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21 стандарт вещательного телевидения
Русско-английский словарь по информационным технологиям > стандарт вещательного телевидения
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22 живая реклама
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23 печатная реклама
Русско-английский большой базовый словарь > печатная реклама
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24 ходячая реклама
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25 передавать по радио
1. broadcast2. radioРусско-английский большой базовый словарь > передавать по радио
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26 передача факса по радио
Русско-английский словарь по информационным технологиям > передача факса по радио
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27 объявление вещательной рекламы
Advertising: broadcast advertisementУниверсальный русско-английский словарь > объявление вещательной рекламы
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28 объявление эфирной рекламы
Advertising: broadcast advertisementУниверсальный русско-английский словарь > объявление эфирной рекламы
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29 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
30 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
31 spot
► nombre masculino (pl spots)1 commercial, advert, ad* * *[es'pot]SM (pl spots)1) (TV)spot publicitario — (TV) commercial, ad *
2) Cono Sur (Elec) spotlight* * *[(e)s'pot]spot publicitario — ( espacio) slot; ( anuncio) commercial, advertisement (BrE)
* * *[(e)s'pot]spot publicitario — ( espacio) slot; ( anuncio) commercial, advertisement (BrE)
* * */(e)sˈpot/(pl spots)A ( Marketing) tbB (CS) (foco) spotlight* * *
spot /(e)s'pot/ sustantivo masculino (pl
( anuncio) commercial, advertisement (BrE)
' spot' also found in these entries:
Spanish:
afear
- aprieto
- apuro
- brete
- débil
- debilidad
- flaca
- flaco
- grano
- lance
- llaga
- luminosa
- luminoso
- lunar
- mancha
- merendero
- paraje
- parte
- pinta
- rincón
- salir
- sebo
- solana
- acto
- atinado
- caer
- chispear
- clavado
- conflictivo
- encontrar
- espinilla
- paso
- preciso
- punto
- vaina
- ver
English:
beauty spot
- come off
- commercial
- penalty spot
- spot
- spot-check
- spot-on
- tight
- beauty
- blind
- breezy
- distant
- frozen
- hide
- hot
- place
- rooted
- sun
- tender
- trouble
- wonder
* * *1. [anuncio] (TV) advert;un spot publicitario a (television) commercial* * *m TV commercial -
32 mettere
putvestito put onmettere a punto meccanismo adjustmotore (fine-)tunemettere in moto start (up)mettere in ordine tidy upmettere al sicuro put away safelymettere su casa set up housemettiamo che let's assume that* * *mettere v.tr.1 to put*; (collocare, disporre) to place, to set*; (posare, deporre) to lay* (down), to put* (down): mise i libri sullo scaffale, he put the books on the shelf; metterò la nuova poltrona in camera mia, I'll put the new armchair in my bedroom; metti la firma a questa lettera, put your signature to this letter; metti questa scatola sulla tavola, put this box on the table; mise il denaro in tasca, he put the money in his pocket; mise tutti i giocattoli davanti al suo amico, he placed (o set) all his toys in front of his friend2 (infondere) to inspire; (produrre, causare) to cause; to make*: l'idea di vederlo mi mette gioia, the idea of seeing him makes me very happy; questo tempo mi mette tristezza, this weather makes me sad; mettere fame, sete, to make (s.o.) hungry, thirsty; mettere paura a qlcu., to scare (o to frighten) s.o.; mettere soggezione (a qlcu.), to make (s.o.) uneasy; mettere terrore (a qlcu.), to terrify (s.o.)3 (emettere) to put* forth: quel ragazzo sta mettendo i baffi, that boy is growing a moustache; mettere un dente, to cut a tooth; mettere i denti, to teethe; mettere le foglie, to grow (o to put forth) leaves; mettere radici, to put down roots (anche fig.)4 (impiegare) to take*: quanto tempo ci hai messo a farlo?, how long did it take you to do it?5 (investire) to put*; (scommettere, puntare) to bet*: ho messo 10 sterline su Golden Cloud, I bet (o put) ten pounds on Golden Cloud; ci ha messo tutti i suoi risparmi, he put all his savings in it6 (indossare) to put* on; (portare) to wear*; mettiti l'abito azzurro, put on the blue dress; che cosa ti metterai al matrimonio?, what are you going to wear for the wedding?7 (non com.) (ridurre, rendere) to turn: mettere in francese, to translate into French; mettere in versi, to turn into verse8 (far pagare) to charge: quanto ti hanno messo per vitto e alloggio?, how much did they charge you for board and lodgings?9 (ammettere) to suppose: mettiamo che abbia ragione, (let us) suppose he is right10 (paragonare) to compare: non vorrai mettere la mia casa con la tua, you can't compare your house with mine; la sua è molto più bella, neanche da mettere, (fam.) hers is much nicer, there is no comparison11 (installare) to lay* on, to put* in: ti hanno messo il telefono?, have they put in (o installed) the telephone?; domani verranno a mettere il gas, tomorrow they are coming to lay on the gas; non hanno ancora messo lo scaldabagno, they haven't installed the water heater yet◆ v. intr. (sboccare) to lead* (to sthg.); (sfociare) to flow (into sthg.).◘ mettersi v.rifl. o intr.pron.1 to put* oneself; to place oneself: mi sono messo in una situazione imbarazzante, I have got (myself) into an awkward position; si mise vicino a sua moglie, he placed himself near his wife; mettere a sedere, to sit down; mettere a tavola, to sit down at the table // mettiti nei miei panni, put yourself in my shoes // mettere a capo di qlco., to assume control of sthg. // mettere a letto, (ammalarsi) to take to one's bed // mettere a proprio agio, in libertà, to make oneself at home (o comfortable) // mettere d'accordo su qlco., to come to an agreement about sthg. // mettere in contatto con qlcu., to get in touch with s.o. // mettere in mostra, to draw attention to oneself // (comm.) mettere in società con qlcu., to form a (o to go into) partnership with s.o. // mettere in urto con qlcu., to fall out with s.o. // mettere sotto, (accingersi a un lavoro di buona lena) to get down to it2 (incominciare) to begin*, to start, to set* to (sthg.): si mise a lavorare, he started working; è ora di mettere a lavorare, it's time to get down to work; si mise a piovere, it began to rain; mettere in cammino, in viaggio, to set out (o off o forth)3 (diventare) to become*, to turn: la situazione si mette male, the situation is taking a turn for the worse; il tempo si mette al bello, the weather turned out fine; mettere in sospetto, to become suspicious4 (indossare) to wear*, to put* on (sthg.): non occorre mettere in abito da sera, you don't need to wear evening dress.