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21 program
программа; план; задача; составлять программу [план]; планировать; программировать, задавать программу (напр. ЭВМ)morale, welfare and recreation program — программа мероприятий по бытовому обеспечению, организации отдыха и развлечений
rationalization, standardization and interoperability program — программа рационализации, стандартизации и интероперабельности (оборудования)
telecommunications and C2 program — программа создания систем руководства, управления и (дальней) связи
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22 media
сущ.2) СМИ = mass mediamedia market — медиа-рынок, рынок средств массовой информации
See:3) рекл. медиа, средства (распространения) рекламыSee:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media analyst, media director, media flighting, media mix, media owner, media-owner, media plan, media programme, media research, media specialist, media strategy4) комп. носители (информации) (материалы, хранящие данные в любой форме или позволяющие их передавать)See:
* * *
1) средства массовой информации; = mass media; 2) мн. ч. от medium 1. -
23 CIMS
2) Военный термин: civilian information management system3) Техника: communications instructions for merchant ships, computer integrated manufacturing system4) Бухгалтерия: Certified Investment Management Specialist5) Сокращение: Computer-Integrated Manufacturing System6) Деловая лексика: Computer Integrated Management System7) Океанография: Chemical Ionization Mass Spectrometer8) Международная торговля: Commercial Information Management Systems -
24 school
Civil Affairs Administration [Training] school — школа [училище] специалистов по связям с гражданской администрацией и населением
jungle warfare (training) school — школа [курсы] подготовки (ЛС) для действий в джунглях
small arms (firing) school — школа [курсы] стрелковой подготовки
— administrative service school— basic-level service school— career-level service school— gunnery training school— intermediate-level service school— military training school— NBC defense school— top-level service school -
25 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
26 certified
прил.1) общ. заверенный, удостоверенныйSee:2) общ. проверенный, гарантированный, разрешенный, аттестованный ( о продукции)3) обр. дипломированный (имеющий диплом, подтверждающий профессиональную квалификацию)See: -
27 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
28 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
29 ASC
1) Общая лексика: Accounting Standards Committee, Подкисленный хлорит натрия (Acidified sodium chloride)2) Компьютерная техника: American Satellite Company, access scheduling center, automatic setup computer, спутник связи компании Амсат3) Авиация: координатор аэропорта по вопросам обеспечения безопасности (Aiaport Security Coordinator)4) Медицина: Ambulatory Surgical Center5) Американизм: Assistant State Commissioner6) Спорт: Anti Spawn Camping, Arizona Ski Council, Азиатская Конфедерация по Стрельбе (Asian Shooting Confederation)7) Военный термин: ATCCS Steering Committee, AUTODIN switching center, AUTODlN Switching Center, Administrative Services Center, Advanced Systems Course, Aeronautical System Center, Air Service Command, Air Standards Coordinating Committee, Air Systems Command, American Security Council, American Standards Committee, Area Signal Center, Armed Services Committee, Army School of Cookery, Army Scientific Conference, Army Service Component, Army Service Corps, Army Signal Corps, Army Space Command, Army Space Council, Army Specialist Corps, Army Subsistence Center, Assistant Steering Committee, advanced ship concept, advanced simulation center, advanced surgical centre, advanced systems concept, air safety cell, air support control, aircraft service change, allowance source code, antisubmarine carrier, armored scout car, assets status card, assigned service contractor, automatic switching center, auxiliary store carrier8) Техника: Advertising Standards Council, aerospace systems center, analog signal correlation, anti-surge control system (of compressor), automated service center, automatic stylus changer, automatic submarine control, automatic switch center, automatic switching, automatic synchronized control, automatic system control9) Юридический термин: Always Stealing Cash10) Экономика: среднее потребление стали (average steel consumption, на душу населения)11) Бухгалтерия: Комитет по бухгалтерским стандартам (КБС; Великобритания, Accounting Standards Committee)12) Страхование: Azov Shipping Company13) Автомобильный термин: acceleration spin control, Anti-Slip