-
1 tactical marketing
марк. = operational marketing -
2 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
3 operational marketing
марк. операционный [тактический\] маркетинг (вид маркетинга, в основе которого лежит процесс получения заданного объема продаж на уже существующих рынках путем использования тактических средств, относящихся к товару и его цене, продвижению товара)Syn:Ant: -
4 strategic marketing
марк. стратегический маркетинг (прослеживание эволюции заданного рынка и выявление различных существующих либо потенциальных рынков или их сегментов на основе анализа потребностей, нуждающихся в удовлетворении)Ant: -
5 TES
1) Военный термин: Tactical Electronic Squadron, Tactical Event System, tactical engagement simulation, tactical equipment shop, target engagement simulator, target engagement system, telemetry evaluation station, test and evaluation squadron, total ELINT system2) Техника: Tactile Effects System, thermal energy storage3) Юридический термин: Truth Evaluation System4) Оптика: Theatre Entry Standard5) Сокращение: Tactical Engagement Simulator, Tactical Engagement System, Tactical Environment Simulation, Tactical Environment System, Tactical Exploitation System (US Army), Telemetering Evaluation Station, Test & Evaluation Squadron, Thermal Elbow Sight, Threat Emitter Simulator, Times Educational Supplement, Transportable Earth Station (UK), Thermal Emission Spectrometer (on Mars Observer)6) Университет: Technology Education Sport7) Физиология: Test, Therapeutic Electrical Stimulation8) Электроника: Two Electron Satellite9) Вычислительная техника: Technology Enabled Marketing, Terminal Emulation Services, Thermal Emission Spectrometer (on Mars Observer, Space)10) Связь: telephone earth station11) Силикатное производство: transmission electron microscopy12) Фирменный знак: Tye Engineering & Surveying, Inc.13) Деловая лексика: Training Of European Statisticians14) Образование: Teachers Expectations For Students, The Educational Society15) Пластмассы: Thermoplastic Styrenic Elastomer16) Телефония: Task event services17) Электротехника: tidal electrical station -
6 TAM
1) Компьютерная техника: Twentieth Anniversary Macintosh2) Военный термин: Tacticly Advanced Mercenaries, Theater Analysis Model, Transportation Aircraft Maintenance, table of authorized materiel, tactical air meet, tactical air missile, tactical air mission, tactical air model, target-activated munition, technical area manager3) Техника: telecommunications access method, teleprocessing access method, thermionic array module, three-axis magnetometer, throwaway maintenance5) Юридический термин: Techniques Of Alcohol Management6) Экономика: общий имеющийся рынок (total available market)7) Телекоммуникации: Timer Active Monitor8) Сокращение: Tactical Air Management, Tactical Air Meet Flying exercise (NATO), Tamil, Tanque Argentino Mediano (Medium tank (Argentina)), Target Airplane Model, Tovarna Avtomobilov in Motorjev (Slovenia), Towed Acoustic Monitor, Transport Aerien Militaire (Military transport authority (France)), technical ammunition9) Университет: Team Approach To Mastery10) Физиология: Tampon, Total Atherosclerosis Management12) Вирусология: thymidine-analogue mutations (мутации резистентности к аналогам тимидина)13) Фирменный знак: Thomas Aircraft Maintenance15) Деловая лексика: Target Advertising Marketing16) Сетевые технологии: transfer access method17) ЕБРР: TurnAround Management Programme18) Телефония: telephone answering machine19) Расширение файла: Terminal Access Method20) Майкрософт: менеджер по технической поддержке22) СМС: That Amuses Me23) AMEX. Tubos de Acero de Mexico, S. A.24) Музеи: Tomorrow's Aeronautical Museum -
7 tam