◆ FRASEOLOGIA: mettere a, to put to; mettere a bottega, to apprentice; mettere a confronto, to confront (o to compare); mettere a dieta, to put on a diet; mettere a disposizione di qlcu., to put at s.o.'s disposal; mettere a frutto, to invest; (ottica) mettere a fuoco, to focus; mettere agli atti, to file away; mettere a grano un campo, to plant a field with corn; mettere al bando, to ban; mettere al corrente qlcu. di qlco., to inform s.o. of (o to acquaint s.o. with) sthg.; mettere alla gogna, to pillory; mettere a letto, to put to bed; mettere alla porta qlcu., to show s.o. the door (o to turn s.o. out); mettere alla prova, to test (o to put to a test); mettere alla tortura, to torture; mettere all'incanto, all'asta, to put up for auction; mettere all'indice, to put on the Index; mettere al sicuro, to put into a safe place (o to preserve); mettere al trotto, to put into a trot; mettere a morte, to put to death; mettere a parte qlcu. di qlco., to tell s.o. sthg.; mettere a posto qlco., to put sthg. in its proper place, (aggiustare) to repair (o to adjust) sthg.: mettere le cose a posto, (fig.) to put things right; mettere a posto qlcu., (trovargli lavoro) to find a job for s.o., (dargli una lezione) to put s.o. in his place: ti metto a posto io!, I'll fix you!; mettere a profitto qlco., to turn sthg. to account: mettere a profitto un consiglio, to profit by advice; mettere a punto, to get ready, (un motore) to tune up; mettere a sacco, to sack; mettere a soqquadro, to turn upside-down (o to turn topsy-turvy) // mettere in, to put in (to): mettere in atto, to put into action; mettere in cantiere qlco., to begin work on sthg.; mettere in carta, to write down; mettere in chiaro qlco., to make sthg. clear; mettere in commercio, to put on sale; mettere in conto qlco. a qlcu., to put sthg. on s.o.'s account; mettere in dubbio, in forse qlco., to cast doubt on (o to question o to doubt) sthg.: non lo metto in dubbio, I don't doubt it; mettere in fila, to line up; mettere in fuga, to put to flight; mettere in funzione una macchina, to start a machine; mettere in giro, in piazza, to spread (o to broadcast); mettere in grado qlcu. di fare qlco., to enable s.o. to do sthg.; mettere nei guai qlcu., to land s.o. in a mess; mettere in guardia qlcu., to put s.o. on his guard; mettere in libertà, to set free; mettere in luce, in rilievo qlco., (fig.) to emphasize (o to stress o to highlight) sthg.; (tip.) mettere in macchina, to print; mettere qlco. in mano di qlcu., to put sthg. in s.o.'s hands; (mecc.) mettere in moto, in marcia, to start; mettere in musica, to set to music; (rad.) mettere in onda, to broadcast; mettere in opera, to start up (o to set running); mettere in ordine, to put (o to set) in order; mettere in pericolo, to endanger; mettere in pratica, to put into practice; mettere in prigione, to put in prison (o to imprison); mettere in salvo, to save; (teatr.) mettere in scena, to produce; mettere in tacere, to keep secret; mettere in vendita, to put on sale: mettere in vendita una casa, to put a house up for sale; mettere nel sacco, to fool (o to deceive) // mettersi in mente, in testa di fare qlco., to get (o to take) it into one's head to do sthg.: si mise in mente che la colpa fosse mia, he got it into his head that it was my fault; si mise in mente una strana idea, he got a strange idea into his head; si mise in testa di farlo, he took it into his head to do it // mettere su, to put on: mettere su arie, to put on airs; mettere su casa, to set up house; mettere su ciccia, (fam.) to put on weight; mettere su la minestra, (fam.) to put the soup on; mettere su un negozio, to set up a shop; mettere su i punti, (a maglia) to cast on stitches; mettere su qlcu. contro un altro, to set (o to incite) s.o. against another // mettere le ali ai piedi di qlcu., to lend wings to s.o.'s heels // mettere avanti, indietro un orologio, to put a watch forward, back // mettere il bastone tra le ruote, to put a spoke in s.o.'s wheel // mettere il carro davanti ai buoi, to put the cart before the horse // mettere qlcu. con le spalle al muro, alle strette, to get s.o. with his back to the wall // mettere da parte, to put (o to set o to lay) aside: ha messo da parte molto denaro, he has put a good bit of money aside // mettere dentro, (in prigione) to put inside // mettere disaccordo tra due persone, to set two people against each other // mettere fine a qlco., to put an end to sthg. // mettere fuoco a qlco., to set fire to sthg. (o to set sthg. on fire) // mettere fuori combattimento qlcu., (boxe) to knock s.o. out // mettere insieme, to put together, (raccogliere) to gather (o to collect) // mettere le mani addosso a qlcu., to lay hands on s.o., (molestare una donna) to touch s.o. up // mettere le mani su qlco., to lay one's hands on (o to take) sthg. // non credo che ci abbia messo mano, I do not think he has had a hand in it; mettere mano alla spada, to clap one's hand to one's sword // mettere il naso, il becco in qlco., to stick one's nose into sthg. // mettere nome a qlcu., to call (o to name) s.o.: gli ho messo nome Giovanni, I've named him John // mettere gli occhi addosso a qlcu., to set eyes on s.o. // mettere per iscritto, to put in writing // mettere piede in un posto, to set foot in a place // mettere una pulce nell'orecchio a qlcu., to sow doubts in s.o.'s mind // mettere i puntini sugli i, to dot one's i's // mettere sotto i piedi qlcu., to humiliate (o to trample on) s.o. // mettere sul lastrico qlcu., to turn s.o. out into the street, (fig.) to ruin s.o. // mettere tavola, to lay the table // mettere tempo in mezzo, to gain time // mettere la testa a partito, a posto, to settle down // mettere una tassa, to levy a tax.* * *1. ['mettere]vb irreg vt1) (porre) to putgli ha messo una mano sulla spalla — he put o laid a hand on his shoulder
mettere qc diritto — to put o set sth straight
quando si mette una cosa in testa... — when he gets an idea into his head...
