрований ринок; congested market перевантажений ринок • переповнений ринок; consumer market ринок споживчих товарів; consumer goods market ринок споживчих товарів; control market контрольний ринок; conventional market традиційний ринок; core market первинний ринок • основний ринок; corn market ринок збіжжя • зернова біржа; credit market кредитний ринок • ринок кредитів; crowded market перенасичений ринок; curb market чорний ринок • неофіційний ринок цінних паперів; currency market валютний ринок; customer market ринок клієнтів; dead market млявий ринок • мертвий ринок; debt market ринок боргових зобов'язань; demographic market демографічний ринок • ринок демографічної групи; depressed market млявий ринок; deregulated market нерегульований ринок; desirable market перспективний ринок; developed market розвинений ринок; diet market ринок дієтичних продуктів; discount market обліковий ринок • дисконтний ринок; discount retailing market ринок роздрібної торгівлі за зниженими цінами; distant market віддалений ринок; domestic market внутрішній ринок; donor market ринок пожертводавців; dual exchange market валютний ринок з подвійним режимом (фіксованого і вільного валютного курсу); dull market млявий ринок; easy market легкодоступний ринок; editorial market редакційний ринок; educational market ринок навчальних послуг; employment market ринок робочих місць; entertainment market ринок розваг; equity market ринок акцій; established market стабільний ринок • сформований ринок; Eurocurrency market євровалютний ринок; expanding market зростаючий ринок • ринок, що розростається; exploratory market пробний ринок; export market експортний ринок; external market зовнішній ринок; farmer's market сільськогосподарський ринок • ринок сільськогосподарської продукції; fast-food market ринок продуктів швидкого приготування; financial market фінансовий ринок; flea market товчок • тандитний ринок (діал.) • блошиний ринок; food market ринок харчових товарів; foreign market закордонний ринок • зовнішній ринок; foreign exchange market ринок закордонної валюти; fourth market ринок четвертого ступеня; free market вільний ринок; freight market фрахтовий ринок; futures market ф'ючерсний ринок; global market всесвітній ринок • світовий ринок; gold market ринок золота; government market збут товарів та послуг державними установами; grain market ринок збіжжя • зернова біржа; grey market «сірий» ринок • неконтрольований грошовий ринок; growing market зростаючий ринок • ринок, що розростається; hard-sell market ринок з високою конкуренцією продавців; health care market ринок засобів охорони здоров'я; heterogeneous market неоднорідний ринок; high income market ринок покупців з високим доходом; home market внутрішній ринок; home video market ринок побутової відеоапаратури • ринок програм для побутової відеоапаратури; homogeneous market однорідний ринок; housing market ринок житла; illegal market нелегальний ринок; imperfect market недосконалий ринок; inactive market млявий ринок • застій на ринку; individual market окремий ринок; industrial market ринок товарів промислового значення • ринок промислових підприємств; information market ринок інформації; initial market початковий ринок; institutional market ринок організацій; insurance market страховий ринок; interbank market міжбанківський ринок; intermediate market проміжний ринок; internal market внутрішній ринок; international market міжнародний ринок; international monetary market міжнародний валютний ринок; introductory market ринок, на який виставляється новий товар; investment market інвестиційний ринок; job market ринок робочих місць; kerb market чорний ринок • неофіційний ринок цінних паперів; labour market ринок праці • ринок робочої сили; large market великий ринок; large-volume market ринок великого обсягу; legal market офіційний ринок; license market ринок ліцензій; lifestyle market ринок товарів, які відповідають різним стилям життя; limited market обмежений ринок; liquid market ліквідний ринок; livestock market ринок худоби; loan market ринок позик; loanable funds market ринок позичкового капіталу; local market місцевий ринок; locked market закритий ринок; low-end market ринок дешевих товарів і послуг; lucrative market прибутковий ринок; main market головний ринок • основний ринок; major market головний ринок • основний ринок; manpower market ринок робочої