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21 say
say [seɪ](preterite, past participle said)a. dire ; [+ poem] réciter• to say yes/no to an invitation accepter/refuser une invitation• say after me... répétez après moi...• could you say that again? tu peux répéter ?• it's easier said than done! c'est plus facile à dire qu'à faire !• "yes" she said « oui » dit-elle• "10 o'clock" he said to himself « 10 heures » se dit-il• it is said that... on dit que...• what would you say is the population of Paris? à votre avis, combien y a-t-il d'habitants à Paris ?• I'll say this for him, he's honest au moins, on peut dire qu'il est honnête• he's cleverer than his brother but that isn't saying much il est plus intelligent que son frère, mais ça n'est pas difficilec. ( = indicate) that doesn't say much for his intelligence cela en dit long (ironique) sur son intelligenced. ( = imagine) say you won £10,000, what would you spend it on? imaginons que tu gagnes 10 000 livres, à quoi les dépenserais-tu ?• say for argument's sake that... disons à titre d'exemple que...e. ( = admit) dire, reconnaîtref. (proposals) shall we say £5/Tuesday? disons 5 livres/mardi ?• what would you say to a round of golf? si on faisait une partie de golf ?g. [dial, thermometer] indiquer• enough said! (inf) je vois ce que tu veux dire !• let's say no more about it! n'en parlons plus !• it goes without saying that... il va sans dire que...• didn't I say so? je l'avais bien dit, n'est-ce pas ?• if there were, say, 500 people s'il y avait, mettons, 500 personnes• it seems rather rude, I must say cela ne me paraît guère poli, je l'avoue3. noun• to have one's say ( = say one's piece) dire ce qu'on a à dire• to have a say in selecting... avoir son mot à dire dans la sélection de...4. compounds* * *[seɪ] 1.to have a say/no say in something — avoir/ne pas avoir son mot à dire sur quelque chose
they want more ou a bigger say — ils veulent avoir davantage leur mot à dire
2.to have the most ou biggest say — avoir le plus de poids
transitive verb (prét, pp said)1) [person] dire [words, prayer, hello, no] (to à)‘hello,’ he said — ‘bonjour,’ dit-il
say after me... — répète après moi...
how nice of you to say so — merci, c'est gentil
if ou though I do say so myself! — je ne devrais pas le dire, mais...!
so they say — ( agreeing) il paraît
or so they say — ( doubtful) du moins c'est ce qu'on dit
as you say... — comme tu le dis...
people ou they say she's very rich —
what do you say to the argument that...? — que répondez-vous à l'argument selon lequel...?
what (do you) say we eat now? — (colloq) et si on mangeait maintenant?
you said it! — (colloq) tu l'as dit!
you can say that again! — (colloq) ça, tu peux le dire! (colloq)
I should say it is/they were! — et comment! (colloq)
say no more — (colloq) ça va, j'ai compris! (colloq)
enough said — (colloq) ça va, j'ai compris (colloq)
he was displeased, not to say furious — il était mécontent, pour ne pas dire furieux
I'll say this for her... — je dois dire à sa décharge que...
what have you got to say for yourself? — ( reprimand) qu'est-ce que tu as comme excuse?; ( jocular greeting) qu'est-ce que tu deviens?
that's saying a lot — (colloq) ce n'est pas peu dire
2) [writer, book, letter, report, map] dire; [painting, music, gift] exprimer; [sign, clock, poster, dial, gauge] indiquer; [gesture, signal] signifierit says on the radio/in the rules that — la radio/le règlement dit que
3) ( guess) direhow high would you say it is? — à ton avis, quelle en est la hauteur?