2)mettere fame/allegria/malinconia a qn — to make sb (feel) hungry/happy/sad3)non metto più quelle scarpe — I've stopped wearing those shoes, I don't wear those shoes any more
4) (installare: telefono, gas, finestre) to put in, (acqua) to lay on5) (sveglia, allarme) to set6)mettiamo che... — let's suppose o say that...7)metterci; metterci molta cura/molto tempo — to take a lot of care/a lot of time
mettercela tutta — to do one's utmost o very best
8)mettere a confronto — to comparemettere in conto — (somma ecc) to put on account
mettere dentro qn — (fam : imprigionare) to put sb inside
mettere in giro — (pettegolezzi, voci) to spread
mettere insieme — (gen) to put together, (organizzare: spettacolo, gruppo) to organize, get together, (soldi) to save
mettere in luce — (problemi, errori) to show up, highlight
mettere sotto — (sopraffare) to get the better of
mettere a tacere qn/qc — to keep sb/sth quiet
2. vr (mettersi)1) to put o.s.non metterti là — (seduto) don't sit there, (in piedi) don't stand there
mettersi a letto — to go to bed, (malato) to take to one's bed
2)mettersi in costume — to put on one's swimming things3)mettersi in società — to set up in businesssi sono messi insieme — (coppia) they've started going out together Brit o dating Am
3. vip (mettersi)1)mettersi a fare qc — to start to do sthmettersi a piangere/ridere — to start crying/laughing, start o begin to cry/laugh
2)si mette al bello — (tempo) the weather's turning finemettersi bene/male — (faccenda) to turn out well/badly
* * *['mettere] 1.verbo transitivo1) (collocare, porre) to put*, to place, to set* [ oggetto]mettere giù (il ricevitore) — to hang up, to put down the receiver, to ring off BE
2) (indossare) to put* on, to wear* [abito, gioiello]; to put* on [crema, rossetto]3) (porre in una situazione, in uno stato)mettere qcn. di buonumore, di cattivo umore — to put sb. in a good, bad mood
mettere qcn. contro qcn. altro — to play sb. off against sb.
mettere qcn. a dieta — to put sb. on a diet
mettere in fuga qcn. — to put sb. to flight
mettere qcs. in vendita — to put sth. up o offer sth. for sale
4) (classificare) to put*, to ranktra gli scrittori, lo metto al primo posto — I rank him the best writer of all
mettere i bambini, la sicurezza davanti a tutto — to put children, safety first
5) (appendere, attaccare) to put* up, to post up [poster, manifesto]6) mus. telev. to play, to put* on [disco, cassetta, CD]7) (installare) to put* in [riscaldamento, telefono]; to lay* on BE [luce, gas]; to put* in, to fit* [doccia, mensola]8) (puntare)mettere avanti, indietro l'orologio — to put forward, back the clock
9) (scrivere, inserire) to put* in [parola, virgola]10) (rendere, volgere)11) (aggiungere) to add, to put* [ ingrediente]12) (dedicare) to put* (in) [energia, impegno]mettercela tutta — to try one's hardest o best to do
13) (impiegare)14) (investire, spendere) to put* [ denaro] (in into)15) colloq. (fare pagare)a quanto mette le patate? — what price have you put on the potatoes? what are you asking for potatoes?
17) (infondere, provocare) to cause, to inspiremettere paura a qcn. — to frighten sb., to give sb. a scare
mettere allegria — to cheer, to delight
mettere sete, fame a qcn. — to make sb. thirsty, hungry
18) (azionare)mettere la retromarcia — to go into reverse, to put the car into reverse
19) colloq. (confrontare) to comparevuoi mettere questo ristorante con quella bettola? — how can you compare this restaurant with that greasy spoon?
20) colloq. (supporre) to suppose, to assumemettiamo il caso che... — let's assume that...
mettere su casa — to set up home o house
mettere su un negozio — to set up o start up shop; (ingrassare)
mettere su peso, chili — to put on weight, kilos; (sul fornello)
mettere su il caffè — colloq. to put the coffee on; (allestire)
mettere su uno spettacolo — to put on o stage a show
22) mettere sotto2. 3.mettere sotto qcn. — (investire) to run over o down sb.; (fare lavorare) to work sb. hard
verbo pronominale mettersi1) (collocarsi) to put* oneself- rsi in ginocchio — to go o get down on one's knees, to kneel
- rsi a letto — to go to bed, to take to one's bed
- rsi a tavola — to sit down to dinner o to a meal
2) (infilarsi)3) (indossare) to put* on, to wear* [abito, gioiello]; to put* on [crema, rossetto]- rsi in maschera — to put on o wear fancy dress
4) (cominciare)-rsi a studiare inglese, a giocare a tennis — to take up English, tennis
- rsi a cantare — to burst into song, to burst out singing
si è messo a nevicare — it started to snow o snowing
5) (porsi in una situazione, in uno stato)-rsi contro qcn. — to set oneself against sb
6) colloq.- rsi insieme — [soci, amici] to team up; [ innamorati] to pair off
7) (evolversi)••come la mettiamo? — (di fronte a difficoltà) so where do we go from here? (per chiedere una spiegazione) what have you got to say for yourself?
