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1 publicité pour un produit
реклама товаров
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
product advertising
The creation and dissemination of paid announcements or public notices to draw attention to goods, services or events offered by some entity, usually for purchase. (Source: RHW)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
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Франко-русский словарь нормативно-технической терминологии > publicité pour un produit
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2 droits marketing
droits marketing mplEnsemble des droits portant sur la publicité, la promotion, le marketing, la commercialisation, les licences, les franchises, le sponsoring, l'accueil, la publication et autres, et/ou toutes possibilités commerciales y relatives - autres que les droits médias - en relation avec une compétition.Any advertising, promotional, marketing, merchandising, licensing, franchising, sponsorship, hospitality, publishing, and any other rights, other than the media rights, and/or associated commercial opportunities related to or in connection with a competition.Dictionnaire Français-Anglais (UEFA Football) > droits marketing
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3 marketing parasitaire
Ensemble des activités marketing, promotionnelles, publicitaires et de relations publiques en rapport avec une compétition, enterprises par une personne n'ayant pas été autorisée à cette fin et visant à tirer profit du courant de sympathie généré par la compétition.Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so.Dictionnaire Français-Anglais (UEFA Football) > marketing parasitaire
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4 publicité du sponsor
Forme de publicité sur l'équipement convenue entre le club ou l' association nationale et un tiers.Any type of promotion of a product, service or company positioned on the kit and agreed upon by a club or national association and a third party.Dictionnaire Français-Anglais (UEFA Football) > publicité du sponsor
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5 publicité sur les maillots
Dictionnaire Français-Anglais (UEFA Football) > publicité sur les maillots
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6 recettes de l'UEFA
Somme d'argent reçue par l' UEFA, composée d'une cotisation annuelle de 300 francs suisses par association membre de l'UEFA, des droits d'inscription aux compétitions, des revenus et prélèvements réglementaires issus de la vente de billets, de la télévision et de la publicité lors de compétitions de l'UEFA, des prélèvements sur les matches de compétitions de la FIFA, des prélèvements sur les matches internationals A, et des revenus provenant de l'exploitation de tous types de droits.Money received by UEFA that consists of an annual contribution of 300 Swiss Francs payable by each UEFA member association, competition entry fees, ticket sales, television and advertising revenues and levies from UEFA competitions, levies from FIFA competition matches, levies from senior national team matches, and revenues from the exploitation of rights of any kind.Dictionnaire Français-Anglais (UEFA Football) > recettes de l'UEFA
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7 bande de nouveauté
манжетка
бандероль
Склеенная в виде кольца полоска бумаги, надеваемая на издание.
[ ГОСТ Р 7.0.3-2006]Тематики
- издания, основные виды и элементы
Обобщающие термины
Синонимы
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Франко-русский словарь нормативно-технической терминологии > bande de nouveauté
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8 comportement des consommateurs
поведение потребителя
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
consumer behaviour
An observable pattern of activity concerned with the purchase of goods and services and susceptible to the influence of marketing and advertising strategies. (Source: CON)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
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FR
Франко-русский словарь нормативно-технической терминологии > comportement des consommateurs
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9 publicités
рекламное издание
Издание, содержащее изложенные в привлекающей внимание форме сведения об изделиях, услугах, мероприятиях с целью создания спроса на них.
[ГОСТ 7.60-2003]Тематики
- издания, основные виды и элементы
EN
DE
FR
Франко-русский словарь нормативно-технической терминологии > publicités
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10 édition de publicités
рекламное издание
Издание, содержащее изложенные в привлекающей внимание форме сведения об изделиях, услугах, мероприятиях с целью создания спроса на них.
[ГОСТ 7.60-2003]Тематики
- издания, основные виды и элементы
EN
DE
FR
Франко-русский словарь нормативно-технической терминологии > édition de publicités
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11 publicité
рекламный бюллетень
Ндп. информационный бюллетень
Бюллетень, содержащий изложенные в привлекающей внимание форме сведения об изделиях, услугах, мероприятиях с целью создания спроса на них.
[ГОСТ 7.60-2003]Недопустимые, нерекомендуемые
Тематики
- издания, основные виды и элементы
EN
DE
FR
Франко-русский словарь нормативно-технической терминологии > publicité
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12 écomarketing
экологическая торговля
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
ecomarketing
The buying, selling, advertising, shipping, and storing of goods in compliance with ecological principles. (Source: ISEP / RHW)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Франко-русский словарь нормативно-технической терминологии > écomarketing
См. также в других словарях:
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
advertising — (angl.) [pron. advertáĭzing] s.n. Trimis de gall, 02.08.2006. Sursa: DOOM 2 ADVERTISING s.n. Acţiunea de a atrage atenţia persoanelor (asupra unui produs etc.) prin intermediul reclamelor. [pr.: édvărtaiziη] (engl. advertising < advertise =… … Dicționar Român
advertising — index promotion (encouragement), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertising … Law dictionary
Advertising — Advertising,das:⇨Werbung(1) … Das Wörterbuch der Synonyme
advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… … English contemporary dictionary
advertising — /adverˈtaizin(g), ingl. ˈædvəˌtaɪzɪŋ/ [da to advertise «fare pubblicità»] s. m. inv. pubblicità … Sinonimi e Contrari. Terza edizione
advertising — advertising, language of In a study of the use of language to influence and persuade people, the American scholar Dwight Bolinger (Language, the Loaded Weapon, 1980) describes several techniques which advertisers share with other persuaders in… … Modern English usage
advertising — [n] public notice of sale; notices to increase consumer desire announcement, announcing, ballyhoo*, billing, blasting*, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, PR,… … New thesaurus