-
61 command
командование (организационная единица, лица руководящего состава), управление; соединение; объединение; группа войск; военный округ; команда, приказание; превосходство; контроль; топ. превышение; командовать; управлять; подавать командыData Services (and Administrative) Systems command — командование [управление] статистических (и административно-управленческих) информационных систем
major command, NATO forces — верховное [стратегическое] командование ОВС НАТО
UN command,Rear — командование тыла сил ООН
US Army Forces, Readiness command — СВ командования войск готовности ВС США
— RAF Transportation command— vest command in -
62 ATLAS
1) Авиация: Abbreviated Test Language for all system2) Военный термин: A Total Look At Support, Assessment Tool for Land Systems, a tactical, logistical, and air simulation, advanced tactical lightweight air superiority, advanced tactical lightweight avionics system, advanced technology large aircraft system, antitank laser assisted system, artillery towing light auxiliary system3) Техника: adaptive test and logic-analysis system, agency travel, lodging and subsistence system, antitank laser-assisted missile, automatic thin-layer analytical system4) Телекоммуникации: Accessing Telecoms Links Across Scotland5) Сокращение: Abbreviated Test Language for All Systems, Advanced Tactical Laser, Advanced Technology LADAR System (USA), Advanced Technology LADAR System, Advanced Technology Lightweight Artillery System, Affut de Tir Leger et Au Sol (Missile system (France)), All-Terrain Lifter Articulated System, Automatic Instrument Landing Approach System, Automatic Tray Label Assignment System (2004, replaces PASSPORT, supports EDL), Azimuth Target Intelligence & Acquisition System (Israel), Automated Trade Locator Assistance Network6) Физика: Argonne Tandem Linac Accelerator System7) Вычислительная техника: Atmospheric Laboratory for Applications and Science (Space)8) Транспорт: Advanced Traffic And Logistics Algorithms And Systems9) Воздухоплавание: Abbreviated Test Language for Avionics Systems10) Океанография: Aquatic And Terrestrial Load Of Anthropogenic Substances, Atmospheric Laboratory for Applications and Science, Autonomous Temperature Line Acquisition System11) Хобби: All Terrain Launch Aviation System -
63 Atlas
1) Авиация: Abbreviated Test Language for all system2) Военный термин: A Total Look At Support, Assessment Tool for Land Systems, a tactical, logistical, and air simulation, advanced tactical lightweight air superiority, advanced tactical lightweight avionics system, advanced technology large aircraft system, antitank laser assisted system, artillery towing light auxiliary system3) Техника: adaptive test and logic-analysis system, agency travel, lodging and subsistence system, antitank laser-assisted missile, automatic thin-layer analytical system4) Телекоммуникации: Accessing Telecoms Links Across Scotland5) Сокращение: Abbreviated Test Language for All Systems, Advanced Tactical Laser, Advanced Technology LADAR System (USA), Advanced Technology LADAR System, Advanced Technology Lightweight Artillery System, Affut de Tir Leger et Au Sol (Missile system (France)), All-Terrain Lifter Articulated System, Automatic Instrument Landing Approach System, Automatic Tray Label Assignment System (2004, replaces PASSPORT, supports EDL), Azimuth Target Intelligence & Acquisition System (Israel), Automated Trade Locator Assistance Network6) Физика: Argonne Tandem Linac Accelerator System7) Вычислительная техника: Atmospheric Laboratory for Applications and Science (Space)8) Транспорт: Advanced Traffic And Logistics Algorithms And Systems9) Воздухоплавание: Abbreviated Test Language for Avionics Systems10) Океанография: Aquatic And Terrestrial Load Of Anthropogenic Substances, Atmospheric Laboratory for Applications and Science, Autonomous Temperature Line Acquisition System11) Хобби: All Terrain Launch Aviation System -
64 atlas
