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41 производственная практика
Русско-английский большой базовый словарь > производственная практика
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42 торговая практика
Русско-английский большой базовый словарь > торговая практика
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43 частная практика
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44 примененный на практике
Русско-английский военно-политический словарь > примененный на практике
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45 применять на практике
Русско-английский военно-политический словарь > применять на практике
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46 применяемый на практике
Русско-английский военно-политический словарь > применяемый на практике
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47 рекомендуемая практика
Русско-английский военно-политический словарь > рекомендуемая практика
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48 связь теории и практики
Бизнес, юриспруденция. Русско-английский словарь > связь теории и практики
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49 monopolistic practice
эк. монополистическая практика, монополистическое поведение (действия хозяйствующего субъекта, направленные на получение или упрочение монопольного положения на рынке; к ним могут относиться недобросовестная конкуренция, установление или увеличение барьеров на вход и т. д.)The Law defines a monopolistic practice as the concentration of economic power by one or more businesses leading to control over the production and/or marketing of certain goods or services, resulting in unfair business competition and harm to the public interest. — Под монополистическим поведением в законе подразумевается концентрация экономической власти одним или несколькими предприятиями, ведущее к контролю над производством и/или сбытом отдельных товаров или услуг, приводящее к нечестной конкуренции и наносящее вред общественным интересам.
See: -
50 konkurencj|a
f 1. sgt (rywalizacja) competition, rivalry- konkurencja w pracy/na rynku pracy competition between workers/in the labour market- konkurencja firm krajowych i zagranicznych competition between domestic and foreign companies- trwa konkurencja między firmami ubezpieczeniowymi there is a lot of competition between insurance companies- nieuczciwa konkurencja unfair competition- dopuścić się nieuczciwej konkurencji to engage in unfair trade practices- sprostać konkurencji zagranicznych firm to fight off competition from foreign firms2. sgt Ekon. (zagrożenie, konkurenci) competitors, competition- robić komuś konkurencję to compete with sb- oni są dla nas konkurencją they pose a threat to us, they are our competitors- tanie towary zagraniczne stanowią poważną konkurencję dla towarów krajowych cheap foreign goods pose a serious threat to domestic goods- przejść do konkurencji to join the competitors- konkurencja sprzedaje taniej warzywa i owoce our competitors are selling vegetables and fruit cheaper- konkurencja odbiera nam wielu klientów we’re losing a lot of business to our competitors- konkurencja nie śpi (the) competition is not asleep, our competitors are not lying idle- trzeba podnieść jakość towarów, bo wyprze nas konkurencja the quality of goods must be improved, otherwise our competitors will drive us out of business a. edge us out of the market3. (G pl konkurencji) Sport event- konkurencje alpejskie/lekkoatletyczne/zespołowe alpine/track and field/team events4. sgt Biol. competition- □ wolna konkurencja Ekon. free competitionThe New English-Polish, Polish-English Kościuszko foundation dictionary > konkurencj|a
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51 restrictive trade practice
1) эк. ограничительная торговая практика [мера, соглашение, деятельность\] (любое соглашение между продавцами на одном рынке или производителем и продавцом какого-л. товара, ограничивающее свободу выбора участников этого соглашения в области установления цен, выбора ассортимента, заключения контрактов и т. п.)The domestic producers have formed a cartel which is a restrictive trade practice. — Национальные производители создали картель, что является ограничительной торговой мерой.
The Board has the authority to grant authorization to carry out a restrictive trade practice. — Совет имеет право разрешить осуществление ограничительной торговой практики.
