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21 Monell, Ambrose
SUBJECT AREA: Metallurgy[br]b. 1874 New York, USAd. 2 May 1921 Beacon, New York, USA[br]American metallurgist who gave his name to a successful nickel-copper alloy.[br]After graduating from Columbia University in 1896. Monell became a metallurgical engineer to the Carnegie Steel Company, rising in six years to be Assistant to the President. In 1900, while Manager of the company's open-hearth steelworks at Pittsburg, he patented a procedure for making high-carbon steel in basic conditions on the hearth of a fixed/stationary furnace; the method was intended to refine pig-iron containing substantial proportions of phosphorus and to do so relatively quickly. The process was introduced at the Homestead Works of the Carnegie Steel Company in February 1900, where it continued in use for some years. In April 1902 Monell was among those who launched the International Nickel Company of New Jersey in order to bring together a number of existing nickel interests; he became the new company's President. In 1904–5, members of the company's metallurgical staff produced an alloy of about 70 parts nickel and 30 copper which seemed to show great commercial promise on account of its high resistance to corrosion and its good appearance. Monell agreed to the suggestion that the new alloy should be given his name; for commercial reasons it was marketed as "Monel metal". In 1917, following the entry of the USA into the First World War, Monell was commissioned Colonel in the US Army (Aviation) for overseas service, relinquishing his presidency of the International Nickel Company but remaining as a director. At the time of his death he was also a director in several other companies in the USA.[br]Bibliography1900, British patent no. 5506 (taken out by O. Imray on behalf of Monell).Monell insinuated an account of his steel-making procedure at a meeting of the Iron and Steel Institute held in London and reported in The Journal of the Iron and SteelInstitute (1900) 1:71–80; some of the comments made by other speakers, particularly B.Talbot, were adverse. The following year (1901) Monell produced a general historical review: "A summary of development in open-hearth steel", Iron TradeReview 14(14 November):39–47.Further ReadingA.J.Wadhams, 1931, "The story of the nickel industry", Metals and Alloys 2(3):166–75 (mentions Monell among many others, and includes a portrait (p. 170)).JKA -
22 TAD
1) Медицина: transverse abdominal diameter2) Американизм: Technology Activities Database3) Военный термин: Telecommunications Automation Directorate, Time And Date, Tooele Army depot, tactical action display, tactical air defense, tactical air direction, tactical air director, tactical air doctrine, target acquisition data, target area designation, target area designator, task assignment directive, task assignment drawing, technical acceptance date, temporary additional duty, temporary attached duty, test and development, training aids division5) Шутливое выражение: Touch And Die6) Автомобильный термин: thermactor air diverter7) Ветеринария: (transmissible animal diseases) трансмиссивные болезни животных8) Телекоммуникации: Telephone Answering Device9) Сокращение: Tactical Air Defence, Target Acquisition & Designation, Target Assembly Data, Terrain Analysis Dataset, Theater Air Defense, Towed Artillery Digitalization (system), Trailing Arm Drive, Turbo Alternator Drive10) Электроника: Technical Audio Device11) Нефть: tender-assisted drilling, акт приёмки после испытаний изделия (test acceptance document), подтверждение технических возможностей изделия при приёмке (technical acceptance demonstration), подтверждение технических возможностей при приёмке (изделия), дата технической приёмки (technical acceptance date), акт приёмки после испытаний (изделия)12) Фирменный знак: The Associated Designers13) Глоссарий компании Сахалин Энерджи: temporary agreed discharges14) Образование: Technical Assistance District15) Таможенная деятельность: Transit Accompanying Document16) Контроль качества: technical acceptance demonstration, test acceptance document17) Химическое оружие: Target Audience Description18) Нефть и газ: temporary agreed discharge19) Программное обеспечение: The Architect's Desktop -
23 tad
1) Медицина: transverse abdominal diameter2) Американизм: Technology Activities Database3) Военный термин: Telecommunications Automation Directorate, Time And Date, Tooele Army depot, tactical action display, tactical air defense, tactical air direction, tactical air director, tactical air doctrine, target acquisition data, target area designation, target area designator, task assignment directive, task assignment drawing, technical acceptance date, temporary additional duty, temporary attached duty, test and development, training aids division5) Шутливое выражение: Touch And Die6) Автомобильный термин: thermactor air diverter7) Ветеринария: (transmissible animal diseases) трансмиссивные болезни животных8) Телекоммуникации: Telephone Answering Device9) Сокращение: Tactical Air Defence, Target Acquisition & Designation, Target Assembly Data, Terrain Analysis Dataset, Theater Air Defense, Towed Artillery Digitalization (system), Trailing Arm Drive, Turbo Alternator Drive10) Электроника: Technical Audio Device11) Нефть: tender-assisted drilling, акт приёмки после испытаний изделия (test acceptance document), подтверждение технических возможностей изделия при приёмке (technical acceptance demonstration), подтверждение технических возможностей при приёмке (изделия), дата технической приёмки (technical acceptance date), акт приёмки после испытаний (изделия)12) Фирменный знак: The Associated Designers13) Глоссарий компании Сахалин Энерджи: temporary agreed discharges14) Образование: Technical Assistance District15) Таможенная деятельность: Transit Accompanying Document16) Контроль качества: technical acceptance demonstration, test acceptance document17) Химическое оружие: Target Audience Description18) Нефть и газ: temporary agreed discharge19) Программное обеспечение: The Architect's Desktop -