сили; mass market масовий ринок; mature market повністю сформований ринок; media market ринок засобів реклами; merchandise market товарний ринок; middle-class market ринок покупців середнього класу; mid-range market ринок товарів середньої вартості • ринок послуг середньої вартості; military market ринок продукції військового призначення; money market грошовий ринок; monopolistically competitive market ринок монополістичної конкуренції; monopolized market монополізований ринок; narrow market обмежений ринок • вузький ринок; national market національний ринок; nationwide market загальнонаціональний ринок; offered market ринок пропозицій; oligopolistic market олігополістичний ринок; one-sided market односторонній ринок; open market відкритий ринок; open-air market ринок під відкритим небом; organized market організований ринок; outside market зовнішній ринок; overseas market закордонний ринок; overstocked market перевантажений ринок; overt market відкритий ринок; parallel markets паралельні ринки; pegged market регульований ринок; perfect market ідеальний ринок • досконалий ринок; peripheral market периферійний ринок; personal market ринок товарів особистого споживання; potential market потенційний ринок; price-sensitive market ринок, чутливий до цін • ринок, який чутливо реагує на зміни цін; primary market первинний ринок • основний ринок • ринок сировини; produce market товарний ринок • базар; producer market ринок виробників • ринок товарів промислового призначення; productive market продуктивний ринок; professional market ринок професій; profitable market прибутковий ринок; property market ринок нерухомості; prospective market потенційний ринок; protected market захищений ринок; public market відкритий ринок; purchasing market ринок покупців; pure market чистий ринок; ready market ринок, на якому швидко продаються товари; real estate market ринок нерухомості; receptive market місткий ринок; recession-hit market застійний ринок • ринок зниження продажу; regional market місцевий ринок • регіональний ринок; regulated market регульований ринок; repurchase market вторинний ринок цінних паперів; resale market ринок перепродажу; reseller market ринок проміжних продавців • ринок перепродажу; residential market ринок домовласників • ринок житлових приміщень; restrictive market ринок з обмеженим попитом • ринок з тенденцією до монополії; retail market роздрібний ринок • ринок продажу в роздріб; rigged market маніпульований ринок; rural market сільський ринок; sales market ринок збуту; saturated market насичений ринок; secondary market вторинний ринок цінних паперів • другорядний ринок; securities market; selected market вибраний ринок; selective market вибірковий ринок; sellers' market ринок продавців • ринок, який характеризується підвищенням цін; sensitive market нестійкий ринок; services market ринок послуг; share market фондовий ринок • ринок акцій; shrinking market звужений ринок • ринок, що звужується; sluggish market млявий ринок; small market невеликий ринок; soft market ринок, який характеризується падінням цін; soft-drink market ринок безалкогольних напоїв; specialized market спеціалізований ринок; speculative market спекулятивний ринок; spot market ринок наявного товару; stagnant market млявий ринок; steady market стійкий ринок; stock market фондова біржа; strong market стійкий ринок; target market цільовий ринок; technical market ринок промислових товарів • промисловий ринок; territorial market територіальний ринок; test market пробний ринок; thin market неактивний ринок; third market ринок третього ступеня; tight market ринок з обмеженим попитом; tight money market ринок, який характеризується підвищеною ставкою відсотка; top market провідний ринок; total market загальний обсяг ринку • увесь ринок; trade market ринок сфери торгівлі • торговельний ринок; traditional market традиційний ринок; transport market транспортний ринок; two-tier market валютний ринок з подвійним режимом • двоярусний ринок; uncertain market нестійкий ринок; unsettled market нестійкий ринок; untapped market неосвоєний ринок; upbeat market ринок з аукціонним продажем; upscale market ринок споживачів, вищих від середнього рівня; urban market міський ринок; video market відеоринок • ринок відео-продукції; village market сільський ринок; volatile market нестійкий ринок • ринок, на якому ціни швидко