- rsi sotto — (impegnarsi) to set to
* * *mettere/'mettere/ [60]1 (collocare, porre) to put*, to place, to set* [ oggetto]; mettere i piatti in tavola to put the plates on the table; mettere una tovaglia to put on a tablecloth; ti ho messo le lenzuola pulite I've changed the sheets for you; mettere i piedi sul tavolo to put one's feet on the table; mettere le mani in tasca to put one's hands in one's pockets; mettere la biancheria ad asciugare to put the washing out to dry; mettere un annuncio sul giornale to place an advertisement in the paper; mettere giù (il ricevitore) to hang up, to put down the receiver, to ring off BE2 (indossare) to put* on, to wear* [abito, gioiello]; to put* on [crema, rossetto]; non metto mai il cappello I never wear a hat; metti la sciarpa! put your scarf on!3 (porre in una situazione, in uno stato) mettere qcn. di buonumore, di cattivo umore to put sb. in a good, bad mood; mettere qcn. contro qcn. altro to play sb. off against sb.; mettere qcn. a dieta to put sb. on a diet; mettere alla prova to put to the test; mettere in dubbio to question; mettere in fuga qcn. to put sb. to flight; mettere in libertà to set free; mettere qcs. in vendita to put sth. up o offer sth. for sale4 (classificare) to put*, to rank; tra gli scrittori, lo metto al primo posto I rank him the best writer of all; mettere i bambini, la sicurezza davanti a tutto to put children, safety first5 (appendere, attaccare) to put* up, to post up [poster, manifesto]6 mus. telev. to play, to put* on [disco, cassetta, CD]; mettere un po' di musica to play music7 (installare) to put* in [riscaldamento, telefono]; to lay* on BE [luce, gas]; to put* in, to fit* [doccia, mensola]; fare mettere il telefono to have a telephone put in; mettere la moquette to lay a carpet8 (puntare) mettere la sveglia alle sette to set the alarm for 7 am; mettere avanti, indietro l'orologio to put forward, back the clock9 (scrivere, inserire) to put* in [parola, virgola]; metta una firma qui sign here11 (aggiungere) to add, to put* [ ingrediente]12 (dedicare) to put* (in) [energia, impegno]; mettercela tutta to try one's hardest o best to do; mettici più impegno! try harder!13 (impiegare) non metterci tanto don't be long; ci ho messo due ore it took me two hours; ci hanno messo molto a decidere they've been a long time making up their minds; ce ne hai messo di tempo! you took a long time!14 (investire, spendere) to put* [ denaro] (in into)15 colloq. (fare pagare) a quanto mette le patate? what price have you put on the potatoes? what are you asking for potatoes?17 (infondere, provocare) to cause, to inspire; mettere paura a qcn. to frighten sb., to give sb. a scare; mettere allegria to cheer, to delight; mettere sete, fame a qcn. to make sb. thirsty, hungry18 (azionare) mettere la retromarcia to go into reverse, to put the car into reverse; mettere la seconda to shift into second gear AE; mettere gli anabbaglianti to dip one's headlights BE19 colloq. (confrontare) to compare; vuoi mettere questo ristorante con quella bettola? how can you compare this restaurant with that greasy spoon? vuoi mettere? there's no comparison!20 colloq. (supporre) to suppose, to assume; mettiamo il caso che... let's assume that...; mettiamo che sia vero suppose (that) it's true21 mettere su (dare inizio) mettere su famiglia to start a family; mettere su casa to set up home o house; mettere su un negozio to set up o start up shop; (ingrassare) mettere su peso, chili to put on weight, kilos; (sul fornello) mettere su il caffè colloq. to put the coffee on; (allestire) mettere su uno spettacolo to put on o stage a show22 mettere sotto mettere sotto qcn. (investire) to run over o down sb.; (fare lavorare) to work sb. hardIII mettersi verbo pronominale1 (collocarsi) to put* oneself; - rsi in un angolo to place oneself in a corner; - rsi in piedi to stand up; - rsi in ginocchio to go o get down on one's knees, to kneel; - rsi a letto to go to bed, to take to one's bed; mettiti seduto sit down there; - rsi a tavola to sit down to dinner o to a meal2 (infilarsi) - rsi le mani in tasca to put one's hands in one's pockets; - rsi una caramella in bocca to pop a sweet in(to) one's mouth3 (indossare) to put* on, to wear* [abito, gioiello]; to put* on [crema, rossetto]; che cosa ti metti stasera? what are you wearing tonight? non ho niente da mettermi I haven't got a thing to wear; - rsi in pigiama to get into one's pyjamas; - rsi in maschera to put on o wear fancy dress4 (cominciare) -rsi a studiare inglese, a giocare a tennis to take up English, tennis; - rsi a bere to take to the bottle; - rsi a cantare to burst into song, to burst out singing; - rsi a correre to break into a run; si è messo a nevicare it started to snow o snowing5 (porsi in una situazione, in uno stato) - rsi dalla parte del torto to put oneself in the wrong; - rsi nei guai to get into trouble; - rsi in salvo to flee to safety; - rsi in viaggio to go on a journey; -rsi contro qcn. to set oneself against sb.7 (evolversi) le cose si mettono male per noi things are looking black for us; dipende da come si mettono le cose it depends how things turn out; il tempo si è messo al bello the weather is set faircome la mettiamo? (di fronte a difficoltà) so where do we go from here? (per chiedere una spiegazione) what have you got to say for yourself? - rsi sotto (impegnarsi) to set to. -
33 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
34 espacio
m.1 space.no tengo mucho espacio I don't have much roompor espacio de over a period ofespacio aéreo air spaceespacio en blanco blankespacio verde green area2 program (radio & television) (programa independiente).espacio electoral party political broadcastespacio publicitario advertising slot3 room, available space, space.4 character space.5 spatium, crevice.pres.indicat.1st person singular (yo) present indicative of spanish verb: espaciar.* * *1 (gen) space2 (que se ocupa) space, room3 (de tiempo) period, space4 (programa) programme (US program)\a doble espacio double-spacedpor espacio de... for...■ se interrumpió el programa por espacio de veinte minutos the programme was interrupted for twenty minutesdoble espacio double spacingespacio aéreo air spaceespacio radiofónico radio programme (US program)espacio televisivo TV programme (US program)espacio verde open space, green spaceespacio vital living space* * *noun m.1) space2) room3) period, length* * *SM1) (Astron, Fís, Aer) spaceespacio exterior, espacio extraterrestre — outer space
2) (=sitio) room, spaceno hay espacio para tantas sillas — there isn't room o space for so many chairs
¿me haces un espacio para que me siente? — can you make a bit of room o space for me to sit down?
aquí hay mucho espacio para aparcar — there's lots of room o space to park here
3) (=superficie) spaceespacio vital — (Pol) living space; [de persona] living space
4) [en un escrito] spaceun texto mecanografiado a un espacio/a doble espacio — a single-spaced/double-spaced typescript
escríbelo a un espacio/a doble espacio — type it with single spacing/double spacing
espacio interlineal — interlinear spacing, inter-line spacing
5) [de tiempo] space6) (Radio, TV) [en la programación] slot; (=programa) programme, program (EEUU)espacio electoral — ≈ party political broadcast
espacio publicitario — advertising spot, commercial
7) (Mús) interval8) †† (=tardanza) delay, slowness* * *1)a) (amplitud, capacidad) space, roomb) (entre líneas, palabras) space; ( entre objetos) space, gapun folio mecanografiado a doble espacio/a un espacio — a sheet of double-spaced/single-spaced typing
rellenar los espacios en blanco — fill in the blank spaces o the blanks
c) (recinto, área) areaespacios cerrados — confined spaces o areas
2) (Espac)3) ( de tiempo)por espacio de 24 horas — for 24 hours o for a period of 24 hours
4)espacio deportivo/informativo — sports/news program
b) (en periódico, revista) space* * *1)a) (amplitud, capacidad) space, roomb) (entre líneas, palabras) space; ( entre objetos) space, gapun folio mecanografiado a doble espacio/a un espacio — a sheet of double-spaced/single-spaced typing
rellenar los espacios en blanco — fill in the blank spaces o the blanks
c) (recinto, área) areaespacios cerrados — confined spaces o areas
2) (Espac)3) ( de tiempo)por espacio de 24 horas — for 24 hours o for a period of 24 hours
4)espacio deportivo/informativo — sports/news program
b) (en periódico, revista) space* * *espacio11 = space.Ex: For example, 629.1388 in DC has to house all documents on Astronautics documents on Instrumentation, Earth satellites, Monkeys in space, Manned flights, and so on.
