-
1 mass audience
Кино: массовая аудитория -
2 mass audience
-
3 audience
1. n публика, зрители, аудитория2. n радиослушатели; телезрителиa TV commentator may have an audience of millions — телекомментатора одновременно слушают и смотрят миллионы
3. n офиц. аудиенция4. n офиц. возможность высказаться; встречаhe should have an audience with the committee — ему нужно дать возможность выступить на заседании комитета
Синонимический ряд:1. assembly (noun) assembly; conference; congregation2. audition (noun) audition; interview; meeting3. following (noun) clientage; clientele; constituency; following; public4. hearing (noun) conversation; discussion; examination; hearing; review5. spectators (noun) attendance; fans; listeners; patrons; public in attendance; spectators; viewers; witnesses -
4 MASS
1) Компьютерная техника: Microsoft Agent Scripting Software2) Американизм: Multiline Accuracy Support System3) Военный термин: MOBCON Automated Support System, Marine air support squadron, Matrix Analysis Subsystem, Missile and Space Summary, Mobility Analysis Support System, military airlift support squadron, military airlift survivability study, mobile automatic switching system, modern Army supply system, multiple-array avionics system, Munition Acquisition-Supply Solution4) Техника: maritime anti-stranding sonar, miniature acquisition sun sensor, modular adaptive signal sorter, multiple-access switching system6) Сокращение: IEEE International Conference on Mobile Ad hoc and Sensor Systems, Marine Air Support Squadron (USA), Maritime Air Surveillance Sortie, Master of Arts in Social Science, Mission Avionics Sensor Synergism, Modular Acoustic Simulation System, Modular Aircrew Simulation System, Multi-Ammunition Softkill System (German Navy), Multi-function Airborne Surveillance System, Multi-role Aid & Support Ship (Canada), a 4-letter abbreviation for the State of Massachusetts, magnetic storm satellite, master armament switch system7) Университет: Mathematics Advanced Study Semester8) Физиология: Massage9) Нефть: massive10) СМИ: Message, Audience, Situation, Significance11) Расширение файла: Maximum Availability and Support Subsystem (Parallan) -
5 Mass
1) Компьютерная техника: Microsoft Agent Scripting Software2) Американизм: Multiline Accuracy Support System3) Военный термин: MOBCON Automated Support System, Marine air support squadron, Matrix Analysis Subsystem, Missile and Space Summary, Mobility Analysis Support System, military airlift support squadron, military airlift survivability study, mobile automatic switching system, modern Army supply system, multiple-array avionics system, Munition Acquisition-Supply Solution4) Техника: maritime anti-stranding sonar, miniature acquisition sun sensor, modular adaptive signal sorter, multiple-access switching system6) Сокращение: IEEE International Conference on Mobile Ad hoc and Sensor Systems, Marine Air Support Squadron (USA), Maritime Air Surveillance Sortie, Master of Arts in Social Science, Mission Avionics Sensor Synergism, Modular Acoustic Simulation System, Modular Aircrew Simulation System, Multi-Ammunition Softkill System (German Navy), Multi-function Airborne Surveillance System, Multi-role Aid & Support Ship (Canada), a 4-letter abbreviation for the State of Massachusetts, magnetic storm satellite, master armament switch system7) Университет: Mathematics Advanced Study Semester8) Физиология: Massage9) Нефть: massive10) СМИ: Message, Audience, Situation, Significance11) Расширение файла: Maximum Availability and Support Subsystem (Parallan) -
6 mass
1) Компьютерная техника: Microsoft Agent Scripting Software2) Американизм: Multiline Accuracy Support System3) Военный термин: MOBCON Automated Support System, Marine air support squadron, Matrix Analysis Subsystem, Missile and Space Summary, Mobility Analysis Support System, military airlift support squadron, military airlift survivability study, mobile automatic switching system, modern Army supply system, multiple-array avionics system, Munition Acquisition-Supply Solution4) Техника: maritime anti-stranding sonar, miniature acquisition sun sensor, modular adaptive signal sorter, multiple-access switching system6) Сокращение: IEEE International Conference on Mobile Ad hoc and Sensor Systems, Marine Air Support Squadron (USA), Maritime Air Surveillance Sortie, Master of Arts in Social Science, Mission Avionics Sensor Synergism, Modular Acoustic Simulation System, Modular Aircrew Simulation System, Multi-Ammunition Softkill System (German Navy), Multi-function Airborne Surveillance System, Multi-role Aid & Support Ship (Canada), a 4-letter abbreviation for the State of Massachusetts, magnetic storm satellite, master armament switch system7) Университет: Mathematics Advanced Study Semester8) Физиология: Massage9) Нефть: massive10) СМИ: Message, Audience, Situation, Significance11) Расширение файла: Maximum Availability and Support Subsystem (Parallan) -
7 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 survey
1. сущ.1) общ. обзор, исследование; обозрение, осмотр, обследованиеa brief survey of some important books on economics — краткий обзор некоторых важных книг по экономике
The first part of the paper is a descriptive survey of mortality data from United Nations sources over the period 1970-90. — Первая часть работы посвящена анализу данных ООН о смертности за период 1970-90 гг.