4) ( assume)to say (that) — supposer que (+ subj), mettre que (+ indic or subj)
3.let's say there are 20 — mettons ou supposons qu'il y en ait 20
intransitive verb (prét, pp said)1)you don't say! — iron sans blague!, pas possible!
says who? — (colloq)
2) (dated) GB4.adverb disons, mettons5.say, £50 for petrol — disons or mettons, 50 livres sterling pour l'essence
exclamation US dis-donc!••it says a lot for somebody/something — c'est tout à l'honneur de quelqu'un/quelque chose
that says it all — c'est tout dire, cela se passe de commentaires
when all is said and done — tout compte fait, en fin de compte
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22 whichever
whichever [wɪt∫ˈevər]1. adjectivea. ( = that one which) keep whichever one you prefer gardez celui que vous préférez• whichever dress you wear, you'll look lovely quelle que soit la robe que tu portes, tu seras ravissante2. pronoun• whichever you choose will be sent to you at once celui m (or celle f ) que vous choisirez vous sera expédié (e) immédiatementb. ( = no matter which one) whichever of the two books he chooses, it won't make a lot of difference quel que soit le livre qu'il choisisse, cela ne fera pas beaucoup de différence• whichever of the methods is chosen, it can't affect you much quelle que soit la méthode choisie, ça ne changera pas grand-chose pour vous* * *[wɪtʃ'evə(r)], US [hwɪtʃ-] 1.1) ( the one that) ( as subject) celui m qui, celle f qui; ( as object) celui m que, celle f que‘which restaurant?’ - ‘whichever is nearest’ — ‘quel restaurant?’ - ‘celui qui est le plus proche’
come at 2 or 2.30, whichever suits you best — viens à 14 h ou 14 h 30, comme cela te convient le mieux
choose either alternative, whichever is the cheaper — choisis la moins chère des deux solutions
2) ( no matter which one) ( as subject) quel m que soit celui qui, quelle f que soit celle qui; ( as object) quel m que soit celui que, quelle f que soit celle que2.‘do you want the big piece or the small piece?’ - ‘whichever’ — ‘est-ce que tu veux le gros ou le petit morceau?’ - ‘n'importe’
1) ( the one that)2) ( no matter which)3) ( which on earth)whichever one do you mean? — mais duquel/de laquelle est-ce que tu peux bien parler?
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23 depressed
(market, trade) déprimé(e); (area, industry) touché(e) par la crise; (prices, profits, wages) en baisse;∎ this is one of the most depressed sectors of the economy c'est l'un des secteurs économiques les plus touchés par la crise;∎ the economy has been in a depressed state for nearly three years l'économie est dans un état de marasme depuis bientôt trois ansWhat makes the difference in the UK is that people are more likely to get on their bikes from depressed areas to booming ones such as Cambridge than they are to seek work in Cologne. And if there are serious regional imbalances, the UK government has the power to spend proportionately more money on the needy regions - as it does in Northern Ireland.
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24 executive
executive [ɪgˈzekjʊtɪv]1. adjectivea. [power, decision, function, role] directorial ; [position, pay] de cadre2. nouna. ( = person) cadre mb. ( = managing group: of organization) bureau mc. ( = part of government) exécutif m3. compounds━━━━━━━━━━━━━━━━━‼|/b] [b]exécutif is not the most common translation for executive.━━━━━━━━━━━━━━━━━Le « privilège de l'exécutif » est le droit dont bénéficie le président des États-Unis de ne pas divulguer au Congrès ou au pouvoir judiciaire certaines informations jugées confidentielles ou devant rester secrètes pour des raisons de sécurité nationale. Plusieurs présidents ont tenté d'obtenir un droit au secret total, y compris pour des motifs personnels, mais la Cour suprême s'y est opposée.* * *[ɪg'zekjʊtɪv] 1.1) ( administrator) Commerce cadre m; ( in Civil Service) cadre m administratifsales executive — cadre m commercial
top executive — cadre m supérieur
2) ( committee) exécutif m, comité m exécutifparty/trade union executive — bureau m du parti/du syndicat
3) US2.1) ( administrative) [power, committee] exécutif/-ive; [status] de cadre2) ( luxury) [chair] directorial -
25 return