1) Компьютерная техника: Twentieth Anniversary Macintosh2) Военный термин: Tacticly Advanced Mercenaries, Theater Analysis Model, Transportation Aircraft Maintenance, table of authorized materiel, tactical air meet, tactical air missile, tactical air mission, tactical air model, target-activated munition, technical area manager3) Техника: telecommunications access method, teleprocessing access method, thermionic array module, three-axis magnetometer, throwaway maintenance5) Юридический термин: Techniques Of Alcohol Management6) Экономика: общий имеющийся рынок (total available market)7) Телекоммуникации: Timer Active Monitor8) Сокращение: Tactical Air Management, Tactical Air Meet Flying exercise (NATO), Tamil, Tanque Argentino Mediano (Medium tank (Argentina)), Target Airplane Model, Tovarna Avtomobilov in Motorjev (Slovenia), Towed Acoustic Monitor, Transport Aerien Militaire (Military transport authority (France)), technical ammunition9) Университет: Team Approach To Mastery10) Физиология: Tampon, Total Atherosclerosis Management12) Вирусология: thymidine-analogue mutations (мутации резистентности к аналогам тимидина)13) Фирменный знак: Thomas Aircraft Maintenance15) Деловая лексика: Target Advertising Marketing16) Сетевые технологии: transfer access method17) ЕБРР: TurnAround Management Programme18) Телефония: telephone answering machine19) Расширение файла: Terminal Access Method20) Майкрософт: менеджер по технической поддержке22) СМС: That Amuses Me23) AMEX. Tubos de Acero de Mexico, S. A.24) Музеи: Tomorrow's Aeronautical Museum -
8 TDM
1) Медицина: Therapeutic drug monitoring2) Спорт: Team Death Match3) Военный термин: Test Data Management, Transportable, Deployable, and/or Mobile, tactical decision model, tactical dispenser munition, task description memorandum, technical division manager, telecommunications data-link monitor, test data memorandum, trouble detection and monitoring4) Техника: telemetric data monitor, ternary delta modulation, testable design methodologies, thermal diffusion method, time duration modulation, torpedo detection modification, tunnel-diode mixer5) Химия: Time Density Mass6) Математика: Transform Domain Manipulation7) Музыка: Totally Delightful Music8) Телекоммуникации: Time Division Multiplexing, уплотнение с временным разделением (сигналов или каналов)9) Сокращение: Tactical Munition Dispenser, Technical Development & Marketing Inc. (USA), Time Division Multiplexer10) Физика: Two Dimensional Material11) Физиология: Film, Extended Release12) Электроника: The Douched Moose14) Связь: Time Division Multiplex (ing)15) Транспорт: Transportation Demand Management, Travel Demand Model16) Бытовая техника: временное разделение каналов17) Образование: Toledo Detroit Mentor18) Сетевые технологии: time-division multiplexing19) Полимеры: tertiary dodecyl mercaptan20) Автоматика: tool data management21) Химическое оружие: technical directive memorandum22) Расширение файла: Technical Document Management, Time Division Multiplex23) СМС: Too Damn Much -
9 tdm
1) Медицина: Therapeutic drug monitoring2) Спорт: Team Death Match3) Военный термин: Test Data Management, Transportable, Deployable, and/or Mobile, tactical decision model, tactical dispenser munition, task description memorandum, technical division manager, telecommunications data-link monitor, test data memorandum, trouble detection and monitoring4) Техника: telemetric data monitor, ternary delta modulation, testable design methodologies, thermal diffusion method, time duration modulation, torpedo detection modification, tunnel-diode mixer5) Химия: Time Density Mass6) Математика: Transform Domain Manipulation7) Музыка: Totally Delightful Music8) Телекоммуникации: Time Division Multiplexing, уплотнение с временным разделением (сигналов или каналов)9) Сокращение: Tactical Munition Dispenser, Technical Development & Marketing Inc. (USA), Time Division Multiplexer10) Физика: Two Dimensional Material11) Физиология: Film, Extended Release12) Электроника: The Douched Moose14) Связь: Time Division Multiplex (ing)15) Транспорт: Transportation Demand Management, Travel Demand Model16) Бытовая техника: временное разделение каналов17) Образование: Toledo Detroit Mentor18) Сетевые технологии: time-division multiplexing19) Полимеры: tertiary dodecyl mercaptan20) Автоматика: tool data management21) Химическое оружие: technical directive memorandum22) Расширение файла: Technical Document Management, Time Division Multiplex23) СМС: Too Damn Much -
10 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
11 TIM