See:2) соц. опрос, анкетирование, обследование (метод сбора первичной социологической информации посредством обращения с вопросами к определенной группе людей — респондентам)mass survey — массовый опрос, массовое обследование
user survey — обследование потребителей [пользователей\]
user satisfaction survey — обследование степени удовлетворенности потребителей [пользователей\]
a recent survey conducted by London University into buyer attitudes to advertising on television — недавний опрос, проведенный Лондонским университетом среди покупателей на предмет выявления отношения к рекламе на телевидении
See:benchmark survey, consumer survey, customer survey, joint survey, media survey, multipurpose survey, pilot survey, press survey, real life survey, repeated survey, representative survey, sample survey, sociometric survey, questionnaire, question 2), interview 2), б2. гл.1) общ. изучать, исследовать, обследовать (с какой-л. целью)experts minutely surveyed the situation that had brought about the crisis — специалисты провели тщательное исследование ситуации, вызвавшей кризис
I'd like to survey the house before buying it. — Я хотел бы осмотреть дом перед тем, как купить его.
2) соц. проводить опрос, анкетирование3) общ. делать обзор, писать рецензиюSee:
* * *
1) обозрение, осмотр, обзор; 2) инспектирование; 3) топографическая съемка местности; 4) план местности с различными деталями.* * *Экспертиза. Осмотр.. . Словарь терминов по риск-медеджменту . -
10 G
1) Общая лексика: hum. сокр. Genetic, hum. сокр. Guanine, обозначение трубной цилиндрической резьбы стандартов BSPP/BSPF и JIS (PIPE THREAD -- British Standard Pipe Parallel и Japanese Industrial Standard Pipe Parallel), после нее идут (http://mdmetric.com/tech/thddat7.htm)2) Компьютерная техника: Graphics3) Биология: guanine4) Авиация: перегрузка5) Американизм: Grandstander, Granted, тысяча долларов (сокр. от grand)7) Военный термин: Galleons, General List, German, Germany, Grenade, Guts, garrison, gauge, general, glass, glider, gradient, grid, ground, group, guidance, gunner, gunnery, gyroscope, категория подготовки ЛС ВВС (ежегодно 12 учебных занятий без прохождения службы в армии), Giga (1 billion)8) Техника: G-force, Gibbs function, Gilbert, Greenwich time, Lande factor, electric conductance, gage, galvanometer, gamma, gas degeneracy, ghost, girder, gleyed horizon, glutamine, go on, grant line, ground swell, gyromagnetic ratio, mass velocity, osmotic coefficient, power generator, selsyn transmitter10) Математика: Graph13) Ветеринария: Gorilla14) Кино: Категория фильма a movie rating meaning a movie is appropriate for children of all ages (АБ)15) Металлургия: generator16) Музыка: нота соль, СОЛЬ (нота настройки)17) Оптика: giga-18) Сокращение: Civil aircraft marking (United Kingdom), Geiger counter, Gendarmerie (France), General audience, General audiences, Giga (billion), Golf (phonetic alphabet), Greenwich, Nerve agent (Chemical warfare), Time zone 97.5 E - 112.5 E (GMT -7), gallon, gauss, giga- (thousand million), government, grand, gravitation constant, gulf21) Сленг: гангстер (G for gangster), тысяча (G for grand), бандит22) Вычислительная техника: gate, General audiences (Movie rating), grin23) Нефть: Gibbs molar free energy or chemical potential, fluid gradient, gain, geometrical, geometrical fraction, geometrical multiplier, geothermal, geothermal gradient, grainstone, gravitational field strength, shear modulus, total gas in place, газ, газовый (gas)24) Генетика: глицин26) Банковское дело: гинея (английская золотая монета достоинством 21 шиллинг до введения десятичной системы; guinea)27) Транспорт: Grams29) СМИ: Glossary30) Деловая лексика: Goal31) Бурение: число Грасгофа (Grashof)33) Полимеры: Gauss, Geiger counter, Gibbs free energy34) Медицинская техника: Gauge (калибр иглы)35) Авиационная медицина: acceleration, единица ускорения, ускорение силы тяжести36) Расширение файла: Data chart (APPLAUSE)37) Энергосистемы: generation38) Имена и фамилии: Glenn39) Должность: Grandparent41) NYSE. Gillette Company42) Программное обеспечение: Gzip43) Международная торговля: Global -
11 g
