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21 pamphlet
N1. पैम्फ़लेटThey have distributed thousands of pamphlets for publicity.उन्होने प्रचार की खातिर हज़ारों पैम्फ़लेट वितरण किये हैं. -
22 stunt
s.1 animal o cosa achaparrados.2 detenimiento, en el progreso o desarrollo; cesación del crecimiento.3 escena peligrosa (in film); truco publicitario (for publicity)4 acrobacia, cabriola, ejercicio acrobático, ejercicio corporal que requiere pericia y destreza.5 noticia sensacional.6 atrofia, malformación.7 truco publicitario.8 hazaña, suerte.vt.1 atrofiar, impedir crecer o no dejar medrar; detener en el crecimiento; hacer achaparrado. (person, growth)2 hacer acrobacias, hacer ejercicios corporales de fuerza y destreza. (familiar)3 impedir el crecimiento de, atrofiar, impedir el desarrollo de, no dejar crecer.(pt & pp stunted) -
23 Branson, Sir Richard
(b. 1950) Gen MgtBritish entrepreneur. Chairman of the Virgin Group, whose dominant corporate strategy has been to enter a variety of industries and challenge the existing leaders, using his flair for publicity. This diversification strategy is balanced by that of limiting risk. Branson’s approach is explained in Losing My Virginity: The Autobiography (1998). -
24 plug
1. noun1) (filling hole) Pfropfen, der; (in cask) Spund, der; Zapfen, der; (stopper for basin, vessel, etc.) Stöpsel, der2) (Electr.) Stecker, der3) (coll.): (piece of good publicity)2. transitive verb,- gg-1)plug [up] — zustopfen, verstopfen [Loch usw.]
2) (coll.): (advertise) Schleichwerbung machen für; (by presenting something repeatedly) pushen (ugs.)Phrasal Verbs:- academic.ru/90195/plug_away">plug away- plug in* * *1. noun1) (a device for putting into a mains socket in order to allow an electric current to flow through the appliance to which it is attached by cable: She changed the plug on the electric kettle.) der Stecker2) (an object shaped for fitting into the hole in a bath or sink to prevent the water from running away, or a piece of material for blocking any hole.) der Stöpsel2. verb(to block (a hole) by putting a plug in it: He plugged the hole in the window with a piece of newspaper.) verstopfen- plug in* * *[plʌg]I. nthe Administration has pulled the \plug on this project die Verwaltung hat diesem Projekt ihre Unterstützung aufgekündigt3. (for basin, sink) Stöpsel mbath \plug Wannenstöpsel m, Badwannenstöpsel m SCHWEIZ, ÖSTERR▪ a \plug [for sb/sth] eine Werbung [für jdn/etw]to give sb/sth a \plug Werbung für jdn/etw machen7. (chunk)\plug of tobacco Priem mII. vt<- gg->1. (stop up)to \plug a hole/leak ein Loch/Leck stopfen2. (publicize)▪ to \plug sth etw anpreisen▪ to \plug sb/sth jdn/etw treffen (mit einer Gewehr-, Pistolenkugel)to \plug sb in the arm/leg jdm in den Arm/ins Bein schießen* * *[plʌg]1. nto pull the plug on sb/sth (fig inf) — jdm/einer Sache den Boden unter den Füßen wegziehen
to give sb/sth a plug — für jdn/etw Werbung machen
6) (US: fireplug) Hydrant m7) (inf2. vtto plug one's ears — sich (dat) die Ohren zuhalten; (with cotton wool etc) sich (dat) etwas in die Ohren stopfen
to plug the gaps in the tax laws — die Lücken im Steuergesetz schließen
2) (= insert) steckenplug the TV into the socket, please — steck bitte den Stecker vom Fernseher in die Steckdose
an old rag had been plugged into the hole — man hatte einen alten Lappen in das Loch gestopft
3) (inf: publicize) Schleichwerbung machen für4) (inf: push, put forward) idea hausieren gehen mit5) (inf= shoot)
to plug sb in the head/stomach etc — jdm ein Loch in den Kopf/Bauch etc schießen* * *plug [plʌɡ]A s1. a) Pflock m, Stöpsel m, Zapfen m, (Fass)Spund mb) Dübel m4. ELEK Stecker m, Stöpsel m:pull the plug on umgb) fig eine Sache sterben lassen6. Hydrant m7. Verschlussschraube f, (Hahn-, Ventil) Küken npull the plug (die Spülung) ziehen9. Priem m (Stück Kautabak)10. umga) Empfehlung f, Tipp m, Hinweis mgive sth a plug Werbung für etwas machen11. WIRTSCH sl Ladenhüter m12. US sl alter Klepper13. sl Schuss m14. sl (Faust-)Schlag m:take a plug at → B 6 aB v/t2. dübeln (to an akk)3. einen Zahn plombieren5. umg pushen, ständig Werbung machen für6. slb) einen Hasen etc abknallen slC v/iwhere does the TV plug in? wo wird der Fernseher angeschlossen?* * *1. noun1) (filling hole) Pfropfen, der; (in cask) Spund, der; Zapfen, der; (stopper for basin, vessel, etc.) Stöpsel, der2) (Electr.) Stecker, der3) (coll.): (piece of good publicity)2. transitive verb,- gg-1)plug [up] — zustopfen, verstopfen [Loch usw.]
2) (coll.): (advertise) Schleichwerbung machen für; (by presenting something repeatedly) pushen (ugs.)Phrasal Verbs:- plug in* * *(electricity) n.Anschlussstecker m.Stecker - m. n.Pfropfen - m.Zapfen - m. v.einschalten v.pfropfen v.zustöpseln v. -
25 plug
1. noun1) (a device for putting into a mains socket in order to allow an electric current to flow through the appliance to which it is attached by cable: She changed the plug on the electric kettle.) enchufe2) (an object shaped for fitting into the hole in a bath or sink to prevent the water from running away, or a piece of material for blocking any hole.) tapón
2. verb(to block (a hole) by putting a plug in it: He plugged the hole in the window with a piece of newspaper.) tapar- plug inplug1 n1. enchufe2. tapónplug2 vb tapar / rellenartr[plʌg]1 (for bath, sink, etc) tapón nombre masculino2 SMALLELECTRICITY/SMALL (on lead) enchufe nombre masculino, clavija; (socket) enchufe nombre masculino, toma de corriente3 (publicity) publicidad nombre femenino4 (of tobacco) rollo1 (hole etc) tapar (up, -)2 (publicize) dar publicidad a, promocionar\SMALLIDIOMATIC EXPRESSION/SMALLto give something a plug dar publicidad a algo, promocionar algosparking plug bujía1) block: tapar2) promote: hacerle publicidad a, promocionar3)to plug in : enchufarplug n1) stopper: tapón m2) : enchufe m (eléctrico)3) advertisement: publicidad f, propaganda fn.• botana s.f.• bujía s.f.• clavija s.f.• enchufe (Electricidad) s.m.• obturador s.m.• taco s.m.• tampón s.m.• tapadero s.m.• tapón s.m.• tarugo s.m.• toma s.f.• tomacorrientes s.m.• tomada s.f.v.• empastar v.• obturar v.• tapar v.• taponar v.