1) Компьютерная техника: Tactile Interactive Monitor, terrestrial interface module2) Американизм: Total Information Management, Tourist Information Material3) Военный термин: Target Intelligence Material, Technical Interface Meetings, Training In Mission, Transformation Of Installation Management, tactical interdiction mission, target incendiary marker, technical information manual, technical information on microfilm, test instrumented missile, tracking instruction manual, ТВМ (thermal imaging module), тепловизионный модуль4) Техника: telephone interface module, temperature indicator monitor, time indicator, miniature, time interval measurement, time interval meter, timing circuit, tracking instrument mount, traffic interface module, transient intermodulation distortion, transistor information microfile, trigger inverter module, Toxic Industrial Material5) Религия: Teens In Mission, Timothy, Training In Ministry6) Телекоммуникации: TCP/IP Inverse Multiplexing Protocol, Telecom Idea Management, несовпадение идентификатора трассировки (Time Identifier Mismatch)7) Сокращение: Tactical Internet Model, Target Information Module, Ticket-Issue Machines Ltd (manufacturer), Transmission Interface Module, time meter, track imitation8) Электроника: Transparent Insulation Materials9) Вычислительная техника: Thermal Interface Material (CPU), Token Interface Module (Token Ring)10) Транспорт: Thunder In Muncie11) Деловая лексика: Target Industry Marketing, Technology Industry And Manufacturing12) Образование: Technology Instructional Mentor13) Химическое оружие: technical interchange meeting14) Расширение файла: Technical Information Memo (Compaq)15) Строительные материалы: HIM, heat insulating material, heat insulation material, thermal insulating material, thermal insulation material, теплоизолирующий материал, теплоизоляционный материал, термоизолирующий материал, термоизоляционный материал16) Электротехника: time-interval meter17) Чат: This Is Mine -
12 TMR
1) Общая лексика: полнорационная смесь (total mixed ration)2) Военный термин: Transportation Movement Release, Tripod Mount Ring, tactical missile receiver, technical memorandum report, total materiel requirement, training and maneuver regulations, transportation movements release3) Техника: Time Meter- Recorder, tactical microwave radio4) Юридический термин: Texas Mountain Raiders, The Trademark Reporter5) Биржевой термин: Table Mountain Rancheria6) Оптика: transmyocardial revascularization7) Университет: Training And Movement Of Researchers8) Вычислительная техника: Transient Memory Record, tripple modular redundancy9) Литература: ToastMasters Region10) Нефть: triple mode redundancy, trunk mobile radio, trunked mobile radio system, трёхкратное модульное резервирование (triple modular redundancy)11) Биотехнология: tetramethylrhodamine12) Пищевая промышленность: Total Mixed Ration13) Фирменный знак: Theodosia Marina Resort14) Энергетика: tunneling magneto-resistive technology15) СМИ: Thacker Mountain Radio, The Medieval Reviews16) Деловая лексика: Test Measure And Results, Training And Mobility Of Researchers, Trade Marketing Representative17) Глоссарий компании Сахалин Энерджи: Technical modification request18) Образование: The Mental Revolution19) Контроль качества: triple modular redundancy20) Полупроводники: tunneling magnetoresistance21) Химическое оружие: Triple modular redundant22) Фантастика Time Machine Refrigerator23) NYSE. The Meridian Resource Corporation -
13 Tim
1) Компьютерная техника: Tactile Interactive Monitor, terrestrial interface module2) Американизм: Total Information Management, Tourist Information Material3) Военный термин: Target Intelligence Material, Technical Interface Meetings, Training In Mission, Transformation Of Installation Management, tactical interdiction mission, target incendiary marker, technical information manual, technical information on microfilm, test instrumented missile, tracking instruction manual, ТВМ (thermal imaging module), тепловизионный модуль4) Техника: telephone interface module, temperature indicator monitor, time indicator, miniature, time interval measurement, time interval meter, timing circuit, tracking instrument mount, traffic interface