-
21 target audience
audience f cible -
22 target buyer
acheteur(euse) m, f cible -
23 target consumer
consommateur(trice) m, f cible -
24 target group
groupe m cible -
25 target market
marché m cible -
26 target
1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) blanco2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) blanco3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) blancotarget n blanco / objetivotr['tɑːgɪt]1 (of missile, goal, aim) objetivo2 (in shooting, of criticism) blanco3 (board) diana1 (aim at target) apuntar2 (cause to have effect on) dirigir a, destinar a1 (date, figure) fijado,-a; (audience, market) objetivo\SMALLIDIOMATIC EXPRESSION/SMALLto be on target ir de acuerdo a lo previstotarget language idioma nombre masculino de destinotarget practice prácticas nombre femenino plural de tiromoving target blanco móviltarget ['tɑrgət] vt: fijar como objetivo, dirigir, destinartarget n1) : blanco mtarget practice: tiro al blanco2) goal, objective: meta f, objetivo mn.• blanco s.m.• hito s.m.• mira s.f.• mirilla s.f.• objetivo s.m.
I 'tɑːrgət, 'tɑːgɪt1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir*['tɑːɡɪt]1. N1) (Sport) blanco m, diana f ; (Mil) objetivo mhe missed the target — no dio en el blanco or la diana
•
an easy target — (lit, fig) un blanco fácil•
a fixed target — un blanco fijo•
a moving target — un blanco móvil•
the shot was off target — (Ftbl, Hockey etc) el tiro iba desviado a gol•
the shot was on target — (Ftbl, Hockey etc) el tiro iba directo a gol•
a soft target — (lit, fig) un blanco fácil2) (=person on receiving end) [of criticism, remark] blanco m ; [of advertising] objetivo mhe has been the target of criticism over his handling of the affair — ha sido el blanco de las críticas por su manejo del asunto
this made him a prime target for blackmail — esto le convirtió en un blanco perfecto para el chantaje
3) (=objective) objetivo m, meta fproduction targets for 1980 — los objetivos or las metas de producción para 1980
•
the project is on target for completion — el proyecto lleva camino de terminarse dentro del plazo previsto•
to set a target for sth — fijar un objetivo para algoto set o.s. a target — fijarse un objetivo
2. VT1) (Mil) [+ positions, installations] fijar como objetivo2) (=select, single out)cigarette companies seem to be targeting children intentionally — las tabacaleras parecen estar dirigiendo su publicidad a los niños deliberadamente
•
to target sth/sb for sth, the government will target high earners for tax increases — el gobierno hará recaer la subida de los impuestos particularmente sobre aquellos con sueldos elevados3) (fig) (=aim)•
to target sth at sb/sth, products targeted at children — productos dirigidos a los niñosprograms targeted at reducing infant deaths — programas que tienen como objetivo reducir el número de muertes infantiles
3.CPDtarget area N — (Mil) zona f objetivo
target audience N — público m objetivo
target date N — fecha f límite
target group N — grupo m objetivo, grupo m destinatario
target language N — lengua f de destino
target market N — mercado m objetivo
target practice N — tiro m al blanco, prácticas fpl de tiro
target price N — precio m indicativo
target weight N — peso m ideal
* * *
I ['tɑːrgət, 'tɑːgɪt]1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir* -
27 target
I 1. ['tɑːgɪt]1) bersaglio m.; mil. obiettivo m.2) (goal) obiettivo m., scopo m.3) (butt) bersaglio m.2.to be the target of — essere bersaglio di [ ridicule]
modificatore [date, figure] previsto; [ audience] di riferimentoII ['tɑːgɪt]1) (aim) puntare [weapon, missile] (at, on verso, su); (choose as objective) mirare a [site, factory]2) fig. (in marketing) individuare [group, sector]to be targeted at — [ product] essere diretto o mirato a [ group]
* * *1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) bersaglio2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) bersaglio3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) bersaglio* * *I 1. ['tɑːgɪt]1) bersaglio m.; mil. obiettivo m.2) (goal) obiettivo m., scopo m.3) (butt) bersaglio m.2.to be the target of — essere bersaglio di [ ridicule]
modificatore [date, figure] previsto; [ audience] di riferimentoII ['tɑːgɪt]1) (aim) puntare [weapon, missile] (at, on verso, su); (choose as objective) mirare a [site, factory]2) fig. (in marketing) individuare [group, sector]to be targeted at — [ product] essere diretto o mirato a [ group]
-
28 marketing
(study, theory) marketing m, mercatique f; (of product) commercialisation fmarketing agreement accord m de commercialisation;marketing analyst analyste m f mercaticien(enne);marketing approach démarche f marketing;marketing audit audit m marketing;marketing auditor audit marketing, auditeur(trice) m, f marketing;marketing budget budget m marketing;marketing campaign campagne f de marketing;marketing channel circuit m de commercialisation ou de distribution;marketing communications channel canal m de communication commerciale;marketing company entreprise f de marketing;marketing concept concept m de marketing;marketing consultancy (service, activity) conseil m en marketing; (company) société f de conseil en marketing;marketing consultant conseiller(ere) m, f commercial(e);marketing costs frais m pl de commercialisation;marketing department service m du marketing;marketing efficiency efficacité f du marketing;marketing efficiency study contrôle m d'efficacité du marketing;marketing environment environnement m commercial ou marketing;marketing executive responsable m f du marketing;marketing expert mercaticien(enne) m, f;marketing fit ajustement m stratégique;marketing implementation mise f en place marketing;COMPUTING marketing information system système m d'information marketing;marketing intelligence intelligence f marketing;marketing intelligence system système d'intelligence marketing;marketing management gestion f du marketing;marketing manager directeur(trice) m, f du marketing;marketing mix marchéage m, marketing mix m;marketing myopia myopie f marketing;marketing network réseau m de commercialisation;marketing orientation optique f marketing;marketing plan plan m marketing;marketing planner responsable m f de planification marketing;marketing planning planification f marketing;marketing policy politique f de commercialisation;marketing questionnaire questionnaire f d'étude de marché;marketing research recherche f commerciale;marketing spectrum marchéage;marketing spend dépenses f pl de marketing;marketing strategy stratégie f marketing;marketing study étude f commerciale ou marketing;marketing subsidiary filiale f de distribution;marketing target cible f commerciale;marketing team équipe f commerciale;marketing techniques techniques f pl commerciales;marketing tool outil m de marketing -
29 marketing territory
марк. маркетинговая [рыночная\] территория*, территория сбыта* (географическая территория, охваченная деятельностью компании, т. е. территория, на которой проживает целевая аудитория компании; данная территория является рынком сбыта товаров и услуг фирмы)We expanded our marketing territory into the New Jersey, Pennsylvania, and Ohio areas and had a total sale of approximately 3700 cars. — Мы расширили нашу маркетинговую территорию, включив в нее штаты Нью-Джерси, Пенсильвания и Огайо, в результате чего объем наших продаж достиг около 3700 машин.