I plʌg1) ( stopper) tapón m2) ( Elec)a) ( attached to lead) enchufe m; ( socket) toma f de corriente, enchufe m, tomacorriente(s) m (AmL)b) ( spark plug) bujía f3) ( publicity) (colloq)to give something a plug — hacerle* propaganda a algo, darle* publicidad a algo
4) ( fire plug) (AmE) boca f de incendio, grifo m (Chi)
II
- gg- transitive verb1) \<\<hole/gap\>\> tapar, rellenar2) ( promote) \<\<record/book\>\> hacerle* propaganda a•Phrasal Verbs:- plug in- plug up[plʌɡ]1. N1) (in bath, basin, barrel, for leak) tapón m2) (Elec) (on flex, apparatus) enchufe m, clavija f ; (=socket) toma f de corriente; (Telec) clavija f ; (Aut) (=spark plug) bujía f2-/3-pin plug — clavija f bipolaripolar, clavija f de doses polos
3) [of tobacco] rollo m, tableta f (de tabaco de mascar)4) * (=piece of publicity) publicidad fto give sth/sb a plug — dar publicidad a algo/algn
to get/put in a plug for a product — lograr anunciar un producto (de modo solapado)
2. VTto plug a loophole — (fig) cerrar una escapatoria
to plug the drain on the reserves — (fig) acabar con la pérdida de reservas
2) (=insert) introducir3) * (=publicize) dar publicidad a4) * (=advocate, put forward) insistir or hacer hincapié en5) ** (=hit) pegar; (=shoot) pegar un tiro a- plug in- plug up* * *
I [plʌg]1) ( stopper) tapón m2) ( Elec)a) ( attached to lead) enchufe m; ( socket) toma f de corriente, enchufe m, tomacorriente(s) m (AmL)b) ( spark plug) bujía f3) ( publicity) (colloq)to give something a plug — hacerle* propaganda a algo, darle* publicidad a algo
4) ( fire plug) (AmE) boca f de incendio, grifo m (Chi)
II
- gg- transitive verb1) \<\<hole/gap\>\> tapar, rellenar2) ( promote) \<\<record/book\>\> hacerle* propaganda a•Phrasal Verbs:- plug in- plug up -
26 advance
1. verb1) (to move forward: The army advanced towards the town; Our plans are advancing well; He married the boss's daughter to advance (= improve) his chances of promotion.) avanzar, proceder2) (to supply (someone) with (money) on credit: The bank will advance you $500.) adelantar
2. noun1) (moving forward or progressing: We've halted the enemy's advance; Great advances in medicine have been made in this century.) avance, adelanto, progreso2) (a payment made before the normal time: Can I have an advance on my salary?) anticipo3) ((usually in plural) an attempt at (especially sexual) seduction.) insinuación, propuesta
3. adjective1) (made etc before the necessary or agreed time: an advance payment.) por adelantado, anticipado2) (made beforehand: an advance booking.) anticipado3) (sent ahead of the main group or force: the advance guard.) avanzadilla•- advanced- in advance
advance1 n1. avance2. adelanto / progreso / avance3. anticipo / adelantoI need an advance of £50 necesito un adelanto de 50 librasin advance por adelantado / con antelaciónadvance2 vb1. avanzar2. adelantartr[əd'vɑːns]1 (movement) avance nombre masculino2 (progress) adelanto, progreso, avance nombre masculino3 (payment) anticipo1 (person, object) avanzar3 (money) anticipar, adelantar4 (price) aumentar, incrementar5 (cause, interests) favorecer, ayudar6 (date) adelantar■ he wants to advance the date of the meeting to the 5th quiere adelantar la fecha de la reunión al día cinco1 (move forward) avanzar■ as the days advanced our problems increased conforme pasaban los días nuestros problemas fueron creciendo2 (rise) subir\SMALLIDIOMATIC EXPRESSION/SMALL■ to book/prepare in advance reservar/preparar con antelaciónin advance of antes deto make advances progresarto make advances to somebody (contact) establecer contacto con 2 (proposal) hacer una propuesta a 3 (sexually) insinuarse a alguienadvance booking reserva anticipadaadvance guard avanzadillaadvance notice previo avisoadvance party avanzadillaadvance payment pago anticipadoadvance warning previo aviso1) : avanzar, adelantarto advance troops: avanzar las tropas2) promote: ascender, promover3) propose: proponer, presentar4) : adelantar, anticiparthey advanced me next month's salary: me adelantaron el sueldo del próximo mesadvance vi1) proceed: avanzar, adelantarse2) progress: progresaradvance adj: anticipadoadvance notice: previo avisoadvance n1) progression: avance m2) progress: adelanto m, mejora f, progreso m3) rise: aumento m, alza f4) loan: anticipo m, préstamo m5)in advance : por adelantadoadj.• adelantado, -a adj.• anticipado, -a adj.n.• adelantamiento s.m.• adelanto s.m.• anticipación s.f.• anticipo s.m.• avance s.m.• paso s.m.• progreso s.m.v.• acrecentar v.• adelantarse v.• anticipar v.• avanzar v.• aventajar v.• fomentar v.• ganar v.• progresar v.• proponer v.
I
1. əd'væns, əd'vɑːnsa) \<\<person/vehicleoops\>\> avanzar*; \<\<science/project/society\>\> avanzar*, progresarto advance on somebody/something — avanzar* hacia alguien/sobre algo
b) advancing pres p
2.
vt1) ( move forward) avanzar*, adelantar; ( further) \<\<knowledge\>\> fomentar, potenciar; \<\<interests/cause\>\> promover*2) ( suggest) \<\<idea\>\> presentar, proponer*; \<\<opinion\>\> dar*3)a) \<\<date/meeting\>\> adelantarb) \<\<money/wages\>\> anticipar, adelantar
II
1) c u (of person, army, vehicle) avance m; (of civilization, science) avance m, progreso m, adelanto mwith the advance of old age — con el paso de los años, a medida que envejece (or envejecía etc)
to make advances to somebody — hacerle* insinuaciones a alguien, insinuársele* a alguien
3) ca) ( early payment) anticipo m, adelanto madvance on something: they gave me an advance of £100 on my salary — me dieron un adelanto or anticipo de 100 libras a cuenta del sueldo
b) ( loan) préstamo m4) (in phrases)in advance: to pay in advance pagar* por adelantado or por anticipado; tickets are $10 in advance las entradas cuestan 10 dólares si se compran por adelantado; it was planned well in advance se planeó con mucha antelación or anticipación; thanking you in advance — agradeciéndole de antemano su atención
III
adjective (before n)a) ( ahead of time)advance booking is essential — es imprescindible hacer la reserva por anticipado or con anticipación
without any advance warning o notice — sin previo aviso
advance payment — pago m anticipado or (por) adelantado
b)advance man — (AmE Pol) relaciones m públicas
[ǝd'vɑːns]advance man o agent — (AmE Theat) agente m
1. N1) (=forward movement) avance m2) (=progress) (in science, technology) avance m, adelanto m ; [of disease] avance man important scientific advance — un importante avance or adelanto científico
the rapid advance of modern industrial society — el vertiginoso desarrollo de la sociedad industrial moderna
with the advance of old age — según se va/iba envejeciendo
3) [of money]a) (=initial payment) anticipo m, adelanto mshe was paid a £530,000 advance for her next novel — le dieron un anticipo or adelanto de 530.000 libras por su próxima novela
b) (on salary)could you give me an advance? — ¿me podría dar un anticipo?
•
she got an advance on her salary — consiguió que le anticiparan parte del sueldoc) (=loan) préstamo m•
she rejected his advances — no hizo caso de sus insinuaciones6)in advance: to let sb know a week in advance — avisar a algn con ocho días de antelación
•
to book in advance — reservar con antelación•
the dish may be made in advance — el plato puede prepararse con anterioridad•
in advance of, to arrive in advance of sb — llegar antes que algnto be in advance of one's time — adelantarse a su época, estar por delante de su época
•
to pay in advance — pagar por adelantado•
to send sb on in advance — mandar a algn por delante•
thanking you in advance — agradeciéndole de antemano2. VT1) (=move forward) [+ time, date, clock] adelantar; (Mil) [+ troops] avanzar2) (=further) [+ plan, knowledge] potenciar; [+ interests] promover, fomentar; [+ career] promocionar; [+ cause, claim] promover; [+ person] (in career) ascender (to a)he has done much to advance our understanding of music — ha contribuido mucho a potenciar nuestros conocimientos musicales
3) (=put forward) [+ idea, opinion, theory] proponer, sugerir; [+ suggestion] hacer; [+ proposal] presentar; [+ opinion] expresarhe advanced the theory that... — propuso or sugirió la teoría de que...
