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1 Web marketing
E-comthe process of creating, developing, and enhancing a Web site in order to increase the number of visits by potential customers -
2 web-marketing
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3 marketing
1) торговля; продажа; сбыт3) маркетинг (система мер, направленных на согласование производства с рыночной ситуацией и обеспечивающих устойчивый сбыт; включает в себя товарную, ценовую и коммуникационную политику, систему продвижения товаров, управления персоналом и т. д.)•- database marketing
- direct marketing
- fraudulent marketing
- invention marketing
- patent marketing
- viral marketing
- web-marketing -
4 Web log
E-com [m1]1. a means of tracking activity on a Web site or computer system. It can provide important marketing information such as how many users are visiting the site, how they behave, and what they are interested in, as well as highlighting useful technical issues such as whether there are page errors occurring, or whether spikes in visitor behavior are causing bandwidth shortages.2. an increasingly popular form of public journal using the Internet to post entries and encourage commentaries. It is commonly referred to as “blog.” -
5 Internet marketing
E-commarketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer. -
6 viral marketing
Mktgthe rapid spread of a message about a new product or service, in a similar way to the spread of a virus. Viral marketing can be by word of mouth, but it is particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people. Products can become household names in this way with very little advertising expenditure.Viral marketing works well in the following circumstances: when a product is genuinely new and different, and it is something that opinion leaders want to associate with; when the benefits of the product are real; when the product is relevant to a large number of people, and the benefits are easy to communicate.Some viral marketing campaigns use an incentive-based approach, rewarding people if, for example, they inform their friends and a percentage of these friends make a purchase. Because the Internet is perceived as an information resource, it is also useful to publish on a Web site information that users are allowed to quote and redistribute, perhaps by means of an “e-mail-to-a-friend” button. Linking is also an effective viral marketing tool, as is the provision of free products or services. The Hotmail free e-mail service, for example, grew quickly with little marketing investment. -
7 b-web
E-coma business web, a group of complementary businesses that come together over the Internet. While each company retains its autonomous identity, the businesses work in unison to generate more income than they could do individually. Characteristics of b-webs include extranets, viral marketing, online marketplaces, and affiliate schemes. The term was originally used by Don Tapscott, David Ticoll, and Alex Lowry in an article published by eCompany Now magazine. -
8 WMT
1) Военный термин: Web Mapping Testbed2) Техника: waste management tank3) Университет: Wildlife Management Training4) Фирменный знак: Water Management Technologies, Web Marketing Technologies, WebMaster Tools, Western Modular Transportation, White Mountain6) Образование: Word Meaning Test, Word Memory Test7) Расширение файла: Windows Media Technologies (Microsoft)8) NYSE. Wal Mart Stores, Inc. -
9 VWM
1) Метеорология: Virtual WeatherMan2) Пищевая промышленность: Vineyard and Winery Management3) Фирменный знак: Vermont Web Marketing, Vertical Web Marketing, Inc.4) Океанография: Volunteer Water Monitoring5) Расширение файла: Virtual Window Manager6) Аэропорты: Weed Airport, Weed, California USA7) Программное обеспечение: Virtual Windows Manager8) Музеи: Virginia War Museum -
10 WMCI
1) Американизм: Washington Management Consultant Initiatives2) Религия: Word Miracle Church International3) Транспорт: Western Motor Carriers, Inc.4) Фирменный знак: Web Marketing Consultants Incorporated, Weinstein Management Company, Inc., Workplace Management Consultants, Inc. -
11 WMI
1) Американизм: Watershed Management Initiative3) Метеорология: Weather Modification, Inc.4) Железнодорожный термин: West Michigan Railroad Company5) Вычислительная техника: Windows Management Interface, Windows Management Instrumentation / Interface (MS, Windows, WMI, CIM)6) Транспорт: World Manufacturers Identifier (Описано в ISO 3780. Первые три цифры регистрационного номера транспортного средства (VIN), обозначающие страну-производителя и производителя)7) Фирменный знак: Washington Mutual Insurance, Web Marketing International, White Mountain Imaging8) Имена и фамилии: King William I9) Майкрософт: инструментарий WMI10) NYSE. Waste Management, Inc., of Delaware -
12 WMR
1) Компьютерная техника: Wall Mount Rack, Write Many Recoverable2) Американизм: Water and Mineral Resources3) Спорт: White Mountains Regional4) Военный термин: Winchester Magnum Rimfire, Winchester Magnum Round, Woomera Missile Range, Worldwide Military Relocation, wake measurements radar, war maintenance reserve, war material requirements, wideband multichannel receiver5) Техника: wide-band multichannel receiver6) Деловая лексика: Web Marketing Resources7) США: Western Michigan Region8) Общественная организация: World Medical Relief -
13 WMSI
1) Медицина: wall motion score index2) Фирменный знак: Waste Micro Systems, Inc., Web Marketing Services, Inc.3) НАСДАК: Williams Industries, Inc. -
14 MWD
