-
1 trade advertising
s.publicidad comercial. -
2 advertising trade
s.actividad publicitaria. -
3 tool
tu:l(an instrument for doing work, especially by hand: hammers, saws and other tools; the tools of his trade; Advertising is a powerful tool.) instrumentotool n herramientatr[tʊːl]1 (gen) herramienta; (instrument) instrumento1 (gardening etc) útiles nombre masculino plural\SMALLIDIOMATIC EXPRESSION/SMALLtool shed cobertizo para las herramientastool ['tu:l] vt1) : fabricar, confeccionar (con herramientas)2) equip: instalar maquinaria en (una fábrica)tool n: herramienta fv.• estampar v.adj.• herramental adj.n.• chirimbolo s.m.• herramienta s.f.• instrumento s.m.• utensilio s.m.tuːlgarden tools — herramientas fpl or utensilios mpl de jardinería
[tuːl]to down tools — (BrE) declararse en huelga
1. Ngive us the tools and we will finish the job — (fig) dadnos las herramientas y nosotros terminaremos la obra; see down I, 4., 2)
2) (fig) (=person, book etc) instrumento mhe was a mere tool in their hands — fue instrumento en sus manos, nada más
the book is an essential tool — el libro es indispensable, el libro es instrumento imprescindible
2.VT [+ wood, metal] labrar con herramienta; [+ book, leather] estampar en seco3.CPDtool box, tool chest N — caja f de herramientas
tool room N — departamento m de herramientas
* * *[tuːl]garden tools — herramientas fpl or utensilios mpl de jardinería
to down tools — (BrE) declararse en huelga
-
4 promotion
- ʃən1) (the raising of a person to a higher rank or position: He has just been given (a) promotion.) ascenso, promoción2) (encouragement (of a cause, charity etc): the promotion of world peace.) promoción, fomento3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) promociónpromotion n ascensotr[prə'məʊʃən]1 (in rank) promoción nombre femenino, ascenso2 SMALLCOMMERCE/SMALL promoción nombre femenino3 (encouragement) promoción nombre femenino, fomento\SMALLIDIOMATIC EXPRESSION/SMALLto get promotion ser ascendido,-apromotion [prə'mo:ʃən] n1) : ascenso m (de un alumno o un empleado)2) furthering: promoción f, fomento m3) advertising: publicidad f, propaganda fn.• ascenso s.m.• fomento s.m.• promoción s.f.• salto s.m.prə'məʊʃən1) u ca) ( advancement in rank) ascenso mshe got o was given (a) promotion — la ascendieron, le dieron un ascenso
b) (BrE Sport) ascenso m, promoción f2) ua) (of research, peace, trade) promoción f, fomento mb) ( advocacy) promoción f3)a) u ( publicity) promoción f, publicidad f, propaganda fb) c ( campaign) promoción f, campaña f publicitaria or de promoción[prǝ'mǝʊʃǝn]1. N1) (in rank)a) [of employee] ascenso m, promoción fto get promotion — ser ascendido (to a)
if I get promotion, I have to move offices — si me ascienden, tengo que trasladarme de oficina
b) (Sport) ascenso mto win promotion — ser promovido, ascender
c) (US) (Scol) ascenso m2) (=encouragement) [of trade, peace] fomento m, promoción f ; [of campaign, project] apoyo m3) (=organization) [of concert, event] organización f4) (=publicity, advertising) promoción f ; (=advertising campaign) campaña f (de promoción)sale 2.special promotion — oferta f de promoción
2.CPDpromotion prospects NPL — perspectivas fpl de ascenso
promotions manager or director N — director(a) m / f encargado(-a) de promoción
* * *[prə'məʊʃən]1) u ca) ( advancement in rank) ascenso mshe got o was given (a) promotion — la ascendieron, le dieron un ascenso
b) (BrE Sport) ascenso m, promoción f2) ua) (of research, peace, trade) promoción f, fomento mb) ( advocacy) promoción f3)a) u ( publicity) promoción f, publicidad f, propaganda fb) c ( campaign) promoción f, campaña f publicitaria or de promoción -
5 operate
'opəreit1) (to act or work: The sewing-machine isn't operating properly.) funcionar2) (to do or perform a surgical operation: The surgeon operated on her for appendicitis.) operar, intervenir•- operational
- operative
- operator
- operating room
operate vb1. manejar / funcionar2. operartr['ɒpəreɪt]1 (machine etc) hacer funcionar, manejar, operar; (controls) manejar, accionar2 (manage, run - business) dirigir, manejar, llevar; (- factory) explotar3 (system, method, policy) aplicar1 (function - machine etc) funcionar2 (carry on trade) operar; (work) trabajar■ a Sunday service will operate over the Christmas holidays habrá un servicio dominical durante las fiestas de Navidad3 (produce effect, be in action) actuar, obrar4 (soldiers, police, etc) operar5 SMALLMEDICINE/SMALL operar (on, a), intervenir (on, a)1) act, function: operar, funcionar, actuar2)to operate on (someone) : operar a (alguien)operate vt1) work: operar, manejar, hacer funcionar (una máquina)2) manage: manejar, administrar (un negocio)v.• accionar v.• actuar v.• dirigir v.• efectuar v.• funcionar v.• impulsar v.• manejar v.• obrar v.• operar v.• producir v.(§pres: produzco, produces...) pret: produj-•)'ɑːpəreɪt, 'ɒpəreɪt
1.
