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21 btl
1) Общая лексика: Describes marketing which has a short-tem duration, such as non-media advertising, direct-mail, e-mail, exibitions, incentives, brochures, etc., which is targeted directly at the consumer/customer. Often used by compan2) Военный термин: Battle, Battle Loss3) Техника: barrier temperature-limited4) Шутливое выражение: Bush Team Leader6) Сокращение: Backplane Transceiver Logic, Bell Telephone Laboratories, Biomass to Liquid ( преобразование биомассы в синтетическое топливо)7) Энергетика: Biomass To Liquids8) Реклама: Below-The-Line ("под чертой"), "под чертой" (рекламные мероприятия, воздействующие на мотивации потребителя непосредственно (дегустации, раздача образцов продвигаемого товара и др.). Традиционно BTL включает промо-акции по стимулированию сбыта.)9) СМИ: Below The Line10) Деловая лексика: Better Than Life11) Газоперерабатывающие заводы: образующая линия12) Hi-Fi. Bridge-tied load -
22 target
target [ˈtα:gɪt]1. nouna. cible f• our target is young people under 20 notre cible, ce sont les jeunes de moins de 20 ansb. ( = objective) objectif m• they set themselves a target of $1,000 ils se sont fixé 1 000 dollars comme objectif• the government met its target for reducing unemployment le gouvernement a réussi à réduire le chômage conformément à ses objectifsa. [+ enemy troops] prendre pour cible ; [+ missile, weapon] pointerb. [+ market, audience] ciblerc. [+ aid, benefits] affecter3. adjective[date, amount] prévu4. compounds* * *['tɑːgɪt] 1.1) gen cible f; Military objectif mto be right on target — lit être en plein dans la cible; fig mettre en plein dans le mille
2) (goal, objective) objectif m3) ( butt) cible f2. 3.to be the target of — être objet de [abuse, ridicule]
transitive verb1) Military ( aim) diriger [weapon, missile]; ( choose as objective) prendre [quelque chose] pour cible [city, site, factory]2) fig ( in marketing) viser [group, sector]to be targeted at — [product, publication] viser [group]
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23 ABC1
MARKETING = catégorie sociale allant du cadre supérieur au cadre moyen, au pouvoir d'achat élevé (dans le cadre du système de classification sociale britannique ABC1) -
24 target
A n1 (in archery, shooting practice) cible f ;2 Mil (of bomb, missile) objectif m ; to be a soft target être une cible facile ; to be right on target être en plein dans la cible ;3 (goal, objective) objectif m, but m ; production target cible f de production ; to meet one's target atteindre son but ; to be on target réaliser ses objectifs ; the figures are way off ou below target les chiffres sont très insuffisants ;4 ( butt) cible f ; to be the target of être objet de [abuse, ridicule] ; an easy ou soft target une cible facile ; to be right on target [jibe, criticism] mettre en plein dans le mille ○.C vtr1 Mil ( aim) diriger [weapon, missile] (at, on sur) ; ( choose as objective) prendre [qch] pour cible [city, site, factory] ;2 fig ( in marketing) viser, cibler [group, sector] ; to be targeted at [product, publication] viser, cibler [group]. -
25 ABC1
ABC1 [‚eɪbi:si:'wʌn]1 noun= catégorie sociale allant du cadre supérieur au cadre moyen, au pouvoir d'achat élevé (dans le cadre du système de classification sociale britannique ABC1)au pouvoir d'achat élevé;∎ the magazine has been targeted at ABC1 men aged 25 - 44 le magazine s'adresse aux hommes de 25 à 44 ans au pouvoir d'achat élevé -
26 direct mail
A mail message that is targeted toward specific users that meet the specific requirements of a marketing campaign. -
27 CRM
"The process of building profitable customer relationships through the delivery of highly targeted interactions at all customer touch points by aligning marketing, sales and service functions and systems." -
28 customer relationship management
"The process of building profitable customer relationships through the delivery of highly targeted interactions at all customer touch points by aligning marketing, sales and service functions and systems."English-Arabic terms dictionary > customer relationship management
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