4) (=hand over) [+ money] (as initial fee) adelantar, anticipar; (as early wages) adelantar; (as loan) prestar3. VI1) (=move forward) avanzar•
she advanced across the room — avanzó hacia el otro lado de la habitación•
to advance on sth/sb — (gen) acercarse a algo/algn, avanzar hacia algo/algnto advance on sth — (Mil) avanzar sobre algo
2) (=progress) [science, technology] progresar, adelantarse; [work, society] avanzar; [career] progresar; [person, pupil] hacer progresos, progresar; (in rank) ascender (to a)•
her film career was advancing nicely — su carrera cinematográfica progresaba bien or iba por muy buen camino•
despite his advancing years he was a good player — a pesar de su edad (avanzada) era un buen jugador3) (Econ) (=rise) [price] subir4.CPDadvance booking N — reserva f anticipada, reserva f por anticipado
advance booking office N — (Brit) taquilla f (de reservas or venta anticipada)
advance copy N — [of book] ejemplar m de muestra; [of speech] copia f (del discurso)
advance guard N — (=reconnaissance group) avanzada f ; (=lookouts) avanzadilla f ; (=mobile unit) brigada f móvil
advance man N — (US) (Pol) responsable de una campaña política
advance notice N — aviso m previo
meals can be provided with advance notice — con aviso previo, se preparan comidas
advance party N — (=reconnaissance group) avanzada f ; (=lookouts) avanzadilla f
advance payment N — anticipo m
advance publicity N — promoción f (antes del estreno, lanzamiento etc)
advance warning N — aviso m previo
* * *
I
1. [əd'væns, əd'vɑːns]a) \<\<person/vehicle/troops\>\> avanzar*; \<\<science/project/society\>\> avanzar*, progresarto advance on somebody/something — avanzar* hacia alguien/sobre algo
b) advancing pres p
2.
vt1) ( move forward) avanzar*, adelantar; ( further) \<\<knowledge\>\> fomentar, potenciar; \<\<interests/cause\>\> promover*2) ( suggest) \<\<idea\>\> presentar, proponer*; \<\<opinion\>\> dar*3)a) \<\<date/meeting\>\> adelantarb) \<\<money/wages\>\> anticipar, adelantar
II
1) c u (of person, army, vehicle) avance m; (of civilization, science) avance m, progreso m, adelanto mwith the advance of old age — con el paso de los años, a medida que envejece (or envejecía etc)
to make advances to somebody — hacerle* insinuaciones a alguien, insinuársele* a alguien
3) ca) ( early payment) anticipo m, adelanto madvance on something: they gave me an advance of £100 on my salary — me dieron un adelanto or anticipo de 100 libras a cuenta del sueldo
b) ( loan) préstamo m4) (in phrases)in advance: to pay in advance pagar* por adelantado or por anticipado; tickets are $10 in advance las entradas cuestan 10 dólares si se compran por adelantado; it was planned well in advance se planeó con mucha antelación or anticipación; thanking you in advance — agradeciéndole de antemano su atención
III
adjective (before n)a) ( ahead of time)advance booking is essential — es imprescindible hacer la reserva por anticipado or con anticipación
without any advance warning o notice — sin previo aviso
advance payment — pago m anticipado or (por) adelantado
b)advance man — (AmE Pol) relaciones m públicas
advance man o agent — (AmE Theat) agente m
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27 campaign
1. noun1) (Mil.) Feldzug, der2) (organized course of action) Kampagne, die3) (for election) Wahlkampf, der; see also academic.ru/57692/presidential">presidential2. intransitive verbbe campaigning — (for election) [Politiker:] im Wahlkampf stehen
* * *[kæm'pein] 1. noun1) (the operations of an army while fighting in one area or for one purpose: the Burma campaign in the Second World War.) der Feldzug2) (a series of organized actions in support of a cause: a campaign against smoking.) die Kampagne2. verb(to take part in a campaign: He has campaigned against smoking for years.) zu Felde ziehen* * *cam·paign[kæmˈpeɪn]I. nadvertising \campaign Werbekampagne f, Reklamefeldzug fdoor-to-door \campaign Haustüraktion fpublicity \campaign Werbeaktion f, Werbefeldzug m\campaign of violence Gewaltaktion fpolitical \campaign politische Aktionto launch a \campaign eine Kampagne starten[election] \campaign Wahlkampf m, Wahlkampagne fthe Republican \campaign der Wahlkampf der Republikaner\campaign button Wahlkampfplakette f, Wahlkampfanstecker m\campaign donation Wahlgeschenk nt\campaign issue Wahlkampfthema nt\campaign pledge [or promise] Wahlversprechen ntthey've been \campaigning for years to get him out of prison sie setzen sich seit Jahren für seine Freilassung ein▪ to \campaign against sb/sth gegen jdn/etw kämpfen* * *[km'peɪn]1. n2) (fig) Kampagne f, Aktion f; (= election campaign) Feldzug m, Kampagne f2. vi1) (MIL) kämpfen, Krieg führencampaigning in Ruritania — im Einsatz in Ruritanien
2) (fig) (for für against gegen) sich einsetzen, sich starkmachen (inf), agitieren; (outdoors also) auf die Straße gehen; (politician, candidate) im Wahlkampf stehen, den Wahlkampf führen; (supporters) Wahlwerbung treiben* * *campaign [kæmˈpeın]A s1. MIL Feldzug m2. fig Kampagne f, Feldzug m, Aktion f:3. POL Wahlkampf m:campaign button Wahlkampfplakette f;campaign worker Wahlhelfer(in)4. METALL Hütten-, Ofenreise f5. obs Landpartie fB v/i1. MIL an einem Feldzug teilnehmen, kämpfenfor für;against gegen)3. POLa) sich am Wahlkampf beteiligen, im Wahlkampf stehenb) Wahlkampf machen ( for für)* * *1. noun1) (Mil.) Feldzug, der2) (organized course of action) Kampagne, die2. intransitive verbbe campaigning — (for election) [Politiker:] im Wahlkampf stehen
* * *(military) n.Feldzug -¨e m. n.Kampagne -n f.Kampf ¨-e m. -
28 concern
I [kən'sɜːn]there is growing concern about crime — la criminalità sta suscitando un crescente senso di inquietudine
he expressed concern at my results, for my health — ha espresso preoccupazione per i miei risultati, per la mia salute
2) (care) interesse m.3) (company) impresa f., azienda f.II 1. [kən'sɜːn]this is no concern of mine — questo non mi riguarda o non è affar mio
2) (interest) concernere, interessare, riguardareto whom it may concern — (in letter) = a tutti gli interessati
as far as the pay is concerned, I'm happy — per quanto riguarda lo stipendio, sono soddisfatta
3) (involve)to be concerned with — occuparsi di [security, publicity]
to be concerned in — essere coinvolto in [ scandal]
4) (be about) [ book] trattare di; [fax, letter] riguardare2.to concern oneself with sth., with doing — occuparsi o interessarsi di qcs., di fare