Syn:See:trade practice, price fixing, resale price maintenance, exclusionary agreement, exclusive dealership, third-line forcing, abuse of market power, unfair competition, anticompetitive practice2) эк. ограничительная торговая практика (обобщающее название для рыночных действий, представляющих собой ограничительные торговые меры)Syn:See:Англо-русский экономический словарь > restrictive trade practice
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52 Verhalten
Verhalten n PERS (AE) behavior, (BE) behaviour, conduct* * ** * *Verhalten
demeano(u)r, behavio(u)r, [line of] conduct, bearing, attitude, goings-on (coll.), approach, process, (Verhaltensweise) policy, dealing;
• aufeinander abgestimmtes Verhalten (Kartellrecht) restricted (concerted) practices, quasi agreement (US);
• achtloses Verhalten (Verkehrsteilnehmer) negligence;
• berufsethisches Verhalten professional demeano(u)r;
• berufswidriges Verhalten unethical conduct, malpractice;
• betrügerisches Verhalten fraud;
• diskriminierendes Verhalten discriminatory conduct;
• fehlerhaftes Verhalten fault;
• geschäftsschädigendes Verhalten discreditable conduct of business;
• gewerkschaftsfeindliches Verhalten antiunion attitude, blackleggery (Br.);
• bewusst gleichartiges Verhalten (Kartellrecht) conscious parallelism of action (US);
• interventionistisches Verhalten interventionist approach;
• kollegiales Verhalten loyal attitude;
• korruptes Verhalten malversation;
• marktgerechtes Verhalten action in conformity with the market;
• marktorientiertes Verhalten marketing behavio(u)r;
• ökonomisches Verhalten economic behavio(u)r;
• ordnungsmäßiges Verhalten right conduct, correct (orderly) behavio(u)r, proprieties;
• ordnungswidriges Verhalten disorderly conduct;
• saisonbedingtes Verhalten seasonal behavio(u)r;
• sozialwidriges Verhalten unfair industrial practices (Br.);
• standesgemäßes Verhalten professional conduct, ethical behavio(u)r;
• standes- und ehrenrühriges Verhalten conduct unbecoming an officer and gentleman;
• standeswidriges Verhalten infamous behavio(u)r, malpractice, [professional (unethical)] misconduct, unethical conduct, (Anwalt) conduct discreditable to a barrister;
• ungehöriges Verhalten incorrect behavio(u)r;
• fortgesetztes ungehöriges Verhalten (Angestellter) history of misconduct;
• unqualifiziertes Verhalten (Beamter) poor behavio(u)r;
• unsoziales Verhalten dissociality;
• mit berufsethischen Grundsätzen unvereinbares Verhalten conduct inconsistent with the standards;
• vernünftiges Verhalten (Wirtschaftstheorie) rational behavio(u)r;
• weiteres Verhalten subsequent conduct;
• wettbewerbswidriges Verhalten anti-competitive behavio(u)r;
• standeswidriges Verhalten eines Anwalts conduct discreditable to a barrister (unbefitting a solicitor, Br.);
• Verhalten des Arbeitnehmers employee attitude;
• verdächtiges Verhalten bei Ausschusssitzungen suspicious proceedings in committee meetings;
• schuldhaftes Verhalten eines Handelsvertreters wilful misconduct on the part of an agent;
• Verhalten auf dem Markt market conduct;
• unzumutbares Verhalten des Mieters misconduct of a tenant;
• Verhalten der Wirtschaftsbeteiligten conduct of market players;
• einer Firma korrektes Verhalten bescheinigen to give a firm a clean bill of health. -
53 verhalten
Verhalten n PERS (AE) behavior, (BE) behaviour, conduct* * *adj <Börse, Geschäft> subdued* * *Verhalten
demeano(u)r, behavio(u)r, [line of] conduct, bearing, attitude, goings-on (coll.), approach, process, (Verhaltensweise) policy, dealing;
• aufeinander abgestimmtes Verhalten (Kartellrecht) restricted (concerted) practices, quasi agreement (US);
• achtloses Verhalten (Verkehrsteilnehmer) negligence;
• berufsethisches Verhalten professional demeano(u)r;
• berufswidriges Verhalten unethical conduct, malpractice;
• betrügerisches Verhalten fraud;
• diskriminierendes Verhalten discriminatory conduct;
• fehlerhaftes Verhalten fault;
• geschäftsschädigendes Verhalten discreditable conduct of business;
• gewerkschaftsfeindliches Verhalten antiunion attitude, blackleggery (Br.);
• bewusst gleichartiges Verhalten (Kartellrecht) conscious parallelism of action (US);
• interventionistisches Verhalten interventionist approach;
• kollegiales Verhalten loyal attitude;
• korruptes Verhalten malversation;
• marktgerechtes Verhalten action in conformity with the market;
• marktorientiertes Verhalten marketing behavio(u)r;
• ökonomisches Verhalten economic behavio(u)r;
