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101 подход в духе мягкой продажи
Advertising: soft-sell approachУниверсальный русско-английский словарь > подход в духе мягкой продажи
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102 популяризация товара
General subject: soft sell (путём бесед по радио и т. п.)Универсальный русско-английский словарь > популяризация товара
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103 реклама в духе мягкой продажи
Advertising: soft-sell advertisingУниверсальный русско-английский словарь > реклама в духе мягкой продажи
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104 ролик без давления на потребителя
Advertising: soft-sell commercialУниверсальный русско-английский словарь > ролик без давления на потребителя
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105 ролик в духе мягкой продажи
Advertising: soft-sell commercialУниверсальный русско-английский словарь > ролик в духе мягкой продажи
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106 скромная реклама
Business: soft sell -
107 скромная, ненавязчивая реклама
Commerce: soft sellУниверсальный русско-английский словарь > скромная, ненавязчивая реклама
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108 тактичное пропагандирование достоинств
General subject: soft sellУниверсальный русско-английский словарь > тактичное пропагандирование достоинств
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109 тонкое рекламирование
General subject: soft sellУниверсальный русско-английский словарь > тонкое рекламирование
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110 увещевательная кампания
Advertising: soft-sell campaignУниверсальный русско-английский словарь > увещевательная кампания
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111 Informationsmaterial
Informationsmaterial
information (research, handout) material, (Abwehr) intelligence;
• auf Wunsch Übersendung von Informationsmaterial literature on request;
• auf den neuesten Stand gebrachtes Informationsmaterial updated information;
• kostenloses Informationsmaterial free literature;
• unterschwelliges Informationsmaterial soft-sell material;
• ausführliches Informationsmaterial für Kapitalanleger background briefings for investors;
• umfangreiches Informationsmaterial zutage fördern to yield a rich harvest of information;
• Informationsmaterial preisgeben to disclose (divulge) confidential information;
• von sich aus Informationsmaterial zur Verfügung stellen to volunteer some information;
• Informationsmaterial zurückhalten to hold back information.
zusammentragen, Informationsmaterial
to gather information. -
112 Tour
Tour
tour, trip, round, excursion, walk[ing], (Bus, Straßenbahn) run, (Kundenbesuch) business round, (Strecke) way, (Trick) trick, dodge;
• auf vollen Touren laufend high-flying;
• weiche Tour (Verkaufsmasche) soft sell;
• zusammengestellte Tour conducted tour;
• von der üblichen Tour seiner Politik abweichen to go out of one’s way;
• auf Tour gehen (Vertreter) to go out on business (commerce-destroying), (Zirkus) to go on the road;
• auf volle Touren kommen to get into top gear;
• auf niedrigen Touren laufen (Konjunktur) to run flat;
• auf vollen Touren laufen (Betrieb) to go full blast (a humdinger, US sl.), to be in full swing, (Motor) to run at full speed;
• keine krummen Touren reiten to be perfectly straight in all one’s dealings;
• auf Tour sein (Vertreter) to be out (on the road). -
113 Warenverknappung
Warenverknappung
shortage of goods, stock (merchandise) shortage, shortage of merchandise;
• Warenverpackung wrapping;
• Warenverpfändung pledge of goods;
• Warenversand consignment (shipping, US, sending, dispatch, shipment, US) of goods, commercial (merchandise) shipment (US);
• Warenversand auf dem normalen Postweg durchführen to send goods regularly by surface (Br.);
• Warenverschleuderung (auf dem Weltmarkt) dumping;
• Warenversender consignor;
• Warenversicherung insurance of merchandise;
• Warenverteilung distribution of goods;
• Warenvertrieb commodity marketing;
• Warenvertrieb im Großen sales transacted at large;
• Warenvertriebsorganisation merchandising organization;
• Warenverzeichnis list of commodities (goods, products), [merchandise] inventory, stock book, inventory of goods, commodity code (classification), (Faktur) invoice, manifest, (Schiff) ship’s manifest;
• Internationales Warenverzeichnis für den Außenhandel Standard International Trade Classification;