24 Eisler, Paul
[br]b. 1907 Vienna, Austria[br]Austrian engineer responsible for the invention of the printed circuit.[br]At the age of 23, Eisler obtained a Diploma in Engineering from the Technical University of Vienna. Because of the growing Nazi influence in Austria, he then accepted a post with the His Master's Voice (HMV) agents in Belgrade, where he worked on the problems of radio reception and sound transmission in railway trains. However, he soon returned to Vienna to found a weekly radio journal and file patents on graphical sound recording (for which he received a doctorate) and on a system of stereoscopic television based on lenticular vertical scanning.In 1936 he moved to England and sold the TV patent to Marconi for £250. Unable to find a job, he carried out experiments in his rooms in a Hampstead boarding-house; after making circuits using strip wires mounted on bakelite sheet, he filed his first printed-circuit patent that year. He then tried to find ways of printing the circuits, but without success. Obtaining a post with Odeon Theatres, he invented a sound-level control for films and devised a mirror-drum continuous-film projector, but with the outbreak of war in 1939, when the company was evacuated, he chose to stay in London and was interned for a while. Released in 1941, he began work with Henderson and Spalding, a firm of lithographic printers, to whom he unwittingly assigned all future patents for the paltry sum of £1. In due course he perfected a means of printing conducting circuits and on 3 February 1943 he filed three patents covering the process. The British Ministry of Defence rejected the idea, considering it of no use for military equipment, but after he had demonstrated the technique to American visitors it was enthusiastically taken up in the US for making proximity fuses, of which many millions were produced and used for the war effort. Subsequently the US Government ruled that all air-borne electronic circuits should be printed.In the late 1940s the Instrument Department of Henderson and Spalding was split off as Technograph Printed Circuits Ltd, with Eisler as Technical Director. In 1949 he filed a further patent covering a multilayer system; this was licensed to Pye and the Telegraph Condenser Company. A further refinement, patented in the 1950s, the use of the technique for telephone exchange equipment, but this was subsequently widely infringed and although he negotiated licences in the USA he found it difficult to license his ideas in Europe. In the UK he obtained finance from the National Research and Development Corporation, but they interfered and refused money for further development, and he eventually resigned from Technograph. Faced with litigation in the USA and open infringement in the UK, he found it difficult to establish his claims, but their validity was finally agreed by the Court of Appeal (1969) and the House of Lords (1971).As a freelance inventor he filed many other printed-circuit patents, including foil heating films and batteries. When his Patent Agents proved unwilling to fund the cost of filing and prosecuting Complete Specifications he set up his own company, Eisler Consultants Ltd, to promote food and space heating, including the use of heated cans and wallpaper! As Foil Heating Ltd he went into the production of heating films, the process subsequently being licensed to Thermal Technology Inc. in California.[br]Bibliography1953, "Printed circuits: some general principles and applications of the foil technique", Journal of the British Institution of Radio Engineers 13: 523.1959, The Technology of Printed Circuits: The Foil Technique in Electronic Production.1984–5, "Reflections of my life as an inventor", Circuit World 11:1–3 (a personal account of the development of the printed circuit).1989, My Life with the Printed Circuit, Bethlehem, Pennsylvania: Lehigh University Press.KF -
25 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
26 pressure
'preʃə1) ((the amount of force exerted by) the action of pressing: to apply pressure to a cut to stop bleeding; A barometer measures atmospheric pressure.) presión2) ((a) strain or stress: The pressures of her work are sometimes too much for her.) presión3) (strong persuasion; compulsion or force: He agreed under pressure.) presión•- pressurise
- pressure cooker
pressure n presióntr['preʃəSMALLr/SMALL]1 (force, weight) presión nombre femenino2 SMALLMETEOROLOGY/SMALL presión nombre femenino3 SMALLMEDICINE/SMALL tensión nombre femenino arterial, tensión■ she has high/low blood pressure tiene la tensión alta/baja4 (forcible influence) presión nombre femenino5 (stress) tensión nombre femenino1 SMALLAMERICAN ENGLISH/SMALL (pressurize) apretar\SMALLIDIOMATIC EXPRESSION/SMALLto do something under pressure hacer algo presionado,-a (por alguien)to bring pressure to bear on somebody ejercer presión sobre alguiento put pressure on somebody (to do something) presionar a alguien (para que haga algo)pressure cooker olla a presión, olla expréspressure gauge manómetropressure group grupo de presiónpressure n1) : presión fto be under pressure: estar bajo presiónn.• apremio s.m.• apretadera s.f.• apretujón s.m.• apretón s.m.• forzoso s.m.• impulso s.m.• influencia s.f.• opresión s.f.• premura s.f.• presión (Física) s.f.• tensión nerviosa s.f.• urgencia s.f.