Control, Adaptive shift control14) Сокращение: ASW Stressing Case (from ASW TLWR), Accounting Service Center (i.e. MASC), Aeronautical / Aeronautics Systems Center (USAF), Air Support Command (USAF), American Society for Cybernetics, Australian Submarine Corporation, Automatic Sensitivity Control, altered state of consciousness, auxiliary switch (breaker), American Society of Cybernetics, American Standard Code, automatic selectivity (sensitivity) control15) Театр: Additional Sense Code16) Университет: Asia Student Carnival, Asian Student Coalition17) Физиология: Ambulatory Surgery Center, Arteriosclerosis, Ascending18) Электроника: Adpcm Stereo C19) Вычислительная техника: Accredited Standards Committee, Apple sound chip, Authorized Support Center, advanced scientific computer, Automatic Contrast Selection (FAX), Accredited Standards Committee (organization, ANSI), American Society for Cybernetics (organization, USA)20) Литература: Achieve Speaking Confidence21) Нефть: anti-surge control system, authorization for construction services, automatic selectivity control22) Банковское дело: универсальный сберегательный сертификат (all savers certificate)23) Транспорт: Actuated Signal Control, Adaptive Speed Control, American Service Center, Office of System Capacity and Requirements24) Машиностроение: (Automatic Size Control) автоматический замер диаметра отверстия25) Фирменный знак: Assessment Systems Corporation26) СМИ: American Society of Cinematographers27) Инвестиции: all savers certificate28) Сетевые технологии: accounting and statistics center, Applications Strategy Council (Internet2)29) ЕБРР: agricultural service company31) Океанография: Acoustic Seabed Classification, Administrative Support Center32) Химическое оружие: Allowable stack concentration, Active Standoff Chamber33) Расширение файла: GROB Graphic Object Bitmap graphics Black and White ASCII (HP-48sx calculator), Armored encrypted file (Pretty Good Privacy)34) Нефть и газ: anti-surge control system of a compressor35) Электротехника: aluminum stranded conductor, automatic system controller36) Чат: Alt Smokers Cigars, Alt Startrek Creative37) СМС: A Sneezing Cow38) Музеи: Adventure Science Center -
30 BSC
1) Американизм: Business Service Centers2) Спорт: Boston Sports Club, Bronze Swimming Certificate3) Военный термин: Base Security Council, Battle Simulation Center, Biomedical Sciences Corps, brief stop for cargo, broadcast specialist course4) Техника: Broadcast Satellite Corporation, backspace character, basic message switching center, binary synchronous communications protocol, binary synchronous protocol, blip-scan counter5) Химия: Business Support Center6) Юридический термин: (Bulletin of the Supreme Court) БВС8) Страхование: Baltic Shipping Company, St. Petersburg9) Грубое выражение: Big Sexy Catcher10) Телекоммуникации: контроллер базовых станций, Binary Synchronous Communications (IBM), Base Station Controller (Wireless/GSM), Bisynchronous Communications (protocol)11) Сокращение: Beam Steering Computer, Belgian Shipbuilders Corporation, Biomedical Sciences Corps (USA), Binary Synchronous Communications (IBM; also sometimes BiSync), Balanced Scorecard, Basic Message Switching Centre, Binary Symmetric Channel, Bright Star Catalogue12) Электроника: Bcs Spectrally Calibrated13) Вычислительная техника: Binary Synchronous Coded, basic (message) switching center, binary synchronous communication, Base Station Controller (BS, BTS, GSM, GPRS, Mobile-Systems), Binary Synchronous Communications (also sometimes BiSync, IBM), Binary Synchronous Communications (protocol, IBM)14) Транспорт: Boating Safety Circular15) Силикатное производство: borosilicate crown16) Фирменный знак: Beechcraft Service Center18) Сетевые технологии: binary synchronous control, двоичная синхронная передача, двоичный симметричный канал, протокол двоичной синхронной передачи19) Полимеры: board standard coating20) Океанография: Baltic Sea Catchment, Bering Slope Current21) Расширение файла: Compressed Apple II file archive (BINSCII), Browser information (MS Developer Studio), Database (Source Browser)22) Электротехника: bus signal controller23) Высокочастотная электроника: base station controller24) NYSE. Bear Stearns Companies, Inc.25) Аэропорты: Bahia Solano, Colombia -
31 BSc