змінюються; weak market «слабкий» ринок; wholesale market оптовий ринок; widely dispersed market розгалужений ринок; youth market═════════□═════════at the market за ринковою ціною • з урахуванням ринкової ціни; at today's market на сьогоднішній біржі; in line with the market відповідно до ринкового курсу; in the market на ринку; market access доступ до ринку; market analysis аналіз ринку; market and pricing policy ринкова і цінова політика; market area місце ринку; market capitalization ринкова капіталізація; market competition ринкова конкуренція; market concentration концентрація ринку • ринкова концентрація; market conditions ринкова кон'юнктура; market conduct ринкова поведінка; market crash біржовий крах; market development освоєння ринку • розширення ринку; market dominance провідне становище на ринку; market economy; market entry вихід на ринок • входження в ринок; market entry strategy стратегія виходу на ринок; market equilibrium ринкова рівновага; market exchange rate ринковий обмінний курс • ринковий валютний курс; market exit вихід з ринку; market factor фактор збуту • ринковий фактор; market failure недоліки ринкової системи • хиби ринкової системи; market fluctuation коливання цін на ринку • кон'юнктурне коливання; market fluctuation equalization fund фонд стабілізації ринку; market forces ринкові сили; market forecast прогноз ринкової кон'юнктури; market form форма ринку; market-geared за обліком ринку; market glut затоварювання ринку • перенасичення ринку; market grouping формування ринку; market information інформація про ринок; market interest rate ринкова ставка відсотка; market intervention ринкова інтервенція; market investigation кон'юнктурне дослідження; market leader товар, який має питому вагу в обороті ринку • ринковий лідер; market level рівень ринку; market maker особа, що реально впливає на стан справ на валютному чи фондовому ринку; market making scheme план впливу на ринок; market mechanism ринковий механізм; market monitoring моніторинг ринку • обстеження ринку; market niche ринкова ніша; market observer оглядач ринку; market operations ринкові операції; market operator біржовий маклер; market organization структура ринку; market-orientated орієнтований на ринок; market outlet канал реалізації • ринок збуту • торговельна точка; market penetration проникнення на ринок; market performance ефективність ринку • функціонування ринку; market place місце торгівлі • ринкова площа • ринок; market position стан ринку • становище ринку • ринкова кон'юнктура; market potential потенціал ринку; market power ринкова влада; market preview реклама товарів, які вступають на ринок; market price ринкова ціна • курс біржі • ринковий курс цінних паперів; market profile зріз ринку • аналіз потенційного ринку збуту за індивідуальною характеристикою; market promotion просування товару на ринок; market prospects перспективи ринку; market quotation біржове котирування • біржовий курс; market rate ринкова ставка • біржовий курс • ринкова норма • ринковий курс; market reaction ринкова реакція; market rent ринкова рента; market report огляд ринкової кон'юнктури • огляд стану ринку • ринковий звіт; market research аналіз стану ринку • вивчення ринкової кон'юнктури • дослідження ринку • аналіз ринкового потенціалу нового продукту • вивчення можливості ринку; market researcher дослідник ринку; market saturation насичення ринку; market section ринковий сектор; market segment ринковий сегмент • частина ринку; market segmentation сегментація ринку; market segregation відокремлення ринку; market-sensitive чутливий до коливання ринкової кон'юнктури; market share питома вага товару в обороті ринку • питома вага компанії в обороті ринку; market sharing поділ ринку • спеціалізація ринку; market sharing agreement угода про поділ ринку; market situation становище на ринку • стан ринку • ринкова кон'юнктура; market structure ринкова структура; market surveillance обстеження ринку • вивчення ринку; market survey обстеження ринку • вивчення ринку; market system ринкова система • ринкова економіка; markettarget price ринкова планова ціна • ринкова цільова ціна; market tendencies ринкові тенденції; market testing перевірка товару ринком • ринкові випробування; market transactions ринкові операції; market trend ринкова тенденція; market value ринкова вартість • курсова вартість • біржова вартість; on