* * *[kən'sə:n] 1. verb1) (to have to do with: This order doesn't concern us; So far as I'm concerned, you can do what you like.) riguardare2) ((with for or about) to make (usually oneself) uneasy: Don't concern yourself about her.) preoccuparsi3) ((with with or in) to interest (oneself) in: He doesn't concern himself with unimportant details.) interessarsi2. noun1) (something that concerns or belongs to one: His problems are not my concern.) preoccupazione2) (anxiety: The condition of the patient is giving rise to concern.) preoccupazione3) (a business: a shoe-manufacturing concern.) ditta, impresa•* * *concern /kənˈsɜ:n/n.1 [uc] preoccupazione; ansia: There is growing concern for the missing girl, crescono i timori per la ragazza scomparsa; cause for concern, motivi di preoccupazione (o di preoccuparsi); to give cause for concern, destare preoccupazione; essere preoccupante; to be of concern to sb., interessare a q.; essere importante per q.; to voice one's concern, esprimere la propria preoccupazione; environmental concerns, preoccupazioni per l'ambiente2 [u] interesse; sollecitudine; premura: his concern for my health, la sua sollecitudine per la mia salute; to have no concern for st., non riguardare qc.; non avere nulla a che fare con qc.3 [cu] cosa (o fatto) che concerne, riguarda, interessa, si riferisce a (q. o qc.); affare: It's no concern of yours, la cosa non ti riguarda; non è affar tuo4 (fin.) interesse; cointeressenza; partecipazione: to have a concern in a firm, avere una cointeressenza in un'azienda5 (comm.) azienda; società; ditta; impresa: a going concern, un'impresa bene avviata (o che fa affari); a paying concern, un'azienda in attivo6 (fam. antiq.) aggeggio; arnese; affare.♦ (to) concern /kənˈsɜ:n/v. t.1 concernere; riguardare; attenere a: This question concerns all of us, questa questione ci riguarda tutti2 interessare; importare a; premere: What concerns me at present is to establish the man's identity, quello che mi preme al momento è stabilire l'identità dell'uomo3 preoccupare; turbare: Please don't let my troubles concern you, vi prego, non statevi a preoccupare per i miei guai● to concern oneself ( with o about), occuparsi, interessarsi, preoccuparsi (di) □ Don't concern yourself with other people's affairs, non occuparti degli affari altrui □ ( nelle circolari e sim.) to whom it may concern, a chi di dovere; a tutti gli interessati.* * *I [kən'sɜːn]there is growing concern about crime — la criminalità sta suscitando un crescente senso di inquietudine
he expressed concern at my results, for my health — ha espresso preoccupazione per i miei risultati, per la mia salute
2) (care) interesse m.3) (company) impresa f., azienda f.II 1. [kən'sɜːn]this is no concern of mine — questo non mi riguarda o non è affar mio
2) (interest) concernere, interessare, riguardareto whom it may concern — (in letter) = a tutti gli interessati
as far as the pay is concerned, I'm happy — per quanto riguarda lo stipendio, sono soddisfatta
3) (involve)to be concerned with — occuparsi di [security, publicity]
to be concerned in — essere coinvolto in [ scandal]
4) (be about) [ book] trattare di; [fax, letter] riguardare2.to concern oneself with sth., with doing — occuparsi o interessarsi di qcs., di fare
-
29 target
1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) blanco2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) blanco3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) blancotarget n blanco / objetivotr['tɑːgɪt]1 (of missile, goal, aim) objetivo2 (in shooting, of criticism) blanco3 (board) diana1 (aim at target) apuntar2 (cause to have effect on) dirigir a, destinar a1 (date, figure) fijado,-a; (audience, market) objetivo\SMALLIDIOMATIC EXPRESSION/SMALLto be on target ir de acuerdo a lo previstotarget language idioma nombre masculino de destinotarget practice prácticas nombre femenino plural de tiromoving target blanco móviltarget ['tɑrgət] vt: fijar como objetivo, dirigir, destinartarget n1) : blanco mtarget practice: tiro al blanco2) goal, objective: meta f, objetivo mn.• blanco s.m.• hito s.m.• mira s.f.• mirilla s.f.• objetivo s.m.
I 'tɑːrgət, 'tɑːgɪt1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir*['tɑːɡɪt]1. N1) (Sport) blanco m, diana f ; (Mil) objetivo mhe missed the target — no dio en el blanco or la diana
•
an easy target — (lit, fig) un blanco fácil•
a fixed target — un blanco fijo•
a moving target — un blanco móvil•
the shot was off target — (Ftbl, Hockey etc) el tiro iba desviado a gol•
the shot was on target — (Ftbl, Hockey etc) el tiro iba directo a gol•
a soft target — (lit, fig) un blanco fácil2) (=person on receiving end) [of criticism, remark] blanco m ; [of advertising] objetivo mhe has been the target of criticism over his handling of the affair — ha sido el blanco de las críticas por su manejo del asunto
this made him a prime target for blackmail — esto le convirtió en un blanco perfecto para el chantaje
3) (=objective) objetivo m, meta fproduction targets for 1980 — los objetivos or las metas de producción para 1980
•
the project is on target for completion — el proyecto lleva camino de terminarse dentro del plazo previsto•
to set a target for sth — fijar un objetivo para algoto set o.s. a target — fijarse un objetivo
2. VT1) (Mil) [+ positions, installations] fijar como objetivo2) (=select, single out)cigarette companies seem to be targeting children intentionally — las tabacaleras parecen estar dirigiendo su publicidad a los niños deliberadamente
•
to target sth/sb for sth, the government will target high earners for tax increases — el gobierno hará recaer la subida de los impuestos particularmente sobre aquellos con sueldos elevados3) (fig) (=aim)•
to target sth at sb/sth, products targeted at children — productos dirigidos a los niñosprograms targeted at reducing infant deaths — programas que tienen como objetivo reducir el número de muertes infantiles
3.CPDtarget area N — (Mil) zona f objetivo
target audience N — público m objetivo
target date N — fecha f límite
target group N — grupo m objetivo, grupo m destinatario
target language N — lengua f de destino
target market N — mercado m objetivo
target practice N — tiro m al blanco, prácticas fpl de tiro
target price N — precio m indicativo
target weight N — peso m ideal
* * *
I ['tɑːrgət, 'tɑːgɪt]1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir* -
30 cash purchase
эк. покупка за наличныеSyn:Ant:publicity agent, publicity director, advertising 3), advance publicity, adverse publicity, admass, propaganda, public relations* * * -
31 stunt
I
verb(to prevent or check the full growth or development of: It is thought that smoking by a pregnant mother may stunt the baby's growth.) atrofiar; impedir el desarrollo- stunted
II
(something (daring or spectacular) done to attract attention etc: One of his stunts was to cross the Niagara Falls blindfolded on a tight rope.) proeza- stuntmanstunt n escena peligrosatr[stʌnt]1 (dangerous act) proeza; (in film) escena peligrosa2 (trick) truco, maniobra\SMALLIDIOMATIC EXPRESSION/SMALLto pull a stunt cometer una estupidez————————tr[stʌnt]1 (growth) atrofiarstunt ['stʌnt] vt: atrofiarstunt n: proeza f (acrobática)n.• maniobra sensacional s.f.• proeza s.f.• vuelo acrobático s.m.v.• atrofiar v.• hacer maniobras sensacionales v.
I stʌnt1) ( feat of daring) proeza fshe does all her own stunts — (Cin, TV) hace todas las escenas peligrosas ella misma; (before n)
stuntman/woman — especialista mf
2) (hoax, trick) truco m, maniobra f; ( publicity stunt) ardid m publicitarioto pull a stunt on somebody — (colloq) hacerle* or gastarle una broma pesada a alguien
II
transitive verb detener*, atrofiar
I
[stʌnt]VT [+ tree, growth] impedir (el crecimiento de), atrofiar
II [stʌnt]1. N1) (=feat) proeza f, hazaña f ; (for film) escena f peligrosa, toma f peligrosa; (Aer) vuelo m acrobático, ejercicio m acrobático2) (=publicity stunt) truco m publicitario2.VI (Aer) hacer vuelos acrobáticos3.CPDstunt flier N — aviador(a) m / f acrobático(-a)
stunt kite N — cometa f acrobática
* * *
I [stʌnt]1) ( feat of daring) proeza fshe does all her own stunts — (Cin, TV) hace todas las escenas peligrosas ella misma; (before n)
stuntman/woman — especialista mf
2) (hoax, trick) truco m, maniobra f; ( publicity stunt) ardid m publicitarioto pull a stunt on somebody — (colloq) hacerle* or gastarle una broma pesada a alguien
II
transitive verb detener*, atrofiar -
32 last
I 1. [lɑːst] [AE læst]1) (final) ultimofor the last time, will you be quiet! — per l'ultima volta, vuoi stare zitto!