module, transient intermodulation distortion, transistor information microfile, trigger inverter module, Toxic Industrial Material5) Религия: Teens In Mission, Timothy, Training In Ministry6) Телекоммуникации: TCP/IP Inverse Multiplexing Protocol, Telecom Idea Management, несовпадение идентификатора трассировки (Time Identifier Mismatch)7) Сокращение: Tactical Internet Model, Target Information Module, Ticket-Issue Machines Ltd (manufacturer), Transmission Interface Module, time meter, track imitation8) Электроника: Transparent Insulation Materials9) Вычислительная техника: Thermal Interface Material (CPU), Token Interface Module (Token Ring)10) Транспорт: Thunder In Muncie11) Деловая лексика: Target Industry Marketing, Technology Industry And Manufacturing12) Образование: Technology Instructional Mentor13) Химическое оружие: technical interchange meeting14) Расширение файла: Technical Information Memo (Compaq)15) Строительные материалы: HIM, heat insulating material, heat insulation material, thermal insulating material, thermal insulation material, теплоизолирующий материал, теплоизоляционный материал, термоизолирующий материал, термоизоляционный материал16) Электротехника: time-interval meter17) Чат: This Is Mine -
14 tim
1) Компьютерная техника: Tactile Interactive Monitor, terrestrial interface module2) Американизм: Total Information Management, Tourist Information Material3) Военный термин: Target Intelligence Material, Technical Interface Meetings, Training In Mission, Transformation Of Installation Management, tactical interdiction mission, target incendiary marker, technical information manual, technical information on microfilm, test instrumented missile, tracking instruction manual, ТВМ (thermal imaging module), тепловизионный модуль4) Техника: telephone interface module, temperature indicator monitor, time indicator, miniature, time interval measurement, time interval meter, timing circuit, tracking instrument mount, traffic interface module, transient intermodulation distortion, transistor information microfile, trigger inverter module, Toxic Industrial Material5) Религия: Teens In Mission, Timothy, Training In Ministry6) Телекоммуникации: TCP/IP Inverse Multiplexing Protocol, Telecom Idea Management, несовпадение идентификатора трассировки (Time Identifier Mismatch)7) Сокращение: Tactical Internet Model, Target Information Module, Ticket-Issue Machines Ltd (manufacturer), Transmission Interface Module, time meter, track imitation8) Электроника: Transparent Insulation Materials9) Вычислительная техника: Thermal Interface Material (CPU), Token Interface Module (Token Ring)10) Транспорт: Thunder In Muncie11) Деловая лексика: Target Industry Marketing, Technology Industry And Manufacturing12) Образование: Technology Instructional Mentor13) Химическое оружие: technical interchange meeting14) Расширение файла: Technical Information Memo (Compaq)15) Строительные материалы: HIM, heat insulating material, heat insulation material, thermal insulating material, thermal insulation material, теплоизолирующий материал, теплоизоляционный материал, термоизолирующий материал, термоизоляционный материал16) Электротехника: time-interval meter17) Чат: This Is Mine -
15 tmr
1) Общая лексика: полнорационная смесь (total mixed ration)2) Военный термин: Transportation Movement Release, Tripod Mount Ring, tactical missile receiver, technical memorandum report, total materiel requirement, training and maneuver regulations, transportation movements release3) Техника: Time Meter- Recorder, tactical microwave radio4) Юридический термин: Texas Mountain Raiders, The Trademark Reporter5) Биржевой термин: Table Mountain Rancheria6) Оптика: transmyocardial revascularization7) Университет: Training And Movement Of Researchers8) Вычислительная техника: Transient Memory Record, tripple modular redundancy9) Литература: ToastMasters Region10) Нефть: triple mode redundancy, trunk mobile radio, trunked mobile radio system, трёхкратное модульное резервирование (triple modular redundancy)11) Биотехнология: tetramethylrhodamine12) Пищевая промышленность: Total Mixed Ration13) Фирменный знак: Theodosia Marina Resort14) Энергетика: tunneling magneto-resistive technology15) СМИ: Thacker Mountain Radio, The Medieval Reviews16) Деловая лексика: Test Measure And Results, Training And Mobility Of Researchers, Trade Marketing Representative17) Глоссарий компании Сахалин Энерджи: Technical modification request18) Образование: The Mental Revolution19) Контроль качества: triple modular redundancy20) Полупроводники: tunneling magnetoresistance21) Химическое оружие: Triple modular redundant22) Фантастика Time Machine Refrigerator23) NYSE. The Meridian Resource Corporation -