the market на ринку; to affect a market впливати/вплинути на ринок; to assess a market оцінювати/оцінити ринок; to bear the market грати на пониження ціни; to be in market продаватися; to be in the market for something бути потенційним покупцем чого-небудь • мати намір купити що-небудь; to branch out into a new market поширюватися/поширитися на новий ринок; to break into the market проникати/проникнути на ринок; to bring something on the market випускати/випустити що-небудь на ринок; to broaden a market розширяти/розширити ринок; to build up a market створювати/створити ринок; to bull the market грати на підвищення цін; to come into the market виходити/вийти на ринок; to come onto the market виходити/вийти на ринок; to command a market контролювати ринок; to congest a market переповнювати/переповнити ринок; to conquer a market завойовувати/завоювати ринок; to corner a market монополізувати ринок; to create a market створювати/створити ринок; to cultivate a market освоювати/освоїти ринок; to develop a market розвивати/розвинути ринок; to divide the market розділяти/ розділити ринок; to dominate the market переважати на ринку • домінувати на ринку; to enter the market виходити/вийти на ринок; to evaluate a market оцінювати/оцінити ринок; to expand a market розширяти/розширити ринок; to explore a market досліджувати/дослідити ринок; to find a market шукати/знайти ринок збуту; to find a ready market шукати/знайти швидкий збут; to flood the market наповнювати/наповнити ринок товарами; to force the market справляти/справити тиск на ринок; to gain access to the market одержувати/одержати доступ на ринок; to get access to the market одержувати/одержати доступ на ринок; to glut the market перенасичувати/перенаситити ринок; to hold a market підтримувати/підтримати ринок; to investigate a market досліджувати/дослідити ринок; to launch on the market випускати/випустити на ринок • пускати/пустити в хід; to manipulate the market впливати/вплинути на ринок; to meet with a ready market шукати/знайти швидкий збут; to monopolize the market монополізувати ринок; to open up new markets відкривати/відкрити нові ринки; to oust from the market витискати/витиснути з ринку; to overstock the market переповнювати/переповнити ринок; to preempt the market заздалегідь опановувати/опанувати ринок; to penetrate the market проникати/проникнути на ринок; to play the market спекулювати на біржі; to price oneself out of the market встановлювати/встановити підвищені ціни на ринку • визначати/визначити занадто високі ціни на ринку • переоцінювати/переоцінити що-небудь на ринку • встановлювати/встановити підвищені ціни на ринку і таким чином втратити своє місце на ринку; to put on the market випускати/випустити на ринок; to regain the market повертати/повернути ринок • знову оволодівати/оволодіти ринком; to retain the market зберігати/зберегти ринок; to rig the market впливати/вплинути на ринок • штучно знижувати/знизити ціни на ринку; to rule the market домінувати на ринку; to secure a market забезпечувати/забезпечити ринок; to seize a market захоплювати/захопити ринок; to segment a market розподіляти/розподілити ринок; to sound out the market випробовувати/випробувати ринок • перевіряти/перевірити ринок; to split the market розподіляти/розподілити ринок; to study the market вивчати/вивчити ринок; to sweep the market завойовувати/завоювати ринок; to take over a market захоплювати/захопити ринок; to test a market розвідувати/розвідати ринок; to win a market завойовувати/завоювати ринок; to withdraw from the market вилучити/вилучати з ринку • виходити/вийти з ринку* * *ринок; ринкове господарство; ринкова економіка; ринковий механізм; попит; кон'юнктура -
56 model
модель, образец• -
57 PEP