1) Авиация: Abbreviated Test Language for all system2) Военный термин: A Total Look At Support, Assessment Tool for Land Systems, a tactical, logistical, and air simulation, advanced tactical lightweight air superiority, advanced tactical lightweight avionics system, advanced technology large aircraft system, antitank laser assisted system, artillery towing light auxiliary system3) Техника: adaptive test and logic-analysis system, agency travel, lodging and subsistence system, antitank laser-assisted missile, automatic thin-layer analytical system4) Телекоммуникации: Accessing Telecoms Links Across Scotland5) Сокращение: Abbreviated Test Language for All Systems, Advanced Tactical Laser, Advanced Technology LADAR System (USA), Advanced Technology LADAR System, Advanced Technology Lightweight Artillery System, Affut de Tir Leger et Au Sol (Missile system (France)), All-Terrain Lifter Articulated System, Automatic Instrument Landing Approach System, Automatic Tray Label Assignment System (2004, replaces PASSPORT, supports EDL), Azimuth Target Intelligence & Acquisition System (Israel), Automated Trade Locator Assistance Network6) Физика: Argonne Tandem Linac Accelerator System7) Вычислительная техника: Atmospheric Laboratory for Applications and Science (Space)8) Транспорт: Advanced Traffic And Logistics Algorithms And Systems9) Воздухоплавание: Abbreviated Test Language for Avionics Systems10) Океанография: Aquatic And Terrestrial Load Of Anthropogenic Substances, Atmospheric Laboratory for Applications and Science, Autonomous Temperature Line Acquisition System11) Хобби: All Terrain Launch Aviation System -
65 support
поддержка; обеспечение; тыловое обеспечение; материально-техническое обеспечение; МТО; обслуживание; головной отряд ( авангарда) ; сторожевая застава; второй эшелон ( в обороне) ; тыловой отряд; поддерживать; обеспечивать; обслуживать;C3 support — обеспечение средствами оперативного управления и связи; обеспечение органов руководства, управления и связи
nuclear (weapons) logistical support — тыловое обеспечение [МТО] применения ЯО
nuclear (weapons) logistics support — тыловое обеспечение [МТО] применения ЯО
— chemical corps support— cryptologistics support— logistical support— munitions logistic support— transportation support -
66 operation
операция; кампания; боевые [военные] действия; бой; сражение; эксплуатация; обслуживание; работа; pl. оперативное управление [отдел, отделение]; см. тж. action, battle, combatcounter C3 operation — операция [действия] против систем руководства, управления и связи [оперативного управления и связи]
counternaval forces naval operation (in closed or open offshore areas) — морская операция по разгрому ВМС противника (в закрытых или прилегающих к побережью открытых морских районах)
— breaching operation— exploitation-type operation— guarding security operations— missile operations— tactical operations— urban ized operations* * * -
67 office
управление; департамент; комитет; отдел; бюро; секретариат, канцелярия; разг. кабина экипажаJoint Service Cruise Missile Program [Project] office — объединенное управление разработки КР (для ВВС и ВМС)
office of Information, Navy — информационное управление ВМС
office of Research, Development and Evaluation — управление НИОКР ВМС
office of the Chief, Army Reserve — управление резерва СВ
office of the Comptroller, Navy — управление главного финансового инспектора ВМС
office of the Deputy COFS for Research, Development and Acquisition — управление заместителя НШ по НИОКР и закупкам (СВ)
office, Aerospace Research — управление воздушно-космических исследований
office, Analysis and Review — управление анализа и контроля потребностей
office, Armor Force Management and Standardization — управление по вопросам администрации и стандартизации бронетанковых войск
office, Assistant COFS for Force Development — управление ПНШ по строительству ВС
office, Assistant COFS for Intelligence — управление ПНШ по разведке
office, Assistant COFS — управление [отдел] ПНШ
office, Assistant Secretary of Defense — аппарат [секретариат] ПМО
office, Chief of Chaplains — управление начальника службы военных священников (СВ)
office, Chief of Civil Affairs — управление по связям с гражданской администрацией и населением
office, Chief of Engineers — управление начальника инженерных войск
office, Chief of Finance (and Accounting) — управление начальника финансовой службы (СВ)
office, Chief of Legislative Liaison — отдел связи с законодательными органами
office, Chief of Ordnance — управление начальника артиллерийско-технической службы (СВ)
office, Chief of R&D — управление НИОКР (СВ)
office, Chief of Transportation — управление [отдел] начальника транспортной службы
office, Chief, Chemical Corps — управление начальника химической службы
office, COFS for Operations — оперативное управление НШ
office, COFS, Army — аппарат НШ СВ
office, Consolidated Personnel — управление гражданских рабочих и служащих
office, Coordinator of Army Studies — управление координатора разработок СВ
office, Defense Transportation — управление военно-транспортной службы