return [rɪˈtɜ:n]• have they returned? sont-ils revenus ?• she returned the $50 to him elle lui a remboursé les 50 dollarsb. ( = declare) to return a verdict of guilty on sb déclarer qn coupable3. nouna. ( = coming, going back) [of person, illness, seasons] retour m• many happy returns! bon anniversaire !• investors are looking for better returns les investisseurs recherchent des placements plus rentables4. plural noun5. compounds► return flight noun (British) ( = journey back) vol m (de) retour ; ( = two-way journey) vol m aller et retour• it is hoped that a return visit by our German friends can be arranged on espère que nos amis allemands pourront nous rendre visite à leur tour━━━━━━━━━━━━━━━━━‼|/b] [b]retourner is not the most common translation for to return.* * *[rɪ'tɜːn] 1.2) ( recurrence) retour m (of de)3) (restitution, bringing back) (of law, practice) retour m (of de); ( of object) restitution f (of de)4) ( sending back) renvoi m (of de)6) ( travel ticket) aller-retour m inv7) Theatre billet m rendu à la dernière minute8) ( unsold book) invendu m2.returns plural noun Politics résultats mpl3. 4.transitive verb2) (bring back, take back) rapporter (to à)3) ( put back) remettre4) ( send back) renvoyer‘return to sender’ — ‘retour à l'expéditeur’
5) (give, issue in return) rendre [greeting]6) ( reciprocate) répondre à [love]7) Military riposter à [fire]8) Sport renvoyer [ball]9) ( rejoin) répliquer10) Law prononcer [verdict]11) Finance rapporter [profit]12) Politics élire [candidate]5.2) ( go back) retourner (to à)3) ( get back from abroad) rentrer ( from de)4) ( get back home) rentrer chez soi5) ( resume)to return to — reprendre [activity]
6) ( recur) [symptom, doubt] réapparaître; [days, times] revenir•• -
26 argument
argument [ˈα:gjʊmənt]a. ( = debate) discussion f• let's say for argument's sake that... disons que...• it is open to argument that... on peut soutenir que...b. ( = dispute) dispute fc. ( = reasons advanced) argument m• the argument that students should pay fees le raisonnement selon lequel les étudiants devraient payer des frais de scolarité━━━━━━━━━━━━━━━━━‼|/b] [b]argument is not the most common translation for argument.* * *['ɑːgjʊmənt]2) ( discussion) débat m, discussion f ( about à propos de)3) ( case) argument m ( for en faveur de; against contre); ( line of reasoning) raisonnement m -
27 doctor
doctor [ˈdɒktər]1. nouna. médecin m• he/she is a doctor il/elle est médecin• who is your doctor? qui est votre médecin traitant ?b. ( = person with PhD) docteur m━━━━━━━━━━━━━━━━━‼|/b] The most common translation of [b]doctor is médecin.* * *['dɒktə(r)] 1.1) Medicine médecin m, docteur mto be under a doctor — GB être suivi par un médecin
2) University docteur m2.transitive verb1) ( tamper with) frelater [food, wine]; falsifier [figures]; altérer [document]2) GB châtrer [animal]••that's just what the doctor ordered! — c'est exactement ce qu'il me/te etc fallait!
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28 opportunity
opportunity [‚ɒpəˈtju:nɪtɪ]a. ( = occasion) occasion f• to take the opportunity of doing or to do sth profiter de l'occasion pour faire qch• you really missed your opportunity there! tu as vraiment laissé passer ta chance !* * *[ˌɒpə'tjuːnətɪ], US [-'tuːn-]an opportunity for discussion — une occasion de or pour discuter
2) ( possibility) possibilité f•• -
29 e-tailer
COMPUTING société f de vente en ligneArgos was last night recognised as the country's leading e-tailer, winning the most awards at this year's Visa E-tail Awards, as voted for by Visa customers. The 'Bricks to Clicks' award acknowledged Argos' e-tailing expertise, through its successful integration of its High Street, catalogue and Internet operations, and confirmed its position at the forefront of multi-channel retailing in the UK.
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30 viral marketing
marketing m viralPersuasion works best when it's invisible. The most effective marketing worms its way into our consciousness, leaving intact the perception that we have reached our opinions and made our choices independently. As old as humankind itself, over the past few years this approach has been refined, with the help of the internet, into a technique called viral marketing.