every last one of them — tutti loro, fino all'ultimo uomo
2) (final in series) ultimo3) (describing past time) ultimo, scorsolast year — lo scorso anno, l'anno passato
in o over the last ten years durante gli ultimi dieci anni; he has been in Cambridge for the last eight months è a Cambridge da otto mesi a questa parte; last night — (evening) ieri sera; (night-time) questa notte, la scorsa notte, ieri notte
4) fig. (most unlikely) ultimo2.the last thing I need is guests for the weekend — ci mancavano anche gli invitati per il fine settimana
1) (final)the last — l'ultimo ( to do a fare)
to leave sth. till last — la sciare qcs. per ultimo
2) (of series)the last I heard, he was living in Spain — l'ultima che ho sentito è che abitava in Spagna
the night before last — (evening) l'altroieri sera; (night) l'altroieri notte
4) at last alla fine, finalmente3. 4.to come in last — [runner, racing car] arrivare ultimo
II 1. [lɑːst] [AE læst] 2.last of all — infine, per ultima cosa
1) (extend in time) durare2) (maintain condition) [ fabric] durare, resistere all'usura; [ perishables] durare, conservarsi•- last outIII [lɑːst] [AE læst]nome (for shoes) forma f.* * *I 1. adjective1) (coming at the end: We set out on the last day of November; He was last in the race; He caught the last bus home.)2) (most recent; next before the present: Our last house was much smaller than this; last year/month/week.)3) (coming or remaining after all the others: He was the last guest to leave.)2. adverb(at the end of or after all the others: He took his turn last.)- lastly- at long last
- at last
- hear
- see the last of
- the last person
- the last straw
- the last thing
- the last word
- on one's last legs
- to the last II verb1) (to continue to exist: This situation lasted until she got married; I hope this fine weather lasts.)2) (to remain in good condition or supply: This carpet has lasted well; The bread won't last another two days - we'll need more; This coat will last me until I die.)•- lasting- last out* * *I 1. [lɑːst] [AE læst]1) (final) ultimofor the last time, will you be quiet! — per l'ultima volta, vuoi stare zitto!
every last one of them — tutti loro, fino all'ultimo uomo
2) (final in series) ultimo3) (describing past time) ultimo, scorsolast year — lo scorso anno, l'anno passato
in o over the last ten years durante gli ultimi dieci anni; he has been in Cambridge for the last eight months è a Cambridge da otto mesi a questa parte; last night — (evening) ieri sera; (night-time) questa notte, la scorsa notte, ieri notte
4) fig. (most unlikely) ultimo2.the last thing I need is guests for the weekend — ci mancavano anche gli invitati per il fine settimana
1) (final)the last — l'ultimo ( to do a fare)
to leave sth. till last — la sciare qcs. per ultimo
2) (of series)the last I heard, he was living in Spain — l'ultima che ho sentito è che abitava in Spagna
the night before last — (evening) l'altroieri sera; (night) l'altroieri notte
4) at last alla fine, finalmente3. 4.to come in last — [runner, racing car] arrivare ultimo
II 1. [lɑːst] [AE læst] 2.last of all — infine, per ultima cosa
1) (extend in time) durare2) (maintain condition) [ fabric] durare, resistere all'usura; [ perishables] durare, conservarsi•- last outIII [lɑːst] [AE læst]nome (for shoes) forma f. -
33 budget
1. сущ.1)а) фин., учет бюджет, смета, финансовый план (план доходов и расходов на определенный срок; может иметься в виду соответствующий план государства, региона, компании или отдельного домохозяйства)ATTRIBUTES:
municipal budget — муниципальный бюджет, бюджет муниципального образования
national [state\] budget — государственный бюджет
COMBS:
a budget data — бюджетные данные, бюджетная информация
an item in [on\] a budget — статья в бюджете
the budget debate; the debate on the budget — обсуждение бюджета
The budget debate [the debate on the budget\] lasted for two days. — Обсуждение бюджета продолжались два дня.
to submit [present\] a budget — предоставить бюджет на рассмотрение
to pass [approve\] the budget — принять [одобрить, утвердить\] бюджет
The council could refuse to set a legal budget which would result in its being unable to borrow money and pay its employees. — Совет может отказаться от составления официального бюджета, в результате чего не сможет брать кредиты и оплачивать труд своих служащих.
See:consumer budget 1), actual budget, administrative budget, adopted budget, advertising and promotion budget, advertising budget, alternative budget, annual budget, appropriated budget, bottom-up budget, balanced budget, bottom-up budgeting, baseline budget, capital budget, cash budget, civilian budget, Common Budget, complete budget, congressional budget, continuous budget, consolidated budget, consolidated cash budget, construction budget 1), cost of goods manufactured budget, cost of goods sold budget, current budget, defense budget, deficit budget, departmental budget, direct labour budget, direct materials budget, draft budget, executive budget, family budget, federal budget 1), financial budget, fixed assets budget, fixed budget, flexed budget, flexible budget, forecast budget, full-employment budget, functional budget, high-employment budget, household budget, incremental budget, labour budget, lame-duck budget, life-cycle budget, line-item budget, local budget, long-range budget, manufacturing overhead budget, marketing budget, master budget, materials budget, merchandise budget, military budget, national income accounts budget, non-appropriated budget, operating budget, original budget, overhead budget, partial budget, participative budget, performance budget, planned budget, president's budget, production budget, profit budget, pro forma budget, programme budget, promotion budget 1) а), project budget 1) а), proposed budget, publicity budget, purchasing budget, regulatory budget, revised budget, sales cost budget, selling and administrative expense budget, short-range budget, state budget, stock budget, supporting budget, surplus budget, tax expenditure budget, top-down budget, training budget 1) а), travel budget 1) а), Treasury Budget, unbalanced budget, unified budget, zero-based budget, budget analyst, budget balance, budget deficit, budget director, budget surplus, budget accountant, budget allocation, budget analysis, budget analyst, budget assumption, budget authority, budget balance, budget bill, Budget Bureau, budget category, budget classification, budget day, budget deficit, budget director, budget engineer, budget estimates, budget examiner, budget expenditures, budget line, budget message, budget officer, budget planning, budget price, budget process, budget programming, budget proposal, budget receipts, budget report, budget resolution, budget revenues, budget statement, budget variance, budget year, balance the budget, Congressional Budget Office, Financial Statement and Budget Report, off-budget, Office of Management and Budget, on-budget, budgeting, backdoor financing, highlightsб) фин., учет бюджет (план хозяйственный деятельности, выраженный не в денежных, а в натуральных единицах; напр., план производства, в котором данные о количестве использованных материалов, запасов незавершенного производства на конец и начало планируемого периода и количестве готовой продукции приводятся в физических (натуральных) единицах измерения: штуках, килограммах и т. п.)See:production budget, labour budget, materials budget, stock budget, quantitative budget, purchasing budget, budget accountant2) фин., учет бюджет (сумма, выделенная на реализацию какой-л. программы, осуществление проекта или покрытие каких-л. целевых расходов)ATTRIBUTES:
tight budget — напряженный [ограниченный, стесненный\] бюджет
to exceed [stretch\] a budget — выходить за пределы бюджета
to cut [reduce\] a budget — урезать [сократить\] бюджет
See:advertising budget, construction budget 2), consumer budget 2), administrative budget, budget level, advertising and promotion budget, federal budget 1), training budget 1) б), travel budget 1) б), total budget, publicity budget, promotion budget 1) б), project budget 1) б) budget constraint3) фин., учет бюджет, бюджетный фонд* (единый пул средств, образуемый в течение данного периода и предназначенный для покрытия ряда расходов)To get reimbursed from our budget for purchases, you must fill out a voucher form. — Чтобы получить возмещение стоимости покупки из нашего закупочного фонда, вы должны заполнить подтверждающий документ.
4) эк. прир. баланс (схема движения какого-л. ресурса и оценка его запаса на начало и конец периода)energy budget — энергетический баланс (количественное описание энергообмена в физической или экологической системе)
See:5) общ. запас, большое количество.2. гл.If you don't dedicate an adequate budget of time and money to marketing, it's unlikely you'll attract enough customers to sustain and grow your venture. — Маловероятно, что вам удастся привлечь достаточное количество клиентов, чтобы поддерживать и развивать свое предприятие, если вы не выделите на маркетинг достаточное количество времени и денег.
фин., учет намечать, планировать, составлять бюджет [смету\], бюджетировать; предусматривать [выделять\] в бюджете, ассигновать по бюджету (выделять в бюджете сумму на какую-л. цель)to budget expenditures — составлять бюджет [смету\] расходов
The council is budgeting for a 25% increase in expenditure on roads. — Совет планирует двадцатипятипроцентное увеличение расходов на дороги.
How will I know how much to budget for my entire cruise vacation? — Как я узнаю, какие средства нужно выделить на весь круиз?
