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61 sell
1. n разг. умение торговать, показать товар лицомhard sell — навязывание товара; настойчивое рекламирование; броская реклама
2. n разг. разочарование, досадаwhat a sell! — какая досада!, как жаль!
3. n разг. обман, надувательство, «покупка»it was just a sell — это была просто «покупка»
4. n сл. предательство5. n сл. передача, выдача в руки властей6. v продатьto sell to disadvantage — продать с убытком, быть в накладе
7. v торговать, продаватьto sell forward, to sell for forward delivery — продавать с будущей поставкой
to sell time — предоставлять возможность выступить по радио или телевидению в определённое время
to sell oneself — продавать себя, продаваться
8. v продаватьсяto sell well — иметь хороший сбыт, легко продаваться; быть ходким товаром
to sell badly — плохо продаваться; иметь плохой сбыт
tennis balls sell best in summer — лето — время самого большого спроса на теннисные мячи
to sell for … — продаваться по … цене
goods made to sell — ходкий товар; товар, который не залёживается
9. v ком. поставлять товар10. v содействовать продажеcontract to sell — соглашение о продаже, запродажа
agreement to sell — соглашение о продаже, «запродажа»
11. v амер. рекламировать; популяризировать; пропагандировать; расхваливать, восхвалять12. v разг. находить распространениеdo you think the idea will sell? — вы думаете, эта мысль будет подхвачена ?
13. v предавать14. v амер. разг. внушать; уговаривать, уламывать, убеждатьto sell children on reading — приохотить детей к чтению; внушить детям любовь к чтению
campaign manager trying to sell his candidate — руководитель избирательной кампании, пытающийся протащить своего кандидата
he was sold on the idea — его в этом убедили; он ухватился за эту мысль
I am not sold on this — я от этого не в восторге; я против этого
she was still reluctant, still not completely sold — она ещё колебалась, ещё не была вполне убеждена
15. v обыкн. сл. обманывать, надувать; разыгрыватьСинонимический ряд:1. imposture (noun) cheat; counterfeit; deceit; deception; fake; flam; flimflam; fraud; gyp; hoax; humbug; imposture; mare's nest; phony; put-on; sham; spoof; swindle2. betray (verb) betray; cross; deceive; disappoint; double-cross; fail; sell out; violate3. bring (verb) bring; bring in; fetch4. exchange (verb) auction; bargain; barter; deal in; exchange; give; handle; hawk; market; merchandise; peddle; retail; trade; trade in; vendАнтонимический ряд: -
62 too
too [tu:]∎ I like Thai food - I do too or me too j'aime la cuisine thaïlandaise - moi aussi;∎ he's a professor too (as well as something else) il est également professeur; (as well as someone else) lui aussi est professeur;∎ stylistically, too, they are similar du point de vue du style également, ils se ressemblent;∎ literary would I too fail? allais-je échouer moi aussi?(b) (excessively) trop;∎ it's too difficult c'est trop difficile;∎ too difficult a job un travail trop difficile;∎ she works too hard elle travaille trop;∎ I have one apple too many j'ai une pomme de trop;∎ that's too bad c'est vraiment dommage; ironic tant pis!;∎ too little money trop peu d'argent;∎ too few people trop peu de gens;∎ 50p too much 50p de trop;∎ she's too tired to go out elle est trop fatiguée pour sortir;∎ all too soon we had to go home très vite, nous avons dû rentrer;∎ figurative you're going too far tu exagères, tu vas trop loin;∎ you're too kind vous êtes trop aimable;∎ I know her all or only too well je ne la connais que trop(c) (with negatives) trop;∎ the first ski slope wasn't too bad la première descente n'était pas trop difficile;∎ I wasn't too happy about it ça ne me réjouissait pas trop;∎ she hasn't been too well elle ne va pas trop bien depuis quelque temps(d) (moreover) en outre, en plus;∎ he's so silly! - and a grown man too! qu'est-ce qu'il peut être bête! - et il en a passé l'âge en plus!∎ and quite right too! tu as/il a/ etc bien fait;∎ about time too! ce n'est pas trop tôt!;∎ I should think so too! j'espère bien!;∎ too true! ça, c'est vrai!∎ you didn't do your homework - I did too! tu n'as pas fait tes devoirs - si!;∎ you will too behave! si, tu vas être sage! -
63 Bateman, John Frederick La Trobe