1) Общая лексика: hum. сокр. Genetic, hum. сокр. Guanine, обозначение трубной цилиндрической резьбы стандартов BSPP/BSPF и JIS (PIPE THREAD -- British Standard Pipe Parallel и Japanese Industrial Standard Pipe Parallel), после нее идут (http://mdmetric.com/tech/thddat7.htm)2) Компьютерная техника: Graphics3) Биология: guanine4) Авиация: перегрузка5) Американизм: Grandstander, Granted, тысяча долларов (сокр. от grand)7) Военный термин: Galleons, General List, German, Germany, Grenade, Guts, garrison, gauge, general, glass, glider, gradient, grid, ground, group, guidance, gunner, gunnery, gyroscope, категория подготовки ЛС ВВС (ежегодно 12 учебных занятий без прохождения службы в армии), Giga (1 billion)8) Техника: G-force, Gibbs function, Gilbert, Greenwich time, Lande factor, electric conductance, gage, galvanometer, gamma, gas degeneracy, ghost, girder, gleyed horizon, glutamine, go on, grant line, ground swell, gyromagnetic ratio, mass velocity, osmotic coefficient, power generator, selsyn transmitter10) Математика: Graph13) Ветеринария: Gorilla14) Кино: Категория фильма a movie rating meaning a movie is appropriate for children of all ages (АБ)15) Металлургия: generator16) Музыка: нота соль, СОЛЬ (нота настройки)17) Оптика: giga-18) Сокращение: Civil aircraft marking (United Kingdom), Geiger counter, Gendarmerie (France), General audience, General audiences, Giga (billion), Golf (phonetic alphabet), Greenwich, Nerve agent (Chemical warfare), Time zone 97.5 E - 112.5 E (GMT -7), gallon, gauss, giga- (thousand million), government, grand, gravitation constant, gulf21) Сленг: гангстер (G for gangster), тысяча (G for grand), бандит22) Вычислительная техника: gate, General audiences (Movie rating), grin23) Нефть: Gibbs molar free energy or chemical potential, fluid gradient, gain, geometrical, geometrical fraction, geometrical multiplier, geothermal, geothermal gradient, grainstone, gravitational field strength, shear modulus, total gas in place, газ, газовый (gas)24) Генетика: глицин26) Банковское дело: гинея (английская золотая монета достоинством 21 шиллинг до введения десятичной системы; guinea)27) Транспорт: Grams29) СМИ: Glossary30) Деловая лексика: Goal31) Бурение: число Грасгофа (Grashof)33) Полимеры: Gauss, Geiger counter, Gibbs free energy34) Медицинская техника: Gauge (калибр иглы)35) Авиационная медицина: acceleration, единица ускорения, ускорение силы тяжести36) Расширение файла: Data chart (APPLAUSE)37) Энергосистемы: generation38) Имена и фамилии: Glenn39) Должность: Grandparent41) NYSE. Gillette Company42) Программное обеспечение: Gzip43) Международная торговля: Global -
12 reach
1. Iabs as far as the arm can reach на расстоянии вытянутой руки; as far as the eye can reach насколько видит глаз или насколько может охватить взор, до горизонта; farther than the eye can reach так далеко, что не видно, далеко за горизонт (ом)2. IIreach somewhere reach far простираться /тянуться/ далеко; how far does the new road reach? до какого места /куда/ доходит новая дорога?; I cannot reach so high (far enough) я не могу дотянуться так высоко (так далеко); the boots reach halfway up the legs сапоги доходят до половины икры3. III1) reach smth. reach the port (the town, London, the place, etc.) приезжать /прибывать/ в порт и т.д.; when does the train reach the city? когда поезд приходит в город?; reach one's destination (land, the coast, the top of a hill, the entrance, the other side of the room, etc.) добираться до места назначения и т.д.; the road (the railway) reaches our village (my house, etc.) (железная) дорога доходит до нашей деревни и т.д.; the path reaches the field дорожка выходит /ведет/ к полю; the steps by which you reach the entrance ступеньки, которые ведут к выходу; when he reached the end of the book... когда он уже кончал книгу /подошел к концу книги/...; the epidemic disease had reached the town эпидемия уже докатилась до города /охватила город/; reach the ground (the knee, the sill, etc.) доходить до /достигать/ земли и т.д.; the coat reached his heels пальто доходило /было/ ему до пят; the mass of books reaches the ceiling гора книг подпирает потолок; the anchor reached bottom якорь опустился на дно; the water was too deep for light to reach the bottom было глубоко, и [через толщу воды] свет не проникал /не мог пробиться/ на дно; the spire reaches the sky шпиль упирается в небо; when the chrystal reaches full size когда кристалл достигнет нужного размера или перестанет расти; reach a certain sum (price, billions, etc.) достигать определенной суммы [денег] и т.