* agricultura en el espacio = astroculture.* ciencias del espacio, las = space science(s), the.* ciencias sobre la vida en el espacio = space life sciences.* criatura del espacio = space monster.* cultivo en el espacio = astroculture.* espacio aéreo = airspace.* espacio exterior = outer space.* fotografía del espacio = space photograph.* NASA (Administración Nacional para la Aeronáutica y el Espacio) = NASA (National Aeronautics and Space Administration).espacio22 = capacity, gap, room, slot, space, spacing, spaciousness, span, headroom, elbow room.Ex: Marginal storage cards normally have capacity for storing citations and abstracts.
Ex: New editions will be essentially cumulations and therefore a longer gap will exist between editions.Ex: It then displays a screen with room to enter 28 copy numbers.Ex: These frames are of different types and have slots also of different types, which can be filled by other frames.Ex: There is only space to review briefly the special problems associated with the descriptive cataloguing of nonbook materials.Ex: Guidelines can be expected to discuss some or all of the following: instructions on the way in which abstracts are to be presented, e.g. typing, paper, layout, spacing.Ex: The overall plan of the library is to provide an atmosphere of spaciousness and calm, in contrast to the urban bustle outside = El proyecto general de la biblioteca es ofrecer un ambiente de amplitud y calma, en contraste con el bullicio urbano exterior.Ex: The disc held an 18-month span of data from CAB ABSTRACTS.Ex: I was also encouraged to read a subscriber to this list has over 40,000 items meaning this software has plenty of headroom = También me sentí animado al leer que un miembro de esta lista tiene más de 40.000 registros lo que significa que este software tiene bastante capacidad.Ex: People will work at a higher level when they have adequate elbow room for decision making.* acabarse el espacio = run out of + space.* a doble espacio = double-spaced.* agotar el espacio = run out of + space.* ahorrar espacio = conserve + space, save + space.* ahorro de espacio = economy of space.* asignación de espacio = space allocation.* a un solo espacio = single-spaced.* barrera espacio-temporal = space-time barrier.* compartir espacio = share + space.* dejar espacio para = leave + room for.* derrochar espacio = waste + space.* desperdicio de espacio = space waster.* en el espacio = spatially.* en espacios cerrados = indoors.* en un corto espacio de tiempo = in a short space of time.* espacio abierto = open space.* espacio abierto público = public open space.* espacio al aire libre = outdoor space.* espacio cerrado = closed space.* espacio de almacenamiento = storage space.* espacio de almacenamiento en disco = drive storage space.* espacio dedicado a estanterías = stack space.* espacio destinado a encuentros de todo tipo = meeting space.* espacio de trabajo = workspace.* espacio en blanco = blank, blank space.* espacio en blanco final = trailing blank.* espacio en blanco inicial = beginning blank.* espacio en disco = disc space.* espacio entre columnas = intercolumn spacing.* Espacio Europeo para la Educación Superior (EEES) = European Space for Higher Education (ESHE).* espacio físico = physical facility, physical space.* espacio físico disponible = floor space.* espacio interlineal = interline spacing.* espacio interpersonal = personal boundaries.* espacio libre = vacant space.* espacio para las piernas = legroom.* espacio para los expositores = display space.* espacio para trabajar = workspace.* espacio personal = personal space, territorial space, personal space territory.* espacio privado = personal space, territorial space, personal space territory.* espacio público = public space, public area, commons.* espacio público común = commons.* espacio reservado para el estudio = study space.* espacio social = social space.* espacio territorial = territorial space.* espacio vacío = vacant space.* espacio virtual = virtual space.* espacio vital = life-space.* falta de espacio = tightness of space.* falto de espacio = cramped.* invasión del espacio personal = invasion of space.* limitaciones de espacio = space constraints.* mantenimiento de espacios exteriores = ground maintenance.* necesidades de espacio = space requirements.* ocupar espacio = occupy + space, take up + space, take up + room.* optimizar el espacio de almacenamiento = maximise + storage space.* problema de espacio = space problem.* que ocupa mucho espacio = space-consuming.* que ocupa poco espacio = space-saving.* relativo al espacio físico = spatial.* rellenar con ceros los espacios vacíos = zero fill.* * *A1 (amplitud, capacidad) space, roomen el parque hay mucho espacio para jugar there is plenty of space to play in the parktus cosas ocupan demasiado espacio your things take up too much space o roomaquí no cabe, no hay suficiente espacio it won't fit here, there isn't enough space o room2 (hueco — entre líneas, palabras) space; (— entre objetos) space, gapocho folios mecanografiados a dos espacios or a doble espacio/a un espacio eight sheets of double-spaced/single-spaced typingrellenar los espacios en blanco fill in the blank spaces o the blanksdeja un espacio entre los pupitres leave some space o a space o a gap between the desks3 (recinto, área) areaun espacio cercado a fenced-off areaespacios cerrados confined spaces o areasCompuestos:political niche, nichempl open spaces (pl)mpl green spaces (pl)lebensraum, living spacewebspaceB ( Espac):el espacio spaceCompuestos:airspace● espacio exterior or sideralouter spaceC(de tiempo): en un corto espacio de tiempo in a short space of timelos efectos persisten por espacio de 24 horas the effects last for 24 hours o for a period of 24 hourspor espacio de varios años over a period of several yearsD1 (en la radio, televisión — hueco) slot; (— programa) program*espacio deportivo/informativo/musical sports/news/music programespacio publicitario advertising slot2 (en un periódico, revista) space* * *
Del verbo espaciar: ( conjugate espaciar)
espacio es:
1ª persona singular (yo) presente indicativo
espació es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
espaciar
espacio
espacio sustantivo masculino
1
◊ ocupan demasiado espacio they take up too much space o room
( entre objetos) space, gap;◊ rellenar los espacios en blanco fill in the blank spaces o the blanks
2 (Espac):◊ el espacio space;
espacio aéreo airspace
3 ( de tiempo):
por espacio de 24 horas for 24 hours o for a period of 24 hours
4
espaciar verbo transitivo to space out
espacio sustantivo masculino
1 space
espacio aéreo, air space
espacio sideral, outer space
espacio vital, living space
2 (periodo de tiempo) period
3 (sitio) room: ocupa poco espacio, it takes little room
4 Rad TV programme, US program
' espacio' also found in these entries:
Spanish:
acordonar
- agobiante
- ámbito
- amplitud