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31 deliver
deliver [dɪˈlɪvər]• "delivered free" « livraison gratuite »b. ( = rescue) délivrerc. [+ speech, sermon] prononcerd. [+ baby] mettre au monde ; [+ woman] (faire) accouchere. ( = hand over) remettref. [+ blow] porter• the match promised great things but didn't deliver le match promettait beaucoup mais n'a pas été à la hauteur━━━━━━━━━━━━━━━━━‼|/b] [b]délivrer is not the most common translation for to deliver.* * *[dɪ'lɪvə(r)] 1.transitive verb1) ( take to address) livrer (to à); ( to several houses) distribuer; ( to an individual) apporter (to à); remettre [note, written message]‘delivered to your door’ — ‘livraison à domicile’
2) mettre au monde [baby, baby animal]3) ( utter) faire [speech, sermon, reprimand]; donner [ultimatum, decision]; rendre [verdict]; réciter [lines]4) ( hand over) céder [property] (over to, up to à); livrer [town] (over to, up to à)2.intransitive verb [tradesman] livrer; [postman] distribuer le courrier••to deliver the goods — (colloq) tenir ses engagements
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32 except
except [ɪkˈsept]1. prepositiona. sauf• all except the eldest daughter tous, sauf la fille aînéeb. sinon• what can they do except wait? que peuvent-ils faire sinon attendre ?• not or without excepting sans excepter* * *Note: There are four frequently used translations for except when used as a preposition. By far the most frequent of these is sauf; the others are excepté, à l'exception de and hormis. Note, however, that in what/where/who questions, except is translated by sinon. For examples and the phrase except for see below[ɪk'sept] 1.everybody except Lisa — tout le monde sauf Lisa, tout le monde à l'exception de or excepté or hormis Lisa
except if/when — sauf si/quand
2.except that — sauf que, si ce n'est que
except for prepositional phrase à part, à l'exception de3.transitive verb excepter -
33 introduce
introduce [‚ɪntrəˈdju:s]a. ( = make acquainted) présenter• may I introduce Mr Smith? puis-je vous présenter M. Smith ?• who introduced him to drugs? qui lui a fait connaître la drogue ?b. [+ speaker, subject] [+ TV or radio programme] présenterc. ( = bring in) [+ reform, new method] introduire ; ( = tackle) [+ subject, question] aborder━━━━━━━━━━━━━━━━━‼|/b] [b]introduire is not the most common translation for to introduce.* * *[ˌɪntrə'djuːs], US [-duːs]transitive verb1) ( make known) présenter [person, idea] (as comme)to introduce somebody to — fig initier quelqu'un à [painting, drugs]
introducing Abigail Bond — Cinema pour la première fois à l'écran, Abigail Bond
2) ( cause to enter) introduire [liquid, object, theme]she tried to introduce the subject into the conversation — elle a essayé d'amener le sujet dans la conversation
3) ( establish) introduire [law, reform]; introduire [word, product, change] (in, into dans)5) ( present for debate) présenter [bill, proposal] -
34 depth
MARKETING (of product) profondeur fdepth interview entretien m en profondeurThe depth interview is a personal, face-to-face, qualitative interview lasting from 50 to 90 minutes. Usually, depth interviews are tape-recorded and transcribed. The depth interview is the most powerful and comprehensive of the various qualitative techniques.
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35 stockbroker
stockbroker belt = partie de la banlieue sud de Londres où habitent les agents de change et autres personnes du même milieu socio-professionnel;stockbroker's clerk commis m d'agent de changeA farmer killed in a shooting accident had acquired squatter's rights over 57 acres of prime development land in Berkshire, a high court judge ruled yesterday. The four fields, which would be worth millions with planning consent, are on the outskirts of Henwick, near Thatcham, in one of the most desirable parts of the county's stockbroker belt.
