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121 point
1) точка2) балл, очко3) деление (шкалы); румб; лимб4) заострение, остриё, острый конец || заострять, затачивать5) полигр. пункт ( единица измерения в типографской системе мер)6) пост, пункт, место7) мыс8) наконечник9) предмет11) указывать•about a point — мат. в окрестности точки
point at infinity — мат. несобственный элемент, бесконечно удалённая точка
point covers a line — т. граф. вершина покрывает ребро
point in infinity — мат. точка в бесконечности
winding number of curve with respect to point — мат. порядок кривой относительно точки (число оборотов вектора, соединяющего данную точку с точкой кривой при обходе кривой)
right two points — мор. на два румба вправо
with a point as a center — мат. с центром в точке…
- bisecting point of a segment - conditionally stable point - division point - essentially singular point - general point - generic point - horizontal control point - infinitely remote point point - material point - minimal fixed point - negatively stable point - nonessential singular point - optimum point - piercing point of a line - point of greatest concentration - positively normal point - positively stable point - right singular point - single mass point - strongly recurrent point - strongly singular point - triply rational point - uniplanar double point - unstable nodal point - upper significance pointwith respect to point — мат. относительно точки
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122 command
командование; управление; часть; соединение; команда; приказание; командный сигнал, сигнал управления; командовать; управлять; подавать командыabsolute command of the air — господство [абсолютное превосходство] в воздухе
Central Allied Tactical Air command — объединённое тактическое авиационное командование ВВС НАТО на Центрально-европейском театре
control surface rate command — командный сигнал угловой скорости отклонения руля [поверхности управления]
vernier engine thrust command — ркт. команда на изменение тяги корректирующих двигателей
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123 squadron
air national guard fighter-interceptor squadron — эскадрилья истребителей-перехватчиков национальной гвардии ВВС
air observation post squadron — Бр. эскадрилья самолётов-корректировщиков
aircraft early-warning and control squadron — авиационная эскадрилья дальнего радиолокационного обнаружения и наведения
armament and electronics maintenance squadron — эскадрилья технического обслуживания вооружения и электронного оборудования
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124 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
125 JSC
1) Общая лексика: (Joint Stock Company) ОАО (Открытое акционерное общество)2) Военный термин: Joint Security Commission, Joint Services Committee, Joint Spectrum Center, Joint Strategic Committee, Junior Staff Course, Lyndon B. Johnson Space Center, joint security control, joint signal center, joint strategic capabilities, joint support center, joint support command, junior soldiers company3) Сокращение: Johnson Space Center (NASA (USA)), Joint Signal Committee, Joint Standing Committee, Joint Stock Company, Johnson Space Centre (at Houston)4) Вычислительная техника: Johnson Space Center (NASA, Space)5) Космонавтика: Joint Scientific Committee for the World Climate Research Programme, Johnson Space Center (NASA)6) Официальное выражение: Japan Science Council (Научный совет Японии)7) Фирменный знак: John Sexton Corporation8) Деловая лексика: АО (Joint Stock Company), акционерное общество (сокр. от "Joint-Stock Company")9) Образование: Juvenile Scribblers Club10) Океанография: Joint Scientific Committee for the WCRP11) НАСА: Johnson Space Center -
126 SCL
1) Общая лексика: мягкая контактная линза2) Компьютерная техника: Simple Class Library3) Спорт: Seneca County League, Senior Classical League4) Военный термин: SIDL Class List, Signal Corps laboratory, Site Concurrence Letter, Standard Conventional Load, scrap classification list, shaped charge liner, standard classification list, support coordination line, systems component list5) Техника: Schottky-coupled logic6) Сельское хозяйство: sandy clay loam7) Железнодорожный термин: CSX Transportation Incorporated8) Юридический термин: Sebi And Corporate Laws9) Автомобильный термин: static cornering light, steering column lock10) Телевидение: тактовая шина11) Физиология: Scleroderma, Sclerosis12) Вычислительная техника: System Control Language13) Онкология: Stem Cell Leukemia14) СМИ: Star Crossed Lovers15) Глоссарий компании Сахалин Энерджи: Strategic Cost Leadership (SE cost reduction program), Strategic Cost Leadership (Shell)16) Полимеры: space-charge-limited17) Полупроводники: space charge layer18) Авиационная медицина: soft contact lens19) Молочное производство: Serum Cholesterol Level20) Расширение файла: System Consultants21) Майкрософт: вероятность нежелательной почты23) Международная торговля: Special Comprehensive License -
127 Scl
1) Общая лексика: мягкая контактная линза2) Компьютерная техника: Simple Class Library3) Спорт: Seneca County League, Senior Classical League4) Военный термин: SIDL Class List, Signal Corps laboratory, Site Concurrence Letter, Standard Conventional Load, scrap classification list, shaped charge liner, standard classification list, support coordination line, systems component list5) Техника: Schottky-coupled logic6) Сельское хозяйство: sandy clay loam7) Железнодорожный термин: CSX Transportation Incorporated8) Юридический термин: Sebi And Corporate Laws9) Автомобильный термин: static cornering light, steering column lock10) Телевидение: тактовая шина11) Физиология: Scleroderma, Sclerosis12) Вычислительная техника: System Control Language13) Онкология: Stem Cell Leukemia14) СМИ: Star Crossed Lovers15) Глоссарий компании Сахалин Энерджи: Strategic Cost Leadership (SE cost reduction program), Strategic Cost Leadership (Shell)16) Полимеры: space-charge-limited17) Полупроводники: space charge layer18) Авиационная медицина: soft contact lens19) Молочное производство: Serum Cholesterol Level20) Расширение файла: System Consultants21) Майкрософт: вероятность нежелательной почты23) Международная торговля: Special Comprehensive License -
128 center
n1) центр; центральное учреждение, центральный орган2) (обыкн. Center) полит. центр•- advisory center
- business center
- Center for Democracy
- Center for National Security Studies
- Center for Policy Studies
- center for refresher training
- Center for Strategic and International Studies
- Center for the Study of Democratic Institutions
- Center for the Study of Responsive Law
- Center for the Study of the Presidency
- Center of Strategic and International Studies
- civic center
- communication center - computer center
- computing center
- Conflict Prevention Center
- cultural center
- data center
- data-processing center
- decision-making center
- detention center
- documentation center
- educational center
- election campaign center
- flight-control center
- immigration center
- industrial center
- information center
- information-reference center
- intelligence center
- job center
- management center
- memorial center
- military-research center
- national center
- parties of the Center
- political center
- polling center
- press center
- production-and-training center
- reception center
- recreation center
- regional center
- remand center
- research center
- research-and-development center
- scientific center
- spiritual center
- trade-union center
- training center
- university center
- vocational training center
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