1) Американизм: Business Service Centers2) Спорт: Boston Sports Club, Bronze Swimming Certificate3) Военный термин: Base Security Council, Battle Simulation Center, Biomedical Sciences Corps, brief stop for cargo, broadcast specialist course4) Техника: Broadcast Satellite Corporation, backspace character, basic message switching center, binary synchronous communications protocol, binary synchronous protocol, blip-scan counter5) Химия: Business Support Center6) Юридический термин: (Bulletin of the Supreme Court) БВС8) Страхование: Baltic Shipping Company, St. Petersburg9) Грубое выражение: Big Sexy Catcher10) Телекоммуникации: контроллер базовых станций, Binary Synchronous Communications (IBM), Base Station Controller (Wireless/GSM), Bisynchronous Communications (protocol)11) Сокращение: Beam Steering Computer, Belgian Shipbuilders Corporation, Biomedical Sciences Corps (USA), Binary Synchronous Communications (IBM; also sometimes BiSync), Balanced Scorecard, Basic Message Switching Centre, Binary Symmetric Channel, Bright Star Catalogue12) Электроника: Bcs Spectrally Calibrated13) Вычислительная техника: Binary Synchronous Coded, basic (message) switching center, binary synchronous communication, Base Station Controller (BS, BTS, GSM, GPRS, Mobile-Systems), Binary Synchronous Communications (also sometimes BiSync, IBM), Binary Synchronous Communications (protocol, IBM)14) Транспорт: Boating Safety Circular15) Силикатное производство: borosilicate crown16) Фирменный знак: Beechcraft Service Center18) Сетевые технологии: binary synchronous control, двоичная синхронная передача, двоичный симметричный канал, протокол двоичной синхронной передачи19) Полимеры: board standard coating20) Океанография: Baltic Sea Catchment, Bering Slope Current21) Расширение файла: Compressed Apple II file archive (BINSCII), Browser information (MS Developer Studio), Database (Source Browser)22) Электротехника: bus signal controller23) Высокочастотная электроника: base station controller24) NYSE. Bear Stearns Companies, Inc.25) Аэропорты: Bahia Solano, Colombia -
32 ITAS
1) Военный термин: Improved Target Acquisition System, improved tactical attack system, integrated target acquisition system2) Сокращение: Improved / Integrated Target Acquisition System, Improved TOW Acquisition Sight, Improved Tracking Adjunct System3) Должность: Information Technology Applications Specialist -
33 RCIS
1) Медицина: Registered Cardiovascular Invasive Specialist2) Военный термин: remotely-controlled intelligence system3) Техника: rod control and information system4) Сокращение: Remote Controlled Intelligence System -
34 SAS
1) Общая лексика: институт системного статистического анализа (statistical analysis system institute)2) Компьютерная техника: Search And Sort, Serial Attached SCSI (SCSI с последовательным интерфейсом), satellite information service3) Авиация: система улучшения устойчивости5) Американизм: Senior Advisory Staff, Signature Authorization Sheet, описание аудиторских стандартов (Statement on Auditing Standards)6) Французский язык: акционерное общество упрощённого типа8) Военный термин: School of Air Support, Secret Attack Squad, Service, Artistry, Skill, Simultaneous Analog Stimulation, Small Arms School, Special Air Service, Special Air Services, Special Armed Services, Special Assault Squad, Speed Aggression And Surprise, Strategic Aerospace Summary, Strategic Area Study, Support to Analyst Subsystem, Survivable Adaptive Systems, System Analysis and Simulation, satellite attack sensor, sealed authentication system, secondary alarm station, security agency study, selection and appointment system, self-adaptive system, semiautomatic segment, separation assurance system, ship alongside service, signal analysis system, single audio system, small applications satellite, snap action switch, space activity suit, special activities squadron, special ammunition section, special ammunition site, special ammunition stockage, special ammunition storage, stability augmentation system, staff administrative specialist, survival avionics system, system analysis section, system analysis study, САС, Специальная авиационная служба9) Психиатрия: Simpson-Angus Scale (шкала для оценки паркинсонических явлений), шкала Симпсона-Ангуса (шкала для оценки паркинсонических явлений)10) Техника: Segment Arrival Storage, safeguards and security, safety assessment system, service air system, solar array subsystem, spacecraft antenna system, special advertising section, speech activity simulator, station air system, strong aircraft signature, surface-active substance, suspended array system, система аварийной стабилизации ((в области производства погрузчиков) Верещагин), Supercritical anti-solvent сверхкритический антирастворитель11) Шутливое выражение: Sissies And Solo12) Химия: University of St. Andrews - 6, ПАВ (Поверхностно-активное вещество - superficially active substance.)13) Математика: Side Angle Side14) Религия: Save A Soul, Strength Attitude And Spirit15) Юридический