16 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
17 IMPACT
2) Американизм: Information Management Public Affairs Construction And Traffic3) Спорт: Increased Mastery And Professional Application Of Coaching Theory, Intense Motivated Performance Altering Conditioning Techniques4) Военный термин: Indiana Militia Practicing Airsoft Combat Tactics, Insensitive Munitions Packaging Technology, Intelligence Management Performance Accountability Communication And Tactical, implementation planning and control technique, improved administrative capability test6) Религия: Individuals Making Progress And Coming Together, Intensely Moving People After Christ Today, Intensive Ministry Program Advancing The Church Of Today, International Ministries Of Prophetic And Apostolic Churches Together7) Юридический термин: Informed Merchants To Prevent Alcoholic Crime Tendencies8) Телекоммуникации: Integrated Manufacturing Precision Assembly Cellular Technology9) Сокращение: Implementation, Planning And Control Technique, Integrated Missile Procedure And Control Trainer (UK)10) Университет: Impelling Manpower Practice And College Together, Institute For Modern Pedagogy And Creative Teaching, Integrated Multi Perspective Access To Campus Technology11) Вычислительная техника: Information Market Policy ACTions (ECHO)12) Космонавтика: Investigation of Magnetospheric Particle Acceleration and Turbulence (Sweden)13) Деловая лексика: Improving Mentor Practices And Communication Techniques, Increasing Markets Productivity And Construction Teamwork, Individualized Management Of Personal Assistant Consumer Teams, Involvement Motivation Professionalism Achievement Challenge Teamwork14) Образование: I'm Making Positive Action Choices Today, Im Making Positive Action Choices Today, Increasing Might Power Academics Choices Truth, Individualized Movement And Physical Activity For Children Today15) Сетевые технологии: Integrated Message Processing And Communications Technology16) Контроль качества: Inventory Management Program And Control Techniques17) Нефть и газ: Integrated Mechanical Properties Analysis & Characterization of Near-Wellbore Heterogeneity, комплексный метод анализа и описания механических свойств и зоны вокруг ствола скважины18) Общественная организация: Incorporation to Maximize Personal Achievement with Community Training19) Международная торговля: International Marketing Program For Agricultural Commodities And Trade -
18 impact
2) Американизм: Information Management Public Affairs Construction And Traffic3) Спорт: Increased Mastery And Professional Application Of Coaching Theory, Intense Motivated Performance Altering Conditioning Techniques4) Военный термин: Indiana Militia Practicing Airsoft Combat Tactics, Insensitive Munitions Packaging Technology, Intelligence Management Performance Accountability Communication And Tactical, implementation planning and control technique, improved administrative capability test6) Религия: Individuals Making Progress And Coming Together, Intensely Moving People After Christ Today, Intensive Ministry Program Advancing The Church Of Today, International Ministries Of Prophetic And Apostolic Churches Together7) Юридический термин: Informed Merchants To Prevent Alcoholic Crime Tendencies8) Телекоммуникации: Integrated Manufacturing Precision Assembly Cellular Technology9) Сокращение: Implementation, Planning And Control Technique, Integrated Missile Procedure And Control Trainer (UK)10) Университет: Impelling Manpower Practice And College Together, Institute For Modern Pedagogy And Creative Teaching, Integrated