[br]b. 30 May 1810 Lower Wyke, near Halifax, Yorkshire, Englandd. 10 June 1889 Moor Park, Farnham, Surrey, England[br]English civil engineer whose principal works were concerned with reservoirs, water-supply schemes and pipelines.[br]Bateman's maternal grandfather was a Moravian missionary, and from the age of 7 he was educated at the Moravian schools at Fairfield and Ockbrook. At the age of 15 he was apprenticed to a "civil engineer, land surveyor and agent" in Oldham. After this apprenticeship, Bateman commenced his own practice in 1833. One of his early schemes and reports was in regard to the flooding of the river Medlock in the Manchester area. He came to the attention of William Fairbairn, the engine builder and millwright of Canal Street, Ancoats, Manchester. Fairbairn used Bateman as his site surveyor and as such he prepared much of the groundwork for the Bann reservoirs in Northern Ireland. Whilst the reports on the proposals were in the name of Fairbairn, Bateman was, in fact, appointed by the company as their engineer for the execution of the works. One scheme of Bateman's which was carried forward was the Kendal Reservoirs. The Act for these was signed in 1845 and was implemented not for the purpose of water supply but for the conservation of water to supply power to the many mills which stood on the river Kent between Kentmere and Morecambe Bay. The Kentmere Head dam is the only one of the five proposed for the scheme to survive, although not all the others were built as they would have retained only small volumes of water.Perhaps the greatest monument to the work of J.F.La Trobe Bateman is Manchester's water supply; he was consulted about this in 1844, and construction began four years later. He first built reservoirs in the Longdendale valley, which has a very complicated geological stratification. Bateman favoured earth embankment dams and gravity feed rather than pumping; the five reservoirs in the valley that impound the river Etherow were complex, cored earth dams. However, when completed they were greatly at risk from landslips and ground movement. Later dams were inserted by Bateman to prevent water loss should the older dams fail. The scheme was not completed until 1877, by which time Manchester's population had exceeded the capacity of the original scheme; Thirlmere in Cumbria was chosen by Manchester Corporation as the site of the first of the Lake District water-supply schemes. Bateman, as Consulting Engineer, designed the great stone-faced dam at the west end of the lake, the "gothic" straining well in the middle of the east shore of the lake, and the 100-mile (160 km) pipeline to Manchester. The Act for the Thirlmere reservoir was signed in 1879 and, whilst Bateman continued as Consulting Engineer, the work was supervised by G.H. Hill and was completed in 1894.Bateman was also consulted by the authorities in Glasgow, with the result that he constructed an impressive water-supply scheme derived from Loch Katrine during the years 1856–60. It was claimed that the scheme bore comparison with "the most extensive aqueducts in the world, not excluding those of ancient Rome". Bateman went on to superintend the waterworks of many cities, mainly in the north of England but also in Dublin and Belfast. In 1865 he published a pamphlet, On the Supply of Water to London from the Sources of the River Severn, based on a survey funded from his own pocket; a Royal Commission examined various schemes but favoured Bateman's.Bateman was also responsible for harbour and dock works, notably on the rivers Clyde and Shannon, and also for a number of important water-supply works on the Continent of Europe and beyond. Dams and the associated reservoirs were the principal work of J.F.La Trobe Bateman; he completed forty-three such schemes during his professional career. He also prepared many studies of water-supply schemes, and appeared as professional witness before the appropriate Parliamentary Committees.[br]Principal Honours and DistinctionsFRS 1860. President, Institution of Civil Engineers 1878, 1879.BibliographyAmong his publications History and Description of the Manchester Waterworks, (1884, London), and The Present State of Our Knowledge on the Supply of Water to Towns, (1855, London: British Association for the Advancement of Science) are notable.Further ReadingObituary, 1889, Minutes of the Proceedings of the Institution of Civil Engineers 97:392– 8.Obituary, 1889, Proceedings of the Royal Society 46:xlii-xlviii. G.M.Binnie, 1981, Early Victorian Water Engineers, London.P.N.Wilson, 1973, "Kendal reservoirs", Transactions of the Cumberland and Westmorland Antiquarian and Archaeological Society 73.KM / LRDBiographical history of technology > Bateman, John Frederick La Trobe
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