термин: Second Amendment Sisters, Surround and Shake16) Экономика: ССА, система статистического анализа17) Бухгалтерия: Scandinavian Airline System, Semi Annual Statement, Statement of Auditing Standards, Statements on Auditing Standards, Statistical Analysis Systems, Положения по стандартам аудита (Statements on Auditing Standards)18) Биржевой термин: Savings Assortment Satisfaction19) Грубое выражение: Scummy Arsed Student, Shaft The Arseholes Of Shareholders, Shitty Ass Satellite, Stupid Ass Sucker20) Оптика: self-alignment structure21) Телекоммуникации: Single Attachment Station (FDDI)22) Сокращение: Scandinavian Air Lines System, Schnellbrucke auf Stutzen (Germany), Sea-Air-Space, Second Acoustic Source, Signature Augmentation Subsystem, Signature Augmentation System, Situation Awareness System (US Marine Corps), Situational Awareness System, Small Astronomy Satellite, Smart Armour System (USA), South African Ship, Speaker Authentication System, Special Air Service (UK), Special Ammunition Site (USA), Statistical Analysis System, Supplier Assessment Survey, Synthetic Aperture Sonar, Systems Acquisition School (USA)23) Университет: School For Advanced Studies, School For Advanced Study, Student Administrative Services, Students Association Of Singapore24) Физика: Small Angle Scattering25) Физиология: Short arm splint, Subvalvular Aortic Stenosis26) Электроника: Secondary Antenna System, Support Amplifier Station27) Вычислительная техника: Simulation Automation System, Single Attached Station; Secure Authentication Services, Session Active Screen (IBM), Space Activity Suit (Space), serial attached SCSI, системное прикладное программное обеспечение, станция с единственным подключением28) Нефть: Surface Acquisition System29) Связь: SS7 Application Server30) Космонавтика: Small Astronomical Satellite31) Транспорт: Salisbury Air Service, Inc., Scandinavian Airlines System, Special Airlift Summary32) Фирменный знак: San Antonio Shoes, Scandinavian Airline Systems, Service Above Self, Siegfried Advanced System, Spectrum Apartment Search33) СМИ: Semicolon After Semicolon34) Деловая лексика: Sudden Available Space, описание требований к ревизии (Statement on Auditing Standards)35) Глоссарий компании Сахалин Энерджи: seismic amplitude studyies, АСА (seismic amplitude study), анализ сейсмических амплитуд (seismic amplitude study)36) Образование: School Age Services, School Assessed Subject, Self Assessment System37) Сетевые технологии: Single Attach Station, single attachment station, system application software38) Сахалин Р: seismic amplitude study39) Химическое оружие: status account system40) Авиационная медицина: space adaptation syndrome41) Безопасность: Safety Alert System = Безопасная Система Предупреждения об Опасности42) Расширение файла: SAS source code file, Sales Accounting System, Single Attached Station43) Энергосистемы: система автоматизации подстанции44) Нефть и газ: автономный( противопесчаный) фильтр, автономно-стоящий (противопесчаный) фильтр (сокр. от stand-alone screen)45) Электротехника: silicon asymmetrical switch, state after switching46) Общественная организация: Sounds Across Seas, Student Assistance Services47) Чат: Sadly Another Submission48) НАСА: Solar Acquisition Sensor49) Программное обеспечение: Statistical Analysis Software50) Федеральное бюро расследований: Special Agents -
35 asc
1) Общая лексика: Accounting Standards Committee, Подкисленный хлорит натрия (Acidified sodium chloride)2) Компьютерная техника: American Satellite Company, access scheduling center, automatic setup computer, спутник связи компании Амсат3) Авиация: координатор аэропорта по вопросам обеспечения безопасности (Aiaport Security Coordinator)4) Медицина: Ambulatory Surgical Center5) Американизм: Assistant State Commissioner6) Спорт: Anti Spawn Camping, Arizona Ski Council, Азиатская Конфедерация по Стрельбе (Asian Shooting Confederation)7) Военный термин: ATCCS Steering Committee, AUTODIN switching center, AUTODlN Switching Center, Administrative Services Center, Advanced Systems Course, Aeronautical System Center, Air Service Command, Air Standards Coordinating Committee, Air Systems Command, American Security Council, American Standards Committee, Area Signal Center, Armed Services Committee, Army School of Cookery, Army Scientific Conference, Army Service Component, Army Service Corps, Army Signal Corps, Army Space Command, Army Space Council, Army Specialist Corps, Army Subsistence Center, Assistant Steering Committee, advanced ship concept, advanced simulation center, advanced surgical centre, advanced systems concept, air safety cell, air support