д.; the sum total of the expenses reaches thousands of francs общая сумма расходов равна ста тысячам франков /исчисляется тысячами франков/; the book reached its sixth edition книга уже вышла шестым изданием; reach old age (middle age, the age of sixty, the end of life, etc.) дожить до пожилого возраста и т.д.; reach adolescence достичь юношеского возраста; when he reached the age of fifty... когда ему исполнилось пятьдесят лет...; reach smb., smth. these rumours (smb.'s message, smb.'s request, smb.'s call for help, etc.) reached me когда эти слухи и т.д. дошли до меня; when the news reached me когда до меня дошло это известие, когда я узнал об этом событии; this must not reach his ears он об этом не должен (у)знать; not a sound reached our ears до нас /до нашего слуха/ не долетало /не доносилось/ ни звука; every syllable reached the audience до аудитории доходило каждое слово; the radio reached millions радио слушают миллионы [людей]; попе of their bullets reached the enemy их пули не настигли противника2) reach smth. reach one's aims /one's ends, the goal, the mark/ (the object of one's desires, a high standard, perfection, power, a stage of considerable skill, etc.) достигать /добиваться/ своей цели и т.д.; reach an agreement (an understanding, a compromise, etc.) достигать соглашения и т.д., приходить к соглашению и т.д.; reach a conclusion приходить к заключению; reach an opinion составить мнение3) reach smth. reach the shelf (the top of the door, the ceiling, the apple on the branch, etc.) дотянуться до полки и т.д.; he was so short that he could not reach the door handle он был такой маленький, что не мог дотянуться до дверной ручки /достать дверную ручку/; the stick doesn't reach the bottom палка не доходит /не достает/ до дна4) reach smb., smth. reach the general (the headquarters, etc.) связываться /устанавливать/ связь с генералом и т.д.; where can I reach you? где я могу вас найти?; there was no way of reaching him с ним никак нельзя было связаться; the law cannot reach him он недосягаем для закона5) reach smb., smth. reach children (the old woman, smb.'s heart, smb.'s conscience, etc.) произвести впечатление на /тронуть/ детей и т.д.; the words reached his heart эти слова дошли до его сердца /тронули его сердце/4. IVreach smth. in some manner he hardly reached my shoulders он едва доставал мне до плеча; the ladder won't quite reach the window лестница /стремянка/ немного не достает до окна; reach smb. somewhere you can reach me here вы меня найдете здесь; reach smb. at some time the letter reached me yesterday (today, too late, etc.) письмо пришло /дошло до меня/ вчера и т.д.5. Vreach smb. smth. reach me (him, etc.) the pen (the book, the salt, the mustard, etc.) передайте мне и т.д. ручку и т.д.6. XI1) be reached by smth. the windows can be reached by a ladder до окон можно добраться при помощи стремянки; be reached by smth. in some manner the village is easily reached by rail до деревни легко добраться поездом /по железной дороге/2) be reached by (on) smth. the place cannot be reached by telephone с этим пунктом нет телефонной связи; he can always be reached on the office telephone с ним всегда можно связаться по служебному телефону3) be reached by smth. be reached by flattery быть падким на лесть; be reached by reason прислушиваться к голосу разума; how is her conscience to be reached? как подействовать /повлиять/ на ее совесть?7. XVI1) reach to (as far as) smth. reach to the river (to the sea, to the road, to the very mountains, as far as the sea, as far as my house, etc.) простираться /тянуться/ до реки и т.д.; reach nearly to the ground (to the bottom of the ocean, to the top of the wall, etc.) доходить /доставать/ почти до земли и т.д.; the sound of his voice reached easily to the back of the hall его голос было хорошо слышно в конце зала: reach to a considerable figure достигать значительной цифры /значительного количества/; reach to great heights (to the height of perfection, etc.) достигать, больших высот и т.