office, Deputy Chief of Naval Operations, Air Warfare — управление заместителя НШ ВМС по боевому применению авиации
office, Deputy COFS for Aviation — отдел заместителя НШ по авиации (МП)
office, Deputy COFS for Installations and Logistics — управление заместителя НШ по расквартированию и тыловому обеспечению
office, Deputy COFS for Manpower — управление заместителя НШ по людским ресурсам
office, Deputy COFS for Operations and Training — управление заместителя НШ по оперативной и боевой подготовке
office, Deputy COFS for Plans and Logistics — управление заместителя НШ по планированию тылового обеспечения
office, Development and Engineering — отдел технических разработок (ЦРУ)
office, Development and Weapon Systems Analysis — управление разработки и анализа систем вооружения
office, Director of Development Planning — управление планирования строительства (ВВС)
office, Director of Foreign Intelligence — управление начальника внешней разведки
office, Distribution Services — отдел распределения и рассылки картографических изданий (МО)
office, Economic Research — отдел экономических исследований (ЦРУ)
office, Emergency Transportation — управление чрезвычайных перевозок
office, Employment Policy and Grievance Review — отдел по вопросам занятости и рассмотрению жалоб (СВ)
office, Federal Procurement Policy — управление разработки федеральной политики в области закупок
office, Force Planning and Analysis — управление планирования и анализа строительства ВС
office, General Council — управление генерального юрисконсульта
office, Geographic and Cartographic Research — отдел географических и картографических исследований (ЦРУ)
office, Imagery Analysis — отдел анализа видовой информации (ЦРУ)
office, Information and Legal Affairs — управление информации и права (МО)
office, Information for. the Armed Forces — управление информации ВС
office, JCS — аппарат КНШ
office, Judge Advocate General — управление начальника военно-юридической службы
office, Management and Budget — административно-бюджетное управление
office, Military Assistance — управление по оказанию военной помощи
office, Personnel Manager — отдел кадров (СВ)
office, Services and Information Agency — отдел управления информационного обеспечения
office, Special Assistant for Logistical Support of Army Aircraft — отдел специального помощника по вопросам МТО армейской авиации
office, Special Assistant for Logistical Support of Tactical Communications — отдел специального помощника по вопросам МТО тактических систем связи
office, the Inspector General — управление генерального инспектора
office, the Legislative Affairs — управление военного законодательства
office, Under Secretary of Navy — аппарат заместителя министра ВМС
office, Under Secretary of the Air Force — аппарат заместителя министра ВВС
Personnel, Plans and Training office — отдел по вопросам ЛС, планирования и боевой подготовки
Strategic Objectives [Targets] Planning office — управление планирования стратегических задач (КНШ)
Surveillance, Target Acquisition and Night Observation System office — управление разработки систем наблюдения, засечки целей и ПНВ
— Resources Management office -
68 squadron
батальон ( разведывательный) ; ав. эскадрилья; ркт. эскадрилья, дивизион; мор. эскадра; отряд; Бр. рота (танковая, БМ, разведывательная, парашютная, служб тыла) ; батальон ( армейской авиации) ; арт., ркт. батарея; дивизион; эскадрон; сводить в эскадрильиaerospace (defense) missile squadron — эскадрилья ракет воздушно-космической обороны, ракетная эскадрилья ПКО
air portable (mechanized) squadron — Бр. авиатранспортабельный мотопехотный батальон
engineer squadron, reserve — инженерная рота резерва
field squadron, RAF regiment — Бр. рота охраны полка ВВС
field survey squadron, RE — Бр. (полевая) топогеодезическая рота инженерных войск
light AA squadron, RAF Regiment — Бр. батарея легкой ЗА авиационного полка
ordnance squadron, RE — Бр. артиллерийскотехническая рота инженерных войск
parachute squadron, RE — Бр. инженерная парашютная рота
— engineers special squadron— field squadron airfields— photographic reconnaissance squadron— strategic airlift squadron— tactical airlift squadron* * *1) эскадрон; 2) эскадрилья; 3) эскадра -
69 TAFIES
-
70 battalion
батальон; арт. дивизионAA artillery automatic weapons battalion, SP — дивизион ЗСУ
forward operations battalion, Intelligence and Security Command — передовой оперативный батальон командования разведки и безопасности
LIS Army, Europe battalion — батальон в составе СВ США в Европейской зоне (особой структуры)