control, aircraft service change, allowance source code, antisubmarine carrier, armored scout car, assets status card, assigned service contractor, automatic switching center, auxiliary store carrier8) Техника: Advertising Standards Council, aerospace systems center, analog signal correlation, anti-surge control system (of compressor), automated service center, automatic stylus changer, automatic submarine control, automatic switch center, automatic switching, automatic synchronized control, automatic system control9) Юридический термин: Always Stealing Cash10) Экономика: среднее потребление стали (average steel consumption, на душу населения)11) Бухгалтерия: Комитет по бухгалтерским стандартам (КБС; Великобритания, Accounting Standards Committee)12) Страхование: Azov Shipping Company13) Автомобильный термин: acceleration spin control, Anti-Slip Control, Adaptive shift control14) Сокращение: ASW Stressing Case (from ASW TLWR), Accounting Service Center (i.e. MASC), Aeronautical / Aeronautics Systems Center (USAF), Air Support Command (USAF), American Society for Cybernetics, Australian Submarine Corporation, Automatic Sensitivity Control, altered state of consciousness, auxiliary switch (breaker), American Society of Cybernetics, American Standard Code, automatic selectivity (sensitivity) control15) Театр: Additional Sense Code16) Университет: Asia Student Carnival, Asian Student Coalition17) Физиология: Ambulatory Surgery Center, Arteriosclerosis, Ascending18) Электроника: Adpcm Stereo C19) Вычислительная техника: Accredited Standards Committee, Apple sound chip, Authorized Support Center, advanced scientific computer, Automatic Contrast Selection (FAX), Accredited Standards Committee (organization, ANSI), American Society for Cybernetics (organization, USA)20) Литература: Achieve Speaking Confidence21) Нефть: anti-surge control system, authorization for construction services, automatic selectivity control22) Банковское дело: универсальный сберегательный сертификат (all savers certificate)23) Транспорт: Actuated Signal Control, Adaptive Speed Control, American Service Center, Office of System Capacity and Requirements24) Машиностроение: (Automatic Size Control) автоматический замер диаметра отверстия25) Фирменный знак: Assessment Systems Corporation26) СМИ: American Society of Cinematographers27) Инвестиции: all savers certificate28) Сетевые технологии: accounting and statistics center, Applications Strategy Council (Internet2)29) ЕБРР: agricultural service company31) Океанография: Acoustic Seabed Classification, Administrative Support Center32) Химическое оружие: Allowable stack concentration, Active Standoff Chamber33) Расширение файла: GROB Graphic Object Bitmap graphics Black and White ASCII (HP-48sx calculator), Armored encrypted file (Pretty Good Privacy)34) Нефть и газ: anti-surge control system of a compressor35) Электротехника: aluminum stranded conductor, automatic system controller36) Чат: Alt Smokers Cigars, Alt Startrek Creative37) СМС: A Sneezing Cow38) Музеи: Adventure Science Center -
36 bsc
1) Американизм: Business Service Centers2) Спорт: Boston Sports Club, Bronze Swimming Certificate3) Военный термин: Base Security Council, Battle Simulation Center, Biomedical Sciences Corps, brief stop for cargo, broadcast specialist course4) Техника: Broadcast Satellite Corporation, backspace character, basic message switching center, binary synchronous communications protocol, binary synchronous protocol, blip-scan counter5) Химия: Business Support Center6) Юридический термин: (Bulletin of the Supreme Court) БВС8) Страхование: Baltic Shipping Company, St. Petersburg9) Грубое выражение: Big Sexy Catcher10) Телекоммуникации: контроллер базовых станций, Binary Synchronous Communications (IBM), Base Station Controller (Wireless/GSM), Bisynchronous Communications (protocol)11) Сокращение: Beam Steering Computer, Belgian Shipbuilders Corporation, Biomedical Sciences Corps (USA), Binary Synchronous Communications (IBM; also sometimes BiSync), Balanced Scorecard, Basic Message Switching Centre, Binary Symmetric Channel, Bright Star Catalogue12) Электроника: Bcs Spectrally Calibrated13) Вычислительная техника: Binary Synchronous Coded, basic (message) switching center, binary synchronous communication, Base Station Controller (BS, BTS, GSM, GPRS, Mobile-Systems), Binary Synchronous Communications (also sometimes BiSync, IBM), Binary Synchronous Communications (protocol, IBM)14) Транспорт: Boating Safety Circular15) Силикатное производство: borosilicate crown16) Фирменный знак: Beechcraft Service Center18) Сетевые технологии: binary synchronous control, двоичная синхронная передача, двоичный симметричный канал, протокол двоичной синхронной передачи19) Полимеры: board standard coating20) Океанография: Baltic Sea Catchment, Bering Slope Current21) Расширение файла: Compressed Apple II file archive (BINSCII), Browser information (MS Developer Studio), Database (Source Browser)22) Электротехника: bus signal controller23) Высокочастотная электроника: base station controller24) NYSE. Bear Stearns Companies, Inc.25) Аэропорты: Bahia Solano, Colombia -