I 'preʃər, 'preʃə(r)1) u ca) ( Phys) presión fhigh/low pressure — ( Meteo) altas/bajas presiones; (before n)
b) (press, touch) presión fto put pressure on something — hacer* presión sobre algo
2) u (influence, force) presión fto bring pressure to bear on somebody — ejercer* presión sobre alguien
to put/pile on the pressure — (colloq) apretar* los tornillos (fam)
3) u c (demands, stress)the pressures of city life — las presiones or las tensiones a las que somete la vida urbana
II
transitive verb presionarto pressure somebody to + INF — presionar a alguien para que (+ subj)
['preʃǝ(r)]to pressure somebody into -ing: he was pressured into withdrawing from the competition — lo presionaron hasta que se retiró del concurso
1. N1) (lit)a) (Phys, Tech, Met) presión foil/water pressure — presión f del aceite/del agua
•
at full pressure — (Tech) a toda presión•
could you check the tyre pressure? — ¿me puede mirar la presión de los neumáticos?atmospheric 2., blood 2., diastolic, high-pressure, systolic•
under pressure — a presiónb) (from hand, foot etc) presión fit took a bit of pressure to make the lid close — se tuvo que hacer un poco de fuerza para cerrar la tapa
2) (fig) presión fI left the job because I couldn't stand the pressure — dejé el trabajo porque no aguantaba la presión
•
to bring pressure to bear on sb (to do sth) — frm ejercer presión sobre algn (para que haga algo)•
to put pressure on sb (to do sth) — presionar a algn (para que haga algo)it will put intense pressure on our already overstretched resources — supondrá una gran carga sobre nuestros recursos, ya apurados al máximo
the cut in interest rates will take the pressure off sterling — la reducción de los tipos de interés eliminará la presión existente sobre la libra esterlina
•
pressure of time prevented her from dealing with all the problems — el apremio del tiempo no le permitió tratar todos los problemas•
under pressure, to act/work under pressure — obrarabajar bajo presiónpeer I, 2.he's under a lot of pressure — está bajo mucha presión, está sometido a mucha presión
2.VT (=pressurize) presionar3.CPDpressure cabin N — (Aer, Space) cabina f presurizada
pressure cooker N — (lit) olla f a presión, olla f exprés; (fig) polvorín m
pressure feed N — tubo m de alimentación a presión
pressure gauge N — manómetro m
pressure group N — grupo m de presión
pressure pan N (US) — = pressure cooker
pressure point N — (Anat) punto m de presión
pressure sore N — úlcera f por presión
pressure suit N — traje m de presión compensada
* * *
I ['preʃər, 'preʃə(r)]1) u ca) ( Phys) presión fhigh/low pressure — ( Meteo) altas/bajas presiones; (before n)
b) (press, touch) presión fto put pressure on something — hacer* presión sobre algo
2) u (influence, force) presión fto bring pressure to bear on somebody — ejercer* presión sobre alguien
to put/pile on the pressure — (colloq) apretar* los tornillos (fam)
3) u c (demands, stress)the pressures of city life — las presiones or las tensiones a las que somete la vida urbana
II
transitive verb presionarto pressure somebody to + INF — presionar a alguien para que (+ subj)
to pressure somebody into -ing: he was pressured into withdrawing from the competition — lo presionaron hasta que se retiró del concurso
-
27 have two bites at a cherry
1) делить что-л. и без того небольшоеBut Wakefield's pride was severely hurt, and he answered disdainfully, take it all, man - take it all - never make two bites of a cherry... (W. Scott, ‘The Two Drovers’, ch. 1) — Но все происшедшее сильно задело самолюбие Уэйкфилда, и он презрительно ответил: - Берите себе все пастбище и никогда не делите то малое, что и поделить нельзя...