1) Военный термин: military working dog, multiweapons dispenser2) Техника: megawatt day3) Оптика: measure while drilling4) Сокращение: Military Working Dogs, Moving Window Display5) Нефть: каротаж во время бурения (measuring-while-drilling), скважинные исследования в процессе бурения (measuring-while-drilling), скважинные исследования в процессе бурения, скважинные исследования в процессе бурения (measuring while drilling)6) Геофизика: измерения в процессе бурения7) Фирменный знак: Malone Web Design, Marketing Web Development S. A. de C. V.8) Экология: municipal water district9) Деловая лексика: Marketing Web Development10) Бурение: измерение забойных параметров в процессе бурения (measuring while drilling), газотехнический каротаж11) Глоссарий компании Сахалин Энерджи: инклинометрия в процессе бурения, каротаж в процессе бурения, проведение измерений в процессе бурения (Measuring while drilling), measure while drilling (a downhole tool which measures parameters during drilling), measuring while drilling (a downhole tool which measures parameters during drilling)12) Нефтегазовая техника телесистема (measure while drilling)13) Полимеры: molecular weight distribution, распределение молекулярных масс, распределение по молекулярному весу, ММР, молекулярно-массовое распределение14) Сахалин Ю: measurement while drilling15) Сахалин А: measurement whilst drilling16) Макаров: молекулярновесовое распределение17) Нефть и газ: measurements while drilling, система замера забойных параметров в процессе бурения, система забойной телеметрии, система измерения забойных параметров в процессе бурения, Mean Water Depth, Minimum Water Depth18) Электротехника: megawatt demand19) NYSE. Morgan Stanley Dean Witter -
15 WMG
1) Спорт: Wild Mountain Golf, World Masters Games2) Фирменный знак: Walter M. Gibbs, Engineer, Warner Music Group, Warwick Manufacturing Group, Washington Marketing Group, Web Management Group, Weston Medical Group, plc., Windsor Marketing Group, World Migration Group, Inc., World Mortgage Group3) СМИ: Women's Media Group4) НАСА: Workload Monitoring Group -
16 linking
E-comconnecting two Web sites or documents by inserting links.Linking is one of the simplest, yet most effective, Internet marketing devices available. It is like embedded word of mouth: if another Web site links to yours, it is essentially recommending you to its own visitors. Likewise, it is important to be certain that any other Web sites that you place links to within your own site are likely to be of interest to your own visitors. -
17 WRF
abbr. E-comWeb response form: a Webbased form designed to collect site-visitor contact and other information. A WRF often forms part of a landing page or termination point of a Web site address intended to funnel response not just from a Web site but also from traditional direct marketing material. -
18 Meta-tags
Conjunto de códigos de lenguaje html que proporcionan una información esencial acerca de una página web como el título, nombre del autor(a), la descripción, o las palabras clave por las que se puede encontrar ese sitio. La elección de estas etiquetas forma parte del Mix de Marketing Online y no debe quedar a criterio de, por ejemplo, un programador. No es necesario conocer sobre tecnología para tomar esta decisión. La mayoría de los motores de búsqueda leen las meta-tags para catalogar las páginas web. -
19 available
available [ə'veɪləbəl]∎ they made the data available to us ils ont mis les données à notre disposition;∎ they used the time available to evacuate the area ils ont utilisé le temps dont ils disposaient pour évacuer le secteur;∎ available for work disponible;∎ when are you available to start work? à partir de quand pouvez-vous commencer à travailler?;∎ we tried every available means nous avons essayé (par) tous les moyens possibles;∎ Commerce they're available in three sizes ils sont disponibles en trois tailles;∎ Commerce available in all bookshops en vente ou disponible chez tous les libraires;∎ Commerce also available in white existe également en blanc;∎ Commerce we regret that this offer is no longer available nous avons le regret de vous annoncer que cette offre n'est plus valable;∎ available to download from our Web site peut être téléchargé à partir de notre site web;∎ illegal drugs are readily available in the town on se procure facilement de la drogue dans cette ville;∎ legal aid should be available to everyone l'assistance juridique devrait être accessible à tous;∎ available on CD-ROM/DVD existe en CD-ROM/DVD;∎ available for the Mac/PC disponible pour Mac/PC;∎ Finance sum available for dividend affectation f aux actions∎ the minister in charge was not available for comment le ministre responsable s'est refusé à toute déclaration;∎ were there any available men at the party? est-ce qu'il y avait des hommes disponibles ou libres à la soirée?►► Finance available assets actif m disponible ou liquide;Finance available balance solde m disponible;Finance available capital capitaux mpl disponibles;Finance available cash flow cash-flow m disponible;Finance available funds fonds mpl liquides ou disponibles, disponibilités fpl;Photography available light lumière f naturelle;Marketing available market marché m effectif;Computing available memory mémoire f disponible -
20 сеть
жен.
1) net;
meshes, toils расставлять сети кому-л. ≈ to set a trap for smb., to spread a net for smb. небольшая рыболовная сеть ≈ (с длинной ручкой) dip-net рыболовная сеть ≈ fishing net попадаться в сети ≈ (влюбиться) to fall for smb.;
(в ловушку) to fall into smb.'s web, trap попасть в сети ≈ to be caught in a net;
fall into a net поймать в свои сети ≈ to hook smb., to snare smb. ловить сетью
2) (система путей, линий связи, учреждений и т.п.) network, system;
circuit сеть детских учреждений ≈ system of childcare institutions торговая сеть ≈ trading network энергетическая сеть ≈ power circuit железнодорожная сеть ≈ railway system, railroad system;
trackage амер.ж.
1. net;
2. (дорог, линий связи, учреждений и т. п.) network, system;
дилерская ~ dealer network;
железнодорожная ~ railway system;
сбытовая ~ marketing network;
торговая ~ trading network;
электрическая ~ electrical system.
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