The university had to budget for an increase in the number of students. — Университету пришлось предусмотреть в бюджете средства на увеличение числа студентов.
See:3. прил.1) эк. дешевый, недорогой; экономичныйbudget price — низкая [невысокая\] цена
Syn:See:budget price 1)2) общ. малобюджетный, имеющий ограниченный бюджет, с ограниченными средствамиSee:
* * *
бюджет: 1) детальный план (предполагаемые размеры) расходов и доходов правительства на новый финансовый год; 2) прогноз финансового положения предприятия (компании) в течение определенного периода; расчет материальных затрат и потребностей; обычно расчет идет от бюджета производства и материальных затрат к наличному бюджету и далее - к расчетному балансу компании и счету прибылей; 3) смета расходов и доходов по проекту, мероприятию; см. balanced budget; 4) экономичный, на основе продуманного бюджета, дешевый (напр., бюджетный отдых (budget holiday)).* * *• /vt/ ассигновать• бюджет* * *бюджет; смета; финансовая смета; планируемые расходы; план по расходам; план по расходам и доходам. Детальная смета финансовой деятельности, например, рекламный бюджет (смета расходов на рекламу), план сбыта, бюджет капиталовложений (смета инвестиций в основной капитал) . ассигновать; предусматривать в бюджете Словарь экономических терминов .* * *Финансы/Кредит/Валюта-----роспись денежных доходов и расходов государства, предприятия на определенный период, утвержденный в законодательном порядке см. bdgt-----количественное выражение плана, помощь для его координации и воплощения -
34 service
1. n1) работа; служба; сфера деятельности2) линия связи; сообщение; перевозки3) обслуживание, сервис; сфера услуг4) услуга6) уплата процентов (по займам, облигациям)7) вручение (судебной повестки)
- accessorial service
- accommodation service
- accounting system services
- actuarial services
- additional services
- add-on service
- adequate service
- administrative services
- advertising service
- advisory service
- aerial service
- aftersale service
- aftersale technical service
- agency services
- agency service for ships
- agent's services
- agricultural services
- agricultural quarantine service
- air service
- aircraft service
- airmail service
- air passenger service
- air transport services
- ancillary services
- auditing services
- auditor services
- automatic transfer service
- auxiliary services
- back office services
- back-up services
- bank services
- banking service
- beforesale services
- bond service
- bulk service
- bus service
- business services
- buying service
- car service
- cartage service
- cash service
- cash management services
- charter service
- chartering service
- city-terminal service
- civil service
- cleaning services
- coach service
- collection service
- combat zone service
- combined services
- commercial services
- communication service
- commuter service
- competent services
- competitive services
- comprehensive services
- construction engineering services
- consuler service
- consultation services
- consulting services
- consumer services
- container service
- container-on-flatcar service
- continuous service
- contract services
- corporate advisory services
- corporate customer service
- credit and settlement services
- cross-selling banking services
- current services on loans
- custodial services
- customer service
- customs service
- daily service
- debt service
- delivery service
- depositary service
- design services
- development and research services
- distribution services
- emergency service
- employee services
- engineering services
- essential service
- exchange service
- expert services
- export services
- export packing service
- express service
- express air freight service
- express delivery service
- factory services
- fast freight service
- fee-based services
- ferry service
- fiduciary service
- field service
- financial service
- financing services
- first aid service
- first class service
- fishy-back service
- forwarding service
- free services
- freight service
- fringe services
- full service
- full container load service
- full time service
- gate service
- government services
- government debt service
- gratis services
- guard service
- handling service
- harbour services
- health service
- home-delivery service
- industrial services
- industrial extension services
- information service
- infrastructure services
- inland revenue service
- insurance services
- intercity bus service
- inter-city feeder services
- interlibrary loan service
- intermediary services
- Internal Revenue Service
- internal accounting services
- investigation service
- investment services
- invisible services
- irregular service
- janitorial services
- joint rail-air freight service
- large-scale services
- legal services
- lighter service
- liner service
- liner freight service
- liner passenger service
- local services
- long-distance transport service
- loss making services
- low density service
- mail service
- maintenance service
- management service
- management advisory services
- market services
- marketing service
- mass service
- medical service
- merchant service
- military service
- mixed service
- municipal services
- National Giro Service
- National Health Service
- news service
- night service
- night depository service
- nonpreferential service
- nonscheduled service
- nonstop service
- occupational guidance service
- on-board passenger service
- operating services
- outdoor service
- outside service
- overland service
- paid services
- passenger service
- pensionable service
- permanent service
- personal service
- personal banking services
- phone inquiry service
- pick-up service
- piggyback service
- pilot service
- pilotage service
- placement service
- plant quarantine service
- postmarketing service
- postsale service
- preemptive service
- preferential service
- presale service
- prior services
- priority service
- processing services
- professional services
- prompt service
- proper service
- protocol service
- public service
- Public Health Service
- publicity service
- public transport service
- quality control service
- quick repair service
- rail service
- railroad service
- railway service
- railway ferry service
- reciprocal services
- regular service
- rental service
- repair services
- retail service
- retail banking service
- road transport service
- ro-ro service
- safe deposit services
- safety service
- sanitary service
- scheduled service
- scheduled debt service
- security service
- self-dial long-distance service
- senior service
- settlement service
- shipping services
- ship's agency service
- shuttle service
- single-carrier service
- site services
- small-scale services
- social services
- specialized service
- statistical service
- supervisory services
- support services
- technical service
- technical control service
- technical information service
- technological services
- telecommunication service
- telephone service
- through service
- ticker service
- top-notch service
- tourist services
- towage service
- trade information service
- trailer-on-flatcar service
- training services
- tramp service
- transport service
- transportation services
- travel service
- trouble-free service
- trunk line service
- trust services
- tug service
- turnabout service
- underwriting services
- unremunerative services
- up-to-date service
- urgent service
- warranty service
- watchman service
- welfare services
- service by mail
- service by post
- services in advertising
- service in bulk
- services in publicity
- services of an agency
- service of loans
- service of notice
- service of papers
- services of personnel
- service on call
- service to customers
- services to visitors
- service without interruption
- service with waiting
- record services and archives
- in service
- fit for service
- unfit for service
- bring into service
- charge for services
- complete service
- do services
- enlist the services of smb
- employ services
- furnish services
- give services
- go into service
- maintain a service
- maintain regular service
- make use of services
- offer services
- pay for services
- perform services
- provide services
- provide customer service
- publicize services
- put into service
- render services
- require services
- resort to services
- retire from service
- run services
- sell advisory services
- start service
- supply services
- suspend the service
- tender one's services
- undertake a service
- use the services of a lawyer
- utilize services2. v1) обслуживатьEnglish-russian dctionary of contemporary Economics > service
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35 Cousteau, Jacques-Yves
