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1 build
to build a brand créer une marqueIt follows the much vaunted launch that month of The Independent's first brand building campaign for nearly two years, using cinema and posters. The agency change is the latest in a series of measures by the paper's new management to build a stronger brand and halt the circulation slide.
to build sth into a product incorporer qch dans un produit;∎ the alarm will be built into the system le système sera doté d'une alarme incorporée(a) (develop) (business) développer, établir; (reputation) bâtir, établir; (production) accroître, augmenter(b) (advertise) faire de la publicité pour -
2 form
form [fɔ:m]forme ⇒ 1 (a)-(d), 1 (f)-(m), 1 (r), 1 (s) silhouette ⇒ 1 (b) formulaire ⇒ 1 (e) classe ⇒ 1 (n) former ⇒ 2 (a), 2 (b), 2 (e), 2 (f) façonner ⇒ 2 (a) se former ⇒ 2 (c), 3 (a), 3 (b) créer ⇒ 2 (d) composer ⇒ 2 (e)1 noun∎ in the form of a heart en forme de cœur;∎ her plan began to take form son projet a commencé à prendre tournure ou forme(b) (body, figure) forme f, silhouette f;∎ a slender form appeared at the door une silhouette élancée apparut à la porte;∎ the human form la forme humaine(c) (aspect, mode) forme f;∎ it's written in the form of a letter c'est écrit sous forme de lettre;∎ the Devil appeared in the form of a goat le diable apparut sous la forme d'une chèvre;∎ the same product in a new form le même produit présenté différemment;∎ what form should my questions take? comment devrais-je formuler mes questions?;∎ the interview took the form of an informal chat l'entrevue prit la forme d'une discussion informelle;∎ her anxiety showed itself in the form of anger son inquiétude se manifesta par de la colère(d) (kind, type) forme f, sorte f;∎ one form of cancer une forme de cancer;∎ we studied three different forms of government nous avons examiné trois systèmes de gouvernement ou trois régimes différents;∎ all forms of sugar le sucre sous toutes ses formes;∎ she sent some flowers as a form of thanks elle a envoyé des fleurs en guise de remerciements∎ to fill in or out a form remplir un formulaire;∎ printed form imprimé m(f) (condition) forme f, condition f;∎ in good form en pleine forme, en excellente condition;∎ John was British on or American in good form at lunch John était en forme ou plein d'entrain pendant le déjeuner;∎ British on or American in their current form they're unlikely to win étant donné leur forme actuelle ils ont peu de chances de gagner;∎ to study (the) form (in horse racing) examiner le tableau des performances des chevaux∎ form and content la forme et le fond;∎ his writing lacks form ce qu'il écrit n'est pas clair;∎ her ideas lack form ses idées sont confuses(h) (standard practice) forme f, règle f;∎ to do sth as a matter of form faire qch pour la forme;∎ what's the usual form in these cases? que fait-on d'habitude ou quelle est la marche à suivre dans ces cas-là?;∎ Law in due form en bonne et due forme∎ it's bad form cela ne se fait pas;∎ it's good form c'est de bon ton, cela se fait;∎ it is bad form to ask a lady her age ce n'est pas poli de demander son âge à une dame∎ form of address formule f de politesse;∎ the correct form of address for a senator la manière correcte de s'adresser à un sénateur;∎ it's only a form of speech ce n'est qu'une façon de parler;∎ the form of the marriage service les rites mpl du mariage∎ the masculine form la forme du masculin, le masculin∎ she's in the first/sixth form ≃ elle est en sixième/première∎ has he got form? est-ce qu'il a un casier judiciaire?(a) (shape) former, construire; (character, mind) former, façonner; (sentence) construire; Metallurgy former, façonner;∎ he formed the model out of or from clay il a sculpté ou façonné le modèle dans l'argile;∎ form the dough into a ball pétrissez la pâte en forme de boule;∎ she has trouble forming certain words elle a du mal à prononcer certains mots;∎ it was certainly a character-forming experience c'est sans aucun doute une expérience qui forme ou façonne le caractère(b) (take the shape of) former, faire;∎ the coastline forms a series of curves la côte forme une série de courbes;∎ the children formed a circle les enfants formèrent un cercle;∎ form a line please faites la queue s'il vous plaît;∎ the applicants formed a queue les candidats firent la queue∎ he's wary of forming friendships il hésite à nouer des amitiés;∎ to form an impression avoir une impression(d) (organize → association, club) créer, fonder; (→ committee, government) former; Commerce (→ company) fonder, créer;∎ they formed themselves into a committee ils se constituèrent en comité(e) (constitute) composer, former;∎ to form the basis of sth constituer la base de ou servir de base à qch;∎ to form (a) part of sth faire partie de qch;∎ the countries forming the alliance les pays qui constituent l'alliance∎ how to form the past tense comment former le passé composé(a) (materialize) se former, prendre forme;∎ doubts began to form in his mind des doutes commencèrent à prendre forme dans son esprit, il commença à avoir des doutes(b) (take shape) se former;∎ form into a line! alignez-vous!;∎ we formed into groups nous nous sommes mis en groupes, nous avons formé des groupes►► Linguistics form class catégorie f grammaticale;Computing form document document m canevas;Computing form feed avancement m du papier;form letter lettre f circulaire;British School form teacher, form tutor ≃ professeur m principal;Linguistics form word mot-outil m, mot m faisant fonction de désinenceBritish se mettre en ligne, s'aligner
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