д.; reach from smth. to smth. the rainbow reaches from heaven to earth радуга спускается с неба до самой земли; reach across smth. their voices reached across the lake (across. the river, across the street, etc.) их голоса доносились до противоположного берега озера и т.д.2) reach into smth. reach into September (into next week, into the XXth century, etc.) захватывать /распространяться на/ сентябрь и т.д.; the winter vacation reaches into February зимние каникулы захватывают часть февраля; reach into the millions (into many hundreds, etc.) насчитывать миллионы и т.д.3) reach for ( after, towards, etc.) smth. reach for a knife (for the bread, for one's hat, for the receiver, for one's gun, towards a book, after the newspaper, after smth. one has dropped, etc.) протянуть руку /потянуться/ за ножом и т.д.; greedily (promptly, impulsively, vainly, etc.) reach for food жадно и т.д. (по)тянуться к пище; reach after knowledge (after fame, after happiness, after affection, after an ideal, etc.) тянуться /стремиться/ к знаниям и т.д.; reach across smth. reach across the table протянуть руку /потянуться/ через [весь] стол (чтобы дать или достать что-л.)8. XXI11) reach smth. at some time reach the city at six o'clock (the airport at three, the house in the morning, etc.) прибыть в город в шесть часов и т.д., добраться до города в шесть часов и т.д.; we reached the village at midnight мы добралась до деревни в полночь; reach smb. at some time your letter did not reach me until today я получил ваше письмо только сегодня; reach smb. about smb., smth. all that has reached me about him (about his condition, this event, etc.) все, что я слышал /что мне стало известно о нем и т.д.2) reach smth. from (on, etc.) smth. reach a book from a shelf (sugar on the top shelf, a box under the table, etc.) достать книгу с [высокой] полки и т.д.; reach me the book (the newspaper, the magazine, that box, etc.) on the top shelf [достаньте и] передайте мне книгу и т.д. с верхней полки -
13 media
"медиа"; средства массовой информации; рекламный носитель; средства распространения информации♦ advertising-subsidized media средства распространения информации, субсидируемые за счет рекламы♦ advertising-supported media средства распространения информации, пользующиеся поддержкой рекламы♦ audience-supported media средства информации, финансируемые ее аудиторией♦ display media иллюстративно-изобразительные рекламные средства (щиты, вывески, плакаты)♦ mass media средства массовой информации (СМИ)♦ passive media средства рекламы пассивного восприятия, не требующие усилий со стороны аудитории (напр. радио и телевидение)♦ replacement media замещающие рекламные носители; местные издания (телевидение, радио) охватывающие аудиторию, недоступную для национальных средств массовой информации -
14 composition
1. n составление, построение; соединение2. n сочинениеhe played a piano sonata of his own composition — он сыграл фортепианную сонату своего собственного сочинения
3. n грам. производство, составление сложных слов4. n полигр. набор5. n музыкальное сочинение, произведение; литературное произведение; произведение изобразительного искусства6. n школьное, учебное сочинениеyour composition is good except for a few spelling mistakes — сочинение у вас хорошее, если не считать нескольких орфографических ошибок
7. n курс литературной композиции8. n композиция9. n склад10. n состав, структураcomposition of capital — состав капитала; структура капитала
11. n спорт. состав команды12. n агрегат; составные части13. n соглашение о перемирии или о прекращении военных действий14. n юр. компромиссное соглашение должника с кредиторомСинонимический ряд:1. arrangement (noun) agreement; arrangement; beauty; consonance; form; harmony; proportion; proportion of line and mass; symmetry2. article (noun) article; essay; paper; theme3. compromise (noun) compromise4. creation (noun) conception; creation; designing; fashioning; formulation; innovation; invention; origination; shaping5. makeup (noun) architecture; configuration; constitution; construction; design; formation; makeup6. organization (noun) combination; consistency; distribution; incorporation; integration; organisation; organization; relation; synthesis; union7. work (noun) etude; opus; piece; production; work8. work of art (noun) exposition; fiction; literature; novel; poetry; symphony; work of art9. writing (noun) creative writing; grammar; instrumentation; literary style; prose; rhetoric; songwriting; style; writing -