SUBJECT AREA: Ports and shipping[br]b. 11 June 1910 Saint-André-de-Cubzac, France[br]French marine explorer who invented the aqualung.[br]He was the son of a country lawyer who became legal advisor and travelling companion to certain rich Americans. At an early age Cousteau acquired a love of travel, of the sea and of cinematography: he made his first film at the age of 13. After an interrupted education he nevertheless passed the difficult entrance examination to the Ecole Navale in Brest, but his naval career was cut short in 1936 by injuries received in a serious motor accident. For his long recuperation he was drafted to Toulon. There he met Philippe Tailliez, a fellow naval officer, and Frédéric Dumas, a champion spearfisher, with whom he formed a long association and began to develop his underwater swimming and photography. He apparently took little part in the Second World War, but under cover he applied his photographic skills to espionage, for which he was awarded the Légion d'honneur after the war.Cousteau sought greater freedom of movement underwater and, with Emile Gagnan, who worked in the laboratory of Air Liquide, he began experimenting to improve portable underwater breathing apparatus. As a result, in 1943 they invented the aqualung. Its simple design and robust construction provided a reliable and low-cost unit and revolutionized scientific and recreational diving. Gagnan shunned publicity, but Cousteau revelled in the new freedom to explore and photograph underwater and exploited the publicity potential to the full.The Undersea Research Group was set up by the French Navy in 1944 and, based in Toulon, it provided Cousteau with the Opportunity to develop underwater exploration and filming techniques and equipment. Its first aims were minesweeping and exploration, but in 1948 Cousteau pioneered an extension to marine archaeology. In 1950 he raised the funds to acquire a surplus US-built minesweeper, which he fitted out to further his quest for exploration and adventure and named Calypso. Cousteau also sought and achieved public acclaim with the publication in 1953 of The Silent World, an account of his submarine observations, illustrated by his own brilliant photography. The book was an immediate success and was translated into twenty-two languages. In 1955 Calypso sailed through the Red Sea and the western Indian Ocean, and the outcome was a film bearing the same title as the book: it won an Oscar and the Palme d'Or at the Cannes film festival. This was his favoured medium for the expression of his ideas and observations, and a stream of films on the same theme kept his name before the public.Cousteau's fame earned him appointment by Prince Rainier as Director of the Oceanographie Institute in Monaco in 1957, a post he held until 1988. With its museum and research centre, it offered Cousteau a useful base for his worldwide activities.In the 1980s Cousteau turned again to technological development. Like others before him, he was concerned to reduce ships' fuel consumption by harnessing wind power. True to form, he raised grants from various sources to fund research and enlisted technical help, namely Lucien Malavard, Professor of Aerodynamics at the Sorbonne. Malavard designed a 44 ft (13.4 m) high non-rotating cylinder, which was fitted onto a catamaran hull, christened Moulin à vent. It was intended that its maiden Atlantic crossing in 1983 should herald a new age in ship propulsion, with large royalties to Cousteau. Unfortunately the vessel was damaged in a storm and limped to the USA under diesel power. A more robust vessel, the Alcyone, was fitted with two "Turbosails" in 1985 and proved successful, with a 40 per cent reduction in fuel consumption. However, oil prices fell, removing the incentive to fit the new device; the lucrative sales did not materialize and Alcyone remained the only vessel with Turbosails, sharing with Calypso Cousteau's voyages of adventure and exploration. In September 1995, Cousteau was among the critics of the decision by the French President Jacques Chirac to resume testing of nuclear explosive devices under the Mururoa atoll in the South Pacific.[br]Principal Honours and DistinctionsLégion d'honneur. Croix de Guerre with Palm. Officier du Mérite Maritime and numerous scientific and artistic awards listed in such directories as Who's Who.Bibliography1953, The Silent World.1972, The Ocean World of Jacques Cousteau, 21 vols.Further ReadingR.Munson, 1991, Cousteau, the Captain and His World, London: Robert Hale (published in the USA 1989).LRD -
36 campaign
cam·paign [kæmʼpeɪn] nadvertising \campaign Werbekampagne f, Reklamefeldzug f;door-to-door \campaign Haustüraktion f;publicity \campaign Werbeaktion f, Werbefeldzug m;\campaign of violence Gewaltaktion f;political \campaign politische Aktion;to launch a \campaign eine Kampagne starten2) ( for election)[election] \campaign Wahlkampf m, Wahlkampagne f;the Republican \campaign der Wahlkampf der Republikaner\campaign button Wahlkampfplakette f, Wahlkampfanstecker m;\campaign donation Wahlgeschenk nt;\campaign issue Wahlkampfthema nt;they've been \campaigning for years to get him out of prison sie setzen sich seit Jahren für seine Freilassung ein;to \campaign against sb/ sth gegen jdn/etw kämpfen; -
37 publicize
transitive verbpublik machen [Ungerechtigkeit]; werben für, Reklame machen für [Produkt, Veranstaltung]* * ** * *pub·li·cize[ˈpʌblɪsaɪz]vt* * *['pʌblIsaɪz]vt1) (= make public) bekannt machen, an die Öffentlichkeit bringenI don't publicize the fact — ich will das nicht an die große Glocke hängen (inf)
2) (= get publicity for) film, author, product Werbung or Reklame or Publicity machen fürit has been well publicized — es hat viel Publicity bekommen, dafür ist viel Werbung or Reklame gemacht worden
* * *publicize [ˈpʌblısaız] v/t1. publik machen2. Reklame oder Werbung machen für, propagieren* * *transitive verbpublik machen [Ungerechtigkeit]; werben für, Reklame machen für [Produkt, Veranstaltung]* * *(US) v.propagieren v. -
38 idea
1) (opinion; belief: I have an idea that it won't work.) creencia, impresión2) (a plan: I've an idea for solving this problem.) idea3) (mental picture: This will give you an idea of what I mean.) ideaidea n idea
Del verbo idear: ( conjugate idear) \ \
idea es: \ \3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativoMultiple Entries: idea idear
idea sustantivo femenino idea;◊ la idea de libertad the idea o concept of freedom;es de ideas fijas he has very set ideas about things; no tiene idea de cómo funciona he has no idea how it works; no tengo idea I don't have a clue; hacerse una idea de la situación to get an idea of the situation; se me ocurre una idea I've got an idea; cambió de idea she changed her mind; hacerse (a) la idea de algo to get used to the idea of sth
idea sustantivo femenino
1 idea
idea fija, fixed idea
2 (representación, concepto) idea: la simple idea de volver a verle me pone nervioso, the very thought of seeing him again makes me all jittery (noción) idea: para que te hagas una idea..., so that you can get an idea...
tiene muy poca idea de lo que cuesta, she has very little idea of what it costs
3 (opinión, juicio) idea, opinion: te lo advierto, ésta no es la idea que yo tengo de la diversión, mind you, that's not my idea of fun
tiene ideas peligrosas sobre el poder, he has dangerous ideas about power
cambiar de idea, to change one's mind
4 (intención) intention
a mala idea, on purpose
5 (proyecto, plan, ocurrencia) idea: teme que le roben la idea, she's afraid someone might steal her idea
vino con la idea de ir a la playa, she came with the idea of going to the beach exclamación ¡vaya una idea!, the very idea! Locuciones: hacerse a la idea de, to get used to the idea of familiar no tener ni idea, to have no idea o not to have a clue: no tenía ni idea de que hubieras regresado, I had no idea that you were back (ser ignorante) no tengo ni (la más remota/puñetera) idea de fútbol, I haven't got a clue about football
ideas de bombero, absurd ideas
idear verbo transitivo
1 (un invento, diseño) to devise, invent
2 (una teoría, un plan) to think up, conceive ' idea' also found in these entries: Spanish: abandono - acariciar - acierto - acoger - acogida - advertir - aferrarse - añadidura - anticipo - borrosa - borroso - bosquejar - bosquejo - buena - bueno - cabeza - cambiar - chifladura - concepto - confusa - confuso - convencer - cosa - decir - definida - definido - desechar - desterrar - dónde - exclusión - flor - formarse - fríamente - gestarse - gustar - hacerse - hoy - impracticable - inicialmente - intención - irse - leve - luminosa - luminoso - madurar - menor - mentalizarse - neta - neto - noción English: abandon - adjust - advance - afterthought - amusement - appealing - assumption - barmy - better - brainstorm - brainwave - brilliant - bring forward - bristle - catch - catch on - change - cling - clue - come up with - conception - confused - convey - crazy - daft - daring - dated - defunct - dismiss - distinct - downside - drift - embody - embrace - face - faint - fall in with - fanciful - fasten on to - flirt - fluid - foggy - fundamental - get across - get through - hit on - hit upon - idea - idiotic - illusiontr[aɪ'dɪə]■ that's a good idea! ¡es una buena idea!■ I've got an idea! ¡tengo una idea!, ¡se me ocurre una idea!■ whose idea was this anyway? ¿de quién era la idea?, ¿a quién se le ocurrió esto?■ whatever gave you that idea? ¿cómo se te ha ocurrido (pensar) eso?, ¿de dónde has sacado esta idea?■ do you know where he is? --no, but I've got a very good idea! ¿sabes dónde está? --no, pero tengo una ligera sospecha■ well, you might as well get used to the idea bueno, ya puedes irte haciendo a la idea■ I've an idea you threw it away creo que lo tiraste, tengo la impresión de que lo tiraste3 (concept) concepto■ what's your idea of happiness? ¿cuál es tu concepto de la felicidad?1 (aim, purpose) idea, intención nombre femenino, objetivo■ the idea of the game is to get the ball in the goal el objetivo del juego es meter la pelota en la portería\SMALLIDIOMATIC EXPRESSION/SMALLthe (very) idea of it! ¡vaya ocurrencia!, ¡qué ocurrencia!, ¡a quién se le ocurre!, ¡ni hablar!to get ideas hacerse ilusionesto give somebody ideas dar ilusiones a alguiento have no idea no tener idea, no tener ni idea■ I've no idea! ¡ni idea!not to have the first idea about something no tener ni la más mínima idea de algoto hit on the idea of something ocurrírsele la idea a alguiento put ideas into somebody's head meter ideas en la cabeza a alguienthat's the idea! ¡eso es!, ¡así se hace!what's the big idea? ¿qué pasa aquí?, ¿qué es esto?, ¿qué te has creído?idea [aɪ'di:ə] n: idea fn.• concepto s.m.• idea s.f.• magín s.m.• noción s.f.'aɪ'diːə, aɪ'diə1)a) (plan, suggestion) idea fb) (purpose, principle) idea fthe whole idea of the operation was to attract publicity — habían hecho la operación con la idea de atraer publicidad
you get the idea don't you? — entiendes ¿no?