Multi Perspective Access To Campus Technology11) Вычислительная техника: Information Market Policy ACTions (ECHO)12) Космонавтика: Investigation of Magnetospheric Particle Acceleration and Turbulence (Sweden)13) Деловая лексика: Improving Mentor Practices And Communication Techniques, Increasing Markets Productivity And Construction Teamwork, Individualized Management Of Personal Assistant Consumer Teams, Involvement Motivation Professionalism Achievement Challenge Teamwork14) Образование: I'm Making Positive Action Choices Today, Im Making Positive Action Choices Today, Increasing Might Power Academics Choices Truth, Individualized Movement And Physical Activity For Children Today15) Сетевые технологии: Integrated Message Processing And Communications Technology16) Контроль качества: Inventory Management Program And Control Techniques17) Нефть и газ: Integrated Mechanical Properties Analysis & Characterization of Near-Wellbore Heterogeneity, комплексный метод анализа и описания механических свойств и зоны вокруг ствола скважины18) Общественная организация: Incorporation to Maximize Personal Achievement with Community Training19) Международная торговля: International Marketing Program For Agricultural Commodities And Trade -
19 demand management
- управление электропотреблением
- управление спросом
- регулирование нагрузки энергосистемы
- контроль и регулирование спроса
контроль и регулирование спроса
—
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
регулирование нагрузки энергосистемы
—
[Я.Н.Лугинский, М.С.Фези-Жилинская, Ю.С.Кабиров. Англо-русский словарь по электротехнике и электроэнергетике, Москва, 1999 г.]Тематики
- электротехника, основные понятия
EN
управление спросом
1) Это функция выявления всех видов спроса на продукцию и услуги для работы на рынке. Оно включает формирование приоритетов источников спроса в случае нехватки поставки. Должное управление спросом облегчает планирование и использование ресурсов для прибыльного результата бизнеса.
2) В маркетинге это процесс планирования, осуществления, контроля и мониторинга разработки, ценообразования, продвижения и дистрибуции продуктов и услуг для достижения тех операций, которые соответствуют потребностям организации и индивидуальным потребностям.
Синоним: управление маркетингом (marketing management)
[ http://www.abc.org.ru/gloss.html]
управление спросом
(ITIL Service Design)
(ITIL Service Strategy)
Процесс, отвечающий за понимание, прогнозирование и влияние на спрос заказчиков на услуги. Управление спросом работает соместно с управлением мощностями для обеспечения наличия у поставщика ИТ-услуг мощностей, необходимых для удовлетворения этого спроса. На стратегическом уровне управление спросом может использовать анализ профилей бизнес-деятельности и профилей пользователей, а на тактическом уровне – дифференцированное взимание оплаты для побуждения заказчиков к потреблению ИТ-услуг в периоды наименьшей загрузки, либо временные меры для реагирования на неожиданное увеличение спроса или на сбой конфигурационной единицы.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]EN
demand management
(ITIL Service Design)
(ITIL Service Strategy)
The process responsible for understanding, anticipating and influencing customer demand for services. Demand management works with capacity management to ensure that the service provider has sufficient capacity to meet the required demand. At a strategic level, demand management can involve analysis of patterns of business activity and user profiles, while at a tactical level, it can involve the use of differential charging to encourage customers to use IT services at less busy times, or require short-term activities to respond to unexpected demand or the failure of a configuration item.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]Тематики
EN
управление электропотреблением
—
[Я.Н.Лугинский, М.С.Фези-Жилинская, Ю.С.Кабиров. Англо-русский словарь по электротехнике и электроэнергетике, Москва, 1999 г.]Тематики
- электротехника, основные понятия
EN
Англо-русский словарь нормативно-технической терминологии > demand management
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