1) Биология: phosphoenole pyruvate2) Медицина: phosphoenolpyruvate, preejection period (период изоволюмического сокращения), Public Education Program, постконтактная (химио)профилактика (post-exposure (chemo)prophylaxis)3) Американизм: Peace, Economy, Prosperity4) Военный термин: Photographic Exploitation Products, Post Event Plan, Power Entry Panel, Production Engineering and Planning, Productivity Enhancement Program, performance evaluation and prediction, performance evaluation program, personnel exchange program, physical education program, plant equipment package, platform electronic package, platform evaluation program, point expanding projectile, power evaluation program, power extension plant, proficiency examination program, program element plan, program evaluation procedure, program evaluation process, promotion evaluation pattern5) Техника: pentaethylphenol, performance enhancement program, peripheral entry panel, positron, electron, proton, power extension package, producibility engineering planning, productivity enhancement package, programmable entry panel, prosphoenole pyruvate, proton-electron-positron storage ring, prototyping, evaluation and programming system6) Сельское хозяйство: Poultry & Egg Promotion, Poultry Expansion Program7) Шутливое выражение: Python Enhancement Proposal8) Химия: Physical Equivalent Practice9) Строительство: Promotion of European Passive Houses10) Бухгалтерия: Productivity Efficiency And Profits11) Финансы: модель привязки валютных курсов стран-экспортеров к стоимости экспортируемого товара (Peg the Exprot Price, предложена в начале 2000-х годов Джеффри Франкелем (http://ksghome.harvard.edu/\PEPjfrankel/PEP%20Index-JPM.pdf)), политически значимое лицо (politically exposed person)12) Телекоммуникации: Partitioned Emulation Program, Policy Enforcement Point13) Сокращение: Peak Envelope Power, Political and Economic Planning, Post Exposure Prophylaxis (antibiotic treatment after exposure to biohazard), Productivity Enhancement Program (USA), Productivity Enhancement Project, productibility, engineering, planning, planar epitaxial passivated (transistor), Paternalistic, Economic, Participative (The three main motivational styles found in organizations and management.), Politically Exposed Person14) Университет: Personal Elective Project, Personalized Education Plan, Pharmacology Education Partnership, Pre Engineering Program, Professional Experience Program, Project Exploration Program, Publications, Education, And Presentations15) Физика: Pauli Exclusion Principle16) Физиология: Positive Expiratory Pressure, Post Exposure Prophylaxis17) Электроника: Parent And Educator Partnership, Providing For Exceptional Potential18) Вычислительная техника: Polymer Electronic Printing, методика оценки программ, Personal Employee Portal (IBM), Personal Exam Prep (MS, ATEC), Python Enhancement Proposal (Python), Packetized Ensemble Protocol (Telebit)19) Биохимия: Primate Equilibrium Platform20) Банковское дело: программа льготной продажи акций служащим компании (personal equity plan)21) Воздухоплавание: Propulsion and Energetics Panel22) Фирменный знак: Precision Engine Parts, Professional Event Photography23) Экология: Precipitation Enhancement Project, phosphorus elimination plant25) Деловая лексика: Profit Enhancement Process, программа продажи акций служащим компании (personal equity plan)26) Глоссарий компании Сахалин Энерджи: Performance Enhancement Plan27) Образование: Parent Educator Partnership, Parents Educating Parents, Parents Educators And Publishers, Personal Education Plan, Personal Enrichment Program, Potentially English Proficient, Primary Enrichment Program, Public Education Partnership, Pupil Esteem Program28) Инвестиции: personal equity plan29) Сетевые технологии: Packet Encoding Protocol, протокол пакетного кодирования30) ЕБРР: private equity plan31) Автоматика: Precision Engineering Program32) Контроль качества: product excellence program33) Сахалин Р: Project Execution Plan34) Расширение файла: Packet Exchange Protocol, Programme Evaluation Procedure35) Эволюция: ПЭП, популярная эволюционная психология, popular evolutionary psychology36) Электротехника: pulse effective power37) Высокочастотная электроника: primary entry point38) Должность: Personal Education Partner, Personal Efficiency Program, Positive Enhanced Performance, Professional Employer Panel39) Чат: People Enjoying People, Pester Every Person40) NYSE. Pepsico, Inc.41) НАСА: Propellant Equilibrium Program42) Клинические исследования: primary endpoint (основная конечная точка) -
58 pep
