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121 female appeal
1) марк. расчет на женский вкусfemale appeal book — книга, рассчитанная на женщин
Numerous advertising techniques link female appeal to childishness. — Многие рекламные техники используют одновременно расчет на женщин и мотив женщины-ребенка.
2) марк. привлекательность для женщинAlso given more screen-time is the growing love affair between Neo and Trinity which should add more female appeal to the film. — Больше экранного времени уделяется и развитию любовных отношений Нео и Тринити, что должно сделать фильм привлекательнее для женской аудитории.
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122 moral appeal
1) марк. нравственный [моральный\] мотив (маркетинговый подход, при котором упор делается на положительную моральную оценку совершения покупки, напр., покупка товаров из соображений поддержки отечественного производства, покупка товаров, процент от продаж которых идет на благотворительные цели, покупка товаров в экологически безвредных упаковках и т. п.)2) марк. нравственная притягательность* (как свойство товара или другого объекта, соответствующего определенным моральным критериям)See: -
123 book of little popular appeal
while the book will be welcomed by scholars, it will make an immediate appeal to the general reader — книга будет хорошо принята не только учёными, но и широким кругом читателей
English-Russian big polytechnic dictionary > book of little popular appeal
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124 pull the rug out from under somebody
выбить почву из-под ногShe was about to appeal to the bishop for support when he pulled the rug out from under her by saying that he found her attitude unchristian.
Англо-русский словарь идиом и фразовых глаголов > pull the rug out from under somebody
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125 go to the country
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126 consumer appeal
марк. потребительская привлекательность (товара) (привлекательность товара для потребителя; напр., благодаря красивой упаковке товара, высокому качеству, низким ценам, оригинальному дизайну и др. факторам)The colouring and design of these products is designed to enhance consumer appeal and create better demand for them. — Цветовое оформление и дизайн данного товара призваны усилить его потребительскую привлекательность и увеличить спрос на него.
Syn:See:advertising appeal, marketing appeal, mass appeal, price appeal, rational appeal, sales appeal, service appeal* * * -
127 allow an appeal
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128 dismiss an appeal
evidence on appeal — показания, доказательства по апелляции
subject to appeal — подлежащий апелляции, обжалованию
См. также в других словарях:
Appeal of the Independent Democrats — The Appeal of the Independent Democrats (the full title was Appeal of the Independent Democrats in Congress to the People of the United States ) was a manifesto issued in January, 1854, in response to the introduction into the United States… … Wikipedia
Appeal to the Great Spirit — a sculpture by Cyrus Dallin, is the last of a four piece series called The Epic of the Indian .Dallin, a native of Utah, was raised in close proximity to Native American children. In 1909, the sculpture was cast in Paris and won a gold medal for … Wikipedia
appeal to the law — index litigate, sue Burton s Legal Thesaurus. William C. Burton. 2006 … Law dictionary
appeal to the country — a British general election after a government measure has been defeated and parliament dissolved * * * appeal to the country To seek approval by a general election • • • Main Entry: ↑appeal … Useful english dictionary
Court of Appeal for the Northwest Territories — The Court of Appeal for the Northwest Territories is the highest appellate court which hears appeals from criminal cases and civil cases of the Supreme Court of the Northwest Territories. The Court consists of a Chief Justice and justices of… … Wikipedia
Court of Appeal of the Yukon Territory — The Court of Appeal of the Yukon Territory is the highest appellate court for the Yukon Territory. It hears appeals of both criminal and civil cases from the Supreme Court of the Yukon Territory and Yukon Territorial Court. The court consists of… … Wikipedia
Court of Appeal of the Northern Territory of Australia — The Court of Appeal of the Northern Territory of Australia is the name given to the Supreme Court of the Northern Territory when it sits as the Territory s Court of Appeal.[1] The Territory s Supreme Court Act provides that in most cases, the… … Wikipedia
appeal to the public — address the people, turn to the public for support … English contemporary dictionary
appeal to the Supreme Court — appealing of a legal case to the highest court, referral of a case to the Supreme Court … English contemporary dictionary
appeal to the senses — something which is attractive to the physical senses … English contemporary dictionary
appeal to the sentiment — something which attracts the thoughts and feelings … English contemporary dictionary