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1 реклама товаров
реклама товаров
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
product advertising
The creation and dissemination of paid announcements or public notices to draw attention to goods, services or events offered by some entity, usually for purchase. (Source: RHW)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Русско-французский словарь нормативно-технической терминологии > реклама товаров
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2 манжетка
манжетка
бандероль
Склеенная в виде кольца полоска бумаги, надеваемая на издание.
[ ГОСТ Р 7.0.3-2006]Тематики
- издания, основные виды и элементы
Обобщающие термины
Синонимы
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Русско-французский словарь нормативно-технической терминологии > манжетка
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3 поведение потребителя
поведение потребителя
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
consumer behaviour
An observable pattern of activity concerned with the purchase of goods and services and susceptible to the influence of marketing and advertising strategies. (Source: CON)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Русско-французский словарь нормативно-технической терминологии > поведение потребителя
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4 рекламное издание
рекламное издание
Издание, содержащее изложенные в привлекающей внимание форме сведения об изделиях, услугах, мероприятиях с целью создания спроса на них.
[ГОСТ 7.60-2003]Тематики
- издания, основные виды и элементы
EN
DE
FR
Русско-французский словарь нормативно-технической терминологии > рекламное издание
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5 рекламный бюллетень
рекламный бюллетень
Ндп. информационный бюллетень
Бюллетень, содержащий изложенные в привлекающей внимание форме сведения об изделиях, услугах, мероприятиях с целью создания спроса на них.
[ГОСТ 7.60-2003]Недопустимые, нерекомендуемые
Тематики
- издания, основные виды и элементы
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DE
FR
Русско-французский словарь нормативно-технической терминологии > рекламный бюллетень
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6 экологическая торговля
экологическая торговля
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
ecomarketing
The buying, selling, advertising, shipping, and storing of goods in compliance with ecological principles. (Source: ISEP / RHW)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Русско-французский словарь нормативно-технической терминологии > экологическая торговля
См. также в других словарях:
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
advertising — (angl.) [pron. advertáĭzing] s.n. Trimis de gall, 02.08.2006. Sursa: DOOM 2 ADVERTISING s.n. Acţiunea de a atrage atenţia persoanelor (asupra unui produs etc.) prin intermediul reclamelor. [pr.: édvărtaiziη] (engl. advertising < advertise =… … Dicționar Român
advertising — index promotion (encouragement), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertising … Law dictionary
Advertising — Advertising,das:⇨Werbung(1) … Das Wörterbuch der Synonyme
advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… … English contemporary dictionary
advertising — /adverˈtaizin(g), ingl. ˈædvəˌtaɪzɪŋ/ [da to advertise «fare pubblicità»] s. m. inv. pubblicità … Sinonimi e Contrari. Terza edizione
advertising — advertising, language of In a study of the use of language to influence and persuade people, the American scholar Dwight Bolinger (Language, the Loaded Weapon, 1980) describes several techniques which advertisers share with other persuaders in… … Modern English usage
advertising — [n] public notice of sale; notices to increase consumer desire announcement, announcing, ballyhoo*, billing, blasting*, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, PR,… … New thesaurus