15 crowd
1. n толпа2. n пренебр. простой люд, народ; чернь3. n толкотня, давкаthe audience was large, but there was no crowd — публики было много, но давки не было
4. n разг. компания, группа людей5. n множество, масса6. n театр. кино статисты, фигуранты7. v толпиться, теснитьсяcrowd together — собраться, столпиться
8. v набивать, переполнять, запрудить9. v собираться, скапливаться; сосредоточиваться; столпиться10. v собирать, скапливать; нагромождать11. v теснить, давить, напиратьpeople were crowding to board the bus — люди теснили друг друга, чтобы сесть в автобус
12. v спорт. теснить, прижимать13. v амер. разг. оказывать давление, нажиматьto crowd matters — ускорять дела, требовать немедленных действий
14. v втискивать15. v втискиваться, протискиваться16. v амер. втягивать силой17. v протискиваться18. v нахлынуть на, охватить19. v амер. разг. достичь определённого возрастаhe confessed to crowding sixty — он признался, что ему скоро стукнет шестьдесят
20. n кротаСинонимический ряд:1. circle (noun) bunch; circle; clique; coterie; gang; lot; push; set2. drove (noun) army; cloud; drove; flock; horde; host; legion; mass; mob; multitude; pack; rout; scores; swarm3. group (noun) aggregation; assemblage; assembly; body; collection; congeries; congregation; congress; convocation; gathering; group; meeting; muster; ruck; troop4. people (noun) people; plebeians; proletariat; rabble; rank and file; run5. public (noun) commonalty; commoners; commons; masses; mob; populace; public6. throng (noun) company; concourse; crush; herd; press; squash; throng7. assemble (verb) assemble; congregate; flock; flock together; gather; herd; swarm; throng; troop8. press (verb) bear; charge; compress; constrain; cram; cramp; crush; force; jam; load; mash; mob; pack; press; push; ram; shove; squash; squeeze; squish; squush; stuffАнтонимический ряд:disperse; individual -
16 pack
1. n тюк; связка, узел; вьюк2. n пакет; упаковка; кипа3. n пачка4. n короб5. n ком. кипа6. n воен. снаряжение, выкладка; ранец7. n свора; стая8. n группа; кучка9. n банда10. n множество, масса11. n паковый лёд, пак12. n количество заготовленных за сезон фруктов, овощей; сезонная выработка рыбных и мясных консервов13. n комплект клёпкиdisk pack — пакет дисков, комплект дисков
14. n карт. колода15. n обёртывание в мокрые простыни16. n простыня для обёртывания17. n мед. тампон18. n косметическая маска из вяжущих веществ19. n стр. бутовая кладка; набивка20. n горн. закладка21. n горн. породная стенка22. n горн. костёр, заполненный породой23. n горн. метал. цементирующее средство, карбюризатор24. n горн. тех. узел, блок25. n горн. спорт. нападающие26. v упаковывать, запаковывать, укладывать вещи27. v укладываться28. v убирать, упаковывать29. v тюковать30. v поддаваться упаковке, легко укладываться31. v заполнять, набивать, переполнять32. v набиваться, скучиваться33. v собирать карты в колоду34. v навьючивать35. v ехать или идти с багажом; перевозить багаж36. v разг. таскать, носить при себе37. v сворить38. v собираться стаями39. v укатывать, прикатывать; уплотнять40. v уплотняться, трамбоваться41. v затыкать, законопачиватьto pack a leaking joint — законопатить течь, вогнать набивку в паз
42. v консервировать43. v мед. тампонировать44. v оборачивать, окутывать45. v мед. завёртывать в мокрые простыни46. v горн. закладывать выработку47. v хим. заполнять насадкой, насаживатьto pack a big punch — нести мощное вооружение, обладать большой мощностью
48. v заполнять своими сторонниками; создавать численный перевес своих сторонников49. v тенденциозно подбирать состав присяжных50. v арх. подтасовывать картыСинонимический ряд:1. backpack (noun) backpack; bag; haversack; knapsack; packsack; rucksack2. band (noun) band; gang; ring3. deck (noun) deck; set4. group (noun) company; crew; crowd; group; horde; mob; passel; throng5. much (noun) barrel; bunch; cluster; great deal; heap; lashings; lot; lump; mass; mountain; much; multiplicity; peck; pile; plenty; wealth6. package (noun) bundle; package; packet; parcel7. box (verb) bestow; box; package; store; stow; warehouse8. carry (verb) bear; buck; carry; convey; ferry; lug; shoulder; tote; transport9. compress (verb) bind; compress; condense; contract; press10. load (verb) burden; charge; choke; cram; crowd; fill; freight; heap; jam; lade; load; mob; pile; squeeze; stuffАнтонимический ряд:allot; apportion; disperse; displace; dispose; dissipate; distribute; empty; jumble; loosen; neutralise; open; scatter; sort; strew; unbind -