37 sas
1) Общая лексика: институт системного статистического анализа (statistical analysis system institute)2) Компьютерная техника: Search And Sort, Serial Attached SCSI (SCSI с последовательным интерфейсом), satellite information service3) Авиация: система улучшения устойчивости5) Американизм: Senior Advisory Staff, Signature Authorization Sheet, описание аудиторских стандартов (Statement on Auditing Standards)6) Французский язык: акционерное общество упрощённого типа8) Военный термин: School of Air Support, Secret Attack Squad, Service, Artistry, Skill, Simultaneous Analog Stimulation, Small Arms School, Special Air Service, Special Air Services, Special Armed Services, Special Assault Squad, Speed Aggression And Surprise, Strategic Aerospace Summary, Strategic Area Study, Support to Analyst Subsystem, Survivable Adaptive Systems, System Analysis and Simulation, satellite attack sensor, sealed authentication system, secondary alarm station, security agency study, selection and appointment system, self-adaptive system, semiautomatic segment, separation assurance system, ship alongside service, signal analysis system, single audio system, small applications satellite, snap action switch, space activity suit, special activities squadron, special ammunition section, special ammunition site, special ammunition stockage, special ammunition storage, stability augmentation system, staff administrative specialist, survival avionics system, system analysis section, system analysis study, САС, Специальная авиационная служба9) Психиатрия: Simpson-Angus Scale (шкала для оценки паркинсонических явлений), шкала Симпсона-Ангуса (шкала для оценки паркинсонических явлений)10) Техника: Segment Arrival Storage, safeguards and security, safety assessment system, service air system, solar array subsystem, spacecraft antenna system, special advertising section, speech activity simulator, station air system, strong aircraft signature, surface-active substance, suspended array system, система аварийной стабилизации ((в области производства погрузчиков) Верещагин), Supercritical anti-solvent сверхкритический антирастворитель11) Шутливое выражение: Sissies And Solo12) Химия: University of St. Andrews - 6, ПАВ (Поверхностно-активное вещество - superficially active substance.)13) Математика: Side Angle Side14) Религия: Save A Soul, Strength Attitude And Spirit15) Юридический термин: Second Amendment Sisters, Surround and Shake16) Экономика: ССА, система статистического анализа17) Бухгалтерия: Scandinavian Airline System, Semi Annual Statement, Statement of Auditing Standards, Statements on Auditing Standards, Statistical Analysis Systems, Положения по стандартам аудита (Statements on Auditing Standards)18) Биржевой термин: Savings Assortment Satisfaction19) Грубое выражение: Scummy Arsed Student, Shaft The Arseholes Of Shareholders, Shitty Ass Satellite, Stupid Ass Sucker20) Оптика: self-alignment structure21) Телекоммуникации: Single Attachment Station (FDDI)22) Сокращение: Scandinavian Air Lines System, Schnellbrucke auf Stutzen (Germany), Sea-Air-Space, Second Acoustic Source, Signature Augmentation Subsystem, Signature Augmentation System, Situation Awareness System (US Marine Corps), Situational Awareness System, Small Astronomy Satellite, Smart Armour System (USA), South African Ship, Speaker Authentication System, Special Air Service (UK), Special Ammunition Site (USA), Statistical Analysis System, Supplier Assessment Survey, Synthetic Aperture Sonar, Systems Acquisition School (USA)23) Университет: School For Advanced Studies, School For Advanced Study, Student Administrative Services, Students Association Of Singapore24) Физика: Small Angle Scattering25) Физиология: Short arm splint, Subvalvular Aortic Stenosis26) Электроника: Secondary Antenna System, Support Amplifier Station27) Вычислительная техника: Simulation Automation System, Single Attached Station; Secure Authentication Services, Session Active Screen (IBM), Space Activity Suit (Space), serial attached SCSI, системное прикладное программное обеспечение, станция с единственным подключением28) Нефть: Surface Acquisition System29) Связь: SS7 