1) \<\<machine/mechanism\>\> funcionar2)a) ( act)b) ( be applicable) \<\<rules/laws\>\> regir*a Sunday service will operate on New Year's Day — ( Transp) el día de Año Nuevo habrá un servicio dominical
3) ( pursue one's business) \<\<company/airline/gang\>\> operar4) ( Med) operar, intervenir* (frml)
2.
vt1) \<\<machine\>\> manejar, operar; \<\<controls\>\> manejar, accionar2) \<\<policy/system\>\> aplicar*, tener*3) (manage, run)['ɒpǝreɪt]we operate a bus service between here and the capital — tenemos un servicio de autobuses que van de aquí a la capital
1. VT1) (=work) [+ machine, vehicle, switchboard] manejar; [+ switch, lever] accionarcan you operate this machine? — ¿sabes manejar esta máquina?
2) (=run, manage) [+ company] dirigir; [+ service] ofrecer; [+ system] aplicar; [+ mine, oil well, quarry] explotar2. VI1) (=function) [machine, system, principle, mind] funcionar; [person] actuar, obrar; [law] regirshe knows how to operate in a crisis — sabe cómo actuar or obrar en los momentos difíciles
we operate on the principle that... — partimos del principio de que...
2) (=act, influence) [drug, propaganda] actuar (on sobre); [factors] intervenir3) (=carry on one's business) [person] trabajar; [company, factory, criminal, service] operar; [airport] funcionaran airline operating out of Heathrow — una compañía aérea con base en Heathrow or que opera desde Heathrow
this service does not operate on Sundays — este servicio no opera or no funciona los domingos
4) (Med) operarto operate on sb's back/eyes — operar a algn de la espalda/de la vista
* * *['ɑːpəreɪt, 'ɒpəreɪt]
1.
1) \<\<machine/mechanism\>\> funcionar2)a) ( act)b) ( be applicable) \<\<rules/laws\>\> regir*a Sunday service will operate on New Year's Day — ( Transp) el día de Año Nuevo habrá un servicio dominical
3) ( pursue one's business) \<\<company/airline/gang\>\> operar4) ( Med) operar, intervenir* (frml)
2.
vt1) \<\<machine\>\> manejar, operar; \<\<controls\>\> manejar, accionar2) \<\<policy/system\>\> aplicar*, tener*3) (manage, run) -
6 prime
I
1.
adjective1) (first or most important: the prime minister; a matter of prime importance.) primer, primero2) (best: in prime condition.) óptimo, perfecto
2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) flor de la vida, plenitud- primary- primarily
- primary colours
- prime minister
- prime number
- prime time
3. adjectiveprime-time advertising.) horas de máxima audiencia
II
verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) cebar- primertr[praɪm]1 (main, chief) principal, primero,-a; (major) primordial2 (first-rate - meat) de primera (calidad); (example, location) excelente3 SMALLMATHEMATICS/SMALL primo1 (best time of life) flor nombre femenino de la vida1 (engine, pump, bomb) cebar; (surface, wood) imprimar, preparar2 figurative use (person) preparar, enseñar\SMALLIDIOMATIC EXPRESSION/SMALLto be in one's prime / be in the prime of life estar en la flor de la vidaprime cost coste nombre masculino de producciónPrime Minister primer,-a ministro,-aprime time horas nombre femenino plural de máxima audiencia1) : cebarto prime a pump: cebar una bomba2) prepare: preparar (una superficie para pintar)3) coach: preparar (a un testigo, etc.)prime adj1) chief, main: principal, primero2) excellent: de primera (categoría), excelenteprime nthe prime of one's life : la flor de la vidaadj.• de primera clase adj.• fundamental adj.• primero, -a adj.• primo, -a adj.• principal adj.• selecto, -a adj.n.• flor s.f.• primavera s.f.v.• aparejar v.• aprestar v.• cebar v.• imprimar v.• instruir v.• preparar v.