Syn:See: -
30 marketing program launch conference
конференция по запуску маркетинговой программы
Эта конференция служит платформой для формирования общественного мнения и коммуникации ключевых задач Олимпийского спонсорства. Она является превосходной возможностью сформировать широкую целевую аудиторию.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing program launch conference
This conference gives a chance to communicate Olympic sponsorship key messages through an opinion-making platform. It is also an opportunity to get a wide target audience.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > marketing program launch conference
-
31 target demographics
1) марк. демографические характеристики целевой аудитории [группы\] (определяются в ходе маркетинговых исследований для выявления целевой группы)2) марк. целевая группа [аудитория\] ( обладающая определенными демографическими характеристиками)The target demographics for this marketing plan includes current members and non-members of this community. — Целевая группа этого маркетингового плана включает действительных членов этого сообщества, а также тех, кто не является его членами.
Syn: -
32 target segment
марк. целевой сегментA target segment is a group of individuals or organizations we focus our marketing efforts on. — Целевой сегмент — это группа индивидов или организаций, на которых направлены наши маркетинговые усилия.
See: -
33 marketing strategy statement
марк. изложение стратегии маркетинга (документ, представляющий в расширенном виде маркетинговую стратегию компании; состоит из трех частей: в первой части дается описание величины, структуры и поведения целевого рынка, предполагаемого позиционирования товара, а также показателей объема продаж, доли рынка и прибыли на несколько ближайших лет; во второй части даются общие сведения о предполагаемой цене товара, об общем подходе к его распределению и смете расходов на маркетинг в течение первого года; в третьей части содержатся перспективные цели по показателям сбыта и прибыли, а также долговременный стратегический подход к формированию комплекса маркетинга)See:Англо-русский экономический словарь > marketing strategy statement
-
34 target area
марк. целевая сфера ( коммерческой деятельности)The number of potential prospects in a target area is a factor in determining how best to spend your marketing resources. — Количество потенциальных потребителей в целевой сфере является фактором, определяющим то, как наилучшим образом использовать маркетинговые ресурсы.
-
35 Target
Público objetivo al que se dirigen las acciones de Marketing -
36 target oriented marketing
Общая лексика: целевой маркетинг, целевые маркетинговые мероприятияУниверсальный англо-русский словарь > target oriented marketing
-
37 Target Advertising Marketing
Business: TAMУниверсальный русско-английский словарь > Target Advertising Marketing
-
38 Target Industry Marketing
Business: TIMУниверсальный русско-английский словарь > Target Industry Marketing
-
39 marketing target
cible f commerciale -
40 zielorientiertes Marketing
Business german-english dictionary > zielorientiertes Marketing
См. также в других словарях:
target marketing — target market UK US noun [C, usually singular] MARKETING ► the group of people that a company wants to sell its products or services to: the target market for sth »The key target market for this newspaper is middle aged professionals.… … Financial and business terms
target marketing — The selection of one or more segments of an available market as a target for marketing a product or service. This is known as the target market or served market. Since it has become almost impossible to market products that will satisfy everyone … Big dictionary of business and management
target marketing — / tɑ:gɪt ˌmɑ:kɪtɪŋ/ noun the aiming of advertising or selling at a specific group of consumers who all have similar characteristics … Marketing dictionary in english
Target — Saltar a navegación, búsqueda Para la cadena de grandes almacenes estadounidense, véase Target Corporation. Target (en español objetivo) es un anglicismo también conocido por público objetivo, grupo objetivo, mercado objetivo o mercado meta. Este … Wikipedia Español
target market — ➔ market1 * * * target market UK US noun [C, usually singular] MARKETING ► the group of people that a company wants to sell its products or services to: the target market for sth »The key target market for this newspaper is middle aged… … Financial and business terms
Target Account Selling — (TAS) is a sales process training workshop originally developed in 1988 by Target Marketing Systems, an Atlanta based sales training company, which merged with The Sales Consultancy in 1998, before being acquired by Siebel Systems in 1999, and… … Wikipedia
Target market — A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.[1] A well defined target market is the first element to a marketing strategy. The target market and the marketing… … Wikipedia
target market — noun A group of people whose needs and preferences match the product range of a company and to whom those products are marketed See Also: target marketing … Wiktionary
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing ethics — Marketing Key concepts Product marketing · Pricing … Wikipedia