operations battalion, Intelligence and Security Command — оперативный батальон командования разведки и безопасности
ordnance (nuclear) ammunition battalion — артиллерийско-технический батальон обеспечения (ядерными) боеприпасами
— AT artillery battalion— Commandos battalion— composite artillery battalion— light arrnored battalion— light artillery battalion— logistic support battalion— mechanized infantry battalion— mixed artillery battalion— petroleum supply battalion— Rangers battalion -
71 TI
1) Компьютерная техника: Text Information2) Медицина: тепловой индекс (thermal index), tricuspid insufficiency / недостаточность трёхстворчатого клапана3) Американизм: Taxable Income4) Спорт: Tournament Index, Tournaments Illuminated5) Военный термин: Target Intelligence, Tcp Ip, Transferred In, Transition Increment, target illumination, target indentification, target indication, target indicator, target information, targeting information, technical inspection, technical instruction, technical instructor, technical integration, test instruction, test instrumentation, thermal imager, thermal imaging, time of impact, torpedo instructor, tracer incendiary, track identity, track initiator, traffic identification, training instruction, training instructor, transmission identification, trial installation, troop information, Technical Intelligence (TECHINT)6) Техника: tape inverter, terminal installation, time integrating, tuning indicator7) Химия: Thermal Index, Titanium I8) Религия: Temple Israel, Total Immersion9) Юридический термин: The Informer10) Бухгалтерия: total income11) Автомобильный термин: transistorized ignition system12) Грубое выражение: Time In13) Политика: Tajikistan14) Сокращение: Civil aircraft marking (Costa Rica), Tactical Internet (US Army), Tactical Internet, Target Identification / Indicator, Targeted Individual, Technical Institute, Thermal Imager (or Imaging), Thermal Infra-red, Tigrinya, target identification, temperature indicator, thallium, track initiate15) Физиология: Teen Institute16) Электроника: Ion Temperature, Triggered Inversion17) Вычислительная техника: Texas Instruments, time index, Technical Interchange (Conference, IBM), Texas Instruments (Hersteller)18) Литература: Toastmasters International19) Кардиология: tricuspid insufficiency (недостаточность трехстворчатого клапана)20) Онкология: Tumor Inducing21) Фирменный знак: Touring International22) Деловая лексика: Thumb Indexed23) Сетевые технологии: Terabit Interceptor, Terminal Indicate Identity24) Полимеры: technical information, time interval25) Автоматика: (Temperature Indicator) Индикатор Температуры26) Авиационная медицина: trunk index27) Расширение файла: Texas Instruments, Inc., Temporary Instruction (NRC Inspection Manual)28) Правительство: Treasure Island29) НАСА: Test Iteration -
72 Ti
1) Компьютерная техника: Text Information2) Медицина: тепловой индекс (thermal index), tricuspid insufficiency / недостаточность трёхстворчатого клапана3) Американизм: Taxable Income4) Спорт: Tournament Index, Tournaments Illuminated5) Военный термин: Target Intelligence, Tcp Ip, Transferred In, Transition Increment, target illumination, target indentification, target indication, target indicator, target information, targeting information, technical inspection, technical instruction, technical instructor, technical integration, test instruction, test instrumentation, thermal imager, thermal imaging, time of impact, torpedo instructor, tracer incendiary, track identity, track initiator, traffic identification, training instruction, training instructor, transmission identification, trial installation, troop information, Technical Intelligence (TECHINT)6) Техника: tape inverter, terminal installation, time integrating, tuning indicator7) Химия: Thermal Index, Titanium I8) Религия: Temple Israel, Total Immersion9) Юридический термин: The Informer10) Бухгалтерия: total income11) Автомобильный термин: transistorized ignition system12) Грубое выражение: Time In13) Политика: Tajikistan14) Сокращение: Civil aircraft marking (Costa Rica), Tactical Internet (US Army), Tactical Internet, Target Identification / Indicator, Targeted Individual, Technical Institute, Thermal Imager (or Imaging), Thermal Infra-red, Tigrinya, target identification, temperature indicator, thallium, track initiate15) Физиология: Teen Institute16) Электроника: Ion Temperature, Triggered Inversion17) Вычислительная техника: Texas Instruments, time index, Technical Interchange (Conference, IBM), Texas Instruments (Hersteller)18) Литература: Toastmasters International19) Кардиология: tricuspid insufficiency (недостаточность трехстворчатого клапана)20) Онкология: Tumor Inducing21) Фирменный знак: Touring International22) Деловая лексика: Thumb Indexed23) Сетевые технологии: Terabit Interceptor, Terminal Indicate Identity24) Полимеры: technical information, time interval25) Автоматика: (Temperature Indicator) Индикатор Температуры26) Авиационная медицина: trunk index27) Расширение файла: Texas Instruments, Inc., Temporary Instruction (NRC Inspection Manual)28) Правительство: Treasure Island29) НАСА: Test Iteration -