- antes
- aprovechada
- aprovechado
- área
- blanca
- blanco
- cámping
- conquista
- después
- discurso
- en seguida
- enseguida
- estrecha
- estrecho
- evaporarse
- extenderse
- hasta
- holgada
- holgado
- holgura
- hueca
- hueco
- interlineal
- linterna
- margen
- noche
- ocupar
- orientación
- periodo
- período
- plaza
- primera
- primero
- radio
- reducida
- reducido
- remota
- remoto
- rincón
- robar
- rompecabezas
- separación
- sitio
- sobrar
- tapiar
- temporada
English:
accommodate
- ahead
- bay
- beyond
- blank
- breathing space
- by
- clearance
- come into
- confined
- cyber space
- elbow room
- expanse
- extension
- fill
- fit in
- forward
- gap
- gate
- go
- headroom
- in
- length
- long
- near
- on
- outer space
- party political broadcast
- room
- roomy
- single-space
- slot
- smoky
- space
- space-saving
- spacing
- span
- spot
- stretch out
- take
- take up
- throughout
- towards
- turn away
- wide open
- workspace
- elbow
- leg
- maneuver
- outer
* * *espacio nm1. [extensión física] space;la relación entre el espacio y el tiempo the relationship between space and timeFís espacio-tiempo space-time; Mat espacio vectorial vector space2. [hueco libre] space, room;hay espacio de sobra para construir una piscina there's plenty of space o room to build a swimming pool;no queda espacio en mi maleta there's no room (left) in my suitcase;deja más espacio entre las plantas leave more space o room between the plantsespacio aéreo airspace;espacio vital living space;me falta espacio vital I need more space;Informát espacio Web Web space3. [lugar] space;no soporto los espacios cerrados I can't bear enclosed spacesespacio verde [grande] park; [pequeño] lawn, green4. [en texto] space;a dos espacios, a doble espacio double-spaced;cuatro folios a un espacio four single-spaced sheetsespacio en blanco blank;rellene los espacios en blanco fill in the blanks;Informát espacio indivisible hard spacela conquista del espacio es todavía un sueño the conquest of (outer) space is still a dreamespacio exterior outer space;espacio interplanetario deep space;espacio sideral outer space6. [radiofónico, televisivo] [programa independiente] programme;[dentro de otro programa] slot;espacios informativos news programmes;tiene un espacio en el programa de los sábados he has a slot on the Saturday programmeespacio electoral Br party political broadcast, US political advertisement;espacio publicitario advertising slot, commercialen un corto espacio de tiempo in a short space of time;en el espacio de tiempo que se tarda en escribir una postal in the time it takes to write a postcard* * *m1 space;espacio en blanco (blank) space;espacio de tiempo space of time;no tengo suficiente espacio I don’t have enough space o room;en el espacio de tres meses in the space of three months;por espacio de una hora for a full hour2 TV program, Brprogramme* * *espacio nm1) : space, room2) : period, length (of time)3)espacio exterior : outer space* * *espacio n1. (en general) space2. (sitio) room3. (programa) programme -
35 spot
spot
1. noun1) (a small mark or stain (made by mud, paint etc): She was trying to remove a spot of grease from her skirt.) mancha2) (a small, round mark of a different colour from its background: His tie was blue with white spots.) punto3) (a pimple or red mark on the skin caused by an illness etc: She had measles and was covered in spots.) grano4) (a place or small area, especially the exact place (where something happened etc): There was a large number of detectives gathered at the spot where the body had been found.) sitio, lugar5) (a small amount: Can I borrow a spot of sugar?) poquito
2. verb1) (to catch sight of: She spotted him eventually at the very back of the crowd.) ver2) (to recognize or pick out: No-one watching the play was able to spot the murderer.) reconocer•- spotless- spotlessly
- spotlessness
- spotted
- spotty
- spottiness
- spot check
- spotlight
3. verb1) (to light with a spotlight: The stage was spotlit.)2) (to show up clearly or draw attention to: The incident spotlighted the difficulties with which we were faced.)•- on the spot
- spot on
spot1 n1. grano2. lunar / topo3. lugar / sitiospot2 vb notar / verthey've spotted us! ¡nos han visto!
spot /(e)s'pot/ sustantivo masculino (pl ( anuncio) commercial, advertisement (BrE) ' spot' also found in these entries: Spanish: afear - aprieto - apuro - brete - débil - debilidad - flaca - flaco - grano - lance - llaga - luminosa - luminoso - lunar - mancha - merendero - paraje - parte - pinta - rincón - salir - sebo - solana - acto - atinado - caer - chispear - clavado - conflictivo - encontrar - espinilla - paso - preciso - punto - vaina - ver English: beauty spot - come off - commercial - penalty spot - spot - spot-check - spot-on - tight - beauty - blind - breezy - distant - frozen - hide - hot - place - rooted - sun - tender - trouble - wondertr[spɒt]2 (mark, stain) mancha3 (blemish, pimple) grano4 (place) sitio, lugar nombre masculino■ what a lovely spot for a picnic! ¡qué lugar más bonito para un picnic!5 (area of body) punto; (flaw) mancha■ weak spot punto débil, punto flaco6 (fix, trouble) lío, aprieto, apuro7 (place in broadcast) espacio■ a spot of bother un problemilla, un pequeño disgusto9 (position) puesto10 familiar (spotlight) foco1 (notice) darse cuenta de, notar; (see) ver; (recognize) reconocer; (find) encontrar, descubrir; (catch out) pillar■ can you spot the mistake? ¿puedes descubrir el error?2 (mark with spots) motear; (stain) manchar, salpicar1 SMALLBRITISH ENGLISH/SMALL (rain) chispear, lloviznar1 (price, cash) contante, al contado\SMALLIDIOMATIC EXPRESSION/SMALLon the spot (at once, then and there) en ese mismo momento, en el acto, allí mismo 2 (at the place of the action) en el lugar del los hechos, en el lugar del crimen 3 (without moving away) en el lugarto see spots before one's eyes ver manchasto put somebody on the spot poner a alguien en un aprietoto spot the winner elegir el ganadorpenalty spot punto de penaltispot cash dinero contantespot check control nombre masculino hecho al azarspot fine multa que se paga en el actospot welding soldadura por puntos1) stain: manchar2) recognize, see: ver, reconocerto spot an error: descubrir un errorspot vi: mancharsespot adj: hecho al azara spot check: un vistazo, un control aleatoriospot n1) stain: mancha f2) dot: punto m3) pimple: grano mto break out in spots: salirle granos a alguien4) predicament: apuro m, aprieto m, lío min a tight spot: en apuros5) place: lugar m, sitio mto be on the spot: estar en el lugaradj.• contante adj.• disponible adj.n.• asiento s.m.• chafarrinón s.m.• desdoro s.m.• deslustre s.m.• espacio publicitario s.m.• lugar s.m.• lunar s.m.• mancha s.f.• mancilla s.f.• mácula s.f.• paraje s.m.• pinta s.f.• puesto s.m.• sitio s.m.v.• amancillar v.• chafarrinar v.• macular v.• manchar v.• mancillar v.• tiznar v.• vislumbrar v.