Application Server30) Космонавтика: Small Astronomical Satellite31) Транспорт: Salisbury Air Service, Inc., Scandinavian Airlines System, Special Airlift Summary32) Фирменный знак: San Antonio Shoes, Scandinavian Airline Systems, Service Above Self, Siegfried Advanced System, Spectrum Apartment Search33) СМИ: Semicolon After Semicolon34) Деловая лексика: Sudden Available Space, описание требований к ревизии (Statement on Auditing Standards)35) Глоссарий компании Сахалин Энерджи: seismic amplitude studyies, АСА (seismic amplitude study), анализ сейсмических амплитуд (seismic amplitude study)36) Образование: School Age Services, School Assessed Subject, Self Assessment System37) Сетевые технологии: Single Attach Station, single attachment station, system application software38) Сахалин Р: seismic amplitude study39) Химическое оружие: status account system40) Авиационная медицина: space adaptation syndrome41) Безопасность: Safety Alert System = Безопасная Система Предупреждения об Опасности42) Расширение файла: SAS source code file, Sales Accounting System, Single Attached Station43) Энергосистемы: система автоматизации подстанции44) Нефть и газ: автономный( противопесчаный) фильтр, автономно-стоящий (противопесчаный) фильтр (сокр. от stand-alone screen)45) Электротехника: silicon asymmetrical switch, state after switching46) Общественная организация: Sounds Across Seas, Student Assistance Services47) Чат: Sadly Another Submission48) НАСА: Solar Acquisition Sensor49) Программное обеспечение: Statistical Analysis Software50) Федеральное бюро расследований: Special Agents -
38 field
1) поле; пространство; область; зона2) поле; группа разрядов (напр., числа)3) ЯП поле (один из атрибутов, составляющих объект (object))4) устройство нижнего уровня; цеховое устройство ( на промышленной шине Fieldbus)•- A-field
- alphanumeric field
- alphameric field
- ambient sound field
- analog field
- argument field
- axially symmetric magnetic field
- bias field
- byte index field
- card field
- character field
- command field
- comments field
- common field
- computer field
- control field
- control-data field
- count field
- crystal field
- data field
- decrement field
- demagnetizing field
- derived field
- destination field
- digital field
- discrete field
- display field
- display-only field
- E-field
- entry field
- exponent field
- F-field
- field of events
- fill-in-the-blank field
- finite field
- fixed field
- fixed-length field
- fixed-point field
- flag field
- free field
- H-field
- highly coded field
- Hollerith field
- I-field
- image field
- input field
- instruction field
- integer field
- intrinsic field
- jack field
- joining field
- key field
- label field
- longitudinal field
- main control field
- major control field
- minor control field
- motion field
- multiply field
- multiword field
- N-bit field
- near field
- numeric field
- operand field
- operation field
- overlapping fields
- picture field
- pressure wave field
- printable field
- protect key field
- protected field
- pumping field
- pump field
- punched-card field
- restarting cause field
- rights field
- routing information field
- scalar field
- signed field
- sorting field
- source field
- specialist field
- threshold field
- track reference field
- transverse field
- uniform field
- uniform switching field
- unprotected field
- variable-length field
- variable field
- vector field
- writing field
- X-fieldEnglish-Russian dictionary of computer science and programming > field
-
39 team
расчет; команда; экипаж, группа; отряд; ( рабочая) бригада; взаимодействие; см. тж. detachment, group, party, crewAlfa team (Special Forces) — команда «Альфа» (войск специального назначения)
Delta team (Special Forces) — команда «Дельта» (войск специального назначения)
Special Forces team, Atlantic Fleet — группа сил специального назначения Атлантического флота
Special Forces team, Pacific Fleet — группа сил специального назначения Тихоокеанского флота
technical assistance (field) team — (полевая) группа оказания военно-технической помощи "
underwater demolition (swimmers) team — группа [команда] боевых пловцов-подрывников
— air-ground combat team— CIA team— FA team— FAC team— gas team— medical support team— NBC team— radiation detection team— raiding team— sniper spotter-firer team* * *• команда -
40 going forward
•• * Выражение going forward получило распространение в основном в среде бизнеса. Пример с сайта http://business.iafrica.com:
•• The cost base adjustment made by London-listed specialist banker Investec last year is paying off and the group is a lot more confident going forward, CEO Stephen Koseff said on Monday.