73 ti
1) Компьютерная техника: Text Information2) Медицина: тепловой индекс (thermal index), tricuspid insufficiency / недостаточность трёхстворчатого клапана3) Американизм: Taxable Income4) Спорт: Tournament Index, Tournaments Illuminated5) Военный термин: Target Intelligence, Tcp Ip, Transferred In, Transition Increment, target illumination, target indentification, target indication, target indicator, target information, targeting information, technical inspection, technical instruction, technical instructor, technical integration, test instruction, test instrumentation, thermal imager, thermal imaging, time of impact, torpedo instructor, tracer incendiary, track identity, track initiator, traffic identification, training instruction, training instructor, transmission identification, trial installation, troop information, Technical Intelligence (TECHINT)6) Техника: tape inverter, terminal installation, time integrating, tuning indicator7) Химия: Thermal Index, Titanium I8) Религия: Temple Israel, Total Immersion9) Юридический термин: The Informer10) Бухгалтерия: total income11) Автомобильный термин: transistorized ignition system12) Грубое выражение: Time In13) Политика: Tajikistan14) Сокращение: Civil aircraft marking (Costa Rica), Tactical Internet (US Army), Tactical Internet, Target Identification / Indicator, Targeted Individual, Technical Institute, Thermal Imager (or Imaging), Thermal Infra-red, Tigrinya, target identification, temperature indicator, thallium, track initiate15) Физиология: Teen Institute16) Электроника: Ion Temperature, Triggered Inversion17) Вычислительная техника: Texas Instruments, time index, Technical Interchange (Conference, IBM), Texas Instruments (Hersteller)18) Литература: Toastmasters International19) Кардиология: tricuspid insufficiency (недостаточность трехстворчатого клапана)20) Онкология: Tumor Inducing21) Фирменный знак: Touring International22) Деловая лексика: Thumb Indexed23) Сетевые технологии: Terabit Interceptor, Terminal Indicate Identity24) Полимеры: technical information, time interval25) Автоматика: (Temperature Indicator) Индикатор Температуры26) Авиационная медицина: trunk index27) Расширение файла: Texas Instruments, Inc., Temporary Instruction (NRC Inspection Manual)28) Правительство: Treasure Island29) НАСА: Test Iteration -
74 helicopter
C2 helicopter — вертолет оперативного управления, штабной вертолет
helicopter with a flight refueling (probe) capability — вертолет с оборудованием для дозаправки топливом в воздухе
— assault support helicopter— patrol ling helicopter* * *• вертолет -
75 council
Intelligence (Activities Supervision) council — совет по наблюдению за деятельностью разведки (при директоре ЦРУ)
Intelligence Advisory council, NSC — консультативныи совет при СНБ по разведке
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76 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
77 coordinator
координатор; ркт. координатор цели, головка самонаведения, ГСНcoordinator, Army Security Assistance — координатор СВ по вопросам оказания военной помощи (иностранным государствам)
— helicopter coordinator airborne -
78 TIPI
1. tactical image processing and interpretation - обработка и дешифрирование данных тактической фотосъёмки;2. tactical information processing and interpretation - обработка и дешифрирование тактической информации;3. transportable automated intelligence processing and interpretation system - транспортабельная система автоматизированной обработки и дешифрирования разведывательной информации -
79 test
испытание; тест, проверка; экзамен; проверять; испытывать; испытательный; пробный; контрольный, проверочный; см. тж. testingnuclear (weapon) test (in the atmosphere, space, underground, underwater) — испытание ЯО (в атмосфере, космосе, под землей, под водой)
— developmental tests— end-of-cycle proficiency test— hands-on skill test -
80 simulation
моделирование; имитация
См. также в других словарях:
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