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36 company
company [ˈkʌmpənɪ]1. nouna. compagnie f• she keeps a cat, it's company for her elle a un chat, ça lui fait une compagnieb. ( = companions) fréquentation fc. ( = firm) entreprise f2. compounds━━━━━━━━━━━━━━━━━‼|/b] In the business sense the most common translation for [b]company is entreprise.* * *['kʌmpənɪ] 1.1) Commerce, Law société fairline company — compagnie f aérienne
2) Music, Theatre troupe f, compagnie ftheatre company — troupe f de théâtre, compagnie f théâtrale
3) Military compagnie f4) ( companionship) compagnie fin somebody's company ou in company with somebody — en compagnie de quelqu'un
to part company with — [person] hum se séparer de [person, bike]
on political matters they part company — en ce qui concerne la politique, ils divergent complètement
5) ( visitors) visiteurs mpl6) ( society)Lisa and company — Lisa et compagnie (colloq)
7) ( similar circumstances)8) ( gathering) compagnie f9) Nautical équipage m2.noun modifier gen [ law, profits, records] des sociétés; ( of one business) [ accountant, headquarters] de la société -
37 suitable
suitable [ˈsu:təbl]* * *['suːtəbl, 'sjuː-]adjective [clothing, employment, qualification, venue] adéquat; [candidate] apte; [treatment, gift] appropriéto be suitable for — convenir à [person]; bien se prêter à [climate, activity, occasion]; être fait pour [role]; être apte à [job]
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38 first-time
first-time buyer (of property) = personne achetant une propriété pour la première fois;first-time user nouvel(elle) utilisateur(trice) m, fLeven has the most affordable property market in Britain, according to Halifax, the mortgage bank. The average property bought by a first-time buyer costs £34,000. This is less than one-and-a-half times Scottish average earnings for a full-time male employee - a standard measure of house price affordability.
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39 policy
(a) (of company, organization) politique f;∎ to adopt a policy adopter une ligne de conduite;∎ this is in line with company policy ça va dans le sens de la politique de l'entreprise;∎ our policy is to hire professionals only nous avons pour politique de n'engager que des professionnels;∎ the company's success is essentially down to their inspired marketing policy le succès de l'enteprise est dû en grande partie à l'intelligence de leur politique de commercialisationpolicy document document m de politique générale;policy meeting séance f de concertation;policy position position f de principe;policy paper = document énonçant une position de principe;policy statement déclaration f de principe;American policy wonk conseiller(ère) m, f politique∎ to take out a policy souscrire une police (d'assurance)policy holder assuré(e) m, fManaging a Mayoral campaign in New York City has to be one of the most stressful jobs in the world and not, under any circumstance, a recommended activity for recovering heart patients. But no one seems to have told that to Richard Schrader, a bearded agitator turned policy wonk who's running Mark Green's campaign to succeed Rudolph Giuliani.
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40 profit
bénéfice m, profit m;∎ profits were down/up this year les bénéfices ont diminué/augmenté cette année;∎ to make a profit faire un bénéfice ou des bénéfices;∎ to make a profit out of sth faire un bénéfice sur qch;∎ we made a £1,000 profit on the sale nous avons réalisé un bénéfice de 1?000 livres sur cette vente;∎ to show a profit rapporter un bénéfice ou des bénéfices;∎ to be in profit être bénéficiaire;∎ to sell sth at a profit faire un bénéfice sur une vente;∎ profit and loss pertes f pl et profitsprofit balance solde m bénéficiaire;American profit center centre m de profit;British profit centre centre de profit;profit equation équation f de bénéfice;profit indicator indice m de profit;profit and loss account, profit and loss statement compte m de résultat; formerly compte de pertes et profits;profit margin marge f bénéficiaire;profit motive motivation f par le profit;profit optimization optimisation f du ou des profits;profit outlook perspectives f pl de profit;profit target objectif m de profit;profit tax impôt m sur les bénéfices;profit warning = annonce d'une baisse prochaine des bénéfices d'une entrepriseCity professionals are naturally wary of a company which has issued three profit warnings in the space of two years - the most recent arriving in July. But other market players are more optimistic. They smell more corporate action and they are probably right.
См. также в других словарях:
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