Let us toss up for the apple: there is no use making two bites of a cherry. — Бросим монету и решим, кому достанется яблоко; нет смысла делить его.
2) прилагать излишние старания, проявлять чрезмерное рвение, усердиеMr. George Devine, the artistic director of the English Stage Company, pointed out that the majority of papers had not agreed to the request and that many would be reviewing the play at its Paris production. Which means that most of the critics have had two bites at the cherry... (‘Daily Worker’) — Мистер Жорж Девин, художественный руководитель английского театра, отметил, что большинство газет не посчиталось с его просьбой и многие напечатали рецензии на парижскую постановку пьесы Осборна до ее постановки в английском театре. Это означает, что большинству критиков пришлось без всякой на то необходимости два раза рецензировать одну и ту же пьесу...
Let us do this work at a stretch and not make two bites of a cherry. — Давайте сделаем эту работу в один присест, не будем растягивать ее.
Large English-Russian phrasebook > have two bites at a cherry
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28 finance
1 noun(a) (money, field) finance f;∎ we don't have the necessary finance nous n'avons pas les fonds nécessairesFinance Act loi f de Finances;finance bill projet m de loi de finances;finance charges frais m pl financiers;finance company société f financière, = société britannique de financement pour les achats à crédit;finance costs frais financiers;finance department direction f financière;finance director directeur(trice) m, f financier(ère);British finance house société financière, = société britannique de financement pour les achats à crédit;Finance Minister ministre m de l'Économie et des Finances∎ the company's finances are a bit low just now les finances de l'entreprise sont un peu basses en ce moment(project) financer; (person, company) financer, commanditer;∎ the company has agreed to finance staff training l'entreprise a donné son accord pour financer la formation du personnel -
29 project
n ком. проект; план; a проектний; плановийнаперед визначена система заходів, що передбачає порядок, послідовність і строки виконання робіт═════════■═════════agreed-on project узгоджений проект; building project проект будівництва; capital project інвестиційний проект • програма капіталовкладень; construction project проект будівництва; contract project контрактний проект; development project дослідно-конструкторська робота • науково-технічна розробка; export project план експорту; final project остаточний проект; follow-on project завдання на доробку; industrial project проект будівництва промислового об'єкта; in-house project проект, здійснений власними силами; international project міжнародний проект; investment project інвестиційний проект • програма капіталовкладень; joint project спільний проект; large-scale project великомасштабний проект; licensed project ліцензований проект; long-term project довгостроковий проект; major project важливий проект; make-work project проект створення робочих місць • план зайнятості; mandatory projects обов'язкові проекти; pilot project експериментальний проект; priority project пріоритетний проект; promotional project проект організації заходів стимулювання збуту; representative project типовий проект; short-term project короткостроковий проект; standard project типовий проект; technical project технічний проект; umbrella project всеосяжний проект═════════□═════════development of a project розробка проекту; project committee проектна група; project control управління проектом; project coordinator координатор проекту; project department проектний відділ; project director керівник проекту; project documentation проектна документація; project in progress незавершений проект; project in the planning stage проект на початковому етапі розробки; project management управління проектом; project management group група управління проектом; project manager менеджер проекту; project plan проектний план; project purchase придбання проекту; project report звіт про виконання проекту; project under construction об'єкт, який будується; research and development project науково-дослідний проект; to abandon a project відмовлятися/відмовитися від проекту; to approve a project схвалювати/схвалити проект; to carry out a project здійснювати/здійснити проект; to complete a project завершувати/завершити здійснення проекту • завершувати/завершити проект; to develop a project розробити/ розробляти проект; to endorse a project схвалювати/схвалити проект; to evaluate a project оцінювати/оцінити проект; to expand a project розширяти/розширити проект; to finalize a project завершувати/завершити здійснення проекту; to finance a project фінансувати/профінансувати проект; to fund a project фінансувати/профінансувати проект; to handle a project здійснювати/здійснити проект; to hand over a project передавати/ передати проект; to implement a project здійснювати/здійснити проект; to launch a project починати/почати здійснення проекту; to outline a project окреслювати/окреслити проект; to participate in a project брати/взяти участь в проекті; to present a project подавати/подати проект на розгляд; to research a project досліджувати/дослідити проект; to review a project переглядати/переглянути проект; to revise a project переглядати/переглянути проект; to submit a project for approval подавати/подати проект на затвердження; to support a project підтримувати/підтримати проект; to take over a project приймати/прийняти від когось проект; to undertake a project брати/взяти на себе проект; to work onaproject працювати над проектом; to work out a project опрацьовувати/опрацювати проект
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