• ordnungsmäßiges Verhalten right conduct, correct (orderly) behavio(u)r, proprieties;
• ordnungswidriges Verhalten disorderly conduct;
• saisonbedingtes Verhalten seasonal behavio(u)r;
• sozialwidriges Verhalten unfair industrial practices (Br.);
• standesgemäßes Verhalten professional conduct, ethical behavio(u)r;
• standes- und ehrenrühriges Verhalten conduct unbecoming an officer and gentleman;
• standeswidriges Verhalten infamous behavio(u)r, malpractice, [professional (unethical)] misconduct, unethical conduct, (Anwalt) conduct discreditable to a barrister;
• ungehöriges Verhalten incorrect behavio(u)r;
• fortgesetztes ungehöriges Verhalten (Angestellter) history of misconduct;
• unqualifiziertes Verhalten (Beamter) poor behavio(u)r;
• unsoziales Verhalten dissociality;
• mit berufsethischen Grundsätzen unvereinbares Verhalten conduct inconsistent with the standards;
• vernünftiges Verhalten (Wirtschaftstheorie) rational behavio(u)r;
• weiteres Verhalten subsequent conduct;
• wettbewerbswidriges Verhalten anti-competitive behavio(u)r;
• standeswidriges Verhalten eines Anwalts conduct discreditable to a barrister (unbefitting a solicitor, Br.);
• Verhalten des Arbeitnehmers employee attitude;
• verdächtiges Verhalten bei Ausschusssitzungen suspicious proceedings in committee meetings;
• schuldhaftes Verhalten eines Handelsvertreters wilful misconduct on the part of an agent;
• Verhalten auf dem Markt market conduct;
• unzumutbares Verhalten des Mieters misconduct of a tenant;
• Verhalten der Wirtschaftsbeteiligten conduct of market players;
• einer Firma korrektes Verhalten bescheinigen to give a firm a clean bill of health. -
54 antitrust
Gen Mgtrelating to legislative initiatives aimed at protecting trade and commerce from monopolistic business practices that restrict or eliminate competition. Antitrust laws also attempt to curb trusts and cartels and to keep them from employing monopolistic practices to make unfair profits. -
55 unerlaubter Wettbewerb
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56 trade
1. n занятие, ремесло, профессия2. n редк. рабочий; ремесленник3. n отрасль торговли; отрасль производства; отрасль промышленности; промышленность4. n торговляillicit trade — незаконная торговля; торговля наркотиками
5. n рынок6. n деловая активность7. n собир. торговое сословие; купцы, купечествоtrade discount — торговая скидка, продажа по сниженным ценам
8. n собир. торговцы или предприниматели; представители определённой профессии9. n собир. разг. лица, имеющие право продажи спиртных напитков; пивовары, винокурыtrade creditor — лицо, предоставившее коммерческий кредит
10. n собир. издатели и книготорговцы11. n собир. мор. разг. подводный флот12. n собир. розничная торговля; магазин, лавкаto be in trade — быть торговцем, иметь магазин
13. n собир. розничные торговцыtrade combination — объединение торговцев; картель
14. n собир. клиентура, покупатели15. n собир. сделка; обменtrade date — дата заключения\исполнения сделки
16. n собир. полит. соглашение; сделкаbarter trade — товарообменная сделка; меновая торговля
17. n собир. диал. уст. или18. n собир. образ жизни19. n собир. линия поведения20. n собир. способ; обычай, привычкаили путешествия туда и обратно; отъезд и приезд; уход и приход
usage of trade — торговый обычай, узанс, узанция
21. n собир. уст. диал. или суматоха; тревоги, треволнения22. n диал. хлам; мусор; отбросы23. n диал. низы общества, дрянь, шваль24. a торговый25. a промышленный; экономический26. a профессиональныйtrade test — профессиональные испытания, проверка мастерства
27. v торговать28. v менять, обменивать29. v обмениваться30. v разг. быть постоянным покупателем; отовариватьсяbe in trade — быть торговцем; иметь магазин
31. v продаватьtrade fair rate — цены, по которым гостиница продает свои услуги на больших гостиничных ярмарках
32. v извлекать выгоду, использовать в личных целяхСинонимический ряд:1. change (noun) change; commutation; interchange; shift; substitution; switch; transposition2. craft (noun) craft; discipline; field; specialty3. exchange (noun) barter; dealing; exchange; purchase; sale; swap4. occupation (noun) art; avocation; calling; employment; handicraft; job; line; livelihood; metier; occupation; profession; pursuit; vocation; work5. patronage (noun) business; commerce; custom; enterprise; industry; patronage; sales; traffic6. bargain (verb) bargain; barter; change; commute; deal in; exchange; interchange; substitute; swap; switch; traffic; traffic in; truck7. patronise (verb) buy; patronise; patronize; purchase; sell; shop -