2) (notion, impression) idea fmy idea of Ireland — la idea que yo tengo or me hago de Irlanda
can you give me some idea of what happened? — ¿me puedes dar una idea de lo que pasó?
where is he? - (I've) no idea! — ¿dónde está? - (no tengo) ni idea
whatever gave you that idea? — ¿de dónde sacaste esa idea?
to put ideas in o into somebody's head, to give somebody ideas — meterle ideas en la cabeza a alguien
3) ( view) idea f, opinión f[aɪ'dɪǝ]N1) (=thought, plan) idea fthe idea is to sell it — la idea or el plan es venderlo
•
it wouldn't be a bad idea to paint it — no le vendría mal pintarloit might not be a bad idea to wait a few days — puede que no sea mala idea esperar unos cuantos días
•
whose bright idea was it to come this way? — iro ¿quién ha tenido la bonita or feliz idea de venir por aquí? *•
you'll have to buck up your ideas — tendrás que menearte•
the idea never entered my head — ni se me pasó esa idea por la cabeza•
to get an idea for a novel — encontrar una idea para una noveladon't go getting ideas — (=build up one's hopes) no te hagas ilusiones; (=be presumptuous) no se te ocurra
he got the idea into his head that they didn't like him — se le metió en la cabeza (la idea de) que no les caía bien
once she gets an idea into her head there's no stopping her — como se le meta una idea en la cabeza no hay quien se la quite
•
to get used to the idea of sth — hacerse a la idea de algo•
to give sb ideas — meter ideas en la cabeza a algnwhatever gave you that idea? — ¿como se te ha ocurrido semejante cosa?
•
good idea! — ¡buena idea!what a good idea! — ¡qué idea más buena!
•
to have an idea — tener una ideaI suddenly had the idea of going to see her — de repente se me ocurrió ir a verla, de repente tuve la idea de ir a verla
•
he hit on the idea of painting it red — se le ocurrió pintarlo de rojo•
to put ideas into sb's head — meter ideas en la cabeza a algn2) (=understanding) idea f•
have you any idea how ridiculous you look? — ¿tienes idea de lo ridículo que estás?•
I haven't the foggiest idea — no tengo ni la menor or más remota or más mínima idea•
what(ever) gave you that idea? — ¿de dónde sacaste eso?•
to get an idea of sth — hacerse una idea de algo•
you're getting the idea — (=understanding) estás empezando a comprender; (=getting the knack) estás cogiendo el tino or trucowhere did you get that idea? — ¿de dónde sacaste eso?
•
I haven't the least idea — no tengo ni la menor or más remota or más mínima idea•
I've no idea! — ¡ni idea!it was awful, you've no idea — no te puedes hacer una idea de lo horrible que fue
I had no idea that... — no tenía ni idea or la menor idea de que...
•
I haven't the slightest idea — no tengo ni la menor or más remota or más mínima idea•
he has some idea of French — tiene algo de idea de francés3) (=conception, notion) idea fthere may be some truth in the idea that... — puede que haya algo de cierto en la idea de que...
she has some odd ideas about how to bring up children — tiene unas ideas muy raras or una opinión muy rara de cómo criar a los niños
•
it wasn't my idea of a holiday — no era la idea que yo tengo de unas vacaciones•
if that's your idea of fun — si eso es lo que tú entiendes por diversión4) (=vague idea) impresión f•
to have an idea that... — tener la impresión de que...5) (=purpose) intención f, idea fthe whole idea of this trip was to relax — la única intención or idea del viaje era relajarse
we went with the idea of meeting new people — fuimos con la intención or idea de conocer a gente nueva
•
what's the big idea? * — ¿a qué viene eso? *6) (=estimate) idea f•
can you give me a rough idea of how many you want? — ¿puede darme una idea aproximada de cuántos quiere?* * *['aɪ'diːə, aɪ'diə]1)a) (plan, suggestion) idea fb) (purpose, principle) idea fthe whole idea of the operation was to attract publicity — habían hecho la operación con la idea de atraer publicidad
you get the idea don't you? — entiendes ¿no?
2) (notion, impression) idea fmy idea of Ireland — la idea que yo tengo or me hago de Irlanda
can you give me some idea of what happened? — ¿me puedes dar una idea de lo que pasó?
where is he? - (I've) no idea! — ¿dónde está? - (no tengo) ni idea
whatever gave you that idea? — ¿de dónde sacaste esa idea?
to put ideas in o into somebody's head, to give somebody ideas — meterle ideas en la cabeza a alguien
3) ( view) idea f, opinión f -
39 character
['kærəktə] 1. noun1) (the set of qualities that make someone or something different from others; type: You can tell a man's character from his handwriting; Publicity of this character is not good for the firm.) egenskab; personlighed2) (a set of qualities that are considered admirable in some way: He showed great character in dealing with the danger.) karakterstyrke3) (reputation: They tried to damage his character.) rygte; ry; navn4) (a person in a play, novel etc: Rosencrantz is a minor character in Shakespeare's `Hamlet'.) figur; skikkelse; person; rolle5) (an odd or amusing person: This fellow's quite a character!) original6) (a letter used in typing etc: Some characters on this typewriter are broken.) type•2. noun(a typical quality: It is one of his characteristics to be obstinate.) karaktertræk- characterize
- characterise
- characterization
- characterisation* * *['kærəktə] 1. noun1) (the set of qualities that make someone or something different from others; type: You can tell a man's character from his handwriting; Publicity of this character is not good for the firm.) egenskab; personlighed2) (a set of qualities that are considered admirable in some way: He showed great character in dealing with the danger.) karakterstyrke3) (reputation: They tried to damage his character.) rygte; ry; navn4) (a person in a play, novel etc: Rosencrantz is a minor character in Shakespeare's `Hamlet'.) figur; skikkelse; person; rolle5) (an odd or amusing person: This fellow's quite a character!) original6) (a letter used in typing etc: Some characters on this typewriter are broken.) type•2. noun(a typical quality: It is one of his characteristics to be obstinate.) karaktertræk- characterize
- characterise
- characterization
- characterisation -
40 public
(of, for, or concerning, the people (of a community or nation) in general: a public library; a public meeting; Public opinion turned against him; The public announcements are on the back page of the newspaper; This information should be made public and not kept secret any longer.) offentlig- publicly- publicity
- publicize
- publicise
- public holiday
- public house
- public relations
- public service announcement
- public spirit
- public-spirited
- public transport
- in public
- the public
- public opinion poll* * *(of, for, or concerning, the people (of a community or nation) in general: a public library; a public meeting; Public opinion turned against him; The public announcements are on the back page of the newspaper; This information should be made public and not kept secret any longer.) offentlig- publicly- publicity
- publicize
- publicise
- public holiday
- public house
- public relations
- public service announcement
- public spirit
- public-spirited
- public transport
- in public
- the public
- public opinion poll
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