17 share
1. n доля, часть2. n доля, удел3. n участие, рольto take a share in the conversation — участвовать в беседе, вступить в разговор
share in the profit — доля прибыли; участие в прибыли
4. n акция; пайshare certificate — акционерный сертификат; свидетельство на акцию
5. v делить, распределять6. v делить, разделять7. v пользоваться совместно8. v участвовать, делитьto share the expenses — принять участие в расходах, делить расходы
9. v иметь долю или часть; быть пайщиком10. v разделять; сопереживатьI share your opinion — я разделяю ваше мнение, я присоединяюсь к вашему мнению
11. n с.-х. лемех, сошникСинонимический ряд:1. interest (noun) claim; interest; stake2. ration (noun) allocation; allotment; allowance; apportionment; bite; cut; division; lot; measure; meed; part; partage; piece; portion; quantum; quota; ration; role; serving; slice3. apportion (verb) administer; allocate; allot; apportion; assign; deal; disburse; dispense; distribute; divide; dole out; measure out; mete out; parcel; partition; portion; prorate; quota; ration4. give (verb) accord; bestow; give; yield5. partake (verb) contribute; cooperate; experience; partake; participate; receiveАнтонимический ряд:entirety; hoard; mass; whole
См. также в других словарях:
audience research — Audience research has developed in two main interlinking strands: research by those working in the industry and research by academics. Industry research developed as a mechanism by which media producers and advertisers could both understand… … Encyclopedia of contemporary British culture
audience — au‧di‧ence [ˈɔːdiəns ǁ ˈɒː , ˈɑː ] noun [countable] the number or kind of people who watch or listen to something that is broadcast on radio or television, or listen to a particular type of music: • The ad was broadcast on all major channels,… … Financial and business terms
Mass media — refers collectively to all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications, and to the organizations which control these technologies.[1][2] Since the 1950s, in the… … Wikipedia
mass — Ⅰ. mass UK US /mæs/ adjective [before noun] ► having an effect on or involving a large number of people: »There have been two decades of mass unemployment. mass audience/appeal »A smaller company could produce a breakthrough product with mass… … Financial and business terms
mass — massedly /mas id lee, mast lee/, adv. /mas/, n. 1. a body of coherent matter, usually of indefinite shape and often of considerable size: a mass of dough. 2. a collection of incoherent particles, parts, or objects regarded as forming one body: a… … Universalium
mass — 1. n., v., & adj. n. 1 a coherent body of matter of indefinite shape. 2 a dense aggregation of objects (a mass of fibres). 3 (in sing. or pl.; foll. by of) a large number or amount. 4 (usu. foll. by of) an unbroken expanse (of colour etc.). 5… … Useful english dictionary
Mass — 1. n., v., & adj. n. 1 a coherent body of matter of indefinite shape. 2 a dense aggregation of objects (a mass of fibres). 3 (in sing. or pl.; foll. by of) a large number or amount. 4 (usu. foll. by of) an unbroken expanse (of colour etc.). 5… … Useful english dictionary
mass — I [[t]mæs[/t]] n. 1) a body of coherent matter, usu. of indefinite shape: a mass of dough[/ex] 2) a collection of incoherent particles, parts, or objects regarded as forming one body: a mass of sand[/ex] 3) aggregate; whole: People, in the mass,… … From formal English to slang
mass circulation — /mæs sɜkjəˈleɪʃən/ (say mas serkyuh layshuhn) noun distribution to a mass audience: the paper enjoys mass circulation …
Audience theory — is an element of thinking that developed within academic literary theory and cultural studies. With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical … Wikipedia
Mass Effect 2 — Developer(s) BioWare Publisher(s) Electronic Arts Director(s) … Wikipedia