I praɪmadjective (no comp)a) ( major) principalto be of prime importance — ser* de primordial or fundamental importancia
b) ( first-rate) <example/location> excelente; < cut> de primera (calidad)in prime condition — <athlete/racehorse> en óptimas condiciones; <car/antique> en excelente estado
II
to be in one's prime o in the prime of life — estar* en la flor de la vida or en la mejor edad
III
a) ( prepare for painting) \<\<wood/metal\>\> aplicar* una capa de imprimación or de base a; \<\<canvas\>\> preparar, aprestarb) \<\<pump/gun\>\> cebarc) ( brief) preparar[praɪm]1. ADJ1) (=major, main) [cause, objective, target] principalthe/a prime cause of stress in the workplace — la principal causa/una de las principales causas de estrés en el trabajo
•
the prime candidate to take over his job is May Reid — May Reid es la candidata con más posibilidades de sustituirle en el puesto•
our prime concern is public safety — nuestra mayor or principal preocupación es la seguridad ciudadana•
to be of prime importance — ser de primordial importancia, ser de fundamental importancia2) (=top-quality, excellent) [real estate, property] de primera; [ingredient, cut] de primera (calidad)•
to be in prime condition — [cattle, fruit, car] estar en perfecto estado; [athlete] estar en plena forma3) (=classic) perfecto4) (Math) [number] primo2. N1) (=best years)•
when trade unionism was in its prime — cuando el sindicalismo estaba en su apogeoto be in one's prime or in the prime of life — [person] estar en la flor de la vida
to be cut off or cut down in one's prime — morir en la flor de la vida
•
he's past his prime — ya ha dejado atrás los mejores años de su vidathe hotel was past its prime — hum el hotel ya había dejado atrás sus días de gloria
2) (Rel) prima f3. VT1) (prior to painting) imprimar, preparar; (with primer) aplicar una capa de imprimación a; (with undercoat) aplicar una capa de (pintura) base a; (with anticorrosive) aplicar una capa de pintura anticorrosiva a2) (prior to use) [+ gun, pump] cebar- prime the pumphe was willing to prime the pump by offering finance — estaba dispuesto a ofrecerse a financiarlo para que saliera adelante
public investment is the best way of priming the pump of economic activity — la inversión pública es la mejor forma de promover la actividad económica
3) (=prepare) [+ student, politician, soldier] preparar4) (with drink)he primed himself for the interview with a stiff whisky — se tomó un whisky fuerte como preparación para la entrevista
4.CPDprime cost N — coste m neto, coste m de producción
prime factor N — factor m primordial, factor m principal
the prime meridian N — (Geog) el meridiano de Greenwich
prime minister N — primer(a) ministro(-a) m / f
prime ministership N — (=period of office) mandato m como primer ministro; (=office) cargo m de(l) primer ministro
prime mover N — (=person) promotor(a) m / f ; (Philos) primer motor m
a prime mover in Middle East events — una de las promotoras de los acontecimientos en el Oriente Medio
prime number N — (Math) número m primo
prime rate N — tipo m de interés preferencial
prime lending rate — tipo m de interés preferencial sobre los préstamos
prime time N — (TV) horas fpl de máxima or mayor audiencia
prime-timethe programme was repeated in prime time — el programa se repitió a una de las horas de máxima or mayor audiencia
* * *
I [praɪm]adjective (no comp)a) ( major) principalto be of prime importance — ser* de primordial or fundamental importancia
b) ( first-rate) <example/location> excelente; < cut> de primera (calidad)in prime condition — <athlete/racehorse> en óptimas condiciones; <car/antique> en excelente estado
II
to be in one's prime o in the prime of life — estar* en la flor de la vida or en la mejor edad
III
a) ( prepare for painting) \<\<wood/metal\>\> aplicar* una capa de imprimación or de base a; \<\<canvas\>\> preparar, aprestarb) \<\<pump/gun\>\> cebarc) ( brief) preparar
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