• Warenverzollung im Zolllager clearance of goods from warehouse;
• Warenvorrat shifting stock of merchandise, stock-in-trade, stock on hand, merchandise (stock) investment, stocked goods;
• Warenvorräte abbauen to liquidate an inventory;
• umfangreiche Warenvorräte haben to carry heavy stock;
• Warenvorschüsse advances against [hypothecation of] merchandise;
• Warenwechsel commercial (US) (mercantile, trade, business, US) paper, trade bill (acceptance), mercantile (sales, US) bill, bill drawn on goods sold;
• diskontfähiger kurzfristiger Warenwechsel good trade paper;
• Warenwerbung product advertising;
• zwanglose Warenwerbung soft sell (US);
• Warenwert goods (commodity) value, value of goods;
• Warenwertbescheinigung certificate of value;
• Warenwettbewerb commodity competition;
• Warenwiedereinfuhr reintroduction of goods into a country;
• Warenwirtschaftssystem goods economy system. -
114 Werbekartei
Werbekartei
publicity index;
• Werbekolonne team of canvassers;
• Werbekonzeption advertising concept, media conception;
• Werbekosten advertising (publicity) expense (expenditure, outlay, costs), media cost;
• Werbekostenpauschale standard deduction for expenses (US);
• Werbekraft publicity (attention, US) value, advertising appeal, selling (pulling) power, (Blickfänger) eye catcher;
• Werbekurzfilm spot[film], quickie;
• Werbekurzspiel advertising sketch;
• Werbeläufer mit Rückenplakat sandwich man;
• Werbeleiter publicity (advertising) manager (director), publicity representative (director), promotion manager;
• Werbeliteratur advertising literature;
• Werbemanager publicity representative;
• Werbemanuskript advertising matter;
• Werbemappe publicity kit;
• Werbemasche publicity gag;
• weiche Werbemasche soft sell in advertising;
• Werbemaßnahmen advertising measures;
• nachfassende Werbemaßnahmen follow-up;
• periodisch unterbrochene Werbemaßnahmen intermittent advertisement (ad, US) campaign. -
115 unterschwelliges Informationsmaterial
unterschwelliges Informationsmaterial
soft-sell materialBusiness german-english dictionary > unterschwelliges Informationsmaterial
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116 weiche Werbemasche
weiche Werbemasche
soft sell in advertising -
117 zwanglose Warenwerbung
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118 publicidad discreta
• discreet publicity• soft sell -
119 prodav. sugerisa
• to soft-sell -
120 prodav. ubeđivan
• to soft-sell
См. также в других словарях:
soft sell — ➔ sell2 * * * soft sell UK US noun [S] ► MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: »Advertisers are adopting the soft sell for those who enjoy housework. ► COMMERCE something that… … Financial and business terms
soft sell — soft′ sell′ n. bus a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell). • Etymology: 1950–55 soft′ sell′, v.t. sold, sell•ing, adj … From formal English to slang
soft sell — ☆ soft sell n. selling that relies on subtle suggestion rather than high pressure salesmanship soft sell adj … English World dictionary
soft sell — n [singular] a way of advertising or selling things that involves gently persuading people to buy something →↑hard sell … Dictionary of contemporary English
soft sell — noun singular a way of advertising or selling products by persuading people to buy them in a relaxed and pleasant manner ─ compare HARD SELL … Usage of the words and phrases in modern English
soft sell — ► NOUN ▪ subtly persuasive selling … English terms dictionary
soft sell — noun suggestive or persuasive advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : the use of suggestion or persuasion in selling rather than aggressive pressure compare hard sell * * * a method of advertising or selling that is… … Useful english dictionary
Soft sell — In advertising, a soft sell is an advertisement or campaign that uses a more subtle sales message, in opposition to a hard sell.Theorists have examined the value of repetition for soft sell versus hard sell messages to determine their relative… … Wikipedia
soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… … Useful english dictionary
Soft Sell — Advertising and sales practices denoted by subtle language and a non aggressive technique. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low pressure sales technique, it may not… … Investment dictionary
soft sell — also soft sell N SING A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things. I think more customers probably prefer a soft sell. Ant: hard… … English dictionary