I spɑːt, spɒt1)a) ( dot - on material) lunar m, mota f, pepa f (Col, Ven fam); (- on animal's skin) mancha fto knock spots off something/somebody — (colloq) darle* cien or cien mil vueltas a algo/alguien (fam), darle* sopas con honda(s) a algo/alguien (Esp fam)
b) (blemish, stain) mancha fc) ( pimple) (BrE) grano m, espinilla f (AmL)she broke out o came out in spots — le salieron granos
2)a) (location, place) lugar m, sitio mon the spot: firemen were quickly on the spot los bomberos se presentaron sin demora en el lugar del siniestro; he had to decide on the spot tuvo que decidir en ese mismo momento; they were killed on the spot los mataron allí mismo; on-the-spot fine multa que se paga en el acto; to be rooted to the spot — quedarse clavado en el sitio or paralizado
b) ( difficult situation)to be in a (tight) spot — estar* en apuros or en un lío or en un aprieto
to put somebody on the spot — poner* a alguien en un apuro or aprieto
3) (of character, personality) punto myou've touched a rather sore spot there — has puesto el dedo en la llaga
to have a soft spot for somebody/something — (colloq) tener* debilidad por alguien/algo
to hit the spot — (esp AmE) caer* muy bien
4)a) ( drop) gota fb) ( small amount) (BrE colloq) (no pl)do you fancy a spot of supper? — ¿quieres cenar algo?
5) (Rad, TV) ( time) espacio ma commercial spot — un spot publicitario, una cuña publicitaria, un anuncio
6) (position, job) (AmE) puesto m7) spotlight
II
1) \<\<error\>\> descubrir*; \<\<bargain\>\> encontrar*he finally spotted her in the crowd — al final la vio or la divisó or (AmL tb) la ubicó entre el gentío
2) ( mark) (usu pass) manchar[spɒt]1. N1) (=dot) lunar m- knock spots off sb2) (=stain, mark) mancha fspots of blood/grease — manchas de sangre/grasa
3) (Med) (=pimple) grano m, granito m•
she broke out or came out in spots — (=pimples) le salieron granos en la piel; (=rash) le salió un sarpullido, le salieron granos en la pielbeauty 2.•
he's covered in spots — (=pimples) está lleno de granos; (=rash) le ha salido un sarpullido por todo el cuerpo, está lleno de granos4) (=place) sitio m, lugar m ; (=scene) escena f, escenario mit's a lovely spot for a picnic — es un sitio or lugar precioso para un picnic
a tender spot on the arm — un punto or lugar sensible en el brazo
•
an accident black spot — un punto negro para los accidentes•
on the spot — (=immediately) en el acto; (=there) en el mismo sitioluckily they were able to mend the car on the spot — afortunadamente consiguieron arreglar el coche allí mismo
the firemen were on the spot in three minutes — los bomberos acudieron or llegaron en tres minutos
to pay cash on the spot — (US) pagar al contado
•
his soft spot — su debilidad, su punto flaco, su lado flaco (LAm)•
his weak spot — su debilidad, su punto flaco, su lado flaco (LAm)to know sb's weak spots — conocer las debilidades de algn, saber de qué pie cojea algn *
- touch a sore spot5) (Brit) * (=small quantity) poquito m, pizca fjust a spot, thanks — un poquitín, gracias
•
we had a spot of rain yesterday — ayer se sintieron gotas de lluvia6) (=difficulty) apuro m, aprieto m•
to be in a (tight) spot — estar en un apuro or aprieto•
now I'm really on the spot — ahora me veo de verdad entre la espada y la pared•
to put sb on the spot — (=put in difficulty) poner a algn en un apuro or aprieto; (=compromise) comprometer a algn7) (Rad, Theat, TV) (in show) espacio m ; (Rad, TV) (=advertisement) espacio m publicitario8) * (=spotlight) foco m2. VT1) (with mud etc) salpicar, manchar ( with de)2) (=notice) darse cuenta de, notar; (=see) observar, darse cuenta de; (=recognize) reconocer; (=catch out) coger, pillar3.VI4.CPDspot-checkspot check N — comprobación f en el acto, reconocimiento m rápido
spot market N — mercado m al contado
spot price N — precio m de entrega inmediata
spot remover N — quitamanchas m inv
spot survey N — inspección f sorpresa
* * *
I [spɑːt, spɒt]1)a) ( dot - on material) lunar m, mota f, pepa f (Col, Ven fam); (- on animal's skin) mancha fto knock spots off something/somebody — (colloq) darle* cien or cien mil vueltas a algo/alguien (fam), darle* sopas con honda(s) a algo/alguien (Esp fam)
b) (blemish, stain) mancha fc) ( pimple) (BrE) grano m, espinilla f (AmL)she broke out o came out in spots — le salieron granos
2)a) (location, place) lugar m, sitio mon the spot: firemen were quickly on the spot los bomberos se presentaron sin demora en el lugar del siniestro; he had to decide on the spot tuvo que decidir en ese mismo momento; they were killed on the spot los mataron allí mismo; on-the-spot fine multa que se paga en el acto; to be rooted to the spot — quedarse clavado en el sitio or paralizado
b) ( difficult situation)to be in a (tight) spot — estar* en apuros or en un lío or en un aprieto
to put somebody on the spot — poner* a alguien en un apuro or aprieto
3) (of character, personality) punto myou've touched a rather sore spot there — has puesto el dedo en la llaga
to have a soft spot for somebody/something — (colloq) tener* debilidad por alguien/algo
to hit the spot — (esp AmE) caer* muy bien
4)a) ( drop) gota fb) ( small amount) (BrE colloq) (no pl)do you fancy a spot of supper? — ¿quieres cenar algo?