•• Большого смысла в добавлении этого словосочетания в данном случае нет. Можно перевести просто:
•• <...> компания чувствует себя гораздо более уверенно/более уверенно смотрит в будущее.
•• Из этой среды выражение просачивается и в лексикон политиков. Так, на сайте Народной национальной партии Ямайки я обнаружил:
•• Going forward, the Party as well as the government and the nongovernmental community, must take those steps which are possible within existing resources, to promote a culture of production.
•• И здесь я не вижу особой added value (см. это выражение в статье value в «Моем несистематическом словаре») в употреблении этого выражения:
•• В своей ( дальнейшей) деятельности партия, так же как и правительство и неправительственные организации, должна в рамках имеющихся возможностей способствовать формированию общественной атмосферы, стимулирующей производство (перевод культура производства был бы неверен, так как это выражение употребляется у нас в другом значении).
•• Неплохое определение выражения going forward находим на сайте http://whatis.techtarget.com:
•• Going forward is a relatively new and apparently convenient way to indicate a progression in time from the present. The term suggests a continuing and progressive movement rather than, as “ in the future” can sometimes mean, some specific future date. Like many such expressions, it means enough to be useful while also being suitably vague. The term is widely used in annual reports and other corporate statements and, like such terms as venue and cautionary tale, seems to have been readily adopted by news media writers. The term has become increasingly popular in press releases from Internet start-ups and newly public companies.
•• По-русски лучше всего не мудрить: в перспективе, в дальнейшем. Кстати, на сайте http://whatis.techtarget.com можно найти немало интересных определений. Например:
•• In information technology, vanilla (pronounced vah-NIHL-uh) is an adjective meaning plain or basic. The unfeatured version of a product is sometimes referred to as the vanilla version. [То есть без наворотов.]
•• The term is based on the fact that vanilla is the most popular or at least the most commonly served flavor of ice cream. Or, as Eric Raymond, editor of The New Hacker’s Dictionary, puts it, the default ice cream. (См. статью default)
•• Интересно, что на том же сайте отмечается и другое употребление:
•• “ Going forward” also has a longer-standing usage as the starting, continuing, or resumption of activity on something that has been planned previously, such as an engineering project or a summit conference.
•• Перевод, как видно по весьма эластичному определению, должен быть контекстуальным. Пример с сайта CNN.com:
•• Justice going forward with probe into leak of CIA name. – Министерство юстиции приняло решение/ намерено провести расследование (или просто проведет расследование) утечки информации о сотруднике ЦРУ.
•• Надо сказать, что неумеренное употребление этого выражения вызывает у многих раздражение. Вот реплика посетителя сайта http://www.darwinmag.com:
•• The term “ going forward” in relation to the time in which any particular solution is to be implemented irks me to no end.
•• Близко к going forward выражение down the road, которое тоже любят бизнесмены и журналисты, пишущие о бизнесе. По-русски это тоже в перспективе, но down the road чаще говорят о более неопределенных перспективах – когда-нибудь в будущем. Характерный пример из International Herald Tribune:
•• Severstal management owns roughly 83 percent of the company’s stock, <...> and that concentration of ownership in management’s hands could present a risk for minority investors down the road.
См. также в других словарях:
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