1) Биология: phosphoenole pyruvate2) Медицина: phosphoenolpyruvate, preejection period (период изоволюмического сокращения), Public Education Program, постконтактная (химио)профилактика (post-exposure (chemo)prophylaxis)3) Американизм: Peace, Economy, Prosperity4) Военный термин: Photographic Exploitation Products, Post Event Plan, Power Entry Panel, Production Engineering and Planning, Productivity Enhancement Program, performance evaluation and prediction, performance evaluation program, personnel exchange program, physical education program, plant equipment package, platform electronic package, platform evaluation program, point expanding projectile, power evaluation program, power extension plant, proficiency examination program, program element plan, program evaluation procedure, program evaluation process, promotion evaluation pattern5) Техника: pentaethylphenol, performance enhancement program, peripheral entry panel, positron, electron, proton, power extension package, producibility engineering planning, productivity enhancement package, programmable entry panel, prosphoenole pyruvate, proton-electron-positron storage ring, prototyping, evaluation and programming system6) Сельское хозяйство: Poultry & Egg Promotion, Poultry Expansion Program7) Шутливое выражение: Python Enhancement Proposal8) Химия: Physical Equivalent Practice9) Строительство: Promotion of European Passive Houses10) Бухгалтерия: Productivity Efficiency And Profits11) Финансы: модель привязки валютных курсов стран-экспортеров к стоимости экспортируемого товара (Peg the Exprot Price, предложена в начале 2000-х годов Джеффри Франкелем (http://ksghome.harvard.edu/\PEPjfrankel/PEP%20Index-JPM.pdf)), политически значимое лицо (politically exposed person)12) Телекоммуникации: Partitioned Emulation Program, Policy Enforcement Point13) Сокращение: Peak Envelope Power, Political and Economic Planning, Post Exposure Prophylaxis (antibiotic treatment after exposure to biohazard), Productivity Enhancement Program (USA), Productivity Enhancement Project, productibility, engineering, planning, planar epitaxial passivated (transistor), Paternalistic, Economic, Participative (The three main motivational styles found in organizations and management.), Politically Exposed Person14) Университет: Personal Elective Project, Personalized Education Plan, Pharmacology Education Partnership, Pre Engineering Program, Professional Experience Program, Project Exploration Program, Publications, Education, And Presentations15) Физика: Pauli Exclusion Principle16) Физиология: Positive Expiratory Pressure, Post Exposure Prophylaxis17) Электроника: Parent And Educator Partnership, Providing For Exceptional Potential18) Вычислительная техника: Polymer Electronic Printing, методика оценки программ, Personal Employee Portal (IBM), Personal Exam Prep (MS, ATEC), Python Enhancement Proposal (Python), Packetized Ensemble Protocol (Telebit)19) Биохимия: Primate Equilibrium Platform20) Банковское дело: программа льготной продажи акций служащим компании (personal equity plan)21) Воздухоплавание: Propulsion and Energetics Panel22) Фирменный знак: Precision Engine Parts, Professional Event Photography23) Экология: Precipitation Enhancement Project, phosphorus elimination plant25) Деловая лексика: Profit Enhancement Process, программа продажи акций служащим компании (personal equity plan)26) Глоссарий компании Сахалин Энерджи: Performance Enhancement Plan27) Образование: Parent Educator Partnership, Parents Educating Parents, Parents Educators And Publishers, Personal Education Plan, Personal Enrichment Program, Potentially English Proficient, Primary Enrichment Program, Public Education Partnership, Pupil Esteem Program28) Инвестиции: personal equity plan29) Сетевые технологии: Packet Encoding Protocol, протокол пакетного кодирования30) ЕБРР: private equity plan31) Автоматика: Precision Engineering Program32) Контроль качества: product excellence program33) Сахалин Р: Project Execution Plan34) Расширение файла: Packet Exchange Protocol, Programme Evaluation Procedure35) Эволюция: ПЭП, популярная эволюционная психология, popular evolutionary psychology36) Электротехника: pulse effective power37) Высокочастотная электроника: primary entry point38) Должность: Personal Education Partner, Personal Efficiency Program, Positive Enhanced Performance, Professional Employer Panel39) Чат: People Enjoying People, Pester Every Person40) NYSE. Pepsico, Inc.41) НАСА: Propellant Equilibrium Program42) Клинические исследования: primary endpoint (основная конечная точка) -
59 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
60 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o.
См. также в других словарях:
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