5) (Rad, TV) ( time) espacio ma commercial spot — un spot publicitario, una cuña publicitaria, un anuncio
6) (position, job) (AmE) puesto m7) spotlight
II
1) \<\<error\>\> descubrir*; \<\<bargain\>\> encontrar*he finally spotted her in the crowd — al final la vio or la divisó or (AmL tb) la ubicó entre el gentío
2) ( mark) (usu pass) manchar -
36 blurb
1. n разг. краткая аннотация, рекламное объявление на книгу2. v разг. делать рекламное объявление, рекламироватьСинонимический ряд:1. abstract (noun) abstract; review; summary; synopsis2. advertisement (noun) advertisement; announcement; flyer; insert; leaflet3. commercial (noun) broadcast sales pitch; commercial; poster; printed public notice; proclamation; publication4. puff (noun) plug; puff; puffing; write-up -
37 media
рек. засоби реклами; засоби поширення рекламиканали зв'язку, через які поширюється інформація, реклама (advertisement); ♦ засоби реклами розподіляються на чотири основні категорії: засоби друкованої реклами (print media) — газети, журнали, бюлетені тощо; засоби мовлення / електронні засоби поширення інформації (broadcast media/electronic media) — телебачення, радіо тощо; засоби зовнішньої реклами (out-of-home media) — напр. рекламний щит, плакат; засоби прямої поштової реклами (direct-mail media) — каталоги та інші друковані матеріали, що розсилаються поштою на підставі списків, які закуповують рекламодавці═════════■═════════advertising media засоби реклами • засоби поширення реклами; advertising-subsidized media засоби поширення реклами, субсидовані за рахунок реклами; advertising-supported media засоби поширення інформації, які користуються підтримкою реклами; audience-supported media засоби інформації, які фінансуються за рахунок аудиторії; basic media основні засоби реклами; broadcast media засоби теле-, радіомовлення • засоби мовленнєвої реклами; consumer(-interest) media засоби реклами, розраховані на широкого споживача; costly media дорогі засоби реклами; direct media засоби прямої реклами; direct-mail media засоби прямої поштової реклами; display media ілюстративно-зображальні засоби реклами • аудіовізуальні засоби реклами; electronic media електронні засоби поширення інформації; ethnic media засоби реклами, розраховані на охоплення етнічних груп • засоби реклами етнічної спрямованості; indirect media засоби знеособленого рекламного виходу; industrial media засоби реклами, орієнтовані на сферу промисловості; international media міжнародні засоби поширення реклами; local media місцеві засоби реклами; marketing media засоби поширення маркетингової інформації; measured media засоби реклами, охоплені статистичним обліком; national media загальнонаціональні засоби реклами; out-of-home media засоби зовнішньої реклами; passive media засоби реклами пасивного сприймання; primary media основні засоби реклами; print media засоби друкованої реклами; published media засоби друкованої реклами; recruitment media засоби реклами працевлаштування; selective media добірні засоби реклами • засоби реклами вибіркового впливу; space-organized media засоби реклами, орієнтовані на використання простору площі; specialized media спеціалізовані засоби реклами; supporting media допоміжні засоби реклами; time-organized media засоби реклами, організовані за часовим принципом; visual media візуальні засоби реклами; wall media засоби настінної реклами═════════□═════════media analysis аналіз рекламної діяльності; media buy купівля місця і часу в засобах реклами; media buyer рекламний агент • спеціаліст із засобів поширення реклами; media buying купівля послуг засобів поширення реклами; media centre центр реклами; media class категорія засобів реклами; media combination комбінування різних засобів реклами; media consumption користування засобами реклами; media coverage зона впливу, яка покрита засобами реклами; media department відділ засобів реклами; media director директор відділу засобів поширення реклами; media insertion schedule розклад рекламних оголошень; media investment асигнування на засоби реклами; media market ринкова зона, яка охоплена засобами реклами; media mix комбінування засобів реклами; media objective формування мети поширення реклами; media plan план користування засобами реклами; media planner укладач плану користування засобами реклами; media planning планування користування засобами реклами; media reach охоплення засобом реклами; media research дослідження засобів реклами; media survey обстеження охоплення засобами реклами; media vehicle розповсюджувач засобів реклами; to carry out media analysis виконувати/виконати аналіз рекламної діяльності; to carry out media planning виконувати/виконати план користування засобами реклами -
38 announcement
1. n объявление, анонс, извещение; сообщение2. n доклад3. n карточка, бланкСинонимический ряд:1. broadcast (noun) advertisement; annunciation; broadcast; declaration; edict; manifesto; notice; proclamation; promulgation; pronouncement; pronunciamento; publication2. communication (noun) broadcasting; communication; expression of news; message; speech; statement3. printed matter (noun) brochure; circular; fourth-class mail; handbill; leaflet; pamphlet; poster; printed matter; prospectus -
39 declaration
1. n декларация2. n объявление, заявление3. n объяснение4. n вчт. описание5. n высказывание6. n юр. исковое заявлениеpositive declaration — заявление, содержащее утверждение
negative declaration — заявление, содержащее отрицание
7. n юр. торжественное заявление свидетеляdying declaration — заявление, сделанное перед смертью
8. n юр. мотивировочная часть судебного решения9. n юр. таможенная декларацияСинонимический ряд:1. assertion (noun) allegation; assertion; claim; contention; disclosure; explicit utterance; exposition; presentation2. broadcast (noun) advertisement; announcement; annunciation; broadcast; edict; notice; proclamation; promulgation; pronouncement; pronunciamento; publication3. declaring (noun) communication; declaring; expression; notification; public announcement; utterance4. formal statement (noun) affirmation; attestation; avowal; confirmation; formal statement; manifesto; profession; statement; ultimatum -
40 broadside
сущ.1) полигр. разворот книги2) воен. борт корабля; бортовой залп3) рекл. бортовой залп* ( единовременное массовое распространение рекламных материалов)Syn:broadcast 2)4) рекл., амер. ( крупноформатная рекламная листовка или рекламный щит)Syn:See:
* * *
"бортовой залп": массовое единовременное распространение рекламной литературы.* * *отпечатанный на одном листе печатный рекламный материал большого формата, обычно рассылаемый как почтовое отправление, не требующее особого конверта
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