57 торговый
торговая скидка, продажа по сниженным ценам — trade discount
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58 pratica
f (pl -che) practice( esperienza) experience( atto) filemettere in pratica put into practicefare pratica gain experience, become more experiencedpratiche pl papers, documentsfare le pratiche necessarie per qualcosa take the necessary steps for somethingfare le pratiche per passaporto gather together the necessary documentation forin pratica in practiceavere pratica di qualcosa have experience of something* * *pratica s.f.1 practice: in pratica le cose sono molto differenti, in practice things are quite different; mettere in pratica qlco., to put sthg. into practice: è un'ottima occasione per mettere in pratica quello che abbiamo imparato, it is an excellent occasion for putting into practice what we have learnt; mettere in pratica i consigli di qlcu., to take s.o.'s advice (o to act on s.o.'s advice) // in pratica il lavoro è finito, practically speaking the job is finished // ha parlato per due ore, ma in pratica non ha detto niente di utile, he spoke for two hours but actually (o in actual fact) he said nothing useful // val di più la pratica della grammatica, (prov.) practice is better than theory2 ( esperienza, conoscenza) practice, experience; training: ha molta pratica del suo mestiere, he has great experience in his job; ho molta pratica di bambini, I have a lot of experience with children; far pratica, to practise; far pratica presso un avvocato, to be articled to a lawyer; non ha pratica del mondo, he has no practical knowledge of the world; non hai abbastanza pratica per questo lavoro, you haven't enough experience for this job; non ho pratica della lingua, di questi attrezzi, I am not familiar with the language, with these tools; le lingue si imparano soprattutto con molta pratica, languages are learnt above all with a lot of practice; non ho pratica in questo campo, I have no experience in this field; ogni giorno scrivo a macchina per un'ora per prender pratica, every day I practise typing for an hour; parlo per pratica, I speak from experience; si è fatto una gran pratica di queste cose, he has gained a wide experience of these things; pratica degli affari, business experience; sta facendo pratica presso un fabbro, he is serving his apprenticeship with a blacksmith; perdere la pratica, to lose the knack // (dir.): pratica legale, pupillage in chambers (o legal training); certificato di pratica legale, practising certificate // (amm.) pratica contabile, accounting practice // (econ.): pratica industriale sleale, unfair labour practice; pratiche commerciali restrittive, ( della concorrenza) restrictive trade practices4 ( affare, faccenda) matter, affair; business: non voglio aver niente a che fare con questa pratica, I don't want to have anything to do with this matter // pratica illecita, illegal activity5 pl. ( complesso di atti, formule ecc.) practices: pratiche magiche, superstiziose, magic, superstitious practices; pratiche religiose, religious observances6 pl. ( trattative) negotiations: le pratiche per la vendita andarono per le lunghe, the negotiations for the sale dragged on7 ( incartamento, documento) file, dossier; ( documento) paper: non trovo la pratica di tuo fratello, I can't find your brother's file (o dossier); archiviare una pratica, to pigeonhole (o to shelve) a file; sbrigare una pratica, to deal with a case; espletare una pratica, to complete the paperwork; le pratiche sono in corso, steps are being taken; sta facendo le pratiche per avere indietro quel denaro, he is taking the necessary steps to get that money back; sto facendo le pratiche per il passaporto, I am getting the papers ready for my passport; le pratiche per la patente, the papers to get a driving licence // (amm.) pratiche del personale, personnel records8 (mar.) pratique: aver libera pratica, to be out of quarantine; dar libera pratica a una nave, to grant pratique.* * *1) practicemettere qcs. in pratica — to put sth. into practice
in pratica — in practice, virtually; (a tutti gli effetti) for all practical purposes; (in concreto) in concrete terms
2) (esercizio, esperienza) practice, (practical) experience; (conoscenza) knowledgeavere pratica con qcs., nel fare qcs. — to have experience with sth., in o at doing sth.
fare pratica — to practise, to train
fare pratica presso qcn. — to be apprenticed to sb
3) (operazione, rituale) practice4) (faccenda)5) (abitudine) practice, custom6) amm. burocr. dossier, fileistruire, archiviare una pratica — to open, close a file
••val più la pratica che la grammatica — prov. practice makes perfect
* * *praticapl. - che /'pratika, ke/sostantivo f.1 practice; la teoria e la pratica theory and practice; mettere qcs. in pratica to put sth. into practice; in pratica in practice, virtually; (a tutti gli effetti) for all practical purposes; (in concreto) in concrete terms2 (esercizio, esperienza) practice, (practical) experience; (conoscenza) knowledge; avere pratica con qcs., nel fare qcs. to have experience with sth., in o at doing sth.; le manca la pratica she lacks (practical) experience; fare pratica to practise, to train; fare pratica presso qcn. to be apprenticed to sb.3 (operazione, rituale) practice; - che religiose religious practices4 (faccenda) - che illecite illegal activity5 (abitudine) practice, custom6 amm. burocr. dossier, file; - che paperwork; istruire, archiviare una pratica to open, close a fileval più la pratica che la grammatica prov. practice makes perfect. -
59 schmutzig
I Adj.2. fig.: sich (Dat) die Hände schmutzig machen auch get one’s hands dirty; ich mach mir doch nicht die Hände schmutzig umg. auch I’m not getting involved in any dirty business; schmutzige Geschäfte shady deals; schmutzige Fantasie dirty mind; schmutziges Lächeln dirty grin ( oder smirk)3. bei Farbtönen: schmutziges Weiß etc. dirty white, off-white; schmutzig blau dirty ( oder greyish, Am. grayish) blue; schmutzig grau dirty grey (Am. gray); WäscheII Adv.: sie grinste / lachte schmutzig she gave a dirty grin / laugh* * *grubby; dingy; smutty; grimy; lewd; messy; sloppy; mucky; splotchy; muddy; nasty; squalid; filthy; dirty; sordid; frowzy; smudgy; foul* * *schmụt|zig ['ʃmʊtsɪç]adj(= unsauber, unanständig) dirty; Geschäft dirty, sordid; Witze, Geschichten smutty, dirtyschmutzige Wäsche (vor anderen Leuten) waschen — to wash (Brit) or air (US) one's dirty linen in public
* * *1) (not clean: dirty clothes.) dirty2) (mean or unfair: a dirty trick.) dirty3) (dirty: Your hands are black!; black hands from lifting coal.) black4) (very dirty: The whole house is absolutely filthy.) filthy5) (very unpleasant; nasty: a foul mess.) foul6) mucky7) (dirty: a messy job.) messy8) messily9) nastily10) ((of a conversation, film etc) indecent: vulgar: He could not be prevented from telling smutty stories.) smutty11) sordidly12) ((of a place etc) dirty, mean and poor: a very sordid neighbourhood.) sordid13) ((of a person's behaviour etc) showing low standards or ideals etc; not very pleasant or admirable: The whole affair was rather sordid.) sordid* * *schmut·zig[ˈʃmʊtsɪç]1. (dreckig) dirty2. (obszön) smutty, dirty, lewd\schmutzige Witze dirty jokes\schmutziges Geld dirty money\schmutzige Geschäfte shady deals5. MIL\schmutzige Bombe dirty bomb* * *1.sich schmutzig machen — get [oneself] dirty
2) (abwertend) cocky < remarks>; smutty <joke, song, story>; dirty <thoughts, business, war>; crooked, shady <practices, deal>2.adverbial (abwertend)* * *A. adjsich schmutzig machen get (o.s.) dirty2. fig:sich (dat)die Hände schmutzig machen auch get one’s hands dirty;ich mach mir doch nicht die Hände schmutzig umg auch I’m not getting involved in any dirty business;schmutzige Geschäfte shady deals;schmutzige Fantasie dirty mind;schmutziges Lächeln dirty grin ( oder smirk)3. bei Farbtönen:schmutziges Weiß etc dirty white, off-white;B. adv:sie grinste/lachte schmutzig she gave a dirty grin/laugh* * *1.sich schmutzig machen — get [oneself] dirty
2) (abwertend) cocky < remarks>; smutty <joke, song, story>; dirty <thoughts, business, war>; crooked, shady <practices, deal>2.adverbial (abwertend)* * *adj.black adj.dingy adj.dirty adj.filthy adj.foul adj.grimy adj.impure adj.smutty adj.sordid adj.splotchy adj.squalid adj. adv.dingily adv.filthily adv.foully adv.impurely adv.nastily adv.smuttily adv.sordidly adv.squalidly adv. -
60 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
См. также в других словарях:
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